Product Designer - UX Strategist (Senior/Lead) at GoTymeX

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Hong Kong, Hong Kong S.A.R.

Job Type: FULL_TIME

Category: Product Design / UX Strategy

Date Posted: 2026-08-26

Experience Level: Senior/Lead (5+ years)

Remote Status: Hybrid (with potential for initial remote collaboration and relocation)

🚀 Role Summary

Drive UX strategy and design for scalable, user-centric mobile features within a high-performing, multinational design team.
Champion data-driven decision-making to deliver award-winning digital products across the fintech landscape.
Collaborate closely with UX Researchers, UI Designers, and other specialists to ensure cohesive and high-quality design output.
Focus on end-to-end product delivery, from initial concept and prototyping to final execution and market launch.
Leverage AI understanding to integrate intelligent design principles and enhance user experiences.

📝 Enhancement Note: The role emphasizes a strategic approach to UX, indicating a need for candidates who can think beyond individual screens and consider the broader user journey and business impact. The "Senior/Lead" title suggests significant autonomy and influence in design direction. The hybrid work model and relocation package indicate a focus on attracting top global talent.

📈 Primary Responsibilities

Define and execute comprehensive UX strategies that align with business objectives and user needs for GoTyme Bank's digital platforms.
Lead the design of intuitive, scalable, and aesthetically balanced user interfaces for mobile applications (Android and iOS).
Conduct user journey mapping, flow charting, and wireframing to articulate design solutions and facilitate stakeholder understanding.
Develop and refine prototypes to test design concepts, gather feedback, and iterate towards optimal user flows.
Collaborate with cross-functional teams, including product managers, engineers, and researchers, to ensure seamless product development and implementation.
Advocate for design best practices and contribute to the evolution of the team's design systems and methodologies.
Critically evaluate and provide constructive feedback during design critiques to elevate the overall quality of design work.
Stay abreast of emerging AI technologies and their potential impact on UX design processes and user experiences.
Contribute to a culture of continuous improvement, innovation, and excellence within the Design Team.

📝 Enhancement Note: The primary responsibilities highlight a blend of strategic thinking, hands-on design execution, and strong collaboration skills, typical of a senior or lead product design role in a fast-paced tech environment. The emphasis on AI advocacy is a key differentiator.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for roles of this caliber. Equivalent practical experience will also be strongly considered.

Experience:

Minimum of 5 years of progressive experience in digital User Experience (UX) and User Interface (UI) design, with a strong focus on mobile platforms (Android and iOS).
Demonstrated experience in defining and implementing UX strategies.
Proven track record of delivering successful, market-ready digital products from concept through to final execution. Required Skills:
UX Strategy: Ability to define overarching user experience goals and translate them into actionable design plans.
Product Design: Deep expertise in end-to-end product design, encompassing user research, ideation, wireframing, prototyping, and visual design.
User Journeys & Flow Charts: Proficiency in mapping out complex user paths and application flows to identify pain points and optimize experiences.
Mobile Design (iOS & Android): Strong understanding of platform-specific design guidelines, patterns, and best practices.
Wireframing & Prototyping: Mastery of industry-standard tools for creating low-fidelity wireframes and interactive prototypes.
Excellent English Communication: Ability to articulate design decisions clearly and persuasively to diverse stakeholders across multiple countries.
Critical Thinking & Systematic Mindset: Capacity to analyze complex problems, develop logical solutions, and maintain a holistic view of the product.
Portfolio of Work: A compelling portfolio showcasing beautiful, detail-oriented designs that have been successfully launched in the market.

Preferred Skills:

UI Design & Aesthetic Balance: A keen eye for visual design, layout, typography, and color theory.
Fintech Industry Experience: Prior exposure to designing for financial services or banking applications.
Design Systems: Experience contributing to or utilizing design systems for consistency and scalability.
UX Research: Familiarity with user research methodologies and the ability to interpret research findings.
AI Advocacy: Understanding of how AI can impact and enhance design processes and user interactions.
Agile Methodologies: Experience working within agile development environments.

📝 Enhancement Note: The emphasis on a "portfolio of beautiful, detail-oriented designs (not conceptual) showcasing the delivery of successful products to the market" is a critical qualification. This implies a need for candidates who have tangible proof of shipping products, not just theoretical or academic projects. The "AI advocate" requirement is a forward-thinking skill expectation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Case Studies: Present 2-3 detailed case studies showcasing your most impactful projects, focusing on the entire product development lifecycle. Each case study should clearly articulate the problem, your role, the design process, key decisions, and measurable outcomes.
UX Strategy Examples: Demonstrate how you've defined and implemented UX strategies, including user research insights, journey mapping, and how these strategies influenced the final product.
Mobile Design Showcase: Highlight specific examples of mobile app designs (iOS and Android), emphasizing user flows, UI elements, and adherence to platform conventions.
Problem-Solving & Iteration: Illustrate your process for tackling design challenges, including iterations based on feedback, testing, or data. Show your thought process for arriving at the final solution.
Visual Design Excellence: Ensure your portfolio visually represents your attention to detail, aesthetic sensibility, and understanding of UI principles.

Process Documentation:

Workflow Visualization: Be prepared to walk through your typical design workflow, from initial brief to final handover, explaining the tools and methodologies used at each stage.
Decision Rationale: Clearly articulate the reasoning behind your design choices, referencing user data, business goals, and design principles.
Collaboration Evidence: Where possible, showcase how you've collaborated with engineers, product managers, and other stakeholders throughout the design process.

📝 Enhancement Note: The requirement for a "portfolio of beautiful, detail-oriented designs (not conceptual) showcasing the delivery of successful products to the market, from concepts to prototypes and final execution" is paramount. Candidates must be able to demonstrate tangible impact and a complete product development lifecycle experience.

💵 Compensation & Benefits

Salary Range:

Given the Senior/Lead level, 5+ years of experience, and location in Hong Kong, a competitive salary is expected. Based on industry benchmarks for Product Designers/UX Strategists in Hong Kong, the estimated annual salary range is approximately HK$ 500,000 - HK$ 800,000 (USD $64,000 - $102,000). This can vary based on the candidate's specific experience, skills, and the final negotiation.

Benefits:

Financial:
- Competitive annual salary.
- 13th-month salary guarantee.
- Performance-based bonus opportunities.
- Equity participation in GoTyme Group, offering long-term financial upside.
Career & Development:
- Significant career progress advantages and advancement opportunities.
- Access to paid seminars, conferences, and courses for continuous learning and professional development.
- Opportunities for internal talent development and leadership growth.
Work Environment:
- International working environment with an agile culture.
- Hybrid working model (part-office, part-remote).
- Four weeks per year of remote work from any country abroad (performance-dependent).
- Overseas travel opportunities for training and work purposes.
- Provision of a company laptop with necessary software, with willingness to purchase new equipment.
Health & Wellness:
- Premium healthcare coverage for the employee and their family.
- Insurance as per Vietnamese labor law (note: this may be a discrepancy if the role is based in Hong Kong, requiring clarification).
- Company covers meals and motorbike parking allowance (if needed, potentially for local commuting in Vietnam if relocation is to Ho Chi Minh City, or if the role has flexibility across regions).
Relocation:
- Competitive relocation package for candidates moving to Ho Chi Minh City. Working Hours:
Approximately 40 hours per week, typical for a full-time role.
The hybrid model offers flexibility in how and where work is performed, balancing in-office collaboration with remote autonomy.

📝 Enhancement Note: The mention of "Insurance is as per Vietnamese labour law" when the primary location is Hong Kong suggests a potential need for clarification. It could imply a dual entity structure or a legacy benefit. The salary range is an estimation based on market data for senior design roles in Hong Kong, factoring in the fintech industry and the company's global presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Fintech, Digital Banking. GoTymeX operates as the technology and operations division for TymeGroup, a rapidly expanding digital banking entity with operations in South Africa and Southeast Asia, and a focus on expanding across the Asia-Pacific region. This places the company at the forefront of digital financial innovation.

Company Size: While not explicitly stated, the Design Team has 30 professionals, and the company is described as "rapidly expanding," suggesting a medium to large, dynamic organization.

Founded: TymeGroup has a history of innovation, with GoTyme Bank in the Philippines being a key recent development. The company is driven by a vision for accessible digital financial services.

Team Structure:

The Design Team comprises approximately 30 professionals, including UX Designers, UI Designers, Design System Specialists, Motion Designers, Brand Designers, UX Researchers, UX Writers, and UX Strategists.
This multi-disciplinary structure fosters a rich environment for collaboration and skill development.
The role reports into this Design Team, implying a collaborative and peer-review-driven environment. Methodology:
Data-Driven Decisions: The team emphasizes using data to inform design choices and product development.
Quality Obsession: A strong commitment to high-quality design is evident, reflected in their award-winning products (Red Dot Award, UX Design Award, Design for Asia Award).
Collaboration & Critiques: The team works together through regular meetings, design critiques, and knowledge sharing sessions.
Agile Culture: The work environment is described as agile, suggesting iterative development and adaptability.

Company Website: [Provided URL is to Workable job portal, but the company domain is likely 'tyme.com' or related to GoTyme Bank's specific region.]

📝 Enhancement Note: The company culture is characterized by a strong emphasis on design excellence, innovation in fintech, and a collaborative, international environment. The mention of specific design awards underscores a commitment to high standards. The "AI advocate" requirement suggests a forward-looking and tech-savvy culture.

📈 Career & Growth Analysis

Operations Career Level: Senior/Lead Product Designer - UX Strategist. This level signifies a position of significant responsibility, requiring not only strong design execution skills but also strategic thinking, leadership potential, and the ability to influence product direction. The role is expected to contribute to high-level design strategy and potentially mentor junior designers.

Reporting Structure: The role is part of a larger Design Team of 30 professionals and will likely report to a Design Lead, Head of Design, or a similar leadership position within the Design department. Collaboration will be extensive with Product Management, Engineering, and other cross-functional teams.

Operations Impact: The impact of this role is direct and significant. By shaping the user experience of GoTyme Bank's digital platforms, the Product Designer/UX Strategist will directly influence user acquisition, engagement, retention, and overall customer satisfaction. This, in turn, drives the success and growth of the fintech business. The emphasis on scalability suggests a role in enabling the company's expansion across Asia-Pacific.

Growth Opportunities:

Leadership Development: Potential to grow into a Lead Designer or Design Manager role, overseeing specific product areas or a team of designers.
Strategic Influence: Deeper involvement in product strategy, roadmap planning, and defining the future of GoTyme Bank's digital offerings.
Specialization: Opportunity to deepen expertise in specific areas such as AI-driven design, complex fintech UX, or design system architecture.
Global Exposure: Working with a multinational team and potentially leading projects with international scope.
Cross-Functional Mastery: Enhanced ability to collaborate and influence across product, engineering, and business units.

📝 Enhancement Note: The "Senior/Lead" designation implies a career trajectory beyond individual contribution, with potential for management or principal-level technical leadership within the design function. The company's global expansion provides ample opportunities for broadening experience and influence.

🌐 Work Environment

Office Type: The company operates a hybrid working model, indicating a balance between in-office collaboration and remote work flexibility. The specific office environment in Hong Kong (or Ho Chi Minh City if relocation is to Vietnam) would likely be a modern, collaborative workspace designed to foster teamwork and innovation.

Office Location(s):

The primary stated location is Hong Kong.
However, the description also mentions the role is "based in Ho Chi Minh City" and offers a "competitive relocation package for candidates willing to relocate," and is "open to initial remote collaboration followed by a relocation." This suggests the team might be distributed, with a significant presence in Vietnam, or that Ho Chi Minh City is the primary hub for this specific function. Clarification on the primary work base post-relocation is recommended. Workspace Context:
Collaborative Spaces: The hybrid model suggests a need for well-equipped office spaces that facilitate team meetings, design critiques, and brainstorming sessions.
Technology Access: Employees will have access to necessary software and hardware, including a company-provided laptop.
International Team Interaction: The role involves working with a global team, requiring effective remote collaboration tools and practices.

Work Schedule:

Approximately 40 hours per week, with flexibility inherent in the hybrid model.
The ability to work remotely from abroad for four weeks per year (performance-dependent) offers significant personal flexibility.

📝 Enhancement Note: The dual mention of Hong Kong and Ho Chi Minh City requires careful attention. Candidates should clarify their preferred work location and the associated relocation specifics. The hybrid nature and international remote work option point to a modern, flexible work environment.

📄 Application & Portfolio Review Process

Interview Process:

Application Submission: Submit your resume and a shared portfolio (mandatory).
Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess fit based on experience, skills, and design quality.
Hiring Manager/Team Interview: A deeper dive into your experience, UX strategy approach, problem-solving skills, and portfolio case studies. This may involve a live portfolio review and discussion of your design process.
Design Challenge/Workshop: Potentially a practical exercise to assess your design thinking, problem-solving abilities, and how you approach specific design challenges relevant to fintech.
Cross-functional Interviews: Interviews with key stakeholders (e.g., Product Managers, Engineering Leads) to evaluate collaboration skills and ability to work within a team.
Final Interview: Often with senior leadership to discuss cultural fit, strategic vision, and overall alignment with the company's goals.

Portfolio Review Tips:

Curate Strategically: Select 2-3 of your strongest case studies that best represent your UX strategy and product design capabilities, especially those involving mobile applications and complex user flows.
Show, Don't Just Tell: For each case study, clearly outline the problem, your specific role and contributions, the design process, key challenges, solutions, and quantifiable results (e.g., increased conversion, improved user satisfaction scores).
Highlight Strategy: Emphasize how you approached the UX strategy. Did you conduct user research? How did you translate insights into design decisions? Show the "why" behind your design choices.
Detail-Oriented Execution: Showcase your attention to detail in UI design, micro-interactions, and adherence to platform guidelines. Ensure visuals are clean and professional.
AI Integration: If you have relevant experience, subtly weave in how AI considerations influenced your design process or outcomes.
Accessibility: Ensure your portfolio is easily navigable and accessible.

Challenge Preparation:

Understand the Domain: Familiarize yourself with GoTyme Bank's current offerings and the broader fintech landscape in Asia-Pacific.
Think Systematically: Be prepared to articulate your thought process clearly, breaking down complex problems into manageable steps.
Focus on User Value & Business Goals: Frame your solutions around delivering value to both users and the business.
Demonstrate Adaptability: Show that you can consider different constraints and adapt your approach based on feedback or new information.

📝 Enhancement Note: The explicit requirement for a "shared portfolio" is critical. Candidates must have their work readily available and well-organized for sharing. The interview process is structured to assess not just design skills but also strategic thinking, collaboration, and cultural fit within an agile, international environment.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma (highly probable given modern design team standards), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
Wireframing & Flow Charting: Miro, Whimsical, Lucidchart, or integrated features within Figma/Sketch.
Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.
User Research & Testing: UserTesting.com, Maze, Hotjar, or internal tools.

Analytics & Reporting:

Experience with analytics platforms like Google Analytics, Mixpanel, Amplitude, or similar tools to understand user behavior and measure design impact.
Familiarity with data visualization tools for reporting on key metrics. CRM & Automation:
While not a direct CRM role, understanding how design impacts CRM data and user funnels is beneficial.
Familiarity with agile development workflows and tools that support them.

📝 Enhancement Note: While specific tools aren't listed, the description implies a need for proficiency in industry-standard design and collaboration software. Figma is a near-certainty for a modern design team. Candidates should highlight experience with tools that facilitate end-to-end product design and cross-functional collaboration.

👥 Team Culture & Values

Operations Values:

Design Excellence: A paramount value, evidenced by the team's commitment to quality and award-winning products. This translates to meticulous attention to detail and a drive for superior user experiences.
Innovation & Forward-Thinking: Embracing new technologies like AI and continuously seeking better ways to serve users and the business.
Collaboration & Teamwork: A strong emphasis on working together, sharing knowledge, and supporting team members through critiques and joint problem-solving.
Data-Informed Decisions: Valuing data and user insights as crucial inputs for design strategy and execution.
User-Centricity: A deep commitment to understanding and advocating for the user's needs and experience.
"Just Do It" Attitude: A proactive, results-oriented approach to problem-solving and getting things done efficiently.

Collaboration Style:

Cross-Functional Integration: Seamless collaboration with Product Management, Engineering, and Research teams is essential for successful product delivery.
Constructive Critiques: Regular design reviews and critiques are a core part of the process, fostering continuous improvement and shared ownership of design quality.
Open Communication: Encouraging open dialogue and feedback exchange across all levels and disciplines within the team.
Global Team Dynamics: Adapting to and thriving in an international environment, respecting diverse perspectives and communication styles.

📝 Enhancement Note: The team culture appears to be a blend of high performance, artistic excellence, and pragmatic execution. The "Just do it" attitude combined with a focus on quality and collaboration suggests a dynamic and productive environment.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Innovation with Scalability: Designing features that are both cutting-edge (e.g., AI-integrated) and scalable for a rapidly expanding user base across multiple markets.
Cross-Cultural Design Consistency: Ensuring a cohesive and effective user experience across diverse user segments and cultural contexts within the Asia-Pacific region.
Fintech Complexity: Navigating the intricate requirements and regulatory landscape of the fintech industry while maintaining intuitive user experiences.
Hybrid/Remote Collaboration: Effectively collaborating and maintaining team cohesion in a hybrid and internationally distributed work model.
AI Integration Strategy: Translating the concept of "AI advocate" into tangible design solutions that genuinely enhance user value, not just novelty.

Learning & Development Opportunities:

Advanced UX Strategy: Deepen expertise in strategic design thinking, product visioning, and long-term UX roadmapping.
Fintech Specialization: Gain in-depth knowledge of financial product design, user trust, and security considerations.
AI in Design: Explore and apply emerging AI tools and methodologies to design processes and product features.
Leadership & Mentorship: Develop leadership skills through potential team guidance and by influencing design direction.
Global Project Exposure: Contribute to products that serve millions of users across various international markets.

📝 Enhancement Note: The challenges are typical for a growth-stage fintech company operating internationally. The growth opportunities are strongly tied to the company's expansion and the evolving nature of digital product design, particularly with AI integration.

💡 Interview Preparation

Strategy Questions:

"Describe a time you developed a UX strategy for a complex mobile product. What was your process, and what were the key outcomes?" (Focus on your strategic thinking, user research integration, and impact measurement.)
"How do you balance user needs with business objectives and technical constraints in your design process?" (Demonstrate your ability to find optimal solutions.)
"Walk us through a challenging design decision you made and how you arrived at it. How did you handle pushback or alternative viewpoints?" (Showcase your critical thinking, communication, and adaptability.)
"How do you see AI impacting the future of UX design, and how would you incorporate AI considerations into your design work?" (Prepare to discuss AI's role in personalization, efficiency, or new feature development.) Company & Culture Questions:
"What excites you about GoTymeX and the fintech industry?" (Research the company's mission, values, and recent achievements.)
"How do you approach collaboration within a multinational and hybrid design team?" (Highlight your communication skills and experience with remote/diverse teams.)
"How do you ensure the quality and attention to detail in your design work, especially when working under tight deadlines?" (Reference your portfolio examples and work ethic.) Portfolio Presentation Strategy:
Structure Your Narrative: For each case study, use a clear story arc: Problem -> Your Role/Process -> Solution -> Impact/Results.
Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., "Increased conversion by X%", "Reduced task completion time by Y%").
Highlight Strategic Thinking: Explicitly discuss the strategic rationale behind your design decisions, not just the visual outcomes.
Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs, and your thought process.
Showcase AI Understanding: If applicable, have an example ready of how you've considered or integrated AI into a design concept, even if it's a conceptual exploration.

📝 Enhancement Note: Preparation should focus on demonstrating strategic depth, a strong understanding of the product lifecycle, and excellent communication and collaboration skills, all within the context of the fintech industry and a global, hybrid work environment.

📌 Application Steps

To apply for this Product Designer - UX Strategist position:

Submit Your Application: Utilize the provided link on Workable to submit your resume and a shared portfolio.
Portfolio Customization: Ensure your portfolio prominently features 2-3 detailed case studies showcasing your UX strategy, mobile design expertise (iOS/Android), and experience delivering successful products from concept to market. Emphasize your problem-solving process and quantifiable results.
Resume Optimization: Tailor your resume to highlight keywords such as "UX Strategy," "Product Design," "Mobile Design," "Fintech," "User Journeys," "Wireframing," "Prototyping," and "AI advocacy." Clearly state your years of experience and highlight achievements relevant to this role.
Interview Preparation: Practice articulating your design process, strategic thinking, and collaboration skills. Prepare to discuss specific projects from your portfolio in detail and formulate responses to potential strategy and behavioral questions.
Company Research: Thoroughly research GoTymeX, TymeGroup, and GoTyme Bank. Understand their mission, values, target audience, and recent product launches to demonstrate genuine interest and cultural alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The specific location for relocation (Hong Kong vs. Ho Chi Minh City) and the details regarding insurance should be clarified with the hiring team.

Product Designer - UX Strategist (Senior/Lead)