Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Sama

Location: Spain

Job Type: CONTRACTOR

Category: Product Design / GTM Operations Support

Date Posted: 2026-09-14

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Remote Solely

🚀 Role Summary

• Drive end-to-end product design for key features, from initial discovery and user research through to final delivery and implementation, ensuring a seamless user experience.

• Develop and maintain a cohesive design system, promoting consistency, scalability, and efficient iteration across the Sama platform (sama.io).

• Collaborate closely with Product Managers and Engineering teams to translate user needs, business objectives, and technical constraints into elegant and functional design solutions.

• Support Go-To-Market (GTM) initiatives by designing impactful marketing and sales collateral, including landing pages, campaign visuals, sales decks, and one-pagers, ensuring brand consistency across all customer touchpoints.

• Leverage an entrepreneurial mindset to thrive in a dynamic, less structured start-up environment, taking ownership and driving projects forward with a bias for action.

📝 Enhancement Note: While the title is "Product Designer," the detailed responsibilities clearly indicate a dual focus on core product design and significant support for GTM functions (marketing and sales design). This hybrid role requires a designer comfortable with both user-centric product development and brand-aligned marketing collateral creation, often seen in growing SaaS companies. The emphasis on entrepreneurial mindset and working with limited structure points to a need for self-starters who can proactively define processes.

📈 Primary Responsibilities

• Own the complete product design lifecycle for assigned features and product areas, including user research, ideation, wireframing, user flows, high-fidelity mockups, and interactive prototyping.

• Translate complex user needs, business goals, and technical limitations into intuitive, engaging, and scalable user interface (UI) and user experience (UX) designs for the Sama platform.

• Actively participate in user research activities, including interviews and usability testing sessions, to gather insights and validate design decisions, ensuring a user-centered approach.

• Contribute to, maintain, and evolve the company's design system, ensuring component reusability, brand consistency, and efficient design handoffs to engineering.

• Design compelling marketing materials such as landing pages, ad creatives, and campaign assets that align with the product's brand identity and marketing objectives.

• Create visually appealing and informative sales collateral, including presentations, one-pagers, and other materials, to support the sales team in effectively communicating Sama's value proposition.

• Ensure brand cohesion and a consistent visual narrative across all digital touchpoints, including the web application, website, and sales enablement materials.

• Collaborate effectively with cross-functional teams, including Product Management, Engineering, Marketing, and Sales, to ensure alignment and successful execution of design initiatives.

📝 Enhancement Note: The responsibilities highlight a senior-level individual contributor role. The expectation to "own end-to-end design" and "contribute to and evolve our design system" suggests a need for proactive leadership in design processes and standards within the product. The secondary focus on marketing and sales design is substantial, requiring a designer who can adeptly switch between product-centric and GTM-centric design thinking.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Graphic Design, or a related field, or equivalent practical experience, is highly recommended for a strong foundational understanding.

Experience:

• 3-5 years of professional experience in product design, with a significant portion ideally within a Software-as-a-Service (SaaS) environment.

• Demonstrated experience working within start-up environments, understanding the pace and agility required.

• Experience in marketing design, branding, or motion graphics is a strong plus. Required Skills:

• Product Design: Expertise in end-to-end product design processes, from discovery to delivery.

• User Experience (UX) & User Interface (UI): Proven ability to create intuitive, user-centered designs and visually appealing interfaces.

• Prototyping & Wireframing: Proficiency in creating detailed wireframes, user flows, and interactive prototypes.

• Design Tools: Expert-level proficiency in Figma (or equivalent industry-standard tools like Sketch, Adobe XD).

• Design Systems: Strong understanding of design system principles, component-based design, and their implementation for scalability and consistency.

• User Research & Testing: Experience conducting or contributing to user research and usability testing to inform design decisions.

• Brand Consistency: Ability to maintain brand integrity and visual storytelling across product and marketing touchpoints.

Preferred Skills:

• Marketing & Sales Design: Experience designing landing pages, ad creatives, sales decks, and other GTM collateral.

• Motion Graphics: Familiarity with motion design principles and tools for creating animated assets.

• Responsive Design: Experience designing for various screen sizes and devices (web and mobile).

• SaaS Product Design: Specific experience designing for B2B SaaS platforms.

• Cross-functional Collaboration: Proven ability to work effectively with Product Managers, Engineers, Marketing, and Sales teams.

• Agile Methodologies: Familiarity with Agile development processes.

📝 Enhancement Note: The experience requirement of "3-5 years" places this role at a mid-level, expected to contribute independently but also grow into more senior responsibilities. The emphasis on SaaS and start-up experience is critical, indicating a need for candidates who understand the specific challenges and opportunities within these contexts. The inclusion of marketing and sales design as a secondary focus means candidates with a broader skillset beyond pure product UX/UI will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 3-5 distinct projects that demonstrate end-to-end product design ownership.

• Projects should highlight user-centered design methodologies, including problem definition, user research, ideation, wireframing, prototyping, user testing, and final UI/UX implementation.

• Include case studies that clearly articulate the design problem, your role, the design process, key decisions made, and the resulting impact or outcomes (quantifiable where possible).

• Showcase strong visual design aesthetic and attention to detail in mockups and interactive prototypes.

• For marketing/sales design projects, demonstrate ability to create brand-aligned collateral that supports business objectives (e.g., landing pages with clear calls-to-action, persuasive sales deck slides). Process Documentation:

• Within portfolio case studies, clearly outline the design process followed for each project, emphasizing how user needs and business goals were integrated.

• Document how design systems were utilized or contributed to, showcasing an understanding of component-driven design and its benefits for consistency and efficiency.

• Illustrate how collaboration with Product Managers and Engineers occurred, including design handoff processes and feedback loops.

• Provide examples of how user research and testing informed design iterations and led to improved outcomes.

📝 Enhancement Note: For a role blending product and GTM design, the portfolio needs to demonstrate both depth in user-centric product design and breadth in marketing/sales collateral creation. Candidates should be prepared to walk through their process, explain their rationale, and articulate the impact of their design decisions, especially concerning user engagement and GTM effectiveness.

💵 Compensation & Benefits

Salary Range:

Based on provided information, the compensation structure is a hybrid model:

• Retainer: $1,500 USD per month.

• Project-Based Compensation: Additional fees will be determined based on the scope, complexity, and involvement required for specific projects. Project fees are variable.

This structure suggests a part-time contractor role where the monthly retainer secures availability and initial engagement, with further compensation tied to deliverables. Given the location is Spain and the currency is USD, this compensation is competitive for a remote contractor role serving a US-based company, especially considering the target experience level.

Benefits:

• Remote Work: Fully remote position, allowing for flexibility and work-life balance.

• Professional Coaching: Access to professional coaching services via the Sama app, aligning with the company's core offering.

• Regular Training & Development: Opportunities for ongoing learning and skill enhancement.

• Growth Opportunities: Potential for increased involvement and career progression as the company scales.

Working Hours:

The role is described as part-time/contract. While a standard full-time equivalent is 40 hours per week, the actual hours will likely fluctuate based on project needs and the monthly retainer agreement. The "bias for action" and "entrepreneurial mindset" suggest a need for flexibility and commitment beyond strict hourly tracking, focusing on task completion and impact.

📝 Enhancement Note: The compensation model is unusual for a typical full-time role and clearly positions this as a contract position. The $1,500/month retainer is a base, and the bulk of compensation will come from project fees. Candidates should clarify the expected volume of projects and how project fees are calculated to accurately assess the total earning potential and workload. For Spain, $1,500 USD per month is roughly €1,380 (as of late 2023/early 2024), which is a moderate rate for a skilled designer, but the project-based component could significantly increase this.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on Employee Development Platforms and Artificial Intelligence (AI) data services (though the latter is not directly relevant to this role). Sama's core offering is a B2B platform (sama.io) for hyper-tailored professional coaching.

Company Size: The LinkedIn data indicates a company size between 51-200 employees. This suggests a growing start-up environment where roles can be dynamic and impact is significant.

Founded: The company was founded in 2018. This positions Sama as a relatively young but established company in the HR tech/employee development space, likely still in a growth and scaling phase.

Team Structure:

• Operations Team Aspect: As a contractor, the designer will likely integrate into project-based teams, collaborating closely with Product Managers, Engineers, and potentially members of the Marketing and Sales departments. The reporting structure will be direct to a hiring manager or project lead, with autonomy in design execution.

• Cross-functional Collaboration: Expect close collaboration with Product Management for feature definition and user needs, Engineering for implementation feasibility and handoffs, and Marketing/Sales for GTM asset creation. This requires strong communication and the ability to adapt design to different stakeholder needs.

• Methodology: The company emphasizes an "entrepreneurial mindset," "limited structure and processes," and a "bias for action." This implies a lean, agile approach to product development and design, where team members are expected to be proactive, self-directed, and comfortable with ambiguity.

Company Website: https://sama.io/

📝 Enhancement Note: The company culture description points towards a fast-paced, less hierarchical start-up. This is crucial for candidates to understand; they should be comfortable with ambiguity, proactive problem-solving, and a strong sense of ownership. The "limited structure" means the designer will have a significant opportunity to shape processes but also needs to be self-organized.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer (2-5 years of experience). The responsibilities indicate an individual contributor role with significant ownership over specific product areas and support for GTM initiatives. The contractor status suggests that while there's potential for growth within projects, a full-time, permanent career path might depend on future company needs and performance.

Reporting Structure: The designer will report to a hiring manager or project lead, likely within the Product or Engineering team. Collaboration will be broad, extending to Product Management, Engineering, Marketing, and Sales.

Operations Impact: The role has a dual impact:

• Product Impact: Directly influences the user experience and functionality of the Sama platform, contributing to user engagement, retention, and overall product quality.

• GTM Impact: Supports sales enablement and marketing efforts through compelling visual assets, directly contributing to lead generation, customer acquisition, and brand perception. The success of marketing campaigns and sales pitches can be significantly influenced by design quality.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in product design while gaining significant experience in marketing and sales collateral design, broadening the designer's skillset.

• Project Variety: As a contractor, exposure to diverse projects with varying scopes and challenges can accelerate learning and adaptability.

• Design System Contribution: A chance to influence and grow a design system, a valuable skill for future product design roles.

• Company Growth: If Sama continues its growth trajectory, there may be opportunities for increased project scope, longer-term engagements, or potentially transitioning to a full-time role if positions become available.

📝 Enhancement Note: The contractor status is a key factor in growth analysis. While there are opportunities for skill development and project impact, long-term career progression will likely depend on performance and the company's evolving needs. Candidates should view this as a chance to gain valuable experience and potentially build a strong relationship for future engagements.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work is conducted from the employee's chosen location within Europe, with a specific mention of Spain.

Office Location(s): While the role is remote, the company is open to candidates across Europe, with Spain specifically mentioned. This implies adherence to European working standards and time zones (e.g., CET/CEST).

Workspace Context:

• Collaborative Environment: The remote nature necessitates strong digital collaboration tools and practices. Expect frequent use of video conferencing, instant messaging, and collaborative design platforms (like Figma).

• Operations Tools & Technology: Access to design software (Figma), project management tools, and communication platforms will be essential. The company provides access to its professional coaching app.

• Team Interaction: While not physically co-located, regular virtual touchpoints with the team, project leads, and stakeholders will be critical for alignment and information sharing.

Work Schedule: The role is part-time/contract. While a 40-hour work week is mentioned, actual hours will likely vary. Flexibility is key, with the expectation of being available for collaboration and project deadlines. Adherence to European time zones will be important for synchronous communication.

📝 Enhancement Note: The remote-first nature requires candidates to be highly self-disciplined and proficient in remote collaboration tools. Time zone alignment within Europe will be a practical consideration for team interactions.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Initial review of CV and portfolio. Strong candidates will have portfolios that clearly demonstrate the required skills and experience.

2. Portfolio Deep Dive / Initial Interview: Likely a conversation with a hiring manager or design lead to discuss portfolio projects in detail. This stage will assess your design process, problem-solving skills, and understanding of user-centered design.

3. Design Challenge/Exercise: A practical design task, either take-home or live, to assess your skills in Figma, wireframing, prototyping, and visual design. This may include elements of both product and GTM design.

4. Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially Marketing/Sales stakeholders to evaluate collaboration style, communication skills, and fit with the team's "entrepreneurial mindset."

5. Final Interview / Offer: Discussion about terms, expectations, and extending an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (product design, GTM design, Figma proficiency).

• Show, Don't Just Tell: Use high-quality visuals, mockups, prototypes, and user flows.

• Narrate Your Process: For each project, clearly articulate the problem, your role, your design process, key decisions, challenges, and outcomes. Quantify impact where possible.

• Highlight Collaboration: Briefly mention how you collaborated with PMs, Engineers, etc.

• Address Both Facets: Ensure your portfolio demonstrates proficiency in both core product design and marketing/sales collateral design.

• Accessibility: Make your portfolio easily accessible (e.g., via a link to your website or a shareable PDF/Figma link).

Challenge Preparation:

• Understand the Scope: Clarify the brief for any design challenge – what is the core problem, who is the target user, what are the constraints?

• Time Management: If it's a take-home challenge, plan your time effectively to cover research, ideation, design, and presentation.

• Focus on Process: Demonstrate your thinking process, not just the final output. Explain your rationale.

• Tool Proficiency: Be ready to showcase your skills within Figma or the specified tool.

• Presentation Skills: Practice presenting your work clearly and concisely, as you may need to walk through your solution.

📝 Enhancement Note: The interview process for a contractor role, especially one with dual responsibilities, will likely be rigorous. Candidates should be prepared to demonstrate both deep design thinking and practical application across product and marketing contexts. The portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required proficiency. Expect to use it for wireframing, user flows, high-fidelity mockups, prototyping, and potentially design system management.

• Prototyping Tools: While Figma includes robust prototyping, familiarity with other tools like InVision, Adobe XD, or similar may be beneficial.

• Design System Tools: Understanding how to work with and contribute to design systems, often managed within Figma or specialized tools.

Analytics & Reporting:

• While not directly a designer's primary tool, understanding how product analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) inform design decisions is valuable.

• Familiarity with how marketing analytics are used to assess the performance of landing pages and campaign assets. CRM & Automation:

• Understanding how the product integrates with or supports CRM systems (e.g., Salesforce, HubSpot) from a user perspective can be helpful for B2B SaaS design.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) might be relevant for understanding the context of marketing collateral design.

📝 Enhancement Note: Figma proficiency is non-negotiable. The role implies a need for a designer who can operate within a modern digital design workflow, leveraging collaborative tools and understanding the importance of a robust design system.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Mindset: A strong sense of ownership, initiative, and a proactive approach to problem-solving. Expect to be a "doer" who identifies issues and proposes solutions.

• Bias for Action: A preference for moving forward and making progress, even with incomplete information, rather than getting stuck in analysis paralysis.

• Curiosity: A drive to learn, explore, and understand users, business needs, and new design possibilities.

• Detail-Oriented: A meticulous approach to design, ensuring high quality, consistency, and accuracy in all deliverables.

• Openness, Trustworthiness, Commitment: Core values that foster a reliable and collaborative team environment.

• Team Player: Ability to work effectively with others, share knowledge, and support team goals.

Collaboration Style:

• Cross-functional Integration: Expected to collaborate closely and effectively with Product, Engineering, Marketing, and Sales teams, bridging communication gaps through design.

• Process Improvement: Given the "limited structure," there's an implicit value placed on contributing to and improving team processes, including design workflows and collaboration methods.

• Feedback Exchange: An open culture for giving and receiving constructive feedback is essential for iterative design and continuous improvement.

📝 Enhancement Note: The emphasis on "entrepreneurial mindset" and "limited structure" suggests a culture that values autonomy, proactivity, and a results-driven approach. Candidates should be comfortable with a dynamic environment where they can contribute to shaping processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Product & GTM Design: Effectively managing time and creative energy between core product design responsibilities and the demands of marketing/sales collateral creation.

• Working with Limited Structure: Navigating a less defined process environment requires strong self-management, prioritization skills, and the ability to establish personal workflows.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting.

• Rapid Iteration: Adapting to the fast pace of a start-up, where design needs can shift quickly based on market feedback or business priorities.

Learning & Development Opportunities:

• Broadened Design Skillset: Gaining hands-on experience in marketing and sales design, complementing core product design expertise.

• Design System Development: Contributing to and influencing a growing design system, enhancing skills in scalability and component-driven design.

• Start-up Experience: Valuable exposure to the operational dynamics and rapid growth phases of a tech start-up.

• Professional Coaching Access: Direct benefit from the company's core offering, promoting personal and professional development.

📝 Enhancement Note: The challenges presented are inherent to hybrid roles in fast-growing start-ups. The growth opportunities are significant for a designer looking to expand their portfolio and experience across different design disciplines.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned the end-to-end design of a complex product feature. What was your process, and what was the outcome?" (Focus on user-centered methodology, problem-solving, and impact.)

• "How would you approach designing a landing page for a new Sama feature, ensuring it aligns with our brand and drives conversions?" (Assess GTM design thinking, brand understanding, and conversion focus.)

• "How do you balance user needs with business goals and technical constraints in your design process?" (Evaluate strategic thinking and trade-off management.)

• "Walk me through your experience with design systems. How have you contributed to or utilized them?" (Assess understanding of scalability, consistency, and efficiency.)

• "Given our start-up environment with limited structure, how do you approach organizing your work and ensuring deadlines are met?" (Evaluate self-management, proactivity, and ability to thrive in ambiguity.) Company & Culture Questions:

• "What interests you about Sama and our mission to improve professional development?" (Assess research and genuine interest.)

• "How do you stay curious and learn about new design trends or technologies?" (Evaluate continuous learning and passion for design.)

• "Describe your experience working in a start-up or a fast-paced environment. What are the pros and cons for you?" (Assess adaptability and cultural fit.)

• "How do you handle feedback on your designs, especially constructive criticism?" (Evaluate receptiveness to feedback and collaborative spirit.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your portfolio and highlight the projects you'll be discussing.

• Project Deep Dive: For each selected project, clearly define the problem, your specific role, the design process (research, ideation, prototyping, testing, implementation), key decisions made, and the impact achieved.

• Visual Storytelling: Use high-quality visuals, prototypes, and mockups to illustrate your points.

• Conciseness: Be mindful of time. Practice presenting key information efficiently.

• Highlight Dual Skills: Ensure you showcase both product design and GTM design examples, explaining how you adapted your approach for each.

• Q&A Readiness: Be prepared to answer detailed questions about your design choices, process, and collaboration.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design craft but also strategic thinking, problem-solving capabilities, and the ability to thrive in a dynamic, less structured environment. The dual nature of the role means showing proficiency in both product UX/UI and GTM collateral design is crucial.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Tailor your portfolio to highlight projects that best showcase your end-to-end product design skills AND your experience with marketing/sales collateral design. Ensure it's easily accessible and clearly articulates your process and impact.

• Optimize Your Resume: Clearly list your years of experience in product design, specifically mentioning SaaS and start-up environments. Quantify achievements where possible, and ensure keywords like Figma, UX/UI, Design Systems, and GTM design are present.

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, focusing on your problem-solving approach, design process, collaboration style, and how you handle ambiguity and limited structure.

• Research Sama: Understand Sama's mission (sama.io), their B2B coaching platform, and their target audience. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.