Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: NBCUniversal

Location: 30 Rockefeller Plaza, New York, NY 10112, United States

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-09-14

Experience Level: 5-10 years

Remote Status: Hybrid (4 days in office minimum)

🚀 Role Summary

• Design and deliver end-to-end user experiences for high-value, consumer-centric digital products within NBCUniversal's Media Group, focusing on critical commerce-related flows such as checkout, sign-in, and account management.

• Collaborate closely with cross-functional teams, including Product Managers, UX Researchers, Content Designers, and Engineers, to translate complex requirements into intuitive and engaging user interfaces across web, mobile, and TV platforms.

• Drive design solutions by integrating industry best practices with a deep understanding of human behavior, user needs, and data-driven insights to optimize the customer journey on global streaming platforms like Peacock, NOW, and Sky Showtime.

• Lead and participate in design team activities, including ideation workshops, competitive analysis, and concept brainstorming, to foster innovation and ensure design excellence.

• Develop high-fidelity prototypes for rigorous customer testing, iterating on UX flows and meticulously addressing edge cases and device-specific nuances to ensure a seamless and delightful user experience.

📝 Enhancement Note: The role emphasizes a "consumer-first" approach within the Media Group, specifically within the Global Streaming Product team, indicating a strong focus on user experience and engagement for platforms like Peacock. The "Commerce Product Design Team" designation highlights a direct impact on revenue-generating user journeys, making this a critical role for driving subscription growth and retention.

📈 Primary Responsibilities

• Conceive, define, design, develop, test, and launch vivid and compelling digital experiences that are contextually relevant, exceedingly useful, and curiously entertaining for global streaming platforms.

• Support the delivery of end-to-end designs for high-value, consumer-centric digital products specifically within checkout, sign-in, and account management moments, impacting subscription purchases, upgrades, downgrades, and cancellations.

• Drive design solutions by combining industry best practices with personal expertise and insight into human behavior, ensuring designs are both innovative and user-friendly.

• Collaborate effectively with product designers (including researchers, content designers), product managers, engineers, and other internal partners to successfully test and deliver features, products, and experiences to market.

• Translate product requirements into new user flows or integrate them seamlessly with existing flows, ensuring a cohesive and consistent user experience across all touchpoints.

• Contribute to and/or lead design team activities, including ideation workshops, competitive analysis, and concept brainstorms, fostering a collaborative and innovative design environment.

• Develop prototypes for testing with customers, gathering valuable feedback to iterate on designs and validate assumptions before full-scale implementation.

• Advance the fidelity of UX flows, paying close attention to edge cases and the nuances of the user experience across various devices and platforms (web, mobile, TV).

• Contribute a strong human-centered design point of view to all team conversations, advocating for the user and ensuring their needs are at the forefront of product development.

📝 Enhancement Note: The emphasis on "checkout, sign-in and account management moments" and "upgrade, downgrade, or cancel their subscription" indicates a strong focus on the entire customer lifecycle management within a subscription-based digital product environment. This requires a deep understanding of user motivation, friction points, and retention strategies, which are crucial for revenue operations and growth.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and demonstrated experience in UX/Product Design are paramount. A degree in Human-Computer Interaction (HCI), Design, Computer Science, or a related field would be advantageous.

Experience: 5+ years of industry experience in UX/Product Design, with a proven track record of designing and shipping consumer-facing digital products.

Required Skills:

• 5+ years of industry experience in UX/Product Design.

• Ability to share an online portfolio reflecting experience, including shipped and currently in-market products.

• Advanced expertise with leading design tools, such as Figma, Adobe Creative Cloud, or other collaboration and prototyping tools.

• Comfort and experience designing across web, mobile, and TV application platforms.

• Well-versed in consumer-facing digital product best practices, technologies, and tools.

• Ability to identify impactful concepts and guide them through critical evaluation, execution, implementation, and experimentation.

• Skill in grounding design decisions with data and incorporating consumer feedback.

• Demonstrated scrappiness, focus, drive, and ownership of both big ideas and daily output.

• Ability to thrive in a fast-paced, iterative, and collaborative environment.

• Nimble and adaptable, capable of pivoting while working on diverse projects. Preferred Skills:

• Experience using AI within the design process.

• Experience working with and contributing to a design system.

• Experience working on a subscription product.

📝 Enhancement Note: The requirement for a portfolio showcasing "shipped and currently in-market products" is critical for a Sr. Product Designer. This indicates the hiring team values tangible results and practical application of design skills over theoretical knowledge. The preference for experience with design systems and subscription products directly relates to efficiency and revenue generation, aligning with operations goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio that clearly demonstrates end-to-end product design experience, including the entire design process from concept to launch.

• Case studies showcasing shipped and currently in-market products, emphasizing the problem statement, design process, user research, wireframes, mockups, prototypes, and final outcomes.

• Evidence of designing for multiple platforms (web, mobile, TV) and understanding platform-specific design conventions and user behaviors.

• Examples of how data and user research informed design decisions, with clear articulation of the impact on user experience and business metrics.

• Prototypes developed for customer testing, illustrating the iterative design process and how feedback was incorporated. Process Documentation:

• Demonstrate a systematic approach to translating requirements into user flows and new feature designs, showing how existing flows were considered and integrated.

• Showcase participation in or leadership of ideation workshops, competitive analysis, and concept brainstorms, highlighting the methodologies used.

• Provide examples of how user feedback from prototype testing was incorporated into design iterations, detailing the process of refinement.

• Illustrate the meticulous attention paid to edge cases and the nuances of user experience across different devices and platforms.

📝 Enhancement Note: For a Sr. Product Designer role, the portfolio is paramount. It should not only showcase visual design skills but also the strategic thinking, problem-solving abilities, and impact on user engagement and business goals. The emphasis on "shipped and currently in-market products" means candidates should be prepared to discuss the business context, challenges faced, and measurable outcomes of their work.

💵 Compensation & Benefits

Salary Range: $150,000 - $185,000 USD per year.

Benefits:

• Bonus eligible: Opportunity for performance-based cash bonuses.

• Long-term incentive eligible: Potential for stock options or other equity-based compensation, reflecting a commitment to employee long-term success and alignment with company growth.

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan (e.g., 401k) with potential company match.

• Paid time off, including vacation, sick leave, and holidays.

• Employee assistance programs and wellness initiatives.

• Opportunities for professional development and continued learning.

Working Hours: Standard full-time work hours, likely around 40 hours per week, with a hybrid arrangement requiring a minimum of four days per week in the New York office. Flexibility may be offered depending on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range provided ($150,000 - $185,000) is competitive for a Senior Product Designer role in New York City, a high cost-of-living area. The inclusion of "bonus and long-term incentive eligible" suggests NBCUniversal offers a comprehensive compensation package that rewards performance and long-term commitment, which is common for senior roles in large media and entertainment companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media and Entertainment, with a strong focus on Streaming and Digital Products. NBCUniversal is a subsidiary of Comcast Corporation, positioning it as a major player in content creation, distribution, and technology. The company operates leading brands like NBC, NBC News, NBC Sports, Telemundo, and the premium streaming service Peacock.

Company Size: NBCUniversal is a large, global enterprise, part of Comcast Corporation, which has tens of thousands of employees worldwide. This scale offers significant opportunities for cross-functional collaboration, exposure to diverse projects, and career advancement.

Founded: While the founding date of NBCUniversal itself isn't explicitly stated, its roots trace back to NBC's founding in 1926. This long history signifies a stable and established organization with a deep understanding of the media landscape. The company's impact is rooted in improving communities, championing inclusivity, and attracting a talented, diverse workforce.

Team Structure:

• The role is within the Media Group, specifically the Global Streaming Product team. This team is described as cross-functional, comprising Product Managers, UX Researchers, UX Designers, Product Engineers, and Data Scientists.

• The Sr. Product Designer will report to the Senior Director of the Commerce Product Design Team.

• Collaboration is emphasized, with designers working closely with Product Managers, Engineers, and other internal partners. This indicates a matrixed or project-based team structure where individuals contribute to multiple initiatives. Methodology:

• Design Excellence: The Global Streaming Product team prioritizes design excellence, indicating a high standard for user experience and visual appeal.

• Consumer-First Approach: The core mission is to deliver future-focused user experiences that get customers to content they love, faster and easier.

• Data-Driven Decisions: The role requires grounding decisions in data and listening to the voice of the consumer, suggesting a robust analytics and user research framework.

• Iterative Development: The environment is described as fast-paced and iterative, implying agile methodologies and continuous improvement.

• Human-Centered Design: A strong point of view on human-centered design is expected and encouraged.

Company Website: www.nbcuniversal.com

📝 Enhancement Note: The description of the Media Group and Global Streaming Product team highlights a dynamic, technology-forward environment within a large, established media conglomerate. The emphasis on cross-functional collaboration and data-driven decision-making is characteristic of modern GTM and product development operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position. It requires significant experience (5+ years) and the ability to operate independently, lead design efforts, and contribute strategically to product development. The role involves end-to-end design ownership and collaboration with senior stakeholders.

Reporting Structure: The Sr. Product Designer reports to the Senior Director, Commerce Product Design. This suggests a clear reporting line within a specialized design team focused on revenue-generating aspects of the streaming platforms.

Operations Impact: The Sr. Product Designer's work directly impacts the company's revenue streams by optimizing the user journey for subscription purchases, upgrades, downgrades, and account management. By creating "vivid and compelling experiences," the role contributes to customer acquisition, retention, and overall user satisfaction, which are key metrics for the success of streaming platforms and directly influence business growth.

Growth Opportunities:

• Specialization: Deepen expertise in subscription commerce design, user acquisition funnels, and customer lifecycle management within the digital media and entertainment sector.

• Leadership: Potential to move into lead design roles, manage junior designers, or take on more complex product initiatives.

• Cross-Functional Exposure: Gain experience working with various business units (Peacock, NOW, Sky Showtime) and departments (Product, Engineering, Marketing, Data Science), broadening understanding of the media industry.

• Skill Development: Opportunities to learn and apply AI within design processes, contribute to design systems, and refine skills in a fast-paced, iterative environment.

• Internal Mobility: As part of a large organization like NBCUniversal, there are likely opportunities to explore roles in other product areas or business segments within the company.

📝 Enhancement Note: The "Sr." title and reporting structure to a Senior Director indicate a significant level of responsibility and potential for leadership. The focus on revenue-generating features (checkout, subscriptions) means this role is highly visible and directly tied to business outcomes, offering substantial impact and growth potential within the operations of a major media company.

🌐 Work Environment

Office Type: The role is designated as Hybrid, requiring a minimum of four days per week contribution from the office. This suggests a collaborative office environment at 30 Rockefeller Plaza, New York, designed to foster teamwork and in-person interaction.

Office Location(s): The primary work location is 30 Rockefeller Plaza, New York, NY 10112, a prominent and central location in Manhattan. This provides access to a vibrant urban environment and excellent public transportation links.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest an office designed to facilitate team meetings, brainstorming sessions, and spontaneous interactions.

• Tools & Technology: Access to leading design tools (Figma, Adobe Creative Cloud) and prototyping software is expected, along with modern office technology and infrastructure to support design work.

• Team Interaction: The office setting will allow for direct interaction with product managers, researchers, engineers, and other designers, fostering a strong sense of team and shared purpose. This proximity is crucial for the iterative design process and rapid problem-solving.

Work Schedule: A standard full-time schedule, likely around 40 hours per week, with a hybrid arrangement. The company reserves the right to change in-office requirements, indicating a need for adaptability. The focus on delivering features and products implies a results-oriented work ethic.

📝 Enhancement Note: The mandatory four days in the office for a hybrid role in a prime New York City location like Rockefeller Plaza indicates a strong emphasis on in-person collaboration, mentorship, and the organic exchange of ideas that are often vital for complex design challenges and fostering a strong team culture within large organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and fit.

• Portfolio Presentation: Candidates will typically present their portfolio, walking through key case studies that demonstrate their design process, problem-solving skills, and impact on shipped products. Be prepared to discuss your role, challenges, and outcomes.

• Design Challenge/Exercise: A practical exercise or case study may be given to assess your approach to a specific design problem relevant to the role (e.g., designing a checkout flow improvement). This could be a take-home assignment or a live session.

• Cross-functional Interviews: Interviews with Product Managers, UX Researchers, Engineers, and potentially other designers to evaluate collaboration skills, technical understanding, and alignment with the team's working style.

• Behavioral & Situational Interviews: Questions designed to assess your experience, problem-solving approach, and how you handle common workplace scenarios, particularly in a fast-paced, collaborative environment.

• Final Interview: Often with senior leadership (e.g., the Senior Director or a VP) to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Effectively: Select 2-3 of your strongest, most relevant projects that showcase end-to-end design thinking for consumer-facing digital products, ideally with a focus on commerce or subscription models.

• Tell a Story: For each project, clearly articulate the problem, your role and responsibilities, the design process (research, ideation, iteration, testing), key decisions made, challenges overcome, and the measurable impact or outcomes.

• Highlight Metrics: Quantify your impact whenever possible. Use data on user engagement, conversion rates, task completion, or user satisfaction to demonstrate the effectiveness of your designs.

• Showcase Process: Include wireframes, user flows, prototypes, and user research insights to illustrate your thought process and methodology.

• Tailor to NBCU: Understand NBCUniversal's brands and target audience. If possible, incorporate insights into how your design approach aligns with their business objectives and user base.

• Be Ready to Discuss: Prepare to answer in-depth questions about your design choices, trade-offs made, and how you handle feedback and collaboration.

Challenge Preparation:

• Understand the Context: If given a case study, thoroughly analyze the problem statement, target audience, and business goals.

• Focus on Process: Demonstrate a clear, human-centered design process. Outline your steps for research, ideation, prototyping, and testing.

• Prioritize and Justify: Be prepared to make design decisions and justify them with data, user insights, or industry best practices. Discuss potential trade-offs.

• Consider Constraints: Acknowledge technical or business constraints and how they might influence your design solutions.

• Presentation Skills: Practice presenting your ideas concisely and persuasively, ensuring you can articulate your strategy and rationale effectively.

📝 Enhancement Note: The interview process for a Sr. Product Designer at a company like NBCUniversal will be rigorous. Candidates should prepare to demonstrate not just design skills but also strategic thinking, business acumen, and the ability to collaborate effectively within a large, cross-functional team. The portfolio is the primary tool for showcasing this, so preparation is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Expect to use its advanced features for component libraries and design system integration.

• Adobe Creative Cloud: Likely includes Photoshop for image editing, Illustrator for vector graphics, and potentially After Effects for motion design or more complex prototyping.

• Prototyping Tools: Beyond Figma, other tools like InVision, Principle, or Framer might be utilized for specific prototyping needs, especially for interactive or high-fidelity prototypes.

Analytics & Reporting:

• Data Analysis Platforms: Experience with tools that provide insights into user behavior and product performance (e.g., Google Analytics, Amplitude, Mixpanel) is crucial for grounding design decisions in data.

• A/B Testing Tools: Familiarity with platforms used for experimentation (e.g., Optimizely, Adobe Target) to validate design hypotheses and measure impact.

• Dashboarding Tools: Ability to interpret data presented in dashboards (e.g., Tableau, Power BI) to understand user trends and product performance.

CRM & Automation:

• While not direct tools for the designer, understanding how CRM systems (like Salesforce) and marketing automation platforms impact the user journey and data collection can be beneficial for context, especially regarding customer lifecycle and subscription management. Collaboration & Project Management:

• Jira/Confluence: Commonly used for project tracking, bug reporting, and documentation within agile development teams.

• Slack/Microsoft Teams: For day-to-day communication and team collaboration.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is a baseline expectation. The role's focus on data-driven design means familiarity with analytics and A/B testing tools is highly valued, as it directly supports the optimization of conversion and retention metrics. Understanding how design impacts the broader customer lifecycle, often managed through CRM and automation, adds significant value.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to creating high-quality, visually appealing, and user-friendly experiences that set industry standards.

• Consumer-Centricity: Prioritizing the needs, behaviors, and satisfaction of the end-user in all design decisions.

• Data-Driven Innovation: Utilizing data and user research to inform design choices, validate hypotheses, and drive continuous improvement.

• Collaboration & Teamwork: Fostering a supportive environment where cross-functional teams work together seamlessly to achieve common goals.

• Agility & Adaptability: Embracing a fast-paced, iterative process that allows for quick responses to market changes and user feedback.

• Ownership & Accountability: Encouraging individuals to take ownership of their work, drive initiatives forward, and be accountable for outcomes.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with Product Managers, Engineers, UX Researchers, and Data Scientists, acting as a bridge between user needs and technical feasibility.

• Iterative Feedback Loops: A culture of regular feedback exchange and open communication is essential for refining designs and ensuring alignment across teams.

• Human-Centered Advocacy: Designers are encouraged to champion the user's perspective in all discussions, ensuring that empathy and user needs are central to product development.

• Knowledge Sharing: A willingness to share insights, best practices, and learnings within the design team and across the broader organization to foster collective growth.

📝 Enhancement Note: The emphasis on "design excellence" and "consumer-centricity" aligns with the core goals of revenue and sales operations: driving customer acquisition and retention through superior user experiences. The "data-driven innovation" value directly supports the analytical rigor expected in operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of designing for both user delight and critical business objectives (e.g., subscription conversion, revenue targets).

• Pace of Innovation: Keeping up with rapid advancements in streaming technology, user behavior, and design trends in a competitive market.

• Cross-Platform Consistency: Ensuring a cohesive and intuitive user experience across diverse devices and platforms (web, mobile, TV) while catering to platform-specific nuances.

• Data Interpretation: Effectively translating complex user data and analytics into actionable design insights and improvements.

• Stakeholder Management: Collaborating with and managing expectations of various stakeholders across different departments and levels of the organization.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in areas like advanced prototyping, motion design, and accessibility standards.

• AI in Design: Explore and integrate AI tools and methodologies into the design process, staying at the forefront of technological advancements.

• Design System Contribution: Play a role in developing and maintaining a robust design system, enhancing consistency and efficiency across products.

• Subscription Commerce Expertise: Deepen knowledge of subscription models, customer lifecycle management, and monetization strategies within the digital media landscape.

• Leadership & Mentorship: Potential to mentor junior designers, lead design initiatives, and develop leadership capabilities within the organization.

📝 Enhancement Note: The challenges and growth opportunities highlight the strategic nature of this role. Successfully navigating these will require strong analytical skills, adaptability, and a proactive approach to learning, all of which are foundational to effective operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing priorities or conflicting stakeholder feedback on a design project. How did you resolve it?" (Focus on your process, communication, and ability to drive consensus.)

• "Walk us through a challenging design problem you solved for a consumer-facing digital product. What was the problem, your approach, and the outcome?" (Prepare a detailed case study for your portfolio presentation.)

• "How do you use data and user research to inform your design decisions? Can you provide an example?" (Highlight your analytical skills and user-centric approach.)

• "How do you approach designing for different platforms (web, mobile, TV)? What are the key considerations for each?" (Demonstrate your understanding of cross-platform design principles.) Company & Culture Questions:

• "What interests you about NBCUniversal and specifically the Global Streaming Product team?" (Research NBCU's brands, mission, and recent developments in streaming.)

• "How do you contribute to a collaborative and iterative design environment?" (Discuss your teamwork, communication, and feedback-sharing style.)

• "How do you stay updated on the latest design trends and technologies, particularly in the media and entertainment sector?" (Showcase your proactive learning and industry awareness.) Portfolio Presentation Strategy:

• Structure: For each project, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact.

• Visuals: Use high-quality mockups, wireframes, and prototypes. Keep text concise and let visuals speak.

• Quantify Impact: Wherever possible, present metrics (e.g., conversion rate increase, reduction in support tickets, improved user satisfaction scores) that demonstrate the success of your designs.

• Focus on "Why": Be prepared to explain the rationale behind your design decisions. Why did you choose a particular layout, interaction, or visual element?

• Be Prepared for Tough Questions: Anticipate questions about trade-offs, challenges, and areas where the design could have been improved. Honesty and self-awareness are key.

• Interactive Elements: If possible, have a live prototype ready for quick demonstrations or be prepared to use screen sharing to navigate through your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design skills, strategic thinking, and an operations-minded approach to problem-solving. Candidates should be ready to discuss how their designs impact business objectives and customer lifecycle management.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate experience with consumer-facing digital products, e-commerce/commerce flows (checkout, sign-in, account management), and subscription models. Ensure it clearly showcases your end-to-end design process and quantifiable impact.

• Resume Optimization: Update your resume to emphasize your 5+ years of relevant experience, proficiency in key design tools (Figma, Adobe CC), cross-platform design expertise, and achievements in driving user engagement and business outcomes. Integrate keywords like "UX Design," "Product Design," "Subscription Products," "Human-Centered Design," and "Data-Driven Design."

• Interview Preparation: Practice presenting your portfolio with a clear narrative and focus on quantifiable results. Prepare for behavioral questions about collaboration, problem-solving, and your approach to design challenges, especially those relevant to media and streaming products.

• Company Research: Familiarize yourself with NBCUniversal's Media Group, its streaming platforms (Peacock, NOW, Sky Showtime), and its commitment to consumer experience and design excellence. Understand their market position and competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.