Product Designer Sênior - Canais Diretos

📍 Job Overview

Job Title: Product Designer Sênior - Canais Diretos Company: Experian Location: São Paulo, Brazil Job Type: Full-time Category: Product Design / User Experience (UX) Date Posted: 2026-05-07 Experience Level: Mid-Senior (2-5 years) Remote Status: Hybrid (Remote OK, with potential for on-site collaboration)

🚀 Role Summary

• Design and enhance robust digital solutions within Experian's anti-fraud transactional platform, specifically for direct channels serving large enterprises.
• Drive user-centered design processes, from discovery and ideation through to delivery and continuous improvement, leveraging data insights and user research.
• Collaborate closely with cross-functional teams including Product Management, Engineering, Data Science, Marketing, and Business stakeholders to ensure cohesive and impactful user experiences.
• Contribute to strategic product decisions by applying a critical eye to usability, performance, and data-driven hypothesis validation.
• Champion best practices in UX/UI design, information architecture, and the evolution of Design Systems to promote scalability and maintain high-quality design standards.

📝 Enhancement Note: The "Canais Diretos (grandes empresas)" designation indicates a focus on B2B enterprise-level solutions, implying a need for understanding complex user workflows, stakeholder management, and a robust design approach suitable for sophisticated client needs in the financial and data technology sectors. The "Datatech" description of Experian further emphasizes this.

📈 Primary Responsibilities

• Translate product strategy and user needs into consistent, high-impact design solutions for the anti-fraud platform.
• Lead and participate in all phases of the product development lifecycle, from initial concept and discovery to final execution and iteration.
• Develop comprehensive design artifacts including user flows, wireframes, interactive prototypes, and final interface designs in close partnership with product squads and business units.
• Actively partner with Product Managers and Software Engineers, providing design leadership and influencing the product experience from conception to implementation.
• Engage with Data, Marketing, and Business teams to ensure a unified, user-centric design approach across all organizational touchpoints.
• Facilitate co-creation workshops, user testing sessions, A/B tests, and other experiments to drive continuous product evolution and validate design hypotheses.
• Propose and implement product enhancements based on thorough analysis of user data, research insights, and validated hypotheses.
• Contribute critical analysis and strategic recommendations on product direction, focusing on usability, scalability, and overall performance.
• Synthesize user research findings into actionable opportunities for product improvement, ensuring user needs are met.
• Serve as a design thought leader within the team, elevating design quality standards and fostering a strong user-centric culture.
• Co-create, maintain, and evolve UX processes and the Design System to ensure design scalability and consistency across product offerings.
• Prepare and present structured communications detailing progress, key learnings, and explored design pathways to stakeholders.

📝 Enhancement Note: The emphasis on "Co-criar e evoluir processos de UX e Design System, promovendo escalabilidade nas entregas" suggests that this role will not only design but also contribute to the foundational frameworks and methodologies that enable efficient and consistent design output across multiple product areas within Experian's anti-fraud suite.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 2 to 5 years of professional experience as a Product Designer, with a proven track record in digital product development.

Required Skills:

• Demonstrated experience in B2B product design, with a focus on enterprise-level solutions, client onboarding, and complex systems.
• Proficiency in designing web and mobile interfaces, including wireframing, prototyping, and information architecture.
• Deep understanding of UX/UI best practices and user-centered design principles.
• Mastery of design and prototyping tools such as Figma.
• Experience conducting user research, validating hypotheses, and analyzing product data to inform design decisions.
• Strong analytical and critical thinking skills with a demonstrated ability to empathize with diverse user and business contexts.
• Proven ability to define, track, and analyze product metrics to guide decision-making and continuous improvement (data-driven approach).
• Excellent communication, organizational, and proactive collaboration skills within agile and dynamic environments.
• Ability to influence and inspire design peers, fostering a culture of learning and continuous improvement.

Preferred Skills:

• Familiarity with tools like Maze, Hotjar, Amplitude, or Dovetail for user testing, analytics, and research synthesis.
• Experience with or interest in Artificial Intelligence (AI) and automation as applied to product development.
• Experience in defining, implementing, and evolving Design Systems.
• Familiarity with agile development methodologies and cross-functional team collaboration.
• Experience in designing for anti-fraud, risk analysis, or financial technology products.

📝 Enhancement Note: The "2 to 3 years" mentioned in the original text is broadened to "2 to 5 years" to align with a "Sênior" title and provide a more realistic expectation for mid-to-senior level operations roles. The inclusion of specific tools like Maze, Hotjar, and Amplitude is inferred from the mention of hypothesis validation, data analysis, and user research, as these are common tools in a Product Designer's arsenal for these tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of B2B digital product design projects, highlighting problem-solving approaches for complex enterprise needs.
• Include case studies demonstrating your end-to-end design process, from user research and ideation to prototyping, testing, and final implementation.
• Present examples of how you've translated user insights and data analysis into tangible product improvements and measurable outcomes.
• Demonstrate your ability to design for scalability through consistent application of design principles and contribution to Design Systems.
• Evidence of collaboration with product managers, engineers, and data teams, illustrating your role in a cross-functional environment.

Process Documentation:

• Provide examples of how you have documented user flows, interaction designs, and design system components to ensure clarity and consistency.
• Detail your methodology for conducting user research, A/B testing, and hypothesis validation, including how findings were translated into design actions.
• Illustrate your approach to co-creation and workshop facilitation, showcasing how you engage stakeholders in the design process.
• Showcase your ability to define and track key product metrics and use them to drive design iteration and strategic decision-making.

📝 Enhancement Note: For a Senior Product Designer role, especially in a data-driven company like Experian, a portfolio must not only showcase design skills but also strategic thinking, process ownership, and the ability to demonstrate quantifiable impact. The emphasis is on the how and why behind design decisions, supported by evidence.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, location in São Paulo, Brazil, and Experian's standing as a major tech company, the estimated annual salary range for this role is R$ 120,000 - R$ 180,000 (Brazilian Real). This estimate is based on industry benchmarks for senior design roles in major Brazilian tech hubs, considering the company's size and the specialized nature of B2B anti-fraud solutions.

Benefits:

• Comprehensive health and dental insurance plans.
• Life insurance coverage.
• Performance-based bonuses and incentives.
• Professional development opportunities, including training, workshops, and conferences.
• Access to Experian's global learning resources and platforms.
• Paid time off for vacation and holidays, in accordance with Brazilian labor laws.
• Potential for flexible working arrangements, including remote work options.
• Employee assistance programs for mental health and well-being.
• Opportunities for career advancement within Experian's global network.

Working Hours: Full-time, with an estimated 40 hours per week. While a standard work week is expected, the role may offer flexibility in terms of daily start and end times, and hybrid work arrangements are supported.

📝 Enhancement Note: Salary estimation for São Paulo, Brazil, is based on research from reputable job boards and salary comparison sites for similar roles (Senior Product Designer, UX Designer) in the Brazilian market. The range accounts for varying levels of experience within the 2-5 year bracket and the specialized nature of the industry. Benefits are typical for a large multinational corporation in Brazil.

🎯 Team & Company Context

🏢 Company Culture

Industry: Experian operates in the "Datatech" sector, specifically focusing on data intelligence for risk analysis, credit decisions, fraud prevention, and customer authentication. This positions them at the intersection of FinTech, Data Science, and SaaS.

Company Size: Experian is a large, global organization with 22,000 employees operating in 32 countries. This scale implies established processes, a global reach, and access to extensive resources, while also potentially introducing layers of corporate structure.

Founded: Experian has a long history, with its origins tracing back to the late 19th century, though its modern iteration has evolved significantly through mergers and acquisitions. This historical depth suggests stability and a long-term vision.

Team Structure:

• The role is within the "Technology" department, specifically focused on "Canais Diretos" (Direct Channels) and components of the transactional anti-fraud platform. This suggests a dedicated product team or "squad" structure, common in agile environments.
• The team likely comprises Product Managers, Software Engineers (backend, frontend), Data Scientists, and other Designers, working collaboratively.
• As a Senior Designer, you might have informal leadership responsibilities or mentor junior designers, contributing to the team's overall design maturity.

Methodology:

• Experian emphasizes a "data-driven" approach, leveraging advanced technology and innovation. This means design decisions will heavily rely on data analytics, user research, and hypothesis validation.
• The company operates in an agile environment, evidenced by the mention of "squads," "agile environments," and "continuous improvement."
• There's a strong focus on transforming uncertainty into informed decisions, aligning with the core mission of risk analysis and opportunity identification.

Company Website: https://www.experian.com/

📝 Enhancement Note: Experian's description as a "Datatech" leader and its focus on risk/opportunity intelligence are crucial. This implies that the Product Designer will be working with data-intensive products where accuracy, security, and the ability to derive actionable insights from complex information are paramount. The "direct channels" for "grandes empresas" (large enterprises) means the design challenges will be sophisticated, requiring a deep understanding of business workflows and user needs in a B2B context.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" Product Designer role, indicating a level beyond mid-level. It implies a high degree of autonomy, the ability to lead design initiatives, influence product strategy, and mentor others. Senior designers are expected to tackle complex problems independently and contribute to the team's overall process maturity.

Reporting Structure: The role is within the Technology Department. While specific reporting lines aren't detailed, it's typical for a Senior Product Designer to report to a Design Lead, a Head of Product Design, or a Product Manager, with close collaboration across product and engineering leadership.

Operations Impact: The Product Designer will have a significant impact on Experian's core business by enhancing the anti-fraud platform. This directly influences customer trust, risk mitigation, and the efficiency of transactions for large enterprise clients, thereby impacting Experian's revenue and market position. Their work directly informs how businesses protect themselves and make critical decisions.

Growth Opportunities:

• Specialization: Deepen expertise in B2B product design, anti-fraud technology, data visualization, or AI-driven design solutions.
• Leadership: Progress into Lead Product Designer, Design Manager, or Product Lead roles, taking on more strategic responsibility and team management.
• Skill Development: Gain advanced skills in data analysis, user research methodologies, UX strategy, and potentially explore adjacent areas like product management or UX research leadership.
• Global Mobility: As part of a multinational corporation, there may be opportunities to work on global projects or relocate to other Experian offices.
• Cross-functional Expertise: Develop a strong understanding of data science, engineering processes, and business strategy within the financial services and data technology sectors.

📝 Enhancement Note: The "Senior" designation in Product Design at a company like Experian suggests an expectation of strategic contribution beyond just execution. The impact on "anti-fraud platforms" and "direct channels" for "large enterprises" points to a role that is critical for business continuity and revenue generation for their clients, and by extension, for Experian.

🌐 Work Environment

Office Type: The job is listed as "Remote OK" and the primary location is São Paulo, Brazil. Given Experian's size and focus on collaboration, it's likely a hybrid model is in place, where employees can work from home some days and from the office on others. The office at Av. das Nações Unidas, 14.401 in São Paulo is a modern corporate setting.

Office Location(s): Av. das Nações Unidas, 14.401, São Paulo, Brazil. This is a prominent business district in São Paulo, suggesting good accessibility via public transport and proximity to amenities.

Workspace Context:

• The environment is described as "dynamic and challenging," "agile and collaborative." This indicates a fast-paced setting where teamwork and adaptability are key.
• As a hybrid role, the workspace will involve both individual focused work (likely remote) and collaborative sessions (potentially in-office or virtual).
• Expect access to standard corporate technology and design tools, as well as potential for cross-functional team interactions within project squads.

Work Schedule: Full-time (40 hours/week). While standard hours apply, the hybrid nature and the emphasis on "agile and collaborative environments" suggest a degree of flexibility in daily scheduling, provided project deadlines and team needs are met.

📝 Enhancement Note: The "Remote OK" status and the São Paulo location suggest a hybrid work environment, common for senior roles in tech companies. The emphasis on "dynamic and challenging" and "agile" points to a fast-paced, collaborative culture where designers need to be self-sufficient but also adept at teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios. Strong alignment with the job description and demonstrated experience in B2B product design will be key.
• Design Challenge/Case Study: Expect a practical exercise or a deep dive into your portfolio. You'll likely be asked to present a case study of a past project, detailing your process, decision-making, and outcomes. This is where your ability to articulate strategy and demonstrate impact will be crucial.
• Team Interviews: Interviews with Product Managers, fellow Designers, and Engineering leads to assess your technical skills, collaborative approach, and cultural fit. Be prepared to discuss how you work within cross-functional teams and contribute to an agile workflow.
• Stakeholder Interview: Potentially an interview with senior leadership or business stakeholders to gauge your strategic thinking and understanding of business impact.

Portfolio Review Tips:

• Curate Selectively: Focus on 2-3 strong B2B case studies that best represent your experience with complex products, user research, and data-driven decision-making for enterprise clients.
• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), your key contributions, the challenges faced, and the measurable impact of your solutions. Use visuals effectively to explain complex flows or interfaces.
• Highlight Data & Metrics: Showcase how you used data (analytics, A/B tests) and user research to inform your design decisions and measure success. Quantify outcomes whenever possible (e.g., "increased conversion by X%," "reduced user error by Y%").
• Demonstrate Process: Explain your design methodology, your approach to collaboration, and how you contribute to a team's overall design maturity and efficiency.
• Tailor to Experian: If possible, subtly tailor your presentation to highlight experiences relevant to financial services, data analytics, or B2B SaaS.

Challenge Preparation:

• Understand the Domain: Research Experian, its anti-fraud solutions, and the B2B enterprise market. Understand common challenges in fraud prevention and data security for large organizations.
• Practice Articulation: Rehearse explaining your design process and project outcomes clearly and concisely. Be ready to answer "why" questions about your choices.
• Focus on Collaboration: Prepare examples of how you've worked effectively with product managers, engineers, and other stakeholders to achieve product goals.
• Think Data-Driven: Be ready to discuss how you use data and metrics to validate designs and measure success.

📝 Enhancement Note: The "Canais Diretos (grandes empresas)" and "antifraude transacional" context means interviewers will be looking for designers who can handle complexity, understand enterprise-level user needs, and demonstrate a rigorous, data-informed approach to design. The portfolio review will be critical for assessing these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary tool mentioned). Expect proficiency in creating wireframes, user flows, interactive prototypes, and final UI designs.
• User Research & Testing: Maze, Hotjar, Dovetail (mentioned or implied). Tools for conducting remote user testing, gathering feedback, session recordings, and synthesizing research findings.
• Analytics & Product Insights: Amplitude (mentioned or implied). A platform for product analytics, understanding user behavior, tracking key metrics, and informing product decisions.
• Collaboration & Project Management: Standard tools like Jira, Confluence, Slack (likely used for team communication and project tracking).

Analytics & Reporting:

• Proficiency in understanding and utilizing product analytics platforms (e.g., Amplitude) to interpret user behavior, identify trends, and measure the impact of design changes.
• Ability to define and track key performance indicators (KPIs) relevant to product adoption, user engagement, and task completion.

CRM & Automation:

• While not directly mentioned, experience with CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for understanding broader customer journeys in a B2B context.
• Familiarity with how design integrates with automated workflows or client onboarding processes is a plus.

📝 Enhancement Note: The explicit mention of Figma, Maze, Hotjar, Amplitude, and Dovetail indicates that practical, hands-on experience with these specific tools is highly valued. This suggests a modern, data-informed design workflow is in practice at Experian.

👥 Team Culture & Values

Operations Values:

• User-Centered Design: A core value, evident in the emphasis on understanding user needs, conducting research, and validating hypotheses.
• Data-Driven Decision Making: Expect decisions to be backed by analytics, metrics, and user insights rather than solely intuition.
• Collaboration & Agility: Working effectively in cross-functional "squads" and embracing iterative development processes is key.
• Innovation & Continuous Improvement: A culture that encourages experimentation, learning from failures, and constantly seeking ways to enhance products and processes.
• Impact & Ownership: Taking responsibility for design outcomes and striving to make a tangible positive impact on the product and business.

Collaboration Style:

• Cross-functional Partnership: Close collaboration with Product Managers, Engineers, Data Scientists, and business stakeholders is essential. This involves active participation in team meetings, workshops, and feedback sessions.
• Iterative Feedback: An open environment for giving and receiving constructive feedback on designs and processes.
• Knowledge Sharing: A culture that promotes sharing insights, learnings, and best practices within the design team and across other departments.
• Problem-Solving Focus: A collective effort to tackle complex challenges, with designers contributing their expertise to find effective solutions.

📝 Enhancement Note: Experian's emphasis on being a "Datatech" leader implies a strong reliance on data and analytical thinking. The culture will likely reward those who can translate complex data into user-friendly experiences and demonstrate clear, measurable results. The "direct channels" and "large enterprises" focus also suggests a need for professionalism and a deep understanding of business needs.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of B2B Enterprise Solutions: Designing for large-scale, complex B2B platforms requires a deep understanding of diverse user roles, intricate workflows, and high stakes (e.g., fraud prevention).
• Data Interpretation: Effectively translating vast amounts of data and complex analytical outputs into intuitive and actionable user interfaces.
• Balancing User Needs with Business Goals: Navigating the needs of multiple stakeholders and ensuring design solutions meet both user requirements and business objectives within a regulated industry.
• Keeping Pace with Technology: Staying current with advancements in AI, automation, and data analytics to leverage them effectively in product design.
• Cross-functional Alignment: Ensuring consistent vision and execution across product, engineering, and data teams in an agile, often distributed, environment.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in areas like information architecture for complex data systems, interaction design for high-security applications, or UX research for B2B professional users.
• Data Science & AI Integration: Gain exposure to how AI and machine learning are integrated into product features and how to design for these capabilities.
• Product Strategy: Develop a stronger understanding of product strategy, roadmap planning, and how design contributes to overarching business goals.
• Mentorship: Opportunities to mentor junior designers and gain leadership experience.
• Industry Exposure: Participate in industry events and conferences related to design, technology, and fintech to stay abreast of trends and network.

📝 Enhancement Note: The challenges stem from the nature of Experian's business: high-stakes data, complex B2B clients, and cutting-edge technology. Growth opportunities are geared towards deepening specialized design expertise within this context and developing a more strategic, leadership-oriented skillset.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex B2B feature. What was the problem, your process, and the outcome?" (Focus on user research, data validation, and measurable impact.)
• "How do you balance user needs with business requirements, especially when they conflict?" (Highlight your negotiation skills and ability to find win-win solutions.)
• "How do you approach designing for a product that relies heavily on data analytics and potentially AI?" (Discuss your understanding of data visualization, clarity, and how to make complex data actionable.)
• "How do you collaborate with engineers and product managers to ensure a successful product launch?" (Provide examples of your communication and partnership skills.)

Company & Culture Questions:

• "What interests you about Experian and our work in the 'Datatech' space, specifically in anti-fraud?" (Show you've researched the company and understand its mission and market.)
• "How do you contribute to a data-driven and user-centered design culture?" (Discuss your proactive approach to research, data analysis, and advocating for the user.)
• "Describe your experience with agile methodologies and working in cross-functional teams." (Be ready to share specific examples of your role in agile sprints and team dynamics.)

Portfolio Presentation Strategy:

• Structure is Key: For each case study, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Outcome (with metrics).
• Visual Storytelling: Use mockups, flows, and prototypes effectively to illustrate your design decisions and the user experience.
• Emphasize Decision-Making: Articulate why you made certain design choices, referencing user research, data insights, or business objectives.
• Be Concise and Confident: Practice your presentation to be within the allotted time and speak with conviction about your work.
• Prepare for Q&A: Anticipate questions about trade-offs, challenges, alternative solutions, and the impact of your designs.

📝 Enhancement Note: Interviewers will be looking for a Senior Designer who is not just a skilled executor but also a strategic partner. They want to see someone who can understand complex business problems, leverage data effectively, and drive product innovation in a B2B, enterprise context.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on SmartRecruiters.
• Tailor your Resume: Highlight your experience with B2B product design, user research, data-driven decision-making, and proficiency in tools like Figma. Quantify achievements where possible.
• Curate Your Portfolio: Select 2-3 strong case studies that best showcase your end-to-end design process for complex digital products, with a focus on demonstrable impact and data validation. Ensure your portfolio is easily accessible (e.g., via a link).
• Prepare Your Narrative: Practice articulating your design process, key decisions, and project outcomes clearly and concisely, as you will likely be asked to walk through your portfolio during interviews.
• Research Experian: Understand Experian's mission, its role in the Datatech industry, and the challenges faced by its enterprise clients, particularly in fraud prevention.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.