Product Designer Pl.

📍 Job Overview

Job Title: Product Designer Pl.

Company: Exame | Saint Paul

Location: São Paulo, SP, Brazil

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: April 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and iterate on responsive digital interfaces, ensuring adherence to established design systems and UX best practices.

• Map user journeys and conceptualize solutions to address genuine usability and experience challenges.

• Engage in user research activities to gather insights and identify opportunities for product enhancement.

• Conduct usability testing and refine designs based on collected data and user feedback.

• Collaborate closely with cross-functional teams, including Product, Engineering, and Content, to deliver integrated solutions.

📝 Enhancement Note: This role is positioned as a "Product Designer Pl.", suggesting a mid-level individual contributor role with a focus on execution and collaboration within a product team. The "Pl." likely indicates a level of seniority or specialization within the product design function.

📈 Primary Responsibilities

• Develop and evolve user interfaces for digital products, ensuring a cohesive and consistent user experience across all platforms.

• Translate complex user needs and business requirements into intuitive and effective design solutions.

• Execute user research methodologies, including interviews, surveys, and usability testing, to gather qualitative and quantitative data.

• Create wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts and user flows.

• Contribute to the strategic development and maintenance of the company's design system, ensuring scalability and consistency.

• Support product discovery initiatives through user research, competitive analysis, and ideation workshops.

• Document design decisions, user flows, and final deliverables to facilitate clear communication and knowledge sharing with development teams.

• Advocate for the user by championing user-centered design principles throughout the product development lifecycle.

• Participate in agile ceremonies and collaborate with engineers to ensure accurate implementation of design specifications.

• Continuously seek opportunities for improvement in product usability and user experience through data analysis and feedback loops.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to UX/UI design, research, and collaboration, typical for a mid-level product designer. The mention of "supporting internal operations with excellence" suggests a need for efficient design processes and clear documentation that aids operational efficiency for other teams.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Systems Information, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 2-5 years of prior experience in UX/UI design for digital products, with a demonstrated track record of successful product launches or feature enhancements.

Required Skills:

• Proven experience in UX/UI design for digital products, showcasing a strong understanding of user-centered design principles.

• A robust portfolio that clearly articulates the design process, including discovery, ideation, validation, and delivery phases.

• Advanced proficiency in design and prototyping tools, with a strong emphasis on Figma.

• Practical knowledge of usability principles, information architecture, and user experience best practices.

• Demonstrated ability to collaborate effectively within multidisciplinary teams, fostering a productive and inclusive work environment.

• Foundational understanding of digital accessibility standards and their application in product design.

• Experience in mapping user journeys and proposing solutions to usability challenges.

Preferred Skills:

• Experience in creating, evolving, and maintaining design systems.

• Proven track record of conducting usability tests and analyzing feedback to drive design improvements.

• Ability to leverage quantitative and qualitative data to inform and validate design decisions.

• Familiarity with analytics tools such as Google Analytics, Microsoft Clarity, or Hotjar for performance monitoring.

• Experience with structured design handoff processes and close collaboration with software developers.

• Demonstrated experience in facilitating stakeholder and user engagement sessions.

• Knowledge of Design Thinking frameworks and Agile methodologies.

• Experience with responsive design principles and implementation.

• Familiarity with product discovery methodologies and contributing to ideation sessions.

📝 Enhancement Note: The emphasis on a portfolio demonstrating the "design process" is critical for this role, indicating that candidates will be evaluated on their problem-solving approach and ability to articulate their design rationale, not just final deliverables. The preferred skills highlight a desire for candidates who can contribute to the maturity of the design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, detailing the problem, your role, the process, and the outcome.

• Clear demonstration of UX research methodologies employed, including user interviews, surveys, and persona development.

• Examples of wireframes, user flows, prototypes, and high-fidelity UI designs, with explanations for design choices.

• Case studies that highlight how user feedback and data analysis informed design iterations and improvements.

• Evidence of collaboration with cross-functional teams (e.g., developers, product managers) and how design challenges were overcome.

Process Documentation:

• Examples of documented user journeys and proposed solutions for identified pain points.

• Prototypes or case studies demonstrating usability testing processes and iterative design improvements.

• Artifacts that illustrate how design decisions were made and validated, potentially including research findings summaries or A/B test results.

• Contributions to design system documentation or style guides, showcasing an understanding of componentization and pattern libraries.

📝 Enhancement Note: The portfolio is a critical component for this role, expected to showcase a deep understanding of the entire design lifecycle and the ability to articulate strategic thinking behind design decisions. This aligns with the need for a candidate who can contribute to operational efficiency through well-documented and user-validated designs.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 2-5 years of experience in São Paulo, Brazil, the estimated annual salary range is R$ 80,000 - R$ 130,000. This range accounts for the cost of living in São Paulo, the company's industry (Media & Education, part of BTG Pactual), and the mid-level nature of the role.

Benefits:

• Health & Well-being:

  • Bradesco Health and Dental Plan (100% company-covered, national coverage)
  • Wellhub (Gympass) or Totalpass membership
  • Online therapy session booking app
  • Vidalink (well-being benefits program)

• Food:

  • Meal Voucher (VR) and/or Food Voucher (VA) on VR card

• Transportation:

  • Vale-Transporte (Transportation Voucher)

• Recognition & Incentives:

  • Performance-based bonus (according to current rules)
  • Extended maternity and paternity leave
  • Childcare assistance (Auxílio-creche)

• Professional Development:

  • Full scholarship for Undergraduate, Postgraduate, MBAs, and High-Impact Programs at Escola de Negócios Saint Paul
  • Unlimited LIT subscription
  • Exame Academy (Corporate University for Leader Development)
  • Policies promoting continuous learning and study incentives

• Special Benefits:

  • Onboarding kit and equipment provided by Exame

  • Exame Break (one extra day off per year)

  • Life Insurance

  • Access to digital and print editions of Exame and Exame Casual magazines

  • Celebratory gifts and amenities on special dates Working Hours: Standard full-time working hours are assumed to be 40 hours per week. Due to the on-site nature of the role, flexibility will likely be aligned with office hours, though project-driven work may necessitate occasional adjustments.

📝 Enhancement Note: The salary estimate is based on research of similar Product Designer roles in São Paulo, considering typical BTG Pactual group compensation structures and the specific benefits package offered, which is quite comprehensive and includes significant educational development opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Education, part of the BTG Pactual Group. Exame is a well-established brand in Brazil, recognized for its business journalism and now expanding significantly into educational offerings, creating a unique ecosystem that blends content and learning. This dual focus implies a dynamic environment that values both editorial integrity and pedagogical innovation.

Company Size: While not explicitly stated, Exame's position as a leading media and education entity within the BTG Pactual ecosystem suggests a large, well-resourced organization. The expansion into education indicates growth and a robust internal structure.

Founded: Exame has a history of nearly 60 years, indicating a long-standing presence and deep industry knowledge. Its integration into BTG Pactual in 2020 signifies a new era of growth and strategic investment.

Team Structure:

• The Product team is described as constantly expanding, with a strong emphasis on autonomy and continuous learning.

• The role involves close integration with multidisciplinary teams, including Product, Engineering, and Content, suggesting a collaborative and agile team structure.

Methodology:

• A strong emphasis on high performance, result orientation, and problem-solving agility.

• Continuous learning and experimentation are encouraged, with quick testing cycles for new ideas.

• Collaboration and shared ownership ("Jogamos juntos, sempre") are core values.

• Data-driven decision-making is expected, supporting the need for analytics tool familiarity.

Company Website: https://exame.com/

📝 Enhancement Note: The company's dual focus on media and education, coupled with its integration into BTG Pactual, suggests a culture that values both established credibility and forward-thinking innovation. Operations professionals will find an environment that likely demands both rigorous process adherence and creative problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Product Designer, often referred to as "Product Designer Pl." (likely "Pleno" in Portuguese). This level signifies an individual contributor with a solid foundation in UX/UI principles and processes, capable of working with moderate supervision. They are expected to take ownership of specific product features or areas, contribute to design system evolution, and collaborate effectively within a team.

Reporting Structure: The Product Designer will likely report to a Product Design Lead or a Senior Product Manager. They will work in close collaboration with product managers, UX researchers, UI designers, front-end developers, and content strategists, forming part of a dedicated product squad or team.

Operations Impact: The Product Designer's impact is directly tied to enhancing user experience, driving engagement, and improving conversion rates for Exame's digital platforms (both media and education). By creating intuitive and effective interfaces, they contribute to user satisfaction, retention, and ultimately, the business objectives of increasing readership, course enrollment, and overall platform utilization. Their work directly supports the company's mission to inform, form, and recognize transformative individuals and businesses.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in specific areas such as design systems, user research, UX strategy, and accessibility through hands-on project work and company-provided training.

• Leadership Potential: Progression to Senior Product Designer roles, where they would mentor junior designers, lead design initiatives for larger product areas, and contribute more significantly to product strategy.

• Cross-Functional Movement: Potential to move into Product Management roles, given the strong understanding of user needs, product lifecycle, and cross-functional collaboration cultivated in this position.

• Specialization: Focus on specialized areas like UX research, interaction design, or design system management.

📝 Enhancement Note: The career path for a Product Designer at Exame is likely structured to encourage continuous learning and specialization, leveraging the extensive educational resources offered by the company. The growth opportunities are geared towards both deepening design expertise and expanding into broader product strategy or leadership roles.

🌐 Work Environment

Office Type: The role is 100% on-site, requiring the Product Designer to work from the company's office located at Rua da Consolação 1601, Consolação, São Paulo/SP. This indicates a preference for in-person collaboration and a structured office-based work culture.

Office Location(s): The primary office is located in the Consolação neighborhood of São Paulo, a central and accessible area.

Workspace Context:

• Collaborative Environment: The office setting is designed to foster collaboration, with teams working closely together. This likely includes open-plan work areas, meeting rooms, and common spaces conducive to brainstorming and team interactions.

• Operations Tools and Technology: Access to standard design software (Figma is mandatory), potentially collaboration tools like Slack, and project management platforms. The company also provides necessary equipment.

• Team Interaction: Opportunities for regular face-to-face interaction with colleagues from Product, Engineering, Content, and other departments, facilitating seamless communication and agile workflows.

Work Schedule: The standard work schedule is likely aligned with typical business hours (e.g., 9 AM to 6 PM), Monday to Friday, given the on-site requirement. While project deadlines may necessitate occasional flexibility, the core expectation is adherence to the office-based schedule.

📝 Enhancement Note: The 100% on-site requirement suggests a company culture that values in-person collaboration and team cohesion, which can be beneficial for design processes that benefit from spontaneous discussions and rapid feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

1. Screening: Initial review of resumes and portfolios by the Talent Acquisition team to assess basic qualifications and alignment with the role's core requirements.

2. Video Submission: Candidates will be asked to submit a video application, likely to gauge communication skills, personality, and initial interest.

3. Leadership Interview: An interview with a Product Design Lead or Senior Product Manager to delve deeper into design philosophy, process, and technical skills. Portfolio review will be a key component here.

4. Head Interview: An interview with the Head of Product or a relevant department head, focusing on strategic thinking, alignment with company vision, and potential impact.

5. People Interview: An interview with the HR/People team to assess cultural fit, alignment with company values, and overall suitability for the organization.

6. Offer & Onboarding: Upon successful completion of interviews, an offer will be extended, followed by the admission and onboarding process.

Portfolio Review Tips:

• Structure: Organize your portfolio logically, ideally by project. For each project, clearly define the problem statement, your specific role and contributions, the design process followed (research, ideation, testing, iteration), and the final outcome/impact.

• Process Focus: Emphasize your design process. Show how you arrived at your solutions, not just the final polished screens. Include artifacts like user flows, wireframes, research insights, and usability test findings.

• Tool Proficiency: Highlight your mastery of Figma. Be prepared to discuss how you leverage its features for collaboration, prototyping, and design system management.

• Impact & Data: Quantify your impact whenever possible. If you have data (e.g., improved conversion rates, reduced task completion time, increased user satisfaction scores), present it clearly. Discuss how you used data (qualitative and quantitative) to inform your decisions.

• Storytelling: Craft a compelling narrative for each project. Explain the challenges, your approach, and the lessons learned. Tailor your presentation to showcase how your skills align with Exame's needs.

Challenge Preparation:

• Design System Contribution: Be prepared to discuss your experience with design systems, how you've contributed to them, and how you ensure consistency.

• Problem-Solving Scenarios: Anticipate hypothetical design problems related to Exame's media or education platforms and be ready to walk through your problem-solving approach.

• Collaboration & Handoff: Be ready to discuss how you collaborate with developers and product managers, and how you approach design handoff to ensure smooth implementation.

• User Research & Testing: Prepare to discuss your experience with various user research and usability testing methods and how you translate findings into actionable design improvements.

📝 Enhancement Note: The interview process includes a unique video submission step, and the emphasis on portfolio review throughout multiple stages suggests that a strong, well-articulated portfolio demonstrating a robust design process is paramount for success in this application.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for all design and prototyping activities. Proficiency in its core features, collaboration tools, and component system is essential.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with other prototyping tools might be beneficial for specific needs.

• Design System Tools: Experience with tools or methodologies for building and maintaining design systems (e.g., Storybook, Zeroheight, or Figma's own capabilities).

Analytics & Reporting:

• Google Analytics: For understanding user behavior, traffic sources, and conversion funnels across digital platforms.

• Microsoft Clarity / Hotjar: Tools for heatmapping, session recording, and user behavior analysis to identify usability issues and opportunities.

• Data Visualization Tools: Familiarity with tools that can present design-related data and insights effectively to stakeholders.

CRM & Automation:

Other Relevant Tools:

• Project Management: Jira, Asana, Trello for task management and collaboration with development teams.

• Collaboration: Slack, Microsoft Teams for team communication.

• User Research Platforms: Tools for conducting remote user interviews and surveys.

📝 Enhancement Note: The explicit mention of Figma as mandatory, along with preferred tools like Google Analytics, Clarity, and Hotjar, indicates a data-informed design approach. Candidates should be prepared to discuss how they use these tools to validate designs and measure impact.

👥 Team Culture & Values

Operations Values:

• Impactful Effort: Emphasis on prioritizing work that directly contributes to business results and user value. Operations professionals should focus on initiatives that drive measurable outcomes.

• Courageous Innovation: A culture that encourages taking calculated risks and experimenting with new ideas. Operations professionals are expected to propose and implement efficient, innovative solutions.

• Teamwork ("Jogamos juntos, sempre"): Strong belief in collaboration, mutual support, and shared responsibility across teams. Operations professionals should foster strong working relationships and contribute to a cohesive team environment.

• Stewardship ("Cuidamos da Exame como um bem comum"): A sense of collective ownership and responsibility for the company's success and well-being. Operations professionals are expected to act with integrity and contribute to the long-term health of the organization.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with Product Managers, Engineers, Content Strategists, and other stakeholders. Effective communication and a proactive approach to integration are key.

• Agile & Iterative: Work within agile frameworks, embracing iterative development and continuous feedback loops. Operations professionals should be comfortable with adapting processes based on project needs and team input.

• Data-Informed Decision Making: A culture that values data for informing strategy and design choices. Operations professionals should be adept at analyzing data and using insights to guide their work and influence others.

• Open Communication: Encouragement of open dialogue, constructive feedback, and knowledge sharing to foster continuous improvement.

📝 Enhancement Note: The company values are deeply ingrained in the description, emphasizing results, innovation, teamwork, and a sense of ownership. Operations professionals will thrive in an environment that rewards proactive contributions and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: A common challenge in product design is finding the optimal balance between delivering exceptional user experiences and meeting business objectives like user acquisition, engagement, and monetization.

• Evolving Design System: Contributing to and maintaining a design system in a constantly expanding product ecosystem requires constant attention to detail, scalability, and cross-team adoption.

• Data Interpretation and Application: Effectively translating insights from various analytics and user research tools into actionable design improvements can be complex.

• Cross-Functional Alignment: Ensuring consistent understanding and alignment on design direction and priorities across diverse teams (Product, Engineering, Content, Editorial) can be demanding.

Learning & Development Opportunities:

• Design System Expertise: Deepen knowledge in building, scaling, and governing design systems, potentially leading to specialized roles.

• UX Strategy and Research: Develop advanced skills in user research methodologies, strategic UX planning, and translating insights into product roadmaps.

• Product Leadership: Opportunities to grow into senior design roles, mentor junior designers, and contribute to high-level product strategy discussions.

• Continuous Learning: Access to extensive educational resources through Exame Academy, LIT, and scholarships for further studies, supporting ongoing skill development and career advancement in design and related fields.

📝 Enhancement Note: The challenges presented are typical for a growing product organization, offering significant opportunities for learning and development. The company's commitment to education provides a strong foundation for professional growth, particularly in areas of design strategy and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing user needs with business objectives. How did you approach it, and what was the outcome?" (Focus on your decision-making process and how you prioritized.)

• "How would you approach designing a new feature for Exame's education platform to increase user engagement?" (Demonstrate your understanding of user journeys, ideation, and iterative design.)

Company & Culture Questions:

• "What interests you most about Exame's mission to combine Media and Education, and how do you see your role as a Product Designer contributing to this?" (Connect your passion for design with the company's unique value proposition.)

• "How do you embody Exame's cultural values, such as 'Jogamos juntos, sempre' (We play together, always) and 'Valorizamos o esforço que gera impacto nos resultados' (We value effort that generates results) in your work?" (Provide specific examples from your past experiences.)

Portfolio Presentation Strategy:

• Project Selection: Choose 2-3 projects that best showcase your skills, process, and impact, aligning with the job description's requirements.

• Storytelling: Frame each project as a narrative: the problem, your role, the process, the challenges, the solutions, and the measurable results.

• Process Emphasis: Clearly articulate your design thinking, research methods, and iteration cycles. Show your work-in-progress, not just the final polished screens.

• Data & Metrics: Present any quantifiable results or user feedback that demonstrate the success of your designs. Explain how you used data to inform decisions.

• Tool Demonstration: Be prepared to briefly demonstrate key aspects of your work in Figma, showcasing your proficiency and collaborative capabilities.

📝 Enhancement Note: Candidates should prepare to articulate their design process rigorously, demonstrating how they leverage data and collaboration to achieve impactful results, aligning with Exame's core values and operational focus.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided application link on Greenhouse.

• Curate Your Portfolio: Ensure your portfolio clearly showcases 2-3 of your strongest projects that highlight your UX/UI process, problem-solving skills, and impact. Focus on projects relevant to digital products and ideally, any experience with media or education platforms.

• Tailor Your Resume: Highlight keywords from the job description, such as "UX/UI," "Figma," "design systems," "user research," "usability testing," and "agile methodologies." Quantify achievements with metrics where possible.

• Prepare Your Video Submission: Practice articulating your interest in the role and Exame's mission concisely and engagingly. Be ready to briefly touch upon your key qualifications.

• Research Exame: Familiarize yourself with Exame's media content and educational offerings. Understand their target audiences and value proposition to better align your responses with company goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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