Product Designer, Patient Experience

📍 Job Overview

Job Title: Product Designer, Patient Experience

Company: Gifthealth Inc

Location: Columbus, Ohio, United States

Job Type: Full-time

Category: Product Design / User Experience (UX)

Date Posted: 2026-09-08T18:10:03

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Owns the end-to-end design process for patient-facing digital surfaces, including the patient portal, checkout, enrollment, insurance, and access flows.

• Develops comprehensive design solutions from initial problem framing and information architecture to high-fidelity UI, including all states (empty, loading, error, success, edge cases).

• Drives evidence-based design decisions through lightweight usability testing, session recording analysis, and collaboration with user research.

• Ensures seamless and accessible user experiences, treating WCAG AA as a minimum standard with a focus on real inclusivity for diverse patient populations.

📝 Enhancement Note: This role is positioned as an individual contributor with 2-5 years of experience, focusing on hands-on design execution rather than strategic planning or management. The emphasis on "patient experience" and "healthcare" within a regulated environment suggests a need for empathy, attention to detail, and an understanding of user needs in a sensitive context.

📈 Primary Responsibilities

• Surface Ownership: Take full ownership of the design for key patient experience areas: portal, checkout, enrollment, insurance and access flows, and patient communications.

• End-to-End Design Execution: Drive the complete design lifecycle for assigned features, including problem definition, user flows, information architecture (IA), wireframes, high-fidelity mockups, and detailed specifications for all UI states.

• User-Centric Validation: Conduct lightweight usability testing sessions, analyze user session recordings, and collaborate with the Research team to gather insights that inform design iterations and validate problem statements.

• Prototype Development: Create functional prototypes to quickly test design concepts with patients or internal stakeholders, iterating based on feedback and evidence.

• Engineering Handoff & Collaboration: Prepare and deliver detailed design specifications, including states, responsive behavior, and accessibility annotations, to the engineering team, and actively participate in build reviews to ensure fidelity and quality.

• Accessibility & Inclusivity: Champion accessibility by default, adhering to WCAG AA standards and prioritizing inclusive design for elderly patients and those with lower tech literacy.

• Design System Contribution: Utilize and contribute to the existing design system with thoughtful judgment, identifying and surfacing gaps to the system owner rather than creating workarounds.

• Design Critiques: Actively participate in design critique sessions, presenting your own work for feedback and providing constructive input on the work of peers.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design, requiring the candidate to be proficient in all stages of the design process and to actively engage with users and engineering. The explicit mention of "AI tools in your actual workflow" suggests an expectation for practical application of AI in the design process.

🎓 Skills & Qualifications

Education: No specific degree is required; equivalent practical experience will be considered.

Experience: 2-5 years of experience designing digital products, supported by a portfolio showcasing shipped work that addresses real-world constraints, user needs, and business objectives.

Required Skills:

• Portfolio of Shipped Work: Demonstrated success through case studies detailing the entire design process: problem identification, solution exploration, user validation, shipped product, and post-launch impact.

• Interaction & Visual Design Craft: Strong proficiency in creating clean, usable, and consistent user interfaces with a keen eye for detail across all states and responsive behaviors.

• End-to-End Design Thinking: Ability to design comprehensive user flows, considering the patient's journey from origin to destination, not just isolated screens.

• Usability Testing: Experience conducting and facilitating lightweight usability testing sessions independently.

• Figma Proficiency: Advanced skills in Figma, including auto-layout, component management, variables, and effective utilization of existing design systems.

• Engineering Handoff: Proven ability to provide clean, detailed design specifications that enable engineers to build with confidence, and a track record of fostering trust with engineering teams.

• AI Tool Integration: Hands-on experience and practical application of AI tools within the design workflow.

• Self-Direction: Ability to take ambiguous project briefs, define project scope and success criteria, and independently drive initiatives to completion.

Preferred Skills:

• Experience in healthcare, healthtech, pharmacy, or other regulated industries.

• Experience designing consumer-facing flows focused on conversion or retention goals.

• Experience designing for both consumer-facing and internal/operational tools.

• Contributions to a design system, even in a limited capacity.

• Depth in motion design or advanced prototyping (e.g., Framer, code prototypes).

📝 Enhancement Note: The emphasis on "real product, real constraints, real users, not concept pieces or agency comps" in the portfolio requirement indicates a preference for candidates who have shipped work in production environments and understand the practicalities of product development. The explicit mention of AI tools suggests this is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies showcasing the complete design process, including problem framing, user research findings, iterative design explorations, validation methods (usability testing, data analysis), final shipped product, and post-launch performance metrics.

• Real-World Application: Evidence of designing and shipping digital products under real-world constraints, demonstrating an understanding of trade-offs and practical implementation challenges.

• User-Centric Solutions: Examples that clearly articulate how user needs and pain points were identified and addressed through design interventions.

• Impact Demonstration: Quantifiable results or qualitative outcomes that illustrate the impact of your design work on user experience, business goals (e.g., conversion, retention), or operational efficiency.

Process Documentation:

• Workflow Design & Optimization: Showcase examples of how you have mapped out and optimized user flows, improving clarity, efficiency, and task completion rates.

• System Implementation Standards: Demonstrate your ability to work within and contribute to existing design systems, ensuring consistency and scalability across product surfaces.

• Measurement & Analysis: Evidence of how you have used data (usability testing results, analytics, session recordings) to inform design decisions and measure the effectiveness of your solutions.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating a robust, user-centered design process with a clear emphasis on shipped products and measurable impact. The inclusion of "AI tools in your actual workflow" should be reflected in case studies if possible, showcasing how these tools aided in problem-solving or efficiency.

💵 Compensation & Benefits

Salary Range: $132,000 - $154,000 annually.

Benefits:

• Full-time employment with exempt status.

• Comprehensive benefits package (specifics not detailed, but typical for a full-time role).

• Opportunity to work on a mission-driven product revolutionizing healthcare management.

• Collaborative and innovative work environment.

• Potential for professional growth and development within a growing company.

Working Hours: Full-time, with standard hours expected. Occasional flexibility may be required to coordinate with engineering across release cycles or for urgent build reviews.

📝 Enhancement Note: The salary range provided ($132,000 - $154,000) is based on the input data and is considered competitive for a Product Designer with 2-5 years of experience in a hybrid role, especially in the tech and healthcare sectors. This range aligns with industry benchmarks for similar positions in major metropolitan areas in the US, adjusted for the specified experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (Healthtech), Pharmacy Services. Gifthealth operates in a space that is increasingly digital and aims to simplify complex healthcare processes for consumers. This industry context implies a need for user-centric design, strong attention to detail, and adherence to compliance and regulatory standards.

Company Size: Not explicitly stated, but the job description implies a growing, dynamic team with established PM and Engineering partners, and a dedicated UX & Design department that includes a Design Lead and Senior Designer. This suggests a mid-sized company or a rapidly scaling startup.

Founded: Not specified. The description highlights a mission to revolutionize healthcare management, indicating a forward-thinking and innovative company culture.

Team Structure:

• The Product Designer will be part of the UX & Design department, reporting to the Senior Director of Digital Experience.

• They will work closely with Product Managers (PMs) and Engineers who own specific patient-facing product areas (portal, checkout, enrollment, patient communications).

• A Design Lead and a Senior Designer will provide guidance and calibration for complex design decisions, indicating a supportive but not overly managed structure.

• Collaboration will extend to User Research teams for deeper insights. Methodology:

• Data-Driven Design: Emphasis on using evidence from usability testing, session recordings, and user research to inform and validate design decisions.

• Iterative Design: Prototyping and testing are key components, encouraging rapid iteration based on feedback.

• User-Centricity: A strong focus on understanding and designing for the patient experience, with particular attention to inclusivity and accessibility for diverse user groups.

• Collaborative Development: Close partnership with Product Management and Engineering is integral to the design process, ensuring alignment and smooth handoffs.

Company Website: gifthealth.com

📝 Enhancement Note: The company culture appears to value hands-on execution, user empathy, and collaborative problem-solving within a structured design and product development framework. The healthtech industry context suggests a professional and compliant environment.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor Product Designer position, specifically targeting individuals with 2-5 years of experience. It is positioned as a "hands-on craft role" where the primary focus is on designing, testing, and shipping features, rather than strategic leadership or management. The role requires self-direction and the ability to frame, design, and hand off problems without constant supervision.

Reporting Structure: The Product Designer reports to the Senior Director of Digital Experience. They will work closely with Product Managers and Engineers responsible for patient-facing surfaces. A Design Lead and a Senior Designer are available for guidance, acting as mentors and collaborators on challenging design problems.

Operations Impact: The Product Designer's work directly impacts the patient experience, aiming to simplify healthcare management, improve prescription handling, and enhance overall customer satisfaction. Their designs influence user engagement, conversion rates, retention, and operational efficiency by making complex processes intuitive and accessible. The role is critical in translating business needs and user requirements into tangible, user-friendly digital products.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of UX/Product Design, such as interaction design, visual design, accessibility, or user research methodologies.

• Industry Expertise: Gaining valuable experience in the healthtech and pharmacy sectors, a regulated and growing industry.

• Design System Contribution: Developing skills in contributing to and advocating for design system best practices.

• Cross-Functional Leadership: Demonstrating leadership through impactful design solutions and effective collaboration, potentially leading to future opportunities in senior design roles, design leadership, or specialized product roles.

• AI Tool Proficiency: Becoming proficient in leveraging AI tools for design ideation, iteration, and efficiency, a skill increasingly in demand.

📝 Enhancement Note: The growth path is geared towards deepening design expertise and impact within specific product areas and the healthtech domain, rather than immediate management responsibilities. The presence of a Design Lead and Senior Designer suggests opportunities for mentorship and learning from experienced professionals.

🌐 Work Environment

Office Type: Hybrid. This indicates a mix of remote work and in-office presence. The exact frequency of in-office days is not specified, but the role emphasizes collaboration with PMs and engineers who may be co-located or in the same office.

Office Location(s): The primary office location is Columbus, Ohio, at 4343 Equity Drive, Columbus, OH 43228. The role also mentions "Hybrid / Remote" within the Work Environment section, suggesting flexibility for candidates not based in Columbus or a hybrid model for those who are.

Workspace Context:

• Collaborative Environment: The role requires regular meetings and close collaboration with Product Managers, Engineers, User Researchers, and Design leadership, fostering a team-oriented approach.

• Tools & Technology: Access to standard design tools, with a specific emphasis on Figma and AI tools for design workflows.

• Team Interaction: Opportunities for direct interaction with design peers and leadership for critiques, calibration, and knowledge sharing.

Work Schedule: Full-time, with standard business hours. Occasional flexibility may be needed to accommodate release cycles or urgent build reviews, particularly when collaborating with engineering teams across different time zones or during critical development phases.

📝 Enhancement Note: The hybrid nature suggests a modern work approach, balancing the benefits of remote flexibility with the advantages of in-person collaboration for design sprints, brainstorming, and team building. The Columbus, OH location provides a specific anchor point for potential in-office work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio through the provided link.

• Portfolio Review: A key stage where designers are expected to present case studies that demonstrate their process, problem-solving skills, and impact. This will likely involve a deep dive into specific projects.

• Design Challenge/Exercise: Candidates may be given a design problem to solve, either as a take-home assignment or a live exercise, to assess their practical skills in areas like wireframing, UI design, and problem framing.

• Interviews with PM/Engineering: Discussions focused on collaboration, understanding technical constraints, and how the candidate works within cross-functional teams.

• Interviews with Design Leadership: Conversations with the Design Lead and Senior Designer to assess design craft, critical thinking, understanding of design systems, accessibility, and cultural fit.

• Final Round: Potentially with the Senior Director of Digital Experience to discuss overall fit, career aspirations, and strategic alignment.

Portfolio Review Tips:

• Structure Your Case Studies: For each project, clearly outline the problem, your role, the process you followed (research, ideation, design, testing), the challenges encountered, your solutions, and the measurable outcomes.

• Highlight Your Process: Emphasize your thought process, how you framed problems, what evidence you used to make decisions, and how you iterated based on feedback.

• Showcase Shipped Work: Prioritize projects that have been launched and had real-world impact. If concept work is included, clearly label it as such and explain the rationale.

• Demonstrate Figma Proficiency: Be prepared to walk through your Figma files, showcasing your use of components, auto-layout, variables, and how you worked within or contributed to a design system.

• Address Accessibility & Inclusivity: Clearly articulate how you considered accessibility (WCAG AA) and designed for diverse patient needs throughout your projects.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced error rates, increased task completion).

• Tailor to the Role: Ensure your portfolio highlights experience relevant to patient experience, healthcare, and consumer-facing digital products.

Challenge Preparation:

• Understand the Problem: Thoroughly analyze any design challenge prompt, identifying the core user needs and business objectives.

• Frame the Problem: Practice articulating the problem statement clearly before jumping into solutions.

• Focus on Process: Demonstrate a structured approach to problem-solving, even if time is limited. Show your thinking process.

• Consider Edge Cases & States: Be prepared to design for various scenarios, including empty states, error states, and loading states.

• Accessibility & Inclusivity: Integrate accessibility considerations into your design solutions.

• Communicate Your Rationale: Be ready to explain the "why" behind your design choices, referencing user needs, data, or design principles.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and the ability to articulate a user-centered design process. Candidates should be prepared to discuss their work in detail and demonstrate practical design skills. The specific mention of "AI tools in your actual workflow" means candidates should be ready to discuss how they've used these tools.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and collaboration. Proficiency in advanced features like auto-layout, components, and variables is expected.

• Prototyping Tools: Figma's built-in prototyping capabilities are key. Preferred candidates may also have experience with other tools like Framer or creating code prototypes.

• AI Design Tools: Practical, hands-on experience with AI tools integrated into the design workflow (e.g., for ideation, content generation, image creation, workflow automation).

Analytics & Reporting:

• Session Recording Tools: Experience using tools to watch user session recordings (e.g., Hotjar, FullStory) to understand user behavior and identify pain points.

• Usability Testing Platforms: Familiarity with platforms or methods for conducting lightweight usability tests.

• Product Analytics Tools: While not explicitly listed as a primary responsibility, understanding how to interpret data from tools like Google Analytics or Amplitude could be beneficial for understanding user behavior post-launch.

CRM & Automation:

• Design Systems: Working within and contributing to an established design system is a requirement. This involves understanding component libraries, style guides, and best practices for maintaining consistency.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for tracking tasks and project progress within cross-functional teams.

📝 Enhancement Note: Figma is the central tool. The explicit mention of "AI tools in your actual workflow" is a significant differentiator, suggesting that candidates who can demonstrate practical application of AI in their design process will be highly regarded. This could include AI-assisted ideation, content generation, or workflow optimization.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the patient, ensuring their needs and experiences are at the forefront of all design decisions.

• Empathy & Inclusivity: Designing with a profound understanding of diverse user needs, particularly for vulnerable populations like the elderly or those with lower tech literacy, ensuring accessibility for all.

• Data-Informed Decisions: Valuing evidence from user research, testing, and analytics to guide design choices, moving beyond personal preference to objective validation.

• Collaboration & Communication: Fostering strong partnerships with Product Management, Engineering, and Research to achieve shared goals and ensure seamless execution.

• Craftsmanship & Quality: A dedication to high-quality design execution, paying attention to detail in UI, interaction, accessibility, and overall user experience.

• Continuous Improvement: Embracing iteration and learning, using feedback and post-launch data to refine and enhance products over time.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly within agile teams, integrating design into the product development lifecycle alongside PMs and engineers.

• Open Feedback Culture: Actively participating in design critiques, providing constructive feedback, and being receptive to feedback on one's own work.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings with the broader design and product teams.

• Problem-Solving Orientation: Approaching challenges collaboratively, with a focus on finding effective solutions that balance user needs, business goals, and technical feasibility.

📝 Enhancement Note: The culture emphasizes practical execution, user advocacy, and collaborative problem-solving. The "patient experience" focus suggests a culture that prioritizes empathy and making a tangible positive impact on people's lives through technology.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Diverse Needs: Creating user experiences that are intuitive and accessible for a wide range of users, including those who are elderly, less tech-savvy, or have specific health conditions.

• Balancing User Needs with Business Goals: Navigating the complexities of designing for a regulated industry while meeting business objectives like conversion and retention.

• Maintaining Design Fidelity: Ensuring high-quality design implementation across various platforms and devices, and holding the build to a high fidelity bar.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to feedback, changing requirements, and the need to ship features efficiently.

• Integrating AI Effectively: Learning and applying AI tools in a way that genuinely enhances the design process and outcomes, rather than just adopting new technology for its own sake.

Learning & Development Opportunities:

• Deepening Healthtech UX Expertise: Gaining specialized knowledge in designing for healthcare, pharmacy, and regulated environments.

• Advanced Design System Skills: Contributing to a design system and learning best practices for its maintenance and evolution.

• User Research & Testing: Honing skills in conducting various forms of user research and usability testing.

• AI in Design: Exploring and mastering the application of AI tools for increased design efficiency and creativity.

• Cross-Functional Collaboration: Developing stronger partnerships with Product Management and Engineering, understanding their perspectives and workflows.

• Mentorship: Learning from a Design Lead and Senior Designer, receiving guidance on complex design challenges and career development.

📝 Enhancement Note: The challenges presented are typical for roles in regulated industries and focus on user diversity, technical execution, and adapting to new technologies like AI within a product development lifecycle. The growth opportunities are aligned with deepening domain expertise and mastering advanced design practices.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to frame an ambiguous product problem. What was your process, and what was the outcome?" (Prepare with a case study that clearly outlines problem framing, user research, and solution development.)

• "How do you ensure your designs are accessible and inclusive for all users, especially those with limited technical literacy or age-related challenges?" (Be ready to discuss WCAG AA standards and specific design choices you've made to address inclusivity.)

• "Walk us through a project where you had to make trade-offs between ideal user experience and technical constraints or business requirements. How did you navigate this?" (Focus on projects where you demonstrated pragmatic problem-solving and effective communication with engineering.) Company & Culture Questions:

• "What interests you about Gifthealth and our mission to revolutionize patient healthcare?" (Research Gifthealth’s mission, values, and recent news to articulate genuine interest.)

• "How do you approach collaboration with Product Managers and Engineers?" (Provide examples of successful cross-functional teamwork, highlighting communication and shared ownership.)

• "How do you give and receive feedback in design critiques?" (Describe your approach to constructive criticism and how you integrate feedback into your work.) Portfolio Presentation Strategy:

• Tell a Story: Frame each case study as a narrative: the challenge, your approach, the solutions, and the impact.

• Focus on Your Role: Clearly define your contributions, especially if it was a team project.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) to illustrate your design process and final outcomes.

• Explain Your "Why": Be prepared to articulate the rationale behind your design decisions, referencing user research, data, and design principles.

• Highlight Impact: Quantify results whenever possible (e.g., conversion lift, task completion improvement).

• Demonstrate Figma Skills: Be ready to share your screen and navigate your Figma files, showcasing your proficiency with components, auto-layout, and design system usage.

• Address AI Integration: If applicable, clearly explain how you used AI tools in your workflow and the benefits they provided.

📝 Enhancement Note: The interview preparation should focus on demonstrating a strong, user-centered design process, practical Figma skills, evidence of shipped work, and the ability to articulate design decisions with data and user insights. Highlighting experience with AI tools is crucial for this role.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Paylocity recruiting platform.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your end-to-end design process, focus on patient experience or complex consumer flows, and highlight shipped products with measurable impact. Ensure each case study clearly outlines the problem, your role, your process, your solutions, and the outcomes.

• Optimize Your Resume: Tailor your resume to highlight experience relevant to digital product design, UX/UI, Figma, usability testing, accessibility (WCAG AA), and any healthtech or regulated industry experience. Use keywords from the job description and quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies. Be ready to explain your design decisions, the evidence that informed them, and how you collaborated with cross-functional teams. Rehearse your explanation of how you've used AI tools in your workflow.

• Research Gifthealth: Understand Gifthealth's mission, products, and target audience. Be prepared to articulate why you are interested in their specific work and how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.