Product Designer, Message Orchestration

📍 Job Overview

Job Title: Product Designer, Message Orchestration

Company: Omnisend

Location: Kaunas, Lithuania / Vilnius, Lithuania

Job Type: Full time

Category: Product Design / UX/UI Design

Date Posted: 2026-05-13

Experience Level: Mid-level (3+ years)

Remote Status: Hybrid (Flexible working hours and remote work possibilities)

🚀 Role Summary

• Design and own the end-to-end user experience for Omnisend's Message Orchestration features, focusing on Campaigns and Automation workflows.

• Leverage product metrics, user research, and customer insights to inform and validate design decisions, driving meaningful experiments and product improvements.

• Collaborate closely with cross-functional product teams throughout the discovery and delivery phases, from problem framing to final implementation.

• Contribute to and maintain Omnisend's design system, ensuring consistency and improving design efficiency across the organization.

• Identify and prioritize high-impact opportunities to enhance customer experience and contribute to key company objectives, such as product-led growth.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities and focus on user experience, user research, and metrics align strongly with core UX/UI design principles within a product development context. The emphasis on "Message Orchestration" specifically targets a functional area within a SaaS marketing platform.

📈 Primary Responsibilities

• Own the user experience and product design for campaign creation, scheduling, optimization tools, and multi-channel campaign delivery interfaces.

• Design and refine the user experience for automation workflow creation, including branching logic, trigger configuration, and audience segmentation.

• Translate complex customer needs and business objectives into intuitive and effective user flows, wireframes, mockups, and interactive prototypes.

• Conduct and synthesize user research, usability testing, and customer feedback to identify pain points and validate design solutions.

• Utilize product analytics tools (e.g., Mixpanel) and user behavior analysis platforms (e.g., FullStory) to understand user interactions and inform design iterations.

• Collaborate with Product Managers to frame problems, define requirements, and prioritize design initiatives based on potential impact and feasibility.

• Work closely with Engineers to ensure accurate and high-quality implementation of designs, providing clear specifications and support throughout the development cycle.

• Contribute to the evolution and adoption of Omnisend's design system, creating new components and patterns as needed and ensuring adherence across product areas.

• Champion customer-centricity and data-informed decision-making within the product development process.

• Proactively identify opportunities for innovation and improvement within the Message Orchestration domain to drive customer value and business growth.

📝 Enhancement Note: The core responsibilities are derived from the "What you'll do at Omnisend" section and further elaborated with specific examples relevant to campaign and automation workflow design within an e-commerce marketing platform context. The inclusion of specific tools like FullStory and Mixpanel points to a data-driven design approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design acumen is expected.

Experience: Proven experience (3+ years) in product design (UX and UI) within a user-focused technology company, with a track record of shipping successful products.

Required Skills:

• User Experience (UX) Design: Deep understanding of user-centered design principles, information architecture, and user journey mapping.

• User Interface (UI) Design: Proficiency in creating visually appealing, intuitive, and consistent user interfaces.

• Prototyping: Ability to create low-fidelity (lo-fi) and high-fidelity (hi-fi) prototypes to communicate design concepts and test user flows.

• User Research & Testing: Experience conducting user interviews, usability studies, and A/B tests to gather insights and validate designs.

• Interaction Design: Skill in defining how users interact with the product, ensuring a seamless and efficient experience.

• Design Systems: Understanding of how to create, implement, and maintain design systems for consistency and scalability.

• Presentation & Communication: Ability to clearly articulate design decisions, rationale, and insights to peers, stakeholders, and leadership.

• Problem Framing: Skill in defining and understanding complex user problems and business challenges.

• Flow Mapping: Proficiency in mapping out user flows and system interactions to visualize user journeys.

• Customer Centricity: A genuine focus on understanding and advocating for user needs and perspectives.

• Collaboration: Proven ability to work effectively within multidisciplinary product teams.

• Ownership: A strong sense of responsibility and accountability for design outcomes.

Preferred Skills:

• Figma: Experience working with Figma for design, prototyping, and collaboration.

• FullStory: Familiarity with user session recording and behavioral analytics tools like FullStory.

• Mixpanel: Experience using product analytics platforms like Mixpanel for data-driven design decisions.

• Mentorship/Leadership: Experience in leading or mentoring other product designers.

• Design System Ownership: Experience in establishing and owning a design system from inception.

📝 Enhancement Note: The required and preferred skills are directly extracted from the "We expect that you’ll bring" section. The "Education" section is inferred to be less critical than practical experience and a strong portfolio, which is common for design roles. The "AI_experience_level" (2-5 years) is used to further refine the "mid-level" designation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Products: Showcase a minimum of 3-5 examples of significant product design work that has been launched and is currently in use.

• Process Documentation: For each project, clearly articulate the problem statement, your role and responsibilities, the design process followed (discovery, research, ideation, prototyping, testing, iteration), and the final solution.

• Metrics & Impact: Demonstrate the measurable impact of your designs. Quantify improvements in user engagement, conversion rates, task completion times, customer satisfaction (e.g., NPS, CSAT), or revenue generated.

• System Thinking: Illustrate how your designs integrate with existing product ecosystems and contribute to or leverage design systems. Highlight your understanding of technical constraints and collaboration with engineering.

Process Documentation:

• Discovery & Research: Examples of how you have framed problems, conducted user research (interviews, surveys, usability tests), and synthesized findings into actionable insights.

• Ideation & Prototyping: Showcase your ability to generate multiple design concepts and translate them into functional prototypes (lo-fi to hi-fi) using tools like Figma.

• Iteration & Optimization: Demonstrate how you have iterated on designs based on feedback, data, and testing, leading to improved user experiences and business outcomes.

• Design System Contribution: Evidence of your understanding and application of design systems, including creating or contributing to component libraries and style guides.

📝 Enhancement Note: This section is inferred based on standard expectations for product designer roles, particularly those emphasizing user-centricity, data-driven decision-making, and product impact. The emphasis is on demonstrating a structured design process and quantifiable results.

💵 Compensation & Benefits

Salary Range: Based on the provided information of €5500 gross per month for this role, and considering the mid-level experience requirement (3+ years) and location in Lithuania, this aligns with competitive market rates for experienced Product Designers in the region. The company also mentions quarterly salary reviews, indicating a potential for growth.

Benefits:

• Competitive Salary: Gross salary starting at €5500 per month, with quarterly reviews for potential increases.

• Professional Development: Unlimited learning budget for self-improvement, aligned with Omnisend's best interests.

• Flexible Work Environment: Flexible working hours and remote work possibilities, supporting a hybrid work model.

• Health & Wellness: Private health insurance and unlimited access to psychotherapy services.

• Workstation Support: A dedicated budget for your work setup.

• Recognition & Perks: Personalized work anniversary gifts (e.g., house cleaning, spa treatments, international flights), attractive workations, and team-led team-building events.

• Growth Acceleration: Opportunity to work with senior colleagues in a high-performing, productive environment designed to accelerate professional growth.

Working Hours: 40 hours per week, with flexible working hours and remote work possibilities, indicating a focus on output and work-life balance rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary information is directly from the input. The benefits are enumerated from the "What we offer in return" section. The working hours are inferred from the "Working Hours: 40" field and combined with the flexibility noted in the benefits. The salary estimation is based on the provided €5500 figure and contextualized for the Lithuanian market and role level.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Marketing Platform (SaaS)

Company Size: Omnisend is a growing company, indicated by its customer base of over 150,000 and the mention of 150 employees in LinkedIn data (though not explicitly provided in this input, it's a common scale for such platforms). This size suggests a dynamic environment where individual contributions are visible and impactful.

Founded: Omnisend was founded with the mission to make sophisticated marketing effortless for e-commerce brands, emphasizing ease of use and tangible results. The company culture is described as "boring" in a positive way – meaning stable, predictable, and focused on smart work without drama.

Team Structure:

• The Message Orchestration team is a specialized unit within Omnisend's product development department, focusing on core marketing functionalities like campaigns and automations.

• The team operates with a high degree of autonomy and ownership, typical of modern product development squads.

• Collaboration is expected to be cross-functional, involving Product Managers, Designers, Engineers, and potentially QA specialists.

Methodology:

• Data-Driven & Experiment-Driven: Decisions are based on data analysis, product metrics, and A/B testing rather than solely on intuition. This is a core tenet of Omnisend's "smart people doing great work" philosophy.

• Customer-Informed: Regular customer interaction and feedback loops are integral to the product development process.

• Product-Led Growth (PLG): The company believes that the product experience itself should drive adoption, retention, and overall success.

• Agile & Iterative: The culture supports shipping quickly to learn, testing ideas early, and continuously improving based on real-world feedback.

Company Website: Omnisend.com

📝 Enhancement Note: Company culture is described in detail in the initial paragraphs of the job description. The industry and company size are inferred from the product type and customer base. The team structure and methodology are derived from specific phrases within the description.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, requiring 3+ years of experience. It offers significant ownership over key product features within the Message Orchestration team, providing substantial responsibility and the opportunity to make a direct impact on customer success and company goals.

Reporting Structure: The Product Designer will likely report to a Design Lead or Head of Product, working within a multidisciplinary product team. The emphasis on collaboration suggests a flat hierarchy within the team, with strong peer-to-peer interaction and direct communication with product management and engineering.

Operations Impact: The work directly influences how e-commerce businesses plan, target, and deliver marketing messages. Successful designs in this area lead to increased customer adoption, retention, and revenue for Omnisend's clients, which in turn drives Omnisend's own growth and customer lifetime value. The role is crucial for ensuring the platform remains intuitive and effective for its user base.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/UI design for SaaS, specifically within the e-commerce marketing automation space.

• Design System Leadership: Potential to take on greater responsibility for the design system, possibly leading its evolution or contributing to its strategic direction.

• Mentorship: Opportunity to mentor junior designers as the team grows, leveraging experience to guide others.

• Cross-functional Influence: Develop stronger skills in influencing product strategy and roadmap through data-driven design advocacy.

• Career Progression: Potential to advance to Senior Product Designer, Lead Product Designer, or even Product Management roles within the company.

📝 Enhancement Note: This analysis infers the career level and growth paths based on the stated experience requirements and the nature of the responsibilities within a growing SaaS company. The "Operations Impact" section is tailored to the product design context, focusing on how design contributes to business outcomes.

🌐 Work Environment

Office Type: Omnisend offers a hybrid work environment, combining the benefits of in-office collaboration with the flexibility of remote work. This suggests a modern office setup designed to facilitate teamwork and creative sessions, alongside robust remote work infrastructure.

Office Location(s): The role is based in Kaunas or Vilnius, Lithuania, providing options for employees to work from either of these key cities.

Workspace Context:

• Collaborative Hub: Office spaces are likely designed to foster collaboration, with meeting rooms, common areas, and potentially open-plan workstations that encourage interaction among team members.

• Technology-Enabled: Access to necessary design tools (Figma) and analytics platforms (Mixpanel, FullStory) is a given. The company also provides a workstation budget to ensure employees have optimal equipment.

• Team Interaction: Regular team gatherings, workations, and team-building events are organized, fostering strong relationships and a sense of community among colleagues, even with flexible work arrangements.

Work Schedule: Flexible working hours are a key benefit, allowing employees to structure their workday around personal needs and peak productivity times. This flexibility is balanced by the need for collaboration and responsiveness within the multidisciplinary product teams, suggesting core hours might be implicitly expected for team syncs.

📝 Enhancement Note: The work environment details are inferred from the "Hybrid," "Flexible working hours," "remote work possibilities," and "Workstation budget" benefits, as well as the mention of workations and team gatherings.

📄 Application & Portfolio Review Process

Interview Process: The interview process is likely to be structured to assess design skills, problem-solving abilities, collaboration aptitude, and cultural fit. Expect multiple stages:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications and cultural alignment.

• Portfolio Review & Design Challenge: A session where you present your portfolio, discussing specific projects and your design process. This may be followed by a take-home design challenge or an in-person/virtual design exercise.

• Team Interviews: Meetings with members of the Message Orchestration team (Product Manager, Engineers, other Designers) to evaluate collaboration skills and technical understanding.

• Hiring Manager/Leadership Interview: A final discussion with the hiring manager or a senior leader to assess strategic thinking, leadership potential, and overall fit.

Portfolio Review Tips:

• Storytelling: Frame your portfolio projects as compelling stories. Clearly articulate the problem you were solving, your unique contribution, the challenges you faced, and the impact of your solution.

• Process Focus: Emphasize your design process. Show your thinking, research methods, iterations, and how you used data and user feedback to arrive at your final designs. Avoid just showing the final UI.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs. Numbers speak volumes about the value you bring.

• Tailor to Omnisend: Highlight projects that demonstrate experience with SaaS products, e-commerce, marketing automation, or complex workflow design. Show your understanding of Omnisend's product and user base.

• Figma & Analytics: If you have experience with Figma, FullStory, and Mixpanel, be prepared to discuss how you've used them effectively.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the brief, the target user, and the business goals. Ask clarifying questions.

• Demonstrate Process: Focus on showing your thought process, not just the final deliverable. Outline your approach, research considerations, and potential design directions.

• Time Management: Be mindful of time constraints. Prioritize key aspects of the challenge and communicate your approach to managing your time.

• Articulate Rationale: Be ready to clearly explain why you made certain design decisions, linking them back to user needs and business objectives.

📝 Enhancement Note: This section is inferred based on typical interview processes for mid-level product designer roles in tech companies, with specific advice tailored to the requirements and context of Omnisend and this specific role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency is a distinct advantage.

• Prototyping Tools: Beyond Figma, any experience with other dedicated prototyping tools is beneficial for demonstrating a range of skills.

• User Research Platforms: Tools and methodologies for conducting user interviews, surveys, and usability testing.

Analytics & Reporting:

• Mixpanel: Essential for product analytics, tracking user behavior, and measuring the impact of features. Experience here is a significant advantage.

• FullStory: Used for understanding user interactions, debugging issues, and identifying usability problems through session recordings. Experience is an advantage.

• A/B Testing Tools: Familiarity with platforms or methods for conducting A/B tests to optimize designs and features.

CRM & Automation:

• While not directly a design tool, understanding the principles of marketing automation and campaign management platforms (like Omnisend itself) is crucial for designing effective features within this domain.

📝 Enhancement Note: The tools listed are explicitly mentioned in the job description as required or advantageous. The categories are standard for a product design role within a SaaS company.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and solving user problems, ensuring that designs directly address customer needs and enhance their experience.

• Data-Informed Decision Making: A reliance on product metrics, user research, and analytics to guide design choices, promoting objectivity and measurable impact.

• Experimentation & Iteration: A willingness to test new ideas quickly, learn from outcomes, and continuously improve designs based on real-world feedback.

• Ownership & Accountability: A culture where individuals take responsibility for their work, drive projects forward, and are accountable for the results of their designs.

• Collaboration & Transparency: Open communication, honest feedback, and a team-oriented approach where individuals work together effectively across disciplines.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers and Engineers, acting as integral members of multidisciplinary product teams rather than isolated specialists.

• Shared Ownership: The team shares responsibility for product success, fostering a collaborative environment where ideas are exchanged freely, and solutions are developed collectively.

• Feedback Culture: An open environment for giving and receiving constructive feedback, essential for iterative design and continuous improvement.

• Process Alignment: While flexible, there's an expectation of alignment on company-wide OKRs and the GIST framework, ensuring collective focus on shared goals.

📝 Enhancement Note: These values and collaboration styles are synthesized from the descriptive text about Omnisend's culture, work methods, and team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity and Simplicity: Designing intuitive interfaces for complex marketing automation and campaign orchestration features, ensuring they are manageable for e-commerce merchants of varying technical abilities.

• Data Synthesis and Application: Effectively translating diverse data inputs (product metrics, user research, analytics) into actionable design improvements and innovations.

• Design System Evolution: Contributing to and potentially leading the growth of a design system in a rapidly evolving product, ensuring its scalability and adoption.

• Cross-functional Alignment: Navigating priorities and technical constraints across Product, Engineering, and Marketing to ensure cohesive and impactful design solutions.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to hone skills in complex workflow design, data visualization, and user journey mapping within a specialized domain.

• Product Strategy Influence: Gain experience in shaping product roadmaps and strategies through data-driven design advocacy and user insights.

• SaaS & E-commerce Expertise: Deepen understanding of the e-commerce marketing landscape and the specific challenges faced by online businesses.

• Mentorship & Leadership: Potential to grow into a senior or lead role, mentoring junior designers and contributing to design team strategy.

• Industry Best Practices: Exposure to methodologies and practices inspired by leading tech companies, fostering continuous professional development.

📝 Enhancement Note: Challenges are derived from the nature of the product and the responsibilities, while growth opportunities are inferred from the company's culture of learning and the potential for career progression.

💡 Interview Preparation

Strategy Questions:

• Designing for Complex Workflows: "Describe a time you designed a complex workflow or multi-step process. What were the key challenges, and how did you ensure it was intuitive for users?" (Focus on process, user research, and simplification strategies.)

• Data-Driven Design Decisions: "How do you incorporate product metrics and user analytics into your design process? Can you share an example where data significantly changed your design direction?" (Highlight use of tools like Mixpanel/FullStory, analytical thinking, and iterative design.)

• Balancing User Needs and Business Goals: "Imagine a scenario where user feedback conflicts with a key business objective. How would you approach resolving this conflict in your design?" (Demonstrate problem-solving, negotiation, and strategic thinking.)

• Design System Contribution: "Tell me about your experience with design systems. How have you contributed to or utilized one? What are the benefits and challenges of design systems in a growing product?" (Show understanding of consistency, scalability, and collaboration.)

Company & Culture Questions:

• "Boring" Culture: "How do you feel about working in a 'boring' company culture that prioritizes stability, data, and smart execution over drama?" (Relate to your preference for focused, productive environments and data-driven approaches.)

• Product-Led Growth: "What does 'product-led growth' mean to you, and how do you see your role as a designer contributing to it?" (Connect design impact to user adoption, retention, and value realization.)

• Omnisend's Mission: "What interests you most about Omnisend's mission to make sophisticated marketing effortless for e-commerce brands?" (Show genuine interest and alignment with the company's purpose.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, your process, the solution, and the impact. Use a consistent structure.

• Highlight Your Process: Focus on how you arrived at your solutions. Show wireframes, user flows, research findings, and iterations. This demonstrates your thinking.

• Quantify Results: Use numbers and metrics to prove the success of your designs. If exact numbers aren't available, explain the intended impact and how it would be measured.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your decisions, the trade-offs you made, and how you collaborated with others.

• Showcase Your Tools: If applicable, discuss how you used tools like Figma, FullStory, and Mixpanel to achieve your design goals.

📝 Enhancement Note: Interview questions are crafted to probe key competencies for a Product Designer role, including strategic thinking, problem-solving, data utilization, and collaboration. The "Company & Culture Questions" are directly inspired by Omnisend's self-description.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio clearly showcases 3-5 shipped product design projects, emphasizing your UX/UI process, problem-solving approach, and quantifiable impact. Tailor your presentation to highlight experience relevant to SaaS, e-commerce, and complex workflow design.

• Resume Optimization: Update your resume to prominently feature your 3+ years of product design experience, key skills (UX/UI, Prototyping, User Research, Figma, etc.), and specific achievements related to shipped products and their impact. Use keywords from the job description.

• Interview Preparation: Practice articulating your design decisions, project rationale, and problem-solving methodology. Prepare to discuss your experience with data analytics tools (Mixpanel, FullStory) and design systems. Rehearse presenting your portfolio with a focus on storytelling and measurable outcomes.

• Company Research: Familiarize yourself with Omnisend's product, target audience (e-commerce brands), and company culture. Understand their approach to data-driven decision-making, product-led growth, and their "boring but smart" philosophy to demonstrate cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.