Product Designer L2/Senior Product Designer - Trip Marketing (Bangkok - Based, Relocation Provided)

📍 Job Overview

Job Title: Product Designer L2/Senior Product Designer - Trip Marketing

Company: Agoda

Location: Bangkok, Thailand

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: July 31, 2026

Experience Level: Mid-Senior Level (6+ years)

Remote Status: Hybrid (with relocation provided)

🚀 Role Summary

• Lead the design strategy and execution for cross-sell and recommendation features across all Agoda user touchpoints, focusing on creating human-centric and seamless travel experiences.

• Drive complex design initiatives from discovery through delivery, collaborating closely with product managers, engineers, and user researchers within an agile framework.

• Translate user needs, business goals, and data insights into intuitive, scalable, and visually compelling user interfaces and interactions for web and mobile platforms.

• Champion design consistency and cohesion across Agoda's growing family of products and features, influencing product vision and roadmap.

• Act as a strategic leader within the design team, contributing to a culture of innovation, continuous learning, and data-driven decision-making.

📝 Enhancement Note: The "Trip Marketing" focus indicates a specialization in enhancing the customer's booking journey beyond the initial accommodation or flight, aiming to increase value through cross-selling and personalized recommendations. This role requires a strong understanding of user behavior within the travel booking funnel and the ability to design for conversion and customer satisfaction. The "L2/Senior" designation suggests a need for leadership in design thinking and execution, with a strong emphasis on strategic contribution.

📈 Primary Responsibilities

• Spearhead the design process for cross-sell and recommendation features, from initial concept and user research to final delivery and iteration.

• Conduct and synthesize user research, including interviews, usability testing, and data analysis, to inform design decisions and validate hypotheses.

• Develop wireframes, prototypes, user flows, and high-fidelity visual designs that effectively communicate complex interactions and user journeys.

• Collaborate with product managers to define product requirements, shape the product vision, and contribute to the strategic roadmap.

• Partner with engineering teams to ensure accurate and high-quality implementation of designs, acting as a key point of contact during development sprints.

• Participate actively in design critiques, workshops, and cross-functional team meetings to foster collaboration and gather constructive feedback.

• Champion and contribute to the evolution of Agoda's design system, ensuring consistency and scalability across the platform.

• Articulate design rationale clearly and persuasively to stakeholders at all levels, building consensus and trust.

• Identify opportunities for UX improvements and innovation within the trip marketing domain, balancing user needs with business objectives.

• Mentor junior designers and contribute to the overall growth and development of the design team.

📝 Enhancement Note: The responsibility to "Think and write about your process and detailing your decisions" highlights the importance of design documentation and knowledge sharing within Agoda's design function, crucial for maintaining consistency and facilitating onboarding.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field; or equivalent practical experience.

Experience: 6+ years of full-time experience as a Product Designer, UX Designer, or UI Designer for digital products, with a strong preference for in-house experience.

Required Skills:

• Deep expertise in UI design principles, patterns, and best practices, with a proven ability to create visually stunning and intuitive interfaces.

• Proficiency in user research methodologies, including qualitative (user interviews, usability testing) and quantitative analysis, to derive actionable insights.

• Strong command of design thinking, user-centered design principles, and the ability to translate complex problems into elegant solutions.

• Experience in crafting sophisticated user flows and customer journeys across web and mobile platforms.

• Demonstrated ability to think and design at a system level, contributing to or utilizing design systems effectively.

• Proficient with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Proven experience managing multiple design projects simultaneously within an agile development environment.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and influence stakeholders.

• A strong portfolio showcasing a range of beautiful, user-centered web and mobile product designs, detailing your design thinking and process. Preferred Skills:

• Experience in the travel or e-commerce industry, with an understanding of booking funnels and recommendation engines.

• Familiarity with A/B testing and data analysis to inform design optimizations.

• Experience leading discovery and ideation workshops.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience with accessibility standards and best practices.

📝 Enhancement Note: The requirement for 6+ years of experience, coupled with the "L2/Senior" title, indicates that candidates are expected to operate with a high degree of autonomy, drive strategic design initiatives, and potentially mentor others. The emphasis on "craft" and "sweating the details" suggests a high bar for visual and interaction design quality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies that clearly articulate the problem, your role, the design process, key decisions, and the measurable impact of your solutions.

• Demonstrations of end-to-end product design, from initial discovery and user research to final UI implementation and iteration.

• Examples showcasing your ability to design complex user flows, intuitive interfaces, and delightful interactions for both web and mobile applications.

• Evidence of your strategic thinking, including how you balanced user needs, business goals, and technical constraints.

• Visuals of high-fidelity mockups, interactive prototypes, and any relevant user research findings. Process Documentation:

• Case studies should detail your approach to user research, including methods used, participant recruitment, and synthesis of findings.

• Clearly outline your ideation process, including brainstorming techniques, wireframing, and prototyping stages.

• Document your collaboration with product managers and engineers, highlighting how you integrated feedback and ensured design fidelity during development.

• Showcase your understanding of design systems and how you leveraged or contributed to them for consistency and scalability.

• Include metrics or qualitative feedback that demonstrate the success and impact of your design solutions on user behavior and business objectives.

📝 Enhancement Note: The emphasis on "detailing your decisions" and showcasing "design thinking, process, and solutions" in the portfolio is critical. Candidates should prepare to walk through their case studies, explaining the 'why' behind their design choices, rather than just presenting the final output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Bangkok, Thailand, with 6+ years of experience and specialized skills in UX/UI and travel tech, the estimated annual salary range is approximately ฿1,500,000 - ฿2,500,000 (Thai Baht).

Benefits:

• Comprehensive health insurance coverage.

• Relocation assistance and support for international candidates.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Access to a global network of travel deals and discounts.

• Paid time off and holidays.

• Contribution to a dynamic and innovative work environment.

• Potential for performance-based bonuses.

• Visa sponsorship for eligible candidates.

Working Hours: Standard full-time work week, likely around 40 hours, with flexibility expected to meet project deadlines and agile sprint cycles. The role is designated as Hybrid, indicating a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior-level product design roles in major Southeast Asian tech hubs like Bangkok, considering the provided experience level and the competitive nature of the tech industry. Actual compensation will be determined by Agoda based on the candidate's specific qualifications, experience, and the outcome of the interview process. The inclusion of relocation and visa sponsorship is a significant benefit for international candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) / Technology / E-commerce. Agoda operates within the highly competitive global travel market, leveraging technology and data to connect travelers with accommodations, flights, and experiences worldwide.

Company Size: Agoda is part of Booking Holdings and employs over 7,000 people globally, with a significant presence in its Bangkok headquarters. This size offers the stability and resources of a large corporation while maintaining a dynamic, fast-paced operational environment.

Founded: Agoda was founded in 2005. Its history reflects a journey from a startup to a major player in the online travel industry, emphasizing innovation, data-driven decision-making, and a strong focus on customer experience.

Team Structure:

• The Design team is described as diverse, comprising product designers and researchers, working from the Bangkok home office.

• Designers partner closely with Product Managers and Engineers within agile scrum teams.

• There's a clear emphasis on collaboration, with opportunities to step into managerial roles or focus on craft development, suggesting a flexible career progression path.

• The team is "small enough to be scrappy and hands on, yet big enough to influence change and product strategy," indicating a balance between agility and impact. Methodology:

• Data and technology are central to Agoda's culture, driving curiosity and innovation.

• The design process involves understanding user problems, designing workflows, interactions, and visual interfaces.

• A strong emphasis is placed on user research (quantitative and qualitative) and using insights to inform design decisions.

• Agile development methodology is employed, requiring designers to work closely with scrum teams and adapt to iterative processes.

• The company values a data-driven approach, encouraging designers to use metrics to measure impact.

Company Website: https://www.agoda.com/

📝 Enhancement Note: The company culture emphasizes a blend of entrepreneurial spirit and structured processes, typical of a successful tech company that has scaled significantly. The focus on data and technology aligns well with the operations and product development ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level (L2/Senior Product Designer). It signifies a significant level of autonomy, responsibility for end-to-end design initiatives, and the expectation to contribute strategically to product direction. Designers at this level are expected to mentor others, lead complex projects, and influence cross-functional teams.

Reporting Structure: While not explicitly detailed, designers typically report to a Design Lead, Head of Design, or a Product Design Manager. They work closely within agile scrum teams, collaborating daily with Product Managers and Software Engineers.

Operations Impact: The Product Designer's impact is directly tied to improving user experience, driving engagement, and increasing conversion rates for Agoda's travel products, particularly in the "Trip Marketing" domain (cross-selling and recommendations). This role directly influences customer satisfaction, repeat bookings, and overall revenue growth by making the booking process more personalized, efficient, and appealing.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like recommendation systems, personalization, conversational UI, or advanced interaction design within the travel context.

• Leadership Track: Transition into a Design Lead or Managerial role, focusing on team leadership, mentorship, and strategic design direction for larger product areas.

• Cross-functional Exposure: Gain broader experience by working on different product lines within Agoda or by taking on more strategic product roadmap responsibilities.

• Industry Influence: Contribute to the broader design community through internal knowledge sharing, external presentations, or participation in industry events.

• Process Improvement: Lead initiatives to enhance design processes, tools, and methodologies within the team and across Agoda.

📝 Enhancement Note: The explicit mention of "Focus on your craft to improve or expand your skill set, or step into a managerial role" directly addresses the dual growth paths available within Agoda's design team, catering to both individual contributors and aspiring leaders.

🌐 Work Environment

Office Type: Agoda operates a hybrid work model. While specific details about office days aren't provided, this arrangement typically involves a mix of in-office collaboration and remote work. The Bangkok headquarters likely offers a modern, collaborative workspace designed to foster innovation.

Office Location(s): The primary location for this role is Bangkok, Thailand. Agoda has a significant presence in Bangkok, serving as its home office. The company also has numerous offices globally, as indicated by the extensive list of city hashtags.

Workspace Context:

• Collaborative Environment: The hybrid model and team structure promote collaboration, with regular opportunities for design critiques, workshops, and squad meetings.

• Tools and Technology: Designers are expected to be proficient with industry-standard design tools (Figma, Sketch, Adobe Suite, etc.) and likely have access to robust collaboration platforms.

• Team Interaction: The role emphasizes close interaction with Product Managers, Engineers, and User Researchers, fostering a cross-functional and integrated working dynamic.

Work Schedule: The standard work week is likely around 40 hours, but the agile nature of product development means flexibility may be required to meet project deadlines and sprint goals. The hybrid setup allows for some autonomy in managing one's schedule.

📝 Enhancement Note: The mention of "scrappy and hands on" suggests a culture that values agility and direct involvement, which can be both exciting and demanding. This environment is well-suited for designers who thrive in dynamic settings and enjoy being deeply involved in the product lifecycle.

📄 Application & Portfolio Review Process

Interview Process: Agoda provides specific "Hiring Process Guidelines" accessible via a link, which is a valuable resource for candidates. Generally, a typical process for a Senior Product Designer role might include:

• Initial Screening: A recruiter or hiring manager reviews applications and portfolios.

• Portfolio Review & Design Challenge: Candidates present their portfolio, discussing their process and impact. They may also be given a take-home design challenge or a live design exercise.

• Interviews with Cross-functional Teams: Interviews with Product Managers, Engineers, and fellow Designers to assess collaboration, technical understanding, and design thinking.

• Behavioral and Cultural Fit Interviews: Discussions focused on soft skills, problem-solving approaches, and alignment with Agoda's values.

• Final Interview: Potentially with a senior leader or Head of Design.

Portfolio Review Tips:

• Storytelling: Structure your case studies as narratives. Clearly define the problem, your unique contribution, the challenges faced, the solutions developed, and the measurable outcomes.

• Process Over Polish: While visual quality is important, emphasize your thought process, research methods, decision-making rationale, and how you iterated based on feedback.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion, reduced bounce rate, improved task completion time).

• Tailor to the Role: Highlight projects most relevant to e-commerce, travel, cross-selling, or recommendation systems. Showcase your ability to design for both web and mobile.

• Be Prepared to Discuss: Expect to be asked detailed questions about your choices, alternatives considered, and how you handled trade-offs.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Agoda's platform, its competitors, and common user pain points in online travel booking.

• Focus on Strategy: For any design challenge, prioritize defining the problem space, identifying target users, and outlining your strategic approach before jumping into solutions.

• Communicate Your Process: Clearly articulate your assumptions, research methods (even if hypothetical), and design decisions during the challenge.

• Consider Business Goals: Remember that Agoda is a business. Demonstrate an understanding of how design choices impact business objectives like revenue, customer acquisition, and retention.

📝 Enhancement Note: The explicit mention of a "Hiring Process Guidelines" link suggests Agoda takes candidate preparation seriously. Candidates should prioritize reviewing this linked material thoroughly. The emphasis on "process" and "detailing decisions" within the job description reinforces the need for a portfolio that showcases depth of thought.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision or similar prototyping tools.

• User Research: Tools for conducting remote interviews and usability testing (e.g., UserTesting.com, Lookback), survey platforms (e.g., Typeform, SurveyMonkey).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or internal tracking tools to understand user behavior and measure feature performance.

• Data Visualization: Tools like Tableau, Power BI, or internal dashboards for analyzing user data and presenting insights.

CRM & Automation:

• While less directly used by designers, familiarity with CRM concepts and how user data flows through systems like Salesforce or internal CRMs can be beneficial for understanding customer journeys.

• Understanding of A/B testing platforms (e.g., Optimizely, VWO) for validating design hypotheses.

📝 Enhancement Note: While the job description doesn't explicitly list tools, Figma is the de facto industry standard for collaborative UI/UX design, making it a safe assumption that proficiency in Figma (or similar vector-based design tools) is essential. Familiarity with A/B testing platforms is particularly relevant given the "Trip Marketing" focus and the company's data-driven culture.

👥 Team Culture & Values

Operations Values: Agoda's stated values for its designers include:

• Effective Articulation: Clearly communicating ideas and design solutions.

• Kindness and Candor: Providing feedback constructively and receiving it openly.

• Tolerance for Ambiguity & Healthy Curiosity: Embracing uncertainty and actively seeking to learn and understand.

• Translation of Insights: Skillfully converting quantitative and qualitative data into actionable design decisions.

• Contribution to Culture: Actively embodying and promoting motivation, optimism, quality, and integrity within the team.

Collaboration Style:

• Cross-functional Integration: Designers are integral members of scrum teams, working closely with Product Managers and Engineers.

• Process Review Culture: Regular design critiques and workshops foster a culture of continuous improvement and shared learning.

• Knowledge Sharing: Encouraging designers to "think and write about your process" promotes knowledge sharing and helps maintain design consistency across a growing product family.

• Data-Informed: Collaboration is heavily influenced by data insights, ensuring alignment on user needs and business objectives.

📝 Enhancement Note: The emphasis on "kindness and candor" in feedback suggests a mature and supportive team environment where constructive criticism is valued. The "tolerance for ambiguity" is a key trait for designers in fast-paced, evolving tech companies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse User Needs: Catering to a global user base with varying cultural expectations, technical savviness, and travel preferences.

• Navigating a Fast-Paced Environment: Adapting quickly to evolving market trends, business priorities, and technological advancements within the travel industry.

• Driving Adoption of New Features: Designing and launching cross-sell and recommendation features that users find valuable and seamlessly integrate into their booking journey.

• Maintaining Design Consistency: Ensuring a cohesive user experience across a broad portfolio of products and features as the company scales.

• Data Interpretation: Effectively translating complex user data and A/B test results into actionable design improvements.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and implement cutting-edge UX/UI patterns, personalization algorithms, and interaction design principles.

• Product Strategy Involvement: Deeper engagement in shaping product vision and roadmap, contributing to strategic business decisions.

• Mentorship Programs: Both receiving mentorship from senior designers and potentially mentoring junior team members.

• Industry Exposure: Attending relevant design conferences, workshops, and participating in industry-specific learning initiatives.

• Cross-Product Exposure: Gaining broader experience by contributing to different facets of Agoda's travel offerings.

📝 Enhancement Note: The "Trip Marketing" specialization presents a unique challenge in understanding customer intent and effectively presenting relevant offers without disrupting the primary booking flow, requiring a nuanced approach to user experience design.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a cross-sell feature for a user who has just booked a flight but hasn't yet booked accommodation?" (Focus on understanding user intent, timing, and value proposition.)

• "Describe a time you used quantitative and qualitative data to inform a significant design decision. What was the outcome?" (Demonstrate your research and analytical skills.)

• "How do you ensure design consistency across multiple products or features within a large organization?" (Highlight experience with design systems and collaboration.)

• "Imagine a scenario where Product, Engineering, and Design have conflicting priorities for a new feature. How would you facilitate a resolution?" (Assess your negotiation and stakeholder management skills.) Company & Culture Questions:

• "What interests you about Agoda and the online travel industry?" (Show genuine interest and research.)

• "How do you embody Agoda's values of motivation, optimism, quality, and integrity in your work?" (Connect your personal values to the company's.)

• "Describe your experience working within an agile development team. What is your role in sprint planning and retrospectives?" (Show adaptability and collaborative spirit.) Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of your career and design philosophy. For each case study, clearly state the project goal, your role, the problem, your process, key decisions, and the impact.

• Focus on Process: Emphasize how you arrived at your solutions, not just what the solutions are. Detail your research, ideation, prototyping, and testing phases.

• Quantify Impact: Use metrics and data whenever possible to illustrate the success of your designs. If exact numbers aren't available, discuss qualitative feedback and expected outcomes.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, trade-offs you made, and alternative solutions you considered.

• Showcase System Thinking: Highlight projects where you've demonstrated an understanding of designing at a system level, not just isolated features.

📝 Enhancement Note: Agoda's explicit mention of "Hiring Process Guidelines" implies that candidates should prepare for a structured interview process. The questions above are designed to probe the core competencies and behavioral traits emphasized in the job description.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on greenhouse.io, ensuring your resume and portfolio are up-to-date.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in user-centered design, UI/UX for web and mobile, complex user flows, and ideally, experience in e-commerce or travel. Focus on case studies that showcase your strategic thinking and problem-solving process.

• Resume Optimization: Ensure your resume clearly lists your 6+ years of relevant experience and highlights key skills such as UI design, user research, UX strategy, agile methodologies, and stakeholder management. Use keywords from the job description.

• Prepare for the "Hiring Process Guidelines": Thoroughly review the linked hiring process information on Agoda's careers site to understand their interview stages, expectations, and any specific preparation required.

• Research Agoda: Understand Agoda's business model, target audience, current products, and recent news. Familiarize yourself with their brand and user experience to articulate your interest and how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.