Product Designer L2/Senior -Enterprise Products (Bangkok-Based, Relocation Provided)

📍 Job Overview

Job Title: Product Designer L2/Senior - Enterprise Products

Company: Agoda

Location: Bangkok, Thailand

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-07-27

Experience Level: Senior (5-10 years)

Remote Status: Hybrid (Relocation Provided)

🚀 Role Summary

• Drive the design of complex enterprise business challenges for Agoda's B2B hotel partner management platform, ensuring alignment with both partner needs and overarching company objectives.

• Lead continuous discovery and experimentation initiatives in collaboration with product teams to shape and refine both short-term and long-term product strategies and roadmaps.

• Utilize a strong foundation in UX and Interaction Design principles to create intuitive workflows, engaging interactions, and visually compelling interfaces for internal business users and external property partners.

• Actively conduct user research and gather actionable insights to inform design decisions, championing partner-focused UX and driving continuous improvements across property partner-facing products.

📝 Enhancement Note: This role is positioned as a Senior Product Designer (L2) within Agoda's Enterprise Products domain. The responsibilities indicate a blend of hands-on design execution and strategic contribution, with an expectation to influence product direction and mentor junior designers. The emphasis on B2B and enterprise products suggests a need for strong analytical and problem-solving skills applied to complex business logic and user workflows.

📈 Primary Responsibilities

• Lead the design process for moderately complex enterprise business challenges, ensuring solutions effectively meet partner needs and align with strategic company goals.

• Actively engage in user research, data analysis, and insight gathering to evaluate design solutions and drive iterative improvements for property partner-facing products.

• Own key research insights and collaborate closely with Product Managers, Engineering, and other stakeholders to champion partner-focused user experience (UX).

• Partner with product teams to facilitate continuous discovery and experimentation, contributing to the shaping of both short-term tactical and long-term strategic product roadmaps.

• Extend influence beyond immediate product areas, contributing to broader design initiatives and cross-functional collaboration.

• Mentor and support other designers within the team, fostering a collaborative and growth-oriented environment.

• Develop comprehensive design documentation, including user flows, wireframes, prototypes, and high-fidelity mockups, to effectively communicate design intent and solutions.

• Present design rationale and solutions persuasively to stakeholders, articulating the connection between partner problems, business journeys, and optimal UX outcomes.

📝 Enhancement Note: The responsibilities highlight a proactive approach to product development, emphasizing ownership of research insights and a strategic role in shaping the product roadmap. The expectation to mentor junior designers indicates a leadership component to this senior role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience:

• 6+ years of full-time experience as a UX/Interaction Designer for digital or web-based products.

• In-house designer experience is highly preferred, demonstrating an understanding of product development cycles within an organization.

• Experience managing multiple stakeholders within an agile development process, ensuring alignment and timely delivery. Required Skills:

• Proficiency in creating wireframes, user flows, and interactive prototypes using industry-standard UX design tools (e.g., Figma, Sketch, Adobe XD).

• Strong portfolio demonstrating design thinking, process, and solutions for web-based products or mobile applications, particularly those with complex requirements.

• Excellent communication, presentation, and interpersonal skills in English, with the ability to articulate design decisions clearly and persuasively.

• Deep understanding of user-centered design principles and methodologies.

• Experience working effectively within agile development environments.

• Proven ability to manage multiple projects and stakeholders simultaneously. Preferred Skills:

• Experience with AI-related products, enterprise products, or B2B domains.

• Familiarity with design systems and their implementation.

• Experience conducting user research, usability testing, and synthesizing findings.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience in the travel or hospitality industry.

📝 Enhancement Note: The requirement for "in-house designer experience" suggests that Agoda values candidates who have navigated internal product development cycles and stakeholder dynamics. The strong emphasis on a portfolio for complex products indicates that candidates should be prepared to showcase detailed case studies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly articulates your design thinking process, from problem definition to final solution.

• Case studies demonstrating experience with complex requirements, preferably within enterprise or B2B contexts.

• Examples of user flows, wireframes, interactive prototypes, and high-fidelity visual designs.

• Evidence of how your design solutions have addressed specific user problems and business goals, with measurable outcomes where possible.

• Demonstrations of your ability to collaborate with product managers and engineers throughout the design and development lifecycle. Process Documentation:

• Showcase your ability to document design processes, including user research methodologies, design exploration, and iteration phases.

• Provide examples of how you have translated research insights into actionable design decisions and product improvements.

• Illustrate your approach to collaborating with cross-functional teams to ensure successful implementation of design solutions.

📝 Enhancement Note: The portfolio requirements emphasize not just the final output but the candidate's end-to-end design process, especially concerning complex B2B products and collaboration within agile teams. Demonstrating impact through case studies will be crucial.

💵 Compensation & Benefits

Salary Range:

Based on the Senior Product Designer L2 level, 6+ years of experience, and the Bangkok, Thailand location, a competitive salary range can be estimated. For a Senior Product Designer in Bangkok with this experience, the typical range could be approximately 1,500,000 - 2,500,000 THB per year (approximately $40,000 - $68,000 USD, depending on exchange rates). This estimate is based on market data for similar roles in major Southeast Asian tech hubs and considers the level of expertise required.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Relocation assistance provided for candidates moving to Bangkok.

• Competitive paid time off and public holiday allowance.

• Opportunities for professional development, training, and attending industry conferences.

• Performance-based bonuses and incentives.

• Access to Agoda's extensive travel perks and discounts.

• Dynamic and collaborative work environment with opportunities for growth.

• Potential for stock options or other long-term incentives. Working Hours:

Standard full-time working hours are typically 40 hours per week, with flexibility often available to accommodate project needs and personal well-being. Agoda operates on a hybrid work model, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior design roles in major Asian tech cities, adjusted for the cost of living in Bangkok. Relocation assistance is a significant benefit for international candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Travel Technology / Hospitality Services. Agoda operates within the highly competitive online travel agency (OTA) market, leveraging technology and data to connect travelers with accommodation, flights, and experiences globally. The Enterprise Products domain focuses on the B2B aspects of this ecosystem, supporting hotel partners.

Company Size: Agoda is part of Booking Holdings and employs over 7,000 people across various global offices, indicating a large, established, yet agile organizational structure. This size offers stability and resources while maintaining a culture that values innovation and speed.

Founded: Agoda was founded in 2005, signifying a mature company with a proven track record in the travel tech industry. This history suggests a stable operational foundation and a deep understanding of market dynamics.

Team Structure:

• The Design team is described as diverse, consisting of product designers and researchers working from the Bangkok home office.

• They operate in a product-driven environment, fostering close partnerships with product managers and engineers.

• There's an emphasis on both individual craft improvement and potential pathways into managerial roles, suggesting a flexible career progression structure.

• The team is characterized as "small enough to be scrappy and hands on, yet big enough to influence change and product strategy," indicating a balanced environment that encourages initiative and impact. Methodology:

• Data and technology are central to Agoda's culture, driving curiosity and innovation.

• The team partners closely with product managers and engineers to understand user problems and design solutions.

• Agile development processes are integral to how teams operate, enabling rapid iteration and response to market changes.

• Continuous discovery and experimentation are encouraged to shape product strategies.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Agoda's culture is heavily reliant on data and technology, which is a critical aspect for operations professionals. The company's growth from 2005 to its current scale indicates a successful, adaptable business model. The description of the design team as both "scrappy" and influential suggests an environment where initiative is rewarded.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Product Designer (Level 2), indicating a significant level of experience and autonomy. Designers at this level are expected to not only execute design tasks but also to contribute strategically, mentor others, and influence product direction beyond their immediate scope. They are seen as key contributors to the product's success and the team's growth.

Reporting Structure: The designer will work closely with Product Managers and Engineers, and likely report to a Design Lead or Manager. The emphasis on collaboration suggests a flat, team-oriented structure where influence is gained through expertise and communication rather than strict hierarchy.

Operations Impact: The Enterprise Products Designer's work directly impacts the efficiency and effectiveness of Agoda's hotel partners and internal business operations. By designing intuitive tools for managing property content, pricing, and promotions, the designer contributes to stronger partner relationships, increased bookings, and ultimately, revenue growth for Agoda. The role is crucial for streamlining B2B operations.

Growth Opportunities:

• Skill Specialization: Deepen expertise in enterprise product design, B2B UX, or emerging areas like AI-driven design tools.

• Leadership Development: Transition into a Design Lead or Managerial role, taking on greater responsibility for team guidance, project oversight, and strategic planning.

• Cross-Functional Mobility: Explore opportunities within Product Management or other GTM (Go-To-Market) operations roles, leveraging design expertise to drive business initiatives.

• International Experience: Gain valuable experience working in a diverse, global company with a significant presence in Asia.

📝 Enhancement Note: The growth opportunities highlight a clear path for career advancement within Agoda, particularly for those who excel in design leadership and strategic product thinking within the B2B space.

🌐 Work Environment

Office Type: Agoda operates with a hybrid work model. While relocation to Bangkok is provided, indicating an expectation for significant in-office presence, the model allows for flexibility. This suggests a blend of collaborative office days and days for focused individual work.

Office Location(s): The primary office for this role is in Bangkok, Thailand. This location offers a vibrant urban environment and serves as Agoda's home office, housing many key functions and teams.

Workspace Context:

• The Bangkok office is likely equipped with modern amenities to support a collaborative and productive work environment.

• Expect access to the latest design tools and technologies necessary for creating sophisticated enterprise products.

• Opportunities for spontaneous collaboration with product managers, engineers, and fellow designers are abundant, fostering a dynamic exchange of ideas.

• The hybrid model allows for adapting workspace use to the nature of the task, whether it's focused individual work or team ideation sessions.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with inherent flexibility to manage project timelines and personal needs within the hybrid framework. This allows operations professionals to balance deep work with collaborative meetings and stakeholder interactions.

📝 Enhancement Note: The hybrid model in Bangkok, coupled with relocation support, indicates Agoda's commitment to attracting talent globally while fostering a strong in-office culture for collaboration and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio to assess your qualifications and fit for the role.

• Hiring Manager/Team Interview: Expect a discussion with the hiring manager and potentially other senior designers or product managers. This stage often involves deep dives into your portfolio, discussing your design process, problem-solving approach, and experience with complex products.

• Design Challenge/Case Study Presentation: You may be asked to complete a design exercise or present a detailed case study from your portfolio. This assesses your practical design skills, strategic thinking, and ability to articulate your work.

• Cross-Functional Interview: An interview with engineers and product managers to evaluate your collaboration skills, understanding of technical constraints, and ability to work effectively in an agile team.

• Final Interview: A discussion with senior leadership or HR to assess cultural fit, long-term potential, and alignment with Agoda's values.

Portfolio Review Tips:

• Highlight Process: Clearly showcase your end-to-end design process, from initial research and problem definition to ideation, iteration, and final solution. Use visuals and concise text to guide the reviewer.

• Focus on Complexity: Emphasize case studies involving complex enterprise or B2B products, detailing the challenges faced and the strategic decisions made.

• Quantify Impact: Where possible, include metrics or outcomes that demonstrate the impact of your designs on user behavior, business goals, or operational efficiency.

• Storytelling: Frame your case studies as compelling narratives that highlight your problem-solving skills, design rationale, and collaborative approach.

• Tailor to Role: Ensure your portfolio prominently features work relevant to enterprise products, B2B domains, and complex user workflows.

Challenge Preparation:

• Understand Agoda's Business: Research Agoda's mission, its B2B products, and the challenges faced by hotel partners.

• Prepare a Case Study: Select a strong case study from your portfolio that best represents your capabilities for this role and be ready to present it in detail.

• Anticipate UX Questions: Be prepared to discuss your approach to user research, interaction design, information architecture, and visual design.

• Practice Stakeholder Communication: Think about how you would communicate design decisions and trade-offs to product managers and engineers.

📝 Enhancement Note: Agoda's hiring process, as indicated by their "Hiring Process Guidelines," likely involves multiple stages designed to assess not just design skills but also strategic thinking, collaboration, and cultural fit. A well-prepared portfolio presentation is key.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design: Figma (highly probable, industry standard), Sketch, Adobe XD.

• Prototyping: InVision, Figma's prototyping capabilities, Principle.

• Wireframing: Balsamiq, Miro, Whimsical.

• Collaboration & Ideation: Miro, Mural, Confluence, Jira.

Analytics & Reporting:

• While not explicitly a designer's tool, familiarity with analytics platforms like Google Analytics, Amplitude, or internal dashboards will be beneficial for understanding user behavior and product performance. CRM & Automation:

• Awareness of CRM systems (e.g., Salesforce) and workflow automation tools may be advantageous for understanding the broader enterprise ecosystem, though direct usage might not be required for this design role.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is almost certainly a requirement. Familiarity with collaboration tools like Miro and Jira is also highly probable given the agile development environment.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the needs of both end-users (travelers) and business partners (hotels).

• Data-Driven Decision Making: Utilizing data and analytics to inform design choices, measure impact, and drive product improvements.

• Innovation & Agility: Embracing new ideas, experimenting with solutions, and adapting quickly to market changes.

• Collaboration & Transparency: Working closely with cross-functional teams, sharing insights openly, and fostering a supportive team environment.

• Ownership & Accountability: Taking responsibility for design outcomes and driving projects to successful completion.

Collaboration Style:

• Cross-Functional Partnerships: Designers work closely with Product Managers, Engineers, Researchers, and other stakeholders to co-create solutions.

• Iterative Feedback: A culture of continuous feedback and iteration, with designers actively seeking and incorporating input from various teams.

• Knowledge Sharing: Encouraging the sharing of best practices, design learnings, and insights across the design team and wider organization.

• Pragmatic Approach: Balancing ideal design solutions with practical constraints, focusing on delivering value efficiently.

📝 Enhancement Note: Agoda's culture emphasizes data, collaboration, and agility, which are critical for operations professionals. The "scrappy yet influential" team dynamic suggests an environment where initiative and effective communication are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2B Complexity with UX Simplicity: Designing intuitive interfaces for complex enterprise features that cater to diverse hotel partner needs and internal business processes.

• Influencing Product Strategy: Moving beyond execution to actively contribute to and influence the strategic direction of enterprise products.

• Cross-Functional Alignment: Effectively managing diverse stakeholder expectations and ensuring alignment across product, engineering, and business teams.

• Adapting to Evolving Tech: Staying current with advancements in design tools, AI, and user behavior trends within the travel tech industry.

Learning & Development Opportunities:

• Specialized Design Training: Access to workshops, courses, and conferences focused on advanced UX/UI techniques, enterprise design, and AI in design.

• Mentorship Programs: Opportunities to be mentored by senior design leaders or to mentor junior designers, enhancing leadership and communication skills.

• Exposure to Global Markets: Gaining insights into diverse user needs and market dynamics across Agoda's global operations.

• Career Pathing: Clear pathways for advancement into senior individual contributor roles, design leadership, or related operational functions within the company.

📝 Enhancement Note: The primary challenges revolve around navigating the complexities of B2B enterprise products and driving strategic influence. Agoda offers robust opportunities for professional growth through specialized training and leadership development.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex enterprise product you designed. What were the key challenges, and how did your design address them?" (Focus on process, problem-solving, and impact.)

• "How do you approach balancing the needs of multiple stakeholders with different priorities?" (Highlight collaboration, negotiation, and communication strategies.)

• "Imagine we need to design a new feature for hotel partners to manage promotions. What would be your initial steps?" (Demonstrate your design thinking process, research approach, and user-centric methodology.) Company & Culture Questions:

• "What do you know about Agoda's B2B products and the challenges faced by hotel partners?" (Show research into Agoda's business and market.)

• "How do you see yourself contributing to a 'scrappy yet influential' design team?" (Align your working style with Agoda's culture, emphasizing initiative and impact.)

• "How do you ensure your designs are data-informed and contribute to business goals?" (Connect your design work to measurable outcomes and operational efficiency.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with the business problem and user needs, moving through your design process, and concluding with the final solution and its impact.

• Narrative: Tell a compelling story for each case study, highlighting your role, decisions, and learnings.

• Visuals: Use clear, high-quality visuals of wireframes, mockups, and prototypes to illustrate your work.

• Metrics: Be prepared to discuss any metrics or data that demonstrate the success of your designs.

• Q&A: Anticipate questions about your design rationale, alternative solutions considered, and how you handled design challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of the design process, strategic thinking, and the ability to collaborate effectively within a product-driven, agile environment. A strong portfolio presentation is paramount.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your experience with complex enterprise or B2B products, highlighting your design thinking, process, and problem-solving skills. Tailor the selection to showcase relevant work for this role.

• Optimize Your Resume: Highlight your 6+ years of experience in UX/Interaction Design, specific achievements in stakeholder management, agile environments, and any experience with enterprise or AI-related products. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your chosen portfolio case studies, clearly articulating the problem, your process, design decisions, and the impact of your solutions. Be ready to discuss your experience with collaboration and user research.

• Research Agoda: Familiarize yourself with Agoda's mission, its B2B offerings (Enterprise Products), and its company culture. Understand their position in the travel tech market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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