Product Designer II

📍 Job Overview

Job Title: Product Designer II

Company: Optimizely

Location: Hanoi, Vietnam

Job Type: Full-Time

Category: Product Design / Developer Experience

Date Posted: April 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and deliver user-centered product experiences for the Optimizely Connect Platform (OCP), with a specific focus on developer workflows for building AI-powered extensions.

• Shape AI-assisted developer tools and integration experiences, enabling developers to build, configure, test, publish, and manage connectors more efficiently.

• Collaborate closely with Product Management, Engineering, and UX Research across global teams to ensure seamless end-to-end design from discovery through to launch.

• Contribute to the evolution of design patterns and system components for platform and developer-facing interfaces, maintaining a high standard of visual craft and interaction design.

📝 Enhancement Note: This Product Designer II role is positioned within a critical area of Optimizely's growth, focusing on their "Connect Platform" and the developer ecosystem. The emphasis on "AI-powered extensions," "AI-assisted developer tools," and "integration experiences" suggests a strategic push into composable architecture and leveraging AI to enhance developer productivity. The role requires a blend of traditional product design skills with a deep understanding of developer needs and platform thinking.

📈 Primary Responsibilities

• Design intuitive user flows, interactive prototypes, and polished UI designs for core areas of the Optimizely Connect Platform (OCP), including developer onboarding, connector configuration, testing environments, and publishing workflows.

• Develop and iterate on AI-powered features within OCP, such as guided setup processes, intelligent configuration suggestions, workflow acceleration tools, and contextual developer assistance.

• Partner closely with Product Managers and Engineering leads to thoroughly understand technical requirements, platform constraints, and business objectives, translating these into clear, user-friendly design solutions.

• Articulate design rationale, present trade-offs, and communicate design intent effectively to cross-functional stakeholders, including engineering, product, marketing, and fellow designers.

• Actively participate in product discovery initiatives, including user interviews with developers, workflow mapping sessions, synthesis of research findings, and precise problem framing for new features.

• Support continuous product improvement through iterative validation, including conducting usability testing on prototypes and live features, gathering feedback, and incorporating insights into design iterations.

• Collaborate with other designers to contribute to, maintain, and evolve the design system, ensuring consistency and efficiency across platform and developer-facing experiences.

• Stay abreast of emerging trends and best practices in developer platforms, SaaS integration ecosystems, API design, automation tooling, and AI-driven product experiences.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on developer experience (DX) and platform design, which are critical for a composable architecture. The integration of AI into developer workflows is a forward-looking aspect of this role. The need to work with global teams across different time zones is a key consideration for collaboration and communication strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for roles at this level. Equivalent practical experience will also be highly valued.

Experience: 3 to 4 years of progressive design experience, specifically working on digital products, SaaS platforms, or complex software applications.

Required Skills:

• Demonstrated expertise in Interaction Design and Visual Design, with a portfolio showcasing the ability to solve complex user problems through intuitive and engaging interfaces.

• Proven experience designing logic-heavy, systems-oriented product experiences, particularly within a SaaS platform context.

• Proficiency in Figma for design, prototyping, and collaboration, with a strong understanding of creating and utilizing component libraries and design systems.

• Experience in conducting and synthesizing user research, including usability testing, workflow mapping, and problem framing to inform design decisions.

• Excellent cross-functional collaboration and communication skills, with a proven ability to present design work, explain complex ideas, and articulate design rationale to diverse audiences.

Preferred Skills:

• Familiarity with Developer Experience (DX) principles and design for technical audiences, including understanding of APIs, integration platforms, or automation workflows.

• Early experience or a keen interest in designing AI-powered product features, such as guided workflows, copilots, intelligent suggestions, or contextual assistance tools.

• Experience with designing or contributing to app ecosystems, connector marketplaces, or similar integration-focused platforms.

• Understanding of technical constraints and the ability to connect design decisions to user needs, technical feasibility, and business objectives.

📝 Enhancement Note: The experience requirement of 3-4 years aligns with a mid-level "II" designation. The emphasis on a portfolio demonstrating complex workflows and systems thinking is crucial for this role, as is Figma proficiency. The preferred skills clearly indicate the company's strategic direction towards developer tools, AI integration, and platform extensibility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-4 complex projects, with a strong emphasis on the discovery and design rationale phases.

• Detailed case studies that clearly articulate the user problem, the design process undertaken (including research, ideation, and iteration), and the final solution.

• Demonstrations of strong interaction design principles, illustrating how complex logic and systems were made user-friendly.

• Evidence of visual design craft, including UI mockups, style guides, or contributions to design systems.

Process Documentation:

• For each project, detail the workflow mapping and analysis conducted to understand existing user processes.

• Explain the methodologies used for prototyping and usability testing, including how feedback was incorporated into design iterations.

• Demonstrate how design systems and component libraries were leveraged or contributed to, ensuring consistency and scalability.

• Showcase how design decisions were aligned with user needs, technical constraints, and business goals, ideally with quantifiable outcomes or impact metrics.

📝 Enhancement Note: The portfolio requirements are central to this role, particularly given the focus on complex workflows and developer experiences. Candidates should be prepared to walk through their process, highlighting how they tackle technical challenges and translate them into user-friendly designs. Specificity regarding AI and developer tool experience in the portfolio will be a significant advantage.

💵 Compensation & Benefits

Salary Range: For a Product Designer II in Hanoi, Vietnam, with 3-4 years of experience in a specialized SaaS/developer tools environment, a competitive salary range would typically fall between VND 600,000,000 to 950,000,000 per year. This estimate considers the mid-level experience, specialized skill set (developer experience, AI integration interest), and the cost of living and tech market in Hanoi.

Benefits:

• Comprehensive health insurance package covering medical, dental, and vision care for employees and potentially dependents.

• Opportunities for professional development, including access to training, workshops, conferences, and online learning platforms to enhance design skills and stay current with industry trends.

• Generous paid time off, including vacation days, public holidays, and sick leave, to ensure work-life balance.

• Potential for performance-based bonuses or stock options, reflecting company success and individual contributions.

• Access to a global network of designers and product teams, fostering collaboration and knowledge sharing.

• Support for professional growth through mentorship programs and clear career progression paths within the design organization.

Working Hours: A standard full-time work schedule of approximately 40 hours per week is expected. However, given the global nature of the teams, some flexibility may be required to accommodate collaboration across different time zones (Vietnam, Europe, North America).

📝 Enhancement Note: The salary range is an estimate based on typical mid-level tech salaries in Vietnam for specialized roles and industry benchmarks for SaaS product design. Benefits are inferred from standard offerings at global tech companies. The mention of global collaboration implies a need for flexibility in working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically, Digital Experience Platform (DXP) and Marketing Technology (MarTech)). Optimizely operates in a dynamic, hyper-growth sector focused on enabling businesses to optimize their digital potential.

Company Size: Over 1500 employees globally. This size indicates a well-established but still agile organization with opportunities for impact and growth, while also having structured processes.

Founded: Optimizely was founded in 2010. This history suggests a company with proven stability and innovation, having navigated the evolving landscape of digital marketing and product development.

Team Structure:

• The design team is global, with members located in Vietnam, Europe, and North America, fostering a diverse and collaborative environment.

• Product Designers work within agile product teams, reporting to design leadership and collaborating closely with Product Managers and Engineering teams.

Methodology:

• Data-driven decision-making: Insights from customer data, analytics, and user research are leveraged to inform design strategies.

• Agile development: Iterative design and development cycles are employed to ensure rapid delivery and continuous improvement.

• User-centricity: A strong focus on understanding customer problems and designing solutions that meet their needs is embedded in the product development process.

• Platform thinking: Design for the Optimizely Connect Platform emphasizes scalability, extensibility, and consistency across integrated experiences.

Company Website: https://www.optimizely.com/

📝 Enhancement Note: Optimizely's culture is described as dynamic and evolving, emphasizing collaboration and valuing every voice. The global distribution of teams is a significant cultural aspect, requiring strong communication and adaptability. The company's leadership in MarTech and its focus on a composable solution like Optimizely One are key differentiators.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Product Designer II," typically representing a mid-level individual contributor. It signifies a move beyond foundational design tasks to owning significant product areas, contributing to strategic design decisions, and mentoring junior designers. The focus on the "Connect Platform" and "developer experiences" signifies specialization within the broader product design function.

Reporting Structure: The designer will likely report to a Design Manager or Lead who oversees a specific product area or the broader design team. They will work closely with Product Managers and Engineering Leads within their assigned product squad.

Operations Impact: Product designers at Optimizely are instrumental in shaping the user experience of their platform, directly impacting customer acquisition, retention, and satisfaction. For the Connect Platform, the designer's work will influence developer adoption, the ease of building integrations, and ultimately the extensibility and value of Optimizely's offerings. This role has a direct impact on how developers interact with and extend Optimizely's ecosystem, contributing to revenue growth through increased platform utility.

Growth Opportunities:

• Specialization: Deepen expertise in Developer Experience (DX), platform design, and AI-assisted design for technical users, becoming a subject matter expert in these areas.

• Leadership: Progress to a Senior Product Designer role, taking on more complex challenges, leading design initiatives, and potentially mentoring other designers.

• Cross-functional Influence: Develop stronger strategic partnerships with Product and Engineering, influencing product roadmaps and design strategy.

• Skill Enhancement: Gain exposure to cutting-edge AI technologies and their application in product design, as well as advanced platform architecture concepts.

📝 Enhancement Note: The "II" designation implies a step up from an entry-level role, requiring more autonomy and strategic contribution. The growth opportunities are tied to specialization in high-demand areas like DX and AI, and the potential for leadership within Optimizely's global design organization.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Hanoi, Vietnam. This suggests a traditional office environment designed for in-person collaboration and team interaction.

Office Location(s): Hanoi, Vietnam. Specific details about the office's amenities, accessibility, or proximity to public transport would typically be provided during the interview process.

Workspace Context:

• The workspace is likely to be modern and collaborative, designed to facilitate team meetings, brainstorming sessions, and focused individual work.

• Expect access to standard office technology, including reliable internet, workstations, and collaboration tools, to support both local and remote team interactions.

• Opportunities for spontaneous collaboration with local colleagues, as well as scheduled virtual interactions with global design and product teams.

Work Schedule: A standard 40-hour work week is expected for this on-site role. However, due to Optimizely's global presence and the nature of cross-continental collaboration, there may be an expectation for some flexibility in working hours to attend meetings or engage with colleagues in different time zones (e.g., Europe, North America).

📝 Enhancement Note: As an on-site role, the emphasis is on physical presence in the Hanoi office. However, the global nature of the teams means that remote collaboration tools and practices will still be integral to the daily work, impacting scheduling and communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, interest in the role, and cultural fit.

• Portfolio Review: A dedicated session with Design leadership and/or fellow designers to present and discuss your portfolio. Be prepared to walk through 2-3 key projects, focusing on your process, problem-solving, and impact.

• Technical/Design Interview: A deeper dive into design skills, problem-solving abilities, and experience with specific tools like Figma. This may involve a design exercise or a discussion about hypothetical scenarios.

• Cross-functional Collaboration Interview: Discussions with Product Managers and Engineering leads to assess your ability to collaborate effectively, communicate technical concepts, and understand business objectives.

• Final Interview: A conversation with senior leadership to discuss career aspirations, cultural alignment, and overall fit within Optimizely.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your design thinking, from problem identification and research to ideation, iteration, and final solution. Use visuals to illustrate each stage.

• Highlight Complexity: Emphasize projects that involved complex systems, logic, or challenging user workflows. Explain how you simplified these for the user.

• Showcase DX/AI: If possible, include projects demonstrating experience with developer tools, APIs, or AI-assisted features. If not direct experience, articulate your understanding and interest.

• Quantify Impact: Wherever possible, use metrics or qualitative feedback to demonstrate the impact of your design solutions.

• Be Concise: Present your work clearly and concisely, respecting the allocated time. Be ready to answer in-depth questions about your decisions.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home or live design exercise. This could involve designing a feature, improving an existing workflow, or solving a specific user problem related to developer tools or AI integrations.

• Problem-Solving: Practice articulating your approach to ambiguous problems. Think about how you would break down a complex challenge into manageable steps.

• Communication: Rehearse explaining technical concepts and design decisions clearly and persuasively. Practice presenting your work as you would in the portfolio review.

• Company Research: Understand Optimizely's product suite, particularly the Connect Platform, and their current market position. Consider how your design skills can contribute to their strategic goals.

📝 Enhancement Note: The interview process is typical for a mid-level design role at a global tech company. The portfolio review is critical, and candidates should tailor their presentations to highlight relevant experience in SaaS, developer tools, and AI. Preparation for design exercises and cross-functional discussions is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a must.

• Design Systems: Experience working with or contributing to design systems and component libraries.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools can be beneficial.

Analytics & Reporting:

• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and inform design decisions.

CRM & Automation:

• While not a primary focus for a Product Designer, an understanding of how CRM systems (like Salesforce) and marketing automation platforms integrate with the broader ecosystem can be advantageous.

• Familiarity with tools that facilitate developer workflows and integrations (e.g., API management platforms, CI/CD tools) is a plus.

📝 Enhancement Note: Figma is explicitly mentioned as a required skill. The role will involve working within a design system and likely leveraging product analytics to inform design decisions. An understanding of developer-centric tools and workflows is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and solving customer problems, especially for developers building on the platform.

• Collaboration: A strong emphasis on working together across teams and geographies, valuing diverse perspectives to achieve common goals.

• Innovation: Encouraging new ideas and approaches, particularly in areas like AI-assisted design and platform extensibility.

• Continuous Improvement: A proactive mindset towards learning, iterating, and refining processes and products.

• Ownership: Taking responsibility for projects, driving them to completion, and being accountable for outcomes.

Collaboration Style:

• Cross-functional Integration: Designers are integrated into agile teams, working daily with Product Managers and Engineers.

• Open Communication: Encouraging direct and honest feedback, both giving and receiving, to foster a culture of learning and improvement.

• Global Connectivity: Utilizing digital tools for seamless communication and collaboration with colleagues across different time zones and regions.

• Shared Design System: A commitment to a unified design language and reusable components to ensure consistency and efficiency across the platform.

📝 Enhancement Note: The company culture emphasizes collaboration, innovation, and a customer-centric approach, with a specific focus on developer needs for this role. The global nature of the teams necessitates a strong, adaptable collaboration style.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Developers: Translating complex technical concepts and workflows into intuitive and efficient user experiences for a sophisticated audience.

• AI Integration: Effectively designing AI-powered features that genuinely assist developers without introducing unnecessary complexity or friction.

• Global Collaboration: Navigating time zone differences and cultural nuances to collaborate effectively with distributed teams.

• Platform Scale: Designing for a platform that needs to be extensible, maintainable, and consistent across a growing ecosystem of integrations.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in Developer Experience (DX), AI in product design, and platform architecture through hands-on project work and potential training.

• Industry Exposure: Gain insights into the MarTech and DXP landscape, understanding how integrations and composable architectures drive business value.

• Mentorship: Access to experienced designers and product leaders within Optimizely's global organization for guidance and career development.

• Career Advancement: Opportunities to progress to Senior Product Designer roles, lead design initiatives, and contribute to strategic product decisions.

📝 Enhancement Note: The challenges are directly tied to the specialized nature of the role – designing for developers, integrating AI, and working in a global, platform-focused environment. The growth opportunities are framed around developing these specialized skills and advancing within the design organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex workflow for a technical audience. What were the challenges, and how did you approach them?" (Focus on process, user research, and simplification.)

• "How would you approach designing an AI assistant for developers to help them configure integrations more efficiently?" (Demonstrate understanding of AI capabilities, user needs, and potential pitfalls.)

Company & Culture Questions:

• "What interests you about Optimizely's Connect Platform and the MarTech/DXP space?" (Show your research and genuine interest.)

• "How do you approach collaborating with Product Managers and Engineers, especially across different time zones and cultures?" (Emphasize communication, empathy, and adaptability.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative. Start with the problem, detail your journey of discovery and problem-solving, and conclude with the impactful solution.

• Visual Clarity: Use high-quality visuals (wireframes, mockups, prototypes, user flows) to illustrate your points. Keep text concise and focused.

• Process Emphasis: Clearly explain your "why" – the rationale behind your design decisions at each stage. Show your iteration process.

• Highlight Relevant Skills: Specifically call out projects that showcase your experience with SaaS, complex systems, developer tools, or AI.

• Prepare for Q&A: Anticipate questions about your design choices, challenges faced, and how you would handle specific scenarios.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong design process, an understanding of developer needs, and the ability to integrate AI effectively. Candidates should be ready to articulate their decision-making and collaborate effectively.

📌 Application Steps

To apply for this Product Designer II position:

• Submit your application through the Optimizely careers portal.

• Curate your portfolio: Select 2-3 of your most relevant projects that best showcase your experience in SaaS platforms, complex workflows, interaction design, and ideally, developer tools or AI interest. Ensure each project has a clear narrative detailing problem, process, and solution.

• Tailor your resume: Highlight keywords from the job description, such as "Product Designer," "SaaS," "Developer Experience," "Figma," "Interaction Design," "AI-assisted design," and "cross-functional collaboration." Quantify achievements where possible.

• Prepare your presentation: Practice walking through your portfolio, focusing on your design process, rationale, and the impact of your work. Be ready to discuss specific design challenges and your problem-solving approach.

• Research Optimizely: Familiarize yourself with Optimizely's product suite, particularly the Optimizely Connect Platform, and understand their mission and company culture. Consider how your skills align with their strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.