Product Designer (Health Coaching)

📍 Job Overview

Job Title: Product Designer (Health Coaching)

Company: BetterMe

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Product Design / User Experience (UX/UI)

Date Posted: August 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (with preference for Ukraine-based candidates)

🚀 Role Summary

• Design and optimize B2C digital experiences, focusing on user journeys, quizzes, funnels, and landing pages to enhance user engagement and drive business objectives.

• Leverage a strong product mindset to translate marketing and product ideas into visually compelling and conversion-oriented designs, utilizing AI tools to accelerate the creative process.

• Collaborate closely with cross-functional teams, including Product, Development, and QA, to ensure seamless execution of design concepts from ideation to production.

• Drive experimentation through A/B testing and iterative design improvements, contributing creative hypotheses based on user understanding and business goals.

• Maintain a keen eye for detail in typography, composition, and visual storytelling, ensuring all assets align with product, audience, and context.

📝 Enhancement Note: While the job title is "Product Designer," the core responsibilities and required skills heavily lean towards a "Conversion-Focused Product Designer" or "Growth Designer" role, emphasizing B2C acquisition funnels and marketing-driven user journeys. The emphasis on AI tools and creative concept exploration is a key differentiator.

📈 Primary Responsibilities

• Design and iterate on B2C user experiences, including engaging quizzes, optimized funnels, and high-converting landing pages, to meet product and marketing objectives.

• Develop visually strong and creative design concepts that effectively communicate key messages and support user acquisition and retention strategies.

• Explore diverse design directions and propose innovative solutions, moving beyond initial ideas to deliver impactful and well-reasoned designs.

• Actively use AI tools, such as image generation and large language models (e.g., Claude), to enhance daily design workflows, generate creative assets, and explore new design possibilities.

• Collaborate effectively with Product Managers, Developers, QA Engineers, and fellow Designers to ensure the successful translation of design concepts into high-quality, functional features.

• Contribute to the product development lifecycle by proposing data-informed hypotheses for experiments and iterative improvements based on user insights and business priorities.

• Prepare clear and comprehensive design specifications, working closely with developers to ensure accurate implementation and maintain design integrity.

• Analyze user behavior and product performance data to inform design decisions and identify opportunities for optimization and enhanced user engagement.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and strategic product thinking, crucial for growth-oriented roles. The explicit mention of "AI tools" and "Claude" indicates a forward-thinking approach to design workflows, requiring candidates to be adaptable and eager to experiment with new technologies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, user experience, and visual communication is expected, typically gained through formal education, bootcamps, or equivalent practical experience.

Experience: Minimum of 2-5 years of professional experience in product design, with a significant focus on B2C digital products and marketing-driven user journeys. Experience with A/B testing and iterative design processes is essential.

Required Skills:

• Proven expertise in visual and graphic design, with a robust portfolio showcasing strong typography, composition, and visual storytelling abilities.

• Demonstrated experience designing B2C digital products, marketing funnels, landing pages, conversion-focused quizzes, or similar user acquisition flows.

• Proficiency in core design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• A strong product mindset, understanding how design impacts user behavior, conversion rates, and overall business outcomes.

• Experience with A/B testing methodologies and designing for experimentation to drive continuous improvement.

• Ability to work autonomously, explore multiple design solutions, and make informed decisions with minimal supervision.

• Excellent communication and presentation skills, with the ability to articulate design rationale and collaborate effectively with cross-functional teams.

• Eagerness and proficiency in using AI tools for design and image generation, or a strong, demonstrable motivation to actively incorporate them into the design workflow. Preferred Skills:

• Hands-on experience specifically designing quizzes or complex conversion funnels.

• Prior experience working within a creative or digital agency environment, particularly on campaigns, promotional websites, or social media creatives.

• Experience in a fast-paced B2C product company, demonstrating an ability to adapt to rapid changes.

• Advanced proficiency in using AI tools not only for content and image generation but also for automating or enhancing parts of the design workflow.

📝 Enhancement Note: The emphasis on a "strong portfolio" is paramount, serving as the primary evaluation tool. Candidates should curate their portfolios to specifically highlight B2C conversion design, AI tool usage, and A/B testing examples. The "Product mindset" requirement suggests a need to demonstrate an understanding of business goals beyond aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 high-quality case studies demonstrating a strong grasp of B2C product design, focusing on user journeys, funnels, and landing pages.

• Highlight projects where A/B testing was utilized, clearly outlining the hypothesis, design variations, and the resulting impact on key metrics (e.g., conversion rates, engagement).

• Include examples of how AI tools were integrated into the design process, showcasing innovative applications for asset generation, concept exploration, or workflow enhancement.

• Demonstrate a clear understanding of visual hierarchy, typography, and composition in creating visually appealing and effective user interfaces.

• Projects should reflect a product-oriented approach, explaining design decisions in the context of user needs, business objectives, and conversion goals. Process Documentation:

• Case studies should clearly outline the design process, from initial research and ideation through to final implementation and iteration.

• Detail the collaborative process with cross-functional teams (Product, Development, QA), illustrating how feedback was incorporated and challenges were overcome.

• Provide specific examples of how design specifications were prepared for developers, ensuring clarity and accuracy for implementation.

• Showcase an iterative design approach, explaining how learnings from user feedback or A/B testing led to subsequent design improvements.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates should prioritize projects that demonstrate direct impact on conversion metrics and showcase their ability to leverage AI tools creatively. Clear articulation of the "why" behind design decisions, linked to business outcomes, is crucial.

💵 Compensation & Benefits

Salary Range: Based on the location (Kyiv, Ukraine), experience level (2-5 years), and the nature of the role (remote, specialized design skills), a competitive salary range for a Product Designer with this profile in Kyiv would typically fall between 35,000 - 60,000 UAH per month gross. This estimate is based on market research for mid-level design roles in Kyiv, considering the demand for B2C and conversion-focused design expertise, as well as the company's focus on global wellness products.

Benefits:

• Medical insurance for comprehensive health coverage.

• Access to a corporate doctor for convenient medical consultations.

• Generous vacation policy: 20 paid vacation days per year.

• Paid sick leave to ensure well-being.

• Additional days off around public holidays for extended breaks.

• Opportunities for physical wellness: workouts with professional trainers in the corporate gym, massage services, and sports activities.

• On-site perks (if applicable to hybrid or office-based employees, but provided as part of the overall package): corporate lunches.

• Regular online workouts accessible remotely.

• Partner discounts for various services and products.

• Free access to BetterMe's suite of wellness products.

• Provision of modern, up-to-date hardware and necessary equipment for effective work.

• Support for sports activities, including coverage for participation fees in sporting events.

• Legal and financial support from experienced internal teams for work-related documentation and consultations.

Working Hours: The standard working hours are based on a 40-hour work week. BetterMe emphasizes trust and autonomy, valuing outcomes over hours logged, which suggests flexibility in daily scheduling as long as responsibilities are met and collaboration with global teams is managed effectively.

📝 Enhancement Note: The salary range is an estimate for the Kyiv market for a mid-level designer. Actual compensation may vary based on the candidate's specific experience, portfolio strength, and negotiation. The benefits package is extensive and highlights the company's commitment to employee well-being, both physical and professional.

🎯 Team & Company Context

🏢 Company Culture

Industry: The wellness and health technology sector, specifically focusing on B2C digital products like health and fitness coaching apps. This industry is characterized by rapid innovation, a strong emphasis on user engagement, and a data-driven approach to product development and marketing.

Company Size: BetterMe is a significant player, indicated by its global reach and extensive product offerings. While exact employee numbers aren't provided in the raw data, the comprehensive benefits and structure suggest a well-established company likely employing hundreds or even thousands of professionals worldwide.

Founded: BetterMe was founded with a mission to empower millions to become better versions of themselves, focusing on physical, mental, and emotional well-being. This founding principle drives their product development and company culture, aiming to create impactful solutions.

Team Structure:

• The design team likely comprises specialists in various areas of product design, UX/UI, and potentially graphic design for marketing.

• Designers collaborate closely with Product Managers who define strategy and roadmaps, and with Development teams who build the product.

• Cross-functional collaboration is heavily emphasized, with designers expected to work with QA, marketing, and analytics teams to ensure successful product launches and iterations. Methodology:

• Data-driven decision-making is core, with a focus on A/B testing and analyzing user behavior to inform design and product strategy.

• An iterative approach to design and product development is standard, encouraging continuous improvement and experimentation.

• The integration of AI tools into the workflow points to a proactive adoption of new technologies to enhance efficiency and creativity.

• A strong emphasis on user-centric design, ensuring that products are not only visually appealing but also highly functional and engaging for the target audience.

Company Website: https://betterme.world/

📝 Enhancement Note: BetterMe operates in a competitive and rapidly evolving wellness tech space. The company culture appears to foster autonomy, innovation, and a strong sense of mission, which are attractive for designers looking to make a tangible impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, typically requiring 2-5 years of dedicated experience. It signifies a level where an individual is expected to contribute independently to design projects, manage their workload effectively, and collaborate across teams, but may still be developing strategic influence.

Reporting Structure: The designer will likely report to a Design Lead or Head of Product Design. They will work closely with Product Managers for project direction and collaborate extensively with engineers and QA testers.

Operations Impact: The Product Designer's work directly impacts user acquisition, engagement, and retention through the design of intuitive and compelling user interfaces for B2C products. Their contributions are critical to achieving business goals related to user growth and product performance, particularly within the health coaching and wellness app ecosystem.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like conversion design, AI-driven design workflows, or user research within the wellness domain.

• Leadership Potential: As experience grows, there may be opportunities to mentor junior designers, lead design initiatives for specific product features, or move into a Senior Product Designer role.

• Cross-Functional Mobility: Potential to move into Product Management roles or specialize further in UX research, given the strong product and user-centric focus of the role.

• Continuous Learning: Encouragement to explore new design tools, AI technologies, and industry best practices through internal knowledge sharing and external resources.

📝 Enhancement Note: BetterMe highlights internal growth with "90% of our leads have grown within the company." This suggests a structured approach to career development and a culture that supports upward mobility for high-performing individuals.

🌐 Work Environment

Office Type: While the role is advertised as "TELECOMMUTE" and the location is Kyiv, Ukraine, the company provides extensive on-site benefits (corporate gym, massage, lunches) which might suggest a hybrid option or a strong company culture that extends to physical spaces, even for remote employees. However, the primary mode of work for this role is remote.

Office Location(s): Kyiv, Ukraine. While remote, the company's operational hub is in Kyiv, suggesting a strong connection to this location.

Workspace Context:

• Remote Work Focus: The role is fully remote, offering flexibility and autonomy in managing one's workspace and schedule.

• Collaborative Digital Environment: Expect to use digital collaboration tools extensively for communication, feedback, and project management, fostering a connected remote team experience.

• Resource Provision: BetterMe provides modern equipment, ensuring remote employees have the necessary tools for high-quality design work.

• Wellness Integration: The company's emphasis on wellness extends to the remote work environment, encouraging employees to maintain a healthy work-life balance.

Work Schedule: The role is full-time, with a standard 40-hour work week. While specific daily hours may offer flexibility, candidates should be prepared to coordinate with teams across different time zones and be available for key meetings and collaborative sessions.

📝 Enhancement Note: The "TELECOMMUTE" designation confirms this is a remote position. The comprehensive benefits, even those seemingly tied to an office, indicate a company culture that values employee well-being holistically, regardless of work location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design experience.

• Portfolio Review & Discussion: A dedicated session to walk through selected case studies from your portfolio, focusing on your design process, problem-solving approach, and impact. Be prepared to discuss your role in each project, your design decisions, and the outcomes achieved.

• Technical/Skills Assessment: This might involve a practical design challenge or a discussion on specific design tools, AI integration, and A/B testing strategies.

• Cross-functional Interview: Meeting with members of the Product, Development, or Marketing teams to assess collaboration skills, communication style, and cultural fit.

• Final Interview: Potentially with a senior leader (e.g., Head of Design or Product) to discuss overall fit, career aspirations, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2C conversion-focused projects. Ensure they clearly demonstrate your skills in funnels, landing pages, quizzes, and user journeys.

• Highlight AI Integration: Dedicate a section or specific projects to showcase how you've used AI tools (e.g., for image generation, concept exploration, workflow efficiency). Clearly explain the tools used and the value they added.

• Showcase Impact: For each project, quantify your contributions. Use metrics like conversion rate improvements, engagement increases, or A/B test results. Explain your role in achieving these outcomes.

• Articulate Process: Clearly describe your design process for each case study. Explain your problem-solving approach, how you collaborated with teams, and the rationale behind key design decisions.

• Product Mindset: Frame your case studies around business goals and user needs. Demonstrate that you understand the "why" behind the design, not just the "what."

Challenge Preparation:

• Design Challenge: If a design challenge is given, focus on understanding the brief thoroughly. Prioritize user needs and business objectives. Use AI tools creatively if applicable.

• Presentation Skills: Practice presenting your portfolio and any design challenge solutions concisely and clearly. Be ready to answer questions about your process, decisions, and results.

• AI Tool Familiarity: Be prepared to discuss your experience with AI design tools and how you see them evolving the design landscape.

📝 Enhancement Note: The portfolio review is critical. Candidates should prepare to deeply discuss their design decisions, the impact of their work, and their innovative use of AI tools. Demonstrating a genuine understanding of conversion optimization and product strategy will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• AI Design Tools: Claude (explicitly mentioned), Midjourney, DALL-E, Stable Diffusion, or similar AI image generation and content assistance tools.

• Collaboration Tools: Slack, Jira, Confluence, Asana, Trello.

Analytics & Reporting:

• Google Analytics, Mixpanel, Amplitude, or similar web/product analytics platforms for tracking user behavior and performance.

• Tools for A/B testing setup and analysis (e.g., Google Optimize, Optimizely, VWO). CRM & Automation:

• While not directly a designer's primary tool, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Mailchimp, ActiveCampaign) can be beneficial for understanding user journeys and campaign contexts.

• Integration tools might be relevant if designers are involved in setting up or understanding how design elements connect across different platforms.

📝 Enhancement Note: The explicit mention of "Claude" and "AI tools" signifies a significant requirement. Candidates should be ready to demonstrate practical application of these technologies in their design workflow. Familiarity with A/B testing platforms is also crucial.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving people's lives through wellness, with every design decision contributing to this overarching goal.

• Innovation & Experimentation: A culture that encourages trying new approaches, particularly with AI tools, and learning from both successes and failures.

• Autonomy & Ownership: Employees are trusted to manage their work, make decisions, and take responsibility for their contributions, fostering a proactive and independent work environment.

• Data-Informed: Decisions are guided by data, user insights, and performance metrics, ensuring that design efforts are aligned with measurable outcomes.

• Collaboration: A belief in the power of teamwork, with open communication and active participation across cross-functional teams.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in product development, working closely with product managers, engineers, and marketers.

• Open Feedback Culture: A willingness to give and receive constructive feedback is encouraged to foster continuous improvement in designs and processes.

• Agile & Iterative: The team likely operates within agile frameworks, valuing flexibility, rapid iteration, and adaptability to changing priorities.

• Knowledge Sharing: Emphasis on sharing learnings, best practices, and insights, particularly around new tools like AI, to elevate the entire team's capabilities.

📝 Enhancement Note: The emphasis on "trust without micromanagement" and "outcomes, not hours online" points to a mature and results-oriented work culture. Designers who thrive on independence and measurable impact will likely find this environment appealing.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration in a Fast-Paced Environment: The need to quickly design, test, and iterate on features in a dynamic B2C market. This requires strong time management and the ability to adapt to changing priorities.

• Balancing Aesthetics with Performance: Ensuring designs are visually appealing while also driving high conversion rates and user engagement, often under tight deadlines.

• Integrating AI Effectively: Learning and mastering new AI design tools and workflows to maximize their benefit without compromising design quality or user experience.

• Cross-Time Zone Collaboration: Effectively working with globally distributed teams, requiring strong communication and scheduling coordination.

Learning & Development Opportunities:

• AI Design Mastery: Deepen expertise in leveraging AI for creative ideation, asset generation, and workflow automation, becoming a go-to person for AI in design.

• Conversion Rate Optimization (CRO): Develop advanced skills in A/B testing, user psychology, and data analysis specifically focused on improving conversion funnels.

• Product Strategy Contribution: Grow from executing design tasks to contributing more significantly to product strategy and user research initiatives.

• Mentorship: Opportunities to learn from senior designers and product leaders, and potentially mentor junior team members as experience grows.

• Industry Trends: Staying ahead of design trends, particularly in mobile apps, wellness tech, and the evolving landscape of AI in creative fields.

📝 Enhancement Note: The company's stated commitment to growth ("90% of our leads have grown within the company") suggests that challenges are viewed as opportunities for development. Candidates should express enthusiasm for learning and adapting.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a B2C funnel or landing page that significantly improved conversion rates. What was your process, and what were the key metrics?" (Focus on ROI, A/B testing, user journey mapping).

• "How have you used AI tools in your design process? Can you walk us through a specific example where AI helped you achieve a better outcome or work more efficiently?" (Highlight practical application, tools used, and value added).

• "Imagine we want to design a new quiz for our health coaching app to increase user sign-ups. What would be your initial approach, and what factors would you consider?" (Demonstrate product thinking, user empathy, and conversion optimization strategies). Company & Culture Questions:

• "What interests you about BetterMe and our mission in the wellness space?" (Research the company's products, mission, and recent news).

• "How do you approach collaboration with product managers and developers, especially when there are differing opinions on design direction?" (Showcase communication, negotiation, and teamwork skills).

• "How do you stay updated on design trends, particularly in areas like AI and B2C product design?" (Demonstrate a commitment to continuous learning). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio with a clear introduction, followed by 3-5 detailed case studies. For each case study, start with the problem, detail your process (including AI usage), present your solution, and conclude with the results and your learnings.

• Quantify Everything: Use data and metrics to demonstrate the impact of your designs. Be ready to explain how you measured success.

• Highlight AI Integration: Clearly articulate your role and the specific tools used when showcasing AI in your portfolio. Explain the "why" and the tangible benefits.

• Tell a Story: Make your presentations engaging. Explain the context, the challenges, and the creative problem-solving that led to your final designs.

• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, the trade-offs you made, and how you would approach similar challenges in the future.

📝 Enhancement Note: Emphasize projects that demonstrate a direct link between design choices and business outcomes. Be prepared to discuss the nuances of AI integration and how it complements, rather than replaces, human design thinking.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Breezy HR link, ensuring your resume is tailored to highlight relevant experience in B2C product design, conversion optimization, and AI tool usage.

• Portfolio Preparation: Curate a strong portfolio that prominently features B2C funnels, landing pages, quizzes, and case studies demonstrating your use of AI tools and A/B testing. Quantify your impact with clear metrics.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, key skills (graphic design, UX/UI, AI tools, A/B testing), and specific achievements relevant to conversion-focused design.

• Interview Practice: Prepare to articulate your design process, rationale behind your decisions, and the impact of your work. Practice presenting your portfolio case studies and be ready to discuss your experience with AI design tools.

• Company Research: Familiarize yourself with BetterMe's products, mission, and target audience. Understand their approach to wellness and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.