Product Designer - E-Commerce

📍 Job Overview

Job Title: Product Designer - E-Commerce

Company: Phorest

Location: Dublin 7, Ireland; United Kingdom (England, Northern Ireland, Scotland, Wales)

Job Type: Full-Time

Category: Product Design (E-Commerce, B2C)

Date Posted: June 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Eligible

🚀 Role Summary

• Lead the end-to-end design of B2C e-commerce experiences for salons and clinics, focusing on enhancing guest discovery, purchase decisions, and overall brand loyalty.

• Collaborate within a "3 Amigos" Product/Engineering team to shape experience vision, validate with research and data, and deliver customer-facing features.

• Drive the evolution of the design system, contributing to shared patterns and ensuring consistency across Phorest's branded app.

• Champion user-centric design principles, balancing accessibility, performance, and delightful interaction design to directly influence commercial outcomes for clients.

• Embrace and integrate AI-assisted workflows and emerging design tools to enhance efficiency and creativity in the design process.

📝 Enhancement Note: This role is positioned within Phorest's E-Commerce team, focusing on B2C guest-facing experiences. The emphasis on immediate, measurable impact on conversion, retention, and brand loyalty suggests a strong need for data-driven design decisions and iterative development. The mention of AI-assisted workflows indicates a forward-thinking approach to design operations.

📈 Primary Responsibilities

• Champion the branded salon app within the team, applying modern workflows and user-centric thinking to design impactful solutions for clients' evolving needs.

• Work closely with engineering teams in a product engineering environment to ensure shipped solutions meet customer needs, involving customer conversations, prototype testing, and iterative design refinement.

• Challenge assumptions by validating ideas with customers through user research and data analysis to de-risk decisions and improve experiences.

• Plan, conduct, and synthesize user research to inform design decisions and identify opportunities for enhancement.

• Create wireframes, high-fidelity UI mockups, and interactive prototypes to effectively communicate design intent and facilitate rapid iteration.

• Design user-centered journeys across web and mobile platforms, ensuring a balance of accessibility, performance, and brand aesthetic.

• Promote design best practices through constructive critique, feedback, and a continuous improvement mindset.

• Drive the evolution of the design system by partnering with Product and Engineering to create a more modern, scalable framework for the branded app.

• Proactively explore, test, and integrate emerging AI-assisted workflows and design tools to define new, efficient, and creative ways of working.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution. The emphasis on "challenging assumptions" and "validating ideas with customers" points to a culture that values empirical evidence and user feedback. The explicit mention of AI-assisted workflows suggests an expectation for candidates to be adaptable and innovative in their approach to design tools and processes.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a Bachelor's degree in Design, HCI, or a related field is typically expected for mid-level roles.

Experience: 4+ years of product design experience (UX/UI), with a demonstrated ability to deliver significant visual and aesthetic improvements to existing products.

Required Skills:

• Strong UI skills and a keen visual design taste, capable of elevating the aesthetic of existing products.

• Deep understanding of information architecture, user experience (UX), interaction design, and visual design principles.

• Proficiency in Figma and other design prototyping tools, with strong design storytelling capabilities.

• Ability to apply user research methodologies and data analysis to inform and validate design decisions.

• Familiarity with accessibility standards (e.g., WCAG) and responsive design principles for cross-platform compatibility.

• A strong commitment to user-centric design, demonstrated through an understanding of user needs, behaviors, and motivations.

• Excellent collaboration and communication skills, with the ability to build strong relationships and communicate effectively both verbally and in writing.

• Proven problem-solving ability, comfortable working autonomously in ambiguous or complex environments, including navigating technical infrastructure limitations and compliance frameworks (EU/US).

• A can-do attitude with a growth mindset and a proactive eagerness to learn and adapt. Preferred Skills:

• Experience designing for e-commerce platforms or B2C applications.

• Familiarity with A/B testing and conversion rate optimization (CRO) principles.

• Experience contributing to or evolving design systems.

• Knowledge of AI-assisted design tools and workflows.

• Experience working in an agile product development environment.

• Understanding of the salon, spa, or medspa industry.

📝 Enhancement Note: The experience requirement of "4+ years" coupled with the emphasis on visual uplift and autonomous work within complex environments suggests this is a mid-level to senior-leaning mid-level role. The required skills are comprehensive, covering the full product design lifecycle from research to implementation, with a strong emphasis on tool proficiency and problem-solving in regulated environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating end-to-end product design process for complex features or products, ideally within e-commerce or B2C contexts.

• Include examples of how user research, data analysis, and user feedback were integrated into design decisions, with clear outcomes and impact metrics.

• Present wireframes, high-fidelity UI designs, and interactive prototypes, highlighting the evolution of your design solutions.

• Demonstrate a strong visual design sensibility and UI craftsmanship, showcasing attention to detail and aesthetic quality.

• Include examples of contributions to design systems, pattern libraries, or style guides, illustrating scalability and consistency efforts. Process Documentation:

• Case studies should clearly articulate the problem statement, your role and responsibilities, the design process undertaken, key challenges faced, and the final solution.

• Quantify the impact of your design work with specific metrics (e.g., conversion lift, user engagement increase, task completion rate improvement, reduction in support tickets).

• Detail your approach to user research, including methodologies used and key insights gained.

• Illustrate your collaboration with product managers and engineers, outlining communication strategies and integration efforts.

• Showcase your understanding of accessibility and responsive design principles through specific examples in your work.

📝 Enhancement Note: Given the role's focus on B2C e-commerce and driving commercial outcomes, the portfolio must heavily emphasize quantifiable results and the impact of design decisions on business metrics. The expectation for demonstrating contributions to design systems and embracing new workflows (like AI-assisted design) indicates a need for a forward-thinking and adaptable portfolio.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-level experience requirement (4+ years), location (Dublin, Ireland and UK), and the competitive benefits package, a reasonable estimated salary range would be €50,000 - €75,000 annually for Ireland, and £45,000 - £70,000 annually for the UK. These estimates are derived from industry benchmarks for Product Designers in similar tech companies in these regions, accounting for the specific responsibilities and the company's size and industry.

Benefits:

• Wellbeing: Private healthcare, 2 Wellness Days, Employee Assistance Program, Free Online GP Service.

• Financial: Competitive Compensation, Employee Share Purchase Scheme, Pension, Life Assurance, Income Protection.

• Commute: Bike to Work Scheme, Tax Saver Transport Tickets.

• Family Support: Specialized leave for Fertility Treatment, Pregnancy Loss, and Menopause; Enhanced Maternity and Paternity Benefits.

• Professional Development: Extensive learning environment, development programs, access to LinkedIn Learning, and other online resources.

• Lifestyle: 3 Moving Days.

Working Hours: Standard full-time hours (estimated 40 hours per week) with flexibility for flexi-time and remote work options.

📝 Enhancement Note: The salary range is an estimate based on general market data for Product Designers in Ireland and the UK. Actual compensation will depend on the candidate's specific experience, skill set, and negotiation. The benefits package is exceptionally comprehensive, covering multiple aspects of employee wellbeing, financial security, family support, and professional growth, which is a strong indicator of Phorest's commitment to its employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / SaaS (specifically for salons, spas, and medspas). Phorest operates within the beauty and wellness technology sector, providing a comprehensive platform that integrates appointment scheduling, CRM, marketing, payments, and customer-facing apps.

Company Size: The description implies a growing, established company with a significant market presence, serving over 12,000 salons globally and processing billions in transactions. This suggests a mid-to-large size company, likely with established processes but still retaining agility.

Founded: The company's blog, "nothingventured.rocks," suggests a focus on sustainable growth and long-term company building, indicating a culture that values stability and strategic development.

Team Structure:

• The E-Commerce team is described as "tight-knit" and sits at the "heart of digital growth."

• Product Designers operate within "3 Amigos" Product/Engineering teams, indicating close cross-functional collaboration.

• There is a small group of skilled Product Designers who contribute to shared patterns and the design system, suggesting a collaborative design community within the larger organization.

• The role requires close partnership with Product Managers and Engineering Managers. Methodology:

• Data-Driven Design: Emphasis on using research, data, experiments, and feedback to validate ideas and measure impact.

• Agile Development: Implied by "fast iteration" and working closely with engineering.

• User-Centricity: A core principle, with a focus on understanding user needs and behaviors.

• Design System Evolution: Commitment to building and maintaining a scalable design system.

• AI Integration: Proactive exploration and integration of AI-assisted workflows.

Company Website: https://careers.phorest.com

📝 Enhancement Note: Phorest appears to foster a culture of innovation, user-focus, and collaborative development. The emphasis on measurable impact and continuous improvement, coupled with a strong benefits package, suggests a company that invests in its people and its product. The mention of an "evergreen company" implies a focus on sustainable growth and long-term vision.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a mid-level Product Designer, with "4+ years of product design experience." It involves significant autonomy and responsibility for key B2C guest-facing experiences, directly impacting business outcomes. The role is not entry-level but offers a solid foundation for career advancement.

Reporting Structure: The Product Designer will work within a "3 Amigos" team (Product Manager, Engineering Manager, Product Designer) and will be part of a larger group of skilled Product Designers, contributing to shared patterns and the design system. They will report into a Design Lead or Head of Product Design, though this is not explicitly stated.

Operations Impact: The work of the E-Commerce Product Designer has a direct and measurable impact on the commercial success of Phorest's clients (salons and clinics) by increasing revenue through improved online bookings, product sales, and customer loyalty. It also influences the user experience for millions of consumers interacting with salon and clinic brands.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce design, B2C customer journeys, and design system development.

• Leadership Potential: As a mid-level designer, there's potential to grow into a Senior Product Designer role, leading larger initiatives or mentoring junior designers.

• Cross-Functional Exposure: Working closely with Product Management and Engineering provides a holistic understanding of product development.

• Industry Expertise: Gaining in-depth knowledge of the beauty and wellness tech industry.

• Innovation: Opportunity to experiment with and champion new design tools and AI-assisted workflows, potentially setting new industry standards.

📝 Enhancement Note: The role offers a clear path for growth within product design, with opportunities to specialize, take on more leadership, and influence the company's design direction. The emphasis on impact and innovation suggests a dynamic environment where contributions are recognized and valued.

🌐 Work Environment

Office Type: Phorest offers a hybrid work environment with flexibility for working from home and is also open to fully remote work. This suggests a modern, trust-based work culture.

Office Location(s): Primary office in Dublin 7, Ireland, with potential for remote work across the UK (England, Northern Ireland, Scotland, Wales).

Workspace Context:

• Collaborative Environment: Designers work in "3 Amigos" teams, fostering close collaboration with Product and Engineering. There's also a community of fellow Product Designers for peer support and shared learning.

• Tools & Technology: Access to industry-standard design tools like Figma, prototyping software, and potentially AI-assisted design tools. The company emphasizes leveraging these tools for efficiency and creativity.

• Team Interaction: Regular interaction with product managers, engineers, and fellow designers for ideation, feedback, and problem-solving.

Work Schedule: Full-time employment with flexi-time options, allowing for adaptable work schedules to accommodate personal needs and optimize productivity, particularly for remote or hybrid arrangements.

📝 Enhancement Note: The emphasis on remote eligibility and flexi-time indicates a progressive work environment that prioritizes work-life balance and employee autonomy. The workspace context suggests a supportive and collaborative atmosphere conducive to creative problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: A key stage where candidates present their portfolio, discussing their process, design decisions, and impact. This may be followed by a practical design exercise or challenge, potentially focused on an e-commerce scenario.

• Team Interviews: Interviews with the hiring manager (likely Head of Product Design or Senior Design Lead), Product Manager, and Engineering Manager from the target team to assess technical skills, problem-solving abilities, and collaboration fit.

• Cross-Functional/Leadership Interview: Potentially an interview with a senior leader or another key stakeholder to evaluate strategic thinking and alignment with company values.

Portfolio Review Tips:

• Storytelling is Key: Structure your case studies to tell a compelling narrative: problem, your process, solution, and most importantly, the impact.

• Quantify Everything: Use data, metrics, and user feedback to demonstrate the success of your designs. Focus on business outcomes like conversion rates, user engagement, or revenue impact.

• Show Your Process: Clearly articulate your thought process, from initial research and ideation through iteration and final execution. Highlight how you handled challenges and trade-offs.

• Highlight Collaboration: Showcase how you worked with PMs and Engineers. Mention specific contributions and how you navigated technical constraints or feedback.

• Visual Craftsmanship: Ensure your UI work is polished, consistent, and demonstrates a strong visual design sensibility.

• Design System Contribution: If applicable, clearly show your contributions to design systems, style guides, or component libraries.

• AI Integration: If you've used AI tools to enhance your workflow, be prepared to discuss how and why.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the business goals and user needs.

• Think Aloud: For live challenges, articulate your thought process clearly. Explain your assumptions and the reasoning behind your design decisions.

• Focus on Process: Demonstrate your design methodology rather than just producing a perfect final UI. Show how you would approach problem-solving.

• Address Constraints: Be prepared to discuss how you would handle technical limitations, tight deadlines, or conflicting stakeholder requirements.

• User-Centricity: Always bring it back to the user. How does your solution solve their problems or meet their needs?

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on portfolio presentation and practical application of design skills. Candidates should be prepared to discuss their impact with data and articulate their design process comprehensively, including any innovative approaches like AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential), other prototyping tools (e.g., InVision, Principle) may be beneficial.

• User Research: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, SurveyMonkey).

• Collaboration & Project Management: Tools like Jira, Confluence, Slack for team communication and workflow management.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms to track user behavior, conversion funnels, and campaign performance.

• Product Analytics: Tools like Mixpanel, Amplitude, or Pendo for in-depth user behavior analysis within the platform.

• Data Visualization: Potentially tools like Tableau or Looker for creating dashboards and reporting on key metrics.

CRM & Automation:

• While not a direct tool for the designer, understanding how CRM systems (like Phorest's own CRM) and marketing automation tools influence the user journey and data collection is beneficial. Emerging Tools:

• AI-assisted design tools (e.g., Midjourney for ideation, AI-powered wireframing or content generation tools) are encouraged for exploration and integration.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The role also requires a strong understanding of how to leverage data analytics and user research tools to inform design decisions. The company's encouragement of AI-assisted workflows suggests an openness to exploring new technologies within the design stack.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value, driving all design decisions to meet user needs and enhance their experience.

• Data-Driven Decisions: Emphasizing the use of research, analytics, and feedback to validate hypotheses and measure success.

• Collaboration: Fostering strong partnerships with Product and Engineering, and within the design team itself, to achieve shared goals.

• Craftsmanship & Quality: A commitment to high-quality design, from visual aesthetics to interaction details and accessibility.

• Innovation & Growth: Encouraging continuous learning, exploration of new tools (like AI), and a proactive approach to problem-solving.

• Impact & Ownership: Taking responsibility for the outcomes of design work and its contribution to business goals.

Collaboration Style:

• Cross-Functional Integration: Designers are integral members of "3 Amigos" teams, working hand-in-hand with Product Managers and Engineers.

• Constructive Critique: A culture of providing and receiving constructive feedback within the design team to elevate the quality of work.

• Shared Knowledge: Contributing to shared patterns and the design system, promoting consistency and efficient knowledge sharing.

• Open Communication: Encouraging open dialogue and transparency across teams to ensure alignment and efficient problem-solving.

📝 Enhancement Note: The values highlight a blend of user advocacy, data-informed strategy, and a strong emphasis on collaborative execution and continuous improvement. The culture appears to be one where designers are empowered to take ownership and drive meaningful impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing experiences that delight users while also driving commercial outcomes for salons and clinics.

• Evolving Design System: Contributing to and evolving a design system that scales across different products and platforms, ensuring consistency and maintainability.

• Integrating New Technologies: Proactively exploring and integrating AI-assisted workflows and design tools into the existing design process without disrupting productivity.

• Navigating Technical & Compliance Constraints: Designing within the limitations of existing technical infrastructure and adhering to complex EU/US compliance frameworks that impact user flows and UX writing.

• High-Visibility & Iteration: Working on features that have immediate, measurable impact requires a willingness to iterate quickly based on performance data and user feedback.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in e-commerce UX, conversion rate optimization, and complex user journey design.

• Design System Mastery: Deepen expertise in the principles and practice of building and scaling design systems.

• AI in Design: Explore and become proficient in utilizing AI tools to enhance design efficiency, ideation, and prototyping.

• Industry Insight: Gain deep knowledge of the beauty and wellness tech sector and the specific needs of salons and clinics.

• Mentorship & Leadership: Potential for growth into senior roles, mentoring junior designers, or leading design initiatives.

📝 Enhancement Note: The challenges presented are typical of dynamic product design roles in growing SaaS companies, requiring adaptability, strong problem-solving skills, and a commitment to continuous learning. The growth opportunities are substantial, offering a clear path for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business objectives. How did you approach it, and what was the outcome?" (Focus on your process, negotiation skills, and how you used data to justify your decisions.)

• "How would you approach designing a new feature for our branded salon app to increase product sales by 15% in the next quarter?" (Be ready to outline your research, ideation, prototyping, and testing strategy, and what metrics you'd track.)

• "Imagine you're tasked with improving the onboarding experience for new salon clients using our app. What are the key steps you'd take, and how would you measure success?" (Demonstrate your understanding of user journeys and conversion funnels.) Company & Culture Questions:

• "What interests you most about Phorest and our mission to empower salons and clinics?" (Research Phorest's story, values, and recent news. Connect your passion to their mission.)

• "How do you stay updated on the latest design trends, tools, and AI advancements in product design?" (Show your proactive learning and growth mindset, mentioning specific resources or practices.)

• "Describe your experience working in a cross-functional '3 Amigos' team. What makes such a collaboration successful, and what are potential pitfalls?" (Highlight your communication, collaboration, and problem-solving skills in a team setting.) Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the problem you were solving and the business/user goals for each case study.

• Show, Don't Just Tell: Use visuals – wireframes, mockups, prototypes, user flow diagrams – to illustrate your process and solutions.

• Focus on Your Role: Be specific about your contributions, especially if it was a team project. Use "I" when describing your actions.

• Quantify Impact: For each case study, present clear metrics demonstrating the success of your design. If exact numbers aren't available, discuss how you would measure success.

• Explain Trade-offs: Discuss any constraints (technical, time, budget) you faced and how you navigated them. This shows your pragmatism.

• Highlight Design System Work: If you contributed to a design system, explain your approach to creating scalable, reusable components and patterns.

• Discuss AI Integration (If Applicable): If you used AI tools, explain how they helped you achieve better results or work more efficiently.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the e-commerce domain, user-centric design principles, and the ability to drive measurable business impact. Candidates should be ready to articulate their process, justify their decisions with data, and showcase their collaborative skills.

📌 Application Steps

To apply for this Product Designer - E-Commerce position:

• Submit your application through the provided link on the Phorest careers page.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best represent your e-commerce design experience, user research skills, and quantifiable impact. Ensure they highlight your visual design craft and any contributions to design systems or AI-assisted workflows.

• Tailor Your Resume: Optimize your resume to highlight keywords and responsibilities directly matching the job description. Quantify your achievements with specific metrics and clearly state your years of relevant product design experience.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear storytelling, articulating your design process, and demonstrating the impact of your work with data. Be ready to discuss your approach to user research, collaboration, and any innovative tools or methodologies you employ.

• Research Phorest: Understand Phorest's mission, its product offerings, the e-commerce team's goals, and its company culture. Be prepared to articulate why you are a good fit for their specific environment and how you can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.