Product Designer – e-com Attract | Deals - F/H/X

📍 Job Overview

Job Title: Product Designer – e-com Attract | Deals - F/H/X

Company: AccorCorpo

Location: Issy-les-Moulineaux, Île-de-France, France

Job Type: Temps complet (Full-time)

Category: Product Design / UX/UI Design (within Tech & Digital)

Date Posted: May 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design user-centric digital experiences for Accor's e-commerce "Attract & Deals" platform, focusing on acquisition and engagement strategies.

• Collaborate with multidisciplinary teams to translate business objectives and user needs into innovative design solutions.

• Leverage user research, data analytics, and A/B testing to drive product improvements and optimize conversion rates.

• Contribute to and maintain the consistency of a comprehensive Design System.

• Explore and integrate Generative AI capabilities into the design process to enhance user experiences and operational efficiency.

📝 Enhancement Note: This role sits within Accor Tech & Digital, a significant division of a global hospitality leader. The focus on "Attract & Deals" indicates a strong emphasis on driving bookings and customer acquisition through digital channels, requiring a blend of creative design and data-driven decision-making. The mention of "F/H/X" typically signifies "Femme/Homme/Xénos" or diversity inclusivity, common in French job postings.

📈 Primary Responsibilities

• Strategic Design & Exploration:

  • Understand business challenges and user needs related to the Attract & Deals e-commerce areas to identify concrete design opportunities.
  • Actively participate in defining the product vision and prioritizing initiatives with Product Managers/Product Owners.
  • Conduct continuous market research on e-commerce trends, hospitality industry best practices, and inspiring digital experiences.

• Discovery & Research:

  • Initiate and lead user research phases, including user interviews, usability testing, analytics review, and heatmap analysis, independently or with support.
  • Formalize research insights into clear deliverables such as user journeys, personas, Jobs-to-be-Done (JTBD), and experience maps.
  • Design and facilitate co-creation workshops with stakeholders (Product, Tech, Business, Marketing).

• Design & Delivery:

  • Define and articulate intuitive, multi-channel digital experiences, from wireframes to high-fidelity mockups.
  • Consume, contribute to, and ensure the consistency of the Design System.
  • Bring interfaces to life through prototyping, animations, and micro-interactions.
  • Ensure high-quality hand-off to development teams and collaborate closely for seamless integration.
  • Perform systematic Quality Assurance (QA) before delivery.

• Continuous Improvement:

  • Analyze post-launch performance of designed solutions, focusing on user satisfaction, conversion rates, and analytics.
  • Translate insights into actionable improvements for ongoing optimization.
  • Share learnings and best practices within the Design community.

• AI & Innovation:

  • Explore and experiment with Generative AI applications in design practice (concept generation, research synthesis, personalization of Attract & Deals surfaces).

  • Collaborate with Product, Data, and Innovation teams to identify AI integration opportunities within user experiences.

  • Contribute to upskilling the team on new AI usage patterns.

📝 Enhancement Note: The responsibilities clearly indicate a full-cycle product design role, emphasizing user-centricity, business alignment, and a strong iterative process. The explicit inclusion of AI exploration highlights Accor's forward-thinking approach to digital product development.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for this level of experience. Equivalent professional experience will also be considered.

Experience: 2 to 5 years of experience in Product Design, specifically focusing on e-commerce interfaces or consumer-facing digital products. Experience with promotions, deals, or digital merchandising is a significant plus.

Required Skills:

• Figma Mastery: Proficiency in Figma for wireframing, high-fidelity mockups, prototyping, and contributing to Design Systems.

• UX Research Expertise: Solid understanding and practical experience in qualitative (user interviews, usability testing) and quantitative (data analytics, A/B testing) research methodologies.

• Design System Contribution: Ability to consume, contribute to, and ensure consistency within a Design System.

• Prototyping & Interaction Design: Skill in creating interactive prototypes, animations, and micro-interactions to bring designs to life.

• Technical Understanding: Good comprehension of technical constraints and the process of handing off designs to development teams.

• AI Exploration: Demonstrated experience or strong interest in experimenting with AI tools within a design context (e.g., Figma Make, Claude, research synthesis tools) and assessing their value.

• Analytical Mindset: Strong analytical skills and a results-oriented approach.

• Communication & Collaboration: Excellent interpersonal skills, with the ability to foster consensus around design vision and articulate design choices effectively to stakeholders.

• Autonomy & Iteration: Curiosity, self-direction, and a drive for continuous iteration and improvement.

• English Proficiency: Professional English is appreciated due to the international working environment.

Preferred Skills:

• Experience with digital merchandising, promotions, or deal-focused e-commerce platforms.

• Familiarity with user journey mapping, persona development, and Jobs-to-be-Done (JTBD) frameworks.

• Experience conducting and analyzing A/B tests and heatmap data.

• Understanding of SEO principles as they relate to e-commerce content and design.

• Experience working in a large, global organization within the hospitality sector.

📝 Enhancement Note: The required skills emphasize hands-on design tool proficiency (Figma), a strong foundation in user research, and the ability to work within a structured design system. The inclusion of AI experimentation and hospitality e-commerce experience points towards specific desired proficiencies for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated E-commerce Experience: Showcase at least 2-3 case studies of digital products or features designed for e-commerce environments, ideally with a focus on acquisition, conversion, or engagement.

• Process Documentation: Clearly outline your design process for each case study, from initial problem definition and research to final design and post-launch analysis.

• Problem & Solution Clarity: Articulate the specific user or business problem addressed, your design approach, and the rationale behind key design decisions.

• Impact & Metrics: Quantify the impact of your designs using relevant metrics (e.g., conversion rate improvements, engagement uplift, user satisfaction scores). If direct metrics are unavailable, explain how you would measure success.

• Tool Proficiency: Highlight your proficiency with Figma and any other design or prototyping tools used.

• Collaboration Evidence: If possible, illustrate how you collaborated with cross-functional teams (Product, Engineering, Marketing) in your case studies.

• AI Integration Example (Optional but Recommended): If you have explored AI in your design work, include a brief example or explanation of how you leveraged it and the outcome.

Process Documentation:

• Workflow Design: Showcase how you translate user needs and business requirements into intuitive user flows and information architecture.

• Iterative Design: Demonstrate your approach to iterative design, including how you incorporate feedback from user research, A/B testing, and stakeholder reviews.

• System Contribution: Provide examples of how you have contributed to or utilized a Design System to ensure consistency and efficiency.

• Performance Analysis: Explain how you use data analytics and user feedback to measure the success of your designs and identify areas for improvement.

📝 Enhancement Note: For a Product Designer role, a robust portfolio is critical. The emphasis here is on showcasing a structured approach to problem-solving, a clear understanding of e-commerce dynamics, and the ability to demonstrate tangible results. The inclusion of AI exploration in the portfolio is a strategic advantage.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 2-5 years of experience in the Paris metropolitan area (Issy-les-Moulineaux), the estimated annual gross salary range is €45,000 - €60,000. This range accounts for variations in experience, specific skill sets, and the competitive nature of the tech and hospitality sectors in France.

Benefits:

• Flexible Work Environment: Options for hybrid work (multiple days per week from home), with flexibility to work from home, Accor offices, hotels, or coworking spaces via Worklib.

• Work-Life Balance: Dedicated time for deep work and personal development every Wednesday afternoon.

• Global & Multicultural Exposure: Work in an international, English-speaking environment.

• Continuous Learning & Development:

  • Access to hackathons and exceptional technology partnerships.
  • Dedicated talent management program.
  • Certifications and a dedicated training platform.

• Accor Employee Benefits:

  • ALL - Heartist® Program: Preferential rates and flash offers for stays and experiences at Accor hotels worldwide and with partners.
  • Heartist® for Good volunteer program: One paid day off per year for volunteering.
  • Cultural and sports activity funding through the CSE (Comité Social et Économique).
  • Sustainable Mobility Package: Allowance for eco-friendly commuting or a company bike scheme (Zenride partnership).
  • Public Transport Reimbursement: Coverage for public transport passes between home and work, as per French law.
  • Meal Vouchers: Restaurant tickets valued at €11.00.
  • Health Insurance (Mutuelle): Mandatory health insurance, 50% employer-funded, with options for dependents.

• On-site Amenities: Collaborative workspaces, on-site restaurants, game areas, and wellness/sports facilities (or access via Gymlib).

Working Hours: The standard working hours are approximately 40 hours per week. The mention of Wednesday afternoons dedicated to deep work suggests a structured but flexible approach to time management.

📝 Enhancement Note: Salary estimation is based on average market data for Product Designers in the Île-de-France region, considering the specified experience level. The benefits package is extensive, reflecting Accor's commitment to employee well-being, career development, and a flexible work culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Technology. Accor is a global leader in the hospitality industry, with Accor Tech & Digital focusing on transforming this sector through technology and digital innovation. This dual focus creates a dynamic environment where traditional hospitality values meet cutting-edge digital development.

Company Size: Accor is a large multinational corporation, employing approximately 300,000 talents globally. Accor Tech & Digital itself comprises around 5,000 individuals. This scale offers opportunities for diverse projects and career paths.

Founded: Accor was founded in 1963, bringing decades of experience in the hospitality sector. Accor Tech & Digital represents its modern commitment to digital transformation.

Team Structure:

• Product Design Team: The designer will report to the Lead Product Designer for e-com Attract and work within a dedicated Product Design team.

• Cross-functional Collaboration: Close collaboration is expected with Product Managers/Product Owners (PM/PO), Tech teams (developers), Business stakeholders, UX Content specialists, Design System custodians, and User Researchers (UXR).

• Reporting Hierarchy: The role is positioned within the Digital and Tech division, with a clear reporting line to a Lead Product Designer.

Methodology:

• Agile/Lean Product Development: The emphasis on cross-functional teams, iterative design, and continuous improvement suggests an agile or lean product development methodology.

• User-Centric Design: A strong focus on understanding user needs through research and data to inform design decisions.

• Data-Driven Optimization: Utilization of analytics and A/B testing to measure performance and drive continuous enhancement of digital products.

• Design System Integration: Adherence to and contribution to a centralized Design System to ensure brand consistency and design efficiency.

Company Website: https://group.accor.com/

📝 Enhancement Note: Accor's deep-rooted hospitality heritage combined with its aggressive digital transformation strategy provides a unique cultural context. The Tech & Digital division operates as an innovation hub, balancing established corporate structures with the agility required for digital product development.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Product Designer role. It requires independent contribution and a solid understanding of the full design lifecycle, but also offers opportunities for mentorship from senior designers and leads. The role is crucial for driving specific e-commerce initiatives within the "Attract & Deals" domain.

Reporting Structure: The Product Designer will report to the Lead Product Designer, e-commerce Attract. This provides a direct line of mentorship and guidance, with opportunities to interact with various product teams and business units.

Operations Impact: The primary impact of this role is on Accor's digital revenue generation and customer acquisition. By designing compelling "Attract & Deals" experiences, the designer directly influences booking conversions, customer engagement, and brand perception in the competitive online travel market. The integration of AI also positions the role at the forefront of digital innovation for the company.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce design, conversion rate optimization (CRO), and user acquisition strategies within the hospitality sector.

• Leadership: Progress to Senior Product Designer, Lead Product Designer, or manage a team of designers, potentially overseeing broader product areas.

• Skill Development:

  • Advanced training in UX research techniques, data analysis, and prototyping tools.
  • Opportunities to lead AI exploration initiatives within the design team, becoming a subject matter expert.
  • Exposure to global product strategy and digital transformation within a large enterprise.

• Cross-Functional Mobility: Potential to move into Product Management, UX Strategy, or specialized roles within Accor Tech & Digital or other Accor divisions.

📝 Enhancement Note: Accor, as a global hospitality giant, offers significant potential for career growth and skill development within its Tech & Digital division. The mid-level role serves as a strong foundation for specializing in e-commerce design or moving into leadership positions.

🌐 Work Environment

Office Type: The role is based in Issy-les-Moulineaux, likely within Accor's corporate offices. These are typically modern, collaborative spaces designed to foster innovation and teamwork. The company also explicitly mentions flexible work arrangements, including working from home, other Accor offices, hotels, and coworking spaces via Worklib.

Office Location(s): The primary location is Issy-les-Moulineaux, a well-connected business district just outside Paris. Accor has a global presence, and the role is described as having an international and multicultural environment.

Workspace Context:

• Collaborative Spaces: The offices are equipped with collaborative workspaces to facilitate teamwork and brainstorming sessions.

• Tools and Technology: Access to industry-standard design tools (Figma) and other relevant software for research, analytics, and project management.

• Team Interaction: Opportunities for regular interaction with a multidisciplinary team, including designers, product managers, developers, and business stakeholders, both in person and remotely.

• Well-being Facilities: On-site or partnered facilities for sports, wellness, and relaxation are available.

Work Schedule: The standard work week is approximately 40 hours. The mention of dedicated time for deep work on Wednesday afternoons suggests a focus on productivity and focused tasks, alongside collaborative activities. The hybrid work model allows for flexibility in managing one's schedule.

📝 Enhancement Note: The emphasis on flexibility (hybrid work, Worklib) combined with modern office amenities suggests a work environment that balances productivity with employee well-being and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A call with the recruitment team to discuss the role in detail, assess initial fit, and potentially orient candidates to other suitable positions.

• Team Interviews: One or more interviews with hiring managers and team members to evaluate technical skills, design approach, cultural fit, and collaboration style.

• Assessment (Potential): For some roles, candidates may be asked to complete a design test or case study, and potentially a personality/motivation questionnaire.

• Final Interview: An interview with the HR team to discuss company culture, work environment, career prospects, and benefits within the Accor Group.

• Feedback: Personalized feedback will be provided to candidates.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio with clear case studies that follow a logical narrative: Problem -> Process -> Solution -> Outcome.

• Highlight E-commerce Focus: Emphasize projects related to user acquisition, conversion funnels, deals, promotions, or online booking experiences.

• Showcase Your Process: Detail your UX research methods, design iterations, and how you incorporated feedback. Use visuals like wireframes, user flows, and high-fidelity mockups.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs. If direct metrics aren't available, explain how you would measure success or what KPIs are important for such a project.

• Demonstrate Figma Proficiency: Include examples of complex Figma work, such as interactive prototypes or contributions to a Design System.

• Address AI Exploration: Briefly explain any AI tools you've experimented with in your design process and the value they brought.

• Tailor to Accor: If possible, reference how your skills and experience align with Accor's mission and the specific "Attract & Deals" domain.

Challenge Preparation:

• Understand the Domain: Research Accor's current digital presence, particularly their e-commerce offerings, deals, and loyalty programs. Understand the competitive landscape in hospitality digital marketing.

• Prepare for UX/UI Challenges: Be ready to discuss how you approach designing for conversion, user engagement, and multi-channel experiences. Practice articulating your design decisions clearly and concisely.

• Scenario-Based Questions: Anticipate questions about how you would handle specific design challenges, collaborate with technical teams, or incorporate user feedback into an iterative process.

• AI Integration Discussion: Be prepared to discuss your thoughts on AI's role in product design and how you might experiment with it at Accor.

📝 Enhancement Note: The interview process is structured to assess candidates comprehensively, from initial fit to cultural alignment. The portfolio review is a critical component, requiring candidates to demonstrate practical skills and a results-oriented mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, high-fidelity mockups, prototyping, and Design System collaboration. Proficiency is essential.

• Prototyping Tools: Likely integrated within Figma, but potentially other tools for more advanced animations or interactions.

• Design System Tools: Figma's component and library features, potentially supplemented by documentation platforms.

Analytics & Reporting:

• Web Analytics Platforms: Tools like Google Analytics, Adobe Analytics, or similar for tracking user behavior, conversion rates, and traffic sources.

• Heatmapping & Session Recording Tools: Tools such as Hotjar, Crazy Egg, or FullStory to understand user interaction patterns on web pages.

• A/B Testing Platforms: Tools like Optimizely, VWO, or Google Optimize for running experiments to compare design variations and measure their impact.

CRM & Automation:

• CRM System: While not directly a designer's tool, understanding how customer data is managed (e.g., Salesforce, custom Accor solutions) can inform design for personalized experiences.

• Project Management Tools: Tools like Jira, Asana, or Trello for managing design tasks, sprints, and collaboration with development teams.

• Communication Platforms: Slack, Microsoft Teams for daily team communication and collaboration.

📝 Enhancement Note: The technology stack is standard for a modern digital product design role, with a strong emphasis on Figma. The inclusion of analytics and A/B testing tools highlights the data-driven nature of the role within Accor's e-commerce strategy.

👥 Team Culture & Values

Operations Values:

• Human-Centricity & Hospitality: A core value derived from Accor's hospitality heritage, translating to a focus on user experience and customer satisfaction in digital products.

• Innovation & Agility: Embracing new technologies (like AI) and agile methodologies to drive digital transformation and adapt to market changes.

• Collaboration & Inclusion: Fostering a diverse and inclusive environment where teamwork and open communication are paramount, reflected in the "F/H/X" designation.

• Efficiency & Impact: Striving for continuous improvement, optimizing processes, and measuring the tangible impact of digital initiatives on business goals.

• Sustainability: A growing emphasis on reducing the environmental impact of digital operations and products.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product, Tech, and Business teams, participating in shared planning and execution cycles.

• Feedback-Driven Culture: Encouraging open feedback loops during design reviews, user testing, and post-launch analysis.

• Knowledge Sharing: Actively sharing learnings and best practices within the design community and across teams.

• Agile Cadence: Participating in regular team meetings, stand-ups, and sprint reviews to ensure alignment and progress.

📝 Enhancement Note: The culture at Accor Tech & Digital blends the service-oriented values of hospitality with the fast-paced, innovative demands of the tech industry. Collaboration and a focus on tangible impact are key drivers.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Scale and Personalization: Designing experiences for a global brand with diverse customer segments while maintaining a personalized touch.

• Integrating AI Seamlessly: Effectively incorporating AI features into user journeys without compromising usability or trust.

• Navigating a Large Organization: Understanding and influencing within a large, complex corporate structure to drive design initiatives forward.

• Keeping Pace with E-commerce Trends: Continuously adapting designs to evolving online consumer behavior and competitive offerings in the travel sector.

• Ensuring Digital Sustainability: Contributing to efforts to minimize the environmental footprint of digital products and services.

Learning & Development Opportunities:

• Advanced Design Skills: Access to training in specialized areas like advanced prototyping, user research methodologies, and data visualization.

• AI in Design: Opportunities to lead or participate in internal workshops, pilot programs, and industry events focused on AI applications in UX/UI.

• Hospitality E-commerce Expertise: Deepening knowledge of the travel industry, customer loyalty programs, and booking conversion optimization.

• Leadership Development: Pathways to mentorship, team lead roles, and management positions within Accor Tech & Digital.

• Cross-Disciplinary Exposure: Learning from experts in product management, data science, engineering, and marketing within a global context.

📝 Enhancement Note: The challenges are typical for a designer in a large, innovative company. Accor provides structured support for professional growth, enabling designers to tackle these challenges and advance their careers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for an e-commerce platform aimed at increasing user conversion." (Focus on your methodology, research, iteration, and how you measure success.)

• "How would you approach designing a personalized travel deal experience for different customer segments within the Accor ecosystem?" (Highlight your user-centric approach, data utilization, and understanding of personalization.)

• "Imagine a scenario where user research and A/B testing data contradict your initial design assumptions. How would you proceed?" (Demonstrate your ability to be data-driven and adaptable.)

Company & Culture Questions:

• "What interests you most about Accor and its mission to reinvent travel experiences?" (Research Accor's brand values, sustainability efforts, and digital strategy.)

• "How do you ensure a balance between user needs and business objectives in your design work?" (Connect your approach to Accor's dual focus on hospitality and digital innovation.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, narrate the journey from problem identification to solution implementation and impact.

• Highlight Your Role: Clearly articulate your specific contributions, especially in team projects.

• Visual Communication: Use clear, high-quality visuals (wireframes, mockups, prototypes, user flows) to illustrate your design process and solutions.

• Data-Driven Evidence: Present metrics and insights to support the effectiveness of your designs. Explain the "why" behind your design choices, backed by research and data.

• Conciseness: Be prepared to present your key projects within a given timeframe (e.g., 10-15 minutes), leaving ample time for Q&A.

📝 Enhancement Note: Preparation should focus on understanding Accor's business context, demonstrating a robust and iterative design process, and clearly articulating the impact of your work using data.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Tailor your resume and portfolio to highlight your e-commerce design experience, proficiency in Figma, and any relevant work with deals or promotions. Ensure your portfolio clearly showcases your design process and quantifiable results.

• Resume Optimization: Use keywords from the job description (e.g., Product Design, E-commerce, Figma, UX Research, A/B Testing, Generative AI) and quantify your achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how you would contribute to Accor's "Attract & Deals" strategy. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with Accor's brand, digital products, and their commitment to hospitality and digital innovation. Understand their sustainability initiatives and company values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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