Product Designer ($300k - $500k)

📍 Job Overview

Job Title: Product Designer

Company: Baton Corporation Ltd

Location: New York, New York, United States

Job Type: FULL_TIME

Category: Product Design (Web3/DeFi Focus)

Date Posted: 2026-09-08

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the design of user-centric interfaces and experiences for both web and mobile platforms, aligning with the company’s ambitious vision for the future of decentralized finance.

• Translate intricate Decentralized Finance (DeFi) concepts into intuitive, visually compelling, and accessible designs suitable for a broad, mainstream audience.

• Drive the end-to-end design process, from initial concept and wireframing to high-fidelity mockups and interactive prototypes, ensuring seamless execution of design solutions.

• Collaborate closely with cross-functional teams, including product managers, engineers, and key stakeholders, to define design requirements and deliver impactful user experiences.

• Champion the development and maintenance of a robust design system, ensuring visual consistency, scalability, and adherence to brand guidelines across all product touchpoints.

📝 Enhancement Note: While the role is for a Product Designer, the emphasis on "DeFi concepts," "Web3 products," and "crypto social network" strongly indicates a need for specialized design skills within the blockchain and cryptocurrency space. The high salary range also suggests a senior-level individual contributor role with significant autonomy and impact.

📈 Primary Responsibilities

• Design intuitive and engaging user interfaces (UI) and exceptional user experiences (UX) for web and mobile applications, with a particular focus on the complex domain of Decentralized Finance (DeFi).

• Develop comprehensive user flows, wireframes, interactive prototypes, and high-fidelity mockups to effectively communicate design concepts and solutions to stakeholders.

• Conduct rigorous user research, including interviews, surveys, and usability testing, to gather actionable insights and iteratively refine designs based on user feedback and data analysis.

• Create and maintain a scalable and consistent design system, including style guides, component libraries, and design principles, to ensure brand coherence and efficient design handoffs.

• Collaborate effectively with product management to translate business requirements and user needs into innovative design solutions that drive user adoption and engagement within the Web3 ecosystem.

• Partner closely with engineering teams to ensure accurate implementation of designs, providing clear specifications and design assets, and troubleshooting any implementation challenges.

• Stay abreast of the latest trends, best practices, and emerging technologies in both consumer product design and the rapidly evolving Web3/DeFi landscape.

• Contribute to the overall product strategy by providing design expertise and advocating for the user throughout the product development lifecycle.

📝 Enhancement Note: The core responsibilities have been expanded to detail the specific design lifecycle stages and collaboration points expected of a senior Product Designer in a fast-paced, innovative tech environment, particularly one focused on Web3 and DeFi.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 5-10 years of professional experience in product design, with a proven track record of designing and launching successful consumer-facing digital products.

Required Skills:

• Expertise in Design Tools: Mastery of industry-standard design and prototyping software such as Figma, Sketch, Adobe XD, InVision, or Protopie.

• User-Centric Design: Deep understanding of UX principles, user-centered design methodologies, and the ability to translate complex user needs into simple, elegant solutions.

• Portfolio of Impactful Work: A strong, well-curated portfolio showcasing a range of impactful designs for leading consumer products, demonstrating user-friendliness and visual appeal.

• Wireframing & Prototyping: Proficiency in creating detailed wireframes, user flows, and interactive prototypes to effectively communicate design concepts and test user journeys.

• Design System Development: Experience in creating, maintaining, and scaling design systems to ensure consistency and efficiency across product lines.

• User Research & Testing: Demonstrated ability to conduct user research and usability testing, analyze feedback, and iterate on designs effectively.

• Cross-Functional Collaboration: Proven ability to work collaboratively with product managers, engineers, and other stakeholders in a fast-paced environment.

• Visual Design Acumen: Strong aesthetic sensibility with a keen eye for detail, typography, color theory, and layout.

Preferred Skills:

• Web3/DeFi Domain Knowledge: Familiarity with cryptocurrency, blockchain technology, DeFi protocols, and the unique design challenges and opportunities within the Web3 space.

• Mobile Design Expertise: Specific experience designing for native mobile applications (iOS and Android).

• Agile/Scrum Experience: Experience working within Agile or Scrum development methodologies.

• Animation & Motion Design: Skills in motion design or animation to enhance user experience and product engagement.

📝 Enhancement Note: The required skills section has been enriched with specific tool names and methodologies relevant to product design. Preferred skills highlight the critical need for Web3/DeFi domain knowledge given the company's stated focus. The experience level is inferred from the salary range and the emphasis on leading consumer products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Impact: Showcase 3-5 detailed case studies that highlight your process, problem-solving skills, and the measurable impact of your designs on user behavior and business metrics.

• DeFi/Web3 Focus: Prioritize projects that demonstrate your understanding of complex concepts and your ability to simplify them for a mainstream audience, ideally within the Web3 or FinTech space.

• User-Centricity in Action: Clearly articulate how user research, testing, and feedback informed your design decisions and led to improved user experiences.

• Systematic Design Approach: Provide examples of your work with design systems, illustrating how you contributed to or maintained consistency and scalability.

• Visual Polish & Functionality: Present high-fidelity mockups and interactive prototypes that demonstrate both exceptional visual appeal and robust functionality.

Process Documentation:

• Problem Definition & Research: Detail how you identify user problems and business opportunities, and the research methodologies you employ.

• Ideation & Iteration: Illustrate your process for generating design solutions, iterating based on feedback, and making trade-offs.

• Collaboration & Handoff: Show how you collaborate with engineering and product teams, and the documentation you provide for seamless implementation.

📝 Enhancement Note: This section is crucial for a Product Designer. The requirements focus on demonstrating a structured design process, measurable outcomes, and specific experience relevant to the company's domain, emphasizing the need for a portfolio that tells a story of problem-solving and impact.

💵 Compensation & Benefits

Salary Range: $300,000 - $500,000 USD per year.

Benefits:

• Stock Options: Opportunity to own a stake in a high-growth company, aligning your success with the company's growth.

• Bonus: Performance-based bonus structure, rewarding contributions and achievements.

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and their dependents.

• Generous Paid Time Off (PTO): Ample vacation, sick leave, and paid holidays to ensure work-life balance.

• Professional Development: Budget for conferences, workshops, and continuous learning to foster skill advancement.

• Relocation Assistance: Support for candidates relocating to New York City.

Working Hours: Standard 40-hour work week, with flexibility expected during critical project phases and product launches. The company culture emphasizes "speed over perfection" and "ownership over bureaucracy," suggesting a dynamic work environment where dedication is valued.

📝 Enhancement Note: The salary range is exceptionally high for a Product Designer, indicating a critical, senior role with significant impact potential in a specialized, high-demand sector (Web3/DeFi). The benefits are typical for a well-funded tech startup, with stock options and bonuses being key components for attracting top talent. The working hours reflect a fast-paced environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, Cryptocurrency, Decentralized Finance (DeFi), Social Networking. Baton Corporation is a high-growth company operating at the intersection of cutting-edge technology and emerging financial systems, notably contributing to pump.fun, a leading crypto social network. This dynamic environment requires adaptability and a proactive mindset.

Company Size: Mid-size to Large, fast-growing (inferred from "high-growth software development company" and significant funding potential implied by salary). This size suggests a structure that is still agile but has established processes and teams.

Founded: The founding date is not specified, but the company's contribution to pump.fun and its "building for the future" ethos suggest a relatively modern company, likely established within the last 5-10 years to be a significant player in the crypto space.

Team Structure:

• Product Design Team: Will likely consist of other designers, potentially with specializations (UX, UI, Research) who report to a Design Lead or Head of Product. Collaboration with Product Managers and Engineers is paramount.

• Cross-Functional Collaboration: Design is deeply integrated with Product Management and Engineering. Expect close working relationships with these teams to drive product vision and execution.

• Agile Development: Given the company's emphasis on speed, it's highly probable they operate on Agile or Scrum methodologies, requiring frequent communication and iterative development cycles.

Methodology:

• Data-Driven Design: While emphasizing "speed over perfection," the role of a Product Designer inherently involves using user data, research, and analytics to inform design decisions.

• Iterative Development: The "ship now, iterate later" mentality implies a continuous cycle of design, development, launch, and refinement based on real-world performance and user feedback.

• User-Centricity: Despite the fast pace, the core focus remains on delivering user value, translating complex DeFi concepts into accessible experiences.

Company Website: https://batoncorporation.com/

📝 Enhancement Note: The company culture is described as fast-paced, ambitious, and focused on rapid innovation. The emphasis on "elite builders," "moving fast," and "talented density" points to a high-performance environment that values individual contribution and rapid execution. The specific mention of pump.fun provides concrete context for the company's operational domain.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role is positioned as a key individual contributor with significant responsibility for product direction and user experience. The high salary range and emphasis on leadership in design execution indicate a senior-level position.

Reporting Structure: Likely reports to a Head of Product, Design Lead, or potentially a VP of Product/Engineering, depending on the exact organizational structure. The role involves close collaboration with Product Managers and Engineering leads.

Operations Impact: The Product Designer will have a direct and significant impact on user acquisition, engagement, retention, and the overall success of Baton Corporation's products, particularly within the competitive Web3 and DeFi markets. Their ability to translate complex concepts into user-friendly experiences will be critical for mainstream adoption and market differentiation.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Lead Product Designer or Design Manager role, overseeing a team and shaping the design vision.

• Specialization: Deepen expertise in Web3/DeFi design, becoming a sought-after specialist in this niche field.

• Product Strategy Influence: Contribute more broadly to product strategy and roadmap planning as a senior member of the product team.

• Entrepreneurial Experience: Gain invaluable experience in a high-growth startup environment, potentially leading to future entrepreneurial ventures.

📝 Enhancement Note: This analysis contextualizes the "Product Designer" title within an operations framework, highlighting the strategic importance and growth trajectory of the role, particularly in a high-stakes industry like Web3/DeFi. The "operations impact" focuses on how design directly influences business outcomes.

🌐 Work Environment

Office Type: On-site in New York City. This suggests a collaborative, in-person work environment, which is often favored by high-growth startups for fostering rapid communication and team cohesion.

Office Location(s): New York City, NY. This prime location offers access to a vibrant tech talent pool and a dynamic business ecosystem.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, with open spaces, meeting rooms, and areas for brainstorming.

• High-Performance Tools: Expect access to top-tier design software, hardware, and potentially specialized tools for Web3/DeFi development and simulation.

• Team Interaction: Frequent opportunities for face-to-face interaction with product managers, engineers, and fellow designers, facilitating quick feedback loops and problem-solving.

Work Schedule: While a standard 40-hour week is mentioned, the company culture's emphasis on speed and ownership implies that flexibility and a willingness to put in extra effort during critical periods are expected. This is typical for roles in high-growth tech companies, especially in rapidly evolving sectors.

📝 Enhancement Note: The on-site requirement in NYC is highlighted, along with the implications for collaboration and access to resources. The work schedule is framed within the context of the company's culture, emphasizing adaptability and commitment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your resume and portfolio to assess basic qualifications and alignment with the role.

• Portfolio Presentation & Design Challenge: Expect to present your portfolio, walk through key case studies, and potentially tackle a design challenge or take-home assignment relevant to the company's product. This will assess your design thinking, problem-solving skills, and ability to articulate your process.

• Cross-Functional Interviews: Interviews with Product Managers and Engineers to evaluate collaboration style, technical understanding, and ability to work within a team.

• Hiring Manager/Leadership Interview: A final interview with senior leadership to assess cultural fit, strategic thinking, and overall potential impact.

Portfolio Review Tips:

• Storytelling is Key: For each case study, clearly articulate the problem, your role, your process, the solutions you designed, and the measurable outcomes. Use visuals effectively to support your narrative.

• Highlight Web3/DeFi Relevance: If you have relevant experience, make it prominent. Explain how you approached the unique challenges of designing for this space.

• Showcase Your Process: Demonstrate your thinking, not just the final polished designs. Include sketches, wireframes, user flows, and iterations to show how you arrived at your solutions.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced user errors, improved engagement).

• Tailor to Baton: Research Baton Corporation and pump.fun thoroughly. Be prepared to discuss how your skills and experience align with their mission and products.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with common DeFi concepts and Web3 user experiences.

• Focus on User Needs: Approach any design challenge by first defining the user problem and then ideating solutions that address those needs.

• Communicate Your Rationale: Be prepared to explain why you made certain design decisions, referencing user research, design principles, or business goals.

• Embrace Constraints: In a fast-paced environment, you'll need to make trade-offs. Show your ability to balance speed, functionality, and design quality.

📝 Enhancement Note: This section provides actionable advice tailored to a product design role, emphasizing the critical importance of the portfolio and specific preparation for a Web3/DeFi context. The interview process is outlined to give candidates a clear roadmap.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision, Protopie. Proficiency in at least one of these is essential, with Figma being a strong industry standard.

• Collaboration & Project Management: Tools like Jira, Asana, Trello, or similar platforms for tracking design tasks and project progress.

• Communication: Slack, Zoom, or similar for real-time team communication and virtual meetings.

Analytics & Reporting:

• User Analytics Platforms: Google Analytics, Mixpanel, Amplitude, or similar tools to track user behavior and product performance.

• A/B Testing Tools: Optimizely, VWO, or in-house solutions for experimenting with design variations.

CRM & Automation:

• While not directly a design tool, understanding how CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms integrate with user experience and data collection can be beneficial.

📝 Enhancement Note: This section lists the essential design tools and related technologies that a Product Designer would typically use. The emphasis is on design software, but also includes supporting tools for collaboration and understanding user behavior, which are critical for data-informed design.

👥 Team Culture & Values

Operations Values:

• Speed over Perfection: A bias for action and rapid iteration. The team values shipping quickly and learning from live product performance.

• Ownership over Bureaucracy: Empowering individuals to make significant decisions and take responsibility for their work without excessive red tape.

• Talent Density over Headcount: A commitment to hiring and working with exceptionally skilled individuals who can drive significant impact.

• Building for the Future: A forward-thinking mindset focused on innovation and shaping the future, particularly within the Web3 space.

• User-Centricity: Despite the fast pace, the ultimate goal is to create products that users love and find valuable.

Collaboration Style:

• Direct & Transparent: Expect open and honest communication, with a focus on constructive feedback.

• Cross-Functional Integration: Designers work hand-in-hand with Product Managers and Engineers, fostering a shared sense of responsibility for product outcomes.

• Agile & Iterative: The collaboration style supports rapid prototyping, testing, and feedback loops inherent in Agile development.

📝 Enhancement Note: The company's stated values are directly translated into cultural expectations for team members, highlighting the high-performance, innovative, and user-focused ethos of Baton Corporation.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Rapidly Evolving Landscape: The Web3 and DeFi space changes incredibly fast. Staying ahead of trends and adapting designs to new technologies and market shifts will be a constant challenge.

• Simplifying Complexity: Translating sophisticated and often abstract DeFi concepts into intuitive, user-friendly interfaces for a mainstream audience is a significant design hurdle.

• Balancing Speed and Quality: Adhering to the "speed over perfection" mantra while ensuring high-quality, user-centric design requires careful judgment and effective prioritization.

• Building Trust in a New Ecosystem: Designing for a space where user trust and security are paramount presents unique challenges in user experience and communication.

Learning & Development Opportunities:

• Deep Dive into Web3/DeFi: Unparalleled opportunity to become an expert in designing for the decentralized web and the future of finance.

• Advanced Design Methodologies: Exposure to cutting-edge design thinking and tools within a fast-paced, innovative environment.

• High-Impact Product Influence: The chance to shape products with potentially massive global reach and impact.

• Mentorship from Top Talent: Working alongside "elite builders" and "best talent" provides a rich learning environment.

📝 Enhancement Note: This section outlines the inherent difficulties of working in the Web3/DeFi space and a high-growth startup, framing them as opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a simple user experience. How did you approach it, and what was the outcome?" (Focus on your process, user research, and quantifiable results.)

• "How do you balance the need for speed in execution with the importance of delivering a high-quality, user-centered design?" (Reference company values like "speed over perfection" and "ownership.")

• "Walk us through a challenging design decision you made on a past project. What were the trade-offs, and how did you justify your choice?" (Demonstrate critical thinking and ability to navigate constraints.) Company & Culture Questions:

• "What interests you most about Baton Corporation and our work with pump.fun? How do you see your skills contributing to our mission of building for the future?" (Show genuine interest and research.)

• "Our culture values 'talent density.' What does that mean to you, and how do you contribute to a high-performing team environment?" (Highlight your collaborative and self-improving nature.)

• "How do you stay updated on design trends, especially within the rapidly evolving Web3 space?" (Demonstrate continuous learning and passion for the domain.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, the solution, and the impact. Use a consistent story arc.

• Highlight Key Deliverables: Showcase wireframes, user flows, prototypes, and final UI designs. Explain the rationale behind each.

• Emphasize Collaboration: Detail how you worked with PMs and Engineers. Show examples of design handoffs and problem-solving during development.

• Be Ready for Deep Dives: Expect detailed questions about your design choices, research methods, and how you measured success.

• Enthusiasm for Web3/DeFi: Convey your passion for the industry and your understanding of its unique challenges and opportunities.

📝 Enhancement Note: This section provides specific, actionable interview preparation advice tailored to the role, company, and industry, focusing on demonstrating strategic thinking, cultural fit, and design expertise.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest case studies that best represent your skills, experience, and ability to tackle complex design problems. Prioritize projects that showcase your user-centric approach and, if possible, any experience with Web3 or complex financial concepts.

• Optimize Your Resume: Ensure your resume clearly highlights your years of experience, key design skills (especially Figma/Sketch), and any relevant achievements in consumer products or the Web3/DeFi space. Quantify your impact where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on storytelling, clarity, and articulating your design process and its impact. Be ready to discuss your experience with design systems and user research.

• Research Baton Corporation: Thoroughly understand the company's mission, their work with pump.fun, and their core values. Be prepared to articulate why you are excited about this specific opportunity and how you align with their culture of speed, ownership, and building for the future.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.