Product Designer - Beach Bum

📍 Job Overview

Job Title: Product Designer - Beach Bum

Company: Voodoo (Beach Bum Games)

Location: Raanana, Israel

Job Type: Full-Time

Category: Product Design, Game Design, UI/UX Design

Date Posted: June 17, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual direction and user experience for "Lord of the Board," a globally popular social backgammon game, by taking creative ownership of new features and live events.

• Collaborate closely with Product Managers, Developers, and Artists to translate complex feature mechanics into intuitive, visually appealing, and pixel-perfect user interfaces.

• Develop and maintain comprehensive UX flows, layouts, and reusable UI components, ensuring consistency with the game's established art style and tone.

• Contribute to the evolution of the game's visual language and overall design quality through active participation in design discussions and feedback sessions.

📝 Enhancement Note: This role is for a Product Designer specifically within the gaming industry, focusing on mobile games. The "Beach Bum" designation and the "Lord of the Board" game context are crucial. The hybrid work arrangement implies a need for on-site collaboration, even with the "TELECOMMUTE" tag, likely indicating flexibility for remote work within Israel.

📈 Primary Responsibilities

• Assume full creative ownership and end-to-end design responsibility for new game features and live in-game events that engage millions of daily active users.

• Partner with Product Managers to deeply understand business objectives, user needs, and feature requirements, translating these into clear, polished, and engaging design solutions.

• Craft intuitive, pixel-perfect user interfaces and game UI elements that are visually consistent with the game's unique art style, brand identity, and overall player experience.

• Develop and meticulously maintain comprehensive user experience (UX) flows, detailed screen layouts, and a library of reusable UI components, from initial concept ideation through to final asset delivery.

• Actively participate in design critiques and team reviews, sharing and discussing UX/UI solutions to collectively advance the game's visual language, design standards, and overall aesthetic quality.

• Integrate AI-assisted design workflows and tools to enhance creativity, efficiency, and exploration of design possibilities within the user interface and feature development process.

📝 Enhancement Note: The responsibilities emphasize creative ownership, collaboration within a game development studio, and a focus on delivering polished, user-centric designs for a live-service mobile game. The mention of "live events" suggests a need for designing dynamic and engaging in-game experiences.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is implied.

Experience: Minimum of 3 years of dedicated UI/UX design experience specifically for mobile games, with a proven track record in designing features and live events.

Required Skills:

• Demonstrated expertise in UI/UX design for mobile games, specifically focusing on feature design and live events.

• An exceptional portfolio showcasing:

  • Superior UI craft, creative problem-solving, and meticulous attention to detail.
  • Well-defined user flows and layouts executed with pixel-perfect precision.
  • Comprehensive feature design, including logos, icons, and interactive UI panels.

• Proficiency in fundamental design principles, including strong command of color theory, composition, typography, layout design, and principles of UI animation.

• Expert-level proficiency in Figma: including advanced use of components, variants, auto-layout, prototyping capabilities, and experience working within or contributing to a shared design system.

• Expert-level proficiency in Photoshop: adept at non-destructive editing techniques (adjustment layers, masks), layer comps, smart objects, layer styles, and efficient, clean asset export for game development.

• Willingness and adaptability to embrace new tools and integrate AI-assisted design workflows into the creative process.

• Strong collaborative and interpersonal skills: accountable, dependable, an effective communicator, and receptive to giving and receiving constructive feedback.

• A robust product mindset: understanding of product goals, user needs, and a genuine passion for games and intuitive interface design. Preferred Skills:

• Hands-on experience leveraging AI tools within the design workflow, such as generative image tools (Midjourney, Adobe Firefly) and ideation tools (Claude, ChatGPT, or similar), with a strong desire to work within an AI-assisted design pipeline.

• Prior experience designing for social, multiplayer, or live-ops-driven mobile games.

• Proficiency in motion design and UI animation, utilizing tools like After Effects or equivalent.

• Familiarity with game development environments, specifically experience working with Unity.

📝 Enhancement Note: The requirements strongly emphasize practical experience in mobile game design and deep technical skills in Figma and Photoshop. The explicit mention of AI tools, both as a requirement and a strong advantage, highlights Voodoo's forward-thinking approach to design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end ownership of mobile game features or live events, from initial concept to final polished UI.

• Showcase detailed UX flows and wireframes, illustrating the user journey and interaction logic for key features.

• Present high-fidelity mockups and interactive prototypes with pixel-perfect execution, highlighting UI craft and visual design.

• Include case studies that articulate design decisions, challenges faced, problem-solving approaches, and the impact of design on user engagement or game metrics.

• Clearly present reusable UI components and explain their integration within a design system context. Process Documentation:

• Illustrate your process for translating product requirements and feature mechanics into actionable design specifications.

• Detail your approach to iterating on designs based on feedback from product managers, developers, artists, and user testing.

• Show examples of how you maintain design consistency and quality across a complex mobile game interface.

• Provide insights into your asset creation and handover process for development teams.

📝 Enhancement Note: The portfolio is critical for this role, requiring candidates to demonstrate not just aesthetic skill but also a robust design process, problem-solving capabilities, and an understanding of game development workflows, including the use of design systems and potentially AI tools.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 3+ years of experience in Israel, particularly in the tech/gaming sector, a competitive salary range would likely be between ILS 25,000 - ILS 40,000 per month, depending on specific experience, portfolio strength, and negotiation.

Benefits:

• Cibus meal card with a monthly allowance of ILS 1,000.

• Comprehensive sick leave policy, starting from the first day of employment.

• Half-day off on select holiday eves, in addition to statutory and contractual entitlements.

• An additional vacation day is accrued for each year of employment, enhancing long-term employee appreciation.

• Convenient company shuttle service available from Tel Aviv, Ramat Gan, Givatayim, and Herzliya.

• Study fund (Keren Hishtalmut) provided from the first day of employment, supporting professional development.

Working Hours: The standard working hours are assumed to be 40 hours per week, typical for a full-time role in Israel. The hybrid arrangement suggests a flexible structure, likely involving a set number of days in the office.

📝 Enhancement Note: Salary is estimated based on Israeli market rates for mid-level tech roles in Raanana, considering the specified benefits and the general cost of living. The provided benefits are substantial and reflect a strong commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming & Entertainment. Voodoo is a significant player in the hypercasual and casual mobile game market, known for its rapid development cycles and data-driven approach to game publishing and development. Beach Bum Games, as a studio within Voodoo, focuses on deeper, more social gaming experiences like backgammon.

Company Size: Voodoo is a large, well-established tech company with a global presence and a significant number of employees across various studios. Beach Bum Games operates as a dedicated studio within this larger organization. This means access to Voodoo's resources and infrastructure, while maintaining a focused studio culture.

Founded: Voodoo was founded in 2017. Beach Bum Games is a studio developed under Voodoo's umbrella, focusing on a specific niche within the gaming portfolio.

Team Structure:

• The Product Art & Design team is likely composed of product designers, UI/UX designers, game artists, and potentially UX researchers.

• This role reports into a Design Lead or Head of Product Design and works in close collaboration with Product Managers, Game Designers, Developers (Unity engineers), and QA testers.

• Cross-functional collaboration is essential, with designers working hand-in-hand with development teams to ensure design feasibility and successful implementation. Methodology:

• Data-driven decision-making is a core tenet of Voodoo's approach, meaning designs will likely be informed by user analytics, A/B testing, and player feedback.

• Agile development methodologies are common in game development, suggesting a fast-paced, iterative design process.

• Emphasis on creative ownership and experimentation to drive player engagement and retention in live-service games.

Company Website: https://voodoo.io/

📝 Enhancement Note: Voodoo's culture is generally characterized by a fast-paced, data-informed, and growth-oriented environment. For Beach Bum Games, this translates to a focus on creating engaging, long-term player experiences within the social gaming space, balancing innovation with the timeless appeal of games like backgammon.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, requiring 3+ years of experience. It offers significant creative ownership and the opportunity to impact a product used by millions. It's a stepping stone to Senior Product Designer or Lead Designer roles.

Reporting Structure: The designer will report to a Design Lead or Head of Product/Design within the Beach Bum Games studio. They will collaborate extensively with Product Managers and Development teams.

Operations Impact: The Product Designer's work directly influences player engagement, retention, and monetization through the UI/UX of features and live events. Their designs are critical to the game's success and the player's overall enjoyment, directly impacting Voodoo's revenue streams from "Lord of the Board."

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in mobile game UI/UX, live-ops design, and potentially AI-assisted design workflows.

• Career Progression: Path to Senior Product Designer, Lead Product Designer, or even Head of Design roles within Voodoo or Beach Bum Games.

• Cross-Functional Learning: Exposure to game design, product management, and development processes, fostering a holistic understanding of game creation.

• Leadership Potential: Opportunity to mentor junior designers and take on more significant feature ownership and strategic design initiatives.

📝 Enhancement Note: This role offers a clear growth trajectory within a large, successful gaming company, with opportunities for both technical skill enhancement and leadership development in the specialized field of mobile game product design.

🌐 Work Environment

Office Type: Hybrid. This indicates a blend of remote work flexibility and in-office collaboration. The office is likely a modern workspace designed to foster creativity and teamwork.

Office Location(s): The primary office location is Raanana, Israel. The company shuttle service from major Tel Aviv metropolitan areas suggests it's accessible for a wide talent pool.

Workspace Context:

• The workspace is designed to be collaborative, with opportunities for designers to interact with Product Managers, developers, and artists.

• Access to industry-standard design tools and technology, including high-performance workstations necessary for Figma, Photoshop, and potentially AI tools.

• An environment that encourages open communication, feedback exchange, and shared learning among creative and technical teams working on "Lord of the Board."

Work Schedule: A standard 40-hour work week is expected, with flexibility inherent in the hybrid model. This allows for focused independent work and scheduled collaborative sessions.

📝 Enhancement Note: The hybrid model and shuttle service are key features, catering to employees who value work-life balance while still needing to be present for team synergy and project collaboration in the Raanana office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role and alignment with the required skills and experience.

• Portfolio Presentation & Technical Interview: A deep dive into your portfolio, discussing your design process, problem-solving approaches, and technical skills (Figma, Photoshop, UI/UX principles). You may be asked to walk through specific case studies.

• Team/Hiring Manager Interview: Discussion about your experience, collaboration style, product mindset, and how you fit into the Beach Bum Games studio culture. Expect questions about your passion for games and your experience with live-ops or social games.

• Potential Design Challenge: You might be given a small design task or challenge to assess your problem-solving skills and design execution under a time constraint.

• Final Interview: Possibly with a senior leader, focusing on cultural fit, long-term potential, and alignment with Voodoo's broader vision.

Portfolio Review Tips:

• Curate your portfolio to highlight your strongest mobile game UI/UX projects, emphasizing features and live events.

• For each project, clearly articulate the problem, your role, your design process, the solutions you developed, and the outcomes (quantifiable if possible).

• Showcase your proficiency in Figma and Photoshop, including examples of component systems, auto-layout, and complex asset creation.

• If you have AI-assisted design work, include it and explain how you leveraged these tools to enhance your process or outcomes.

• Be prepared to discuss your understanding of game mechanics, player psychology, and live-ops strategies.

• Ensure your portfolio is easily accessible (e.g., via a personal website or a dedicated platform like Behance/Dribbble). Challenge Preparation:

• If a design challenge is given, focus on understanding the core problem and user needs quickly.

• Prioritize clarity and usability in your design solution.

• Be prepared to articulate your rationale for design decisions, even under pressure.

• For a game design challenge, consider aspects like player engagement, intuitive controls, and visual appeal.

📝 Enhancement Note: The portfolio is paramount. Candidates must clearly demonstrate their ability to design for mobile games, specifically focusing on user experience, visual polish, and engagement mechanics for a live-service product. Emphasizing AI tool usage is a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, prototyping, and component-based design systems. Expert-level proficiency is a must.

• Photoshop: Essential for asset creation, image manipulation, and detailed visual refinement. Expert-level proficiency required.

• AI-Assisted Design Tools: Tools such as Midjourney, Adobe Firefly, Claude, or ChatGPT are encouraged and will be integrated into workflows for ideation and asset generation.

• Prototyping Tools: Figma's built-in prototyping is key, but familiarity with other tools may be beneficial.

Analytics & Reporting:

• While not a direct design tool, understanding how to interpret data from analytics platforms (e.g., Amplitude, Firebase, internal Voodoo tools) to inform design decisions is crucial.

• Familiarity with A/B testing concepts and how design variations impact key metrics. CRM & Automation:

• Not directly applicable to this design role, but understanding how game features integrate with backend systems and monetization platforms might be beneficial. Game Development Integration:

• Unity: Experience working with or within the Unity engine is a significant advantage, allowing for better understanding of design implementation constraints and opportunities.

📝 Enhancement Note: The explicit mention of Figma, Photoshop, and AI tools highlights the technical requirements. Familiarity with Unity is a strong plus, indicating a need for designers who can bridge the gap between design and development.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep understanding of player needs and a commitment to creating enjoyable, engaging experiences that foster long-term retention.

• Data-Driven Innovation: Utilizing player data and analytics to inform design decisions and drive continuous improvement, balanced with creative intuition.

• Collaboration & Transparency: Open communication, active feedback exchange, and a team-oriented approach to problem-solving.

• Excellence & Polish: A commitment to high-quality design, pixel-perfect execution, and a keen eye for detail in all aspects of the game's UI/UX.

• Adaptability & Learning: Embracing new tools, technologies (like AI), and methodologies to stay at the forefront of game design.

Collaboration Style:

• Highly collaborative, involving frequent interaction with Product Managers, fellow designers, artists, and engineers.

• A culture of constructive critique and open feedback is encouraged to elevate design quality.

• Emphasis on shared ownership of features and a collective drive to improve the player experience.

• Cross-functional understanding is valued, with designers encouraged to understand the technical and product considerations behind their work.

📝 Enhancement Note: The culture emphasizes a blend of creative freedom, data-informed decision-making, and strong teamwork within a fast-paced gaming environment. The integration of AI tools suggests a culture that embraces technological advancement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Timelessness with Innovation: Designing for a classic game like backgammon while incorporating modern social, competitive, and live-ops features that appeal to a broad audience.

• Scale of Impact: Designing for millions of players means that even small UI/UX flaws can have a significant negative impact on user experience and retention.

• Integration of AI: Effectively leveraging AI tools to enhance, rather than replace, human creativity and judgment in the design process.

• Fast-Paced Development: Adapting to rapid iteration cycles common in mobile game development while maintaining high design quality and consistency.

Learning & Development Opportunities:

• Specialized Game Design Skills: Deepen expertise in UI/UX for mobile games, live-ops events, and social/multiplayer game design.

• AI in Design: Gain practical, hands-on experience with cutting-edge AI design tools and workflows.

• Data Analysis for Designers: Learn to effectively use game analytics to inform design decisions and measure impact.

• Career Pathing: Opportunities for advancement to Senior/Lead roles, potentially exploring management or specialized design areas.

• Industry Exposure: Work within a leading mobile game publisher (Voodoo) and contribute to a globally recognized title.

📝 Enhancement Note: The role presents exciting challenges in a dynamic industry, with ample opportunities for professional growth and skill development, particularly in the emerging area of AI-assisted design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took creative ownership of a significant feature or event in a mobile game. What was your process, what challenges did you face, and what was the outcome?" (Focus on demonstrating ownership, process, and impact).

• "How would you approach designing a new live event for 'Lord of the Board' to increase player engagement during a typically slower period? What UI elements would be critical?" (Assess understanding of live-ops, player psychology, and UI design for engagement).

• "Walk us through a complex UI flow you designed. What were the key decisions made, and how did you ensure it was intuitive for a broad player base?" (Demonstrate UX thinking and detailed design execution).

• "How do you see AI tools impacting the future of game design? How would you integrate AI into your workflow for this role?" (Assess forward-thinking, technical adaptability, and specific AI tool experience). Company & Culture Questions:

• "What do you admire about Voodoo's approach to mobile gaming, or specifically about 'Lord of the Board'?" (Show genuine interest and research).

• "How do you handle constructive feedback on your designs, especially from non-designers like product managers or developers?" (Assess collaboration and receptiveness).

• "Describe your ideal team environment. How do you contribute to a positive and productive design culture?" (Evaluate cultural fit and teamwork). Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story that highlights the problem, your unique contribution, your design process, and the measurable results.

• Process Clarity: Clearly explain your decision-making process, including user research, ideation, iteration, and testing.

• Visual Polish: Ensure your presentation is as polished and visually appealing as your design work. Use high-quality mockups and clear examples.

• Tool Proficiency: Be ready to discuss your specific use of Figma, Photoshop, and any AI tools, demonstrating your mastery.

• Impact Focus: Quantify the impact of your designs whenever possible (e.g., increased engagement, improved conversion rates, reduced user errors).

📝 Enhancement Note: Interview preparation should focus on showcasing practical experience in mobile game UI/UX, a strong grasp of design tools, an understanding of player engagement mechanics, and an openness to innovative technologies like AI.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature your best mobile game UI/UX design projects, specifically highlighting features and live events. Be prepared to discuss your process and rationale for each piece.

• Resume Optimization: Ensure your resume clearly details your 3+ years of experience in mobile game design and explicitly lists your proficiency in Figma, Photoshop, and any AI design tools you've used. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and the impact of your work. Prepare specific examples for strategy and behavioral questions, and be ready to discuss your passion for games.

• Company Research: Familiarize yourself with Voodoo's portfolio, their approach to game development, and the "Lord of the Board" game itself. Understand their emphasis on data, live-ops, and potentially their integration of AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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