Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Viber

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-05-13

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end product design process for Viber Pay, a critical fintech offering within Rakuten Viber's super-app.

• Drive the design of secure and user-friendly financial flows, including money sending, receiving, wallet onboarding, and identity verification.

• Actively leverage and integrate AI tools throughout the design lifecycle, from research synthesis and ideation to workflow automation and prototyping.

• Contribute to the strategic development of AI-driven product features that enhance user experience within a rapidly evolving digital landscape.

• Collaborate closely with product managers, engineers, and a global design team to deliver high-impact design solutions that align with business objectives and user needs.

📝 Enhancement Note: This role is positioned within a high-growth fintech product (Viber Pay) inside a well-established super-app, indicating a significant opportunity for impact on a large user base. The emphasis on AI integration suggests a forward-thinking design team and a need for designers who are adaptable and innovative. The "end-to-end role from discovery to delivery" signifies a high degree of autonomy and responsibility.

📈 Primary Responsibilities

• Spearhead the complete design lifecycle, encompassing user discovery, in-depth research, iterative prototyping, rigorous testing, and final design delivery for key Viber Pay features.

• Take ownership of the design for critical financial transaction flows, ensuring paramount clarity, security, and user trust in areas such as sending/receiving money, wallet account setup, comprehensive transaction history, and identity verification processes.

• Proactively integrate and experiment with AI tools across all design phases, including research synthesis, ideation sessions, prototyping, and workflow automation, to enhance efficiency and explore novel design approaches.

• Play a key role in shaping and defining AI-powered product features that will be seamlessly integrated into the Viber super-app user experience.

• Conduct hands-on user research, including user interviews, usability testing sessions, and deep dives into product data and analytics to inform design decisions.

• Actively contribute to the ongoing development and evolution of the shared design system across all Viber products, ensuring consistency and scalability.

• Maintain a strategic perspective, understanding and articulating how design decisions directly influence product Key Performance Indicators (KPIs) and overall business outcomes.

📝 Enhancement Note: The responsibilities emphasize a strong bias for action and ownership, typical of experienced product designers in dynamic environments. The specific mention of "regulated or compliance-adjacent flows" and "identity verification" points to the critical nature of user trust and adherence to financial regulations within this role.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred for Product Design roles. A strong portfolio demonstrating equivalent practical experience will be highly valued.

Experience: Minimum of 5 years of dedicated product design experience, with a strong focus on B2C mobile applications.

Required Skills:

• Product Design: Proven ability to lead the entire product design process from concept to launch for complex B2C mobile applications.

• UX/UI Design: Deep understanding of user-centered design principles, interaction design, and visual design best practices for mobile platforms.

• Fintech/Payments Design: Demonstrable experience designing for financial services, digital wallets, or payment platforms, with an understanding of user trust and security considerations.

• User Research: Proficiency in conducting qualitative and quantitative user research, including user interviews, usability testing, surveys, and data analysis.

• Prototyping: Expertise in creating interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar, to effectively communicate design concepts and test user flows.

• Data-Driven Decision Making: Ability to leverage product analytics and user data to inform design choices and measure the impact of design changes.

• AI Tool Integration: Experience or strong interest in utilizing AI tools for design research, ideation, workflow automation, and prototyping.

• Mobile Design Expertise: In-depth knowledge of iOS and Android design guidelines and best practices for mobile user interfaces.

• Design Systems: Experience contributing to or working within established design systems to ensure product consistency and scalability.

• Communication: Excellent written and verbal communication skills, with the ability to articulate design rationale clearly to cross-functional teams and leadership.

Preferred Skills:

• Experience designing for regulated financial services, including onboarding, KYC (Know Your Customer), and compliance-related flows.

• Proficiency in specific AI design tools or platforms.

• Familiarity with Agile/Scrum development methodologies.

• Experience working in a global, distributed team environment.

📝 Enhancement Note: The requirement for 5+ years of experience in B2C mobile products, especially in fintech, suggests a mid-to-senior level role. The emphasis on "taking full ownership" and "leading with data" indicates a need for self-starters who can operate with autonomy and influence product direction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing end-to-end product design projects, with a strong emphasis on B2C mobile applications, particularly within fintech or payments.

• Detailed case studies that clearly articulate the problem statement, your design process, research methodologies employed, key decisions made, and the measurable impact of your solutions.

• Demonstrations of your ability to handle complex financial flows, including user onboarding, transaction management, and security features, highlighting how you ensured clarity and user trust.

• Examples of how you have leveraged user data and analytics to inform design iterations and validate design effectiveness.

• Evidence of contributions to or creation of design systems, showcasing your understanding of scalable and consistent UI/UX.

Process Documentation:

• Case studies should clearly document the discovery and research phases, detailing the methods used to understand user needs and business requirements.

• Illustrate your prototyping and testing methodologies, including iterations based on feedback and data.

• Document how design decisions were tied to product KPIs and business outcomes, providing quantitative results where possible.

• Show evidence of your ability to collaborate effectively with product managers and engineers throughout the design and development lifecycle.

📝 Enhancement Note: For this role, a portfolio should strongly emphasize the ability to translate complex financial requirements into intuitive and trustworthy user experiences. Demonstrating a data-driven approach and an understanding of AI's role in design will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Product Designers in London, UK, with 5-10 years of experience in B2C mobile and fintech, the estimated annual salary range is £65,000 - £90,000. This range accounts for the specialized skills required, the company's likely compensation philosophy as part of Rakuten, and the cost of living in London.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.

• Generous Paid Time Off: Vacation days, sick leave, and public holidays.

• Retirement Savings Plan: Company-matched pension or 401(k) equivalent.

• Professional Development: Budget for training, conferences, and courses to enhance skills, particularly in AI and fintech design.

• Commuting Support: Potential for travel allowances or subsidies for London-based employees.

• Employee Assistance Program: Support services for mental, financial, and legal well-being.

• Stock Options/Grants: Potential for equity participation as part of Rakuten's global compensation structure.

• Global Collaboration Opportunities: Exposure to international teams and projects within the Rakuten ecosystem.

Working Hours: Typically a 40-hour work week, with flexibility offered to accommodate project deadlines and personal needs, common in tech and design roles. Expect a hybrid working model with a requirement to be present in the London office for collaborative work and team engagement.

📝 Enhancement Note: Salary estimates are based on research from UK job boards (e.g., Glassdoor, LinkedIn Salary) for Product Designer roles in London, adjusted for the specific requirements of fintech and AI experience. Benefits are standard for a company of Viber's scale and industry, with a focus on professional growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Telecommunications / Fintech / Social Media. Viber operates as a "super-app," integrating communication with a wide array of services, including financial technology (Viber Pay). This multi-faceted approach positions it as a significant player in the global digital landscape, competing with other communication platforms and emerging fintech solutions. The company's association with Rakuten, a global e-commerce and technology conglomerate, further underscores its scale and strategic importance.

Company Size: Viber is part of Rakuten, a large global enterprise. While specific employee numbers for Viber itself are not detailed here, Rakuten as a whole employs tens of thousands of people worldwide. This large scale means operations professionals can expect structured processes, ample resources, and opportunities for global collaboration, but also the need for clear communication and efficient workflow management to navigate the organization.

Founded: Rakuten was founded in 1997, and Viber was acquired by Rakuten in 2014. This history indicates a company with established operational frameworks and a commitment to innovation, evidenced by its ongoing development of services like Viber Pay.

Team Structure:

• The Product Design team likely consists of specialists in UX, UI, research, and potentially design operations, working across various product verticals within Viber.

• This role reports into a Product Design Manager, with close day-to-day collaboration with Product Managers and Engineering teams located in the UK.

Methodology:

• Data-Driven Product Development: Emphasis on using user data, analytics, and A/B testing to validate design hypotheses and measure feature performance.

• Agile Development: Likely follows Agile methodologies for iterative product development, requiring close collaboration with engineering sprints.

• User-Centric Design: A core principle of putting the user at the center of the design process, driven by research and continuous feedback loops.

• AI Integration: Proactive adoption of AI tools and methodologies to optimize design workflows and enhance user experiences.

Company Website: https://www.viber.com/

📝 Enhancement Note: The company context highlights Viber's ambition to be a comprehensive "super-app," with Viber Pay being a strategic growth area. The integration with Rakuten provides stability and resources, while the international team structure necessitates strong communication and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-to-Senior Product Designer level. It requires significant autonomy, end-to-end ownership of complex features, and the ability to influence product strategy, particularly in a specialized and high-stakes domain like fintech and AI. The expectation is that the designer can independently manage projects, conduct research, and drive design decisions with minimal oversight.

Reporting Structure: The Product Designer will report to a Design Manager and work closely with Product Managers and Engineering Leads within the Viber Pay product team. The role also involves significant collaboration with a global design team, likely requiring participation in cross-functional syncs and design reviews.

Operations Impact: The Product Designer will have a direct and significant impact on Viber's ability to succeed in the competitive fintech space. Their work on Viber Pay will influence user acquisition, retention, transaction volume, and overall user trust in the app's financial services. By integrating AI, they will also shape the future of how users interact with financial tools within a super-app.

Growth Opportunities:

• Specialization: Deepen expertise in fintech design, AI-driven product development, and secure financial flows.

• Leadership: Potential to grow into a Senior Product Designer role, taking on more complex projects, mentoring junior designers, or leading specific product initiatives.

• Cross-Functional Movement: Opportunities to collaborate with or transition into roles within Product Management, UX Research, or Design Operations within Viber or the broader Rakuten ecosystem.

• Skill Expansion: Continuous learning and development in emerging AI design tools and methodologies, staying at the forefront of industry innovation.

• Global Exposure: Gain experience working with diverse teams and user bases across different regions.

📝 Enhancement Note: The growth trajectory for this role is geared towards deepening specialized expertise in a high-demand area (fintech + AI) or moving into leadership positions within design or product development. The emphasis on self-driven growth aligns with the company's culture.

🌐 Work Environment

Office Type: The role is based in a physical office in London, indicating a hybrid work arrangement. This suggests a professional office environment designed to foster collaboration, innovation, and team cohesion.

Office Location(s): The specific office location in London will be provided upon application. London offers excellent transport links and is a major hub for technology and design professionals.

Workspace Context:

• Collaborative Spaces: The office likely features meeting rooms, brainstorming areas, and open-plan workspaces to facilitate interaction and teamwork between designers, product managers, and engineers.

• Technology & Tools: Access to modern design software, hardware, and potentially specialized AI tools and platforms necessary for the role.

• Team Interaction: Opportunities for informal and formal interactions with colleagues, including design critiques, team syncs, and cross-functional project meetings. The hybrid model implies a balance between in-office collaboration and remote work flexibility.

Work Schedule: The standard working hours are likely 9 AM to 5 PM or similar, with flexibility for project needs. The hybrid nature means a portion of the work will be conducted remotely, while a significant amount will require in-office presence for collaboration, particularly with UK-based teams and for team rituals.

📝 Enhancement Note: The on-site requirement in London, combined with the hybrid model, suggests a company that values in-person collaboration for critical design and product development activities, while still offering some flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience alignment, and cultural fit.

• Portfolio Review & Design Challenge: A session where candidates present their portfolio, discussing specific projects and design decisions. This may be followed by a take-home design challenge or an in-person/virtual whiteboard exercise focused on a real-world problem relevant to Viber Pay.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into experience, approach to problem-solving, leadership potential, and understanding of the role's strategic impact.

• Cross-Functional Interviews: Meetings with Product Managers, Engineering Leads, and potentially other designers to assess collaboration skills, technical understanding, and ability to work within the team's dynamic.

• Final Interview: A concluding interview, possibly with a higher-level manager or director, to finalize the decision and discuss terms.

Portfolio Review Tips:

• Storytelling is Key: Structure your case studies to tell a compelling story about the problem, your process, your unique contributions, and the outcome.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs. For Viber Pay, this could include metrics related to conversion rates, task completion times, user satisfaction, or transaction success.

• Showcase the "Why": Clearly articulate why you made specific design decisions. Connect your choices back to user research, data insights, or business goals.

• Highlight AI Integration: If you have experience or strong ideas about using AI in design, dedicate a section or specific examples to showcase this forward-thinking approach.

• Focus on Fintech Nuances: For this role, emphasize your understanding of user trust, security, compliance, and the unique challenges of designing for financial transactions.

• Be Prepared for Questions: Anticipate questions about your process, trade-offs you made, how you handle feedback, and how you would approach specific challenges within Viber Pay.

Challenge Preparation:

• Understand the Context: Research Viber Pay, its current features, and the competitive landscape of super-apps and fintech.

• Think Strategically: Consider the business goals (e.g., user adoption, transaction volume, security) and user needs (e.g., ease of use, trust, speed).

• Focus on Process: Even if the challenge is to produce a solution, clearly articulate your design process, including research, ideation, and iteration.

• Embrace AI: If the challenge allows, consider how AI could be integrated into your proposed solution or design process.

• Communicate Clearly: Practice explaining your thought process concisely and effectively, especially if it's a timed exercise.

📝 Enhancement Note: The interview process is designed to evaluate not only design skills but also strategic thinking, problem-solving abilities, and cultural fit within a fast-paced, innovative environment. The portfolio review is a critical component, requiring candidates to demonstrate tangible impact and a sophisticated design process.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Prototyping Tools: InVision, ProtoPie (for more advanced interactions).

• User Research Tools: UserTesting.com, Maze, Lookback, SurveyMonkey, Google Forms.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.

Analytics & Reporting:

• Product Analytics: Mixpanel, Amplitude, Google Analytics, Firebase Analytics.

• Data Visualization: Tableau, Power BI, Looker (for understanding user behavior metrics).

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from design interactions into CRM or marketing platforms is beneficial.

• AI Tools: Candidates are expected to actively use AI tools for:

  • Research Synthesis: Summarizing user interview transcripts, identifying themes.
  • Ideation: Generating design concepts or solutions.
  • Prototyping: Potentially AI-assisted prototyping or generating UI elements.
  • Workflow Automation: Streamlining repetitive design tasks.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma is essential. The emphasis on AI tools indicates a requirement for designers who are early adopters and can integrate new technologies into their workflow to drive efficiency and innovation. Familiarity with product analytics platforms is crucial for a data-driven approach.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, especially critical in financial services where trust is paramount.

• Data-Driven Innovation: Utilizing data and analytics to inform design decisions, validate hypotheses, and measure the impact of features, with a strong emphasis on continuous improvement.

• Collaboration & Transparency: Fostering an environment where open communication, honest feedback, and cross-functional teamwork are encouraged, especially between design, product, and engineering teams across different geographies.

• Ownership & Accountability: Encouraging individuals to take full responsibility for their work, from problem definition to successful execution and outcome.

• Adaptability & Learning: Embracing new technologies, particularly AI, and continuously learning to stay at the forefront of design and product development in the rapidly evolving tech landscape.

Collaboration Style:

• Cross-Functional Integration: Designers work hand-in-hand with Product Managers to define product strategy and roadmaps, and with Engineers to ensure feasible and high-quality implementation.

• Design Critiques & Feedback Culture: Regular participation in design reviews and critiques to share work, receive constructive feedback, and collectively elevate the quality of design solutions.

• Global Syncs: Active engagement in virtual meetings and communication channels to stay aligned with design teams and stakeholders in different time zones (e.g., Israel).

• Iterative Process: A culture that embraces iterative design, where feedback and data are used to continuously refine and improve products.

📝 Enhancement Note: The company's values emphasize a blend of user empathy, data-informed decision-making, and proactive adoption of new technologies like AI. The collaborative style requires strong communication and adaptability to work effectively across international teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Trust in Fintech: Creating user experiences for financial transactions that are perceived as secure, reliable, and trustworthy, especially for a broad consumer base.

• Balancing Complexity and Simplicity: Designing intuitive interfaces for complex financial flows (e.g., international money transfers, payment processing, identity verification) that are easy for first-time users to navigate.

• Integrating AI Seamlessly: Effectively incorporating AI-driven features into the user experience without making it feel intrusive, overly technical, or compromising user trust and control.

• Navigating Regulations & Compliance: Designing within the constraints of financial regulations and compliance requirements while still delivering a human-centered and efficient user experience.

• Global Consistency vs. Local Needs: Ensuring a consistent design language and user experience across diverse global markets while accommodating potential regional variations or preferences.

Learning & Development Opportunities:

• AI in Design Specialization: Deep dive into AI-powered design tools, generative design, and AI ethics in product development.

• Fintech Product Strategy: Gaining a deeper understanding of the fintech industry, market trends, and strategic product decision-making within financial services.

• Cross-Cultural Design Collaboration: Enhancing skills in working with international teams, understanding diverse user needs, and managing communication across different cultural contexts.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, or contribute to the evolution of the design team's processes and standards.

• Industry Conferences & Certifications: Access to resources for attending relevant design, UX, and fintech conferences, or pursuing certifications to enhance professional credentials.

📝 Enhancement Note: The challenges presented are inherent to the fintech and super-app space, requiring a designer who is not only skilled but also strategic and adaptable. The growth opportunities are significant for those looking to specialize in high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to designing a new feature for a financial product where user trust is the absolute highest priority. How would you ensure security and clarity?" (Focus on user research, iterative testing, clear microcopy, and error handling.)

• "Walk us through a complex B2C mobile product you designed from start to finish. What was the problem, your process, your key contributions, and the outcome?" (Be ready to deep dive into your portfolio case studies.)

• "How do you use data and analytics to inform your design decisions? Can you give an example of a time data changed your initial design direction?" (Highlight your quantitative skills and data-driven mindset.)

Company & Culture Questions:

• "Why are you interested in working for Viber, and specifically on the Viber Pay product?" (Research Viber's mission, its super-app strategy, and the importance of fintech.)

• "How do you approach giving and receiving constructive feedback in a design critique setting?" (Demonstrate your openness to feedback and collaborative spirit.)

• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration and communication across different locations?" (Highlight your adaptability and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with a high-level overview of the project and its goals. Then, detail the problem statement, your role, and your specific contributions.

• Show, Don't Just Tell: Use visuals (screenshots, wireframes, prototypes) to illustrate your design process and final solutions.

• Highlight Your Process: Clearly explain your methodology – research, ideation, prototyping, testing, and iteration. Emphasize how you leveraged user insights and data.

• Focus on Impact: For each project, clearly articulate the results and impact, using metrics whenever possible. For Viber Pay, this means focusing on how your design contributed to user acquisition, engagement, or trust.

• Be Prepared for Deep Dives: Anticipate detailed questions about your decision-making process, the trade-offs you made, and how you handled challenges.

• Practice Your Delivery: Rehearse your presentation to ensure it flows smoothly, stays within the allotted time, and effectively communicates your skills and experience.

📝 Enhancement Note: Preparing for this interview involves not only showcasing design skills but also demonstrating a strategic understanding of the fintech industry, an ability to integrate emerging technologies like AI, and a collaborative, data-driven mindset.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided application link on Comeet.

• Portfolio Customization: Tailor your resume and portfolio to specifically highlight your experience in B2C mobile product design, fintech, payments, user research, and AI integration. Ensure your case studies clearly demonstrate end-to-end ownership and measurable impact.

• Resume Optimization: Incorporate keywords from the job description, such as "Product Design," "UX/UI," "Fintech," "AI," "B2C Mobile," "User Research," and "Prototyping," to ensure ATS compatibility. Quantify achievements with specific metrics and outcomes.

• Prepare Your Narrative: Practice articulating your design process, key decisions, and the impact of your work. Be ready to discuss your experience with regulated financial flows and your approach to building user trust.

• Research Viber & Viber Pay: Understand Viber's mission, its super-app strategy, and the specific goals and challenges of the Viber Pay product. Familiarize yourself with their current user experience and competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.