Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Trulioo

Location: Vancouver, British Columbia, Canada

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: April 16, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the execution and delivery of high-quality, scalable product experiences within Trulioo's identity platform, emphasizing complex workflows and sophisticated product requirements.

• The Product Designer will translate intricate product needs into clear, thoughtful, and polished user interfaces and interaction patterns, ensuring consistency and usability across the platform.

• Collaboration is key, with close partnership anticipated with Senior/Principal Designers, Product Managers, and Engineers to drive product initiatives from concept to implementation.

• The position requires a strong understanding and application of Trulioo's established design system in Figma, contributing to its maintenance and extension for optimal design consistency and efficiency.

📝 Enhancement Note: This role is specifically geared towards an "execution-focused" designer who can independently translate defined product requirements into tangible design solutions, rather than a strategic or lead design role. The emphasis on "complex workflows," "data-intensive product environments," and "operational interfaces" suggests a focus on B2B SaaS applications where user efficiency and data clarity are paramount.

📈 Primary Responsibilities

• Design and deliver complete, end-to-end user experiences for designated product areas, encompassing user flows, interaction patterns, and final implementation-ready visual designs.

• Drive product features from initial concept through to successful implementation, operating with guidance from senior design team members.

• Translate complex and sophisticated product requirements into intuitive, clear, and user-friendly experiences, with a particular emphasis on multi-step workflows, branching logic, and validation states.

• Design effective system feedback mechanisms, including robust error states and retry flows, ensuring clarity and accessibility in operational interfaces and data-heavy dashboards.

• Collaborate closely with Product Managers and Engineers to align on product requirements, technical feasibility, and design specifications, ensuring seamless integration.

• Actively participate in product discovery phases, contributing insights and design perspectives to shape product direction and strategy.

• Clearly articulate design decisions, rationale, and trade-offs, and skillfully incorporate feedback from cross-functional partners to refine designs.

• Apply and extend Trulioo’s established design system within Figma, utilizing and contributing to components and patterns to maintain design consistency and efficiency.

• Uphold high standards for design consistency, accessibility (WCAG 2.1 AA), and overall visual quality across all product interfaces.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on detailed design execution and problem-solving within defined product areas, rather than broad strategic design leadership. The need to "specialize in multi-step workflows" and "ensure clarity and accessibility in operational interfaces and data-heavy dashboards" points to the intricate nature of Trulioo's B2B platform and the importance of user efficiency for internal or business users.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction (HCI), or a related field is typical for this level of product design role.

Experience: 3–5 years of proven experience in Product Design or UX/UI Design roles, with a demonstrated track record of delivering user-centered design solutions.

Required Skills:

• A strong portfolio showcasing excellence in interaction design, visual design, and end-to-end user experience design, with a preference for SaaS, B2B, or data-intensive product environments.

• Demonstrated experience designing structured workflows, dashboards, or other sophisticated SaaS product interfaces that require careful consideration of complex logic and user states.

• High proficiency in Figma, including a deep understanding of its component system, auto-layout features, and collaborative functionalities.

• Working knowledge of accessibility standards (WCAG 2.1 AA) and the practical ability to apply them independently to ensure inclusive design solutions.

• Exceptional collaboration and communication skills, with the ability to articulate design rationale and work effectively with diverse teams.

• The capacity to work independently on clearly defined tasks, manage time effectively, and deliver high-quality results.

• Comfort and familiarity with utilizing AI tools (e.g., Figma Make, ChatGPT) for ideation, iterative design processes, and enhancing productivity.

Preferred Skills:

• Experience within the identity verification, fintech, or specialized B2B SaaS domains, providing context for industry-specific design challenges.

• Experience contributing to or actively maintaining a design system that is used at scale across multiple product teams.

• Prior experience designing specifically for internal tools or operational workflows, understanding the unique needs of these user groups.

• Familiarity with Lottie or other animation tools for subtle and effective UI animations that enhance user experience.

• A basic understanding of front-end development constraints, such as HTML/CSS, to foster more credible and efficient conversations with engineers.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing excellence in interaction and visual design, preferably within SaaS, B2B, or data-intensive product environments" is critical. Candidates should be prepared to highlight projects that demonstrate their ability to handle complex systems, multi-step processes, and data visualization within their portfolio. The inclusion of AI tools indicates a forward-thinking approach to design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating end-to-end product design process from problem identification to final solution.

• Highlight projects that specifically address complex user workflows, intricate data visualization, or operational interfaces within a B2B or SaaS context.

• Clearly articulate your role and contributions in each project, distinguishing between individual work and collaborative efforts.

• Demonstrate proficiency in Figma, including examples of component usage, auto-layout, and prototyping within your case studies.

Process Documentation:

• Within case studies, clearly outline the design process followed, including user research, ideation, wireframing, prototyping, user testing, and iteration.

• Provide examples of how you translated complex product requirements and technical constraints into intuitive user flows and interface designs.

• Detail how you leveraged or contributed to a design system, showcasing consistency and scalability in your designs.

• Demonstrate how you collaborated with Product Managers and Engineers, illustrating communication and feedback incorporation throughout the design lifecycle.

📝 Enhancement Note: The portfolio is the primary tool for demonstrating design capabilities. Candidates must ensure their portfolios explicitly address the requirements for designing complex workflows and data-intensive interfaces, along with practical application of design systems and accessibility standards. The "execution-focused" nature of the role means the portfolio should emphasize tangible design outputs and problem-solving.

💵 Compensation & Benefits

Salary Range: CAD $90,000 - $110,000 per year.

Benefits:

• Comprehensive health, dental, and vision coverage for full-time, permanent employees.

• Retirement savings plans with a company match to support long-term financial planning.

• Generous paid time off (PTO) to ensure work-life balance and employee well-being.

• Paid parental leave for new parents to support family needs.

• An annual education & training stipend equivalent to $1,000 in local currency to support professional development.

• Access to wellness workshops and events to promote holistic employee health.

• Complimentary subscription to Headspace for mental well-being and mindfulness.

• Weekly lunches, quality coffee, and regular social events at office hubs.

• Access to on-site amenities such as parent rooms, gyms, comfortable lounges, and adaptable workstations at select locations.

• Participation in Employee Resource Groups (ERGs) for community and support.

Working Hours: Standard full-time working hours, with an expectation of 40 hours per week. The hybrid model allows for flexibility by working 3 days per week at the Vancouver office hub.

📝 Enhancement Note: The salary range is competitive for a Mid-Level Product Designer in Vancouver. The benefits package is robust, with a particular emphasis on professional development (stipend) and well-being (Headspace, wellness workshops), aligning with Trulioo's stated commitment to its employees. The hybrid model requires 3 days in-office, which needs to be factored into work-life planning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Identity Verification, RegTech, SaaS, B2B Technology. Trulioo operates at the intersection of technology and trust, providing essential services for online businesses to verify identities and comply with regulations globally. This industry demands high standards for data security, accuracy, and user experience.

Company Size: Trulioo is a significant player in its industry, indicating a mid-to-large size organization with established processes but still retaining agility. Its recognition as a "BC Top Employer" suggests a strong focus on employee experience and a positive workplace environment.

Founded: Trulioo was founded in 2011, giving it over a decade of experience and market presence, indicating a mature company with a stable platform and established business operations.

Team Structure:

• The Product Design team likely consists of Senior/Principal Designers, Mid-Level Designers (like this role), and potentially UX Researchers, working collaboratively.

• Designers report into a Design Lead or Head of Product Design, who then likely interfaces with Product Management leadership.

Methodology:

• Trulioo emphasizes a data-driven approach to product development, likely involving analytics and user feedback to inform design decisions.

• Workflow planning and optimization are critical, given the complexity of identity verification processes and the B2B nature of the platform.

• Automation and efficiency practices are fundamental to a SaaS platform like Trulioo, influencing both internal operations and client-facing product design.

Company Website: https://www.trulioo.com/

📝 Enhancement Note: Trulioo's industry requires a high degree of precision, security, and user trust. The company culture, as described, is people-first and collaborative, with a focus on making a global impact. This suggests a professional yet supportive environment where designers can contribute meaningfully to critical business functions.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level (3-5 years of experience), focusing on design execution within defined product areas. It's an opportunity to deepen expertise in complex B2B SaaS design and contribute to a foundational product.

Reporting Structure: The Product Designer will report to a Senior or Principal Designer, and potentially a Design Lead. This structure provides mentorship and guidance while allowing for independent contribution. Collaboration extends to Product Managers and Engineering teams.

Operations Impact: While not a direct Revenue Operations or Sales Operations role, this Product Designer significantly impacts "operations" by creating intuitive and efficient user interfaces for Trulioo's platform. This directly affects how clients (businesses) use Trulioo’s services, influencing client satisfaction, adoption rates, and operational efficiency for their own onboarding and compliance processes. A well-designed product reduces errors, speeds up workflows, and enhances the overall client experience, indirectly driving revenue and retention.

Growth Opportunities:

• Skill Advancement: Opportunity to gain deep expertise in designing complex SaaS workflows, data-heavy interfaces, and contributing to enterprise-level design systems.

• Specialization: Potential to specialize further in areas like identity verification UX, fintech design, or operational dashboard design.

• Leadership Trajectory: With continued strong performance and demonstrated leadership in design execution, there's a path to Senior Product Designer roles, leading larger initiatives or mentoring junior designers.

• Cross-functional Exposure: Deepened understanding of product management and engineering processes, crucial for holistic product development.

📝 Enhancement Note: The growth path here is primarily within the design discipline, focusing on deepening technical and UX skills within the B2B SaaS and identity verification space. The impact on "operations" is indirect but significant, focusing on the usability and efficiency of the platform for its business clients.

🌐 Work Environment

Office Type: Trulioo offers a hybrid work environment, with employees expected to be in the Vancouver office hub three days per week. The offices are designed to foster collaboration and community, featuring amenities like weekly lunches, coffee, and social events.

Office Location(s): The primary office for this role is in Vancouver, British Columbia, Canada. Trulioo also has hubs in San Diego and Dublin.

Workspace Context:

• The office environment is set up to support both focused work and collaborative sessions.

• Access to necessary design tools and technology, including Figma and potentially other relevant software, is expected.

• Opportunities for direct interaction with design peers, Product Managers, and Engineers are built into the hybrid model, fostering a dynamic and communicative atmosphere.

• Amenities like parent rooms, on-site gyms, and comfortable lounges are available in some locations to support employee comfort and productivity.

Work Schedule: A standard full-time schedule of 40 hours per week. The hybrid model requires in-office presence on designated days, with flexibility for remote work on other days, allowing for a balance between focused individual work and team collaboration.

📝 Enhancement Note: The hybrid model emphasizes the importance of in-person collaboration for design reviews, brainstorming, and team building, while still allowing for focused individual work remotely. Candidates should be comfortable with this balance and the specific office requirements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by the Talent Acquisition team.

• Hiring Manager/Designer Interview: A discussion focused on your experience, design philosophy, and how your skills align with the role requirements. Expect questions about your portfolio.

• Design Exercise/Challenge: You may be given a take-home design challenge or a live design session to assess your problem-solving skills, design process, and ability to work with complex requirements. This will likely focus on workflow design or feature iteration.

• Cross-functional Interview: An opportunity to meet with Product Managers and Engineers to assess collaboration style, communication, and understanding of technical feasibility.

• Final Interview: Potentially with a Design Lead or Head of Product, focusing on cultural fit and overall alignment with Trulioo's mission and values.

Portfolio Review Tips:

• Highlight Workflow Design: Explicitly showcase projects where you designed complex, multi-step workflows, detailing the challenges and your solutions.

• Data Visualization Emphasis: If applicable, present case studies that include data-heavy dashboards or operational interfaces, explaining your approach to clarity and usability.

• Design System Contribution: If you've worked with or contributed to design systems, dedicate a section or highlight how you leveraged them consistently.

• Accessibility Integration: Clearly state and demonstrate how you incorporated WCAG 2.1 AA standards into your designs.

• Figma Proficiency: Be ready to discuss your Figma workflow, component usage, and how you leverage its features for efficiency.

• Problem-Solution Narrative: For each case study, clearly articulate the problem, your process, your specific contributions, and the measurable outcomes or learnings.

Challenge Preparation:

• If given a design challenge, focus on understanding the core problem and user needs.

• Structure your approach logically: research, ideation, wireframing, high-fidelity design, and rationale for your decisions.

• Be prepared to articulate your design choices and trade-offs, especially concerning complexity, efficiency, and accessibility.

• Practice presenting your work concisely and clearly, anticipating questions about your process and decision-making.

📝 Enhancement Note: The interview process is designed to evaluate not just design skills but also the ability to handle complex B2B product challenges and collaborate effectively. A strong, tailored portfolio that directly addresses the job description's requirements for workflow design and SaaS interfaces will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool for wireframing, prototyping, visual design, and collaboration. Deep proficiency is essential.

• Design Systems: Experience working with and contributing to established design systems is critical for maintaining consistency and efficiency at Trulioo.

Analytics & Reporting:

CRM & Automation:

• Understanding how CRM systems (like Salesforce) and automation platforms interact with user interfaces or how operational workflows are managed may provide valuable context, though direct experience isn't listed as a primary requirement.

📝 Enhancement Note: Figma is the cornerstone of this role's toolset. Proficiency in its advanced features, particularly its component system and auto-layout, is paramount. Familiarity with how data and user behavior are tracked and analyzed will help designers make more informed decisions, even if they aren't directly using the analytics tools themselves.

👥 Team Culture & Values

Operations Values:

• Trust & Integrity: Central to Trulioo's business, this translates to a design team that values accuracy, security, and ethical design practices.

• Collaboration: A strong emphasis on working together across teams (Design, Product, Engineering) to achieve common goals.

• Innovation: Encouraging new ideas and approaches to solve complex problems in the digital identity space.

• User-Centricity: A commitment to understanding and serving the needs of their business clients through thoughtful and effective design.

• Efficiency: Driving streamlined processes and intuitive interfaces that optimize user workflows and reduce operational overhead.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be embedded within product teams, working hand-in-hand with Product Managers and Engineers throughout the product development lifecycle.

• Feedback-Rich Environment: Openness to giving and receiving constructive feedback during design reviews and team discussions is likely encouraged.

• Knowledge Sharing: A culture that promotes sharing best practices, learnings, and design patterns within the design team and broader organization.

📝 Enhancement Note: The emphasis on trust, integrity, and user-centricity in Trulioo's operations and values implies a design approach that is rigorous, detail-oriented, and focused on delivering reliable and effective solutions for their business customers.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Translating intricate, multi-step workflows and data-intensive requirements into intuitive and usable interfaces for a sophisticated B2B platform.

• Balancing Design System with Innovation: Effectively using and extending an established design system while still allowing for creative problem-solving and introducing new interaction patterns.

• Cross-functional Alignment: Navigating differing priorities and technical constraints when collaborating with Product Managers and Engineers to ensure optimal design outcomes.

• Staying Current: Keeping pace with evolving design tools, methodologies, and the dynamic landscape of digital identity and compliance regulations.

Learning & Development Opportunities:

• Deepening B2B SaaS UX Expertise: Gaining specialized knowledge in designing for enterprise clients, operational dashboards, and complex business processes.

• Design System Mastery: Contributing to and becoming an expert in a large-scale design system, understanding its impact on product consistency and development velocity.

• Industry Insight: Developing a strong understanding of the identity verification and fintech industries, which can inform more effective design solutions.

• Mentorship: Learning from senior designers and collaborating closely with experienced Product Managers and Engineers.

📝 Enhancement Note: The primary challenge is mastering the complexity inherent in B2B SaaS product design, particularly within a regulated industry. Growth opportunities are centered around becoming a specialist in this domain and contributing significantly to the company's design infrastructure.

💡 Interview Preparation

Strategy Questions:

• Workflow Design: "Describe a time you designed a complex, multi-step workflow. What were the key challenges, how did you ensure clarity and handle edge cases, and what was the outcome?" Prepare to walk through a relevant portfolio project.

• Design System Application: "How have you used or contributed to a design system in your previous roles? What are the benefits and challenges of working with design systems, and how would you apply Trulioo's system?"

• Collaboration & Trade-offs: "Tell me about a time you disagreed with a Product Manager or Engineer on a design decision. How did you approach the conversation, and what was the resolution?" Be ready to discuss how you balance user needs with technical feasibility and business goals.

Company & Culture Questions:

• Trulioo's Mission: "What excites you about Trulioo's mission in digital identity verification, and how do you see design contributing to that?" Research their impact and values.

• Hybrid Work: "How do you approach collaboration and communication in a hybrid work environment? How do you ensure your contributions are visible and impactful when working remotely?"

• User Experience for B2B: "What are the unique considerations when designing for a B2B SaaS product compared to B2C? How do you prioritize user experience for business users?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation around 2-3 strong case studies that best represent your ability to handle complex workflows and SaaS interfaces.

• Narrative: For each case study, tell a clear story: the problem, your role, your process, key decisions and rationale, and the results or learnings.

• Visuals: Use high-quality visuals, including user flows, wireframes, mockups, and interactive prototypes (if applicable).

• Figma Focus: Be ready to discuss your Figma process, how you utilize components, and your approach to design system integration.

• Conciseness: Aim for a clear, focused presentation that respects the allocated time, highlighting your most relevant skills and experiences.

📝 Enhancement Note: Be prepared to articulate your design process in detail, especially concerning complex workflows and B2B SaaS contexts. Your portfolio should be your primary tool for demonstrating these capabilities, supported by clear explanations and thoughtful answers during interviews.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby. Ensure your resume is tailored to highlight relevant product design experience, especially in SaaS or B2B environments.

• Portfolio Customization: Prepare your portfolio to prominently feature 2-3 case studies that showcase your expertise in designing complex workflows, data-intensive interfaces, and your proficiency with Figma and design systems. Tailor the case study selection to align with Trulioo's product context (identity verification, B2B SaaS).

• Resume Optimization: Ensure your resume clearly lists your years of experience, key skills (Figma, UX/UI, workflow design, accessibility), and any experience in relevant industries (SaaS, B2B, fintech). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and collaborative experiences. Prepare to discuss specific examples from your portfolio that address the core responsibilities of this role. Research Trulioo's products and mission to articulate your interest.

• Company Research: Familiarize yourself with Trulioo's services, their market position, and their stated company values. Understand their hybrid work model and how you would thrive in that environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.