Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Pogo Technologies, Inc.

Location: Brooklyn, New York, United States

Job Type: FULL_TIME

Category: Product Design / GTM Operations Support

Date Posted: 2026-07-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (US & Canada)

🚀 Role Summary

• Lead end-to-end product design for a new B2B consumer insights platform and a growing consumer app with millions of users.

• Establish and evolve the company's design language, systems, and culture, fostering a high-quality design environment.

• Collaborate closely with engineering and Go-To-Market (GTM) teams to deliver polished, delightful interfaces that build trust in data and AI technology.

• Drive product roadmap definition and contribute to the strategic direction of the product, with a focus on speed and iteration.

📝 Enhancement Note: This role is positioned as the second Product Designer, indicating significant ownership and influence. The emphasis on "GTM Operations Support" is inferred from the need to collaborate with the GTM team, implying the designer will support sales enablement, marketing collateral design, and user journey mapping that directly impacts revenue generation and customer acquisition. The "mid-level" designation is derived from the 2-5 years of experience indicated, suggesting a need for established skills but not necessarily deep leadership experience.

📈 Primary Responsibilities

• Design core product experiences from initial exploration through launch and post-launch iteration for both the B2B platform and the consumer app.

• Develop polished, user-centric interfaces that enhance trust and clearly communicate the value of Pogo's data and AI capabilities.

• Meticulously refine all aspects of the user interface, including layout, typography, spacing, color palettes, motion design, and micro-interactions.

• Contribute to defining the product roadmap, laying the groundwork for scalable design language, robust design systems, and a thriving design culture.

• Implement creative solutions to deliver high-quality work efficiently within a fast-paced, often ambiguous, startup environment.

• Partner cross-functionally with engineering and Go-To-Market (GTM) teams to ensure cohesive product development and market readiness.

• Actively integrate Large Language Models (LLMs) like ChatGPT or Claude into the design workflow to enhance efficiency and ideation.

📝 Enhancement Note: The responsibilities emphasize a "full-stack designer" approach, requiring proficiency across the entire design lifecycle and close collaboration with GTM. This implies the designer will not only focus on UI/UX but also contribute to user research synthesis and potentially support sales pitches with design assets, directly impacting revenue operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience designing software products, with a strong preference for startup environments and/or experience designing AI-powered interactions or enterprise-grade products.

Required Skills:

• Proven experience designing complex software products with a strong portfolio showcasing end-to-end design process.

• High proficiency in Figma for rapid prototyping, design iteration, and creating "escape velocity design."

• Deep understanding of UI/UX principles, visual design, typography, spacing, color theory, and motion design.

• Ability to make pragmatic, near-term tradeoffs while maintaining a long-term design vision and awareness for future product improvements.

• Demonstrated ability to work independently, learn quickly, and thrive in small, agile teams.

• Strong product intuition and ability to create simple, clear, and intuitive user experiences.

• Experience collaborating effectively with engineering and product management teams.

• Familiarity with user research methodologies and incorporating user feedback into design decisions. Preferred Skills:

• Experience designing for AI interactions or integrating LLMs (e.g., ChatGPT, Claude) into design workflows.

• Prior experience designing enterprise-grade products or B2B platforms.

• Experience building and maintaining design systems.

• Familiarity with consumer insights platforms or data visualization.

• Exposure to working with teams that prioritize "Calculated Speed" and weekly iteration cycles.

• Experience with tools and platforms like Mobbin for design reference and inspiration.

📝 Enhancement Note: The emphasis on "full-stack designer," "design nerd," and "design quickly and efficiently" points to a candidate who is not only technically skilled but also possesses a strong design ethos and a pragmatic approach to execution in a startup setting. The specific mention of LLM integration suggests a forward-thinking candidate who embraces new technologies within their design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects, detailing your role, process, and impact from concept to launch.

• Include case studies that demonstrate your ability to solve complex user problems and drive business outcomes.

• Highlight projects involving B2B platforms, AI interactions, or enterprise software, if applicable.

• Present your proficiency with Figma, including examples of complex prototypes, design systems, and efficient workflow techniques.

• Demonstrate an understanding of user research, data analysis, and iterative design methodologies. Process Documentation:

• Clearly articulate your design process, emphasizing how you move from ambiguous problems to clear solutions.

• Provide examples of how you've collaborated with engineering and GTM teams to bring designs to life.

• Illustrate your approach to defining and evolving design language, systems, and culture.

• Showcase how you incorporate user feedback and data into design iterations.

📝 Enhancement Note: Given the "second designer" role and the startup environment, the portfolio should emphasize not just polished final designs but also the candidate's ability to define processes, establish systems, and work autonomously. The ability to show how they would contribute to building the design culture and language from the ground up is crucial.

💵 Compensation & Benefits

Salary Range:

The company offers above-market salaries and equity. Based on industry benchmarks for a Product Designer with 2-5 years of experience in the New York City metropolitan area, a typical salary range would be approximately $100,000 - $140,000 USD annually. This estimate is based on data from reputable compensation platforms and considers the company's stated commitment to offering competitive compensation for top talent.

Benefits:

• Equity: Significant stock options in a growing startup.

• Unlimited Paid Time Off (PTO): Encourages employees to take time off when needed.

• Minimum 20 Days Vacation Policy: Ensures a baseline level of rest and rejuvenation.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and skill enhancement.

• Remote work flexibility with support for US and Canadian employees. Working Hours:

The company expects more than standard 9-to-5 hours due to the startup stage, emphasizing impact over strict adherence to hours. However, they trust team members to create flexible schedules that optimize productivity while accommodating personal priorities. A minimum of 20 days of vacation is mandated to encourage recharging.

📝 Enhancement Note: Salary is estimated based on typical compensation for a mid-level Product Designer in a high-cost-of-living area like New York, combined with the company's explicit mention of "above-market salaries & equity." The benefits listed are directly pulled from the job description, with added context about health coverage as a standard offering for full-time roles. The working hours are clarified to reflect the startup culture while highlighting flexibility and the PTO policy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on Consumer Insights and Data Analytics for Brands/Retailers.

Company Size: Small to Medium-sized (likely under 50 employees, given the mention of being the second designer).

Founded: Pogo Technologies, Inc. was founded with a vision to empower brands and retailers with verified consumer purchase data. The company's co-founder has a strong appreciation for design, with one of their early dream jobs being a furniture designer.

Team Structure:

• The design team currently consists of a Lead Product Designer and this new Product Designer role.

• The designer will work cross-functionally with Engineering and Go-To-Market (GTM) teams.

• The environment values "product thinking" from all team members, fostering a collaborative approach to product development. Methodology:

• Emphasis on "Calculated Speed": Iterating and shipping weekly rather than lengthy processes.

• Strong culture of experimentation and pivoting based on data and user feedback.

• "Product thinking" is a core value for everyone on the team.

• Data-driven decision-making and user feedback are critical to shaping product direction.

Company Website: https://www.joinpogo.com/

📝 Enhancement Note: The company culture is characterized by a strong emphasis on design appreciation, rapid iteration, and a collective "product thinking" mindset. The small team size for design suggests a highly collaborative and hands-on environment where the new designer will have significant influence. The "Calculated Speed" value is key to understanding the pace of work.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Product Designer position, serving as the second dedicated designer. It offers significant opportunities for growth into a senior or lead design role as the company scales. The designer will be instrumental in shaping the foundational design language and systems.

Reporting Structure: The Product Designer will likely report to the Lead Product Designer or potentially a Head of Product/CTO, depending on the current organizational structure. They will work very closely with engineering and GTM leads.

Operations Impact: The designer's work directly impacts the usability and adoption of Pogo's B2B platform, influencing how brands and retailers leverage consumer insights. This role is critical for translating complex data and AI capabilities into user-friendly interfaces, thereby directly supporting GTM efforts, customer acquisition, and retention, which are key revenue operations metrics.

Growth Opportunities:

• Design Leadership: Opportunity to grow into a Senior Product Designer or Design Lead role as the company expands its design team.

• System Building: Play a pivotal role in defining and scaling Pogo's design system and language from the ground up, a highly valuable skill for future roles.

• Cross-Functional Expertise: Develop deep collaboration skills with engineering and GTM, broadening understanding of product development lifecycle and market strategy.

• AI/ML Design Specialization: Gain hands-on experience designing for cutting-edge AI and LLM-powered products, a rapidly growing field.

• Startup Growth Experience: Contribute to the growth of a venture-backed startup, gaining invaluable experience in a high-impact, fast-paced environment.

📝 Enhancement Note: The growth trajectory for this role is significant, moving from a foundational design position to a key contributor in shaping the company's product and design future. The emphasis on building design systems and working with AI positions the candidate for strong career advancement in high-demand areas.

🌐 Work Environment

Office Type: Primarily a remote-first environment, with the option for individuals to work from home or potentially a co-working space if preferred and aligned with company policy. The job is listed as "TELECOMMUTE," indicating remote work is the standard.

Office Location(s): While the role is remote, the primary location is Brooklyn, New York. Remote work is explicitly supported for candidates within the United States and Canada.

Workspace Context:

• Collaborative Environment: Designed for remote collaboration, utilizing digital tools for communication and design reviews. Expect frequent virtual meetings and asynchronous communication.

• Tools & Technology: Access to industry-standard design tools like Figma and potentially other collaboration platforms.

• Team Interaction: While remote, there will be regular interaction with the Lead Product Designer, engineering teams, and GTM stakeholders through video calls, Slack, and project management tools.

Work Schedule: Flexible work schedule that allows for productivity while accommodating personal priorities. While the company encourages more than 9-to-5 hours due to its startup stage, the emphasis is on output and flexibility rather than rigid hours. A minimum of 20 days of vacation is encouraged.

📝 Enhancement Note: The remote-first nature of the role is a key aspect, with specific geographic allowances for US and Canadian residents. The emphasis on flexibility and output over strict hours is typical for startups aiming to attract talent seeking work-life integration, despite the demanding startup environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, cultural fit, and understanding of the role.

• Portfolio Review & Design Challenge: A deep dive into your portfolio, potentially including a take-home design challenge or an in-person/virtual design exercise focused on a specific problem relevant to Pogo's product. This stage will assess your design process, problem-solving skills, and Figma proficiency.

• Cross-Functional Interviews: Interviews with engineering and GTM team members to evaluate collaboration style, communication skills, and ability to work effectively across disciplines.

• Founder/Leadership Interview: A final conversation to discuss overall fit, vision for the design function, and alignment with company values.

Portfolio Review Tips:

• Highlight Process: Clearly articulate your design process for each project, from problem definition to solution and iteration. Use visuals to explain your thinking.

• Quantify Impact: Whenever possible, include metrics or quantifiable outcomes that demonstrate the success of your designs (e.g., improved conversion rates, user satisfaction scores, efficiency gains).

• Showcase Figma Skills: Include examples of complex prototypes, design system components, and efficient workflows you've developed in Figma.

• Tailor to Pogo: Emphasize projects that align with Pogo's focus on B2B platforms, AI, and consumer insights. Show how you've handled ambiguity and fast-paced environments.

• Tell a Story: Frame your projects as narratives, explaining the challenge, your approach, the trade-offs you made, and the final outcome.

Challenge Preparation:

• Understand Pogo's Product: Research Pogo's mission, target audience (brands/retailers), and current product offerings.

• Focus on AI/LLM Integration: If a challenge involves AI, think about how users interact with AI, potential pitfalls, and how to design for trust and clarity.

• Embrace "Calculated Speed": Be prepared to demonstrate an iterative approach, making pragmatic decisions and showing how you'd improve designs over time.

• Communicate Your Thinking: Clearly articulate your rationale behind design decisions, even if you're making quick tradeoffs.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also the candidate's ability to thrive in a fast-paced, collaborative startup environment with a strong emphasis on speed and iteration. The portfolio review is critical for demonstrating practical application and problem-solving capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for all design work, including UI design, prototyping, and collaboration. Proficiency is essential for rapid iteration and efficient workflow.

• Prototyping Tools (within Figma or standalone): For creating interactive prototypes to test user flows and gather feedback.

• Design Systems Tools: Experience with or ability to contribute to the development and maintenance of design systems.

Analytics & Reporting:

• User Analytics Platforms (e.g., Amplitude, Mixpanel): While not explicitly stated, a designer in this role would benefit from understanding how to interpret user behavior data to inform design decisions.

• A/B Testing Tools: Familiarity with A/B testing concepts and how design impacts experimentation.

CRM & Automation:

• Collaboration Tools (e.g., Slack, Asana, Jira): Essential for cross-functional communication and project management within a remote team.

• LLM Integration Tools: Active use of LLMs like ChatGPT or Claude in the design workflow.

📝 Enhancement Note: Figma is explicitly called out as a critical tool, alongside an expectation for an LLM-integrated design workflow. The other tools listed are standard for collaborative remote design teams and indicate an environment where data-informed design and efficient communication are valued.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A high bar for design quality, with a deep appreciation for craft, detail, and aesthetics.

• Product Thinking: A collective obsession with building great products, involving all team members in product strategy and problem-solving.

• Calculated Speed: A commitment to rapid iteration, weekly shipping, and making pragmatic decisions to move quickly.

• Experimentation & Adaptability: A willingness to pivot and adjust based on data and user feedback, embracing ambiguity.

• Collaboration & Transparency: Working cross-functionally with engineering and GTM, fostering open communication and knowledge sharing.

Collaboration Style:

• Lean & Agile: Working in small, cross-functional teams with quick feedback loops.

• Data-Informed: Decisions are guided by user data, qualitative feedback, and market insights.

• Proactive & Independent: Expectation for designers to take initiative, learn independently, and contribute actively to defining processes and culture.

• User-Centric: A strong focus on understanding and addressing user needs, particularly for B2B clients and millions of consumers.

📝 Enhancement Note: The core values emphasize a blend of high design standards with a pragmatic, fast-paced execution style. The collaborative approach is built around shared product ownership and a willingness to adapt, which is crucial for a growing startup.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Shifting Priorities: The startup environment means priorities can change quickly, requiring adaptability and resilience. Candidates should be comfortable navigating uncertainty.

• Limited Design Resources: Being one of two designers means less specialized support (e.g., dedicated user researchers) and a need to be resourceful and self-sufficient.

• Rapid Iteration Cycles: The "Calculated Speed" value means designs need to be produced and iterated upon very quickly, demanding efficiency and the ability to make quick, informed decisions.

• Balancing Speed with Quality: The challenge of shipping rapidly without compromising the high design standards Pogo values.

Learning & Development Opportunities:

• Foundational Design Leadership: Opportunity to significantly influence and build out Pogo's design function, systems, and culture.

• Specialization in AI/LLM Design: Gaining cutting-edge experience in designing for AI-powered products.

• Enterprise & B2B Design: Developing expertise in designing for complex business needs and large-scale enterprise clients.

• Startup Growth Acumen: Learning firsthand how to scale a product and a company from an early stage.

• Mentorship: Potential for mentorship from the Lead Product Designer and exposure to experienced founders and engineers.

📝 Enhancement Note: The challenges are framed as opportunities for growth, highlighting the need for a candidate who is energized by fast-paced, ambiguous environments and eager to build foundational elements of a design team.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to make significant design tradeoffs in a fast-paced startup environment. How did you balance speed with quality and long-term vision?"

• "How would you approach establishing a design language and system for a new B2B platform from the ground up?"

• "Walk us through a project where you used data or user feedback to significantly alter your initial design direction."

• "How do you integrate LLMs like ChatGPT into your design workflow to improve efficiency and creativity?" Company & Culture Questions:

• "What are your thoughts on Pogo's 'Calculated Speed' value, and how would you contribute to it as a designer?"

• "How do you ensure design quality and user trust when working on an AI-powered product?"

• "Describe your ideal collaboration dynamic with engineering and GTM teams."

• "What are your favorite examples of well-designed products (consumer or enterprise) and why?" Portfolio Presentation Strategy:

• Focus on Process & Impact: For each project, clearly articulate the problem, your role, your design process, the key decisions and tradeoffs you made, and the quantifiable impact of your work.

• Showcase Figma Proficiency: Be prepared to demo specific Figma workflows, components, or prototypes that demonstrate your efficiency and skill.

• Explain Ambiguity Handling: Highlight projects where you navigated unclear requirements or rapidly changing priorities.

• Tell a Compelling Story: Connect your projects to Pogo's mission and values, demonstrating how your skills align with their needs.

• Prepare for a Design Challenge: Be ready to tackle a problem within a time limit, focusing on clear communication of your thought process and pragmatic solutions.

📝 Enhancement Note: Interview questions will probe for adaptability, strategic design thinking, proficiency with core tools, and alignment with Pogo's specific values like "Calculated Speed" and a product-first mindset. Portfolio presentation should emphasize process and impact.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your end-to-end design process, problem-solving skills, and proficiency in Figma. Ensure they highlight experience relevant to B2B platforms, AI interactions, or fast-paced startup environments.

• Optimize Your Resume: Tailor your resume to highlight experience in software product design, startup environments, cross-functional collaboration, and any experience with AI/LLMs or design systems. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio projects, clearly articulating your process, the challenges you faced, the decisions you made, and the impact of your work. Be ready to discuss your approach to "Calculated Speed" and design quality.

• Research Pogo: Thoroughly research Pogo Technologies, Inc., understanding their mission, product, target market, and company values. Familiarize yourself with their existing product (if publicly available) and understand the competitive landscape of consumer insights platforms.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---