Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Hertz

Location: Atlanta, Georgia, United States

Job Type: Full time

Category: Product Design / User Experience

Date Posted: August 04, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end design of user experiences for Hertz's digital products, including their website, mobile applications, and internal driver tools, ensuring a seamless and intuitive customer journey.

• Collaborate closely with cross-functional teams, including Product Managers, Engineers, and Data Analysts, to translate complex user needs and business requirements into innovative design solutions.

• Develop and maintain design systems across multiple products, ensuring consistency, scalability, and efficiency in the design and development process.

• Leverage user research, data analysis, and design thinking methodologies to identify opportunities for product improvement and create user-centered, data-driven experiences that enhance customer satisfaction and operational efficiency.

📝 Enhancement Note: While the job title is "Product Designer," the responsibilities clearly indicate a strong focus on User Experience (UX) and User Interface (UI) design, with an emphasis on customer-facing applications and internal tools. The role operates within a cross-functional product team structure, typical of modern GTM and product development environments.

📈 Primary Responsibilities

• Design comprehensive customer experiences, encompassing both high-level UX strategy and detailed UI design for web and mobile platforms.

• Partner with product, engineering, and data teams to effectively address and resolve intricate user challenges through thoughtful design.

• Gather actionable insights from diverse stakeholders, including employees, customers, and leadership, to rigorously inform and validate design decisions.

• Proactively identify opportunities to enhance existing products and user journeys, driving continuous improvement and innovation.

• Create a range of design artifacts, including wireframes, interactive prototypes, and high-fidelity mockups, tailored for various platforms and user needs.

• Conduct qualitative and quantitative user research to deeply understand user behaviors, needs, and pain points, integrating feedback into iterative design solutions.

• Articulate and present design concepts, user flows, and prototypes clearly and persuasively to cross-functional teams and stakeholders.

• Collaborate with peer designers and researchers to uphold established best practices, maintain design standards, and foster a culture of design excellence.

• Stay abreast of emerging design trends, technologies, and best practices, with a particular focus on advancements in Artificial Intelligence (AI) and their application in product design.

📝 Enhancement Note: The responsibilities emphasize a full-stack design role, from strategic UX to detailed UI and user research. The inclusion of "design systems" highlights a need for scalable and consistent design practices, common in larger organizations like Hertz. The mention of "Rideshare tools for drivers and management" indicates a focus on internal B2B or B2B2C product design, which requires understanding operational workflows.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience. Experience:

• 2-3 years of progressive experience in UX design, with a proven track record of delivering user-centered digital products.

• Demonstrated ability to manage multiple projects and deadlines in a fast-paced, cross-functional environment. Required Skills:

• UX/UI Design: Expertise in designing intuitive and engaging user interfaces and experiences for web and mobile applications.

• Wireframing & Prototyping: Proficiency in creating low-fidelity wireframes, user flows, and interactive prototypes to visualize and test design concepts.

• User Research: Experience conducting user interviews, surveys, and usability testing to gather insights and validate design decisions.

• Design Tools: Strong command of industry-standard design and collaboration tools, including Figma, Mural, and InVision.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale and present concepts to diverse audiences.

• Collaboration: Proven ability to work effectively within cross-functional teams, including product management, engineering, and data analysis.

Preferred Skills:

• Design Systems: Experience contributing to or managing design systems for consistency and scalability across multiple products.

• Data-Driven Design: Ability to leverage quantitative and qualitative data to inform design iterations and measure impact.

• Specific Tool Proficiency: Familiarity with additional research and collaboration tools such as Dovetail, Survey Monkey, and Google Forms.

• AI Integration: An understanding of emerging AI technologies and their potential applications in enhancing user experiences.

📝 Enhancement Note: The "2-3 years of experience" suggests this is likely an early to mid-career role. The emphasis on a "strong portfolio" is critical for design roles, indicating that practical application and visual communication of design skills are paramount. The required toolset is standard for modern design teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects that demonstrate end-to-end design process, from problem definition to final UI execution.

• Projects should highlight your ability to tackle complex user problems and deliver effective, user-centered solutions across different platforms (web, mobile).

• Evidence of strategic thinking, including user research methodologies, persona development, user journey mapping, and information architecture.

• Clear presentation of UI design skills, including visual design principles, interaction design, and the creation of high-fidelity mockups and prototypes.

• Demonstrate experience in collaborating with cross-functional teams (product, engineering) and how your design process integrated with their workflows. Process Documentation:

• For each portfolio project, clearly articulate the design process followed, including:

  • The problem statement and business objectives.
  • User research methods employed and key findings.
  • Design iterations and rationale behind key decisions.
  • Prototypes created and user testing conducted.
  • Final design solutions and their impact (if measurable).

• Showcase your ability to work within or contribute to design systems, illustrating how consistency and scalability were maintained.

• Include examples of how you've used data (qualitative and quantitative) to inform your design decisions and iterate on solutions.

📝 Enhancement Note: For a Product Designer role, the portfolio is the most critical component. It needs to showcase not just visual design skills, but also the strategic thinking, research capabilities, and problem-solving approach. The emphasis on process documentation within the portfolio is crucial for demonstrating a structured and methodical design workflow.

💵 Compensation & Benefits

Salary Range:

• The starting salary for this position is $80,000 USD per year. This is a base salary commensurate with experience, suggesting potential for higher compensation for candidates with more extensive backgrounds or specialized skills. Benefits:

• Travel Perks: 40% off any standard Hertz Rental.

• Time Off: Paid Time Off (PTO) to support work-life balance.

• Health & Wellness: Comprehensive Medical, Dental, and Vision plan options.

• Retirement: Retirement programs, including 401(k) with employer matching, to support long-term financial planning.

• Family Support: Paid Parental Leave and Adoption Assistance.

• Employee Support: Employee Assistance Program (EAP) for employees and their families, offering confidential support.

• Professional Development: Educational Reimbursement and Discounts to support continuous learning and skill enhancement.

• Voluntary Insurance: Options for Pet Insurance, Legal/Identity Theft Insurance, and Critical Illness Insurance.

• Additional Perks: Access to discounts for Theme Park Tickets, Gym Memberships, and more.

Working Hours:

• This is a full-time position, typically involving approximately 40 working hours per week. The role is on-site, implying standard business hours within the Atlanta office, though specific flexibility may be discussed during the interview process.

📝 Enhancement Note: The stated starting salary of $80,000 USD aligns with an entry-to-mid-level Product Designer role in a major metropolitan area like Atlanta. The comprehensive benefits package, particularly the rental discount and educational reimbursement, offers significant value for employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Rental Services, Travel & Transportation. Hertz operates globally, offering vehicle rental services through brands like Hertz, Dollar Car Rental, and Thrifty Car Rental.

Company Size: Large Enterprise. Hertz has a significant global presence with approximately 9,700 corporate and franchisee locations worldwide.

Founded: 1918. With over a century of history, Hertz has established itself as a well-recognized brand in the vehicle rental industry.

Team Structure:

• The Product Designer will be part of a growing Product team, emphasizing User Experience as a core discipline.

• This role operates within a cross-functional team structure, integrating designers with Product Managers, Developers, and Data Analysts.

• Reporting likely falls within a Product Design or UX leadership structure, collaborating closely with Product Management and Engineering leads. Methodology:

• The team operates with a focus on creating user-centered, data-driven experiences, integrating insights from research and analytics into the design process.

• Emphasis is placed on iterative design, utilizing feedback loops from user testing and stakeholder input to refine solutions.

• Design Systems are a key component, ensuring consistency and efficiency across a portfolio of products.

Company Website: https://www.hertz.com/

📝 Enhancement Note: Hertz, as a large, established company in the travel industry, likely has a structured yet evolving product development environment. The emphasis on growing the UX discipline suggests a commitment to improving digital experiences. The cross-functional team model is standard for agile product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an early-to-mid-career Product Designer. It offers a solid foundation for developing expertise in UX/UI design, user research, and design systems within a large enterprise context.

Reporting Structure: The Product Designer will likely report to a Design Manager or Head of Product, working collaboratively within a cross-functional product team that includes Product Managers and Engineers.

Operations Impact: The Product Designer's work directly influences customer satisfaction, brand perception, and operational efficiency through improved digital interfaces. By creating user-friendly websites, apps, and internal tools, they contribute to smoother customer interactions, increased driver productivity, and potentially higher conversion rates and customer loyalty.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of UX/UI, such as interaction design, visual design, user research methodologies, or design systems.

• Leadership Potential: With demonstrated success and experience, there may be opportunities to move into Senior Product Designer roles, lead design initiatives, or mentor junior designers.

• Cross-Product Exposure: Gain experience designing for a diverse range of products, from customer-facing platforms to specialized internal tools, broadening skill sets and industry knowledge.

• Learning & Development: Access to educational reimbursement and discounts can support formal learning, certifications, and attendance at industry conferences to stay current with design trends, including AI.

📝 Enhancement Note: For a Product Designer, growth typically involves advancing through Senior Designer, Lead Designer, or Design Manager roles, or specializing in areas like UX Research, Interaction Design, or Design Systems. Hertz's emphasis on growing its UX discipline suggests potential for upward mobility and increased responsibility.

🌐 Work Environment

Office Type: The role is based in an office environment in Atlanta, GA. This suggests a traditional workplace setting conducive to in-person collaboration.

Office Location(s): 1001 Summit Blvd NE, Ste 825, Atlanta, GA 30319. This location likely offers standard office amenities and accessibility.

Workspace Context:

• The workspace will likely be collaborative, fostering interaction with designers, product managers, and engineers within the cross-functional team.

• Access to necessary design tools and technology (computers, software licenses, potentially testing labs) will be provided.

• Opportunities for direct engagement with team members will be frequent, supporting agile development processes and rapid iteration. Work Schedule:

• The role is full-time, with approximately 40 working hours per week. As an on-site position, it adheres to standard business hours within the Atlanta office, allowing for consistent team interaction and alignment on project timelines.

📝 Enhancement Note: An on-site role in a major city like Atlanta implies a professional office environment. The emphasis on cross-functional teams suggests an agile and collaborative atmosphere, where face-to-face communication is valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience.

• Portfolio Presentation: You will likely be asked to present a selection of your work, detailing your design process, problem-solving approach, and the impact of your designs. Be prepared to discuss specific projects in depth.

• Skills Assessment: This may include a design challenge (take-home or live) to evaluate your design thinking, problem-solving abilities, and UI/UX skills.

• Cross-Functional Interviews: Conversations with Product Managers, Engineers, and potentially other designers to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with hiring leadership to finalize the decision.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best represent the skills and experience required for this role. Prioritize projects that showcase end-to-end UX/UI design, user research, and problem-solving.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your solutions, and the outcomes or impact. Use visuals effectively.

• Highlight Process: Emphasize your design thinking, research methodologies, iteration, and collaboration. Show how you arrived at your solutions, not just the final screens.

• Tailor to Hertz: If possible, showcase projects that demonstrate experience with large-scale applications, customer-facing platforms, or internal operational tools. Show an understanding of Hertz's business.

• Prepare for Questions: Anticipate questions about your design decisions, how you handle feedback, how you collaborate with engineers and PMs, and how you incorporate data into your work.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly understand the prompt and any constraints. If it's a live challenge, be prepared to think on your feet.

• Focus on Process: Even if time is limited, clearly articulate your thought process, assumptions, and rationale.

• Communicate Clearly: Practice presenting your work concisely and persuasively.

📝 Enhancement Note: The interview process for a designer heavily relies on the portfolio. Candidates should prepare to walk through their case studies, explaining their decision-making process, and demonstrate how they collaborate and solve problems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A collaborative interface design tool for wireframing, prototyping, and high-fidelity UI design. Essential for team collaboration and design system development.

• Mural: A digital workspace for visual collaboration, brainstorming, affinity mapping, and user journey mapping. Crucial for remote and in-person ideation sessions.

• InVision: A prototyping and collaboration platform that allows designers to create interactive prototypes and gather feedback.

Analytics & Reporting:

• Survey Monkey / Google Forms: Tools for creating and distributing user surveys to gather quantitative and qualitative feedback.

• Dovetail: A research repository tool for organizing, analyzing, and synthesizing qualitative user research data.

CRM & Automation:

• While not explicitly mentioned for direct use by the designer, understanding how CRM systems (like Salesforce) and marketing automation tools integrate with customer-facing applications can be beneficial for context. The role interfaces with Product Managers and Engineers who manage these systems.

📝 Enhancement Note: Proficiency in Figma, Mural, and InVision is explicitly required and forms the core of the design toolkit for this role. Familiarity with research and data consolidation tools like Survey Monkey, Google Forms, and Dovetail is also expected.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and prioritizing user needs in all design decisions.

• Data-Driven Approach: Utilizing insights from user research and analytics to inform and validate design strategies, ensuring that design choices are grounded in evidence.

• Collaboration: Fostering a highly collaborative environment where designers work closely with product managers, engineers, and other stakeholders to achieve shared goals.

• Innovation & Continuous Improvement: Encouraging a mindset of exploring new ideas, challenging the status quo, and actively seeking opportunities to enhance existing products and processes.

• Excellence & Best Practices: Upholding high standards in design quality, process, and collaboration, while staying current with industry trends and technologies.

Collaboration Style:

• Cross-Functional Integration: The team operates as a cohesive unit, with designers actively participating in product strategy discussions, sprint planning, and development cycles.

• Feedback Exchange: An open culture for giving and receiving constructive feedback on designs and processes, crucial for iterative improvement.

• Knowledge Sharing: Encouraging the sharing of design insights, best practices, and learnings across the design team and with other departments.

📝 Enhancement Note: The emphasis on user-centricity, data-driven decisions, and collaboration is standard for effective product teams. Hertz's focus on growing its UX discipline suggests a culture that values design thinking and its impact on the business.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of aligning user desires with Hertz's business objectives, technical constraints, and operational realities.

• Designing for Diverse Products: Adapting design strategies and solutions for a range of products, from customer-facing websites and apps to specialized internal driver tools, each with unique user groups and requirements.

• Maintaining Design Consistency: Ensuring a cohesive user experience across multiple platforms and products, especially when contributing to or managing design systems.

• Integrating Emerging Technologies: Staying current with and strategically incorporating new technologies, such as AI, into product design to enhance user value and operational efficiency.

Learning & Development Opportunities:

• Deep Dive into Design Systems: Opportunities to become an expert in building, maintaining, and scaling design systems for large organizations.

• User Research Expertise: Developing advanced skills in qualitative and quantitative user research methodologies to uncover deeper user insights.

• Cross-Disciplinary Learning: Gaining a comprehensive understanding of product management, engineering workflows, and data analytics through close collaboration.

• Industry Exposure: Potential to attend design conferences or workshops to learn about the latest trends, tools, and best practices in UX/UI design and AI.

📝 Enhancement Note: The challenges presented are typical for product designers in large, established companies with diverse product portfolios. The growth opportunities highlight avenues for specialization and leadership within the design field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you approach it, and what was the outcome?" (Focus on your negotiation, compromise, and advocacy for the user.)

• "Walk us through your process for designing a new feature for a mobile app, from initial concept to final UI." (Be prepared to detail research, ideation, wireframing, prototyping, testing, and iteration.)

• "How do you approach designing for internal operational tools versus customer-facing applications?" (Highlight differences in user needs, context, and success metrics.) Company & Culture Questions:

• "What interests you about Hertz and this specific Product Designer role?" (Research Hertz's current market position, recent initiatives, and express enthusiasm for their products/challenges.)

• "Describe your ideal collaboration style with Product Managers and Engineers." (Emphasize open communication, shared ownership, and a focus on mutual understanding.)

• "How do you measure the success of your designs?" (Discuss key UX metrics, user feedback, A/B testing results, and business impact.) Portfolio Presentation Strategy:

• Structure: For each project, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Outcome.

• Visuals: Use high-quality mockups, wireframes, user flow diagrams, and prototype links. Show the evolution of your designs.

• Process Focus: Clearly articulate why you made certain design decisions, referencing user research, data, or heuristics.

• Impact: Quantify the impact of your designs whenever possible (e.g., increased conversion, reduced errors, improved task completion time). If direct metrics aren't available, discuss the intended impact and how you'd measure it.

• Conciseness: Be mindful of time. Practice your presentation to ensure you cover key points efficiently.

📝 Enhancement Note: Interview preparation for a Product Designer should focus on demonstrating a robust design process, strong problem-solving skills, effective communication, and a user-centric mindset, all supported by a well-curated portfolio.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Hertz careers portal.

• Portfolio Customization: Ensure your portfolio is up-to-date, highlights relevant projects (web, mobile, internal tools), and clearly articulates your design process and impact. Tailor your project selection to align with Hertz's business and the role's requirements.

• Resume Optimization: Craft a resume that emphasizes your 2-3 years of UX/UI design experience, proficiency in key tools (Figma, Mural, InVision), and accomplishments in user research, wireframing, and prototyping. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, process justification, and quantifiable outcomes. Prepare answers for common behavioral and situational interview questions related to design challenges and collaboration.

• Company Research: Familiarize yourself with Hertz's brands, services, recent news, and their digital presence. Understand their target audience and the types of challenges they face in the travel and transportation industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.