Product Designer

📍 Job Overview

Job Title: Product Designer

Company: HEINEKEN

Location: Kraków, Poland

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: 2026-04-23

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Shape end-to-end user experiences within HEINEKEN's global Digital Commerce ecosystem, focusing on customer journeys and business objectives.

• Translate user insights and business needs into impactful, scalable design solutions for B2B and eCommerce platforms, driving adoption and satisfaction.

• Improve and scale design patterns, systems, and processes, ensuring consistency and reusability across digital touchpoints.

• Foster strong cross-functional collaboration within Product, Design, and Engineering teams to deliver user-centric solutions that support revenue growth and operational efficiency.

• Apply hypothesis-driven design, A/B testing, and research methods to validate design decisions and iterate on product strategy.

📝 Enhancement Note: This role is positioned within HEINEKEN's Digital & Technology (D&T) division, specifically focusing on Digital Commerce and Route-to-Consumer (RtC) capabilities. The emphasis on B2B platforms, customer acquisition, and sales force productivity indicates a strong alignment with revenue-generating GTM operations, even though the title is Product Designer. Applicants should highlight experience in designing for complex commercial ecosystems and driving measurable business impact through user experience.

📈 Primary Responsibilities

• Own and resolve low-to-medium complexity user problems, directly influencing product strategy and roadmaps with design-led insights.

• Translate business objectives, user insights, and pain points into customer-centric design solutions that yield measurable business impact and improve commercial value chain efficiency.

• Advocate for user-centered design principles and align design strategy with market dynamics and the broader product portfolio context, ensuring a cohesive user experience.

• Enhance and scale design patterns, systems, and processes across multiple teams, promoting reusability and maintaining brand consistency.

• Actively contribute to effective cross-functional collaboration within the Product-Design-Engineering setup, facilitating workshops and design reviews to ensure shared understanding and alignment.

• Craft high-quality, intuitive designs in line with brand and design principles with minimal guidance, ensuring a superior user experience across all digital touchpoints.

• Apply qualitative and quantitative research methods to validate design hypotheses and iterate on solutions based on data and user feedback.

• Deliver holistic and consistent design solutions across various touchpoints, aiming to drive engagement, adoption, and overall customer satisfaction within the Digital Commerce ecosystem.

• Balance customer desirability, business viability, and technical feasibility in all design decisions, ensuring pragmatic and impactful outcomes.

• Support and facilitate workshops and design reviews to ensure shared understanding, alignment, and buy-in from stakeholders across the organization.

• Foster a culture of constructive feedback and continuous improvement within the design and product teams, promoting learning and iterative development.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and tactical execution. Emphasis is placed on driving measurable impact, which is crucial for GTM and Revenue Operations roles. The mention of "commercial value chain expertise" and "salesforce touchpoint" indicates a direct connection to sales enablement and revenue generation processes.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in a relevant field such as Interaction Design, Product Design, User Experience Design, or a related discipline.

Experience: Minimum of 5 years of experience in product design, UX/UI design, or related roles within digital product teams, with a proven track record in designing for digital ecosystems.

Required Skills:

• Proven track record of designing for digital ecosystems, with a strong preference for B2B or eCommerce platforms that drive commercial transactions.

• Experience in hypothesis-driven design, A/B testing, and experimentation to validate design decisions and optimize user journeys.

• Strong portfolio demonstrating user-centered design principles from initial insight gathering through to final execution and impact measurement.

• Expertise in one or more UX specialisms, such as Interaction Design, Service Design, Visual Design, or Design Systems.

• Proficiency in industry-standard design and prototyping tools, with specific mention of Figma and Miro, or similar platforms.

• Strong knowledge of qualitative and quantitative research methods, with the ability to translate research findings into actionable design decisions.

• Ability to visualize complex user flows and simplify user experiences across diverse customer journeys.

• Strong communication and storytelling skills, essential for influencing and aligning cross-functional teams and stakeholders.

• Collaborative, adaptable, and proactive mindset, fitting into dynamic team environments.

• Comfort working in ambiguous situations and making data-informed design assumptions to drive progress.

Preferred Skills:

• Experience in digital commerce environments, with a deep understanding of e-commerce functionalities and user behaviors.

• Experience in stakeholder management, effectively navigating and influencing diverse stakeholder groups within a corporate structure.

• Familiarity with agile methodologies and experience working within agile product development teams.

• Experience working with design system components, tokens, and assets, contributing to their development and maintenance.

• Experience in digital transformation initiatives, understanding the challenges and opportunities of large-scale change.

• Commercial value chain expertise, with an understanding of how digital products impact revenue and business operations.

📝 Enhancement Note: The requirement for a strong portfolio demonstrating "insight to execution" is critical. Candidates should prepare case studies that not only showcase design skills but also the impact on business metrics, customer adoption, or process efficiency, aligning with GTM and RevOps principles. The preferred skills like "commercial value chain expertise" and "digital commerce" strongly hint at the revenue-generating aspect of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, clearly detailing the problem statement, user research, design process, iteration, and final outcomes.

• Case studies that highlight specific contributions to improving user experience, driving business objectives, and achieving measurable impact, such as increased conversion rates, improved user efficiency, or enhanced customer satisfaction.

• Demonstrations of how user insights were translated into tangible design solutions, including wireframes, prototypes, and final UI designs, with clear explanations of design rationale.

• Examples of how design decisions were validated through user testing, A/B experimentation, or other research methodologies, showing a data-informed approach.

Process Documentation:

• Documented examples of how design processes were improved or optimized within previous roles, focusing on efficiency gains or enhanced collaboration.

• Demonstrations of how design strategies were aligned with product roadmaps and business objectives, indicating an understanding of product lifecycle management.

• Examples of facilitating workshops and design reviews, illustrating the ability to gather feedback and drive alignment on design solutions.

• Showcasing an understanding of integrating qualitative and quantitative research into the design process for continuous iteration and improvement.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It should not just be a showcase of visual design but a narrative of problem-solving, user advocacy, and business impact. Operations candidates should focus on demonstrating how their design work directly contributed to sales enablement, customer acquisition, or revenue growth within B2B or eCommerce contexts. Quantifiable results are key.

💵 Compensation & Benefits

Salary Range: For a Product Designer with 5-10 years of experience in Kraków, Poland, the estimated annual gross salary range is typically between PLN 120,000 and PLN 180,000. This range can vary based on specific skills, the complexity of projects handled, and the candidate's negotiation abilities.

Benefits:

• Comprehensive health insurance package, potentially including dental and vision coverage.

• Pension scheme contributions, supporting long-term financial planning.

• Opportunities for professional development, including training, workshops, and conference attendance relevant to design and digital transformation.

• Access to HEINEKEN's global network and resources, fostering career growth within a multinational organization.

• Hybrid work model offering flexibility between remote work and office-based collaboration.

• Potential for performance-based bonuses or other incentive programs aligned with company and team success.

• Employee discounts on HEINEKEN products and potential partnerships with other lifestyle brands.

• Generous paid time off (vacation days, public holidays) in line with Polish labor laws.

Working Hours: The standard working hours are approximately 40 hours per week, typically Monday to Friday. The hybrid work arrangement allows for flexibility in structuring these hours, with core collaboration times expected during business hours.

📝 Enhancement Note: The salary estimate is based on current market data for experienced Product Designers in Kraków, considering the IT and digital sector. It factors in the hybrid work model and the comprehensive benefits package typically offered by large multinational corporations like HEINEKEN. The "LI-HYBRID" tag in the original description confirms the hybrid nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Brewing), with a strong focus on Digital & Technology transformation. HEINEKEN operates on a global scale, emphasizing innovation, connection, and data-driven decision-making to remain a leader in the market.

Company Size: HEINEKEN is a large, multinational corporation. The Digital & Technology (D&T) division and specifically the Digital Commerce hub are likely to be substantial teams, offering a mix of corporate structure and agile operational units. This size provides stability and extensive resources, while the D&T teams often foster a more dynamic, innovative environment.

Founded: HEINEKEN was founded in 1864, bringing a rich history and established brand legacy. The Digital & Technology division, and the Digital Commerce team within it, represent the company's forward-looking strategy to stay competitive and connected in the evolving market landscape.

Team Structure:

• The Digital Commerce team is part of the larger Digital & Technology (D&T) division at HEINEKEN Global Shared Services Center.

• This team includes Product Owners, Product Designers, Software Engineers, and specialists in areas like Experimentation and Value Measurement.

• The Product Designer will likely report into a Design Lead or Head of Product Design within the Digital Commerce hub, working closely with Product Owners and Engineering teams.

Methodology:

• Data-Driven Culture: HEINEKEN is committed to embedding a data-driven culture, meaning design decisions will be informed by analytics, user research, and performance metrics.

• Agile & Hypothesis-Driven: The teams operate using agile methodologies, with a focus on hypothesis-driven design and experimentation to accelerate learning and product development.

• Customer-Centricity: The core ambition is to serve customers better, faster, and smarter, making customer needs and experiences the primary driver for design and product strategy.

• Connectivity & Integration: A key D&T goal is to make HEINEKEN the most connected brewery, implying a focus on seamless integration of digital processes and technologies across the ecosystem.

Company Website: https://www.theheinekencompany.com/ and the specific digital hub site: https://heineken-dt.pl/

📝 Enhancement Note: The company culture at HEINEKEN's D&T division is framed as dynamic and innovative, despite the company's long history. The emphasis on digital transformation and connectivity suggests an environment where operations professionals can drive significant change and impact. The specific mention of "eazle" as a global digital ecosystem highlights a strategic initiative that this role will contribute to.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Product Designer, likely mid-to-senior level within a specialized digital product team. It requires a strong foundation in UX/UI principles and practical experience in applying them to complex digital products, particularly in B2B or eCommerce contexts. The role involves owning design problems and influencing product strategy, indicating a level of autonomy and responsibility beyond junior design tasks.

Reporting Structure: The Product Designer will report within the Digital Commerce hub of HEINEKEN's D&T team. They will work closely with Product Owners, Engineers, and potentially other designers. The reporting line is likely to a Design Lead or Manager who oversees multiple product design initiatives.

Operations Impact: The Product Designer's impact is directly tied to enhancing the user experience of HEINEKEN's Digital Commerce platforms, including the "eazle" ecosystem and specifically the Salesforce touchpoint. By improving productivity, streamlining customer acquisition, and elevating customer experience, this role directly contributes to company revenue and operational efficiency within the Route-to-Consumer strategy. The design solutions are intended to drive customer satisfaction, adoption, and ultimately, business growth.

Growth Opportunities:

• Design Specialization: Deepen expertise in specific UX specialisms (e.g., Service Design, Design Systems, Interaction Design) through challenging projects and continuous learning.

• Product Strategy Influence: Progress to influencing broader product strategy and roadmaps, potentially moving into a Senior Product Designer or Design Lead role, guiding other designers.

• Cross-Functional Leadership: Develop leadership skills by mentoring junior designers, facilitating workshops, and championing user-centric design across different departments.

• Digital Commerce Expertise: Gain extensive experience in the dynamics of global digital commerce and B2B platforms within the beverage industry, becoming a subject matter expert.

• Global Impact: Contribute to shaping digital experiences for a globally recognized brand, with potential opportunities to work on initiatives impacting various international markets.

📝 Enhancement Note: The growth opportunities emphasize not just design skills but also strategic influence and leadership within a large, international organization. For operations professionals, this translates to opportunities to develop expertise in a critical revenue-generating function and potentially move into roles that bridge design with GTM strategy or operations management.

🌐 Work Environment

Office Type: The role is designated as Hybrid, meaning a combination of remote work and in-office presence. HEINEKEN's Kraków office is described as dynamic and innovative, likely featuring modern collaborative spaces designed to facilitate teamwork and creative problem-solving.

Office Location(s): The primary office location is Kraków, Poland (31-864), situated in the Lesser Poland Voivodeship. This location is part of HEINEKEN Global Shared Services Center (HGSS), suggesting a hub for various operational and technological functions.

Workspace Context:

• Collaborative Spaces: The office likely provides ample meeting rooms, brainstorming areas, and open-plan zones designed to encourage interaction and knowledge sharing among cross-functional teams.

• Tools & Technology: Access to state-of-the-art design and collaboration tools (Figma, Miro, etc.) will be standard, supporting both individual work and team activities. High-speed internet and necessary IT infrastructure are assumed.

• Team Interaction: The hybrid model means opportunities for in-person interaction with fellow designers, product managers, engineers, and stakeholders during office days, fostering stronger team cohesion and communication.

Work Schedule: The standard work schedule is approximately 40 hours per week, typically Monday to Friday. The hybrid arrangement offers flexibility in how these hours are distributed, allowing for a balance between focused remote work and collaborative office-based activities. Specific core hours for team meetings and collaboration will likely be established.

📝 Enhancement Note: The hybrid environment is ideal for operations professionals who value flexibility while still benefiting from face-to-face collaboration essential for complex problem-solving and stakeholder alignment. The office in Kraków is positioned as a hub for innovation within a global framework.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: You will likely be asked to present a selection of your work, walking through 1-2 key case studies. Be prepared to discuss your design process, decision-making rationale, the impact of your work, and how you handled challenges. This is where you demonstrate your operations-relevant thinking.

• Technical/Skills Assessment: This might involve a design exercise or a deeper dive into your proficiency with design tools, research methodologies, and design system principles.

• Cross-functional Interviews: Discussions with Product Owners, Engineers, and potentially other stakeholders to assess collaboration skills, communication style, and cultural fit within the D&T team.

• Final Interview: A conversation with the hiring manager or a senior leader to discuss your career aspirations, overall fit with HEINEKEN's culture, and final alignment with the role's strategic objectives.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the business problem, your role, the user needs addressed, your design process, and most importantly, the quantifiable results or impact achieved (e.g., increased user adoption, improved conversion rates, reduced task completion time, higher customer satisfaction scores).

• Showcase Process: Detail your design process, including how you conducted user research, iterated on designs, and made decisions based on data and user feedback. Highlight your use of Figma, Miro, and other relevant tools.

• Demonstrate B2B/eCommerce Experience: If possible, include projects that specifically relate to B2B platforms, eCommerce, or sales enablement tools, as this is a key focus for HEINEKEN's Digital Commerce.

• Tell a Story: Structure your portfolio presentations as compelling narratives that highlight your problem-solving skills and strategic thinking.

• Be Prepared for "Why": Be ready to answer "why" behind every design decision and how it aligned with business goals and user needs.

Challenge Preparation:

• Anticipate Design Challenges: Be prepared for a potential take-home assignment or a live design exercise that might involve solving a realistic problem related to digital commerce, B2B sales, or customer experience.

• Focus on Strategy: For any challenge, emphasize your strategic approach, how you would gather requirements, conduct research, and iterate on solutions. Think about how your design could drive business outcomes.

• Highlight Collaboration: If a challenge involves collaboration, think about how you would communicate your ideas, gather feedback, and align with different stakeholders.

• Time Management: Practice working within time constraints, as challenges are often time-bound. Prioritize key aspects of the problem to demonstrate your core skills.

📝 Enhancement Note: The interview process emphasizes practical application of design skills with a strong focus on business impact and collaboration. Candidates should prepare to articulate how their design work contributes to revenue generation and operational efficiency, aligning with the broader GTM and RevOps objectives of HEINEKEN's Digital Commerce strategy.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), Miro (for collaboration, workshops, user journey mapping).

• User Research: Tools for conducting qualitative interviews, usability testing, and analyzing quantitative data (specific tools may vary but proficiency in translating insights is key).

• Collaboration: Tools like Slack, Microsoft Teams, Jira, Confluence for team communication, project management, and documentation.

Analytics & Reporting:

• Experimentation Platforms: Experience with A/B testing tools and platforms used to validate design hypotheses and measure performance.

• Analytics Tools: Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) or BI tools to understand user behavior and track key metrics.

• Value Measurement: Understanding how design impacts business value, potentially using dashboards or reporting tools to track key performance indicators (KPIs).

CRM & Automation:

• CRM Systems: Familiarity with CRM platforms (e.g., Salesforce) is highly beneficial, especially given the mention of the "Salesforce touchpoint" and driving sales productivity.

• Digital Commerce Platforms: Experience with or understanding of e-commerce platforms and their underlying technologies.

📝 Enhancement Note: Proficiency in Figma and Miro is explicitly required. Experience with CRM systems like Salesforce is highly preferred given the role's focus on sales force productivity and customer acquisition within the B2B context. Understanding how design impacts metrics tracked in analytics and CRM systems is crucial for demonstrating business value.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep commitment to understanding and serving the needs of customers (both B2B clients and internal users like Sales Reps) through intuitive and effective digital experiences.

• Data-Driven Decision Making: Valuing insights derived from user research, analytics, and experimentation to inform design choices and product direction.

• Collaboration & Teamwork: Fostering an environment where cross-functional teams work together seamlessly, sharing knowledge and supporting each other to achieve common goals.

• Innovation & Continuous Improvement: Encouraging creativity, embracing new ideas, and consistently seeking ways to optimize processes, user experiences, and business outcomes.

• Integrity & Ethical Conduct: Upholding high standards of integrity in all professional dealings and reporting any potential violations as per company policy.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with Product Owners, Engineers, Marketing, Sales, and other business units to ensure designs are aligned with overall strategy and meet diverse stakeholder needs.

• Open Feedback Culture: A willingness to give and receive constructive feedback on designs and processes, promoting iterative development and continuous learning.

• Knowledge Sharing: Encouraging team members to share best practices, learnings from experiments, and insights from user research to elevate the collective skill set and improve design quality.

📝 Enhancement Note: The emphasis on a data-driven and collaborative culture aligns well with the principles of revenue operations and sales operations, where cross-functional alignment and measurable impact are paramount. Professionals with experience in these areas will find the cultural expectations familiar.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Effectively balancing the needs of multiple stakeholders (customers, sales teams, distributors, internal business units) with technical constraints and business objectives.

• Navigating Ambiguity: Working effectively in an evolving digital landscape and contributing to new initiatives where processes and requirements may not be fully defined.

• Driving Adoption of New Designs: Ensuring that new design solutions are effectively adopted by users, which may require change management and ongoing support.

• Scaling Design Systems: Continuously evolving and scaling design systems to meet the growing demands of a complex digital ecosystem while maintaining consistency.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and apply cutting-edge design methodologies, such as advanced service design, UX writing, or inclusive design principles.

• Industry Trends: Staying abreast of the latest trends in digital commerce, B2B platforms, and user experience design through internal training, workshops, and industry events.

• Leadership Development: Potential to mentor junior designers, lead design initiatives, and develop skills in stakeholder management and strategic product thinking.

• Cross-Departmental Exposure: Gaining insights into different facets of HEINEKEN's operations, from sales and distribution to marketing and technology, broadening overall business acumen.

📝 Enhancement Note: The challenges and growth opportunities are framed around continuous learning and strategic problem-solving, which are hallmarks of high-impact roles in operations and product development. Professionals who thrive on tackling complex problems and developing new solutions will find this role rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements for a product design. How did you approach it, and what was the outcome?" (Focus on your negotiation, communication, and decision-making process.)

• "How do you approach designing for B2B users, considering their specific workflows and productivity needs, compared to B2C users?" (Highlight your understanding of user segmentation and context-specific design.)

Company & Culture Questions:

• "What interests you about HEINEKEN's Digital Commerce strategy and the 'eazle' ecosystem?" (Show you've researched their initiatives and understand their goals.)

• "How do you see your role as a Product Designer contributing to HEINEKEN becoming the 'most connected brewery'?" (Connect your design work to the company's overarching digital vision.)

Portfolio Presentation Strategy:

• Focus on Impact Metrics: For each case study, clearly state the business problem, your role, the user needs addressed, your design process, and quantifiable results (e.g., % increase in conversion, % decrease in task time, user satisfaction scores).

• Tell a Story: Structure your presentation as a narrative: problem, your approach, solution, and outcome. Explain the "why" behind your design decisions.

• Highlight Collaboration: Showcase how you worked with Product Owners, Engineers, and other stakeholders. Mention any workshops or feedback sessions.

• Demonstrate Tool Proficiency: Briefly show how you used tools like Figma and Miro in your process.

• Be Ready for Q&A: Anticipate questions about your design choices, challenges faced, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also a strategic, business-oriented mindset. Candidates should be ready to articulate how their design work directly contributes to revenue generation, operational efficiency, and customer acquisition within a B2B context.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the HEINEKEN careers portal.

• Tailor your resume: Highlight experience in B2B/eCommerce platforms, user-centered design, design systems, and specific tools like Figma and Miro. Quantify achievements wherever possible, especially those related to user adoption, efficiency, or business impact.

• Curate your portfolio: Select 2-3 strong case studies that showcase your end-to-end design process, problem-solving skills, and measurable results. Focus on projects relevant to digital commerce or complex user journeys.

• Prepare your presentation: Practice walking through your chosen case studies, emphasizing the business context, your design rationale, and the impact of your solutions. Be ready to discuss your experience with A/B testing and user research.

• Research HEINEKEN: Familiarize yourself with HEINEKEN's Digital & Technology division, the "eazle" ecosystem, and their ambition to be the "most connected brewery." Understand their brand and market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.