Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Headway Inc

Location: Warsaw, Poland / Kyiv, Ukraine

Job Type: Full-time

Category: Product Design / GTM Operations

Date Posted: 2026-07-16

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end design process for new mobile EdTech products, from conceptualization through to launch, ensuring a seamless user journey.

• Develop rapid prototypes, progressing from low-fidelity sketches to high-fidelity interactive models, to validate design hypotheses effectively.

• Conduct comprehensive user research, including discovery interviews and usability testing, to deeply understand user behavior and inform design decisions.

• Implement an iterative design process, continuously refining product experiences based on real-time data, user feedback, and evolving market dynamics.

• Integrate AI tools strategically to accelerate design workflows and enhance the functionality and personalization of product features.

• Focus on growth design principles to optimize acquisition funnels and create intuitive onboarding experiences that drive user conversion and retention.

📝 Enhancement Note: This role is for a Product Designer, but given the emphasis on "growth design," "acquisition funnels," and "onboarding experiences to drive conversion," there's a significant overlap with Go-To-Market (GTM) operations and a need to understand how design directly impacts business objectives and revenue generation. The role requires a blend of creative design thinking and a data-driven, performance-oriented mindset, characteristic of roles within a GTM or Revenue Operations context.

📈 Primary Responsibilities

• Lead the complete design lifecycle for new mobile EdTech products, from initial ideation and concept development to final public launch, ensuring a cohesive and engaging user experience.

• Create and iterate on low-fidelity wireframes, detailed mockups, and interactive prototypes to effectively communicate design concepts and validate user flows with stakeholders and end-users.

• Execute user research initiatives, including user interviews, surveys, usability testing sessions, and behavioral data analysis, to gather actionable insights that guide product strategy.

• Translate complex user needs and business requirements into intuitive and visually appealing user interfaces and interaction designs for mobile platforms.

• Collaborate closely with product managers, engineers, and marketing teams to ensure design alignment with product vision, technical feasibility, and go-to-market strategies.

• Apply data-driven design principles to analyze product performance, identify areas for improvement, and optimize key metrics such as user engagement, conversion rates, and retention.

• Design and refine user onboarding flows to maximize user activation, product adoption, and long-term engagement, contributing directly to user growth objectives.

• Leverage AI technologies and tools to enhance design efficiency, explore innovative solutions, and personalize user experiences within the EdTech product.

• Stay abreast of industry trends, competitor landscapes, and emerging design patterns, particularly within the EdTech and mobile application sectors, to ensure product innovation.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on the entire product lifecycle, from conception to launch and iterative improvement. The inclusion of "growth design," "acquisition funnels," and "onboarding experiences to drive conversion" suggests that this Product Designer will be deeply involved in GTM strategies, focusing on how design directly influences user acquisition and retention, which aligns with operational efficiency and revenue generation goals.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 2 years of dedicated experience in Product Design, with a significant focus on designing and launching mobile applications. Proven track record of building products from inception (0-to-1) is essential, demonstrating an ability to shape a product from its earliest stages.

Required Skills:

• UI/UX Design Mastery: Advanced proficiency in user interface (UI) and user experience (UX) design principles, with a deep understanding of mobile-first design patterns and best practices.

• Mobile Application Design: Extensive experience designing for iOS and Android platforms, understanding their unique design languages and user expectations.

• Rapid Prototyping: Demonstrated ability to quickly create interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar, to test concepts and gather feedback efficiently.

• User Research & Testing: Proven experience conducting various forms of user research, including discovery interviews, usability testing, A/B testing, and analyzing user behavior data.

• 0→1 Product Development: A strong portfolio showcasing successful product launches or significant feature developments from the ground up, not just optimization of existing products.

• Workflow Management: Capability to independently plan, prioritize, and manage one's own design workflow in alignment with team objectives and project timelines.

• English Proficiency: Intermediate level or higher, essential for effective communication within a global team and for understanding project requirements and feedback.

Preferred Skills:

• EdTech/Subscription Experience: Prior experience designing for subscription-based applications, particularly within the EdTech, Health & Fitness, or Productivity sectors.

• Startup Environment Acumen: Experience thriving in fast-paced, dynamic startup environments characterized by rapid change, ambiguity, and the need for quick pivots.

• Business & User Needs Synthesis: Ability to skillfully balance and integrate competing business objectives with user needs to find optimal, synergistic solutions.

• Product Analytics & Competitor Analysis: Familiarity with product analytics tools and the ability to conduct thorough competitor analysis from both a design and business strategy perspective.

• Growth Marketing Principles: Understanding of marketing fundamentals and user acquisition strategies, enabling contributions to growth-focused design initiatives.

• AI Tool Proficiency: Experience utilizing AI-powered design tools to enhance productivity, explore creative concepts, or generate design assets.

📝 Enhancement Note: The emphasis on "0→1 Expertise" and "Growth Design" strongly suggests that candidates will be evaluated on their ability to not only create aesthetically pleasing interfaces but also to drive tangible business outcomes like user acquisition and conversion. This requires a strategic understanding of the GTM funnel and how design decisions impact key performance indicators (KPIs).

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• 0-to-1 Case Studies: Showcase at least one comprehensive case study detailing the design and launch of a product from its initial concept phase through to its public release, highlighting challenges and solutions.

• Mobile Application Focus: Ensure a significant portion of your portfolio demonstrates expertise in mobile application design, with clear examples of UI/UX for iOS and Android.

• User Research Integration: Provide evidence of how user research informed your design decisions, with examples of insights gathered and how they were translated into design improvements.

• Prototyping Examples: Include interactive prototypes or detailed walkthroughs of prototypes that illustrate user flows, interactions, and key product features.

• Growth & Onboarding Design: Feature examples of designs specifically aimed at improving user acquisition funnels, onboarding experiences, or driving key conversion metrics.

• Data-Informed Iteration: Demonstrate how you have used data, user feedback, or A/B test results to iterate on and improve existing product designs.

Process Documentation:

• Design Workflow: Clearly articulate your typical end-to-end design process, from problem definition and user research to ideation, prototyping, testing, and handoff to development.

• Collaboration & Handoff: Detail your methods for collaborating with cross-functional teams (Product Managers, Engineers, Marketing) and your process for handing off design assets and specifications.

• Design System Contribution: If applicable, demonstrate experience contributing to or utilizing design systems to ensure consistency and scalability across products.

• Hypothesis Testing Framework: Explain your approach to formulating, testing, and validating product hypotheses through design and user feedback.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating a complete product development lifecycle, with a specific emphasis on "0→1" experience and "growth design." This means candidates should curate their portfolios to explicitly highlight these aspects, showing not just design skills but also strategic thinking around user acquisition, conversion, and product-market fit from a foundational perspective.

💵 Compensation & Benefits

Salary Range: Based on regional data for Product Designers with 2-5 years of experience in tech hubs like Warsaw and Kyiv, an estimated annual salary range would be PLN 120,000 - 200,000 (approximately €27,000 - €45,000) or UAH 720,000 - 1,200,000 (approximately €17,000 - €28,000). The specific offer will depend on the candidate's experience, skill set, and the final location of employment.

Benefits:

• Comprehensive Health: Full medical insurance coverage and complete compensation for sick leave, ensuring well-being.

• Professional Development: Access to a personal development plan, compensation for English language learning, and support for external training and courses to foster continuous skill enhancement.

• Workplace Amenities: A dedicated office space equipped with reliable shelter, generators, and satellite internet, ensuring a stable and secure working environment.

• Wellness & Recreation: On-site company doctor, office massage services, and various sports activities including running, yoga, and boxing.

• Work-Life Balance: Two week-long paid corporate holidays annually for dedicated rest and recharge, promoting a healthy work-life balance.

• Growth Environment: Work within an ambitious team on a socially impactful education product, contributing to lifelong learning initiatives.

• Knowledge Sharing: Access to a corporate knowledge base and professional communities for continuous learning and collaboration.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility to accommodate project needs and international team collaboration, particularly given the dual location setup.

📝 Enhancement Note: Salary ranges are estimated based on regional benchmarks for Product Designers with 2-5 years of experience in Poland and Ukraine, considering cost of living and tech industry standards. The benefits package is extensive, with a notable emphasis on security (shelter, generators, satellite internet) given the current geopolitical context in Ukraine, and a strong focus on professional and personal development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / EdTech (Education Technology)

Company Size: Headway Inc is a significant player in the global EdTech market, indicating a company size that supports substantial product development and user reach (likely 500+ employees, given their global presence and impact).

Founded: Founded with a vision to revolutionize lifelong learning, Headway Inc has rapidly grown into a global tech company, recognized by TIME magazine as one of the World's Top EdTech Companies. This suggests a history of innovation and a strong trajectory in the education technology sector.

Team Structure:

• The Product Design team likely operates within a matrix structure, collaborating closely with dedicated Product Management, Engineering, and Marketing teams for each product vertical.

• Designers are expected to manage their own workflows, implying a degree of autonomy within their specialized product squads or feature teams.

• Cross-functional collaboration is key, with designers working alongside product owners and engineers from early ideation through to launch and iteration, ensuring alignment on user needs and business goals. Methodology:

• Data-Driven Decision Making: Headway Inc emphasizes using real-time data, user feedback, and behavioral analysis to inform product design and iterative improvements.

• Agile Development: The product development process likely follows agile methodologies, enabling rapid iteration, hypothesis testing, and continuous delivery of value.

• Growth-Focused Design: A strong emphasis on "growth design" suggests a methodology that prioritizes user acquisition, engagement, and conversion through strategic design interventions in funnels and onboarding.

• AI Integration: Strategic use of AI tools is integrated into the workflow to enhance efficiency and explore innovative product features.

Company Website: https://careers.headway.inc

📝 Enhancement Note: The company culture is characterized by rapid growth, innovation in EdTech, and a strong emphasis on user impact and personal development. The mention of TIME magazine's ranking highlights a commitment to quality and leadership in the field. The dual location strategy in Warsaw and Kyiv suggests a resilient and globally-minded operational approach, with a strong commitment to supporting employees in challenging environments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, suitable for individuals with 2-5 years of experience. It involves end-to-end ownership of product design, from ideation to launch, and requires a blend of creative design skills, user research acumen, and a strategic understanding of growth metrics. The role demands autonomy in managing one's workflow and contributing to product strategy.

Reporting Structure: The Product Designer will likely report to a Lead Product Designer, Head of Design, or a Product Manager, depending on the specific team structure. They will work within cross-functional product teams, collaborating closely with engineers, product managers, and marketing specialists.

Operations Impact: This role has a direct impact on the company's operational success by:

• Driving User Acquisition & Conversion: Through growth-focused design and optimized onboarding funnels, directly contributing to user growth and revenue.

• Enhancing User Engagement & Retention: By creating intuitive and impactful user experiences that foster lifelong learning and product stickiness.

• Accelerating Product Development: By efficiently utilizing AI tools and agile methodologies, speeding up the design-to-launch cycle.

• Informing Product Strategy: Through rigorous user research and data analysis, providing critical insights that shape the product roadmap and business decisions.

Growth Opportunities:

• Specialization: Develop deep expertise in mobile EdTech design, subscription models, or AI-integrated design workflows.

• Leadership Track: Potential to move into Senior Product Designer, Lead Designer, or Product Manager roles, mentoring junior designers and leading design initiatives.

• Cross-Functional Exposure: Gain experience working across various product lines and collaborating with diverse teams, broadening understanding of the business.

• Skill Enhancement: Continuous learning opportunities through compensated training, access to knowledge bases, and participation in professional communities.

• Impactful Projects: Contribute to products that have a significant social impact, aligning personal career goals with meaningful work.

📝 Enhancement Note: The role offers a clear path for growth within a leading EdTech company, emphasizing both skill development and leadership potential. The impact on operational success is significant, directly tied to user acquisition, conversion, and retention, which are core GTM and Revenue Operations objectives.

🌐 Work Environment

Office Type: Headway Inc offers an on-site work environment, with specific offices designed to provide a secure and functional workspace. The mention of a "reliable shelter, generators, satellite internet, and other amenities" indicates a commitment to ensuring operational continuity and employee safety, particularly relevant for the Kyiv location.

Office Location(s): The primary specified locations are Warsaw, Poland, and Kyiv, Ukraine. These offices are equipped to support full-time, on-site work, providing a stable and resource-rich environment for employees.

Workspace Context:

• Collaborative Spaces: The offices are designed to foster collaboration, likely including meeting rooms, common areas, and dedicated team workspaces to encourage interaction among designers, engineers, and product teams.

• Technological Infrastructure: Employees will have access to necessary design tools, software, and hardware, supported by robust internet connectivity and power backup systems.

• Supportive Amenities: The inclusion of services like a company doctor, massage, and sports facilities contributes to a holistic work environment focused on employee well-being and productivity.

• Resilient Operations: The emphasis on shelter and backup power underscores a commitment to maintaining a consistent work environment, regardless of external circumstances.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected. The on-site nature of the role suggests a structured daily schedule, though flexibility may be available depending on project demands and team collaboration needs across different time zones.

📝 Enhancement Note: The work environment description strongly emphasizes resilience and employee support, particularly for the Kyiv location. This suggests a company culture that prioritizes employee safety and operational continuity, which can be a significant factor for candidates considering roles in this region.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio, to assess alignment with the required experience and skills.

• Portfolio Presentation & Discussion: An opportunity to present your portfolio, highlighting key case studies that demonstrate your 0-to-1 product design experience, mobile expertise, and growth design contributions. Be prepared to discuss your design process, user research methodologies, and how your designs impacted business outcomes.

• Skills Assessment: Potentially a practical design exercise or a discussion focused on problem-solving scenarios, UI/UX challenges, and your approach to integrating AI tools.

• Cross-functional Interview: Meet with potential team members (e.g., Product Manager, Lead Engineer) to assess collaboration style, communication skills, and cultural fit within the product team.

• Final Interview: A discussion with senior leadership or the hiring manager to evaluate overall fit, strategic thinking, and long-term potential within Headway Inc.

Portfolio Review Tips:

• Highlight 0→1: Clearly showcase projects where you were involved from the initial concept to launch. Quantify the impact if possible (e.g., user growth, conversion rates).

• Emphasize Mobile & Growth: Dedicate sections to your mobile design expertise and any work specifically focused on acquisition funnels, onboarding, or conversion optimization.

• Detail Your Process: For each case study, clearly articulate your design process, including user research methods, problem identification, solution ideation, prototyping, testing, and iteration.

• Showcase AI Integration: If you've used AI tools in your workflow, explain how and what benefits they provided (e.g., efficiency, new ideas).

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs. This is crucial for growth-focused roles.

• Tell a Story: Structure your case studies as narratives that highlight the problem, your approach, the challenges, and the successful outcome.

Challenge Preparation:

• Design Thinking: Be ready to articulate your approach to solving design problems, from understanding user needs to generating and validating solutions.

• Mobile UX Best Practices: Refresh your knowledge of current mobile design trends, platform-specific guidelines (iOS/Android), and common interaction patterns.

• Growth Metrics: Familiarize yourself with key growth metrics (e.g., CAC, LTV, conversion rates, churn) and how design can influence them.

• AI in Design: Consider how AI tools can be leveraged in the design process and be prepared to discuss potential applications.

• Collaboration Scenarios: Think about how you would collaborate with product managers, engineers, and marketers to ensure successful product development and launch.

📝 Enhancement Note: The interview process emphasizes portfolio demonstration and practical application of design skills, particularly in the context of building products from scratch and driving growth. Candidates should prepare to articulate their process, quantify their impact, and showcase their understanding of business objectives alongside user needs.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma is highly likely to be the primary tool, given its industry prevalence for collaborative UI/UX design and prototyping. Sketch and Adobe XD may also be relevant.

• User Research Platforms: Tools like UserTesting.com, Maze, Lookback, or SurveyMonkey for conducting usability tests, surveys, and gathering qualitative feedback.

• Collaboration & Project Management: Tools such as Jira, Confluence, Asana, or Trello for managing design tasks, tracking progress, and collaborating with development and product teams.

• AI Design Tools: Potentially tools like Midjourney, DALL-E, or specialized AI-powered design assistants that integrate into design workflows for asset generation, ideation, or workflow acceleration.

Analytics & Reporting:

• Product Analytics: Tools like Amplitude, Mixpanel, or Google Analytics for tracking user behavior, analyzing product performance, and identifying areas for optimization.

• A/B Testing Platforms: Tools such as Optimizely, VWO, or built-in platform capabilities for testing design variations and validating hypotheses.

• Data Visualization: Potentially tools like Tableau or Looker (if integrated into product analytics) for creating dashboards and communicating insights.

CRM & Automation:

• While not directly a designer's primary tool, understanding how designs impact CRM data and user acquisition funnels is key. Familiarity with CRM concepts (e.g., Salesforce, HubSpot) and marketing automation platforms might be beneficial for understanding the broader GTM context.

• Integration Tools: Understanding how design elements translate into functional products often involves awareness of API concepts or how design handoff tools (e.g., Zeplin) integrate with development workflows.

📝 Enhancement Note: The technology stack emphasizes modern design and analytics tools critical for data-driven product development and growth initiatives. Proficiency in collaborative design platforms and user research tools is essential, with an increasing expectation for familiarity with AI applications in design and product analytics for performance tracking.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on delivering measurable impact through design, particularly in user growth, engagement, and conversion metrics. This aligns with a results-oriented operations mindset.

• User-Centricity: Deep commitment to understanding and serving user needs through thorough research and empathetic design.

• Continuous Improvement: Embracing an iterative process, using data and feedback to constantly refine and enhance product experiences and design workflows.

• Collaboration & Transparency: Working effectively within cross-functional teams, sharing insights, and fostering an open environment for feedback and idea exchange.

• Innovation & Adaptability: A willingness to explore new technologies (like AI), adapt to market changes, and drive innovation in the EdTech space.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in product teams, working closely with Product Managers, Engineers, and Marketing to ensure aligned product development.

• Data-Informed Discussions: Collaboration often involves leveraging user data and analytics to inform design decisions and product strategy discussions.

• Iterative Feedback Loops: A culture of providing and receiving constructive feedback throughout the design process to ensure the best possible outcomes.

• Shared Ownership: A sense of collective responsibility for product success, where design is seen as an integral part of the entire product lifecycle, not just an isolated function.

📝 Enhancement Note: The company's values emphasize a results-oriented, user-focused, and collaborative approach, which is highly congruent with the principles of effective Revenue Operations and GTM operations. The focus on impact, data, and continuous improvement are hallmarks of successful operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the complexities of meeting diverse user needs while simultaneously driving key business metrics like conversion and retention.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to market shifts, user feedback, and business priorities to continuously update and improve product designs.

• Integrating AI Seamlessly: Effectively leveraging AI tools to enhance the design process without compromising user experience or introducing unforeseen complexities.

• Designing for Scale: Creating user experiences that are scalable, maintainable, and consistent across a growing user base and evolving product features.

• Remote/Hybrid Collaboration: Navigating effective collaboration and communication within a globally distributed team, potentially across different time zones and cultural contexts.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like user research methodologies, interaction design, and visual design for mobile platforms.

• Growth Design Specialization: Develop a strong understanding of growth loops, funnel optimization, and A/B testing strategies specifically applied to product design.

• AI in Design Exploration: Gain hands-on experience with emerging AI tools and technologies that are transforming the design landscape.

• Product Strategy Involvement: Contribute to higher-level product strategy discussions, influencing the product roadmap and long-term vision.

• Leadership Development: Potential to mentor junior designers, lead design initiatives, and progress into senior or lead roles within the product design team.

📝 Enhancement Note: The challenges presented are typical for growth-oriented product design roles in dynamic tech companies. The growth opportunities are robust, offering clear pathways for skill specialization, strategic involvement, and career advancement, aligning well with ambitious operations professionals looking to expand their influence.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a product from 0 to 1. What are the key stages, and how do you ensure user needs are met while driving business goals?" (Focus on your structured approach, user research, hypothesis testing, and ability to translate vision into tangible design.)

• "How would you design an onboarding flow for a new EdTech product to maximize user activation and retention? What key metrics would you track?" (Demonstrate understanding of growth funnels, user psychology, and data-driven iteration.)

• "Discuss a time you used user research or data to significantly change a product design. What was the insight, and what was the outcome?" (Provide a clear case study showcasing your analytical and problem-solving skills.)

• "How do you see AI tools impacting the future of product design, and how have you incorporated them into your workflow?" (Show awareness of emerging technologies and practical application.)

• "How do you balance conflicting feedback from stakeholders (e.g., product managers, engineers, marketing) when designing a feature?" (Highlight your negotiation, communication, and decision-making skills.) Company & Culture Questions:

• "Why are you interested in Headway Inc and our mission to revolutionize lifelong learning?" (Research Headway's mission, values, and impact; connect your passion to their goals.)

• "What does 'growth design' mean to you, and how does it differ from traditional UX design?" (Show you understand the business-oriented aspect of design.)

• "How do you approach working in a fast-paced, potentially ambiguous startup environment?" (Demonstrate adaptability, proactivity, and resilience.)

• "Given our dual locations in Poland and Ukraine, how do you approach collaboration with international teams?" (Highlight your intercultural communication skills and flexibility.) Portfolio Presentation Strategy:

• Tell a Story: Frame each case study as a narrative: the problem, your role and process, the challenges, your solutions, and the measurable results.

• Quantify Impact: Use data and metrics whenever possible to demonstrate the success of your designs (e.g., "increased conversion by X%", "reduced drop-off by Y%").

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) to illustrate your design solutions and user flows.

• Focus on Relevance: Prioritize case studies that best showcase your 0-to-1 experience, mobile design skills, and growth design contributions.

• Be Prepared for Deep Dives: Expect questions about specific design choices, user research methodologies, and trade-offs made during the design process.

📝 Enhancement Note: Interview preparation should focus on articulating a structured design process, demonstrating a data-driven approach to growth, and showcasing the ability to translate user insights into impactful product features. Emphasize how your design work directly contributes to business objectives, a key consideration for roles with operational impact.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Headway Inc careers page.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that specifically highlight your 0-to-1 product design experience, mobile application design expertise, and any contributions to growth funnels or onboarding optimization. Ensure each case study clearly outlines the problem, your process, your solutions, and the measurable impact.

• Optimize Your Resume: Tailor your resume to emphasize keywords such as "Product Design," "Mobile Apps," "UI/UX," "0-to-1," "Growth Design," "User Research," and relevant tools. Quantify your achievements whenever possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear communication, storytelling, and articulating your design decisions and their impact. Be ready to answer questions about your process and problem-solving approach.

• Research Headway Inc: Understand the company's mission, products, values, and recent achievements (like the TIME magazine ranking). Prepare to articulate why you are a good cultural fit and how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.