Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Flutter UK & Ireland

Location: Leeds, UK & Dublin, Ireland

Job Type: Full-Time (OTHER)

Category: Brand Design / Product Design

Date Posted: 2026-05-07

Experience Level: Mid-Level (Estimated 2-5 years)

Remote Status: Remote OK (with office presence in Leeds/Dublin)

🚀 Role Summary

• Drive the visual identity and brand expression for distinct sports betting brands within the Flutter UK & Ireland portfolio, ensuring clear differentiation and consistency across all touchpoints.

• Translate brand strategy into tangible design direction for product interfaces, campaigns, motion graphics, and social media content.

• Collaborate closely with Product Designers, Design Systems teams, and Marketing/Commercial departments to embed brand DNA into scalable UI components and ensure seamless user experiences.

• Maintain a high bar for creative craft, visual composition, and attention to detail, acting as a guardian of brand integrity across a multi-brand portfolio.

📝 Enhancement Note: While the title is "Product Designer," the core responsibilities and required skills heavily emphasize Brand Design, Visual Identity, and Brand Systems. This role appears to be a specialized Brand Designer focused on translating brand strategy into product and campaign execution, rather than a traditional UX/UI Product Designer focused solely on user flows and interaction design. The emphasis on "visual territories," "brand personality," and "brand convergence" points to a strategic brand guardianship role.

📈 Primary Responsibilities

• Define and continuously evolve clear visual territories for distinct brands (e.g., Paddy Power, Betfair, Sky Bet), ensuring immediate recognizability and meaningful differentiation.

• Protect and champion each brand's unique personality, tone, and positioning across all outputs, from digital interfaces to marketing campaigns.

• Actively identify and prevent brand convergence, ensuring each brand maintains its distinct identity in a competitive market.

• Translate overarching brand strategy into practical, opinionated design direction and guidelines for product interfaces and in-app experiences.

• Partner with Product Designers to effectively embed brand identity into user interfaces without compromising usability or user experience.

• Serve as the primary liaison between Brand, Commercial, Studio, and Product teams to ensure a unified brand expression across all functions.

• Collaborate with Content Designers to ensure visual language and tone of voice are cohesive and complementary.

• Partner with Design Systems teams to encode brand expression into scalable, reusable design components and ensure brand updates are rolled out efficiently.

• Oversee and contribute to high-impact visual work spanning product, campaigns, and broader brand communications.

• Uphold and evangelize a high standard for creative craft, consistency, and meticulous detail within the team through reviews and critiques.

📝 Enhancement Note: The responsibilities highlight a strategic and guardianship role, focusing on the "look and feel" and distinctiveness of individual brands within a larger corporate structure. The emphasis on "preventing brand convergence" is a key indicator of the role's strategic importance in maintaining competitive differentiation.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Graphic Design, Visual Communication, or a related field is typically expected for this level of responsibility.

Experience: Estimated 2-5 years of experience in Brand Design, Visual Design, or a closely related field, with a proven track record of developing and managing brand systems.

Required Skills:

• A robust portfolio demonstrating successful brand systems across multiple touchpoints, including digital products, campaigns, and motion graphics.

• Exceptional eye for typography, layout, color theory, and overall visual composition.

• Proficiency in Figma and other collaborative design tools essential for modern design workflows.

• Demonstrated ability to work cross-functionally with Brand, Marketing/Commercial, and Studio teams, fostering strong collaborative relationships.

• Understanding of how to translate brand strategy into tangible design direction.

Preferred Skills:

• Prior experience working with brands in the sports betting, online gaming, or entertainment industries.

• Exposure to brand work that spans both digital product design and marketing campaign execution.

• Working knowledge of AI-powered design tools and their application in creative workflows.

• Interest in or practical experience with motion design and animation principles.

• Familiarity with design systems methodologies and component-based design thinking.

📝 Enhancement Note: The emphasis on a portfolio showcasing "brand systems across multiple touchpoints" and "Figma proficiency" are critical requirements. The preference for industry experience and AI tool knowledge suggests a forward-thinking approach to design execution within Flutter UK & Ireland.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases your ability to develop and manage distinct brand systems across diverse platforms, including digital interfaces (apps/web), marketing campaigns, and potentially social media or motion graphics.

• Demonstrate your understanding of how to translate a brand's strategic positioning into a unique and consistent visual identity.

• Include case studies that highlight your process for defining visual territories, establishing design principles, and ensuring brand integrity.

• Showcase examples of creating practical, opinionated guidelines that enable other designers (e.g., Product Designers) to implement the brand effectively.

Process Documentation:

• Examples of how you've developed and documented brand guidelines, including visual identity elements, typography hierarchies, color palettes, and imagery styles.

• Showcase your approach to ensuring brand consistency across different formats and channels, highlighting any processes you've implemented for quality control or brand audits.

• Illustrate your methods for collaborating with design systems teams to integrate brand elements into scalable components, demonstrating an understanding of system thinking.

📝 Enhancement Note: For a Brand Design role with product integration responsibilities, the portfolio must go beyond individual assets. It needs to demonstrate strategic thinking, system implementation, and cross-functional collaboration, showcasing the candidate's ability to build and maintain brand integrity at scale.

💵 Compensation & Benefits

Salary Range: Based on the estimated experience level (2-5 years), location (Leeds/Dublin), and the nature of the role within a large international company, a competitive salary range is anticipated. For Leeds, UK, this could range from approximately £40,000 to £60,000 per annum. For Dublin, Ireland, this could range from approximately €45,000 to €65,000 per annum. These estimates reflect industry standards for Brand Designers with product integration experience in major tech/gaming hubs.

Benefits:

• Flexible Ways of Working: Choice between working from home or the office, offering significant autonomy.

• Learning Fund: £1,000 allocated for professional development and skill enhancement.

• Twice-Yearly Bonus: A performance-based bonus, with a portion guaranteed, providing financial incentive.

• Pension Contribution Scheme: Company contributions to a retirement savings plan.

• Private Healthcare: Comprehensive health insurance coverage.

• Udemy Courses Access: Access to a wide range of online courses for continuous learning.

• Company Sharesave Scheme: Opportunity to invest in the company's success through share ownership.

• 16 Hours Paid Volunteering Time: Encouragement and support for community involvement.

• Unlimited Holiday: A generous policy allowing for ample time off to rest and recharge.

Working Hours: The job description mentions 40 hours per week, typical for a full-time role, but the "Flexible ways of working" benefit suggests a degree of autonomy in managing hours and location.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in the UK and Ireland. The benefits package is exceptionally strong, with "Unlimited Holiday" and a significant learning fund being key draws for creative professionals. The remote work flexibility is also a major perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Betting & iGaming (Online Gambling). Flutter is a global leader in this sector, operating major brands like FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, and Betfair.

Company Size: Flutter is a large, publicly traded company with a significant global presence, employing thousands of people across its various brands and regions. Flutter UK & Ireland specifically unites multiple well-known brands.

Founded: Flutter Entertainment plc was formed through mergers and acquisitions, with its origins tracing back decades through its constituent brands. This history imbues a culture that balances established expertise with a drive for innovation.

Team Structure:

• The Brand Design team is described as "close-knit," with each designer dedicated to a single brand. This suggests a focused, specialized team structure.

• The reporting structure likely places this role under a Head of Brand Design or a similar creative leadership position within the UK & Ireland region.

Methodology:

• Data-Driven Brand Strategy: Decisions are informed by market data, brand performance metrics, and customer insights to define visual territories and brand positioning.

• Design System Integration: A strong emphasis on creating scalable, reusable components and systems to ensure brand consistency and efficient rollout across platforms.

• Agile Collaboration: Working closely with Product and Marketing teams suggests an agile or iterative approach to design development, incorporating feedback and adapting to project needs.

Company Website: https://www.flutter.com/ (Global) and https://www.flutteruki.com/ (UK & Ireland)

📝 Enhancement Note: The company operates in a fast-paced, highly regulated, and competitive industry. The culture emphasizes a balance between maintaining strong, distinct brand identities and leveraging the scale and resources of a large global operator. The "Change the Game" slogan and values like "Win Together" and "Free to be Ourselves" point to a dynamic and inclusive environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring specialized skills in brand design and systems thinking. It's beyond an entry-level junior designer but not yet a senior lead or art director role. The responsibilities involve tactical execution, strategic input on brand consistency, and cross-functional collaboration.

Reporting Structure: Likely reports to a Brand Design Manager or Head of Brand Design within the Flutter UK & Ireland region. Collaboration will extend to Product Design leads, Marketing managers, and potentially Creative Directors.

Operations Impact: The Brand Designer's impact is critical to maintaining and enhancing the perceived value and distinctiveness of Flutter's brands. By ensuring consistent and compelling brand expression across product and marketing, this role directly influences customer perception, engagement, and ultimately, revenue generation for brands like Paddy Power and Betfair. Strong brand identity is a key differentiator in the competitive iGaming market.

Growth Opportunities:

• Specialization: Deepen expertise in brand systems, digital product branding, or potentially motion design within a specific brand.

• Leadership: Progress to a Senior Brand Designer role, leading specific brand initiatives or mentoring junior designers.

• Cross-Brand Exposure: With experience, potentially move into roles that oversee brand strategy across multiple brands or into a broader Creative Director position.

• Industry Transition: Leverage experience in a leading iGaming company to move into similar roles in other high-growth consumer technology or entertainment sectors.

• Design Systems Expertise: Develop a niche in contributing to or managing aspects of design systems from a brand perspective.

📝 Enhancement Note: While not a traditional "Revenue Operations" or "Sales Operations" role, the "Operations" aspect here refers to the operationalization of brand strategy into consistent design execution across a large business. Growth pathways are focused on design leadership, specialization, and strategic brand management.

🌐 Work Environment

Office Type: Hybrid/Flexible. The company offers "Flexible ways of working – home or office, it’s your choice!" This indicates a modern, trust-based work environment.

Office Location(s): The primary locations mentioned are Leeds, UK, and Dublin, Ireland. This suggests that while remote work is supported, there might be an expectation of occasional presence in one of these offices for key meetings, team events, or collaborative sessions.

Workspace Context:

• Collaborative Environment: The role necessitates close collaboration with various internal teams (Product, Marketing, Studio, Design Systems), suggesting an open and communicative workspace culture, whether in-person or virtual.

• Tools & Technology: Access to industry-standard design tools like Figma, collaborative platforms, and potentially AI-powered design tools will be readily available.

• Team Interaction: Regular interaction with fellow Brand Designers dedicated to other brands within the portfolio will foster knowledge sharing and peer learning.

Work Schedule: While the standard is 40 hours per week, the flexible working policy likely allows for some autonomy in managing daily hours, provided project deadlines and team needs are met. This flexibility is beneficial for creative roles that may benefit from non-traditional working patterns.

📝 Enhancement Note: The "home or office, it's your choice" model is a significant perk, indicating a mature approach to work-life balance and employee autonomy. Candidates should expect a dynamic environment where collaboration is key, regardless of physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter call to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Presentation: A core part of the process will involve presenting your portfolio to the hiring manager and potentially other design leads. Be prepared to walk through 2-3 key projects, explaining your role, process, strategic thinking, and the impact of your work.

• Skills Assessment/Case Study: You may be given a small design challenge or asked to critique an existing brand's execution, focusing on brand consistency, differentiation, and product integration.

• Cross-Functional Interviews: Discussions with Product Designers, Marketing stakeholders, or members of the Studio team to assess collaboration skills and understanding of different functional needs.

• Final Interview: Potentially with a senior leader (e.g., Head of Creative, Director of Brand) to discuss overall strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to build and manage brand systems, particularly those involving digital products and campaigns. Highlight your work on brand differentiation.

• Tell a Story: For each project, clearly articulate the problem, your strategic approach, the design solutions, your specific contributions, and the measurable outcomes or impact.

• Showcase Process: Include sketches, mood boards, style guides, and wireframes to illustrate your design thinking and iterative process.

• Highlight Collaboration: If possible, include examples or discuss how you collaborated with product, marketing, or development teams.

• Brand Focus: Emphasize how you ensured brand consistency and distinctiveness, and how you translated brand strategy into visual execution.

Challenge Preparation:

• Brand Analysis: Be ready to analyze a brand (either one of Flutter's or a competitor's) and discuss its strengths, weaknesses, and opportunities for visual differentiation.

• "How would you..." questions: Prepare to answer hypothetical scenarios related to maintaining brand integrity across different teams or platforms.

• Tool Proficiency: Be ready to discuss your experience with Figma and how you leverage its features for collaboration and system building.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates must be able to articulate their strategic thinking behind brand decisions and demonstrate practical application across various media, with a strong emphasis on digital product integration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency. This will be the primary tool for UI design, prototyping, and collaborative workflows.

• Collaborative Design Tools: Beyond Figma, expect usage of platforms for feedback, asset management, and project tracking (e.g., Miro, Jira, Confluence).

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Adobe Creative Suite (Photoshop, Illustrator, After Effects): For asset creation, manipulation, and potential motion graphics work.

• Motion Design Software (e.g., After Effects, Principle): If interest or experience in motion design is pursued.

• AI-Powered Design Tools: Mentioned as desirable, suggesting potential exploration or use of tools for ideation, asset generation, or workflow optimization.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The role also indicates a forward-looking approach with the mention of AI-powered design tools, suggesting candidates who are curious and adaptable to new technologies will be well-received.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep appreciation for high-quality design, attention to detail, and a commitment to excellence in visual execution.

• Curiosity: A desire to understand brands at a deeper level, explore industry trends, and learn how design influences perception.

• Collaboration: A team-player mentality, willing to share work early, incorporate feedback, and work effectively across diverse teams.

• Brand Integrity: A belief in the power of strong, distinct brands, and the importance of consistency without sacrificing uniqueness.

• Efficiency & Scalability: An understanding of how to create design solutions that are both impactful and scalable through systems and components.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with Product Designers, Marketing, Commercial, and Studio teams, requiring strong communication and negotiation skills to align diverse perspectives.

• Feedback-Driven: An open approach to receiving and giving constructive critique, fostering a continuous improvement loop for design quality.

• Knowledge Sharing: Encouragement to share insights, best practices, and learnings with fellow designers and relevant teams.

📝 Enhancement Note: The company culture values a blend of individual craft and collaborative effort. The emphasis on "strong brands are both consistent and unmistakably distinct" is a core tenet that will guide the designer's work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Differentiation in a Crowded Market: Maintaining clear visual distinctions between multiple, high-profile brands in the competitive sports betting and iGaming industry.

• Balancing Brand Consistency with Usability: Ensuring strong brand expression within product interfaces without negatively impacting user experience or performance.

• Cross-Team Alignment: Effectively communicating and enforcing brand guidelines across diverse departments with varying priorities and design understanding.

• Scalability of Brand Systems: Developing and maintaining brand assets and guidelines that can be efficiently applied across an ever-growing range of digital and marketing touchpoints.

• Adapting to Evolving Technologies: Staying abreast of new design tools, AI advancements, and platform changes to ensure brand expression remains relevant and effective.

Learning & Development Opportunities:

• Deepen Brand Strategy Expertise: Gain a profound understanding of brand strategy and its application in a complex, multi-brand organization.

• Master Design Systems: Become proficient in contributing to and leveraging sophisticated design systems for consistent brand application.

• Industry Exposure: Work within a leading global operator in the dynamic iGaming sector, gaining insights into a unique market.

• Cross-Disciplinary Learning: Learn from Product Designers, marketers, and creative professionals across different disciplines.

• Formal Training: Utilize the £1,000 learning fund and access to Udemy courses for targeted skill development in areas like motion design, advanced Figma techniques, or brand strategy.

📝 Enhancement Note: The challenges are inherent to managing brand identity within a large, multi-brand organization in a competitive industry. The growth opportunities are substantial for a designer looking to specialize in brand strategy and systems.

💡 Interview Preparation

Strategy Questions:

• "How do you approach defining the visual identity for a brand, especially when ensuring it's distinct from competitors?" (Focus on process, research, and strategic rationale).

• "Describe a time you had to balance brand consistency with the specific requirements of a digital product interface. What was your approach?" (Highlight collaboration with Product Designers and problem-solving skills).

Company & Culture Questions:

• "What excites you about Flutter's brands (e.g., Paddy Power, Betfair) from a design perspective, and how would you ensure their distinctiveness?" (Show research and genuine interest).

• "How do you contribute to a collaborative team environment, particularly when working with non-design stakeholders?" (Emphasize teamwork, communication, and empathy).

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your role and the project's objectives. Then, detail your process, showcasing key decisions and iterations. Conclude with the final outcome and its impact.

• Visuals: Use high-quality mockups and clear visuals. Show the "before and after" if applicable, or demonstrate how the brand system is applied across different touchpoints.

• Narrative: Tell a compelling story about each project. Explain the "why" behind your design choices, linking them back to brand strategy and business goals.

• Brand Focus: Explicitly highlight how you ensured brand distinctiveness and maintained consistency. Discuss how your work aligned with the brand's personality and tone.

• Tool Demonstration: Be prepared to briefly discuss your use of Figma and how it facilitated your workflow and collaboration.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of brand principles, and strong collaborative capabilities. The portfolio presentation is your primary opportunity to showcase these skills.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Workday link.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your experience in brand systems, visual identity development, and digital product integration. Ensure these projects highlight your ability to ensure brand distinctiveness and consistency.

• Tailor Your Resume: Update your resume to emphasize keywords such as "Brand Design," "Visual Identity," "Brand Systems," "Figma," "UI Design," "Cross-functional Collaboration," and any relevant industry experience (iGaming, entertainment). Quantify achievements where possible.

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, focusing on your strategic approach, design process, collaboration, and the impact of your work. Be ready to articulate your design philosophy and how it aligns with Flutter's values.

• Research Flutter UK & Ireland: Understand the distinct brands within their portfolio (Paddy Power, Betfair, Sky Bet, etc.). Familiarize yourself with their current visual identities and marketing efforts to demonstrate genuine interest and a nuanced understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.