Web designer

📍 Job Overview

Job Title: Web Designer

Company: KPMG Nederland

Location: Amstelveen, North Holland, Netherlands

Job Type: Contract

Category: Digital Operations / Web Management

Date Posted: 2026-06-05

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the operational management and continuous improvement of multiple KPMG websites, ensuring high standards of user experience, performance, and technical stability.

• Key responsibilities include daily website administration, content optimization within a Content Management System (CMS), and technical issue resolution to maintain website hygiene and security.

• The position involves cross-functional collaboration with IT departments, external vendors, and internal stakeholders to coordinate changes, manage releases, and ensure compliance with privacy, security, and accessibility (WCAG) guidelines.

• A significant aspect of the role is leveraging website analytics to inform strategic improvements, optimize user journeys, and contribute to digital projects that enhance KPMG's online presence.

📝 Enhancement Note: While the title is "Web Designer," the description emphasizes operational management, content updates, technical issue resolution, and performance analysis, aligning more with a Digital Operations or Web Operations specialist role rather than pure UI/UX design. The inclusion of "Product Team Channels & Insights" suggests a focus on the functional and performance aspects of digital channels within a broader marketing and reputation context.

📈 Primary Responsibilities

• Oversee and manage multiple KPMG websites, including the corporate site, careers site, and annual report site, ensuring they remain current, stable, and user-friendly.

• Conduct daily website administration tasks, such as content updates, performance monitoring, and troubleshooting technical issues to maintain operational integrity.

• Publish and optimize content within the Content Management System (CMS) and provide support to colleagues regarding web management inquiries and digital tooling.

• Coordinate website changes and releases with IT, external vendors, and relevant teams, ensuring a smooth and controlled deployment process.

• Contribute to adherence to privacy, security, and accessibility (WCAG) guidelines across all managed web properties.

• Analyze website performance metrics and collaborate with team members on enhancing user journeys and executing digital projects.

• Act as a key point of contact for colleagues needing assistance with CMS usage and digital tools.

• Proactively identify and implement process improvements for smarter workflow management and better user alignment.

📝 Enhancement Note: The responsibilities highlight a blend of proactive system maintenance, reactive problem-solving, and strategic input for digital channel optimization, indicating a critical operational support function within KPMG's digital marketing and reputation efforts.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Web Design, Multimedia, or a closely related field. Experience:

• Minimum of 2 years of professional experience in web design, web management, or a similar digital operations role. Required Skills:

• Proven experience with Content Management Systems (CMS) such as WordPress or Drupal.

• Foundational knowledge of HTML and CSS for content structuring and styling.

• Fluency in both Dutch and English, with strong written and verbal communication skills.

• Ability to effectively communicate and collaborate with diverse stakeholders across different departments.

• Demonstrated interest in web standards including accessibility (WCAG), security best practices, analytics, and Search Engine Optimization (SEO).

• Motivation to actively learn and apply new technologies, including generative AI, in daily work. Preferred Skills:

• Experience with Adobe CMS platforms.

• Basic understanding or practical experience with JavaScript for front-end interactivity.

• Familiarity with web analytics platforms for performance tracking and reporting.

• Experience in user journey mapping and optimization.

📝 Enhancement Note: The requirement for Dutch language fluency, combined with minimum experience and specific CMS skills, suggests a need for an individual who can integrate quickly into the local operational environment and contribute effectively to existing web properties. The emphasis on generative AI indicates a forward-thinking approach to web content and management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2 years of professional web management or design projects, demonstrating practical application of skills.

• Include examples of content management within various CMS platforms, highlighting efficiency in publishing and optimization.

• Present case studies of website technical issue resolution, demonstrating problem-solving capabilities and impact on website stability.

• Illustrate contributions to website improvements, focusing on user journey enhancements and performance optimization based on data insights. Process Documentation:

• Provide evidence of workflow design and optimization for web content management or website updates.

• Demonstrate experience in implementing and managing website updates, including coordination with IT and external vendors.

• Include examples of how website performance is measured and analyzed, with clear articulation of findings and recommendations for improvement.

📝 Enhancement Note: While a formal portfolio isn't explicitly requested, the nature of the role implies that candidates will be expected to discuss past projects and demonstrate their experience with web management, CMS, and performance analysis during interviews. The ability to articulate process improvements will be highly valued.

💵 Compensation & Benefits

Salary Range:

• €2,800 - €4,500 gross per month, depending on relevant work experience. Benefits:

• Variable performance-based bonus.

• Fixed expense allowance.

• Fixed daily home office allowance for working days.

• Flexible pension plan with no mandatory employee contribution.

• 30 vacation days per year (on a full-time basis).

• Option to purchase additional vacation days or sell existing ones.

• Fully equipped home office setup.

• Reimbursement for travel expenses, including an NS Business Card or a general travel allowance.

• Provision of a laptop and iPhone.

• Comprehensive training and development programs to support professional and personal growth.

• Access to diversity networks focusing on pride, gender, ability, cultural diversity, and generations.

• Vitality programs, including on-site sports facilities, gym discounts, and access to coaching and health programs.

• Social activities and team events, fostering a collaborative "Together" culture. Working Hours:

• Standard full-time hours, likely around 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: The salary range provided is a strong indicator for mid-level web operations roles in the Netherlands. The comprehensive benefits package reflects KPMG's commitment to employee well-being, development, and work-life balance, particularly with the hybrid setup and home office provisions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (Audit, Tax, Advisory)

Company Size: Large (KPMG is a global network of professional services firms, with KPMG Nederland being a significant entity)

Founded: KPMG was formed in 1987 through a merger, with its roots tracing back much further. KPMG Nederland is a well-established part of this global network.

Team Structure:

• The role is within the "Product Team Channels & Insights" within the "Marketing & Reputation" department.

• This team is responsible for the development and optimization of digital channels.

• Collaboration is expected with IT, external vendors, and various internal stakeholders across KPMG. Methodology:

• Data-driven approach to website analysis and improvement, utilizing analytics to inform decisions.

• Focus on user journeys and enhancing digital experiences.

• Emphasis on process optimization and efficiency in web management.

• Commitment to maintaining high standards of privacy, security, and accessibility (WCAG).

• Integration of new technologies, such as generative AI, into daily operations.

Company Website: [KPMG Netherlands Website URL - e.g., kpmg.nl]

📝 Enhancement Note: As part of a large, reputable professional services firm like KPMG, the culture is likely to be structured, professional, and focused on quality and compliance. The "Marketing & Reputation" department and "Channels & Insights" team suggest a strategic approach to digital presence and communication.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Web Operations / Digital Operations Specialist. This role offers hands-on experience in managing critical digital assets and contributing to strategic improvements within a large organization.

Reporting Structure: The role reports into the Product Team Channels & Insights, likely under a Product Manager, Team Lead, or Senior Web Designer/UX Specialist.

Operations Impact: This role directly impacts KPMG's online presence, brand perception, and user engagement by ensuring website functionality, accessibility, and optimal user journeys. Contributions to efficiency and data-driven improvements provide measurable value to the Marketing & Reputation department and the broader organization.

Growth Opportunities:

• Skill Advancement: Deepen expertise in CMS management, web accessibility standards (WCAG), SEO, and website analytics. Opportunity to gain experience with advanced digital tooling and generative AI applications.

• Specialization: Potential to specialize further in areas like UX optimization, content strategy, digital project management, or technical SEO.

• Leadership Potential: With proven performance, opportunities may arise to take on more complex projects, mentor junior team members, or move into senior operational or product management roles within the digital channels team.

• Cross-functional Exposure: Gain valuable experience working with various departments (IT, Marketing, HR for careers site) within a large professional services firm.

📝 Enhancement Note: The hybrid nature of the role and the company's investment in training suggest a commitment to employee development. The exposure to multiple websites and digital projects provides a broad foundation for career growth within the digital operations and marketing technology space.

🌐 Work Environment

Office Type: Hybrid work model, combining remote work with office-based collaboration and client-site visits.

Office Location(s): Primarily based in Amstelveen, North Holland, with access to KPMG's office facilities.

Workspace Context:

• Collaborative Environment: The role involves significant teamwork within the Product Team Channels & Insights and with other departments. The hybrid model necessitates effective digital collaboration tools.

• Operations Tools & Technology: Access to a fully equipped home office, laptop, iPhone, and likely a suite of digital collaboration and project management tools, alongside the core web technologies (CMS, analytics).

• Team Interaction: Opportunities for in-person interaction during office days, fostering team cohesion and knowledge sharing, complemented by digital communication channels for remote collaboration.

Work Schedule: Flexible hybrid schedule, with a standard full-time workload. This allows for balancing personal needs with operational demands, though timely content updates and issue resolution remain critical.

📝 Enhancement Note: The hybrid model and provision for a home office setup indicate a modern work environment focused on flexibility and employee well-being, while still valuing in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and cover letter, focusing on required experience, skills, and language proficiency.

• Technical/Skills Assessment: Likely an interview or practical exercise to assess CMS proficiency, HTML/CSS knowledge, and problem-solving skills related to web management. Portfolio discussion could be integrated here.

• Behavioral/Situational Interview: Questions assessing collaboration, stakeholder management, initiative, and alignment with KPMG's values. Preparation for questions about handling technical issues and driving website improvements will be key.

• Team/Hiring Manager Interview: Deeper dive into operational strategies, understanding of user journeys, and how the candidate would contribute to the Product Team Channels & Insights. Discussion on experience with analytics and generative AI.

• Final Interview: Potentially with a senior leader, focusing on cultural fit and long-term potential.

Portfolio Review Tips:

• Showcase Breadth: Present examples from at least 2 years of work, covering different types of websites (corporate, careers, etc.) and CMS platforms if possible.

• Highlight Impact: For each project, clearly articulate the objective, your specific role, the actions taken (e.g., content updates, technical fixes, optimizations), and the measurable outcomes (e.g., improved load times, better user engagement, successful content deployment).

• Process Demonstration: Be prepared to walk through your process for handling content requests, resolving technical issues, or implementing website improvements.

• Data-Driven Examples: Include instances where you used analytics to inform decisions or measure the success of your work.

• AI Application: If you have experience with generative AI in web content or management, showcase specific use cases and their benefits.

Challenge Preparation:

• Candidates may be asked to troubleshoot a hypothetical website issue, propose improvements for a specific user journey, or demonstrate content publishing within a demo CMS environment.

• Prepare to articulate your approach to website hygiene, security, and accessibility compliance.

• Practice explaining complex technical concepts or process improvements in a clear, concise manner to both technical and non-technical audiences.

📝 Enhancement Note: Given the operational focus, interviewers will likely probe for practical, hands-on experience and a systematic approach to web management and problem-solving. Demonstrating an understanding of how web operations contribute to broader business objectives will be advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• CMS: WordPress, Drupal (Adobe CMS is a plus). Expect proficiency in content editing, publishing workflows, and basic configuration.

• Web Technologies: HTML, CSS (basic knowledge required), JavaScript (preferred).

• Collaboration: Likely Microsoft Teams, Slack, or similar platforms for internal communication.

• Project Management: Tools like Jira, Asana, or Trello may be used for task tracking and workflow management.

Analytics & Reporting:

• Web Analytics: Google Analytics (or similar) for tracking website performance, user behavior, and conversion rates.

• Reporting Tools: Ability to interpret data and generate reports to inform stakeholders.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms might be beneficial for understanding how website interactions feed into broader customer engagement strategies.

• Generative AI Tools: Active application and interest in using generative AI for content creation, optimization, or workflow enhancement.

📝 Enhancement Note: Proficiency in common CMS platforms is a baseline requirement. The emphasis on analytics and generative AI suggests a need for a candidate who is not only technically capable but also forward-thinking and data-literate.

👥 Team Culture & Values

Operations Values:

• Efficiency & Reliability: Ensuring websites are consistently operational, secure, and performant.

• User-Centricity: Prioritizing user experience and accessibility in all web management activities.

• Collaboration ("Together"): Working effectively with colleagues across teams and departments to achieve shared goals.

• Continuous Improvement: Proactively seeking ways to optimize processes, enhance website functionality, and leverage new technologies like AI.

• Compliance & Integrity: Adhering to strict guidelines regarding privacy, security, and professional conduct.

Collaboration Style:

• Cross-functional Integration: Building strong working relationships with IT, Marketing, and other business units to ensure seamless web operations.

• Proactive Communication: Keeping stakeholders informed of updates, issues, and planned changes.

• Knowledge Sharing: Willingness to assist colleagues and share expertise on web management and digital tooling.

• Structured Feedback: Participating in review processes and providing constructive feedback to improve digital assets and workflows.

📝 Enhancement Note: KPMG's stated value of "Together" suggests a culture that emphasizes teamwork and mutual support. The role's position within a marketing and reputation team implies a need for strong communication and a collaborative spirit to uphold the company's digital brand.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Operations and Improvement: Juggling daily website maintenance and issue resolution with the strategic need for continuous improvement and project execution.

• Cross-Functional Coordination: Navigating the complexities of working with multiple internal teams (IT, Marketing, Compliance) and external vendors to ensure alignment and timely delivery.

• Keeping Pace with Technology: Rapidly evolving web standards, security threats, and the emergence of new technologies like AI require continuous learning and adaptation.

• Data Interpretation: Effectively translating website analytics into actionable insights and communicating their value to stakeholders.

Learning & Development Opportunities:

• Technical Skill Enhancement: Advanced training in specific CMS platforms, web development languages, or digital analytics tools.

• Process Optimization: Developing expertise in workflow automation and efficiency improvements for web operations.

• Generative AI Integration: Gaining practical experience and insight into applying AI to web design and management tasks.

• Project Management Exposure: Opportunities to work on and potentially lead smaller digital projects.

• Industry Best Practices: Staying abreast of WCAG compliance, SEO advancements, and cybersecurity trends.

📝 Enhancement Note: The role offers a solid foundation in digital operations within a large corporate environment, providing exposure to various challenges and ample opportunities for professional development and specialization within the digital marketing technology landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to resolve a critical technical issue on a live website. What was your process, and what was the outcome?" (Focus on problem-solving, communication, and impact)

• "How do you prioritize your workload when managing multiple websites with competing demands for content updates and technical fixes?" (Assess organizational skills and decision-making)

• "Walk me through your process for optimizing a piece of web content for better user engagement or SEO." (Demonstrate understanding of content strategy and analytics)

• "How would you approach ensuring a new website feature complies with WCAG accessibility standards?" (Test knowledge of accessibility protocols)

• "Given your interest in generative AI, how could you envision using it to improve the efficiency or quality of our web management processes?" (Assess innovative thinking and practical application) Company & Culture Questions:

• "What interests you about working for KPMG, and specifically within the Marketing & Reputation department?" (Research KPMG's values, recent campaigns, and digital strategy)

• "How do you see yourself contributing to a 'hybrid' work environment and fostering collaboration with your team?" (Discuss your approach to remote and in-office teamwork)

• "Describe your experience working with IT departments or external vendors on web-related projects." (Highlight collaboration and communication skills) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as stories – the challenge, your solution, and the result. Quantify results whenever possible (e.g., "reduced page load time by 15%", "increased conversion rate by 10%").

• Process Focus: Be ready to explain how you achieved results, detailing your methods, tools used, and any challenges overcome.

• Demonstrate Versatility: If possible, show examples of work across different types of websites or projects to highlight adaptability.

• Conciseness: Prepare a brief overview of each key project, ready to elaborate when asked. Have more detailed information available if needed.

• AI Integration: Clearly articulate any use of AI in your projects, explaining the benefits and your role in its implementation.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only technically proficient but also a proactive, collaborative, and data-driven individual who understands how web operations contribute to KPMG's overall business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the SmartRecruiters platform.

• Tailor Your Resume: Highlight specific experience with CMS platforms (WordPress, Drupal), HTML/CSS, web management, content optimization, and analytics. Quantify achievements where possible.

• Prepare Your Portfolio: Gather examples of your web design and management work, focusing on projects that showcase your ability to maintain, optimize, and improve websites. Be ready to discuss your process and results.

• Research KPMG: Familiarize yourself with KPMG Nederland's services, recent marketing efforts, and their digital presence. Understand their values and culture, particularly the "Together" aspect.

• Practice Interview Questions: Prepare thoughtful answers to common interview questions, especially those related to technical skills, problem-solving, collaboration, and your understanding of web operations. Rehearse discussing your portfolio effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.