Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Enter

Location: São Paulo, São Paulo, Brazil

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-08-10

Experience Level: Senior (5+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end product design strategy for complex AI-driven domains, focusing on user experience and business alignment.

• Drive data-informed UX discovery, translating qualitative and quantitative insights into actionable design solutions.

• Evolve and maintain a scalable design system to ensure interface consistency and facilitate efficient engineering implementation.

• Act as a key strategic partner to Product and Engineering, influencing roadmap decisions and translating technical complexities into user-friendly interfaces.

• Deliver high-fidelity design artifacts, including user flows, error states, and detailed UI elements, with a strong emphasis on usability and visual quality.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a strong emphasis on strategic ownership and technical leadership within a specialized domain (Legal + AI). The description highlights a blend of strategic thinking, hands-on execution, and mentorship, indicating a need for a candidate who can both define vision and meticulously craft solutions. The "Mão na Massa" (hands-on) requirement suggests a pragmatic, execution-oriented approach beyond pure conceptualization.

📈 Primary Responsibilities

• Define and champion the product design vision and strategy for a complex domain, ensuring alignment with Enter's overarching business objectives and the intricacies of AI technology.

• Lead comprehensive UX discovery initiatives, including user research, hypothesis testing, and data analysis, to validate design concepts and user needs before development.

• Architect and evolve the user experience, ensuring seamless user journeys and maintaining the integrity and scalability of the Design System.

• Foster strong, collaborative relationships with Product Management and Engineering teams, actively participating in roadmap planning and ensuring the successful translation of business and technical requirements into exceptional user interfaces.

• Produce high-fidelity design deliverables, including detailed wireframes, interactive prototypes, and comprehensive UI specifications, anticipating all user flows, edge cases, and error states.

• Serve as a technical mentor and design authority for the product design team, elevating design quality, sharing best practices, and fostering a culture of excellence in visual and functional design.

• Engage directly with clients through observation and validation sessions to gather real-world usage context and feedback, informing and refining the design strategy.

📝 Enhancement Note: The responsibilities are framed around strategic leadership, data-driven decision-making, and cross-functional collaboration, typical of a senior-level product design role in a fast-paced tech environment. The emphasis on "domain ownership" and "mentorship" points to a role with significant autonomy and influence.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of progressive experience in digital product design, with a strong preference for experience in SaaS B2B environments or complex products focused on productivity.

Required Skills:

• Product Design Strategy: Proven ability to define and execute product design strategies that align with business goals and technical constraints.

• Data-Driven UX Research & Discovery: Expertise in employing qualitative and quantitative data to inform design decisions, conduct user research, and validate hypotheses.

• Design Systems & UI Architecture: Advanced proficiency in developing, scaling, and maintaining robust design systems, with deep knowledge of Figma (components, tokens, variables) and UI architecture principles.

• User Journey Mapping & Information Architecture: Skill in mapping complex user journeys and designing intuitive information architectures for intricate product domains.

• Stakeholder Management & Influence: Demonstrated ability to effectively communicate and advocate for design decisions to diverse stakeholders, including leadership, and influence product direction.

• High-Fidelity Prototyping & Execution: Mastery in creating high-fidelity prototypes and detailed design deliverables that clearly articulate solutions.

• Analytical Reasoning: Strong ability to interpret data and user feedback to drive design improvements.

• Communication Skills: Excellent verbal and written communication for articulating complex strategies and collaborating effectively.

• Resilience & Focus: Ability to maintain high energy and focus in ambiguous and complex environments.

• Hands-On Execution ("Mão na Massa"): A pragmatic, operational approach to design, actively engaging in execution, prototyping, tool configuration, and problem-solving.

• Collaborative Spirit: Proven ability to thrive in multidisciplinary, collaborative team settings.

• On-site Availability: Willingness and ability to work 100% on-site in São Paulo (Pinheiros).

Preferred Skills:

• AI/LLM Design Experience: Prior experience designing interfaces for AI/LLM-powered tools, understanding uncertainty and prediction in workflows.

• Front-end Development Knowledge: Familiarity with HTML/CSS or React to facilitate better collaboration with engineering.

• Regulated Industry Experience: Experience in LegalTech or FinTech sectors, where precision and reliability are paramount.

• Mentorship/Leadership Experience: Proven track record of mentoring designers or contributing to design culture development.

📝 Enhancement Note: The requirements emphasize a senior-level individual contributor with strong strategic and execution capabilities. The "Mão na Massa" and "High energy and focus" points highlight the need for a proactive, resilient designer accustomed to fast-paced, complex problem-solving. The preferred skills indicate a desire for candidates with specialized knowledge relevant to Enter's core business.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Complex Product Design: Showcase 2-3 detailed case studies demonstrating your end-to-end product design process for complex digital products, preferably within SaaS B2B or productivity-focused domains.

• Problem Definition & Solution Rationale: Clearly articulate the business problem or user need, your research methodology, and the strategic rationale behind your design decisions.

• Design Process Documentation: Illustrate your process from discovery (user research, data analysis) through ideation, wireframing, prototyping, UI design, and user testing.

• Design System Contribution/Usage: Demonstrate experience with design systems, either by showcasing your contribution to one or detailing how you effectively utilized an existing system to ensure consistency and scalability.

• Impact & Results: Quantify the impact of your design solutions whenever possible, using metrics related to user engagement, task completion, efficiency gains, or business objectives.

• Figma Proficiency Showcase: Include examples that highlight your advanced Figma skills, such as complex component structures, effective use of tokens or variables, and interactive prototyping.

Process Documentation:

• Discovery & Research Artifacts: Include examples of user interview summaries, usability test reports, data analysis findings, or competitive analysis that informed your design direction.

• Wireframes & User Flows: Present clear wireframes and detailed user flows that map out complex interactions and information architecture.

• High-Fidelity Mockups & Prototypes: Showcase polished UI designs and interactive prototypes that effectively communicate the final user experience.

• Design System Examples: Provide examples of how you've applied or contributed to design system components, ensuring visual and functional consistency.

📝 Enhancement Note: A strong portfolio is critical for this role, especially given the "Mão na Massa" requirement. It should not only display visual design skills but also a deep understanding of product strategy, user research, and the ability to articulate complex design processes and their impact. The emphasis on Figma and Design Systems is crucial.

💵 Compensation & Benefits

Salary Range: Given the senior experience level (5+ years), the complexity of the role (AI, Legal domain), and the location in São Paulo, Brazil, a competitive salary range is expected. Based on industry benchmarks for senior product designers in major tech hubs in Brazil, an estimated annual salary range could be between R$ 120,000 to R$ 200,000 BRL. This range is highly dependent on the candidate's specific experience, negotiation skills, and the company's compensation philosophy.

Benefits:

• Competitive Compensation Package: An attractive salary package aligned with top technology companies and strategic consulting firms in the market.

• Comprehensive Health Insurance: Full health coverage to support employee well-being.

• Housing Allowance: A unique benefit providing a housing allowance for employees residing near the Pinheiros office, promoting work-life balance and ease of commute.

• Collaborative, High-Performance Environment: Access to a dynamic work setting with direct interaction with company leadership.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. Given the on-site requirement, adherence to typical business hours in São Paulo (e.g., 9 AM to 6 PM, Monday to Friday) is anticipated.

📝 Enhancement Note: The salary estimate is based on general market data for senior tech roles in São Paulo, considering the company's described valuation and funding. Specific benefits like the housing allowance are unique and highlight the company's commitment to employee convenience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence, Software, Technology, LegalTech, Consulting. Enter operates at the intersection of cutting-edge AI and critical business operations, aiming to revolutionize how companies, particularly in Brazil, leverage AI for efficiency and scale.

Company Size: While not explicitly stated, the mention of a USD 1.2B valuation and support from major VC firms like Sequoia and Founders Fund suggests a rapidly growing, well-funded startup, likely in the scale-up phase, with a significant number of employees and ambitious growth plans. This implies a dynamic, fast-paced environment.

Founded: The founding date is not specified, but the company's substantial valuation indicates it's a relatively young but highly successful venture, likely founded within the last 5-10 years. This suggests a culture that is agile, innovative, and focused on rapid growth and market disruption.

Team Structure:

• The Product Design team is positioned as a central hub, working "side-by-side" with Product and Engineering.

• This implies a matrixed or highly integrated structure where designers are embedded within product squads or work closely with dedicated product managers and engineering leads.

• The role of Senior Product Designer includes mentorship, suggesting a team hierarchy where senior members guide more junior designers.

• Collaboration is described as strategic and essential, indicating a focus on cross-functional synergy to achieve business outcomes. Methodology:

• Data-Driven Approach: Emphasizes using data (qualitative and quantitative) for user research, hypothesis testing, and design validation.

• User-Centricity: Focuses on empathy for the user and understanding real-world usage contexts to drive design decisions.

• Agile & Iterative Development: Implied by the collaboration with Product and Engineering and the focus on delivering solutions that evolve with business needs.

• Design System Adoption: Central to ensuring scalability, consistency, and efficient implementation of designs.

Company Website: https://www.getenter.ai/

📝 Enhancement Note: Enter is presented as a high-growth, ambitious AI company with a strong focus on practical application and market leadership in Brazil. The culture appears to value impact, speed, intellectual humility, and transparency. The design team's role is integral to translating complex AI capabilities into usable, valuable products.

📈 Career & Growth Analysis

Operations Career Level: This role is firmly at the Senior Product Designer level. It requires not only strong execution skills but also the ability to set design strategy, lead initiatives within a domain, mentor junior designers, and act as a strategic partner to product and engineering leadership. This level signifies a move beyond individual contribution to influencing product direction and team development.

Reporting Structure: The role involves close collaboration with Product and Engineering. While not explicitly stated, a Senior Product Designer typically reports to a Design Lead, Head of Product Design, or potentially a Director of Product/Engineering, depending on the company's organizational structure. The emphasis on mentorship suggests a desire to build out a strong design function.

Operations Impact: The Product Designer's impact is crucial for Enter's success. By transforming complex AI and operational processes into intuitive user experiences, this role directly influences:

• Product Adoption & Engagement: Making sophisticated AI tools accessible and valuable to enterprise clients.

• Operational Efficiency: Streamlining workflows for clients, thereby demonstrating the ROI of Enter's platform.

• Customer Satisfaction: Ensuring users can effectively leverage the platform's capabilities.

• Product Strategy: Providing critical user insights that shape the product roadmap and future development.

• Brand Perception: Contributing to a reputation for high-quality, user-friendly technology.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Design Lead or Managerial role, overseeing a specific product area or the entire design team as the company scales.

• Specialization: Deepen expertise in AI/LLM product design, LegalTech, or other complex domains.

• Strategic Product Influence: Expand influence on product strategy, potentially moving into Product Management or a hybrid role.

• Cross-functional Mobility: Develop a strong understanding of business operations and AI, opening doors to roles in Product Strategy or Operations.

• Mentorship & Team Development: Play a key role in building and shaping the future design team at Enter.

📝 Enhancement Note: This role offers a significant opportunity for a senior designer to make a substantial impact in a high-growth AI company. The growth paths outlined leverage the unique challenges and opportunities presented by Enter's mission and technology.

🌐 Work Environment

Office Type: The job explicitly states "100% presencial" (100% on-site) in São Paulo (Pinheiros). This indicates a traditional office-based work environment, emphasizing in-person collaboration.

Office Location(s): The office is located in Pinheiros, a well-known business and cultural district in São Paulo, Brazil. This area is typically well-connected by public transport and offers numerous amenities, making it a desirable location for professionals.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with Product and Engineering teams, suggesting an open-plan or team-oriented workspace designed to foster frequent interaction and knowledge sharing.

• Tools and Technology: Access to industry-standard design tools like Figma is a given. The company likely provides high-performance hardware and software necessary for design work. Given the AI focus, there might be internal tools or platforms for data analysis and user behavior tracking.

• Team Interaction: Frequent opportunities for design critiques, brainstorming sessions, and project reviews with colleagues. The emphasis on mentorship means senior designers will be actively engaged with and accessible to other team members.

Work Schedule: As a full-time, on-site position, the work schedule will likely follow standard business hours in São Paulo, typically Monday to Friday, approximately 9 AM to 6 PM. The company culture values speed and autonomy, which may translate into some flexibility, but the on-site requirement implies a structured workday.

📝 Enhancement Note: The on-site requirement in a prime São Paulo location is a key aspect of the work environment, pointing towards a culture that values face-to-face interaction and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Interview: A screening call to assess professional background, alignment with the role's requirements, and motivation for joining Enter. Be prepared to discuss your career trajectory and why this specific role appeals to you.

• Technical Case Study: A hands-on design challenge simulating a real product problem within Enter's domain (Legal + AI). This will evaluate your UX/UI skills, strategic thinking, and problem-solving approach.

• Hiring Manager Interview: A deep dive into your approach to the technical case study, focusing on your structural choices, consultative posture, and project leadership capabilities. Prepare to defend your design decisions rigorously.

• Cultural Interview: A conversation with senior leaders to assess your fit with Enter's core values (impact, speed, humility, transparency). Demonstrate how you embody these values in your work and interactions.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent your senior-level capabilities in complex product design, ideally with a SaaS B2B or AI component.

• Tell a Compelling Story: Structure each case study to narrate a clear problem, your process, your specific contributions, and the measurable impact of your solutions. Use visuals effectively to illustrate key stages.

• Highlight Data & Research: Explicitly show how you used data and user research to inform your decisions. Include snippets of research findings or analysis.

• Showcase Figma & Design Systems: Demonstrate your mastery of Figma, including advanced features, and how you leverage or build design systems for consistency and scalability.

• Quantify Impact: Wherever possible, present metrics that demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Be Ready to Discuss: Prepare to walk through your portfolio, explaining your thought process, trade-offs made, and lessons learned for each project.

Challenge Preparation:

• Understand the Domain: Research Enter's business, the legal industry, and the basics of AI/LLM applications in business operations to better grasp potential challenges.

• Focus on Process: For the case study, emphasize your systematic approach to problem-solving, from understanding the brief to delivering a well-reasoned solution.

• Articulate Trade-offs: Be prepared to discuss why you made certain design choices over others and what assumptions you made.

• Demonstrate Strategic Thinking: Show how your design solutions align with business goals and contribute to the product's overall strategy.

• Practice Presentation: Rehearse presenting your case study solution clearly and concisely, anticipating questions from the hiring manager.

📝 Enhancement Note: The interview process is robust, with a strong emphasis on practical application (case study) and cultural fit. Candidates should prepare to demonstrate not just design skills but also strategic thinking, data-driven decision-making, and alignment with Enter's values.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required skill with advanced proficiency expected for components, tokens, and variables. It will be the primary tool for UI design, prototyping, and collaboration.

• Prototyping Tools: While Figma offers robust prototyping, candidates might also leverage other tools for advanced interactivity or specific testing needs.

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, Lookback, or internal tools).

• Collaboration Tools: Slack, Zoom, or similar platforms for communication and virtual meetings.

Analytics & Reporting:

• Product Analytics Tools: Tools like Amplitude, Mixpanel, or Pendo for tracking user behavior, feature adoption, and conversion funnels.

• Data Visualization Tools: Potentially tools like Tableau or Looker for deeper data analysis and reporting, or internal dashboards.

• Spreadsheet Software: Excel or Google Sheets for data manipulation and analysis.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM systems (like Salesforce) and marketing automation platforms integrate with the product can be beneficial for context.

📝 Enhancement Note: The emphasis is clearly on Figma and a data-driven approach. Designers are expected to be comfortable using analytics tools to inform their work and potentially to measure the impact of their designs.

👥 Team Culture & Values

Operations Values:

• Obsession with Impact: A relentless focus on delivering tangible results and moving key client metrics. For a designer, this means ensuring designs directly contribute to user success and business objectives.

• Speed and Autonomy: A culture that empowers individuals to make quick decisions and take ownership of their work. Designers are expected to be proactive and self-directed.

• Intellectual Humility: A commitment to learning, teaching, and admitting when one doesn't know something. Designers should be open to feedback, eager to share knowledge, and willing to explore new ideas collaboratively.

• Transparency: Openness about successes and failures to foster rapid learning and growth. Designers should be comfortable sharing their work-in-progress and discussing challenges openly.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product and Engineering, acting as integral members of product teams rather than an isolated function.

• Process Review and Feedback: A culture that encourages constructive feedback on designs and processes, fostering continuous improvement.

• Knowledge Sharing: Active exchange of insights, best practices, and learnings across the design team and with other departments. Experimentation and sharing findings are encouraged.

📝 Enhancement Note: Enter's culture is geared towards high achievers who thrive in a fast-paced, collaborative, and transparent environment. Designers are expected to be not just creators but strategic partners who embody these values in their daily work.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Translating intricate AI and legal operations into intuitive and user-friendly interfaces presents a significant design challenge. The ambiguity inherent in AI outputs requires careful UX design to manage user expectations and ensure trust.

• Balancing Innovation with Usability: Developing cutting-edge AI features while ensuring they are accessible and practical for enterprise users.

• Data Interpretation & Application: Effectively leveraging complex datasets and user behavior analytics to drive design decisions.

• Stakeholder Alignment: Navigating competing priorities and technical constraints among product, engineering, and business stakeholders.

• Maintaining Design System Scalability: Ensuring the design system can keep pace with rapid product development and evolving AI capabilities.

Learning & Development Opportunities:

• Deepening AI/LLM Design Expertise: Gaining specialized experience in designing for advanced AI technologies.

• Industry-Specific Knowledge: Developing a strong understanding of the LegalTech sector and its unique operational and regulatory demands.

• Strategic Product Leadership: Growing into a more strategic role, influencing product vision and roadmap.

• Mentorship & Team Building: Developing leadership skills by guiding and mentoring other designers.

• Cross-functional Skill Development: Gaining exposure to product management, business strategy, and engineering challenges.

📝 Enhancement Note: The challenges are inherent to working with advanced technology and complex business domains. The growth opportunities are substantial, offering a path for designers to become leaders and specialists in a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe how you would approach designing a new feature for an AI assistant that needs to provide complex legal insights. What data would you look for, and how would you validate your design hypotheses?" (Focus on process, data, validation)

• "How do you balance advocating for user needs with the technical constraints and business objectives of a product, especially in a fast-paced startup environment?" (Focus on stakeholder management, trade-offs)

• "Walk us through a time you had to simplify a highly complex process for users. What was your approach, and what was the outcome?" (Focus on problem-solving, simplification, impact) Company & Culture Questions:

• "How do you embody 'intellectual humility' and 'transparency' in your design process and team interactions?" (Focus on values alignment)

• "Describe a situation where you took initiative and ownership to solve a problem beyond your immediate responsibilities." (Focus on autonomy, 'Mão na Massa')

• "What excites you about Enter's mission to leverage AI for Brazilian businesses, and how do you see your role contributing to that?" (Focus on motivation, strategic alignment) Portfolio Presentation Strategy:

• Structure for Clarity: Start with the problem, your role, the process, your key contributions, and the outcome/impact. Use clear headings and visuals.

• Highlight the 'Why': For each design decision, explain the rationale behind it, referencing user research, data, or business goals.

• Showcase Figma Mastery: Be prepared to demonstrate specific Figma techniques if asked, such as component variants, auto-layout, or interactive prototyping.

• Quantify Results: Present metrics and data that demonstrate the success of your projects. If exact numbers are unavailable, discuss the intended impact and how it would be measured.

• Engage and Discuss: Treat the portfolio review as a collaborative discussion. Be ready to answer in-depth questions about your process, challenges, and learnings.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a data-driven approach, strong collaboration skills, and a clear understanding of Enter's values and mission. The portfolio is a critical tool for showcasing these capabilities.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 2-3 impactful case studies that highlight your senior-level experience in complex product design, data-driven discovery, and design system implementation. Ensure each case study clearly articulates the problem, your process, your specific contributions, and the measurable impact.

• Tailor Your Resume: Highlight keywords from the job description, such as "Product Design," "SaaS B2B," "Figma," "Design Systems," "UX Research," "Data-driven," and "AI." Quantify achievements with metrics whenever possible.

• Prepare for the Case Study: Research Enter's business and the AI/LegalTech space. Practice articulating your design process and defending your strategic choices for complex problems.

• Research Enter's Values: Understand the company's core values (impact, speed, humility, transparency) and prepare to discuss how you embody them in your professional work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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