Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Easygenerator

Location: Alexandria, Egypt

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: August 11, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead end-to-end product design initiatives, from initial discovery and user research to final interface and copy, ensuring high-quality output for your designated product area within an AI-first EdTech scale-up.

• Collaborate intimately as part of a Product Manager and Tech Lead trio, actively participating in scope and sequence decisions, and driving the product development lifecycle from ideation to launch.

• Leverage product analytics and conduct independent user interviews and usability testing to gather insights, inform design decisions, and validate user experience improvements.

• Adhere to and contribute to a robust design system, documenting necessary deviations and ensuring consistency across the product, while also shipping small UI and copy changes using AI-assisted code within defined guardrails.

• Actively participate in weekly design critiques, bringing innovative ideas and solutions that may extend beyond initial project scope, fostering a culture of continuous improvement and creative problem-solving.

📝 Enhancement Note: This role emphasizes a high degree of autonomy and ownership for the Product Designer, particularly in their product area. The "trio" structure suggests a lean, agile team where design is integrated from the outset, not as an afterthought. The AI-assisted code shipping is a significant differentiator, indicating a forward-thinking approach to product development and a need for designers comfortable with emerging technologies.

📈 Primary Responsibilities

• Lead the complete design lifecycle for assigned product features, including user research, wireframing, prototyping, UI design, and initial copy drafting, ensuring seamless integration with the overall product strategy.

• Partner closely with Product Managers and Engineering Leads to define product roadmaps, prioritize features, and ensure design feasibility and alignment with technical capabilities.

• Conduct qualitative and quantitative user research, including user interviews, usability testing, and analysis of product analytics data, to identify user needs, pain points, and opportunities for improvement.

• Maintain and evolve the company's design system, ensuring consistency, scalability, and efficiency in design output, while also proposing and integrating necessary enhancements.

• Utilize AI-assisted tools to implement minor UI and copy adjustments, working within established code guardrails and collaborating with developers for more complex implementations.

• Proactively contribute to the design critique process, presenting work, providing constructive feedback, and proposing novel solutions that enhance user experience and business value.

• Translate complex user needs and business requirements into intuitive and engaging user interfaces and workflows for B2B SaaS users.

📝 Enhancement Note: The emphasis on shipping small UI/copy changes with AI-assisted code suggests the company is actively exploring and implementing AI in its development process. Designers should be prepared to demonstrate their understanding of how AI can augment their workflow, not replace it, and how to work within those "guardrails."

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of user-centered design principles and practical application is paramount. Relevant fields of study may include Design, Human-Computer Interaction, Psychology, or a related discipline.

Experience: 3 to 5 years of dedicated experience in product design, with a significant focus on B2B SaaS platforms. This experience should include a track record of successfully shipping at least one complex tool, such as an editor, builder, admin interface, or dashboard, demonstrating depth over breadth.

Required Skills:

• End-to-end product design expertise, encompassing discovery, user research, wireframing, prototyping, UI design, and interaction design.

• Proven experience in B2B SaaS product environments, understanding the unique challenges and user needs of enterprise customers.

• Proficiency in conducting user interviews and usability testing to gather actionable insights and validate design solutions.

• Strong command of design systems, including experience in applying, contributing to, and maintaining them to ensure design consistency and efficiency.

• Demonstrated ability to interpret and utilize product analytics to inform design decisions and measure impact.

• Experience writing clear, concise, and effective first-draft copy for user interfaces, moving beyond placeholder text.

• Hands-on experience with AI tools, including building, prototyping, or demonstrating recent self-taught capabilities in an AI context.

• Full professional fluency in English, both written and spoken, to effectively communicate within a global team.

• Egyptian National based in or willing to relocate to Alexandria. Preferred Skills:

• Hands-on experience with agentic coding tools like Claude Code or similar AI-powered development assistants.

• A foundational understanding of Large Language Models (LLMs) and core AI concepts, including an awareness of their limitations and potential failure points.

• Background or familiarity with the e-learning industry or enterprise software solutions.

• Basic proficiency in HTML and CSS to review and understand AI-generated code.

📝 Enhancement Note: The requirement for "hands-on experience with AI tools" is critical and goes beyond theoretical knowledge. Candidates should be prepared to showcase specific projects or learning experiences where they've actively used AI in their design or development workflow. The preference for an Egyptian national based in or willing to relocate to Alexandria narrows the candidate pool significantly.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end ownership of at least one complex B2B SaaS product or feature, showcasing the entire design process from problem definition to shipped solution.

• Clearly articulate a specific metric that your design work influenced, providing a detailed explanation of the data sources and methodology used to track and attribute this impact.

• Include examples of user research methodologies employed (e.g., user interviews, usability testing) and how the insights gained directly shaped design decisions.

• Showcase your experience with design systems, including how you've applied existing components or contributed to their expansion, emphasizing consistency and efficiency.

• Present examples of your UI and copy design, highlighting your ability to craft intuitive interfaces and clear, user-friendly text. Process Documentation:

• Detail your approach to user discovery and problem definition, including how you identify user needs and business objectives.

• Illustrate your workflow for translating user insights into design solutions, including wireframing, prototyping, and iteration phases.

• Provide examples of how you collaborate with PMs and engineers, detailing your involvement in decision-making processes and handoff procedures.

• Showcase your experience with AI tools in your design process, whether for ideation, prototyping, content generation, or code assistance.

📝 Enhancement Note: The portfolio is expected to be highly data-driven, with a strong emphasis on demonstrating measurable impact. Candidates must be ready to articulate the "why" behind their design decisions, supported by user research and analytics, and specifically highlight their AI tool proficiency.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for mid-level Product Designers with 3-5 years of experience in a high-growth EdTech scale-up, and considering the Alexandria, Egypt location, a competitive salary range is estimated to be between EGP 400,000 - EGP 700,000 annually. This range accounts for the specialized AI experience and the demand for B2B SaaS product design expertise.

Benefits:

• Hybrid Work Environment: Offers flexibility with a balance between in-office collaboration and remote work.

• Flexible Working Hours: Supports work-life balance by allowing for adaptable schedules.

• Hands-on AI Experience: Opportunity to work with cutting-edge AI tools and integrate them into product development workflows, building future-proof skills.

• Professional Development: Access to learning resources, potential for training, and opportunities to attend industry events or pursue certifications.

• Real Ownership: Significant autonomy over a product area, working in a collaborative trio with PM and tech lead.

• Design Critique: Regular sessions with experienced designers to refine work and foster growth.

• Impactful Product: Contribute to an award-winning EdTech tool used by global organizations.

Working Hours: 40 hours per week, with flexibility provided through the hybrid work arrangement and flexible working hours.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in Egypt and general market rates for product designers with AI experience. It's crucial to note that actual compensation may vary based on the candidate's specific skills, interview performance, and final negotiation. The "AI-first" approach is highlighted as a key benefit, attracting candidates keen on developing specialized skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Educational Technology) and SaaS (Software as a Service). Easygenerator operates within a dynamic market focused on simplifying corporate learning and knowledge sharing, leveraging AI to enhance its authoring tool.

Company Size: Easygenerator is described as a "fast-growing EdTech scale-up." This typically implies a company with established product-market fit, significant traction, and ambitions for rapid expansion, likely ranging from 100-500 employees. This size offers opportunities for impact and growth without the bureaucracy of larger corporations.

Founded: While the founding date is not explicitly provided, the description as a "scale-up" suggests it has moved beyond the startup phase and is in a growth trajectory. This implies a mature yet agile operational environment.

Team Structure:

• The Product Design team is structured around multidisciplinary "trios" consisting of a Product Designer, Product Manager, and Tech Lead. This model fosters close collaboration and shared ownership.

• Designers are expected to work closely with these trios, indicating a flat or matrixed reporting structure where design influence is direct and integrated.

• Cross-functional collaboration is central, with designers actively involved in discovery, scope decisions, and shipping code, working alongside engineering and product management. Methodology:

• AI-First Approach: A core methodology, integrating AI into both product features and internal workflows, including design and development processes.

• Data-Driven Design: Emphasis on using product analytics and user research to inform and validate design decisions.

• Agile Development: Implied by the "trio" structure and the focus on shipping small changes, suggesting iterative development cycles.

• Design System Utilization: A systematic approach to ensure design consistency and efficiency across the product.

Company Website: https://www.easygenerator.com/

📝 Enhancement Note: The "AI-first" mantra is a significant cultural driver. Candidates should be prepared to discuss how they see AI impacting product development and design, and how they've embraced it. The scale-up phase suggests a balance between established processes and a dynamic, evolving environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, requiring 3-5 years of experience. It offers significant ownership and autonomy, moving beyond junior-level execution to strategic contribution within a product trio. The expectation to "own design for your product area end to end" signifies a senior-level responsibility within that specific domain.

Reporting Structure: The designer will operate within a "trio" comprising a Product Manager and Tech Lead. While direct reporting lines aren't specified, this structure suggests a collaborative, peer-to-peer dynamic for product development, with potential for reporting to a Head of Design or similar leadership role overseeing the design function.

Operations Impact: The Product Designer's impact is directly tied to the success of their product area. This includes driving user adoption, engagement, and satisfaction through intuitive design, as well as contributing to key business metrics such as conversion rates, retention, and potentially revenue, especially within the B2B SaaS context. The expectation to move a "metric" emphasizes this direct impact.

Growth Opportunities:

• Specialization in AI-driven Design: Deepen expertise in using AI tools for design and development, a highly sought-after skill in the current market.

• Leadership in Product Trios: Develop leadership skills by co-piloting product strategy and execution within your designated area.

• Design System Contribution & Evolution: Play a key role in shaping and expanding the company's design system, potentially leading initiatives in this area.

• Cross-functional Expertise: Gain extensive experience working collaboratively with product management and engineering in an agile, AI-first environment.

• Career Progression: Potential to move into Senior Product Designer roles, Design Lead positions, or specialized areas within UX/Product Design as the company scales.

📝 Enhancement Note: The growth opportunities are heavily influenced by the company's AI focus and its scale-up trajectory. The role offers a chance to become a specialist in a rapidly evolving field while gaining leadership experience in a collaborative product development model.

🌐 Work Environment

Office Type: The role is described as "Hybrid and flexible in Alexandria, Egypt." This indicates a model that combines remote work with in-office presence, allowing for collaborative sessions, team meetings, and focused work in a shared environment.

Office Location(s): The primary work location is Alexandria, Egypt. Specific details about office facilities, amenities, or accessibility are not provided but can be expected to support a collaborative and productive hybrid work environment.

Workspace Context:

• Collaborative Hub: The office space will likely be designed to facilitate team interactions, brainstorming sessions, and design critiques, supporting the "trio" model and cross-functional collaboration.

• Technology-Enabled: Access to necessary hardware, software, and potentially specialized AI tools and platforms to support design and development workflows.

• Team Interaction: Opportunities for regular face-to-face interaction with colleagues from design, product, and engineering teams, fostering team cohesion and knowledge sharing.

Work Schedule: While a standard 40-hour work week is mentioned, the "flexible working hours" aspect allows for adaptation to individual needs and team synchronization, supporting productivity and work-life balance within the hybrid framework.

📝 Enhancement Note: The "hybrid and flexible" nature suggests a modern work environment that prioritizes employee well-being and productivity, catering to both individual focus needs and the benefits of in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on CV, portfolio, and the specific written response about a design decision gone wrong. This is the critical first filter.

• Screening Call: Typically with an HR or Talent Acquisition representative to assess basic qualifications, cultural fit, and interest.

• Design Challenge/Case Study: Candidates may be asked to complete a take-home design exercise or present a deep dive into a past project from their portfolio, focusing on problem-solving, process, and impact.

• Interviews with Design/Product Team: Discussions with potential peers and hiring managers, focusing on design philosophy, collaboration style, technical skills, and AI experience.

• Final Interview: Potentially with senior leadership to assess strategic thinking and overall fit.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how you've used AI tools in your design process, providing specific examples and quantifiable outcomes where possible. This is a key differentiator.

• Quantify Impact: For each project, clearly state the business metric(s) you influenced and explain your role in achieving those results, detailing the data sources and attribution.

• Showcase Process: Walk through your end-to-end design process for at least one complex B2B SaaS project, explaining your rationale at each stage.

• Demonstrate Ownership: Emphasize your end-to-end ownership of product areas and your ability to work autonomously within a collaborative "trio" structure.

• Concise Copy: Ensure your portfolio case studies are well-written, easy to understand, and avoid jargon. Your ability to write clear copy will be assessed.

• Address the Prompt: Be prepared to discuss the specific question about a design decision gone wrong in detail, focusing on self-awareness, learning, and corrective actions.

Challenge Preparation:

• If a design challenge is given, focus on understanding the core problem, user needs, and business goals quickly.

• Outline your approach clearly, explaining your assumptions and the reasoning behind your design choices.

• Be prepared to present your work concisely and effectively, highlighting the impact and how it aligns with Easygenerator's AI-first, B2B SaaS focus.

• Practice articulating your thought process and decision-making, especially concerning AI tool utilization.

📝 Enhancement Note: The application process strongly emphasizes practical demonstration of skills, particularly AI proficiency and quantifiable impact. The specific prompt about a "wrong decision" is a crucial element to prepare for, testing self-reflection and learning agility.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry standards), Sketch, Adobe Creative Suite (Illustrator, Photoshop). Candidates should be proficient in at least one primary design tool.

• User Research & Analytics: Tools for conducting user interviews, usability testing (e.g., UserTesting.com, Lookback), and analyzing product data (e.g., Amplitude, Mixpanel, Google Analytics).

• AI-Assisted Tools: This is a key area. Candidates should be familiar with tools for AI-assisted design (e.g., Galileo AI, Uizard), AI-assisted coding (e.g., Claude Code, GitHub Copilot), and potentially AI for content generation or research summarization.

• Design Systems: Experience working with and contributing to established design systems.

Analytics & Reporting:

• Proficiency in using product analytics platforms to track user behavior, conversion funnels, and feature adoption.

• Ability to interpret data visualizations and reports to extract actionable insights for design improvements. CRM & Automation:

• While not a primary focus for a Product Designer, understanding the basics of CRM (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for context in B2B SaaS.

📝 Enhancement Note: The explicit mention of AI tools and AI-assisted code shipping indicates a need for designers to be forward-thinking and comfortable with integrating new technologies into their workflow. Experience with specific AI coding assistants would be a significant plus.

👥 Team Culture & Values

Operations Values:

• AI-First Mindset: A commitment to exploring, adopting, and integrating AI across all aspects of work to drive innovation and efficiency.

• Ownership & Accountability: Taking full responsibility for one's product area, from initial concept to shipped features, and for the impact of design decisions.

• Collaboration & Transparency: Working effectively within product trios and design critiques, sharing ideas openly, and providing constructive feedback.

• User-Centricity: Deep focus on understanding user needs through research and data, translating them into intuitive and valuable product experiences.

• Continuous Improvement: A drive to constantly learn, iterate, and refine products and processes, embracing challenges as opportunities for growth.

• Impact-Driven: Focusing on delivering tangible results that move key business and product metrics.

Collaboration Style:

• Integrated Trio: Designers are integral members of product trios, collaborating daily with PMs and Tech Leads on strategic decisions and execution.

• Critique-Oriented: Regular participation in design critiques fosters a culture of constructive feedback, peer learning, and collective improvement of design quality.

• Cross-Functional Partnership: Strong emphasis on working closely with engineering for implementation and with product management for strategy and prioritization.

• Knowledge Sharing: Encouragement to share learnings, best practices, and new discoveries, particularly in the evolving AI space.

📝 Enhancement Note: The culture appears to be highly collaborative, data-informed, and technologically forward-thinking, with a strong emphasis on individual ownership and continuous learning, especially within the context of AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating AI Integration: Staying ahead of the curve with rapidly evolving AI tools and effectively integrating them into design workflows without compromising quality or user experience.

• Balancing Design System with Innovation: Ensuring adherence to the design system while also pushing creative boundaries and proposing new features or improvements.

• Quantifying Design Impact: Clearly demonstrating the ROI of design initiatives, especially in a B2B SaaS context where user adoption cycles can be longer.

• Collaborative Decision-Making: Thriving in the "trio" model, where design decisions are made collaboratively and may involve compromise.

• AI-Assisted Code Limitations: Understanding and working within the defined guardrails for AI-assisted code shipping, knowing when to involve developers.

Learning & Development Opportunities:

• AI Tool Mastery: Gaining deep practical experience with AI tools for design, content, and code generation, becoming an expert in this emerging field.

• Product Strategy Contribution: Developing strategic thinking by actively participating in scope and sequence decisions for product areas.

• Design Leadership: Growing into more senior design roles or leadership positions by demonstrating ownership, impact, and collaborative skills.

• Industry Trends: Staying current with advancements in EdTech, B2B SaaS, and AI through continuous learning and engagement with the product development community.

• Mentorship: Opportunities to learn from experienced professionals in design, product, and engineering within the company.

📝 Enhancement Note: The primary growth path revolves around AI expertise and strategic product involvement. The challenges are geared towards navigating this new landscape of AI-augmented design and development.

💡 Interview Preparation

Strategy Questions:

• "Walk us through a complex B2B SaaS product or feature you designed end-to-end. What was the problem, how did you approach it, what were the key decisions, and what was the impact?" (Focus on your process, user research, and quantifiable results.)

• "Describe a time you used AI tools in your design process. What tools did you use, how did they help, and what were the outcomes? If you haven't used them extensively, what are you most curious about learning?" (Be specific and honest about your AI experience.)

• "How do you approach balancing adherence to a design system with the need for innovation and proposing new ideas?" (Demonstrate your understanding of consistency vs. evolution.)

• "Tell us about a time a design decision you made didn't work out as planned. What did you learn, and what steps did you take to correct it?" (Show self-awareness, problem-solving, and learning agility.) Company & Culture Questions:

• "Why Easygenerator, and what interests you about our AI-first approach in EdTech?" (Research the company's mission, product, and recent news.)

• "How do you see yourself contributing to our 'trio' product development model?" (Emphasize collaboration, communication, and shared ownership.)

• "What are your expectations regarding flexibility and hybrid work?" (Align your expectations with the role's description.)

• "What does 'ownership' mean to you in a product design role?" (Discuss taking initiative, accountability, and driving outcomes.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your process, your specific contributions, the solutions, and the measurable impact.

• Emphasize AI: Dedicate specific slides or sections to showcase your AI tool usage and its impact. If your experience is nascent, articulate your learning journey and future application plans.

• Quantify Everything Possible: Use data, metrics, and user feedback to support your claims about design success.

• Be Concise and Engaging: Present your work clearly and enthusiastically. Be prepared for deep dives into any aspect of your projects.

• Prepare for Questions: Anticipate questions about your design choices, trade-offs, and the technical feasibility of your solutions.

📝 Enhancement Note: The interview process is designed to assess practical application of skills, particularly in AI, data-driven design, and collaborative problem-solving. Candidates must be prepared to defend their design decisions with data and articulate their learning process.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application via the provided link on Ashby.

• Curate Your Portfolio: Select 2-3 of your strongest B2B SaaS product design projects. Ensure each project clearly details the problem, your process (including user research and analytics), your specific contributions, the solution, and quantifiable impact.

Crucially, dedicate a section or highlight within each project how you've utilized AI tools.

• Tailor Your CV: Ensure your CV clearly highlights your 3-5 years of B2B SaaS product design experience, your proficiency with design systems, your user research skills, and any specific AI tools you have hands-on experience with. Use keywords from the job description.

• Craft Your Written Response: Prepare a thoughtful and concise answer to the prompt: "one product decision you got wrong and what you did about it." Focus on honesty, self-awareness, the learning gained, and corrective actions taken. This is read first.

• Research Easygenerator: Understand their mission, their award-winning authoring tool, their AI-first strategy, and their target market (EdTech, B2B). Be ready to articulate why you are a good fit for their culture and goals.

• Practice Your Presentation: If invited for an interview, be prepared to walk through your portfolio projects and discuss your design philosophy, especially concerning AI integration and data-driven decision-making.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.