Product Designer

drivvn
Full-time£40k-50k/year (GBP)Birmingham, United Kingdom

📍 Job Overview

Job Title: Product Designer

Company: drivvn

Location: Birmingham, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-08-18

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

  • Lead the end-to-end digital product design process for cutting-edge automotive e-commerce platforms, from initial discovery through to final delivery.

  • Craft intuitive and visually compelling user experiences that drive conversion and sales for major automotive brands across Europe.

  • Collaborate closely within a cross-functional team of designers and engineers to translate complex business requirements into user-centric solutions.

  • Champion the voice of the customer by leveraging quantitative and qualitative feedback to iterate and enhance existing product features.

  • Contribute to and evolve a comprehensive design system, ensuring consistency and scalability across all product offerings.

📝 Enhancement Note: The role is explicitly for a "Product Designer" within a B2B SaaS company focused on automotive e-commerce. This means the core responsibilities will revolve around designing digital interfaces and user journeys for business clients who then use these platforms to sell vehicles. The emphasis on "discovery to delivery" and "design within our design system" indicates a need for a designer who can manage projects autonomously and contribute to foundational design assets. The mention of "automotive brands" and "e-commerce" strongly suggests a focus on conversion optimization and a deep understanding of sales funnels within a digital retail context.

📈 Primary Responsibilities

  • Take ownership of design challenges from problem framing and user research (discovery) through to detailed UI and interactive prototyping (delivery).

  • Develop wireframes, high-fidelity UI designs, and interactive prototypes, clearly communicating design intent to engineering and QA teams.

  • Present design concepts and decisions effectively to internal stakeholders and external clients, articulating the rationale and expected impact.

  • Actively contribute to the company's design system by creating new components, patterns, and guidelines, ensuring adherence to brand standards and accessibility requirements.

  • Analyze user feedback, session recordings, and product analytics data (e.g., GA4, Semrush) to identify user pain points and opportunities for experience improvement.

  • Engage in daily collaborative sessions with engineers and fellow designers, balancing customer needs with technical feasibility and project timelines in an agile environment.

  • Design and iterate on user flows for complex commercial products, focusing on mobile-first, responsive design principles and ensuring WCAG accessibility compliance.

  • Explore and integrate AI tools into the design workflow to enhance research synthesis, rapid prototyping, and ideation processes.

  • Conduct usability testing sessions and user interviews to gather actionable insights that inform design iterations and product strategy.

📝 Enhancement Note: The responsibilities highlight a full-cycle design ownership, requiring the candidate to be comfortable with both strategic problem-solving and detailed execution. The emphasis on "designing within our design system and contribute new patterns" implies that the role is not just about using existing assets but also about actively shaping the design language of the company. The explicit mention of "automotive brands" and "e-commerce" means that understanding the nuances of online vehicle sales, configuration, financing, and leasing is crucial for success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for foundational understanding. Equivalent practical experience will also be considered.

Experience: Minimum of 3+ years of professional digital product design experience, with a strong portfolio showcasing work on consumer-facing web products, particularly in e-commerce.

Required Skills:

  • Proficiency in visual design and prototyping tools, with a strong command of Figma for wireframing, UI design, prototyping, and component management.

  • Solid understanding of design thinking methodologies and the ability to apply appropriate techniques to diverse design problems.

  • Expertise in mobile-first and responsive design principles, ensuring seamless user experiences across all devices.

  • Strong knowledge of web accessibility standards (e.g., WCAG) and their practical implementation in UI design.

  • Proven ability to conduct user research, including usability testing and user interviews, to gather actionable insights.

  • Experience designing for e-commerce platforms, with a demonstrable track record of improving conversion rates and sales performance.

  • Excellent attention to detail coupled with the ability to maintain a holistic view of the user journey and product ecosystem.

  • Strong communication and presentation skills, capable of articulating design decisions and their strategic rationale to various stakeholders. Preferred Skills:

  • Familiarity with product analytics tools such as Google Analytics 4 (GA4) or Semrush for data-driven design optimization.

  • Experience or demonstrable curiosity in leveraging AI tools within the design workflow for research, ideation, and prototyping.

  • Experience designing complex commercial products or applications, particularly within B2B SaaS environments.

  • Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

  • Experience working within or contributing to established design systems.

📝 Enhancement Note: The "3+ years of digital product design experience on consumer-facing web products" suggests a mid-level role where candidates are expected to work independently but also benefit from senior design guidance. The emphasis on Figma, design thinking, and mobile-first/responsive design are core competencies. The preference for e-commerce experience and the mention of conversion/sales improvement are critical indicators of the business impact expected from this role. The inclusion of AI tools is a forward-looking requirement, suggesting the company is embracing new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

  • A curated portfolio demonstrating 3+ years of digital product design experience, with a strong emphasis on consumer-facing web products and e-commerce solutions.

  • Case studies that clearly articulate the design process from problem identification (discovery) to solution implementation (delivery), including wireframes, user flows, UI designs, and interactive prototypes.

  • Projects that showcase mobile-first and responsive design capabilities, illustrating how user experiences adapt across various devices.

  • Examples of contributions to design systems or style guides, demonstrating an understanding of component-based design and pattern creation.

  • Evidence of applying design thinking principles to solve complex user problems. Process Documentation:

  • Case studies should detail the methodology used for user research, including usability testing and user interviews, and how insights were translated into design decisions.

  • Demonstrate the process of creating and iterating on wireframes, UI designs, and interactive prototypes, explaining the rationale behind specific design choices.

  • Showcase how quantitative data (e.g., from GA4, Semrush) and qualitative feedback were used to inform design iterations and measure impact on conversion or sales metrics.

  • Clearly outline the collaboration process with engineers and stakeholders, highlighting how technical feasibility and business requirements were balanced with user needs.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. The requirements should emphasize not just the final output but the entire design process. Given the company's focus on e-commerce and automotive brands, case studies demonstrating an understanding of sales funnels, conversion optimization, and complex product configurations will be highly valued. The mention of "contribute new patterns" to the design system means the portfolio should ideally show examples of well-structured, reusable design elements.

💵 Compensation & Benefits

Salary Range: £40,000 - £50,000 per annum.

Benefits:

  • Opportunity to work with major automotive brands and contribute to transformative e-commerce solutions.

  • Be part of a fast-growing B2B SaaS company with a strong foundation as a subsidiary of the TCC Group.

  • Collaborative and iterative work environment with a focus on innovation and customer value.

  • Potential for growth and development within a dynamic and expanding organization.

  • Contribution to a design system, shaping the visual language of the product.

  • Exposure to AI tools and modern design workflows.

  • [Specific benefits such as pension scheme, health insurance, paid time off, professional development budget, etc., are not detailed in the provided text but are standard for full-time roles in the UK and would be expected.]

Working Hours: 40 hours per week.

📝 Enhancement Note: The provided salary range of £40,000-£50,000 per annum is competitive for a Product Designer with 3+ years of experience in Birmingham, UK. The working hours are standard at 40 per week. While specific benefits are not listed, for a full-time role in the UK, standard benefits such as a pension contribution, paid annual leave, and potentially private healthcare are generally expected. The "fast-growing B2B SaaS company" and "subsidiary of TCC Group" context suggests a stable yet dynamic environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS, Automotive, E-commerce, Technology. Drivvn operates at the intersection of these sectors, providing cutting-edge digital retail solutions for the automotive industry. This involves understanding complex sales processes, B2B client needs, and the evolving digital landscape of vehicle purchasing and leasing.

Company Size: Drivvn is a fast-growing company. As a wholly owned subsidiary of the TCC Group, it benefits from established infrastructure while maintaining an agile, startup-like operational pace. The exact size of the Drivvn team is not specified but is implied to be lean and cross-functional, with a "small cross functional team" mentioned for design and engineering.

Founded: 2020. This indicates a relatively young company, which often translates to a dynamic, innovative, and fast-paced work environment with opportunities to shape processes and culture.

Team Structure:

  • The Product Design team appears to be small and integrated within cross-functional squads, working closely alongside Product Designers and engineers.

  • Reporting likely falls under a Lead Product Designer or Head of Product/Design, with daily collaboration across product, engineering, and potentially client-facing teams.

  • Cross-functional collaboration is a core tenet, with designers expected to work daily with engineers and potentially client stakeholders. Methodology:

  • Data-Driven Design: Emphasis on using quantitative (GA4, Semrush) and qualitative (user feedback, interviews) data to inform design decisions and measure impact.

  • Agile & Iterative: Daily collaboration in a "fast paced, iterative environment" suggests an agile development methodology.

  • Design System Centric: Active contribution to and adherence to a design system for consistency and scalability.

  • Full-Cycle Ownership: Taking designs from discovery through to delivery, involving problem framing, solution exploration, prototyping, and stakeholder communication.

Company Website: drivvn.com

📝 Enhancement Note: The company's age (founded 2020) and its position as a subsidiary of TCC Group suggest a blend of startup agility and corporate stability. The focus on automotive brands and B2B SaaS means the company culture likely values innovation, client success, and efficiency in complex sales cycles. The "small cross functional team" points to a collaborative environment where individual contributions are highly visible and impactful.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer. It requires a solid foundation of 3+ years of experience, with the expectation of independent work, problem-solving, and contribution to foundational design assets like the design system. The scope includes end-to-end design ownership for specific product features or modules.

Reporting Structure: The Product Designer will work within a "small cross functional team" alongside engineers and lead Product Designers. They will likely report to a Lead Product Designer or a Head of Product/Design, with significant direct collaboration with engineering teams.

Operations Impact: The Product Designer's impact is directly tied to the success of Drivvn's B2B SaaS platform for automotive brands. By designing intuitive and effective digital buying experiences, they will directly influence client satisfaction, conversion rates, sales volume, and ultimately, Drivvn's revenue and market position. The role is critical in translating business objectives into user-centric solutions that drive tangible business outcomes for both Drivvn's clients and Drivvn itself.

Growth Opportunities:

  • Senior Product Designer: Progression to a senior level, taking on more complex projects, mentoring junior designers, and having a greater strategic influence on product direction.

  • Lead Product Designer: Moving into a leadership role, managing a design team, defining design strategy, and overseeing the entire design output for the company.

  • Specialization: Deepening expertise in specific areas such as UX research, interaction design, design systems, or AI-driven design.

  • Cross-functional Mobility: Potential to move into product management or other roles within the product development lifecycle, leveraging their deep understanding of user needs and product design.

  • Skill Development: Continuous learning opportunities through exposure to new technologies (AI tools), advanced design methodologies, and working with high-profile clients.

📝 Enhancement Note: The "3+ years" experience level, combined with the responsibility to "contribute new patterns" to the design system and "take design problems from discovery to delivery," clearly indicates a mid-level position. Growth opportunities should reflect a typical progression within a design function, moving from individual contributor to senior roles and potentially leadership. The company's growth phase offers ample room for individuals to expand their responsibilities and influence.

🌐 Work Environment

Office Type: The role is advertised as "On-site" with a specific address in Birmingham (7 Hill Street, B5 4UA). This suggests a traditional office-based work environment within a commercial building.

Office Location(s): The primary office is located in Birmingham, England. This central location in the UK may offer good transport links and access to a vibrant business community.

Workspace Context:

  • Collaborative Environment: The job description emphasizes daily collaboration with engineers and fellow designers in a "small cross functional team," suggesting an open and interactive workspace designed to foster teamwork.

  • Tools & Technology: Designers will have access to industry-standard design tools like Figma, as well as product analytics platforms (GA4, Semrush) and potentially AI tools for their workflow.

  • Client Interaction: Opportunities to present work and engage with clients, providing exposure to diverse business needs and strategic discussions within the automotive sector.

Work Schedule: The standard working hours are 40 per week, typical for a full-time position in the UK. While the environment is described as "fast-paced," there's an implied need for efficient time management and focus to deliver on project timelines.

📝 Enhancement Note: The "On-site" designation for the Birmingham office is a key differentiator. This implies a need for the candidate to be based in or willing to relocate to Birmingham. The description of a "small cross functional team" and "daily collaboration" suggests an environment conducive to rapid iteration and close working relationships, typical of many SaaS startups.

📄 Application & Portfolio Review Process

Interview Process:

  • Initial Screening: Application and resume review, focusing on relevant experience and portfolio quality.

  • Portfolio Presentation: Candidates will likely be asked to present their portfolio, detailing 2-3 key projects. This will involve explaining their design process, problem-solving approach, user-centric decisions, and the impact of their work. Be prepared to discuss specific case studies related to e-commerce, mobile-first design, and conversion optimization.

  • Skills Assessment/Technical Interview: A practical exercise or discussion focusing on design skills, Figma proficiency, design thinking application, and understanding of design principles and accessibility. This might involve a design challenge or a deep dive into a specific project.

  • Team/Cultural Fit Interview: Meeting with the hiring manager, lead designers, and/or engineers to assess collaboration style, communication skills, and alignment with Drivvn's culture and values.

  • Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

  • Focus on Process: Clearly articulate your problem-solving journey, from understanding the brief to final delivery. Use wireframes, user flows, and mockups to illustrate your thinking.

  • Quantify Impact: For e-commerce projects, highlight how your designs improved key metrics such as conversion rates, average order value, or user engagement. Use data from tools like GA4 or Semrush if possible.

  • Showcase Versatility: Include examples of mobile-first and responsive design, as well as work that adheres to accessibility standards.

  • Highlight Collaboration: Discuss how you worked with engineers, product managers, and stakeholders. Explain how you balanced user needs with technical constraints and business goals.

  • Design System Contribution: If you have experience contributing to or building design systems, showcase this clearly, explaining your approach to component design and pattern creation.

  • AI Integration: Be ready to discuss any experience or interest in using AI tools in your design process, even if it's theoretical or experimental.

Challenge Preparation:

  • Design Challenge: Expect a design problem that requires you to think critically and apply design thinking. Be prepared to articulate your approach, assumptions, and proposed solutions within a given timeframe. Focus on the process and rationale, not just the final visual output.

  • Stakeholder Communication: Practice explaining complex design decisions in a clear, concise, and persuasive manner. Understand how to tailor your message to different audiences (e.g., technical vs. business stakeholders).

  • Problem Framing: Be ready to discuss how you would approach a new, ambiguous design problem. This includes identifying key questions, user needs, and business objectives.

📝 Enhancement Note: The interview process for a Product Designer typically involves a strong emphasis on portfolio review and practical design challenges. Candidates should be prepared to walk through their process, justify their decisions with user-centric and data-driven reasoning, and demonstrate their proficiency with tools like Figma. The mention of "automotive brands" and "e-commerce" means that understanding the specific challenges and opportunities in this sector will be advantageous.

🛠 Tools & Technology Stack

Primary Tools:

  • Figma: The core tool for visual design, wireframing, prototyping, and component management. Candidates must be proficient in its advanced features.

  • Design System Tools: Potentially tools integrated with Figma or separate platforms for managing design tokens, components, and documentation.

Analytics & Reporting:

  • Google Analytics 4 (GA4): For understanding user behavior on the website, tracking conversions, and identifying performance bottlenecks.

  • Semrush: A comprehensive SEO and digital marketing tool that can provide insights into competitor analysis, keyword research, and website traffic, which can inform design decisions.

  • Other Product Analytics Tools: Familiarity with similar platforms for user behavior analysis and A/B testing.

CRM & Automation:

  • While not explicitly mentioned for the designer, understanding how the product integrates with CRM systems (e.g., Salesforce, HubSpot) or sales automation platforms might be beneficial for context. Other Potential Tools:

  • User Research Platforms: Tools for conducting usability tests and user interviews (e.g., UserTesting.com, Lookback).

  • Project Management Tools: Tools like Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

  • AI Design Tools: Emerging tools for AI-assisted research synthesis, content generation, or rapid prototyping.

📝 Enhancement Note: Figma is explicitly mentioned as a required skill, indicating it's the primary design tool. The inclusion of GA4 and Semrush highlights the company's commitment to data-driven design and measuring the impact of UX/UI improvements. Familiarity with these analytics tools is crucial for understanding user behavior and optimizing conversion funnels in an e-commerce context.

👥 Team Culture & Values

Operations Values:

  • Customer-Centricity: A deep focus on understanding and serving the needs of both Drivvn's clients (automotive brands) and their end customers.

  • Data-Driven Decision Making: Relying on quantitative and qualitative data to inform design choices and measure success.

  • Collaboration & Teamwork: Working effectively in small, cross-functional teams, valuing open communication and shared problem-solving.

  • Innovation & Continuous Improvement: Embracing new technologies (like AI tools), iterative design processes, and a drive to constantly enhance product experiences.

  • Efficiency & Speed: Operating in a fast-paced environment, balancing thoroughness with the need for timely delivery.

  • Quality & Craftsmanship: Maintaining high standards in design execution, from visual polish to functional usability and accessibility.

Collaboration Style:

  • Cross-functional Integration: Designers are expected to work daily with engineers and potentially other product team members, fostering a close-knit development environment.

  • Iterative Feedback Loops: The "fast-paced, iterative environment" suggests a culture where feedback is regularly exchanged, and designs are refined based on input from peers and stakeholders.

  • Open Communication: Given the small team size, direct and open communication is likely key to efficient collaboration and problem-solving.

  • Shared Ownership: A sense that the entire team is responsible for the product's success, encouraging collective problem-solving and decision-making.

📝 Enhancement Note: The company culture likely reflects its status as a young, fast-growing B2B SaaS company in the automotive tech space. Expect a dynamic, collaborative, and results-oriented environment where innovation and customer success are paramount. The emphasis on data and iteration suggests a mature approach to product development.

⚡ Challenges & Growth Opportunities

Challenges:

  • Balancing Client Needs with Scalability: Designing solutions that meet the specific, often complex, requirements of major automotive brands while ensuring the platform is scalable and maintainable for broader deployment.

  • Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing project requirements and market demands, while maintaining design quality and thoroughness.

  • Evolving Automotive E-commerce Landscape: Staying ahead of trends in digital vehicle sales, financing, and leasing, and translating these into innovative design solutions.

  • Integrating New Technologies: Effectively incorporating emerging tools like AI into the design workflow and demonstrating their value to the team and clients.

  • Cross-functional Communication: Ensuring clear and effective communication between design, engineering, and client-facing teams, especially in a remote or hybrid setting (though this role is on-site).

Learning & Development Opportunities:

  • Mastering Design Systems: Deepening expertise in building, maintaining, and contributing to robust design systems that drive efficiency and consistency.

  • Advanced UX Research & Analytics: Developing skills in advanced user research techniques and leveraging product analytics for deeper insights into user behavior and design impact.

  • AI in Design: Exploring and experimenting with AI tools to enhance productivity, creativity, and problem-solving within the design process.

  • E-commerce & Automotive Industry Expertise: Gaining specialized knowledge in the nuances of automotive sales funnels, digital retail strategies, and B2B SaaS product development.

  • Career Progression: Opportunities to advance into senior or lead design roles, taking on more strategic responsibilities and potentially mentoring junior designers.

📝 Enhancement Note: The challenges are geared towards the specific industry and company context: automotive e-commerce, B2B SaaS, and a fast-paced growth environment. The growth opportunities focus on skill enhancement relevant to modern design practices, industry specialization, and career advancement within the company.

💡 Interview Preparation

Strategy Questions:

  • "Describe a complex product design problem you solved for an e-commerce platform. What was your process, what were the key challenges, and what was the outcome?" (Focus on discovery to delivery, user empathy, and measurable results).

  • "How do you approach designing for a mobile-first, responsive experience? Walk me through an example from your portfolio." (Demonstrate understanding of UX principles across devices).

  • "How do you decide when to use a specific design thinking technique (e.g., user interviews, journey mapping, prototyping)?" (Showcase methodological understanding).

  • "How do you balance the needs of different stakeholders (e.g., clients, engineers, business leaders) when making design decisions?" (Highlight collaboration and negotiation skills).

  • "Given our focus on automotive e-commerce, what are the key UX considerations you'd prioritize for a vehicle configuration tool?" (Apply industry knowledge and strategic thinking). Company & Culture Questions:

  • "What interests you about Drivvn and our work in the automotive e-commerce space?" (Research Drivvn's clients and market position).

  • "How do you approach contributing to and maintaining a design system?" (Assess understanding of design system principles and collaboration).

  • "Describe your experience using product analytics tools like GA4. How have you used data to inform your design decisions?" (Demonstrate data-driven approach).

  • "How do you stay updated on the latest design trends and emerging technologies, such as AI in design?" (Showcase continuous learning and forward-thinking).

  • "How do you handle constructive criticism or feedback on your designs?" (Assess adaptability and collaboration). Portfolio Presentation Strategy:

  • Structure Your Narrative: For each case study, clearly define the problem, your role, the constraints, your process, the solutions, and the results. Use a story-telling approach.

  • Visual Clarity: Ensure your visuals are clean, well-organized, and easy to understand. Use annotations to highlight key design decisions and features.

  • Focus on Impact: Quantify your achievements wherever possible. If specific metrics aren't available, articulate the intended business impact of your design solutions.

  • Demonstrate Process: Show your journey from low-fidelity wireframes to high-fidelity prototypes and final UI. Explain why you made certain choices at each stage.

  • Be Ready for Deep Dives: Anticipate questions about specific design choices, technical constraints, user research findings, and how you collaborated with others.

  • Practice Your Pitch: Rehearse your presentation to ensure it flows well and fits within the allotted time, leaving room for Q&A.

📝 Enhancement Note: Interview preparation for this role should heavily emphasize the candidate's ability to articulate their design process, justify decisions with data and user insights, and demonstrate a strong understanding of e-commerce and automotive industry nuances. The portfolio presentation is a critical component, requiring a structured narrative that highlights problem-solving and impact.

📌 Application Steps

To apply for this Product Designer position:

  • Submit your application through the drivvn.recruitee.com portal.

  • Portfolio Customization: Ensure your portfolio is tailored to highlight your strongest e-commerce and consumer-facing web product design experience. Focus on case studies that demonstrate your process from discovery to delivery, particularly those involving conversion optimization and mobile-first design.

  • Resume Optimization: Update your resume to clearly showcase your 3+ years of relevant experience, proficiency in Figma, and familiarity with design thinking, accessibility, and product analytics tools. Use keywords from the job description to align with ATS screening.

  • Interview Preparation: Thoroughly review your portfolio and prepare to discuss 2-3 key projects in detail, focusing on your problem-solving approach, design decisions, and the impact of your work. Practice articulating your thoughts on design challenges relevant to automotive e-commerce.

  • Company Research: Familiarize yourself with drivvn.com, its mission, its clients (major automotive brands), and its position in the B2B SaaS and automotive tech market. Understand their value proposition and recent developments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates must have 3+ years of experience in digital product design for consumer-facing web products with a mobile-first approach. Proficiency in Figma and a strong understanding of design principles, accessibility, and e-commerce conversion strategies are required.