Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Brickeye

Location: Toronto, Ontario, Canada

Job Type: Permanent Fulltime

Category: Product Design & Engineering

Date Posted: July 14, 2026

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role requires a versatile designer who can bridge the gap between physical hardware and digital software interfaces within the construction technology sector.

• You will be instrumental in shaping intuitive user experiences for non-technical field users and developing the industrial design of IoT devices used on active construction sites.

• The position emphasizes a strong collaboration with hardware and software engineering teams, leveraging AI tools to enhance design processes and accelerate innovation.

• Successful candidates will possess a robust portfolio showcasing both software UI/UX design and industrial design capabilities, with a keen eye for aesthetics, materials, and manufacturability.

📝 Enhancement Note: Based on the "Challenge" and "Core Responsibilities" sections, this role is unique in its blend of industrial design and product design, specifically for a hardware-software integrated IoT platform. The emphasis on construction sites implies a need for ruggedness and ease of use for a non-technical audience, which is a critical differentiator for this role. The mention of AI tools suggests an expectation for candidates to be early adopters and proficient in leveraging these technologies for design efficiency.

📈 Primary Responsibilities

• Lead the complete product design lifecycle, from initial concept exploration and wireframing to the creation of high-fidelity, production-ready user interfaces for both web and mobile platforms.

• Translate complex construction data and real-time alerts into simple, actionable insights and intuitive user experiences tailored for field personnel with limited technical expertise.

• Foster close partnerships with cross-functional engineering teams (hardware and software) to ensure designs are not only aesthetically pleasing but also technically feasible and manufacturable.

• Drive the industrial design of physical hardware, meticulously considering enclosure form factor, material selection, finish, and overall aesthetic to build trust and convey durability.

• Apply a strong design sensibility to physical products, balancing functional requirements, ruggedness for demanding job-site conditions, and brand consistency with the software interface.

• Engage with hardware engineering from the earliest stages of development to integrate design intent with practical constraints such as thermal management, enclosure tolerances, component placement, and cost targets.

• Proactively utilize AI-powered design tools (e.g., Claude, Figma, Cursor) to expedite the design process, enhance prototyping capabilities, and continuously elevate the quality and innovation of design outputs.

• Develop and maintain a comprehensive and scalable design system that ensures visual and interactive consistency across Brickeye's entire product suite.

• Conduct user research, including interviews and feedback synthesis, to deeply understand user needs and inform strategic product development decisions.

📝 Enhancement Note: The responsibilities highlight a dual focus on digital UI/UX and physical industrial design. The emphasis on collaborating with hardware engineering early in the process and considering constraints like thermal management and enclosure tolerances is a critical aspect for an IoT product designer. The expectation to "interview real users" underscores the importance of user-centric design principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Industrial Design, Product Design, Engineering (Industrial Design, Systems, or Mechanical), or a closely related field.

• Equivalent practical experience in lieu of a formal degree will be considered. Experience:

• Minimum of 4 years of progressive experience in product design, with a proven track record of shipping successful digital products.

• Demonstrated experience in industrial design or physical product design is a mandatory requirement. Required Skills:

• Expertise in end-to-end product design, encompassing user research, ideation, wireframing, prototyping, and UI design for web and mobile applications.

• Strong proficiency in industrial design principles, including form, material science, manufacturing processes (e.g., injection molding, CNC), and enclosure design.

• Demonstrated ability to translate complex data and technical requirements into intuitive, user-friendly interfaces for non-technical audiences.

• Experience collaborating effectively with hardware and software engineering teams, understanding technical constraints, and integrating design solutions.

• Proficiency with modern design tools such as Figma, and experience with 3D CAD software (e.g., SolidWorks, Fusion 360, Rhino).

• Familiarity with AI-assisted design workflows and a proactive approach to leveraging AI tools (e.g., Claude, Cursor) for enhanced productivity and innovation.

• A strong aesthetic sensibility and a critical eye for detail in both digital and physical product design.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and defend them constructively. Preferred Skills:

• Experience working in a startup environment, demonstrating self-direction, resourcefulness, and comfort with ambiguity.

• Experience with user research methodologies and the ability to synthesize feedback into actionable design improvements.

• Familiarity with construction technology, IoT platforms, or hardware-software integrated systems.

• Experience building and maintaining design systems.

• Hands-on experience with prototyping tools like 3D printers, CNC machines, or other fabrication equipment.

📝 Enhancement Note: The requirement for "Industrial design or physical product design experience" is explicitly called out as a key differentiator, suggesting that candidates without this specific background will likely not be considered. The emphasis on AI tools like Claude and Cursor indicates a desire for candidates who are forward-thinking and can integrate emerging technologies into their workflow. The mention of "hands-on" experience with tools like 3D printers suggests a desire for a practical, maker-oriented approach to industrial design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of product design work, demonstrating mastery across both digital (web/mobile UI/UX) and physical (industrial design) product domains.

• Case studies that clearly articulate the design process, from problem definition and user research to ideation, prototyping, and final implementation.

• Evidence of translating complex data or technical challenges into elegant, user-centric solutions for non-technical users.

• Examples of hardware enclosure designs, including considerations for form factor, materials, manufacturing processes, and durability for harsh environments.

• Demonstrations of collaboration with engineering teams, highlighting how design intent was balanced with technical feasibility and constraints. Process Documentation:

• Detailed documentation of your design process, emphasizing how you approach user research, problem-solving, and iterative design.

• Examples of wireframes, user flows, interactive prototypes, and high-fidelity UI designs for digital products.

• Visualizations or CAD models of physical product designs, illustrating form, function, and material choices.

• Evidence of creating or contributing to design systems, showcasing consistency and scalability.

• Case studies that highlight the impact of your designs, ideally with quantifiable results or user feedback.

📝 Enhancement Note: The portfolio requirements are critical for this role due to its dual nature. Candidates must present compelling evidence of their capabilities in both software UI/UX and industrial design. The emphasis on "manufacturing, ruggedness for job-site conditions, and visual coherence" suggests that portfolio pieces should reflect an understanding of these physical product constraints.

💵 Compensation & Benefits

Salary Range: $75,000 - $110,000 CAD per year.

This range reflects the mid-senior level experience expected for this role, the specific demands of blending industrial and product design, and the cost of living in Toronto.

Benefits:

• Competitive base salary as outlined above.

• Annual performance incentives, rewarding individual and company achievements.

• A robust equity package, granting ownership and a share in Brickeye's success.

• Flexible work environment that prioritizes results and delivery over strict adherence to hours, allowing for work-life integration.

• Comprehensive medical and dental benefits to support employee health and well-being. Working Hours:

• Standard full-time hours are expected, approximately 40 hours per week.

• The company offers significant flexibility, allowing employees to manage their schedules to accommodate appointments or personal needs, as long as project delivery and team collaboration are maintained.

📝 Enhancement Note: The salary range provided ($75,000 - $110,000 CAD) is a reasonable estimate for a Product Designer with 4+ years of experience in Toronto, especially one with the specialized industrial design requirement. This range aligns with industry benchmarks for hybrid roles in tech companies in major Canadian cities. The benefits package is typical for a growing tech startup, emphasizing ownership and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Construction Technology (ConTech) and IoT. Brickeye operates at the cutting edge of applying data analytics, IoT sensors, and AI to mitigate risk and enhance productivity in the construction sector, a traditionally slow-to-innovate industry.

Company Size: Brickeye is described as a "fast-growing construction technology company." While an exact number isn't provided, this suggests a dynamic, potentially agile environment with a growing team, likely ranging from 50-200 employees, where individual contributions have significant visibility.

Founded: The founding date is not specified, but the company's fast growth and focus on advanced technology like IoT and AI imply a relatively recent establishment or a period of rapid scaling.

Team Structure:

• The design team likely consists of individuals specializing in different areas, with this role bridging hardware and software design.

• Collaboration is expected to be cross-functional, involving close partnerships with hardware engineers, software developers, product managers, and potentially sales/customer success teams to understand market needs.

• The structure is likely lean and agile, common in fast-growing tech startups, promoting direct communication and rapid decision-making. Methodology:

• Data-driven decision-making is central, with a focus on leveraging IoT data and AI for risk mitigation and productivity gains.

• Agile development methodologies are likely employed to facilitate rapid iteration and responsiveness to market feedback.

• A strong emphasis is placed on user-centric design, translating complex technical data into accessible solutions for construction professionals.

Company Website: https://www.brickeye.com/

📝 Enhancement Note: The company culture is characterized by innovation in a traditionally conservative industry (construction). The "fast-growing" nature implies a dynamic, potentially high-pressure but rewarding environment. The emphasis on "impact over hierarchy" and "high autonomy" suggests a flat organizational structure where initiative and ownership are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Product Designer, requiring 4+ years of experience. It's a critical role that sits at the intersection of physical and digital product development, offering significant ownership and influence.

Reporting Structure: While not explicitly stated, this role would likely report to a Head of Design, a Product Lead, or potentially a CTO, given the blend of hardware and software responsibilities. The close collaboration with engineering teams is a key aspect of the reporting dynamic.

Operations Impact: The Product Designer's work directly impacts Brickeye's core value proposition: mitigating risk and driving productivity in construction. Their designs will influence customer adoption, user satisfaction, operational efficiency on job sites, and ultimately, the company's ability to scale its IoT platform and SaaS offerings.

Growth Opportunities:

• Specialization: Deepen expertise in either industrial design for IoT devices or advanced UI/UX for complex data visualization and SaaS platforms.

• Leadership: Potential to grow into a Senior or Lead Product Designer role, mentoring junior designers and shaping the overall design strategy and team direction.

• Cross-functional Expansion: Develop a broader understanding of hardware engineering, software architecture, and business strategy through close collaboration.

• Impactful Projects: Contribute to the evolution of a proprietary platform tackling significant global challenges in the built environment, offering high visibility and tangible results.

📝 Enhancement Note: The growth opportunities are substantial given the company's focus on innovation and growth. The unique blend of skills required means that developing expertise in this role can lead to highly specialized and valuable career paths within the ConTech and IoT space. The emphasis on solving a "Global Problem" suggests opportunities to work on large-scale, impactful projects.

🌐 Work Environment

Office Type: The role is described as "Hybrid," indicating a mix of in-office and remote work. Given the emphasis on collaborating with hardware engineers and potentially using fabrication tools, regular in-office presence in Toronto will likely be required for hands-on work, team meetings, and access to specialized equipment.

Office Location(s): Toronto, Ontario, Canada. This location offers access to a robust tech talent pool and a vibrant startup ecosystem. Specific office details are not provided but would typically include collaborative workspaces.

Workspace Context:

• Collaborative Environment: The emphasis on "impact over hierarchy" and close collaboration with engineering suggests an open and interactive workspace conducive to brainstorming and problem-solving.

• Tools & Technology: Access to modern design software (Figma, 3D CAD) and potentially prototyping equipment (3D printers, CNC machines) within the office would be expected.

• Team Interaction: Regular opportunities for face-to-face interaction with design, engineering, and product teams to ensure alignment and foster innovation.

Work Schedule:

• A flexible work schedule is explicitly mentioned, prioritizing delivery and results. While a standard 40-hour week is implied, employees have autonomy to manage their time for personal needs, provided work is completed effectively and collaboration is maintained.

📝 Enhancement Note: The "Hybrid" nature combined with the explicit mention of hands-on work and collaboration with hardware engineering suggests that this role requires a significant presence in the Toronto office, likely more than a typical software-focused hybrid role. The flexibility is a key perk, but the expectation of physical product development implies a need for on-site engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Applications will be reviewed, with AI tools assisting in the initial screening process, followed by a personal review by the hiring team.

• Portfolio Review: Candidates will be asked to present their portfolio, showcasing both software UI/UX and industrial design work. Expect deep dives into case studies, design decisions, and problem-solving approaches.

• Technical/Design Interviews: Discussions with designers and engineers to assess technical skills, design thinking, understanding of constraints, and collaboration style. Expect challenges related to translating complex data or designing for physical products.

• Cultural Fit & Team Interviews: Meetings with team members and potentially leadership to evaluate alignment with Brickeye's values, startup mindset, and collaborative approach.

• Final Interview: May involve a presentation or discussion with senior leadership to assess overall fit and strategic thinking.

Portfolio Review Tips:

• Showcase Duality: Clearly present distinct examples of your software UI/UX design process and your industrial design process. Use separate case studies or clearly delineate sections within a single presentation.

• Highlight Process: For each case study, detail your approach: problem identification, user research, ideation, iteration, constraint management (especially for hardware), and final outcomes.

• Quantify Impact: Whenever possible, include metrics or user feedback that demonstrate the positive impact of your designs on business goals or user experience.

• Emphasize AI Integration: If you utilized AI tools in your process, be prepared to explain how they helped you achieve better results or work more efficiently.

• Articulate Design Rationale: Be ready to explain why you made specific design choices, both aesthetically and functionally, for both digital interfaces and physical products.

Challenge Preparation:

• Design Scenario: Be prepared for hypothetical design challenges that might involve creating an interface for a new IoT feature or refining the form factor of an existing device based on new constraints.

• Problem-Solving: Practice articulating how you would approach a complex problem with ambiguous requirements, drawing on your experience with both hardware and software.

• Collaboration Simulation: Consider how you would communicate design intent and negotiate trade-offs with hardware engineers and software developers.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to handle both digital and physical design challenges. The mention of AI tools in the application process suggests that candidates should be prepared to discuss their proficiency and experience with these technologies. The portfolio review is paramount, so candidates must curate it to showcase both aspects of the role effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Digital Design: Figma (primary UI/UX design tool), potentially Sketch or Adobe XD.

• Industrial Design/CAD: 3D CAD software such as SolidWorks, Fusion 360, or Rhino for enclosure design and modeling.

• Prototyping: Figma's prototyping features, and potentially physical prototyping tools like 3D printers, CNC machines, or hand tools for creating physical mockups.

• AI-Assisted Design: Claude, Cursor, ChatGPT, Perplexity, Gemini, or similar AI tools for ideation, content generation, code assistance, and workflow enhancement.

Analytics & Reporting:

• While not a direct responsibility, an understanding of analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) may be beneficial for understanding user behavior within the software platform.

• Familiarity with how sensor data is collected, processed, and visualized will be key for the IoT aspect. CRM & Automation:

• Not directly relevant to the Product Designer role, but awareness of how customer data is managed and how the platform integrates with business systems might be helpful for context.

📝 Enhancement Note: The explicit mention of Figma, Claude, and 3D CAD software indicates the core technical stack. Candidates should be prepared to demonstrate proficiency in these areas. The "AI-First Mindset" section strongly suggests that familiarity and active use of AI tools are not just preferred but expected.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-First Mindset: A drive to leverage cutting-edge technologies, particularly AI, to push boundaries and achieve breakthroughs in design and product development.

• Impact & Problem-Solving: A commitment to solving significant global challenges within the construction industry, focusing on tangible improvements in risk mitigation and productivity.

• Collaboration & Ownership: A culture where individuals are empowered to take ownership of their work, collaborate effectively across disciplines, and where the best ideas are prioritized.

• User-Centricity: A deep understanding of and empathy for the end-users, particularly non-technical field personnel, ensuring designs are intuitive and valuable.

• Agility & Resourcefulness: A startup mentality characterized by adaptability, resourcefulness, and the ability to navigate ambiguity while driving results.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration between design, hardware engineering, software engineering, and product management is essential. Designers are expected to be active participants in engineering discussions.

• Open Feedback: A culture that encourages constructive feedback, allowing for rapid iteration and continuous improvement of both products and processes.

• Knowledge Sharing: A willingness to share learnings, best practices, and insights across teams to foster collective growth and expertise.

📝 Enhancement Note: The company values align with a forward-thinking tech startup, with a particular emphasis on AI and solving real-world problems. The collaborative style is critical for bridging the gap between hardware and software, requiring designers to be proactive communicators and integrators.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Physical & Digital: The primary challenge is integrating the design of physical hardware with a complex software platform, ensuring a cohesive and intuitive user experience across both. This requires balancing aesthetics, manufacturability, durability, and digital usability.

• Non-Technical Users: Designing for construction field crews who may not be tech-savvy requires a deep focus on simplicity, clarity, and intuitive interaction patterns.

• Startup Environment: Navigating the fast-paced, often ambiguous environment of a growing startup requires adaptability, resilience, and the ability to prioritize effectively.

• AI Integration: Staying ahead of the curve with AI tools and effectively integrating them into design workflows to enhance productivity and innovation.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunity to significantly deepen expertise in industrial design for IoT devices or advanced UI/UX for complex data platforms.

• Cross-Disciplinary Learning: Gain in-depth knowledge of hardware engineering principles, software development lifecycles, and construction industry dynamics.

• Mentorship: Potential to learn from experienced engineers and product leaders within a growing company.

• Industry Exposure: Contribute to a cutting-edge platform that is shaping the future of construction technology, offering unique industry insights.

📝 Enhancement Note: The challenges are directly tied to the unique nature of the role and the company's mission. The growth opportunities are substantial, particularly for individuals looking to specialize in the burgeoning field of connected hardware and data-driven solutions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements between hardware constraints and software user experience. How did you approach it?"

• "How would you design a notification system for real-time water damage alerts on a construction site, considering users might be wearing gloves or in noisy environments?"

• "Walk us through your process for designing the physical enclosure for an IoT device. What factors do you prioritize beyond aesthetics?"

• "How do you leverage AI tools in your design workflow? Can you provide a specific example of how AI helped you solve a design problem or improve efficiency?"

• "Imagine we need to design a new sensor for concrete quality monitoring. What would be your first steps in designing both the physical device and its accompanying digital interface?" Company & Culture Questions:

• "Why are you interested in working at the intersection of construction technology, IoT, and AI?"

• "How do you approach collaboration with engineers who may have different priorities or perspectives?"

• "Describe your experience working in a startup environment. What appeals to you about this type of setting?"

• "How do you stay current with design trends and new technologies, especially AI?" Portfolio Presentation Strategy:

• Structure for Duality: Dedicate clear sections to your software UI/UX projects and your industrial design projects. Use distinct visual cues if necessary.

• Tell a Story: For each case study, frame it as a narrative: the problem, your approach, the challenges, your solutions, and the impact.

• Show, Don't Just Tell: Use high-quality visuals, mockups, renders, and photos of physical prototypes. If possible, include short videos demonstrating functionality or form.

• Highlight Constraints & Trade-offs: Be prepared to discuss the technical, manufacturing, or user constraints you faced and how you navigated them.

• Explain AI Usage: If AI was part of your process, clearly articulate where and how it was used, and what the benefit was.

📝 Enhancement Note: Interview questions will likely probe the candidate's ability to think holistically about product design, encompassing both hardware and software. Expect questions that test their understanding of the construction industry's unique challenges and their comfort with AI-driven design processes.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Lever link.

• Curate your portfolio: Ensure it prominently features both your software UI/UX design work and your industrial design projects, with clear case studies for each.

• Tailor your resume: Highlight experience in product design, industrial design, IoT, AI tools, and cross-functional collaboration, using keywords from the job description.

• Prepare your portfolio presentation: Practice walking through your case studies, focusing on your process, problem-solving skills, and the impact of your designs. Be ready to discuss your experience with AI tools and hardware constraints.

• Research Brickeye: Understand their mission, technology, and the challenges within the construction industry. Prepare thoughtful questions about the product roadmap, design team structure, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.