Product Designer

📍 Job Overview

Job Title: Product Designer

Company: BetterMe

Location: Ukraine

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-09-04

Experience Level: Mid-Senior (4+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive product innovation through the design of high-quality, engaging user interfaces for a global audience.

• Execute a user-centered design approach, translating user needs and business goals into intuitive and effective digital experiences.

• Conduct comprehensive user research to inform design decisions and validate hypotheses.

• Collaborate closely with Product and Engineering teams to ensure seamless implementation and iterative improvement of Health & Fitness applications.

• Contribute to the continuous development and enhancement of BetterMe's well-being ecosystem.

📝 Enhancement Note: This role is positioned as a Product Designer with a strong emphasis on UI/UX, user research, and cross-functional collaboration within a fast-paced, product-driven environment. The focus on a "well-being ecosystem" suggests a need for designers who can empathize with user needs in health and fitness.

📈 Primary Responsibilities

• Develop and validate design hypotheses through iterative design and user testing.

• Create compelling user interfaces, animations, and micro-interactions that enhance user engagement and satisfaction.

• Plan, execute, and analyze user research studies to uncover user needs, pain points, and behaviors.

• Articulate design rationale and present design solutions effectively to stakeholders, including Product Managers and Engineers.

• Actively participate in the entire product development lifecycle, from ideation to launch and post-launch analysis.

• Ensure design consistency and adherence to platform-specific guidelines (iOS and Material Design) while pushing creative boundaries.

• Prepare detailed design specifications, assets, and animation guidelines for development teams.

• Contribute to the evolution of design systems and best practices within the product team.

📝 Enhancement Note: The responsibilities highlight a hands-on design role requiring a blend of strategic thinking (hypothesis development, user research) and tactical execution (UI/UX creation, asset preparation). The emphasis on collaboration with Product and Engineering suggests a need for strong communication and a holistic understanding of the development process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred and can be beneficial for understanding user research principles.

Experience: Minimum of 4 years of dedicated experience in Product Design, with a proven track record in UI/UX design for digital products, preferably mobile applications.

Required Skills:

• 4+ years of experience in Product Design.

• Strong expertise in User Interface (UI) design principles and User Experience (UX) methodologies.

• User-centered design approach with a deep understanding of user psychology and behavior.

• Proficiency in planning and conducting various forms of user research (e.g., interviews, usability testing, surveys).

• Expertise in creating wireframes, prototypes, and high-fidelity mockups using design tools.

• Solid knowledge of platform-specific design patterns and best practices for iOS and Android (Material Design).

• Excellent visual design skills, including typography, color theory, and layout.

• Ability to translate complex requirements into simple, intuitive user flows.

• Strong communication, presentation, and interpersonal skills for effective team collaboration.

• Experience in preparing detailed design specifications and assets for developers.

• Understanding of mobile app development processes and constraints. Preferred Skills:

• Experience with design workflows involving tools like Figma and Claude (potentially referring to AI collaboration tools or specific plugin integrations).

• Hands-on experience with AI-powered image generation tools for design asset creation.

• Experience in designing for health, fitness, or well-being applications.

• Familiarity with animation principles and tools to create engaging motion graphics.

• Experience with A/B testing design variations to optimize user experience.

📝 Enhancement Note: The "Will be a plus" section indicates a strong preference for candidates familiar with modern design workflows, including AI integration. This suggests the company is forward-thinking and values efficiency through advanced tools. The specific mention of "Claude" is unusual for design tools and might refer to an internal tool, a specific AI model integration, or a typo.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-4 diverse product design projects demonstrating end-to-end design thinking.

• Highlight your role and contributions clearly within each project, especially in collaborative settings.

• Include case studies that detail the problem, your design process, user research insights, design iterations, and final outcomes.

• Present visual examples of UI designs, wireframes, interactive prototypes, and user flows.

• Demonstrate proficiency in creating design assets, animations, and detailed design specifications for development handoff. Process Documentation:

• Document your user research methodologies, including how you planned, executed, and synthesized findings.

• Illustrate your design process, from initial concept generation and hypothesis formulation to iterative refinement.

• Provide examples of how you collaborated with Product Managers and Engineers, showcasing communication and problem-solving skills.

• Clearly articulate the impact of your design decisions, using metrics and user feedback where possible to demonstrate ROI.

• Showcase your understanding of platform-specific design patterns (iOS, Material Design) and how you applied them.

📝 Enhancement Note: For a Product Designer role, a robust portfolio is paramount. The emphasis on process documentation, user research, and collaboration with engineering aligns with industry best practices for demonstrating a designer's strategic and practical contributions. The mention of "Claude and Figma MCP" in preferred skills suggests that showcasing projects utilizing these tools or similar AI-assisted workflows would be highly advantageous.

💵 Compensation & Benefits

Salary Range: Based on the experience level (4+ years), location (Ukraine), and fully remote nature, a competitive salary range for a Product Designer in Ukraine typically falls between UAH 50,000 and UAH 100,000 per month. This can vary significantly based on the candidate's specific skills, portfolio strength, and the company's compensation philosophy.

Benefits:

• Mission-driven work: Contribute to a product that empowers millions to improve their well-being.

• Autonomy: Trust and independence in managing your time and decision-making.

• Growth opportunities: Significant potential for career advancement and taking on new responsibilities (90% of leads grown internally).

• Flexible work format: Option to work remotely, from the office, or in a hybrid model.

• Comprehensive wellness program:

  • Offline: Access to professional trainers in a corporate gym, massage services, corporate lunches, sports activities, and team-building events.
  • Online: Regular online workouts, partner discounts, and free access to BetterMe products.

• Health insurance.

• Access to a corporate doctor.

• Modern, high-quality equipment provided for work.

• Legal and financial support services.

• Support for participation in sports events.

• Open and transparent communication culture with honest feedback.

Working Hours: 40 hours per week, with flexibility in scheduling and a focus on outcomes rather than strict online hours, aligning with the "trust without micromanagement" philosophy.

📝 Enhancement Note: The salary estimate is based on general market research for mid-level Product Designers in Ukraine, considering the remote work aspect which can sometimes command a premium. The benefits package is extensive, with a strong emphasis on employee well-being, flexibility, and professional growth, which are key attractors for top talent in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Health & Fitness, Mobile Applications, Digital Well-being. BetterMe operates within the rapidly growing digital health and wellness sector, leveraging technology to provide accessible well-being solutions globally.

Company Size: BetterMe is a significant player in its field, likely employing several hundred to over a thousand employees, indicating a structured but dynamic organization with established processes and opportunities for growth.

Founded: BetterMe was founded with a mission to empower individuals to become better, physically, mentally, and emotionally. This founding principle likely permeates the company culture, fostering a supportive and growth-oriented environment.

Team Structure:

• The Product Design team is likely part of a larger Product department, working closely with Product Management, Engineering, and possibly Marketing.

• Designers are expected to collaborate actively with Product Managers to define product strategy and with Engineers to ensure design feasibility and quality implementation.

• The team likely operates with a degree of autonomy, encouraged to take initiative and contribute to process improvements.

• Cross-functional collaboration is a cornerstone, with designers expected to be integral to feature development from concept to launch. Methodology:

• Data-Driven Design: User research and analytics are central to informing design decisions and measuring impact.

• Agile Development: The product development process likely follows agile methodologies, requiring designers to be adaptable and responsive to feedback.

• User-Centricity: A strong focus on understanding and addressing user needs is fundamental to the company's approach.

• Iterative Improvement: Continuous refinement of products based on user feedback, performance data, and evolving market trends.

Company Website: https://betterme.world

📝 Enhancement Note: The company's mission and size suggest a culture that values impact, innovation, and employee development. The emphasis on well-being extends to the internal work environment, aiming to support employees' holistic health.

📈 Career & Growth Analysis

Operations Career Level: This role is at a mid-senior level, requiring 4+ years of experience. It signifies a designer who can work independently on complex features, contribute strategically to product direction, and mentor junior designers if the team structure supports it. The scope includes developing hypotheses, conducting research, and ensuring high-quality implementation, positioning the designer as a key contributor to product success.

Reporting Structure: The Product Designer will likely report to a Lead Product Designer, Design Manager, or Head of Product. They will work closely with Product Managers and Engineering Leads on specific projects or product areas.

Operations Impact: Product Designers at BetterMe have a direct impact on user engagement, retention, and overall satisfaction with the Health & Fitness apps. Their work influences key business metrics such as user acquisition, conversion rates, and daily/monthly active users, contributing significantly to the company's mission and revenue goals.

Growth Opportunities:

• Senior Product Designer/Lead Designer: Progression to more senior roles with increased responsibility for strategic product vision, team leadership, and complex design challenges.

• Specialization: Opportunity to specialize in areas like UX research, interaction design, animation, or specific product domains within the well-being ecosystem.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design team's capabilities.

• Cross-functional Mobility: Potential to move into Product Management or other product-focused roles given the deep understanding of user needs and product development.

• Skill Development: Continuous learning through internal workshops, external conferences, and access to modern tools, including AI technologies.

📝 Enhancement Note: The emphasis on internal growth (90% of leads) suggests a clear career progression path within BetterMe, making this role attractive for ambitious designers looking for long-term career development.

🌐 Work Environment

Office Type: BetterMe offers flexible work arrangements, including fully remote, hybrid, and office-based options. For those who prefer an office, it provides a collaborative and well-equipped workspace designed to foster innovation and team connection.

Office Location(s): While the role is fully remote for Ukraine, BetterMe likely has physical office spaces in key locations, providing a hub for in-person collaboration, team events, and access to amenities. Specific office locations are not detailed but can be explored via their career page or company website.

Workspace Context:

• Collaborative Environment: Designers are integrated into cross-functional teams, fostering open communication and shared problem-solving.

• Tools & Technology: Access to modern hardware and the latest design software, including Figma, and potentially AI-assisted tools, to ensure efficient and high-quality work.

• Team Interaction: Opportunities for regular interaction with peers, product managers, and engineers through meetings, workshops, and informal communication channels.

• Well-being Focus: The workspace and company culture actively promote employee well-being, with amenities and policies designed to support a healthy work-life balance.

Work Schedule: While the standard is a 40-hour work week, BetterMe emphasizes flexibility and outcomes. This allows designers to manage their schedules effectively, balancing project demands with personal well-being.

📝 Enhancement Note: The emphasis on flexibility and employee well-being is a strong indicator of a modern, employee-centric work environment, appealing to professionals who value work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and understanding of the role.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio with a Lead Designer or Design Manager. Expect to present 1-2 key projects, discussing your process, challenges, and outcomes. This stage will assess your UI/UX skills, user research capabilities, and problem-solving approach.

• Design Challenge/Case Study: You may be given a take-home design challenge or a live case study to solve. This will evaluate your ability to apply your skills to a realistic problem within a defined timeframe.

• Cross-functional Interview: An interview with a Product Manager or Engineering Lead to assess collaboration skills, communication effectiveness, and understanding of product development cycles.

• Final Interview: Potentially with a senior leader (e.g., Head of Product/Design) to discuss strategic thinking, career aspirations, and final cultural alignment.

Portfolio Review Tips:

• Curate Thoughtfully: Select projects that best showcase your core strengths relevant to the job description (UI/UX, user research, mobile design, animation).

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges encountered, your solutions, and the impact/results.

• Highlight Collaboration: Demonstrate how you worked with others (PMs, engineers, researchers) and how you incorporated their feedback.

• Showcase Process: Include wireframes, user flows, research insights, and iterative design stages, not just final polished screens.

• Prepare for Questions: Anticipate questions about your design decisions, trade-offs made, and how you handle feedback.

• Be Ready to Present: Practice your presentation to ensure clarity, conciseness, and confidence.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze the design challenge prompt, identifying key objectives and constraints.

• Embrace the Process: Focus on demonstrating a structured, user-centered design process, even if you can't complete every step.

• Communicate Your Thinking: Clearly articulate your assumptions, decisions, and rationale. If it's a take-home challenge, provide a brief summary of your thought process.

• Consider Edge Cases: Think about potential edge cases and how your design might handle them.

• Time Management: Allocate your time effectively to cover all essential aspects of the challenge.

📝 Enhancement Note: The interview process is typical for mid-senior design roles, with a strong emphasis on portfolio assessment and practical application of design skills. Understanding the company's focus on well-being and their use of modern tools like AI will be crucial for tailoring responses.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency in Figma's core features, components, auto-layout, and collaborative workflows is expected.

• Prototyping Tools: Beyond Figma's built-in capabilities, experience with tools like Adobe XD, Sketch (with InVision/Principle), or similar for advanced prototyping and animation.

• Design Specification Tools: Tools integrated with Figma or standalone platforms for creating detailed design handoffs to developers.

Analytics & Reporting:

• User Research Platforms: Familiarity with tools for conducting user interviews, usability testing, and surveys (e.g., UserTesting.com, Maze, Lookback, Typeform).

• Analytics Platforms (Basic Understanding): While not a primary tool, understanding how to interpret data from platforms like Google Analytics, Mixpanel, or Amplitude can inform design decisions.

CRM & Automation:

• Not directly applicable to the Product Designer role, but an understanding of how user data flows from CRM or marketing automation might be beneficial for context. Preferred/Bonus Tools:

• Claude: As mentioned in preferred skills, this could refer to an AI assistant for design ideation, content generation, or workflow automation. Understanding its capabilities in a design context would be a significant advantage.

• AI-powered Image Generation Tools: Tools like Midjourney, DALL-E, or Stable Diffusion for creating unique visual assets or exploring creative concepts.

• Motion Design Tools: Adobe After Effects for more complex animations and micro-interactions.

📝 Enhancement Note: Figma is a standard in modern product design. The mention of "Claude" and AI image generation tools signals a company that is embracing cutting-edge technology to enhance its design processes, making candidates familiar with these tools highly desirable.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs, ensuring products are intuitive, effective, and enjoyable.

• Collaboration: Fostering an environment of open communication, mutual respect, and shared responsibility across teams.

• Innovation: Encouraging creative thinking, experimentation, and the pursuit of novel solutions to user problems and business objectives.

• Impact-Driven: Focusing on delivering tangible results that improve users' lives and contribute to the company's growth and mission.

• Continuous Improvement: A mindset of always seeking to learn, adapt, and enhance processes, products, and personal skills.

• Well-being: Promoting a healthy work-life balance and supporting the holistic well-being of every team member.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within product teams, working daily with Product Managers and Engineers.

• Open Feedback Culture: Encouraging constructive feedback on designs and processes to drive quality and efficiency.

• Knowledge Sharing: Active participation in design critiques, team meetings, and documentation to share learnings and best practices.

• Proactive Communication: Designers are expected to communicate their progress, challenges, and design rationale clearly and proactively.

📝 Enhancement Note: The company's values align with a progressive, user-focused, and collaborative work environment. The emphasis on well-being is a significant cultural differentiator.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Audience Design: Adapting designs to meet the diverse needs, cultural nuances, and technical capabilities of a global user base.

• Balancing User Needs and Business Goals: Effectively integrating user desires with business objectives and technical constraints to create successful products.

• Rapid Iteration in a Fast-Paced Environment: Keeping pace with frequent updates, feature releases, and evolving market trends while maintaining design quality.

• Leveraging AI Tools Effectively: Integrating new AI technologies into the design workflow in a way that genuinely enhances efficiency and creativity, rather than just being a novelty.

• Maintaining Design Consistency: Ensuring a cohesive user experience across a growing suite of health and fitness applications.

Learning & Development Opportunities:

• Advanced Design Skill Development: Opportunities to deepen expertise in areas like interaction design, animation, UX research methodologies, or accessibility.

• AI & Emerging Tech: Hands-on experience and training with cutting-edge AI design tools and their application in product development.

• Product Strategy Involvement: Gaining deeper insights into product strategy, market analysis, and business impact through close collaboration with Product Management.

• Leadership Training: For those on a leadership track, opportunities for mentorship, team management training, and strategic influence.

• Industry Conferences & Certifications: Support for attending relevant design conferences and pursuing professional certifications.

📝 Enhancement Note: The challenges are typical for a growing tech company in the well-being space, offering significant opportunities for professional growth and skill acquisition, particularly in the realm of AI-driven design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs or stakeholder requirements. How did you approach it, and what was the outcome?" (Assesses problem-solving, negotiation, and decision-making.)

• "How do you approach user research? Walk us through a recent research project, from planning to actionable insights." (Evaluates research methodology, analytical skills, and ability to translate findings into design.)

• "Imagine we're launching a new feature to [specific BetterMe app area, e.g., track sleep]. What are the key user needs you'd consider, and what would be your initial design approach?" (Tests product thinking, user empathy, and strategic design application.)

• "How do you ensure your designs are accessible and inclusive for a global audience?" (Focuses on awareness of accessibility standards and cultural considerations.) Company & Culture Questions:

• "What interests you about BetterMe's mission and our focus on well-being?" (Assesses alignment with company values and motivation.)

• "How do you stay updated on the latest design trends and technologies, especially AI tools?" (Gauges proactivity and passion for learning.)

• "Describe your ideal team collaboration environment. How do you prefer to work with Product Managers and Engineers?" (Evaluates fit with the company's collaborative culture.)

• "How do you measure the success of your designs?" (Probes understanding of impact and data-driven decision-making.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process (research, ideation, iteration), key decisions, challenges, and the final outcome/impact.

• Quantify Impact: Whenever possible, use metrics (e.g., increased engagement, improved conversion, reduced error rates) to demonstrate the success of your designs.

• Show, Don't Just Tell: Use visuals effectively – sketches, wireframes, user flows, high-fidelity mockups, and interactive prototypes.

• Highlight Collaboration: Explain how you worked with cross-functional teams, incorporated feedback, and navigated trade-offs.

• Be Prepared for Deep Dives: Anticipate specific questions about your design choices, research findings, and problem-solving approaches.

• Tailor to BetterMe: Connect your experience and portfolio examples to BetterMe's products and mission where possible.

📝 Enhancement Note: Interviewers will be looking for a candidate who not only possesses strong design skills but also demonstrates strategic thinking, excellent communication, a user-centric mindset, and an ability to collaborate effectively within an agile, product-focused team. Familiarity with AI design tools is a significant plus.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on join.com.

• Tailor Your Resume: Highlight your 4+ years of experience in Product Design, emphasizing UI/UX, user research, and mobile application design. Use keywords from the job description such as "user-centered design," "prototyping," "animation," "iOS," "Material Design," and any mention of AI tools. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best demonstrate your skills in UI/UX, user research, and collaboration. Ensure your portfolio clearly outlines your process, your specific contributions, and the impact of your work. Prepare to present these projects in detail.

• Prepare for the Interview: Research BetterMe's products and mission. Be ready to discuss your design philosophy, how you approach user research, and how you collaborate with engineering teams. Practice presenting your portfolio projects concisely and compellingly.

• Highlight AI Proficiency: If you have experience with Figma MCP, Claude, or AI-powered image generation tools, make sure to explicitly mention this on your resume and be prepared to discuss it during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.