Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Ashley Digital

Location: Tel Aviv, Tel Aviv District, Israel

Job Type: Full-time

Category: Product Design

Date Posted: September 9, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and own the end-to-end customer experience for global e-commerce brands, driving conversion and user satisfaction.

• Collaborate closely with Product, Data, Engineering, and Marketing teams to translate insights into intuitive and impactful product designs.

• Leverage cutting-edge design systems, AI tools, and A/B testing methodologies to iterate and optimize user journeys.

• Shape the future of online home furnishings discovery and purchase through innovative UX/UI craft and a deep understanding of consumer behavior.

📝 Enhancement Note: This role is positioned within Ashley Digital's Product team in Tel Aviv, focusing on enhancing the customer-facing e-commerce websites. The emphasis on "best-in-class converting e-commerce websites" and "cutting-edge product technologies" with "best practices in A/B testing" strongly indicates a Revenue Operations or Sales Operations adjacent focus, where design directly impacts conversion rates and revenue generation. The mention of AI-enabled workflows further suggests a forward-thinking operations environment.

📈 Primary Responsibilities

• Lead the complete design lifecycle for customer-facing e-commerce experiences, from initial concept and user research through to execution, rigorous testing, and iterative improvements.

• Develop user-centered, high-converting interfaces that effectively balance the intricate needs of customers with overarching business objectives and usability standards.

• Foster strong partnerships with Product Managers, Data Scientists, Marketing Specialists, and Engineering Leads to translate complex customer insights and strategic business goals into tangible, effective product experiences.

• Employ rapid prototyping techniques and efficiently manage multiple concurrent design initiatives to accelerate the pace from ideation to deployment in a fast-paced setting.

• Utilize, maintain, and strategically evolve a multi-brand design system, ensuring both brand consistency and product scalability across diverse e-commerce platforms.

• Engage in close collaboration with the global Design team, actively participating in idea exchange and feedback loops to maintain alignment on design direction and execution quality.

• Work hand-in-hand with Engineering teams to ensure that all designs are not only visually compelling but also technically feasible, scalable, and implemented with the highest standards of quality.

• Integrate and leverage AI-powered design tools to enhance exploration, prototyping speed, and iteration cycles, always underpinned by sound product and UX judgment.

• Articulate and champion design decisions clearly and persuasively to cross-functional teams and global stakeholders, grounding all recommendations with robust customer, data, and business insights.

• Proactively research and stay abreast of emerging trends, tools, and best practices within consumer product design, e-commerce, and artificial intelligence, infusing innovative ideas into product development and operational workflows.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion optimization, data-driven decision-making, and cross-functional collaboration, all critical components of effective Revenue Operations and Sales Operations. The emphasis on "high-converting experiences," "optimizing customer experiences, usability, and conversion," and "data-driven environments" directly relates to improving sales funnel efficiency and revenue generation.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, HCI, Computer Science, or a related field is typically expected for roles with this level of responsibility.

Experience: 4+ years of hands-on experience as a Product Designer, with a demonstrable history of designing successful customer-facing digital products, particularly within B2C or D2C environments like e-commerce or other high-volume consumer product sectors.

Required Skills:

• Product Design: Proven ability to manage the full product design lifecycle, from ideation to iteration.

• UX/UI Craft: Deep understanding of user behavior, interaction design principles, information hierarchy, and compelling visual design aesthetics.

• E-commerce Expertise: Experience designing for B2C/D2C platforms, with a focus on conversion optimization and customer journey mapping.

• Figma Proficiency: Expert-level skills in Figma for creating user flows, high-fidelity designs, and interactive prototypes.

• Design Systems: Experience working with and contributing to design systems and component libraries, ideally across multiple brands or products.

• Data-Driven Design: Ability to integrate customer insights, A/B testing results, and performance data into design decisions.

• Prototyping: Strong skills in rapid prototyping to quickly test and validate design concepts.

• AI Design Tools: Hands-on experience and a strong curiosity for adopting and utilizing AI-enabled design and prototyping tools.

• Communication & Collaboration: Excellent English communication, presentation, and interpersonal skills for effective stakeholder management and cross-functional teamwork.

• Agile & Fast-Paced Environments: Proven ability to thrive, manage multiple priorities, and deliver high-quality work in dynamic, iterative settings.

Preferred Skills:

• User Research methodologies and synthesis.

• Experience with other design and prototyping tools.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to inform design feasibility.

• Familiarity with analytics platforms for performance tracking.

• Experience with accessibility standards (WCAG).

📝 Enhancement Note: The requirement for 4+ years of experience, proficiency in Figma, and experience in data-driven, conversion-focused e-commerce environments strongly suggests that candidates with a background in optimizing sales funnels or improving customer acquisition/retention through design will be highly valued. The emphasis on "product thinking" and "business judgment" indicates that a strategic approach to design, aligned with business outcomes, is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 detailed case studies demonstrating your ownership of the design process from initial problem definition and research through to final execution and measurable outcomes.

• Conversion-Focused Designs: Highlight examples where your design solutions directly led to improved conversion rates, user engagement, or other key business metrics within an e-commerce context.

• Design System Contributions: Include examples of how you've worked with, contributed to, or evolved design systems, illustrating your understanding of consistency, scalability, and brand application across different touchpoints.

• Prototyping & User Flows: Demonstrate your ability to create clear user flows and interactive prototypes that effectively communicate design intent and user journeys, ideally showcasing complex interactions.

• Data & AI Integration: Showcase instances where data insights, user feedback, or AI tools informed your design decisions and led to iterative improvements.

Process Documentation:

• Problem Definition & Research: Clearly articulate the user problem or business challenge, the research methods used, and the insights derived.

• Design Exploration & Iteration: Detail the design process, including wireframing, user flows, high-fidelity mockups, and how feedback and testing influenced iterations.

• Solution & Impact: Present the final design solution and, crucially, quantify its impact using relevant metrics (e.g., conversion rate lift, user satisfaction scores, task completion rates).

📝 Enhancement Note: For a role with direct impact on e-commerce conversion, the portfolio must explicitly demonstrate the candidate's ability to influence revenue through design. Case studies should emphasize not just the visual appeal but the strategic thinking behind the design, the data used for validation, and the measurable business outcomes achieved. The integration of AI tools in the process should also be highlighted.

💵 Compensation & Benefits

Salary Range: Given the location in Tel Aviv, Israel, and the experience level (2-5 years), a competitive salary range for a Product Designer with 4+ years of experience would typically fall between ₪25,000 and ₪38,000 per month, depending on the specific company's compensation philosophy, the candidate's exact experience, and the depth of their e-commerce and AI tool expertise. This translates to an annual range of approximately ₪300,000 to ₪456,000.

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage.

• Retirement Savings Plan: Contributions to a pension or provident fund.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Budget for conferences, courses, and workshops to foster continuous learning in design, e-commerce, and AI.

• Stock Options/Equity: Potential for long-term incentives, depending on company policy.

• Team Events & Social Activities: Regular opportunities for team building and networking.

• Modern Office Environment: Access to a well-equipped, collaborative workspace in Tel Aviv.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility offered to accommodate project deadlines and iterative design processes. Specific working days may adhere to local Israeli business practices.

📝 Enhancement Note: The salary estimate is based on research into Product Designer roles in Tel Aviv, Israel, considering the specified experience level and the high-demand nature of e-commerce and AI-adjacent skills. The benefits are standard for tech roles in the region but are tailored to appeal to a design professional focused on growth and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Retail, Home Furnishings, Digital Innovation. Ashley Digital operates at the forefront of online retail for home furnishings, leveraging the established brand power of Ashley Furniture Industries to drive digital transformation.

Company Size: Ashley Furniture Industries is a global leader in home furnishings, indicating Ashley Digital is part of a large, established organization. The Tel Aviv team, while focused on product, data, and R&D, likely operates with the agility of a tech startup within the framework of a major corporation.

Founded: Ashley Furniture Industries was founded in 1945, providing a strong foundation and stability, while Ashley Digital represents the modern, fast-paced e-commerce arm driving innovation.

Team Structure:

• The Tel Aviv Product team is central to global e-commerce operations, comprising specialists in Product, Data Science, R&D, and Marketing.

• The Product Design function is integrated within this team, reporting likely to a Head of Product or Design Lead, with close ties to Product Management and Engineering.

• Collaboration is highly cross-functional, involving close partnerships with Data, Marketing, and Engineering teams to ensure cohesive product development and customer journey optimization. Methodology:

• Data-Driven Decision Making: The team heavily relies on data science, customer insights, and A/B testing to inform product strategy and design iterations.

• Agile Product Development: Rapid prototyping, iterative design, and continuous improvement are core to the team's workflow.

• AI Integration: Proactive adoption and integration of AI tools to accelerate processes and enhance product capabilities.

Company Website: https://www.ashleyfurnitureindustriesllc.com/

📝 Enhancement Note: The combination of a legacy brand's stability with a digital innovation focus creates a unique culture. For operations professionals, this means opportunities to impact a large customer base while working with cutting-edge technologies and methodologies. The Tel Aviv hub is positioned as a key driver of this digital transformation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (2-5 years experience), with significant ownership and responsibility for customer-facing e-commerce experiences. It offers a pathway to senior design roles, lead positions, or specialized areas within UX/UI and product strategy.

Reporting Structure: The Product Designer will report to a Design Lead or Head of Product within the Tel Aviv hub. They will work closely with Product Managers, Engineers, and Data Scientists, fostering a collaborative, cross-functional team dynamic.

Operations Impact: The Product Designer's work directly influences customer acquisition, conversion rates, average order value, and customer retention – all critical metrics for revenue generation and operational efficiency within the e-commerce business. Their designs are integral to the success of Ashley Digital's revenue-generating platforms.

Growth Opportunities:

• Senior Product Designer: Advancement to a senior level, taking on more complex projects, mentoring junior designers, and contributing more significantly to product strategy.

• Lead Product Designer: Potential to lead a design pod or a specific product area, managing a small team and driving design vision.

• Specialization: Deepen expertise in areas like UX research, interaction design, design systems management, or AI-driven design.

• Cross-functional Mobility: Opportunities to transition into Product Management or UX Strategy roles, leveraging their deep understanding of the customer journey and product development lifecycle.

• Skill Development: Continuous learning opportunities in emerging design tools, AI applications in design, and e-commerce best practices.

📝 Enhancement Note: The role offers a clear progression path within product design and a strong foundation for broader impact within the e-commerce operations ecosystem, particularly concerning revenue-driving initiatives. The emphasis on data and AI integration provides avenues for developing highly sought-after skills in the operations field.

🌐 Work Environment

Office Type: This is an on-site role based in Tel Aviv, suggesting a modern, collaborative office environment designed to foster innovation and teamwork.

Office Location(s): Tel Aviv, Israel. Specific details about office accessibility or amenities would be provided during the interview process.

Workspace Context:

• Collaborative Hub: The office likely serves as a central hub for the Tel Aviv Product, Data, and R&D teams, encouraging spontaneous interaction and knowledge sharing.

• Technology-Rich Environment: Expect access to state-of-the-art design tools, high-performance workstations, and robust network infrastructure to support design and development workflows.

• Cross-functional Interaction: The physical proximity and integrated nature of the teams facilitate seamless collaboration between design, product management, engineering, and data science, essential for rapid iteration and problem-solving.

Work Schedule: Standard full-time office hours are expected, likely Monday to Friday, with a focus on meeting project milestones and deliverables. While an on-site role, there might be some flexibility for specific needs, but the core expectation is consistent presence for team collaboration.

📝 Enhancement Note: The on-site requirement in Tel Aviv indicates a preference for in-person collaboration, which is often crucial for intensive design sprints, brainstorming sessions, and fostering a cohesive team culture, particularly important for roles directly impacting revenue-generating product features.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio link.

• Initial Screening: A brief call with a recruiter to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: A session where the candidate presents their portfolio, discusses their design process, and may be given a small, time-boxed design challenge or a take-home assignment focused on e-commerce optimization.

• Cross-functional Interviews: Discussions with Product Managers, Engineers, and potentially Data Scientists to evaluate collaboration skills, technical understanding, and problem-solving approach.

• Hiring Manager Interview: A final interview with the hiring manager (likely Head of Product or Design Lead) to assess overall fit, strategic thinking, and alignment with team goals.

Portfolio Review Tips:

• Tell a Story: For each case study, clearly articulate the problem, your role, your process, the challenges faced, the solutions implemented, and the measurable impact on business metrics (conversion, engagement, revenue).

• Focus on Impact: Quantify results wherever possible. Use data to demonstrate how your design decisions drove positive outcomes for the business and users.

• Showcase Process: Detail your thought process, research methods, iterations, and how you used data or AI tools to inform your designs.

• Highlight Collaboration: Be prepared to discuss how you worked with cross-functional teams, managed feedback, and navigated trade-offs.

• Tailor to E-commerce: Emphasize projects that demonstrate a strong understanding of e-commerce principles, conversion optimization, and the customer journey.

Challenge Preparation:

• Understand the Business: Research Ashley Digital, Ashley Furniture Industries, and the e-commerce landscape for home goods.

• Focus on Conversion: If given a challenge, think about how to improve user experience to drive purchases, sign-ups, or other key conversion events.

• Data-Informed Approach: Be ready to discuss how you would use data or hypothesize about data to validate your design choices.

• AI Integration: Consider how AI tools could be leveraged in your approach to the challenge.

📝 Enhancement Note: The interview process emphasizes a practical, results-oriented approach, common in operations-focused roles where tangible outcomes are paramount. The portfolio review is critical for demonstrating a direct link between design work and business impact, particularly revenue.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UX/UI design, wireframing, high-fidelity mockups, and interactive prototyping. Proficiency is essential.

• Prototyping Tools: Figma's built-in prototyping capabilities, or potentially others like InVision, for creating interactive user flows.

• AI-Enabled Design Tools: Tools that assist in image generation, content creation, pattern recognition, or workflow automation within the design process (specific tools to be clarified, but curiosity and willingness to adopt are key).

Analytics & Reporting:

• Data Visualization Tools: Experience with or understanding of tools like Tableau, Power BI, or Looker for interpreting A/B test results and user behavior data.

• Analytics Platforms: Familiarity with web analytics platforms like Google Analytics or Adobe Analytics to understand user behavior and track conversion funnels.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys within CRM-influenced marketing campaigns (e.g., email, personalized recommendations) is beneficial.

• Awareness of marketing automation principles and how design supports automated customer communication workflows.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of data analytics tools are critical. The emphasis on AI-enabled workflows suggests a need for designers who are adaptable and willing to integrate new technologies that can enhance efficiency and output, a common theme in modern operations environments aiming for optimization.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving customer needs to drive satisfaction and loyalty.

• Data-Driven Innovation: Utilizing data and insights to fuel creative solutions and iterative improvements, ensuring design decisions are grounded in evidence.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and cross-functional teams work in synergy.

• Agility & Speed: Embracing a fast-paced, iterative approach to design and development, allowing for quick adaptation and continuous optimization.

• Impact & Accountability: Focusing on delivering tangible results that contribute to business growth and taking ownership of design outcomes.

Collaboration Style:

• Partnership-Oriented: Designers work as integral partners with Product Managers, Engineers, and Data Scientists, contributing to strategic discussions and problem-solving from the outset.

• Iterative Feedback Loops: A culture that encourages regular design reviews, constructive critique, and collaborative refinement of ideas.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from experiments, and new tool explorations across the design and product teams.

📝 Enhancement Note: The emphasis on data-driven innovation, agility, and impact aligns perfectly with the core tenets of Revenue Operations and Sales Operations, where efficiency, measurable results, and cross-functional alignment are paramount for driving business growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Designing for distinct e-commerce brands within a single organization requires careful management of brand identity, user experience consistency, and platform scalability.

• Fast-Paced Iteration: The need to move quickly and iterate based on A/B testing and data can be demanding, requiring efficient design processes and strong prioritization skills.

• Integrating AI: Effectively leveraging emerging AI tools in the design workflow, ensuring they enhance rather than complicate the process, and maintaining human oversight and creative judgment.

• Global Stakeholder Alignment: Communicating and aligning design decisions across different regions and stakeholder groups with potentially diverse priorities.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like user research, interaction design, and information architecture.

• E-commerce Trends: Staying at the forefront of digital commerce, conversion rate optimization, and customer experience strategies.

• AI in Design: Gaining hands-on experience with cutting-edge AI tools and understanding their strategic application in product design and operations.

• Cross-functional Exposure: Learning from Product Managers, Data Scientists, and Marketers to gain a holistic understanding of the e-commerce business.

• Design System Mastery: Becoming an expert in managing and scaling complex design systems across multiple product lines.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight how overcoming them leads to enhanced skills relevant to operations, such as efficiency, data analysis, and strategic thinking. The focus on AI and e-commerce trends positions this role as a gateway to modern, data-intensive operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data or A/B testing results to significantly improve an e-commerce conversion rate. What was your process, and what were the key insights?" (Focus on demonstrating data-driven design and impact.)

• "How would you approach designing a new feature for our e-commerce platform to increase customer retention or average order value?" (Prepare to outline your strategic approach, user research, and design considerations.)

• "Walk us through a challenging design decision you had to make where you had to balance user needs with business constraints. How did you arrive at your solution?" (Highlight your product thinking, negotiation skills, and ability to make trade-offs.) Company & Culture Questions:

• "What excites you about Ashley Digital and our mission to transform the online home furnishings experience?" (Research the company's brands, values, and recent initiatives.)

• "How do you see AI tools impacting the future of product design, and how would you integrate them into your workflow here?" (Show your forward-thinking approach and willingness to adopt new technologies.)

• "Describe your ideal collaboration with Product Managers, Engineers, and Data Scientists. How do you ensure alignment and effective communication?" (Emphasize your cross-functional collaboration skills.) Portfolio Presentation Strategy:

• Structure for Impact: Begin each case study with a clear summary of the problem, your role, and the key outcome (e.g., "Increased conversion by 15%").

• Show, Don't Just Tell: Use visuals (screenshots, mockups, prototypes) to illustrate your design process and final solutions.

• Quantify Everything: Wherever possible, present metrics and data that demonstrate the success of your designs. Explain how you measured impact.

• Explain Your 'Why': Clearly articulate the rationale behind your design decisions, linking them back to user needs and business goals.

• Be Ready for Deep Dives: Anticipate questions about your process, specific design choices, and how you handled challenges.

📝 Enhancement Note: The interview preparation focuses on demonstrating a results-oriented mindset, strategic thinking, and a strong understanding of e-commerce metrics, all of which are highly valued in operations roles that directly influence revenue and business performance.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Greenhouse portal, ensuring your resume and portfolio link are up-to-date.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 e-commerce focused case studies that best demonstrate your ability to drive conversion, optimize user journeys, and leverage data. Emphasize projects with measurable business outcomes.

• Resume Optimization: Ensure your resume clearly lists your experience with Figma, design systems, A/B testing, and any experience in B2C/D2C or high-volume consumer product environments. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, your problem-solving approach, and how your work has directly impacted business metrics. Prepare to discuss your experience with AI tools in design.

• Company Research: Thoroughly research Ashley Digital, its brands (like Nectar Sleep and DreamCloud), and Ashley Furniture Industries' market position. Understand their digital strategy and identify areas where design can create significant impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.