PRODUCT DESIGNER

📍 Job Overview

Job Title: Product Designer

Company: Alicorp S.A.A.

Location: Lima, Peru

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: April 15, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute digital experiences and AI-driven solutions, aligning with product and business objectives.

• Translate user needs and business requirements into intuitive user flows, interfaces, and functional components.

• Apply user-centered design methodologies, including research, ideation, prototyping, and validation.

• Collaborate closely with product, technology, and business teams to ensure successful implementation and iteration of digital products.

• Define, implement, and monitor key performance indicators (KPIs) to measure user behavior and business impact.

📝 Enhancement Note: This role is specifically for a Product Designer with a focus on digital product development, including AI initiatives and experimentation. The emphasis on translating business needs into user-centric solutions and tracking business impact through KPIs suggests a strong connection to revenue-generating products and GTM strategies.

📈 Primary Responsibilities

• Design digital solutions for AI or experimentation initiatives within defined product objectives.

• Participate in the definition and prioritization of functionalities in collaboration with project leads and stakeholders.

• Execute end-to-end design processes for specific functionalities, encompassing research, ideation, prototyping, and validation.

• Collaborate with technology teams to ensure accurate implementation of designed solutions.

• Apply user-centered design methodologies, including user testing, interviews, and data analysis.

• Iterate on existing solutions based on metrics, user feedback, and team guidelines.

• Contribute to the utilization and evolution of the design system and design standards.

• Define, implement, and track success metrics (KPIs) for key product functionalities, linking user behavior to business impact.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with a strong emphasis on the full product development lifecycle. The requirement to define and track KPIs directly links the design work to business outcomes, a critical aspect for operations professionals.

🎓 Skills & Qualifications

Education: Complementary studies in Digital Product Metrics, Growth Design, Service Design, or Behavioral Design are highly valued.

Experience: Mid-level experience (2-5 years) in product design, with a proven track record of delivering user-centered digital solutions.

Required Skills:

• Advanced proficiency in Figma for interface and prototype design.

• Advanced proficiency in Maze for user testing and validation.

• Intermediate proficiency in Miro for collaborative ideation and workshop facilitation.

• Intermediate English language proficiency for cross-functional communication.

• Demonstrated ability to apply user-centered design methodologies (e.g., user research, usability testing, data analysis).

• Experience in defining and tracking Key Performance Indicators (KPIs) for digital products.

Preferred Skills:

• Experience with Growth Design, Service Design, or Behavioral Design principles.

• Understanding of design systems and their implementation.

• Experience working in agile development environments.

• Familiarity with product strategy and business objectives.

📝 Enhancement Note: The emphasis on advanced tool proficiency (Figma, Maze) and complementary studies in metrics and design methodologies indicates a need for a designer who can not only create aesthetically pleasing interfaces but also drive measurable business outcomes through data-informed design. This is crucial for roles that bridge design and GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design case studies demonstrating problem definition, user research, ideation, prototyping, and validation.

• Include examples of how user data and metrics informed design decisions and led to measurable improvements.

• Highlight contributions to design systems or the establishment of design standards.

• Present solutions for AI or experimental features, illustrating the design process and outcomes.

Process Documentation:

• Clearly articulate the user research methodologies employed and the insights gained.

• Detail the iterative design process, including prototyping, testing, and refinement cycles.

• Explain how KPIs were defined, tracked, and used to measure the success of designed features.

• Illustrate collaborative processes with engineering and business stakeholders.

📝 Enhancement Note: For a Product Designer role, a portfolio is paramount. The emphasis on KPIs and business impact suggests that candidates should prepare to showcase how their design work directly contributed to revenue, user engagement, or other critical business metrics. This aligns with the operations focus on measurable results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Product Designer in Lima, Peru, with advanced tool proficiency and experience in digital product metrics, the estimated annual salary range is PEN 60,000 - PEN 90,000. This estimate considers the cost of living in Lima, the specific skill requirements, and Alicorp's standing as a large corporation in the FMCG sector.

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning (e.g., workshops, certifications).

• Access to advanced design tools and technology.

• Collaborative work environment with cross-functional teams.

• Potential for career advancement within Alicorp's product development divisions.

• Employee assistance programs and wellness initiatives.

Working Hours: Standard full-time work week, approximately 40 hours, with potential for some flexibility depending on project needs and team collaboration. The role is on-site, requiring presence in the Lima office.

📝 Enhancement Note: The salary range is an estimate based on general market data for Lima and the specified role and experience level. Specific compensation will be determined by Alicorp based on the candidate's qualifications and experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Alicorp operates in the Fast-Moving Consumer Goods (FMCG) industry, with a strong presence in Latin America. This industry demands innovation, efficient market penetration, and a deep understanding of consumer behavior, all of which are influenced by digital product design.

Company Size: Alicorp is a large corporation (estimated 10,000+ employees globally, based on typical large FMCG companies), indicating a structured environment with established processes, ample resources, and opportunities for growth.

Founded: Founded in 1928, Alicorp has a long history, suggesting a stable and established organization with a robust operational framework and a commitment to long-term growth and innovation.

Team Structure:

• The Product Designer will likely be part of a dedicated Product team, which may include Product Managers, Engineers, Researchers, and other Designers.

• Reporting structure will likely be to a Design Lead, Head of Product, or a similar managerial role within the product development function.

Methodology:

• Data-driven decision-making is expected, with a focus on user research, A/B testing, and KPI analysis to inform design choices.

• Agile methodologies are likely employed for product development, emphasizing iterative design and rapid deployment.

• A strong emphasis on user-centered design principles will guide the product development lifecycle.

Company Website: https://www.alicorp.com.pe/

📝 Enhancement Note: Alicorp's position as a large FMCG player suggests that this Product Designer role will have a significant impact on consumer-facing digital products, directly influencing how customers interact with brands and purchase products. This necessitates a strong understanding of user behavior and business objectives.

📈 Career & Growth Analysis

Operations Career Level: This Product Designer role is positioned at a Mid-Level (2-5 years of experience), often referred to as "Pleno" in Spanish. This level involves taking ownership of specific features or smaller products, contributing significantly to the design process, and beginning to mentor more junior designers. The role requires a blend of execution and strategic input.

Reporting Structure: The designer will report to a senior member of the product team, such as a Design Lead or Product Manager. This structure allows for guidance and mentorship while providing autonomy for design execution. Close collaboration with cross-functional teams (engineering, marketing, sales) is expected.

Operations Impact: The Product Designer's work directly impacts user acquisition, engagement, conversion rates, and customer satisfaction, all of which are critical KPIs for Go-To-Market (GTM) and revenue operations. By designing intuitive and effective digital experiences, the designer contributes to increased sales, customer retention, and overall business growth. The focus on AI and experimentation suggests a role in driving innovation that can lead to competitive advantages.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like AI design, Growth Design, or Service Design.

• Leadership: Progress to Senior Product Designer, Design Lead, or Product Manager roles, taking on more strategic responsibilities and team management.

• Skill Development: Continuous learning opportunities through internal training, external workshops, and conference attendance to stay abreast of design trends and technologies.

• Cross-functional Exposure: Gain experience working on diverse product lines and with different business units within Alicorp, broadening understanding of overall business operations.

📝 Enhancement Note: The growth path from this role clearly indicates potential for career advancement within product and design leadership, which can also lead into roles with a stronger operational focus if desired.

🌐 Work Environment

Office Type: The role is on-site in Lima, Peru, indicating a traditional office-based work environment. This setting often fosters strong team cohesion, spontaneous collaboration, and easier access to in-person mentorship and feedback.

Office Location(s): Lima, Peru. Specific office address details would typically be provided during the interview process.

Workspace Context:

• A collaborative workspace designed to facilitate interaction with product teams, engineers, and business stakeholders.

• Access to necessary design tools and technology, including advanced software like Figma and Maze, and potentially AI-assisted design tools.

• Opportunities for direct communication and feedback exchange with colleagues, fostering a dynamic and responsive design process.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. While the role is on-site, Alicorp may offer some degree of flexibility in daily start/end times, subject to team and project requirements. The focus on iterative design and continuous improvement aligns with a dynamic work schedule that prioritizes deliverables.

📝 Enhancement Note: The on-site nature of the role suggests a company culture that values in-person collaboration and team synergy, which can be beneficial for complex problem-solving and rapid iteration in design.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial call to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review: Candidates will be asked to present their portfolio, focusing on 2-3 key case studies that demonstrate their design process, problem-solving skills, and impact on business metrics. Be prepared to discuss your role, decisions, and outcomes in detail.

• Technical/Design Interview: A session with the hiring manager and/or senior designers to delve deeper into design methodologies, tool proficiency (Figma, Maze, Miro), and understanding of user-centered design principles. This may include a design challenge.

• Cross-functional Interview: An interview with representatives from product management, engineering, or business teams to assess collaboration skills and understanding of business objectives.

• Final Interview: Potentially with a senior leader to discuss overall fit, strategic thinking, and long-term career aspirations.

Portfolio Review Tips:

• Storytelling: Structure your case studies as narratives, clearly outlining the problem, your process, the solutions you designed, and the measurable results (KPIs, user feedback).

• Focus on Impact: Quantify your achievements whenever possible. Use data and metrics to demonstrate how your designs improved user experience or contributed to business goals.

• Showcase Process: Detail your research methods, ideation techniques, prototyping approaches, and validation strategies. Explain why you made certain design decisions.

• Tool Proficiency: Briefly mention the tools used (Figma, Maze, Miro, AI tools) and how they facilitated your work.

• Company Alignment: Tailor your presentation to highlight relevant experience, such as work on AI features or growth-oriented design, aligning with Alicorp's stated needs.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design challenge that tests your ability to quickly understand a problem, ideate solutions, and articulate your thought process. This might involve wireframing, user flow mapping, or proposing design improvements.

• Problem-Solving: Practice articulating how you would approach ambiguous problems and translate them into actionable design tasks.

• Metric-Driven Thinking: Be ready to discuss how you would define success metrics for a new feature and how you would use data to iterate.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the need for candidates to thoroughly prepare tangible examples of their work and be ready to articulate their design rationale and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for UI design, prototyping, and collaborative design workflows. This is the core tool for interface creation.

• Maze: Advanced proficiency required for rapid user testing, usability research, and gathering feedback on prototypes and live products. Essential for validating design decisions.

• Miro: Intermediate proficiency required for collaborative ideation, brainstorming, user journey mapping, and workshop facilitation. Useful for early-stage design thinking.

• AI Tools for Design: Familiarity with AI tools that can accelerate or refine design processes (e.g., for content generation, image enhancement, trend analysis).

Analytics & Reporting:

• Product Analytics Platforms: While not explicitly listed, expect to work with tools like Google Analytics, Amplitude, or Mixpanel to understand user behavior and track KPIs.

• Data Visualization Tools: Familiarity with tools that present data insights clearly to stakeholders.

CRM & Automation:

• While not direct design tools, understanding how designs integrate with CRM systems and automated marketing/sales processes can be beneficial for context.

📝 Enhancement Note: Proficiency in Figma and Maze is critical, with Miro being a strong supporting tool. The mention of AI tools indicates a forward-thinking approach to design processes. Operations professionals often interact with the data generated by these tools, so understanding their purpose is key.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs as the primary driver for product decisions.

• Collaboration: Fostering a team environment where open communication, constructive feedback, and shared problem-solving are encouraged across departments.

• Data-Driven Innovation: Utilizing data and metrics to inform design choices, measure success, and drive continuous improvement and experimentation.

• Agility & Adaptability: Embracing iterative processes and being responsive to changing market demands, user feedback, and business priorities.

• Quality & Craftsmanship: A dedication to delivering high-quality, well-crafted user experiences that are both functional and aesthetically pleasing.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Product Managers, Engineers, Marketing, and other stakeholders to ensure a holistic product vision and seamless execution.

• Feedback Loops: Establishing and participating in regular feedback sessions to refine designs and processes collaboratively.

• Knowledge Sharing: Contributing to a culture of learning by sharing insights, best practices, and design learnings with the broader team.

📝 Enhancement Note: Alicorp's culture, as inferred from the role's requirements, emphasizes a blend of user advocacy, data-informed decision-making, and collaborative execution, which are all vital components of effective GTM and revenue operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating potential conflicts between user desires and business objectives, finding innovative solutions that satisfy both.

• Integrating AI into User Experience: Designing intuitive and ethical AI-powered features that genuinely enhance user value without causing confusion or frustration.

• Measuring Impact of Design: Clearly defining and attributing the impact of design decisions on key business metrics, especially in evolving product areas like AI.

• Keeping Pace with Technology: Continuously learning and adapting to new design tools, methodologies, and emerging technologies like generative AI.

Learning & Development Opportunities:

• Specialized Training: Access to courses and workshops focused on AI in design, Growth Hacking, Service Design, and Behavioral Design.

• Industry Conferences: Opportunities to attend relevant design and technology conferences to gain insights into industry trends and network with peers.

• Mentorship Programs: Participation in mentorship programs within Alicorp to receive guidance from experienced professionals and develop leadership skills.

• Exposure to Diverse Projects: Working on a variety of product initiatives, from core business applications to experimental AI features, providing broad experience.

📝 Enhancement Note: The challenges presented are common in modern product design roles, particularly those involving AI and data-driven strategies, requiring adaptability and a strong foundation in both user empathy and business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?" (Focus on your decision-making process and how you measured success.)

• "How would you approach designing an AI-powered feature for [specific Alicorp product/service]? What metrics would you track?" (Demonstrate your understanding of AI design principles and KPI definition.)

Company & Culture Questions:

• "What do you know about Alicorp and our brands? How do you see your design skills contributing to our business objectives?" (Research Alicorp's market position, brands, and recent initiatives.)

• "How do you approach collaboration with engineering and product management teams?" (Highlight your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Select Strong Case Studies: Choose 2-3 projects that best represent your skills, align with the job description (AI, metrics, end-to-end process), and showcase your impact.

• Structure Your Narrative: For each case study, clearly explain the problem, your role, the research and ideation process, the design solutions, the rationale behind your decisions, and the measurable outcomes (KPIs, user feedback).

• Quantify Impact: Use data and metrics to demonstrate the success of your designs. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and how you handled challenges or feedback.

📝 Enhancement Note: Preparation should focus on demonstrating a data-informed, user-centric approach with a clear understanding of how design contributes directly to business objectives and revenue.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Alicorp Careers portal: https://oportunidadesalicorp.com/job/Lima-PRODUCT-DESIGNER-LIMA/1382824800/

• Customize Your Resume: Tailor your resume to highlight experience with Figma, Maze, Miro, user research, KPI definition, and any AI design projects. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, well-organized, and includes 2-3 strong case studies that demonstrate your end-to-end design process and measurable impact. Practice presenting them concisely.

• Research Alicorp: Understand Alicorp's business, brands, and recent digital initiatives. Prepare to discuss how your skills align with their strategic goals.

• Practice Interview Questions: Rehearse answers to common product design interview questions, focusing on behavioral examples and problem-solving scenarios, particularly those related to metrics and AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.