Product Designer | Agoda

📍 Job Overview

Job Title: Product Designer | Agoda

Company: Agoda (via Ziphire.hr)

Location: Liverpool, England, United Kingdom

Job Type: Full-time

Category: Product Design / User Experience (UX) / Localization

Date Posted: February 28, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: On-site (with relocation support provided for Bangkok)

🚀 Role Summary

• This Product Designer role is focused on enhancing the global user experience through effective localization strategies for Agoda, a technology sector leader.

• The position requires close collaboration with product managers, engineers, and UX researchers to design culturally resonant and linguistically appropriate solutions for a diverse international user base.

• Key responsibilities include conducting user research, developing wireframes and prototypes, and executing design testing to align user needs with business objectives.

• The role also involves creating and maintaining design guidelines to ensure inclusivity and accessibility across various cultural contexts, impacting millions of travelers.

📝 Enhancement Note: While the job title is "Product Designer," the description heavily emphasizes "Localization" and "international markets." This suggests a specialized product design role heavily focused on adapting and optimizing the user experience for global audiences, rather than a generalist product design position. The location listed is Liverpool, UK, but the role description mentions relocation support for Bangkok, indicating a potential hybrid or office-based requirement in Bangkok, with the initial listing potentially being a placeholder or for administrative purposes. Clarification on the primary work location (Bangkok vs. Liverpool) is crucial for candidates.

📈 Primary Responsibilities

• Collaborate with Product Managers, Engineers, and UX Researchers to conceptualize and design localized product features and user interfaces.

• Conduct comprehensive user research, including qualitative and quantitative methods, to understand the specific needs and behaviors of diverse global user segments.

• Develop user-centered design solutions, creating detailed wireframes, user flows, interactive prototypes, and high-fidelity mockups.

• Perform iterative design testing and validation with target user groups across different markets to gather feedback and refine designs.

• Create, maintain, and evolve comprehensive design guidelines and style guides that champion inclusivity, accessibility, and cultural appropriateness for international markets.

• Translate complex user needs and business requirements into intuitive and engaging user experiences that drive adoption and satisfaction.

• Advocate for user needs and best practices in localization throughout the product development lifecycle.

• Contribute to the continuous improvement of design processes and methodologies within the product team.

📝 Enhancement Note: The core responsibilities emphasize a strong focus on user research, prototyping, and design testing within the context of localization. This indicates a hands-on design role that requires not only creative design skills but also analytical capabilities to understand diverse user needs and cultural nuances. The responsibility for developing design guidelines specifically for inclusivity and accessibility across cultural contexts is a significant aspect of this role.

🎓 Skills & Qualifications

Education:

Experience:

• Proven experience in product design, with a specific emphasis on localization or designing for international markets.

Required Skills:

• Strong portfolio showcasing end-to-end product design work, particularly with examples of localized user experiences.

• Proficiency in user-centered design principles and methodologies.

• Expertise in conducting user research, including interviews, surveys, and usability testing.

• Skilled in wireframing, user flow mapping, and creating interactive prototypes.

• Proficiency with industry-standard design and prototyping tools (e.g., Sketch, Figma, Adobe Creative Suite).

• Ability to understand and integrate cultural nuances into design solutions.

• Excellent communication and collaboration skills for effective cross-functional teamwork.

Preferred Skills:

• Experience with accessibility standards (WCAG) and inclusive design practices.

• Familiarity with A/B testing and data analysis to inform design decisions.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience working in the technology or e-commerce sector.

• Knowledge of internationalization (i18n) and localization (l10n) processes beyond just design.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing experience in product design, specifically within localization or international markets" is a critical requirement. Candidates should curate their portfolios to highlight projects that demonstrate their understanding of cultural adaptation, linguistic considerations, and global user needs. The required tools (Sketch, Figma, Adobe Creative Suite) are standard for product design, but the specific focus on localization means showcasing how these tools were used to address international user challenges is key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Localization Case Studies: Showcase 2-3 detailed case studies of products or features you've localized, explaining the user research conducted, design challenges faced, solutions implemented, and the measurable impact on user engagement or business metrics in target markets.

• User Research Methods: Include examples of user research conducted specifically for international or diverse user groups, demonstrating your approach to understanding cultural contexts and linguistic preferences.

• Prototyping & Testing: Provide interactive prototypes or detailed walkthroughs of user flows for localized features, along with evidence of user testing and iteration based on feedback from target international users.

• Design System Contribution: If applicable, demonstrate how you've contributed to or utilized design systems, focusing on adaptability for different languages, cultural layouts, and accessibility needs.

• Cross-functional Collaboration: Highlight projects where you effectively collaborated with product managers, engineers, and localization specialists, showcasing your ability to integrate diverse perspectives into the design process.

Process Documentation:

• Localization Design Workflow: Document your typical process for approaching a localization design project, from initial research and discovery through to final design handoff and post-launch analysis.

• Design Guideline Development: Present examples of design guidelines you've developed or contributed to, specifically addressing localization, inclusivity, and accessibility for a global audience.

• Iteration and Feedback Loops: Illustrate how you incorporate user feedback and data from different markets into iterative design improvements, emphasizing your methodology for continuous optimization.

📝 Enhancement Note: For a role focused on localization, the portfolio must go beyond standard product design examples. Candidates need to clearly articulate their process for understanding and designing for diverse cultural contexts. Demonstrating how they've translated user needs across languages and cultural norms into actionable design solutions will be paramount. The emphasis on process documentation should focus on the unique workflows involved in localization design.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: £35,000 - £55,000 per annum (based on industry benchmarks for mid-level Product Designers in the UK, with potential adjustments for specialized localization skills and relocation considerations).

• Methodology: This estimate is derived from salary data for Product Designers in Liverpool and the wider UK market, considering the specified experience level (2-5 years) and the specialized nature of the role (localization). Actual compensation may vary based on Agoda's internal compensation structure, candidate experience, and specific responsibilities.

Benefits:

• Relocation Support: Comprehensive support for relocation to Bangkok if required, including visa assistance and moving expenses.

• Health Insurance: Medical, dental, and vision coverage for employees and potentially dependents.

• Paid Time Off: Generous annual leave, public holidays, and potential for sick leave.

• Professional Development: Opportunities for training, workshops, and attendance at industry conferences to enhance design and localization skills.

• Employee Assistance Program: Support services for personal and professional well-being.

• Travel Perks: Potential discounts or benefits related to Agoda's core business in travel.

• Retirement Savings Plan: Contribution scheme (e.g., pension plan) to support long-term financial security.

Working Hours:

• Standard full-time work week, likely around 40 hours per week.

• Potential for flexible working arrangements, subject to team and business needs, particularly given the international nature of the role requiring potential overlap with teams in different time zones.

📝 Enhancement Note: The salary range is an estimation based on UK market data for a mid-level Product Designer. The significant benefit of relocation support to Bangkok is a key differentiator for this role. Candidates should be aware that the listed location (Liverpool) might be administrative, with the primary work location being Bangkok, Thailand, which would influence cost of living and compensation expectations if relocation occurs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Sector (Online Travel & Hospitality)

Company Size: Large (Agoda is part of Booking Holdings, a multinational corporation with thousands of employees globally).

Founded: 2004 (Agoda was founded in 2004 and has since grown into a major international travel platform).

Team Structure:

• The Product Design team is likely part of a larger Product department, working closely with Product Management, Engineering, Data Science, and Marketing.

• The role emphasizes cross-functional collaboration, requiring close interaction with Product Managers for strategic alignment, Engineers for technical feasibility, UX Researchers for user insights, and potentially dedicated Localization Managers or teams for cultural and linguistic accuracy.

Methodology:

• Data-Driven Design: Agoda, being a tech company, likely employs a data-driven approach, using analytics and A/B testing to inform design decisions and measure impact.

• Agile Development: The product development process is almost certainly Agile, involving iterative cycles of design, development, testing, and deployment.

• User-Centric Focus: A strong emphasis on understanding and serving user needs, especially critical for a global platform like Agoda, drives design decisions.

• Iterative Improvement: Continuous refinement of the product based on user feedback, market trends, and performance data is a core operational principle.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Agoda's position as a global travel leader implies a fast-paced, innovative, and data-centric environment. The company culture likely values efficiency, user satisfaction, and continuous improvement. Understanding the scale of Agoda's operations and its diverse user base is crucial for appreciating the impact and complexity of this localization-focused design role.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer (Localization Focus)

This role represents a mid-career stage for a Product Designer who is specializing in international markets. It requires a solid foundation in core design principles and a demonstrated ability to apply them to complex, global challenges. The scope includes influencing product strategy for specific regions and ensuring design excellence in localized experiences.

Reporting Structure:

The Product Designer will likely report to a Senior Product Designer, Design Lead, or Head of Product Design within Agoda's Product organization. They will work closely with a dedicated Product Manager for the specific product area or feature set they are responsible for. Collaboration extends across engineering teams, UX research, and potentially a dedicated localization team.

Operations Impact:

The impact of this role is significant. By ensuring Agoda's products are culturally relevant and linguistically accurate, the Product Designer directly influences:

• User Acquisition: Making the platform accessible and appealing to new users in diverse markets.

• User Engagement & Retention: Improving the overall user experience, leading to increased usage and loyalty.

• Conversion Rates: Optimizing the booking funnel for users in different cultural contexts.

• Brand Perception: Strengthening Agoda's reputation as a user-friendly and globally-aware travel provider.

• Revenue Growth: Directly contributing to increased bookings and revenue from international markets.

Growth Opportunities:

• Senior Product Designer: Advancement to a senior level, taking on more complex projects, mentoring junior designers, and contributing more heavily to design strategy.

• Lead Product Designer: Transitioning into a leadership role, managing a team of designers, and owning the design vision for a product area.

• Specialization: Deepening expertise in localization, UX research, or specific product domains within Agoda.

• Cross-functional Moves: Potential to move into Product Management or UX Research roles with further development.

• Global Design Leadership: Opportunities to influence design standards and practices across Agoda's global operations.

📝 Enhancement Note: The career path for a Product Designer specializing in localization within a large tech company like Agoda offers substantial growth. The role provides a unique opportunity to develop deep expertise in cross-cultural design, which is increasingly valuable in the global marketplace. Candidates should view this as a stepping stone to significant influence within the company's international product strategy.

🌐 Work Environment

Office Type: Hybrid/On-site (with relocation to Bangkok implied for core work).

The initial listing specifies Liverpool, UK, but the description strongly indicates that the primary work location and requirement is Bangkok, Thailand, with relocation support provided. This suggests a hybrid model where employees are expected to work from the Bangkok office, with potential for occasional remote work or flexibility based on team and company policies.

Office Location(s):

• Primary work location is implied to be Bangkok, Thailand.

Workspace Context:

• Collaborative Spaces: The office environment likely features open-plan areas, meeting rooms, and dedicated collaborative zones to facilitate teamwork between designers, product managers, and engineers.

• Design Tools & Technology: Access to modern design software, hardware, and potentially specialized tools for localization testing or user research.

• Global Team Interaction: Opportunities to connect and collaborate with colleagues across different regions and time zones, fostering a diverse and dynamic work atmosphere.

• Agile Environment: The workspace will support agile methodologies, with spaces for stand-ups, brainstorming sessions, and project reviews.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• The international nature of the role may necessitate occasional flexibility to overlap with teams in different time zones, particularly for critical meetings or urgent design issues.

📝 Enhancement Note: Candidates must clarify the primary work location: Liverpool, UK, or Bangkok, Thailand. The description strongly suggests Bangkok as the functional office, with relocation provided. This distinction is crucial for understanding the actual work environment, cost of living, and potential relocation logistics.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Initial review of CV and portfolio based on qualifications, experience, and localization focus.

2. Recruiter/HR Screen: A brief call to assess cultural fit, understand motivations, and confirm basic qualifications and logistical details (e.g., relocation readiness).

3. Hiring Manager Interview: In-depth discussion with the hiring manager (likely a Design Lead) focusing on experience, design philosophy, and problem-solving approach, particularly related to localization.

4. Design Challenge/Case Study Presentation: Candidates may be given a take-home design challenge or asked to present a detailed case study from their portfolio, focusing on a localization project. This assesses practical skills, thought process, and communication.

5. Team/Cross-functional Interviews: Interviews with peers (other designers, product managers, engineers) to evaluate collaboration skills, technical understanding, and team fit.

6. Final Interview: Potential interview with a senior leader (e.g., Head of Product/Design) for final assessment and alignment.

Portfolio Review Tips:

• Highlight Localization: Ensure at least one significant project clearly demonstrates your expertise in localization. Detail the specific cultural or linguistic challenges you addressed and how your design solutions resolved them.

• Quantify Impact: Whenever possible, use data and metrics to showcase the success of your localized designs (e.g., increased conversion rates, improved user satisfaction scores in specific markets, reduced support tickets related to usability).

• Show Your Process: Clearly articulate your design process, from user research and ideation to prototyping, testing, and iteration. Explain why you made certain design decisions.

• Visual Clarity: Present your work professionally with clear visuals, concise explanations, and a logical flow. Ensure interactive prototypes are easily accessible and functional.

• Tailor to Agoda: Research Agoda's current products and target markets. Be prepared to discuss how your skills and experience align with their specific needs and challenges.

Challenge Preparation:

• Understand Localization Nuances: If a challenge is provided, analyze it through the lens of cultural differences, language variations, and user behaviors in different regions.

• Structure Your Approach: Be prepared to outline your problem-solving methodology, including how you would conduct research, define requirements, explore solutions, and test your approach.

• Focus on User Needs: Demonstrate a deep understanding of user empathy and how to translate user needs into effective design solutions, especially across diverse global audiences.

• Communication is Key: Practice articulating your thought process clearly and concisely, explaining your rationale for design choices.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to handle localization challenges. A strong portfolio showcasing successful localization projects with quantifiable results is essential. Candidates should anticipate a design challenge that specifically tests their cross-cultural design thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Sketch, Figma, Adobe Creative Suite (Photoshop, Illustrator, XD). Candidates should be proficient in at least one of the primary design tools.

• Collaboration & Project Management: Tools like Jira, Confluence, Asana, Trello for tracking tasks, workflows, and documentation.

• Communication: Slack, Microsoft Teams for real-time team communication.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics for tracking user behavior and performance metrics across different regions.

• Data Visualization: Tableau, Power BI, or similar tools for analyzing user data and presenting insights to stakeholders.

• A/B Testing Platforms: Optimizely, VWO, or in-house tools for testing design variations and optimizing user flows.

CRM & Automation:

Localization-Specific Tools (Potentially):

• Translation Management Systems (TMS): Familiarity with how designs are handed off and managed within TMS platforms.

• Linguistic Review Tools: Understanding how linguistic feedback is incorporated into the design process.

📝 Enhancement Note: While core design tools are paramount, familiarity with analytics platforms and A/B testing tools will be highly advantageous, as data-driven decision-making is expected. Understanding the context of localization within broader business tools like TMS is a plus.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of a global user base, prioritizing their experience above all else.

• Data-Informed Decisions: Reliance on data and user research to guide design choices, measure impact, and drive continuous improvement.

• Collaboration & Transparency: Open communication and teamwork across departments to ensure alignment and shared understanding of goals and challenges.

• Innovation & Agility: A culture that encourages creative problem-solving, rapid iteration, and adaptation to evolving market needs and technologies.

• Inclusivity & Diversity: A commitment to designing products that are accessible and welcoming to people of all backgrounds and abilities.

Collaboration Style:

• Cross-Functional Partnership: Designers work hand-in-hand with Product Managers, Engineers, UX Researchers, and Localization Specialists, fostering a holistic approach to product development.

• Feedback-Oriented: Regular design critiques and feedback sessions are likely standard practice to refine work and ensure high quality.

• Knowledge Sharing: Encouragement of sharing best practices, insights, and learnings across the design and product teams.

• Agile Teamwork: Active participation in agile ceremonies (stand-ups, sprint planning, retrospectives) to ensure smooth workflow and continuous improvement.

📝 Enhancement Note: The company culture likely emphasizes a global perspective, data-driven decision-making, and strong cross-functional teamwork. Candidates should be prepared to demonstrate how they embody these values in their work, particularly in the context of designing for diverse international users.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Cultural Nuances: Effectively understanding and designing for the vast array of cultural expectations, visual preferences, and user behaviors across different global markets.

• Balancing Global Consistency with Local Relevance: Finding the optimal balance between maintaining a cohesive global brand experience and tailoring designs to meet specific local needs and regulations.

• Rapid Iteration in a Fast-Paced Environment: Keeping pace with the demands of a dynamic tech company and iterating designs quickly while maintaining quality and cultural sensitivity.

• Data Interpretation Across Markets: Analyzing user data from diverse regions, accounting for varying data quality, user demographics, and market maturity.

• Collaboration Across Time Zones: Effectively collaborating with teams and stakeholders located in different geographical regions and time zones.

Learning & Development Opportunities:

• Specialized Localization Training: Access to workshops, courses, and resources focused on advanced localization strategies, cross-cultural design, and accessibility for global audiences.

• Industry Conferences: Opportunities to attend relevant design and localization conferences (e.g., UXPA, IA Summit, LocWorld) to stay abreast of industry trends.

• Mentorship Programs: Guidance from senior designers and product leaders within Agoda to foster career growth and skill development.

• Exposure to Diverse Markets: Working on products for a wide range of international markets provides invaluable experience and a broad understanding of global user behavior.

• Advanced Tool Proficiency: Deepening expertise in cutting-edge design and prototyping tools, as well as analytics and A/B testing platforms.

📝 Enhancement Note: This role presents a unique opportunity to tackle complex, real-world global design challenges. The growth opportunities are tied to developing specialized expertise in localization, which is a high-demand skill in the tech industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a market with significantly different cultural norms or user behaviors than your own. What was your process, and what were the outcomes?" (Focus on research, adaptation, and impact.)

• "How do you approach balancing global design consistency with the need for local adaptation in your designs?" (Assess strategic thinking and understanding of brand vs. localization.)

• "Walk me through a project where you used user research to inform the localization of a product feature. What methods did you use, and what did you learn?" (Evaluate research skills and ability to derive actionable insights.)

Company & Culture Questions:

• "What interests you about Agoda and our mission to simplify travel for people around the world?" (Show genuine interest and research.)

• "How do you handle feedback on your designs, especially when it comes from different cultural perspectives or stakeholders with competing priorities?" (Assess collaboration and resilience.)

• "Describe your experience working in a fast-paced, Agile development environment. How do you manage your time and prioritize tasks?" (Evaluate adaptability and workflow management.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process you followed, the solutions you designed (with visuals!), and the measurable results.

• Emphasize Localization: For relevant projects, explicitly call out the localization aspects, the specific cultural challenges, and how your design addressed them. Use localized mockups if possible.

• Show, Don't Just Tell: Use high-fidelity mockups, interactive prototypes, and clear user flow diagrams to illustrate your design work.

• Highlight Collaboration: Mention how you worked with product managers, engineers, and localization specialists to bring your designs to life.

• Be Prepared for Questions: Anticipate questions about your design decisions, challenges faced, and alternative solutions you considered.

📝 Enhancement Note: Candidates should prepare to discuss their entire design process with a strong emphasis on how they approach and solve problems related to cultural and linguistic differences. Demonstrating a structured approach to localization within their portfolio and interview responses is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ziphire.hr.

• Portfolio Customization: Ensure your portfolio prominently features at least one detailed case study showcasing your product design work specifically within a localization context. Highlight the user research, design challenges, solutions, and measurable outcomes for international markets.

• Resume Optimization: Tailor your resume to emphasize keywords related to Product Design, User Experience (UX), Localization (L10N), Internationalization (I18N), User Research, Wireframing, Prototyping, and proficiency in tools like Figma or Sketch. Clearly state your years of experience and any relevant degrees.

• Interview Preparation: Practice articulating your design process, especially your approach to understanding and designing for diverse cultural contexts. Prepare to discuss specific examples from your portfolio and how you would tackle a localization challenge.

• Company Research: Thoroughly research Agoda's products, target markets, and company mission. Understand their current user experience and identify potential areas where localization could further enhance user engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions derived from the provided data. While aiming for comprehensiveness, specific details such as the primary work location (Bangkok vs. Liverpool), exact team structure, and detailed compensation should be verified directly with the hiring organization or recruiter before making application decisions.