Product Designer - Acquisition

📍 Job Overview

Job Title: Product Designer - Acquisition

Company: Intact FC

Location: Montréal, Quebec, Canada (with potential for Toronto, Ontario, Canada)

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: May 21, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid

🚀 Role Summary

• This role is focused on designing user-centric digital experiences for customer acquisition, specifically within online quoting and purchase processes, leveraging UX/UI design principles and design thinking methodologies.

• The Product Designer will be instrumental in translating user needs and business requirements into intuitive, visually appealing, and functional digital features within an agile, multidisciplinary team.

• A significant aspect of the role involves delivering end-to-end design solutions, from initial concept and ideation through to launch and post-launch iteration, with a strong emphasis on data-driven improvements and accessibility.

• The position requires proficiency in industry-standard design tools and the ability to collaborate effectively across various departments, including Product Management, Engineering, Research, Copywriting, and Marketing, to ensure seamless execution and optimal customer experience.

📝 Enhancement Note: While the title is "Product Designer - Acquisition," the responsibilities and company context strongly suggest a focus on UX/UI design within the product development lifecycle. The role is embedded within the "Intact Lab," a digital innovation hub, indicating a blend of product strategy and hands-on design execution. The emphasis on "insurtech" and improving customer lives points towards a mission-driven product design role.

📈 Primary Responsibilities

• Champion customer advocacy by applying user-centric design practices, translating user needs and business objectives into engaging digital features and functionalities for the acquisition funnel.

• Utilize data analytics, user research insights, and design thinking methodologies to craft human-centered digital experiences that are intuitive, visually compelling, and drive key business outcomes for online quoting and purchasing.

• Collaborate closely with Product Managers and multidisciplinary agile teams to contribute to strategic planning, roadmap definition, and the iterative development of digital products.

• Facilitate design thinking workshops and effectively present creative design concepts, user flows, and proposed solutions to diverse audiences, including stakeholders and cross-functional teams, to drive innovation and adoption of new digital experiences.

• Work within cross-functional agile teams, including product, engineering, research, copywriting, and marketing, to design cohesive customer experiences and identify opportunities for internal process improvements that enhance design delivery.

• Produce high-quality, accessible, and delightful user interfaces, managing the complete design lifecycle from initial conception and wireframing through to final delivery and ongoing iteration based on performance data.

• Assess and optimize feature performance by leveraging analytics, conducting design research, and identifying actionable opportunities for enhancement within the acquisition journey.

• Adhere to and advocate for improvements within Design System libraries and design guidelines across multiple brands, contributing to the broader design community's best practices.

• Create all necessary design assets to effectively conceptualize, communicate, and deliver the intended user experience, working in close partnership with engineers to ensure seamless and accurate implementation.

• Actively give and solicit constructive feedback from fellow designers and collaborators to continuously elevate the overall quality and impact of design output.

📝 Enhancement Note: The responsibilities highlight a full-stack product design role, encompassing user research, ideation, wireframing, prototyping, UI design, and collaboration with engineering. The focus on "acquisition" and "online quoters and purchase experience" specifies the product domain. The mention of "insurtech" and "machine learning, data science, AI" suggests potential for innovative design solutions in a technically advanced environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Design, Human-Computer Interaction (HCI), Digital Media, or a related field is beneficial. Equivalent practical experience will also be considered.

Experience: A minimum of 3 years of relevant professional experience in designing digital products that have been successfully launched and are currently in the market, with a demonstrated history of positive outcomes.

Required Skills:

• At least 3 years of proven experience in designing digital products with successful market releases.

• Demonstrated ability to understand complex business needs and translate them into clear, actionable design requirements.

• Experience delivering end-to-end digital solutions (from initial brief to final launch and iteration) within a cross-functional, agile team environment.

• Proficiency in leveraging quantitative and qualitative data to inform design decisions and measure impact.

• Strong capabilities in user-centered design (UCD) principles and practices.

• Robust visual design skills, with a keen understanding of how typography, color, layout, and hierarchy impact product function and user perception.

• Mastery of industry-standard design and prototyping tools, including but not limited to Figma and the Adobe Creative Suite (e.g., Photoshop, Illustrator).

• Experience in producing comprehensive design documentation, such as customer journey maps, process flows, wireframes, interactive prototypes, and polished interface design files.

• Excellent written and verbal communication skills, with a proven ability to articulate design rationale and present work effectively to diverse audiences.

• A collaborative mindset, with a genuine appreciation for teamwork, open communication, and a fun, engaging work environment.

Preferred Skills:

• Experience with usability testing and UX research tools (e.g., UserTesting.com, Hotjar) is considered an asset.

• Prior experience in e-commerce, with a specific focus on growth strategies and A/B testing methodologies.

• For candidates located in Quebec, bilingualism (French and English) is required due to regular interaction with English-speaking colleagues across the country.

📝 Enhancement Note: The experience requirement is clearly stated as "at least 3 years" and emphasizes "market-released digital products," indicating a need for practical, proven design skills. The preference for e-commerce and A/B testing experience aligns with the "Acquisition" focus and the goal of driving conversion. Bilingualism is a critical requirement for Quebec-based candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, demonstrating your ability to move from problem definition to a launched solution.

• Case studies that clearly articulate the problem, your design process, the solutions you proposed, and the measurable impact of your work, with a focus on user needs and business objectives.

• Examples of wireframes, user flows, interactive prototypes, and high-fidelity UI designs that highlight your visual design skills and attention to detail.

Process Documentation:

• Demonstrate proficiency in documenting design processes, including user research methodologies, ideation techniques, and design iteration cycles.

• Showcase examples of creating customer journey maps, user personas, and process flows to visualize user experiences and identify key touchpoints.

• Provide insights into how you leverage data and analytics to inform design decisions and measure the success of implemented features, detailing your approach to A/B testing and performance optimization.

📝 Enhancement Note: A strong portfolio is explicitly required and is a critical component of the application process. The emphasis is on showcasing the entire design process, not just final deliverables, with a focus on user-centricity, data-driven improvements, and cross-functional collaboration.

💵 Compensation & Benefits

Salary Range: $74,800 - $91,400 CAD per year (based on a 35-hour workweek).

Annual Bonus Target: 7.5% of base salary, with a potential payout of up to double the target, subject to personal and company performance.

Benefits:

• Flexible work arrangements and a hybrid work model, offering a balance between remote and in-office collaboration.

• Opportunity to purchase up to 5 extra days off per year, providing additional flexibility and work-life balance.

• Comprehensive support for physical and mental wellbeing, including telemedicine services and a dedicated Wellness Account.

• Share plan & Employee Share Purchase Plan (ESPP): Up to 12% of salary contribution, with Intact matching 50% of net shares purchased.

• A robust pension offering, including the possibility of receiving guaranteed income for life via a defined benefit pension plan.

• Annual bonus plan that shares company success with employees.

Working Hours: 35 hours per week.

📝 Enhancement Note: The salary range is provided, along with a clear annual bonus target and potential payout. The benefits package is extensive, highlighting Intact's commitment to employee wellbeing, long-term financial security (including a defined benefit pension plan), and work-life balance through flexible and hybrid work arrangements. The mention of "guaranteed income for life" via the pension plan is a significant differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (specifically, Insurtech). Intact FC operates within the insurance technology sector, aiming to innovate and simplify insurance for millions of Canadians.

Company Size: Intact Financial Corporation is a large, established organization, though the "Intact Lab" likely functions as a more agile, innovation-focused unit within it. This size suggests access to significant resources and established processes, while the Lab environment implies a culture of experimentation.

Founded: Intact Financial Corporation has a long history, tracing its roots back over 200 years, demonstrating stability and deep market knowledge. The Intact Lab represents a forward-looking approach to digital innovation.

Team Structure:

• The Product Designer will be part of the "Acquisition team" within the "Intact Lab."

• They will report to the "Design Manager, Acquisition."

Methodology:

• The Intact Lab emphasizes a culture of innovation, experimentation, and continuous learning, utilizing machine learning, data science, AI, software engineering, agility, UX, and design thinking.

• Design processes are user-centric and data-driven, aiming to simplify complex insurance products and improve user experiences.

• Agile methodology is central to team operations, facilitating iterative development and quick adaptation.

Company Website: https://www.intactfc.com/ (Note: The provided URL intactfc.wd3.myworkdayjobs.com is for their careers portal, not the main corporate site.)

📝 Enhancement Note: Intact is a major player in the Canadian insurance market, and the Intact Lab is positioned as their digital innovation arm. This suggests a company that values both stability and cutting-edge technology. The culture is described as collaborative, experimental, and focused on improving customer lives through technology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level Product Designer stage. It requires proven experience (3+ years) and the ability to deliver end-to-end solutions independently, while also contributing to team planning and strategy. It's an opportunity to deepen expertise in acquisition design within the complex insurtech space.

Reporting Structure: The Product Designer will report directly to the Design Manager, Acquisition. This provides a clear line of management and mentorship within the design function.

Operations Impact: The Product Designer's work directly impacts customer acquisition, a critical function for business growth. By improving the online quoting and purchase experience, they will contribute to increased conversion rates, customer satisfaction, and ultimately, revenue for Intact. The role also influences internal processes, aiming for greater design efficiency and team collaboration.

Growth Opportunities:

• Specialization: Deepen expertise in acquisition design, e-commerce conversion optimization, and insurtech product development.

• Skill Development: Gain experience with advanced AI/ML applications in product design, further refine UX research and A/B testing skills, and contribute to design system evolution.

• Leadership Potential: With demonstrated success, opportunities may arise for Senior Product Designer roles, leading specific product initiatives, or mentoring junior designers as the team expands.

• Cross-functional Exposure: Collaborate with diverse teams, offering exposure to various aspects of product development and business strategy within a large financial institution.

📝 Enhancement Note: This role offers clear growth paths within product design, particularly within a specialized domain like insurtech acquisition. The reporting structure to a Design Manager suggests a supportive environment for skill development and career progression. The emphasis on data-driven design and innovation provides ample opportunities for professional advancement.

🌐 Work Environment

Office Type: The role operates under a hybrid work model, indicating a blend of remote work and in-office presence. This suggests a modern, flexible approach to workplace dynamics.

Office Location(s): The primary location is Montréal, Quebec, Canada, with potential opportunities or team members in Toronto, Ontario, Canada. This implies working within a dynamic, urban professional setting.

Workspace Context:

• The environment is described as collaborative, with a strong focus on teamwork, innovation, open minds, and having fun.

• Employees will have access to modern design tools and technology, supporting creative output and efficient workflow.

• Regular interaction with cross-functional agile teams will be a key aspect of the daily work, fostering a dynamic and communicative atmosphere.

Work Schedule: A standard 35-hour workweek is specified, offering a structured yet potentially flexible schedule within the hybrid model framework.

📝 Enhancement Note: The hybrid model and emphasis on collaboration suggest a dynamic workspace that balances individual focus with team synergy. The specific locations in major Canadian cities indicate a professional urban environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Design Challenge/Portfolio Review: Expect a deeper dive into your portfolio. This may involve presenting specific case studies, discussing your design process, and explaining how you've solved user problems and achieved business goals. A practical design exercise or challenge related to acquisition design may also be part of this stage.

• Interviews with Hiring Team: Conversations with the Design Manager, Acquisition, and potentially other members of the product and design teams to evaluate your skills, experience, cultural fit, and collaborative approach.

• Stakeholder/Cross-functional Interviews: Discussions with Product Managers, Engineers, or other key collaborators to assess your ability to work effectively in a multidisciplinary agile environment.

• Final Interview: May involve senior leadership or HR to discuss overall fit, career aspirations, and confirm offer details.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best demonstrate your skills in user-centric design, problem-solving, and end-to-end product development, ideally with relevance to acquisition or e-commerce.

• Tell a Story: For each project, clearly articulate the problem statement, your role and responsibilities, the design process you followed (research, ideation, prototyping, testing, iteration), the challenges you encountered, and the final solution.

• Showcase Impact: Quantify the results of your design work whenever possible (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times). Use data and analytics to support your claims.

• Highlight Process: Detail your design thinking, user research methods, and how you collaborated with stakeholders and engineers. Clearly show your wireframes, prototypes, and final UI designs.

• Accessibility Focus: If possible, showcase projects where accessibility was a key consideration and demonstrate how you incorporated it into your design.

• Tool Proficiency: Be prepared to discuss your proficiency with Figma and other design tools, and how you leverage them effectively.

Challenge Preparation:

• Understand the Context: Familiarize yourself with Intact's business, their target audience for acquisition, and the general landscape of insurtech.

• Focus on User Needs: When presented with a challenge, prioritize understanding the user's goals and pain points within the acquisition journey.

• Demonstrate Process: Even if time is limited, outline your approach: defining the problem, brainstorming solutions, prioritizing features, and considering how you would test and iterate.

• Articulate Trade-offs: Be prepared to discuss design decisions and potential trade-offs, showing critical thinking and an understanding of business constraints.

📝 Enhancement Note: The application process emphasizes a strong portfolio, which is standard for design roles. The interview stages are designed to assess not only design craft but also collaboration, problem-solving, and cultural fit within an agile, innovative environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mastery is required for interface design, prototyping, and collaboration.

• Adobe Creative Suite: Proficiency expected for asset creation and manipulation (e.g., Photoshop, Illustrator).

• Prototyping Tools: Experience with tools for creating interactive prototypes, likely integrated within Figma or standalone.

Analytics & Reporting:

• Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar for understanding user behavior and feature performance.

• Data Visualization Tools: Experience interpreting data from dashboards (e.g., Tableau, Power BI, or internal tools) to inform design decisions.

CRM & Automation:

UX Research Tools:

• Usability Testing Platforms: Experience with tools like UserTesting.com, Maze, or similar for remote user testing.

• User Behavior Analytics: Tools like Hotjar for heatmaps, session recordings, and user feedback.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite highlights the core technical requirements. Familiarity with analytics and UX research tools is crucial for the data-driven aspects of the role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value is giving a voice to customers and designing experiences that meet their needs and improve their lives.

• Innovation & Curiosity: The Intact Lab fosters an environment of exploration, risk-taking, and continuous learning, encouraging new ideas and approaches.

• Teamwork & Collaboration: "Win As A Team" is a stated value, emphasizing shared success, open communication, and mutual support among colleagues.

• Quality & Craftsmanship: A commitment to producing "quality, accessible, delightful interfaces" indicates a high standard for design output.

• Agility & Adaptability: Working in agile teams requires resilience, adaptability, and a proactive approach to change and improvement.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with product, engineering, research, copywriting, and marketing teams within an agile framework.

• Feedback-Driven: A culture of giving and soliciting feedback among designers and collaborators is actively encouraged to drive continuous improvement.

• Workshop Facilitation: Designers are expected to facilitate workshops, demonstrating strong communication and collaborative facilitation skills.

• Open Communication: An environment that values open minds, sharing ideas, and constructive dialogue is promoted.

📝 Enhancement Note: The company culture at Intact, particularly within the Intact Lab, is geared towards innovation, customer focus, and strong teamwork. The emphasis on "Win As A Team" and open feedback suggests a supportive and collaborative environment for designers.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation and Business Needs: Integrating cutting-edge technologies (AI, ML) with the practical requirements of customer acquisition and business objectives in a regulated industry.

• Navigating Design Systems: Working with and advocating for improvements to established design systems across multiple brands, ensuring consistency while pushing creative boundaries.

• End-to-End Ownership: Managing the entire design lifecycle from conception to post-launch iteration requires strong project management and stakeholder alignment skills.

• Data Interpretation: Effectively translating complex analytics and research data into actionable design improvements for the acquisition funnel.

Learning & Development Opportunities:

• Insurtech Specialization: Develop deep expertise in product design for the insurance industry, a complex and evolving sector.

• Advanced Design Methodologies: Gain hands-on experience with AI/ML applications in UX, advanced A/B testing strategies, and cutting-edge design research techniques.

• Cross-functional Skill Enhancement: Broaden understanding of engineering, product management, and marketing through close collaboration.

• Design System Evolution: Contribute to the development and refinement of design systems, influencing product consistency and design scalability.

• Professional Development: Potential for attending industry conferences, workshops, and pursuing certifications relevant to product design and UX.

📝 Enhancement Note: The role offers significant growth potential due to its focus on innovation within a specialized industry. The challenges are framed as opportunities for skill development, particularly in data-driven design and cross-functional collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated complex business requirements into a user-centric digital experience for customer acquisition. What was your process, and what were the results?" (Focus on your UCD process, data use, and quantifiable impact).

• "How do you approach collaborating with engineers and product managers in an agile environment? Can you provide an example of a successful collaboration and any challenges you overcame?" (Highlight your teamwork, communication, and problem-solving skills).

Company & Culture Questions:

• "What interests you about Intact and the insurtech industry specifically?" (Research Intact's mission, values, and recent innovations. Connect your passion for design to their goals).

• "How do you contribute to a positive and collaborative team culture?" (Refer to your experience working in teams, giving/receiving feedback, and fostering an open environment).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process (research, ideation, design, testing), the solutions, and the measurable outcomes.

• Emphasize User-Centricity: Constantly link your design decisions back to user needs and business objectives.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final UIs) to illustrate your points. Be prepared to walk through interactive prototypes.

• Discuss Trade-offs: Be ready to explain why you made certain design choices and acknowledge any constraints or trade-offs you navigated.

• Quantify Impact: Use metrics and data to demonstrate the success of your projects. If direct metrics aren't available, discuss how you would measure success.

📝 Enhancement Note: Interview preparation should focus on showcasing a strong design process, user advocacy, data-driven decision-making, and collaborative skills, all within the context of product acquisition and the insurtech industry.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Intact FC careers portal.

• Curate your portfolio: Select 3-4 of your most impactful projects that best demonstrate your end-to-end product design skills, focusing on user-centricity, problem-solving, and measurable results. Ensure your portfolio clearly outlines your role, process, and the impact of your solutions, ideally with examples relevant to acquisition or e-commerce.

• Tailor your resume: Highlight your 3+ years of experience in designing market-released digital products, your proficiency with Figma and Adobe Creative Suite, and your experience within agile, cross-functional teams. Use keywords from the job description such as "user-centric design," "prototyping," "UX research," and "acquisition."

• Prepare for the interview: Review your portfolio thoroughly and be ready to present specific case studies, discussing your design process, your rationale for design decisions, and how you've leveraged data to drive improvements. Practice articulating your contributions and how you collaborate within a team. Research Intact FC's mission, values, and their role in the insurtech industry.

• Confirm eligibility: Ensure you are legally eligible to work in Canada for the duration of employment.

⚠️ Important Notice: This enhanced job description incorporates AI-generated insights and industry-standard assumptions to provide a comprehensive overview. While every effort has been made for accuracy, candidates are strongly advised to verify all details directly with Intact FC during the application and interview process.