Product and Brand Designer

📍 Job Overview

Job Title: Product and Brand Designer

Company: Alohi SA

Location: Geneva, Geneva, Switzerland

Job Type: FULL_TIME

Category: Product & Brand Design / Operations (Design Operations)

Date Posted: July 31, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end product design lifecycle, from conceptualization and user research to detailed UI/UX design and implementation for Alohi's suite of AI-first SaaS products.

• Own and evolve the company's visual identity, brand guidelines, and asset library to ensure consistent and compelling brand representation across all customer touchpoints and marketing initiatives.

• Collaborate closely with product management, engineering, and marketing teams to translate business objectives and user needs into intuitive, engaging, and visually cohesive product experiences and brand assets.

• Spearhead the development and maintenance of a robust design system, ensuring scalability, consistency, and efficiency in design execution across the product portfolio.

• Conduct user research and usability testing to gather actionable insights, inform design decisions, and continuously improve product usability and brand engagement.

📝 Enhancement Note: While the primary focus is Product and Brand Design, this role intersects significantly with Design Operations by requiring the candidate to manage design systems, ensure brand consistency, and collaborate closely with cross-functional teams. This implies a need for strong organizational skills and an understanding of operationalizing design processes within a fast-paced SaaS environment.

📈 Primary Responsibilities

• Conceptualize and design innovative, user-centric interfaces and experiences for Alohi's SaaS products, aligning with AI-first principles and business objectives.

• Develop and maintain comprehensive brand guidelines, visual identity elements, and a centralized asset library to ensure brand consistency across all platforms and marketing collateral.

• Create high-fidelity prototypes and detailed design specifications for product features, working closely with developers to ensure accurate implementation.

• Conduct user research, including interviews, surveys, and usability testing, to validate design concepts and identify areas for improvement in both product and brand touchpoints.

• Manage and evolve the company's design system, defining components, patterns, and best practices to ensure scalability and consistency across the product suite.

• Design compelling marketing materials, campaigns, and promotional assets that effectively communicate Alohi's value proposition and brand story.

• Collaborate cross-functionally with product managers, engineers, and marketing specialists to align design strategies with overall company goals and product roadmaps.

• Stay abreast of emerging design trends, AI technologies, and competitor strategies to inform design decisions and maintain a competitive edge.

• Present design concepts, rationale, and research findings to stakeholders, effectively articulating design choices and incorporating feedback.

• Analyze competitor designs and market positioning to identify opportunities for differentiation and innovation in product and brand expression.

📝 Enhancement Note: The responsibilities highlight a dual focus on product and brand. For operations professionals, understanding how to operationalize brand guidelines and maintain design systems (which are key components of Design Operations) is crucial. The emphasis on collaboration with marketing and product also points to the need for strong communication and project management skills, typical in operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: Minimum of 3 years of professional experience in both brand design and product design, with a strong portfolio showcasing work in both domains.

Required Skills:

• Proven expertise in product design, including UI/UX design, wireframing, prototyping, and user-centered design methodologies.

• Strong brand design capabilities, including visual identity development, brand guideline creation, and marketing collateral design.

• Advanced proficiency in Figma for prototyping, UI design, and collaborative workflows.

• Experience with design tools such as Adobe Photoshop for image editing and asset creation.

• Demonstrated ability to leverage AI tools in the design process to enhance creativity and efficiency.

• Fluency in English, with excellent verbal and written communication skills for cross-functional collaboration and stakeholder presentations.

• Experience in developing and maintaining design systems to ensure consistency and scalability.

• Ability to conduct user research and usability testing to gather insights and iterate on designs. Preferred Skills:

• Prior experience designing for SaaS products, understanding the nuances of B2B software user experiences.

• Familiarity with HTML/CSS to facilitate effective collaboration with development teams and understand technical constraints.

• Knowledge of user research methodologies and experience conducting usability testing sessions.

• Experience creating and managing brand asset libraries.

• Understanding of marketing campaign design principles and execution.

📝 Enhancement Note: The requirement for Figma proficiency, design system management, and experience with AI tools is highly relevant for operations roles that might support design teams or manage design-related workflows. Familiarity with HTML/CSS and user research methodologies suggests a candidate who can bridge the gap between design and technical implementation, a valuable trait for operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in both product and brand design principles.

• Case studies that clearly articulate the problem, your design process, your role, the solutions you implemented, and the measurable impact of your work.

• Examples of user-centric product design, showcasing UI/UX flows, wireframes, interactive prototypes, and final UI designs.

• Demonstrations of brand identity development, including logo design, brand guidelines, and application across various marketing materials.

• Evidence of design system components, patterns, and their application to ensure consistency and scalability.

• Projects highlighting the use of Figma for prototyping and collaborative design, alongside other relevant design tools.

• Examples of how AI tools were integrated into the design workflow to achieve specific outcomes. Process Documentation:

• Showcase examples of how you've documented design processes, such as user research findings, design rationale, or brand guideline implementation.

• Include instances where you've contributed to or managed a design system, demonstrating an understanding of its documentation and maintenance.

• Provide insights into how you collaborate with cross-functional teams (product, engineering, marketing) to ensure design execution aligns with project goals and brand strategy.

📝 Enhancement Note: For operations candidates, a portfolio demonstrating an understanding of process management, system implementation (like design systems), and the ability to articulate ROI through design is crucial. This section emphasizes the need for candidates to showcase not just creative output, but also the operational rigor behind it.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Product and Brand Designer in Geneva, Switzerland, with 3-5 years of experience, the estimated annual salary range is CHF 80,000 - CHF 110,000. This range is influenced by factors such as specific skill set, portfolio strength, and the competitive market for design talent in a high-cost-of-living city like Geneva.

Benefits:

• Office First Environment: Full-time on-site role based at the Geneva office, fostering in-person collaboration and idea exchange.

• AI-First Technology: Provision of all necessary devices and software, including access to cutting-edge AI tools and a modern tech stack.

• Personal Development: A dedicated learning budget for training programs, conferences, courses, and other professional development opportunities.

• Team Engagement: Regular quarterly events and annual company retreats designed for connection, celebration, and team building.

• Award-Winning Culture: Recognition as a Great Place to Work and Best Workplace, indicating a positive and supportive work environment.

• Wellbeing Perks: Access to weekly yoga sessions, discounts on gym memberships, restaurants, and Apple products.

Working Hours: The standard working hours are approximately 40 per week, typical for a full-time role in Switzerland. The "Office First" approach suggests a structured work schedule within the Geneva office.

📝 Enhancement Note: The salary estimate is based on research from reputable Swiss salary aggregators and global design industry compensation reports, adjusted for Geneva's cost of living and the specified experience level. The benefits are directly pulled from the job description and contextualized for a design professional in a tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & AI-First SaaS. Alohi is positioned in the rapidly growing market for AI-driven productivity tools, serving over 5 million customers globally with products like Sign.Plus, Dial.Plus, Fax.Plus, and Scan.Plus.

Company Size: Alohi is a lean, fast-growing scale-up, indicating a dynamic environment where individual contributions have a significant impact. The company bootstrapped its growth, suggesting financial independence and a strong focus on customer value.

Founded: Alohi was founded with support from FONGIT (Fondation Genevoise pour l'Innovation Technologique) and the State of Geneva, highlighting its roots in innovation and regional support. This foundation implies a commitment to technological advancement and sustainable growth.

Team Structure:

• Alohi operates with a lean, high-calibre team, emphasizing agility and direct impact from day one.

• The "Office First" philosophy suggests a collaborative team structure where in-person interaction is prioritized for efficient idea flow and rapid decision-making.

• This role requires close collaboration with product management, engineering, and marketing teams, indicating a cross-functional team dynamic. Methodology:

• AI-First Approach: The company's core strategy is leveraging AI to simplify business operations and create category-defining tools.

• Customer-Centricity: As a bootstrapped company, Alohi maintains a strong focus on customer needs and feedback to drive product development and growth.

• Agile Development: The description implies a fast-paced environment where rapid iteration and decision-making are key.

Company Website: https://www.alohi.com/

📝 Enhancement Note: The company's AI-first, bootstrapped, and lean nature suggests an environment that values innovation, autonomy, and efficiency. For operations professionals, this means opportunities to influence processes and contribute to strategic growth, but also a need for adaptability and a proactive approach to problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Designer (2-5 years of experience), offering a significant opportunity to shape core product and brand elements. While not strictly an "operations" role, its responsibilities in managing design systems, brand consistency, and cross-functional collaboration provide a strong foundation for transitioning into or excelling within Design Operations.

Reporting Structure: The exact reporting structure isn't specified, but the role involves close collaboration with product managers and marketing teams. In a lean scale-up, this often means reporting to a Head of Design, VP of Product, or a senior design lead, with direct interaction with various department heads.

Operations Impact: The designer's work directly influences user acquisition, retention, and customer satisfaction through intuitive product experiences and a compelling brand narrative. This impact is critical for Alohi's growth and market positioning in the competitive SaaS landscape.

Growth Opportunities:

• Specialization: Deepen expertise in product design for SaaS, AI-driven products, or brand strategy within a technology context.

• Leadership: Potential to lead design initiatives, mentor junior designers, or evolve into a Design Operations role by formalizing design processes and systems.

• Skill Development: Leverage the dedicated learning budget for advanced training in UX research, brand strategy, AI integration in design, or project management.

• Cross-functional Exposure: Gain broad experience working across product development, marketing campaigns, and strategic business initiatives.

📝 Enhancement Note: For operations-focused individuals, this role offers a unique opportunity to gain deep experience in the practical application of design principles within a tech company, which is invaluable for roles in Design Operations or GTM Operations that support creative and product teams. The growth path leans towards design leadership but also offers avenues into operationalizing design functions.

🌐 Work Environment

Office Type: The company emphasizes an "Office First" approach, indicating a traditional office-based work environment where in-person collaboration is highly valued. This is designed to foster rapid idea exchange and decision-making.

Office Location(s): The role is based in the Alohi office located in Geneva, Switzerland. Geneva is a global hub for technology and innovation, offering a dynamic professional environment.

Workspace Context:

• Collaborative Environment: The "Office First" philosophy promotes a highly interactive workspace where designers work closely with product managers, developers, and marketing teams.

• Modern Tech Stack: Employees are provided with all necessary devices and software, including access to cutting-edge AI tools, supporting efficient and innovative work.

• Team Interaction: Frequent interaction with a lean, high-calibre team is expected, facilitating knowledge sharing and collective problem-solving.

Work Schedule: The standard working hours are approximately 40 per week, with an expectation of being present in the Geneva office. This structure supports consistent collaboration and project execution, crucial for maintaining design velocity and brand consistency.

📝 Enhancement Note: The "Office First" culture is a key differentiator. For operations professionals, this means understanding the implications for team coordination, meeting structures, and the need to be physically present for collaborative sessions. It suggests a preference for synchronous communication and in-person brainstorming.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess foundational skills, relevant experience, and alignment with the role's requirements.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing specific case studies that highlight their product and brand design expertise, design process, and problem-solving abilities. This stage will also assess proficiency in tools like Figma and AI tools.

• Cross-functional Interviews: Meetings with product managers, developers, and marketing team members to evaluate collaboration skills, communication style, and ability to integrate design within broader business objectives.

• Cultural Fit & Final Interview: Assessment of alignment with Alohi's "Office First," AI-first, and lean culture, potentially with a senior leader or founder.

Portfolio Review Tips:

• Showcase Dual Expertise: Ensure your portfolio clearly demonstrates proficiency in both product design (UX/UI, prototyping, user research) and brand design (visual identity, brand guidelines, marketing assets).

• Tell a Story: For each case study, articulate the problem, your specific role and contributions, the design process followed, the rationale behind your decisions, and the measurable outcomes or impact.

• Highlight Process & Tools: Detail your design process, emphasizing your use of Figma, AI tools, and any design systems you've worked with. Explain why you chose certain tools or methodologies.

• Demonstrate Brand Consistency: Include examples that show how you've applied brand guidelines consistently across different touchpoints and marketing materials.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased user engagement, positive feedback from user testing).

Challenge Preparation:

• Be prepared for a potential design challenge or exercise, which might involve a short task to design a feature or a brand asset based on a prompt.

• Practice articulating your design decisions concisely and persuasively, focusing on the user problem and business goals.

• Prepare to discuss how you would approach maintaining brand consistency and evolving a design system in a fast-paced environment.

📝 Enhancement Note: The emphasis on a portfolio that showcases both product and brand design, along with specific tool proficiency (Figma, AI tools), is crucial. For operations candidates, understanding how to present process-driven work, system implementation (design systems), and cross-functional collaboration within a portfolio is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency is a hard requirement.

• Adobe Photoshop: Required for image editing, asset creation, and graphic design tasks.

• AI Tools: Experience with AI-powered design tools is expected, indicating a forward-thinking approach to design innovation and efficiency.

Analytics & Reporting:

• While not explicitly listed, familiarity with analytics tools (e.g., Google Analytics, Mixpanel) and the ability to interpret user data to inform design decisions would be beneficial for understanding product performance. CRM & Automation:

• Not directly applicable to this design role, but understanding how design integrates with marketing automation platforms or CRM systems could be a plus for brand consistency across customer journeys.

📝 Enhancement Note: The explicit mention of Figma, Adobe Photoshop, and AI tools highlights the technical requirements. For operations roles supporting design, understanding this stack is crucial for resource allocation, tool management, and workflow integration.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-First: A commitment to leveraging cutting-edge AI technology to redefine business workflows and create user-loved products.

• Customer Focus: As a bootstrapped company, Alohi prioritizes understanding and meeting customer needs, reflected in its product development and brand messaging.

• Agility & Speed: The lean, fast-growing environment demands quick decision-making, rapid iteration, and a proactive approach to problem-solving.

• High Ownership: Employees are expected to take significant responsibility for their work and contribute directly to the company's success.

• Collaboration: The "Office First" policy underscores the value placed on in-person teamwork, open communication, and shared ideation.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration between design, product management, engineering, and marketing is paramount to ensure cohesive product development and brand execution.

• Direct Communication: The lean structure facilitates direct communication channels, encouraging efficient feedback loops and swift resolution of issues.

• Idea Exchange: Brainstorming sessions and in-person interactions are likely key methods for generating creative solutions and aligning on strategies.

📝 Enhancement Note: The company's values emphasize a proactive, collaborative, and results-oriented culture. For operations professionals, understanding these values helps in aligning personal work style and expectations with the company's operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Product: Effectively integrating and maintaining a consistent brand identity across a diverse suite of products while also meeting distinct product design needs.

• Rapid Scaling: Adapting design processes and systems to support the company's rapid growth and evolving product roadmap without sacrificing quality or consistency.

• AI Integration: Staying at the forefront of AI in design and effectively integrating new AI tools and capabilities into the workflow to enhance efficiency and creativity.

• Cross-functional Alignment: Ensuring seamless communication and alignment with multiple departments (product, engineering, marketing) that have varying priorities and perspectives.

Learning & Development Opportunities:

• Deepen SaaS Design Expertise: Gain extensive experience in designing for complex SaaS platforms and understanding B2B user needs.

• Master Design Operations: Develop skills in managing design systems, establishing design processes, and optimizing design team workflows, which are core to Design Operations.

• AI in Design Specialization: Become an expert in applying AI tools and methodologies to product and brand design challenges.

• Brand Strategy Development: Contribute significantly to shaping and evolving Alohi's brand narrative and visual identity in the global market.

📝 Enhancement Note: The challenges and opportunities are framed with an operations lens, focusing on process optimization, system scalability, and cross-functional efficiency, which are key concerns for operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a design system. How do you ensure its adoption and maintenance across a growing product suite?" (Focus on process, scalability, and collaboration).

• "How do you balance the need for a strong, consistent brand identity with the specific user experience requirements of different products?" (Focus on strategic alignment and problem-solving).

• "Walk us through a project where you successfully leveraged AI tools in your design workflow. What was the impact?" (Focus on innovation, efficiency, and measurable results).

• "How would you approach a situation where product or marketing priorities conflict with your design recommendations?" (Focus on stakeholder management and negotiation). Company & Culture Questions:

• "Based on our 'Office First' and AI-first philosophy, how would your design approach contribute to our team's success?" (Focus on cultural fit and strategic contribution).

• "What excites you most about Alohi's mission and our suite of products?" (Demonstrate research and genuine interest).

• "How do you stay updated on design trends, particularly in the SaaS and AI space?" (Show continuous learning and industry awareness). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, process, solution, and impact. Use a consistent structure.

• Emphasize Process & Rationale: Don't just show the final designs; explain why you made certain decisions. Highlight your use of research, user feedback, and design principles.

• Showcase Tool Proficiency: Explicitly mention and demonstrate your skills with Figma, Photoshop, and any AI tools used.

• Highlight Collaboration: Discuss how you worked with other teams (product, engineering, marketing) and how you incorporated their feedback.

• Quantify Outcomes: If possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, user engagement, task completion times).

📝 Enhancement Note: The interview preparation advice focuses on articulating process, demonstrating tool proficiency, and highlighting collaborative impact – all critical elements for operations roles.

📌 Application Steps

To apply for this Product and Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating both product and brand design expertise, with a clear emphasis on your process, tool usage (especially Figma and AI tools), and the impact of your work.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in both brand and product design, using keywords from the job description such as "Figma," "AI tools," "design system," "visual identity," and "SaaS design." Quantify achievements where possible.

• Company Research: Thoroughly research Alohi SA, its products (Sign.Plus, Dial.Plus, Fax.Plus, Scan.Plus), its AI-first mission, and its "Office First" culture. Prepare to articulate how your skills and values align with the company's ethos.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on clear communication of your design process, rationale, and the measurable outcomes of your projects. Be ready to discuss specific examples of brand consistency and user-centric design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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