Product and Brand Designer

📍 Job Overview

Job Title: Product and Brand Designer

Company: Alohi SA

Location: Geneva, Geneva, Switzerland

Job Type: FULL_TIME

Category: Product Design / Brand Design

Date Posted: 2026-06-10

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Shape the visual identity and user experience for a suite of AI-first SaaS products, including Sign.Plus, Dial.Plus, Fax.Plus, and Scan.Plus.

• Drive the creation of innovative, user-centric product designs, ensuring seamless implementation through close collaboration with product managers and developers.

• Develop and maintain a strong, consistent brand identity and platform for Alohi SA, encompassing all customer touchpoints and marketing materials.

• Leverage AI tools and modern technologies to enhance design workflows and product capabilities, contributing to Alohi's mission of simplifying business operations.

• Operate in a fast-paced, entrepreneurial environment with high ownership and direct impact from day one, contributing to a company recognized for its award-winning culture.

📝 Enhancement Note: This role is a hybrid of Product Design and Brand Design, requiring a candidate who can bridge the gap between user experience (UX) for digital products and the overarching visual identity and marketing collateral of the company. The emphasis on "AI-First" suggests a need for designers comfortable with integrating AI-driven features and workflows.

📈 Primary Responsibilities

• Design intuitive and engaging user interfaces for Alohi's suite of SaaS products, focusing on user-centricity and ease of use.

• Conduct user research and usability testing to gather actionable insights, inform design decisions, and continuously iterate on product designs.

• Develop and meticulously maintain Alohi's brand guidelines, brand platform, and asset library to ensure consistent visual representation across all channels.

• Create compelling marketing materials, including digital ads, social media assets, and website graphics, that effectively communicate Alohi's value proposition and brand story.

• Collaborate closely with product management, engineering, and marketing teams to align design strategies with business objectives and ensure successful product launches and campaigns.

• Contribute to the evolution of the design system, ensuring scalability, consistency, and efficiency across all product interfaces.

• Stay abreast of emerging design trends, AI technologies, and competitor activities to identify opportunities for innovation and maintain a competitive edge.

• Present design concepts, rationale, and research findings to stakeholders, effectively articulating design decisions and incorporating feedback.

📝 Enhancement Note: The responsibilities highlight a dual focus on product usability and brand cohesion. Candidates should be able to demonstrate experience in both areas, with a portfolio showcasing end-to-end design thinking from initial concept to final execution, and an understanding of how brand impacts product perception.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected for roles of this nature. A strong portfolio can often substitute for formal education.

Experience:

• Minimum of 3 years of combined experience in both brand design and product design.

• Proven track record of creating user-centric product interfaces and developing cohesive brand identities. Required Skills:

• Figma Proficiency: Expert-level experience in using Figma for UI design, prototyping, and collaborative design workflows.

• Brand Identity Development: Demonstrated ability to create and maintain visual identity systems, brand guidelines, and asset libraries.

• Marketing Collateral Design: Experience in designing effective marketing materials for digital platforms and campaigns.

• User-Centric Design Principles: Strong understanding of UX principles, user research methodologies, and usability testing.

• Visual Design Skills: Excellent aesthetic judgment, typography, color theory, and layout composition.

• Collaboration & Communication: Ability to work effectively in cross-functional teams and clearly articulate design rationale to stakeholders.

• English Fluency: Professional proficiency in English, both written and spoken.

Preferred Skills:

• SaaS Product Design Experience: Prior experience designing for Software-as-a-Service (SaaS) platforms.

• AI Tool Proficiency: Familiarity and experience using AI tools within the design process.

• Adobe Creative Suite: Proficient use of Adobe Photoshop and other relevant Adobe tools.

• HTML/CSS Knowledge: Basic understanding of HTML and CSS to facilitate effective collaboration with developers.

• Design System Management: Experience contributing to or managing design systems.

• User Research Methodologies: Knowledge of various user research techniques and their application.

📝 Enhancement Note: The requirement for Figma expertise is paramount. The preference for SaaS experience and HTML/CSS knowledge indicates a desire for a candidate who can quickly integrate into the existing product development lifecycle and communicate effectively with engineering teams. Familiarity with AI tools is a forward-thinking requirement, suggesting Alohi's commitment to innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Product Design Case Studies: Showcase 2-3 detailed case studies illustrating your process from problem identification, user research, ideation, wireframing, prototyping, UI design, to final implementation and iteration. Focus on the impact of your design decisions.

• Brand Identity Projects: Include examples of brand guideline development, logo design (if applicable), and marketing collateral creation that demonstrate a strong understanding of brand consistency and visual storytelling.

• Figma Prototypes: Provide interactive prototypes demonstrating user flows and interaction design for at least one significant product feature or application.

• Design System Contributions: If applicable, showcase contributions to or management of a design system, highlighting components, style guides, and their impact on consistency and efficiency.

• AI Tool Integration Examples: Briefly describe how AI tools were used in your design process, if applicable, to enhance creativity, efficiency, or user experience.

Process Documentation:

• Problem Definition & User Research: Clearly articulate the problem being solved, the target user, and the research methods employed.

• Ideation & Wireframing: Detail the brainstorming process, sketches, and wireframes used to explore different design solutions.

• Prototyping & User Testing: Explain the prototyping approach and how user feedback was gathered and integrated into the design.

• Visual Design & Iteration: Showcase the final UI design, style guides, and any iterations made based on feedback or performance data.

• Brand Application: Demonstrate how brand elements were applied consistently across product and marketing assets.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare to walk through their design process, articulate their decision-making, and demonstrate how their work has driven tangible results for users and the business. The emphasis on "AI-First" means highlighting any experience or understanding of AI in design is beneficial.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Product and Brand Designer with 3-5 years of experience in Geneva, Switzerland, the estimated annual salary range is CHF 80,000 - CHF 110,000. This range accounts for the cost of living in Geneva, the specialized skill set required, and the company's bootstrapped growth model, which often implies competitive compensation to attract top talent without external funding constraints.

Benefits:

• Office First Culture: Primarily an on-site role in Geneva, fostering in-person collaboration and idea exchange.

• AI-First Technology: Access to cutting-edge AI tools and a modern tech stack, including necessary devices and software.

• Personal Development Budget: A dedicated budget for training programs, conferences, courses, and other professional development opportunities.

• Team & Social Events: Regular quarterly team events and annual company retreats to foster camaraderie and celebrate achievements.

• Award-Winning Culture: Recognition as a Great Place to Work and Best Workplace, indicating a positive and supportive work environment.

• Wellbeing Perks: Opportunities for weekly yoga sessions, discounts on gym memberships, restaurants, and Apple products.

Working Hours:

The role is full-time, typically structured around a 40-hour work week. While office-first, Alohi's culture of high ownership and impact suggests a dynamic environment where flexibility may be present, balanced with the need for in-person collaboration during core business hours.

📝 Enhancement Note: Salary estimation is based on aggregated data from Swiss job boards and global compensation benchmarks for design roles in high-cost-of-living cities. The benefits package is comprehensive, emphasizing professional growth, employee wellbeing, and team engagement, aligning with Alohi's "Great Place to Work" status.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software-as-a-Service (SaaS), AI-First Technology, Business Productivity Tools. Alohi operates in a competitive but rapidly growing market, leveraging AI to enhance core business functions like e-signatures, communication, and document management.

Company Size: Alohi is described as a "lean, fast-growing team" and a "SaaS scale-up." While specific numbers aren't provided, this implies a company size likely ranging from 50-200 employees, offering a dynamic, agile environment.

Founded: Alohi was founded with seed support from FONGIT and the State of Geneva. Its bootstrapped growth strategy indicates financial independence and a strong focus on customer value and market responsiveness.

Team Structure:

• The design team is likely integrated within product development teams, working closely with Product Managers and Engineers.

• Brand and marketing functions will also be key collaborators, ensuring brand consistency across all touchpoints.

• As a scale-up, the structure is expected to be flat and agile, with opportunities for individuals to take on broad responsibilities. Methodology:

• AI-First Approach: Integration of AI is a core philosophy, impacting product development, user experience, and internal operations.

• Customer-Centricity: A strong focus on building products that users "actually love to use," emphasizing user feedback and iterative design.

• Bootstrapped Growth: Financial independence allows for agile decision-making, rapid iteration, and a focus on sustainable, long-term growth.

• Lean Operations: Emphasizes efficiency, high ownership, and direct impact from day one.

Company Website: https://www.alohi.com/

📝 Enhancement Note: Alohi's culture appears to be entrepreneurial, innovation-driven, and focused on user value. The "Office First" approach in Geneva suggests a collaborative environment where in-person interaction is prioritized for speed and creativity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product and Brand Designer. It requires a solid foundation of 3+ years of experience and the ability to work independently on design projects, while also contributing to strategic brand development. The "high ownership, broad responsibilities" indicate significant potential for growth beyond core design tasks.

Reporting Structure: The designer will likely report to a Head of Design, Product Lead, or potentially a Creative Director, depending on the team's current structure. Collaboration will be cross-functional with Product Management, Engineering, and Marketing.

Operations Impact: The Product and Brand Designer directly impacts Alohi's success by:

• Enhancing user satisfaction and retention through intuitive product design.

• Strengthening brand recognition and loyalty through consistent and compelling visual identity.

• Driving user acquisition and engagement through effective marketing materials.

• Contributing to the overall product strategy and market positioning by identifying user needs and design opportunities. Growth Opportunities:

• Specialization: Deepen expertise in either Product Design (UX/UI) or Brand Design, or become a hybrid leader in Design Systems.

• Leadership: Potential to lead design initiatives, mentor junior designers, or manage specific product lines' design efforts as the company scales.

• Strategic Input: Contribute to product roadmap discussions and brand strategy development, gaining broader business acumen.

• Skill Expansion: Opportunities to learn and apply new design technologies, including advanced AI design tools, and potentially gain exposure to front-end development collaboration (HTML/CSS).

📝 Enhancement Note: Alohi's scale-up nature and bootstrapped growth model suggest that career progression may be less structured but offer more direct impact and faster advancement for high performers. The emphasis on "entrepreneurial environment" means opportunities for growth are tied to initiative and contribution.

🌐 Work Environment

Office Type: Alohi operates an "Office First" model, meaning the primary work environment is their physical office in Geneva. This emphasizes in-person collaboration and team synergy.

Office Location(s): The role is based at their Geneva office. Specific details about the office amenities or exact location would need to be confirmed, but Geneva is a major international hub known for its quality of life and business environment.

Workspace Context:

• Collaborative Hub: The office is designed to foster collaboration, idea flow, and rapid decision-making, typical of a fast-paced startup environment.

• Modern Tech Stack: Employees are provided with necessary devices and software, including access to cutting-edge AI tools, supporting efficient and innovative work.

• Team Interaction: Frequent interaction with product managers, developers, marketers, and other designers, creating a dynamic and cross-functional working atmosphere.

Work Schedule: Full-time, likely with standard business hours (e.g., 9 AM - 5 PM CET), but with an expectation of high ownership and commitment, potentially allowing for some flexibility. The "Office First" approach means consistent presence in the Geneva office is expected.

📝 Enhancement Note: The "Office First" policy is a key differentiator. Candidates who prefer remote work or significant flexibility might find this role less suitable, while those who thrive in collaborative, in-person settings will likely appreciate the environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present 1-2 key design case studies from your portfolio, explaining your process, decisions, and impact. Be prepared to discuss your approach to both product and brand design.

• Skills-Based Challenge (Potential): You may be asked to complete a small design exercise or critique an existing design to assess your problem-solving skills and design thinking.

• Cross-Functional Interviews: Meetings with Product Managers, Developers, and Marketing team members to evaluate collaboration skills, communication style, and cultural fit.

• Final Interview: Likely with a senior leader (e.g., CEO, Head of Product) to discuss overall fit, long-term vision, and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest projects that best represent your skills in both product and brand design. Prioritize projects that showcase your end-to-end process and measurable impact.

• Tell a Story: For each case study, clearly articulate the problem, your role, the challenges, your design process, key decisions, and the outcomes (quantifiable if possible).

• Highlight Figma Mastery: Be ready to demonstrate your Figma skills, perhaps by walking through a specific interactive prototype or explaining your use of components and design systems.

• Brand Consistency Focus: Emphasize how you ensured brand consistency across product interfaces and marketing materials.

• AI Integration (If Applicable): If you used AI tools, be prepared to explain how they enhanced your workflow or the final output.

• Conciseness: Be prepared to present your work efficiently, respecting the interviewer's time.

Challenge Preparation:

• Understand Alohi: Research Alohi's products (Sign.Plus, Dial.Plus, Fax.Plus, Scan.Plus), target audience, and competitive landscape. Understand their "AI-First" mission.

• Design Thinking: Be ready to articulate your design thinking process for a given problem.

• Brand Alignment: Consider how you would approach maintaining brand consistency while designing new product features or marketing campaigns for a company like Alohi.

• Collaboration Scenarios: Prepare examples of how you have collaborated with developers and product managers in the past.

📝 Enhancement Note: The interview process will likely focus heavily on tangible design output and the candidate's ability to articulate their process and impact. Demonstrating a clear understanding of Alohi's products and their "AI-First" strategy will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Advanced proficiency is a must.

• Adobe Photoshop: For image editing, manipulation, and creating various marketing assets.

• AI Design Tools: Experience or familiarity with emerging AI tools that can assist in design ideation, asset generation, or workflow optimization (specific tools not listed, but candidates should be aware of the landscape).

Analytics & Reporting:

• User Analytics Platforms (e.g., Mixpanel, Amplitude, Google Analytics): While not a direct responsibility, understanding how to interpret user data to inform design decisions is valuable.

• A/B Testing Tools: Familiarity with tools used for testing design variations.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Understanding how product usage data might feed into CRM for marketing or sales insights.

• Marketing Automation Platforms: Awareness of how marketing materials are deployed.

• Design System Tools: Tools for managing design systems (e.g., Zeroheight, Storybook, or Figma's own features).

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The mention of "AI tools" suggests a need for designers who are forward-thinking and open to integrating new technologies into their workflow. Familiarity with analytics and a basic understanding of front-end code (HTML/CSS) will facilitate better collaboration with engineering.

👥 Team Culture & Values

Operations Values:

• AI-First Innovation: A core belief in leveraging artificial intelligence to create superior products and user experiences.

• Customer Love: A commitment to building products that users genuinely enjoy and find valuable, driven by user feedback.

• Lean & Agile: Operating with efficiency, speed, and a high degree of individual ownership and responsibility.

• Collaboration & Transparency: Emphasis on open communication and teamwork, particularly within the "Office First" environment.

• Entrepreneurial Spirit: Fostering a culture where individuals are empowered to take initiative, drive change, and have a direct impact.

Collaboration Style:

• Cross-functional Integration: Design is deeply integrated with Product Management and Engineering, fostering a collaborative approach to problem-solving and development.

• Iterative Feedback Loops: A culture that encourages regular feedback and iteration, both within the design team and with stakeholders across departments.

• Knowledge Sharing: As a lean team, sharing knowledge and best practices is essential for collective growth and efficiency.

• Data-Informed Decisions: While creativity is key, design decisions are expected to be informed by user research, analytics, and market insights.

📝 Enhancement Note: Alohi's values emphasize innovation, user satisfaction, and a proactive, collaborative work ethic. Candidates should demonstrate how they embody these values in their approach to design and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Product & Brand: Effectively managing the dual demands of detailed product UX/UI design and overarching brand consistency for a growing suite of products.

• Rapid Iteration: Keeping pace with the fast-moving SaaS and AI landscape, requiring continuous learning and adaptation of design strategies.

• AI Integration Complexity: Navigating the integration of AI features into user interfaces in a way that is intuitive, ethical, and enhances user experience without being overwhelming.

• Resource Management: As a bootstrapped scale-up, efficiently managing design resources and timelines to maximize impact.

Learning & Development Opportunities:

• AI in Design Specialization: Opportunity to become a specialist in applying AI tools and concepts to product and brand design.

• Product Strategy Involvement: Gain deeper insights into product roadmap planning and business strategy through close collaboration.

• Design System Evolution: Contribute to the growth and refinement of a scalable design system, a valuable skill for any design career.

• Cross-Functional Skill Development: Enhance understanding of product management, marketing strategies, and software development cycles.

• Mentorship: Potential to learn from experienced colleagues and, as the team grows, mentor junior designers.

📝 Enhancement Note: The role offers significant opportunities for growth in a dynamic, AI-focused tech environment. Candidates should be prepared for a fast-paced, iterative work style and eager to embrace new technologies and challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for a SaaS product, from initial concept to final handoff to developers. How do you incorporate user feedback and ensure brand consistency?"

• "How would you approach developing and maintaining a comprehensive brand identity for a company like Alohi, with multiple product lines? What are the key elements of a strong brand platform?"

• "Given Alohi's AI-First mission, how would you leverage AI tools in your design process to improve efficiency or create more innovative user experiences?" Company & Culture Questions:

• "What interests you most about Alohi's mission and its suite of products (Sign.Plus, Dial.Plus, Fax.Plus, Scan.Plus)?"

• "How do you see your design philosophy aligning with Alohi's 'Office First' and 'AI-First' culture?"

• "Describe a time you had to advocate for a design decision that faced pushback. How did you handle it, and what was the outcome?" Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the problem you solved, your specific contributions, the design decisions you made, and the measurable results (e.g., increased user engagement, improved conversion rates, enhanced brand perception).

• Showcase Process: Walk through your design process step-by-step, highlighting your use of Figma, user research, and any AI tools.

• Brand Integration: Explain how you ensured brand consistency in your product designs and marketing materials.

• Concise Storytelling: Be prepared to present your work compellingly and efficiently, focusing on the most critical aspects of each project.

• Prepare for Questions: Anticipate questions about your design choices, challenges faced, and alternative solutions considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating a holistic understanding of design—from user needs and product functionality to brand strategy and business goals. Be ready to articulate your thought process and showcase tangible results.

📌 Application Steps

To apply for this Product and Brand Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Tailor your portfolio to highlight your strongest projects in both product design (especially SaaS) and brand identity development. Ensure your Figma proficiency is evident through interactive prototypes.

• Resume Optimization: Clearly articulate your 3+ years of experience in both design disciplines. Quantify achievements where possible and use keywords such as "Figma," "Brand Identity," "Product Design," "SaaS," and "AI Tools."

• Cover Letter (Optional but Recommended): Briefly express your enthusiasm for Alohi's mission, products, and "AI-First" approach, and how your skills align with the role's requirements.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your process, Figma skills, and the impact of your work. Be ready to discuss your understanding of brand strategy and user-centric design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.