Principal UX Expert

📍 Job Overview

Job Title: Principal UX Expert

Company: Stampli

Location: Austin, TX

Job Type: Full-Time

Category: Product & Design Operations / User Experience Strategy

Date Posted: 2026-08-05

Experience Level: Senior (10+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive deep customer understanding through continuous user research, focusing on finance workflows and buyer personas within B2B SaaS.

• Strategize and operationalize persona libraries using AI-powered UX evaluation tools to assess product concepts, prototypes, and designs.

• Partner closely with Product Management and Design leadership to validate problems, challenge assumptions, and mitigate usability risks from feature initiation through to Design Review.

• Contribute to Product-Led Growth (PLG) and Product-Led Sales (PLS) strategies by identifying optimal user flows and decision-maker engagement points.

• Act as a trusted advisor and leading source of customer insight within the Product organization, influencing product direction and UX quality.

📝 Enhancement Note: This role is positioned as a senior individual contributor focused on strategic UX insight and customer validation, rather than traditional production design. The emphasis on AI-powered UX evaluation tools and operationalizing persona libraries is a key differentiator.

📈 Primary Responsibilities

• Conduct ongoing user research (customer calls, recorded sessions, behavioral analytics) to build a comprehensive understanding of Stampli's users, buyers, administrators, and decision-makers.

• Partner with Product Managers to validate target personas and core problems throughout the product development lifecycle, from feature ideation to Product Review.

• Collaborate with Product Managers and Designers to ensure customer context is integrated into design decisions, identify persona gaps, and flag potential usability risks before Design Review.

• Develop and maintain Stampli's persona libraries, operationalizing them through AI-powered UX evaluation tools such as agents, skills, guardrails, and evaluators.

• Create or contribute to wireframes and prototypes when necessary to effectively test concepts, communicate recommendations, or refine solutions.

• Work with Product Marketing to shape product and UX copy, ensuring messaging aligns with deep persona and business-context understanding.

• Support Product and Product Marketing in designing and executing Product-Led Growth (PLG) and Product-Led Sales (PLS) experiments, focusing on user flow optimization for features and upsells.

📝 Enhancement Note: The responsibilities highlight a blend of traditional user research, strategic product input, and cutting-edge application of AI in UX evaluation, emphasizing the role's impact on shaping product strategy and quality.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Human-Computer Interaction (HCI), Psychology, Design, Computer Science, or a related field is implicitly beneficial.

Experience: 10+ years of progressive experience in UX, product design, service design, user research, or product strategy, with a proven history of translating customer insights into successful product implementations.

Required Skills:

• Demonstrated expertise in conducting deep user research, including customer interviews, analysis of recorded sessions (e.g., FullStory), and behavioral analytics.

• Proven ability to translate raw customer data into clear, actionable insights that drive product decisions.

• Senior-level experience within a high-craft B2B SaaS product environment, or equivalent experience from a top-tier design or product consultancy.

• In-depth understanding of finance personas and workflows, including Accounts Payable (AP), Procurement, Controllership, ERP systems, and broader FinTech landscapes.

• Strong aptitude for applying deep persona and business-context understanding to product copy, UX copy, and overall messaging strategy.

• Experience with growth experimentation and a solid grasp of growth levers within Product-Led Growth (PLG) and Product-Led Sales (PLS) models.

• Proficient in systems thinking and possesses strong product judgment, enabling constructive challenge and collaboration.

• Ability to work hands-on with wireframes and prototypes when tactically advantageous.

• Experience collaborating effectively across Product, Design, Sales, Customer Success, and Product Marketing teams.

• Hands-on experience in structuring research into reusable persona libraries, defining evaluation criteria, and building or configuring AI workflows (agents, skills, guardrails, evaluators) for UX assessment. Preferred Skills:

• Experience working across US and Israel time zones.

📝 Enhancement Note: The emphasis on "high-craft B2B SaaS" and "top-tier design or product consultancy" suggests a need for candidates accustomed to rigorous design standards and strategic impact. The specific mention of AI workflow configuration is a critical requirement for operationalizing research.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable case studies showcasing the journey from initial user insight to launched product features, detailing the problem, research methodology, and outcomes.

• Evidence of impactful user research initiatives, including methodologies used, key findings, and how these insights directly influenced product design and strategy.

• Examples of persona library development, including how personas were created, operationalized, and used to guide product decisions.

• Documentation of contributions to Product-Led Growth (PLG) or Product-Led Sales (PLS) initiatives, highlighting specific user flows designed or optimized.

• Contributions to wireframes, prototypes, or UX/product copy, illustrating the application of customer context and strategic thinking. Process Documentation:

• Ability to articulate and document user research processes, from planning and recruitment to analysis and synthesis.

• Experience in defining and implementing evaluation criteria for UX designs and prototypes, particularly within AI-driven frameworks.

• Documentation of how persona insights and research findings were integrated into product development workflows and decision-making processes.

📝 Enhancement Note: Candidates should prepare to showcase how they leverage customer insight to drive tangible product improvements and how they have operationalized research findings, especially through AI-assisted methods, within their portfolio.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Principal UX Experts with 10+ years of experience in B2B SaaS in Austin, TX, the estimated annual salary range is $170,000 - $220,000. This estimate considers the senior nature of the role, the specialized expertise in finance UX and AI, and the competitive tech market in Austin.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• 401(k) retirement savings plan with employer matching contributions.

• Access to cutting-edge AI tools, including ChatGPT Enterprise, to enhance productivity and innovation.

• Opportunities and structured development programs for career and personal growth.

• Hybrid work model offering flexibility between office and remote work.

Working Hours: Standard full-time, approximately 40 hours per week, with the flexibility to balance office and remote work as per the hybrid arrangement.

📝 Enhancement Note: The salary estimate is derived from current market data for senior UX/Product Strategy roles in major US tech hubs, specifically Austin, factoring in the specialized requirements like AI workflow development and deep finance domain knowledge. Benefits are tailored to attract and retain top talent in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Stampli operates within the FinTech and Business Software sector, specifically focusing on Accounts Payable (AP) automation and spend management solutions. The company is known for its AI-native approach to financial workflows.

Company Size: Stampli is a growing tech company, likely in the scale-up phase, with a size that allows for significant individual impact while maintaining cross-functional agility. This means operations professionals can expect to influence processes and see direct results of their work.

Founded: Stampli was founded with a vision to transform finance operations through technology. Its founding principles likely emphasize innovation, customer-centricity, and leveraging AI to solve complex business problems.

Team Structure:

• The UX Expert will report to the VP of Product, indicating a senior position within the product development hierarchy.

• The role involves close collaboration with Product Managers, Design leadership, Product Marketing, Sales, and Customer Success teams.

• The team structure likely fosters a partnership model, where UX insights are integrated early and continuously into the product lifecycle. Methodology:

• Data-driven decision-making is central, with a strong emphasis on user research and behavioral analytics to inform product strategy.

• Agile and iterative development processes are expected, encouraging continuous feedback loops and rapid prototyping.

• The integration of AI into UX evaluation and product development is a core methodology.

Company Website: https://www.stampli.com/

📝 Enhancement Note: Stampli's focus on AI and finance workflows suggests a culture that values deep domain expertise, technical innovation, and a pragmatic approach to problem-solving. The hybrid model and international collaboration point to a modern, flexible, and globally-minded work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Principal" level, signifying a senior individual contributor position. It demands deep expertise, strategic influence, and the ability to mentor and guide others, rather than direct people management. The focus is on subject matter mastery and driving impact through insight and collaboration.

Reporting Structure: The Principal UX Expert reports directly to the VP of Product. This provides high visibility and direct access to product leadership, allowing for significant influence on product strategy and user experience.

Operations Impact: The impact of this role is measured by the quality of customer insight generated, the accuracy of persona validation, the reduction of UX risks, and the successful integration of these insights into Stampli's B2B SaaS offerings. Contributions to PLG/PLS success metrics and improved user adoption/satisfaction are key indicators of impact.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven UX evaluation, finance FinTech workflows, and Product-Led Growth strategies.

• Leadership: Transition into a leadership role within UX or Product Strategy, potentially managing a team or leading larger strategic initiatives.

• Skill Development: Continuous learning through access to advanced AI tools, industry conferences, and internal development programs focused on product innovation and user-centric design.

📝 Enhancement Note: The Principal UX Expert role is designed for seasoned professionals looking to make a strategic impact without necessarily moving into people management. Growth is defined by increased influence, scope of responsibility, and deepening expertise in critical areas like AI and B2B SaaS product strategy.

🌐 Work Environment

Office Type: Stampli offers a hybrid work environment, allowing for a blend of in-office collaboration and remote flexibility. The Austin office is designed to foster collaboration and innovation.

Office Location(s): The primary office location for this role is Austin, TX. This location is a vibrant tech hub, offering opportunities for networking and engagement within the local industry.

Workspace Context:

• The Austin office likely provides a modern workspace conducive to collaborative activities, design thinking workshops, and team meetings.

• Access to advanced technology, including AI tools, is a key feature of the work environment, enabling efficient research and design processes.

• Opportunities for regular interaction with Product Managers, Designers, and other cross-functional stakeholders are abundant, promoting a highly collaborative atmosphere.

Work Schedule: The role operates on a standard full-time schedule, approximately 40 hours per week. The hybrid model allows for flexibility in managing work hours and location, balancing focused individual work with collaborative team sessions.

📝 Enhancement Note: The hybrid model in a dynamic city like Austin suggests a work environment that values work-life balance while maintaining strong team cohesion and productivity through intentional in-office days.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A conversation with a recruiter to assess basic qualifications, cultural fit, and understanding of the role's strategic nature.

• Hiring Manager Interview: A discussion with the VP of Product to delve into your experience, strategic thinking, approach to user research, and understanding of B2B SaaS and FinTech.

• Portfolio Review & Case Study: A dedicated session where you present 2-3 key case studies from your portfolio, focusing on how you translated customer insight into product impact, especially in complex B2B environments. Expect questions on your research methodologies, persona development, and any AI-related UX initiatives.

• Team/Cross-Functional Interviews: Meetings with Product Managers and Design leadership to assess collaboration style, ability to challenge assumptions constructively, and understanding of product development workflows.

• Final Round: Potentially a discussion with senior leadership to confirm strategic alignment and overall fit.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem, your role, the methodology used, the insights gained, and the measurable outcomes of your work. Quantify impact whenever possible (e.g., improved conversion rates, reduced support tickets, increased user adoption).

• Showcase Research Rigor: Detail your user research process, including methods, participant profiles, and how you synthesized findings into actionable recommendations.

• Highlight Persona Operationalization: If you have experience building and using persona libraries, especially with AI tools, dedicate a case study to this. Explain how personas guided development and evaluation.

• Demonstrate Strategic Thinking: Show how you think beyond individual features to consider the broader user journey, business goals, and product strategy.

• Prepare for AI Discussion: Be ready to discuss your experience with AI in UX, including building or configuring agents, skills, or evaluators for research or product assessment.

Challenge Preparation:

• Anticipate scenario-based questions about how you would approach understanding a new user segment or validating a complex workflow.

• Be prepared to discuss how you would constructively challenge a product team's assumptions based on your research.

• Practice articulating your thought process for designing or evaluating a specific feature within Stampli's domain.

📝 Enhancement Note: The interview process emphasizes strategic thinking, deep customer insight, and practical application of UX principles in a B2B SaaS context, with a significant focus on the candidate's ability to operationalize research and leverage AI.

🛠 Tools & Technology Stack

Primary Tools:

• User Research Platforms: Experience with tools like UserTesting.com, Lookback, Hotjar, or similar for remote user testing and session recording.

• Analytics & Behavioral Tools: Proficiency with tools like FullStory, Mixpanel, Google Analytics, Amplitude for analyzing user behavior and product adoption.

• Prototyping & Wireframing: Expertise in tools such as Figma, Sketch, Adobe XD, Axure RP for creating wireframes and interactive prototypes.

• AI Platforms & Tools: Hands-on experience with AI tools for UX evaluation, including building or configuring agents, skills, guardrails, and evaluators. Familiarity with platforms like ChatGPT Enterprise (as mentioned) or similar AI development environments.

Analytics & Reporting:

• Ability to leverage data from analytics platforms to inform UX decisions and report on user behavior trends.

• Experience creating reports or dashboards that communicate key UX insights to stakeholders. CRM & Automation:

• Understanding of how CRM systems (e.g., Salesforce) and marketing automation tools integrate with product user journeys, particularly in PLG/PLS contexts.

• Familiarity with how product usage data can feed into CRM for sales and customer success insights.

📝 Enhancement Note: The explicit mention of AI-powered UX evaluation tools and ChatGPT Enterprise indicates a forward-thinking tech stack. Candidates are expected to be comfortable with both traditional UX tools and emerging AI capabilities for product development and evaluation.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and advocating for the user and buyer, ensuring their needs and workflows are at the forefront of product development.

• Data-Driven Innovation: Leveraging quantitative and qualitative data, including AI-driven insights, to inform decisions, validate hypotheses, and drive continuous improvement.

• Collaboration & Partnership: Fostering strong working relationships across Product, Design, Marketing, Sales, and Customer Success to ensure a unified approach to product strategy and execution.

• Pragmatism & Impact: Focusing on delivering actionable insights and tangible results that directly contribute to product success and business objectives.

• Continuous Learning: Embracing new technologies and methodologies, particularly in the rapidly evolving fields of AI and FinTech UX.

Collaboration Style:

• Proactive Engagement: Actively seeking out opportunities to collaborate with cross-functional teams, bringing user insights to the table early in the process.

• Constructive Challenge: Providing thoughtful, data-backed feedback to challenge assumptions and improve product direction, while maintaining positive relationships.

• Knowledge Sharing: Willingness to share expertise, research findings, and best practices to elevate the overall UX maturity of the organization.

• Iterative Improvement: Embracing a culture of continuous feedback and iteration, both in product development and in team processes.

📝 Enhancement Note: Stampli likely values a proactive, collaborative, and data-informed approach to product development. The culture emphasizes making a real impact through deep customer understanding and leveraging advanced technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging the Gap: Effectively translating complex finance workflows and buyer motivations into intuitive and valuable user experiences.

• Operationalizing AI in UX: Developing and refining AI-powered tools and processes for UX evaluation and persona management, ensuring their practical utility and scalability.

• Balancing Production vs. Strategy: Managing the inherent tension between hands-on design/prototyping and strategic customer insight generation in a senior individual contributor role.

• Cross-Time Zone Collaboration: Navigating effective communication and collaboration with teams in Israel, requiring intentionality and clear communication strategies.

Learning & Development Opportunities:

• AI Specialization: Gaining deep expertise in applying AI and machine learning to UX research, evaluation, and persona development.

• FinTech Domain Mastery: Deepening knowledge of financial operations, compliance, and the evolving landscape of FinTech solutions.

• Product Strategy Influence: Developing strategic leadership skills and influencing product roadmaps at a senior level.

• Mentorship: Opportunities to mentor junior UX professionals and contribute to building a strong UX practice within Stampli.

📝 Enhancement Note: The challenges are geared towards a senior role requiring advanced problem-solving, innovation, and adaptability. Growth opportunities are focused on deepening specialized expertise and increasing strategic influence within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to convince a product team to change direction based on user research. What was your approach, and what was the outcome?" (Focus on data-backed persuasion, stakeholder management, and impact).

• "How would you approach building an AI-powered agent to evaluate the usability of a new feature in our AP automation software?" (Demonstrate understanding of AI capabilities, UX principles, and Stampli's domain).

• "Walk me through your process for identifying and validating a new target persona for a B2B SaaS product. How do you ensure accuracy and actionability?" (Highlight your research methodology, synthesis skills, and operationalization strategy). Company & Culture Questions:

• "Based on your understanding of Stampli, what do you see as the biggest UX challenge or opportunity for our product?" (Show you've researched Stampli's offerings and market position).

• "How do you approach collaboration with Product Managers and Designers, especially when there are differing opinions?" (Emphasize partnership, constructive feedback, and shared goals).

• "How do you measure the success of your UX research and insights?" (Focus on impact, metrics, and linking UX to business outcomes). Portfolio Presentation Strategy:

• Structure is Key: For each case study, follow a clear narrative: Problem -> Your Role/Approach -> Methodology -> Insights -> Solution/Impact -> Learnings.

• Quantify Everything Possible: Use metrics to demonstrate the impact of your work (e.g., increased conversion by X%, reduced task completion time by Y%, improved satisfaction scores).

• Highlight AI Integration: If applicable, clearly articulate your role in developing or utilizing AI tools within your UX processes. Explain the benefits and outcomes.

• Be Ready for Deep Dives: Anticipate detailed questions about your methodology, decision-making process, and how you handled challenges within each case study.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, deep research capabilities, experience with complex B2B SaaS, and a clear understanding of how to leverage AI for UX enhancement and operationalization.

📌 Application Steps

To apply for this Principal UX Expert position at Stampli:

• Submit your application through the provided Comeet link.

• Curate Your Portfolio: Select 2-3 of your most impactful case studies that best represent your experience in B2B SaaS UX, user research, persona development, and any work involving AI or complex workflow analysis. Ensure these case studies clearly articulate the problem, your approach, the insights, and the measurable outcomes.

• Tailor Your Resume: Highlight keywords and experiences directly relevant to the job description, such as "B2B SaaS," "FinTech," "User Research," "Persona Development," "Product-Led Growth," and any mention of "AI" or "AI workflows." Quantify achievements where possible.

• Prepare for the Portfolio Presentation: Practice walking through your selected case studies concisely and compellingly. Be ready to discuss your methodologies, strategic thinking, and the impact of your work in detail. Prepare specific examples of how you have operationalized research or used AI to enhance UX.

• Research Stampli: Thoroughly understand Stampli's product, target audience, and market position. Familiarize yourself with their approach to AI and AP automation to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.