Principal Product Manager (PropTech & Property UX)

📍 Job Overview

Job Title: Principal Product Manager (PropTech & Property UX)

Company: AT&T

Location: Dallas, Texas, United States

Job Type: FULL_TIME

Category: Product Management / Operations Strategy

Date Posted: 2026-05-20

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Own and drive the end-to-end connectivity experience strategy for property owners and onsite staff within the Multi-Dwelling Unit (MDU) lifecycle, ensuring scalability and operational confidence.

• Translate complex operational workflows and stakeholder needs into actionable product requirements, roadmap initiatives, and measurable success criteria for cross-functional teams.

• Establish and manage key lifecycle-based experience metrics (onboarding, activation, reliability, issue resolution) to drive continuous improvement and reduce reactive support.

• Lead execution across Product, Technology, Network, and Operations to transform fragmented experiences into a cohesive, confidence-building operating model for property stakeholders.

• Champion the "AT&T Guarantee" by ensuring connectivity solutions are intuitive, reliable, and supported by clear visibility into performance and proactive issue management.

📝 Enhancement Note: This role is critical in bridging the gap between AT&T's connectivity offerings and the specific operational realities and user experience needs of property owners and staff within the MDU sector. The focus on "PropTech & Property UX" indicates a strategic initiative to leverage technology to enhance user experience in real estate technology, directly impacting AT&T's B2B2C service delivery and customer retention in this specialized market. The emphasis on driving outcomes without direct authority is a key indicator of a senior individual contributor role requiring strong influence, communication, and strategic partnership skills within a large enterprise.

📈 Primary Responsibilities

• Define and champion a clear, lifecycle-based experience strategy for property owners and staff across onboarding, activation, ongoing operations, and issue resolution, ensuring alignment with portfolio growth objectives.

• Convert property owner and staff workflows into prioritized product requirements, roadmap initiatives, and measurable success criteria, collaborating closely with Product, Technology, and Network teams.

• Define, track, and analyze key experience metrics covering onboarding, activation, reliability, visibility, issue resolution, and ongoing operations, using insights to reduce friction and prevent recurring issues.

• Orchestrate cross-functional execution across multiple teams to enhance transparency, reporting, and proactive issue detection, shifting the owner experience from reactive support to predictable, self-service operations.

• Establish and manage structured feedback mechanisms with property owners and staff, ensuring insights are incorporated into backlog prioritization, product enhancements, and lifecycle improvements.

• Ensure owner and staff experiences reflect AT&T's commitments to reliability, fast issue resolution, and customer-first service, strengthening trust through understanding, visibility, and confidence in network performance.

• Drive the adoption of automation and AI-enabled monitoring by defining clear ownership, requirements, and outcomes for these technologies within the property lifecycle.

• Reduce owner-reported issues, escalations, and reliance on reactive support through proactive lifecycle management and enhanced operational visibility.

📝 Enhancement Note: The responsibilities highlight a deep dive into the operational intricacies of property management and connectivity. The emphasis on "leading execution without direct authority" suggests a need for strong influencing skills, strategic partnership building, and data-driven argumentation to achieve objectives. The focus on "AT&T Guarantee" implies a commitment to service level agreements and customer satisfaction that this role must operationalize for specific stakeholder groups.

🎓 Skills & Qualifications

Education: Bachelor’s degree (BS/BA) or equivalent experience.

Experience: 7+ years of experience in one or more of the following: Product management, Customer or partner experience, Platform or lifecycle-focused roles, Operations-focused roles, Infrastructure, connectivity, or technology-enabled services.

Required Skills:

• Product Management Expertise: Proven ability to define product strategy, develop roadmaps, and translate user needs into detailed product requirements for complex technology solutions.

• User Experience (UX) Focus: Deep understanding of user-centered design principles and experience in optimizing complex workflows for both B2B and B2C audiences, particularly within real estate technology (PropTech).

• Cross-Functional Leadership & Influence: Demonstrated ability to drive outcomes and orchestrate execution across multiple departments (Product, Technology, Network, Operations, Care) without direct reporting authority.

• Lifecycle Management: Experience in defining, managing, and improving customer or operational lifecycles, from onboarding and activation to steady-state operations and issue resolution.

• Analytical & Strategic Thinking: Strong analytical skills to define and interpret operational KPIs, lifecycle metrics, and experience measurement frameworks; ability to translate data into actionable strategies.

• Executive Communication: Excellent storytelling and communication skills, with the ability to articulate complex issues, strategies, and outcomes clearly and concisely to executive leadership.

• Requirement Translation: Proven ability to translate operational workflows and stakeholder needs into scalable product or platform requirements.

Preferred Skills:

• PropTech/MDU Experience: Familiarity with Multi-Dwelling Units (MDUs), property-based services, real estate technology platforms, or complex B2B2C environments.

• Operational KPI & Metrics Frameworks: Experience in defining, implementing, and managing operational KPIs and experience measurement frameworks.

• Automation & AI Monitoring: Understanding of how automation and AI-enabled monitoring can be applied to enhance operational efficiency and user experience.

• Connectivity/Infrastructure Services: Background in telecommunications, network infrastructure, or technology-enabled services.

• Agile Methodologies: Experience working within Agile product development frameworks.

📝 Enhancement Note: The experience requirements emphasize a blend of strategic product thinking and operational execution, with a strong preference for candidates who understand the unique challenges of the PropTech and MDU markets. The ability to influence without authority is paramount, underscoring the need for strong interpersonal and negotiation skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy & Roadmap Examples: Showcase examples of product strategies developed, including market analysis, competitive landscape, and long-term vision for a product or service.

• User Journey & Workflow Mapping: Include documentation or case studies demonstrating the mapping of complex user journeys and operational workflows, with clear identification of pain points and proposed solutions.

• Product Requirements Documents (PRDs): Present examples of well-structured PRDs that effectively translate business needs and user requirements into technical specifications for development teams.

• Metrics & KPI Frameworks: Demonstrate experience in defining, implementing, and reporting on key performance indicators (KPIs) and lifecycle metrics, with a focus on how these metrics drove business outcomes.

• Cross-Functional Project Leadership: Provide case studies or project summaries highlighting successful cross-functional initiatives led or significantly influenced, detailing challenges, strategies, and achieved results.

Process Documentation:

• Workflow Design & Optimization: Examples of how you have analyzed existing operational workflows, identified inefficiencies, and designed optimized processes for scalability and improved user experience.

• Product Lifecycle Management: Documentation illustrating your approach to managing a product or service throughout its lifecycle, from conception and launch to iteration and end-of-life.

• Feedback Integration: Evidence of establishing and utilizing feedback loops (e.g., surveys, user interviews, data analysis) to inform product development and process improvements.

• Metrics Reporting & Analysis: Samples of reports or dashboards that track key operational and user experience metrics, along with analyses that provide actionable insights.

📝 Enhancement Note: For a Principal Product Manager role, especially one focused on operations and user experience, a portfolio should demonstrate strategic thinking, analytical rigor, and the ability to translate complex needs into tangible product and process improvements. Emphasis should be placed on quantifiable results and successful cross-functional collaboration.

💵 Compensation & Benefits

Salary Range: $158,200 - $237,400 USD Annual.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision coverage to ensure employee well-being.

• Retirement Savings: 401(k) plan to support long-term financial planning.

• Professional Development: Tuition reimbursement program and ongoing learning opportunities.

• Generous Paid Time Off: At least 23 days of vacation annually, plus company-designated holidays and paid sick leave.

• Family Support: Paid Parental Leave, Paid Caregiver Leave, and Adoption Reimbursement.

• Income Protection: Short-term and long-term disability benefits, as well as Life and Accidental Death Insurance.

• Supplemental Programs: Critical Illness Insurance, Accident Hospital Indemnity, and Group Legal services for added security.

• Wellness & Support: Employee Assistance Programs (EAP) and extensive employee wellness initiatives.

• Exclusive Discounts: Up to 50% off on eligible AT&T mobility plans, accessories, internet, and phone services.

Working Hours: 40 hours per week.

📝 Enhancement Note: The provided salary range is competitive for a Principal Product Manager role in a major metropolitan area like Dallas. The extensive benefits package reflects AT&T's commitment to employee well-being, professional growth, and work-life balance, which are attractive factors for senior-level operations and product professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications & Technology. AT&T is a global leader in communications, media, and technology, offering a wide range of services including wireless, broadband, and enterprise solutions. Their involvement in PropTech signifies a strategic expansion into leveraging their core competencies for emerging market needs.

Company Size: Very Large (over 10,000 employees). As a Fortune 100 company, AT&T offers extensive resources, established processes, and diverse career paths, but also implies a complex organizational structure requiring strong navigation skills.

Founded: 1983 (as AT&T Corporation). With a long history, AT&T has a deeply ingrained corporate culture, emphasizing reliability, innovation, and customer service, while also adapting to rapid technological advancements.

Team Structure:

• Product Management & Development: This role sits within a dedicated Product Management function, likely part of a broader technology or digital transformation division.

• Reporting Structure: As a Principal Product Manager, you will likely report to a Director or VP of Product Management. You will work closely with dedicated Product Development teams, Engineering leads, and cross-functional partners in Network Operations, Sales, Marketing, and Customer Care.

• Cross-functional Collaboration: The role demands extensive collaboration with various departments to gather insights, define requirements, influence roadmaps, and ensure successful execution of product strategies impacting property stakeholders.

Methodology:

• Data-Driven Decision Making: AT&T emphasizes using data analytics to understand customer behavior, operational performance, and market trends to inform product development and strategic decisions.

• Agile & Iterative Development: While specifics may vary by team, a general adoption of Agile methodologies for product development is common, focusing on iterative releases and continuous improvement.

• Customer-Centricity: A core tenet of AT&T's approach is a focus on the customer experience, aiming to deliver reliable, innovative, and user-friendly solutions.

• Operational Excellence: For this role, a strong focus on operational efficiency, process optimization, and reliability is paramount, aligning with the "AT&T Guarantee."

Company Website: https://www.att.com/

📝 Enhancement Note: AT&T's scale and industry position mean this role operates within a structured environment with established best practices but also offers the opportunity to influence significant strategic initiatives. Understanding the company's long-standing commitment to reliability and customer service, combined with its drive for innovation in new sectors like PropTech, is key to succeeding here.

📈 Career & Growth Analysis

Operations Career Level: Principal Product Manager. This is a senior individual contributor role, signifying significant expertise and influence. It requires a deep understanding of product strategy, user experience, and operational execution within a specialized domain (PropTech/MDU). It's a step below a management track but carries substantial strategic weight and cross-functional leadership responsibilities.

Reporting Structure: The role reports to a senior leader within Product Management (e.g., Director or VP). The individual contributor nature means direct reports are unlikely, but the role's success hinges on effectively influencing and guiding cross-functional teams without direct authority.

Operations Impact: This role has a direct impact on AT&T's revenue and customer retention within the MDU sector by improving the property owner and staff experience. By ensuring seamless connectivity and operational confidence, it reduces churn, supports service expansion, and strengthens AT&T's brand reputation as a reliable partner in PropTech. It also enables more efficient scaling of services through better operational processes and technology adoption.

Growth Opportunities:

• Deepen PropTech Specialization: Become a recognized expert within AT&T and the industry for PropTech and MDU user experience strategy, potentially leading to future opportunities in dedicated PropTech product leadership.

• Expand to Broader Product Leadership: Leverage success in this role to transition into management positions, leading a team of product managers or taking on product ownership for larger, more complex platforms within AT&T.

• Strategic Initiative Leadership: Opportunities to lead significant, company-wide initiatives that leverage connectivity and technology to transform customer experiences in emerging markets.

• Mentorship & Skill Development: Potential to mentor junior product managers and develop advanced skills in areas like AI-driven operations, complex B2B2C strategies, and enterprise-level stakeholder management.

📝 Enhancement Note: This Principal-level role offers a significant platform for impact within a large organization. Career progression is likely to involve deepening specialization within AT&T's strategic growth areas or moving into broader product leadership roles, leveraging the demonstrated ability to drive complex, cross-functional initiatives.

🌐 Work Environment

Office Type: The role requires a minimum of 5 days per week in the office. This suggests a preference for in-person collaboration, team synergy, and direct interaction within AT&T's corporate environment.

Office Location(s): Dallas, Texas. Specifically, the role is based at One AT&T Plaza (208 S Akard St - Whitacre Tower), a central business district location.

Workspace Context:

• Collaborative Hub: The Dallas office likely serves as a hub for various AT&T teams, fostering an environment where Product Managers can easily connect with peers, engineering, network operations, and other stakeholders.

• Technology & Resources: As a major corporate office for AT&T, expect access to robust IT infrastructure, modern office amenities, and the necessary tools and technologies to support product management activities.

• Team Interaction: The on-site requirement facilitates spontaneous discussions, brainstorming sessions, and team-building activities essential for driving complex product initiatives and fostering a cohesive team dynamic.

Work Schedule: The standard 40-hour work week suggests a structured but potentially flexible schedule typical of corporate environments, allowing for dedicated time for planning, execution, and collaboration.

📝 Enhancement Note: The mandatory on-site presence in Dallas indicates AT&T's commitment to a collaborative, in-person work culture for this senior role, emphasizing the importance of direct team interaction and stakeholder engagement within their corporate headquarters.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and conduct an initial phone screen to assess basic qualifications, experience, and alignment with the role.

• Hiring Manager Interview: A more in-depth discussion focusing on your background, product management philosophy, experience in relevant domains (PropTech, UX, Operations), and ability to handle cross-functional challenges.

• Cross-Functional Panel Interview: You will likely meet with key stakeholders from Product, Technology, Network Operations, and potentially Marketing or Sales. This assesses your ability to collaborate, influence, and understand diverse perspectives. Expect behavioral questions and scenario-based challenges.

• Portfolio Presentation / Case Study: A critical stage where you will present a curated selection of your work (e.g., a product strategy, a complex problem solved, a process improvement initiative). This will be evaluated on strategic thinking, problem-solving approach, execution, and impact.

• Executive Interview: A final interview with a senior leader (e.g., VP of Product) to assess strategic alignment, leadership potential, and overall fit within AT&T's culture and vision.

Portfolio Review Tips:

• Focus on Impact: For each portfolio piece, clearly articulate the problem, your role, the solution, and most importantly, the quantifiable business impact (e.g., reduced churn, increased efficiency, improved satisfaction scores).

• Showcase Strategy & Execution: Demonstrate both high-level strategic thinking (market analysis, vision) and detailed execution (requirements, roadmap, cross-functional coordination).

• Highlight PropTech/MDU Relevance: If possible, tailor your examples to showcase experience with similar industries, complex B2B2C models, or operational challenges.

• Emphasize Influence: Use examples that clearly show how you drove outcomes through influence, communication, and collaboration, rather than direct authority.

• Structure for Clarity: Organize your presentation logically, perhaps by lifecycle stage or key responsibility area, making it easy for the interviewers to follow your contributions.

Challenge Preparation:

• Operational Problem-Solving: Be prepared for hypothetical scenarios asking how you would address specific operational challenges in the MDU connectivity space. Think about data you'd need, stakeholders to involve, and potential solutions.

• Cross-Functional Alignment: Practice explaining how you would gain buy-in and align various departments (e.g., Network Engineering, Field Operations, Customer Care) around a new product initiative or process change.

• Metrics & Measurement: Prepare to discuss how you would define success metrics for a product or initiative aimed at improving the property owner experience and how you would track progress.

📝 Enhancement Note: The interview process for a Principal role at AT&T will be rigorous, emphasizing strategic thinking, demonstrated impact, and the ability to navigate a large, complex organization. A well-prepared portfolio and clear articulation of influencing skills will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Platforms: Tools like JIRA, Confluence, Aha!, Productboard for backlog management, roadmap planning, and documentation.

• Prototyping & Design Tools: Familiarity with tools such as Figma, Sketch, or Adobe XD for collaborating on UX designs and prototypes.

• Collaboration Suites: Microsoft Office 365 (Word, Excel, PowerPoint, Teams) or Google Workspace for day-to-day operations, communication, and documentation.

Analytics & Reporting:

• Business Intelligence Tools: Experience with platforms like Tableau, Power BI, or Looker for data visualization, dashboard creation, and performance analysis.

• Web & Product Analytics: Proficiency in tools such as Google Analytics, Adobe Analytics, or Amplitude for tracking user behavior, conversion funnels, and feature adoption.

• CRM Systems: Experience with Salesforce or similar CRM platforms for understanding customer data and sales processes.

CRM & Automation:

• CRM Integration: Understanding of how product initiatives integrate with CRM systems to provide a unified customer view.

• Workflow Automation Concepts: Familiarity with concepts of workflow automation, potentially including tools like Zapier, Workato, or internal AT&T automation platforms, especially concerning operational processes.

• Data Warehousing & ETL: Basic understanding of data warehousing principles and ETL (Extract, Transform, Load) processes may be beneficial for understanding data flows and reporting capabilities.

📝 Enhancement Note: While not explicitly stated, a Principal Product Manager at AT&T would be expected to be proficient with a range of industry-standard product management, collaboration, and analytics tools. The ability to understand and integrate with existing enterprise systems (CRM, Network Management) is also key.

👥 Team Culture & Values

Operations Values:

• Customer First: A fundamental principle at AT&T, emphasizing understanding and meeting customer needs, especially critical for the property owner/staff experience focus of this role.

• Reliability & Dependability: AT&T's core offering revolves around dependable connectivity. This value translates to product development and operational processes that prioritize stability, uptime, and consistent performance.

• Innovation: While a large, established company, AT&T fosters innovation to stay competitive, particularly in emerging areas like PropTech, encouraging new ideas and approaches to problem-solving.

• Efficiency & Optimization: For this role, there's a strong implicit value on driving operational efficiency, streamlining processes, and optimizing resource utilization to deliver scalable solutions and meet service guarantees.

• Collaboration & Teamwork: Success in a large enterprise like AT&T relies heavily on the ability to work effectively across diverse teams and functions, sharing knowledge and achieving common goals.

Collaboration Style:

• Influence-Driven: Collaboration is achieved through strong communication, data-driven persuasion, and building consensus among stakeholders with potentially competing priorities.

• Cross-Functional Integration: Expect a highly integrated approach where Product Managers work closely with Engineering, Network Operations, UX Designers, Marketing, and Sales on a daily basis.

• Structured Feedback Loops: AT&T likely employs structured processes for feedback, reviews, and alignment meetings to ensure all parties are informed and engaged in product development and operational improvements.

• Proactive Engagement: The culture encourages proactive engagement with partners to identify potential issues early and collaboratively find solutions, rather than waiting for problems to escalate.

📝 Enhancement Note: The team culture at AT&T for this role will emphasize a blend of structured corporate processes with a drive for innovation and customer-centricity. Success will depend on the ability to foster strong relationships and influence outcomes within this established framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Enterprise Complexity: AT&T's large size means dealing with intricate organizational structures, multiple decision-makers, and established processes that can slow down innovation. Mastering internal navigation and stakeholder management is key.

• Balancing Stakeholder Needs: The role requires balancing the needs of property owners, onsite staff, AT&T's internal operations teams, and technology/network departments, which can present conflicting priorities.

• Driving Change Without Direct Authority: Consistently influencing cross-functional teams to adopt new strategies or processes requires strong communication, negotiation, and evidence-based advocacy.

• Translating PropTech Nuances: Understanding and effectively translating the specific operational realities and UX requirements of the PropTech and MDU sectors into actionable technology solutions can be complex.

• Measuring Intangible Value: Quantifying the impact of improved user experience and operational confidence, especially in a B2B2C context, can be challenging but is crucial for demonstrating ROI.

Learning & Development Opportunities:

• Deep Dive into PropTech: Gain unparalleled expertise in the intersection of telecommunications, real estate technology, and user experience within a leading industry player.

• Enterprise Product Strategy: Develop advanced skills in crafting and executing product strategies within a large, complex, and highly regulated enterprise environment.

• Cross-Functional Influence Mastery: Hone abilities in stakeholder management, negotiation, and influencing diverse teams to drive complex projects to completion.

• Industry Trends & Technologies: Stay at the forefront of advancements in connectivity, IoT, AI-driven operations, and customer experience technologies applicable to the real estate sector.

• Leadership Development: Opportunities to mentor junior team members and potentially move into leadership roles within product management or operations.

📝 Enhancement Note: This role presents significant challenges inherent to large enterprises but also offers substantial opportunities for professional growth and impact, particularly for those interested in specializing in PropTech and enterprise-level product strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to defining and managing the lifecycle experience for a complex B2B2C product. How would you ensure it aligns with an 'AT&T Guarantee'?" (Focus on lifecycle stages, key metrics, and linking to service commitments).

• "How do you translate operational pain points from property owners/staff into actionable product requirements and roadmap priorities? Provide an example." (Highlight your process for requirements gathering, prioritization frameworks, and user empathy).

Company & Culture Questions:

• "What interests you about AT&T's expansion into PropTech and improving the Property UX?" (Show research into AT&T's strategy and connect it to your passion/expertise).

• "How do you approach building relationships and gaining trust with cross-functional teams in a large organization like AT&T, especially when you don't have direct authority?" (Discuss your collaboration style, communication strategies, and focus on shared goals).

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the challenge and your strategic approach, then dive into specific actions, cross-functional collaboration, and conclude with quantifiable results.

• Quantify Everything: Wherever possible, use numbers to demonstrate impact: percentage reduction in issues, increase in customer satisfaction scores, time saved in onboarding, revenue impact, etc.

• Showcase Problem-Solving: Clearly articulate the problem you solved, your thought process, and the trade-offs you considered.

• Highlight Influence: Explicitly mention how you collaborated with, persuaded, or influenced different teams to achieve the outcome.

• Tailor to AT&T: If possible, relate your examples to telecommunications, large-scale operations, or B2B2C customer experiences.

📝 Enhancement Note: Preparation should focus on demonstrating strategic product thinking, strong analytical skills, and exceptional influencing capabilities within a large enterprise context, with a clear understanding of operational efficiency and customer experience in a technology-driven environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the AT&T Careers portal via the provided link.

• Portfolio Customization: Curate your portfolio to highlight 2-3 key projects that best showcase your experience in product management, user experience (especially in technology or real estate contexts), operational improvement, and cross-functional leadership. Emphasize quantifiable results and your role in driving those outcomes.

• Resume Optimization: Tailor your resume to explicitly include keywords from the job description such as "PropTech," "Property UX," "MDU," "Lifecycle Management," "Cross-functional Leadership," "Operational KPIs," "B2B2C," and "Product Strategy." Quantify achievements with specific metrics from your past roles.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result). Prepare specific examples for how you've driven change without direct authority, translated operational needs into product requirements, and managed complex stakeholder relationships. Rehearse your portfolio presentation.

• Company Research: Deeply understand AT&T's business, its strategic focus on PropTech and MDU services, and its commitment to the "AT&T Guarantee." Research the company's recent initiatives and articulate how your role contributes to their broader goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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