Performance Creative Designer:in (m/w/d) | Teilzeit · Vollzeit | Remote (Deutschland)

📍 Job Overview

Job Title: Performance Creative Designer (m/f/d) | Part-time · Full-time | Remote (Germany)

Company: NOELIE Deutschland Distribution GmbH & Co. KG

Location: Germany

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: August 3, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop high-performing, conversion-focused creative assets for digital advertising channels including Meta, Instagram, TikTok, and Google Ads.

• Design static ads, carousels, display ads, and compelling video content (Reels, short-form) to drive engagement and conversions.

• Leverage AI tools for image and video generation, staying at the forefront of creative technology in performance marketing.

• Collaborate closely with the Performance Marketing team to analyze KPIs, conduct A/B tests, and continuously optimize creative performance for increased conversion rates and ROAS.

• Conceptualize and execute new advertising concepts, compelling hooks, and creative campaign ideas aligned with brand premium positioning and direct response objectives.

📝 Enhancement Note: This role sits at the intersection of creative design and performance marketing, requiring a strong understanding of how creative execution directly impacts key performance indicators like CTR, CPA, and ROAS. The emphasis on AI tools suggests a forward-thinking approach to creative production and optimization.

📈 Primary Responsibilities

• Develop and design high-impact static advertisements, carousels, and display ads optimized for Meta, Instagram, TikTok, and Google Ads platforms.

• Conceptualize, shoot, and edit video ads, Reels, and short-form content designed for maximum engagement and conversion on social media channels.

• Utilize modern AI tools (e.g., ChatGPT, Midjourney, Runway, Kling, Veo) to generate unique images and videos, enhancing creative output and campaign diversity.

• Formulate new advertising concepts, develop attention-grabbing hooks, and ideate creative campaign strategies aligned with NOELIE's premium brand identity and direct response marketing goals.

• Analyze performance data (KPIs, A/B test results) to iterate on and optimize existing creatives, ensuring continuous improvement in conversion rates and Return on Ad Spend (ROAS).

• Design key elements for landing pages, banners, and other campaign assets that maintain brand consistency and drive user action.

• Stay abreast of current social media and performance marketing trends, translating insights into actionable creative strategies.

• Ensure a consistent and premium brand aesthetic across all creative outputs, reinforcing NOELIE's identity in the beauty and lifestyle sector.

• Collaborate closely with the Performance Marketing team to align creative strategy with campaign objectives and drive measurable business results.

📝 Enhancement Note: The responsibility for "Ensuring a consistent premium brand" implies a need for strong brand guardianship within the creative output, balancing performance optimization with brand integrity. This is critical for a premium lifestyle brand.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, digital marketing, or a related field is expected. Candidates with formal education in Graphic Design, Digital Media, Marketing, or a related discipline will have a strong advantage.

Experience: Minimum of 2-5 years of experience in performance creative development, digital design, or creative advertising, with a proven track record of creating successful advertising campaigns. Experience in a remote work environment is beneficial.

Required Skills:

• Demonstrated experience in performance creative development for digital advertising platforms (Meta, Instagram, TikTok, Google Ads).

• A strong portfolio showcasing successful advertising campaigns, including static ads, carousels, and video creatives with measurable results.

• Excellent understanding of design principles, visual aesthetics, and effective storytelling techniques for performance marketing.

• Proficiency in conversion-oriented design and an understanding of performance marketing metrics (CTR, CPC, CPA, ROAS).

• Expertise in Adobe Creative Cloud suite, Figma, and Canva for design and asset creation.

• Hands-on experience with AI tools for creative generation (e.g., ChatGPT, Midjourney, Runway, Kling, Veo).

• Solid understanding of A/B testing methodologies and their application in optimizing creative performance.

• Ability to work independently, manage projects effectively, and maintain a structured workflow.

• A blend of creativity and data-driven analytical thinking.

• Excellent command of both German and English languages, both written and spoken. Preferred Skills:

• Experience within the beauty, cosmetics, or premium lifestyle industry.

• Familiarity with working with User-Generated Content (UGC) creators and influencer marketing campaigns.

• Direct experience with Meta and TikTok advertising platforms, including campaign setup and optimization.

• Practical experience in photo and video shooting, from concept to execution.

• Understanding of consumer psychology and principles of Direct Response Marketing.

📝 Enhancement Note: The explicit requirement for a portfolio with successful ads and video creatives, along with understanding specific performance metrics like ROAS, positions this role as results-oriented. Proficiency in AI tools is highlighted as a key differentiator, not just a nice-to-have.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of successful performance-driven creative assets, including static ads, carousels, and video content, with clear explanations of campaign objectives and achieved results.

• Demonstrate a strong understanding of conversion optimization principles through examples of A/B tested creatives and the resulting performance improvements.

• Provide case studies of how AI tools were leveraged to generate novel creative concepts or enhance campaign effectiveness.

• Illustrate the ability to maintain brand consistency and premium aesthetic while executing performance-oriented designs. Process Documentation:

• Articulate the process for ideating, developing, and testing new creative concepts for digital ad campaigns.

• Detail the workflow for collaborating with the Performance Marketing team, including feedback loops and optimization cycles.

• Explain methods for analyzing creative performance data and translating insights into actionable design adjustments.

• Outline the process for integrating AI tools into the creative production workflow to enhance efficiency and innovation.

📝 Enhancement Note: The application explicitly states, "Applications without a portfolio will not be considered," underscoring the critical importance of a demonstrable track record. The portfolio must go beyond simply showcasing designs; it needs to prove their effectiveness in driving performance metrics.

💵 Compensation & Benefits

Salary Range: Given the "Mid-Level" experience (2-5 years), "Full-time" employment, and "Remote (Germany)" location, a competitive salary range for a Performance Creative Designer in Germany would typically fall between €45,000 and €65,000 annually. This estimate is based on industry benchmarks for creative roles with performance marketing responsibilities in the German market, considering the demand for AI proficiency and a strong portfolio.

Benefits:

• 100% Remote Position: Work from anywhere within Germany, offering significant flexibility and work-life balance.

• Dynamic Work Environment: Experience a fast-paced, evolving company culture.

• Flat Hierarchies & Short Decision Paths: Opportunities for direct impact and quick implementation of ideas.

• Creative, Inspiring, and Supportive Team: Collaborate with a passionate group of professionals in a positive atmosphere.

• Development Perspectives: Grow your career within a rapidly expanding beauty and lifestyle company.

Working Hours: Full-time (likely 40 hours per week), with flexibility inherent in a remote role, allowing for efficient time management and alignment with team collaboration needs. Part-time options may also be available as indicated in the job title.

📝 Enhancement Note: The salary range is an estimation based on typical German market rates for this profile and experience level. Actual compensation will depend on the candidate's specific experience, portfolio, and negotiation. The emphasis on remote work within Germany is a key benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: NOELIE operates in the Beauty & Lifestyle sector, specifically focusing on premium, natural skincare and haircare products certified with COSMOS Organic standards. This industry demands a strong emphasis on aesthetics, ingredient quality, brand storytelling, and consumer trust.

Company Size: NOELIE Deutschland Distribution GmbH & Co. KG is likely a growing entity within the broader NOELIE brand. While specific size isn't detailed, the mention of "flat hierarchies" and "short decision paths" suggests a medium-sized or rapidly scaling organization, offering agility and direct impact opportunities for operations professionals.

Founded: The company's ethos, "Tag der Geburt – der Beginn eines neuen Kapitels für deine Haut & dein Haar," implies a focus on new beginnings, transformation, and natural wellness. This foundational philosophy likely permeates the company culture, encouraging innovation, a holistic approach to beauty, and a commitment to natural, high-quality products.

Team Structure:

• The Performance Creative Designer will be part of a dynamic team, likely integrated with the Performance Marketing department.

• Reporting structure is expected to be relatively flat, with direct access to marketing leadership or a dedicated creative lead.

• Cross-functional collaboration will be crucial, particularly with performance marketers, brand managers, and potentially product development teams. Methodology:

• Data Analysis: A strong reliance on KPIs, A/B testing, and conversion data to inform creative decisions.

• Workflow Optimization: Continuous improvement of creative production processes and campaign execution.

• Automation & Efficiency: Utilization of AI tools and efficient workflows to maximize output and innovation.

Company Website: https://noelie.com

📝 Enhancement Note: The company's focus on "natural ingredients," "COSMOS Organic certification," and "premium quality" suggests that the creative output must align with these values, projecting an image of purity, efficacy, and luxury.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Performance Creative Designer. It requires a solid foundation of practical experience (2-5 years) and the ability to work independently, contributing significantly to campaign performance without constant supervision. The role is tactical, focused on execution and optimization, but with a strategic component in developing new creative concepts.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Performance Marketing, or a Creative Lead. The flat hierarchy suggests direct interaction with decision-makers and less bureaucratic overhead.

Operations Impact: The primary impact of this role is directly on revenue generation through the creation of advertising assets that drive customer acquisition, conversion rates, and ROAS. Effective creatives are foundational to successful performance marketing campaigns, making this role critical to the company's growth trajectory in the beauty and lifestyle market.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for specific platforms (Meta, TikTok) and mastering AI-driven creative workflows.

• Transition to Creative Lead/Manager: With proven success and expanded strategic input, potentially move into a leadership role overseeing creative strategy or a broader team.

• Broader Marketing Strategy Input: As understanding of performance metrics grows, contribute more significantly to overall marketing strategy and campaign planning.

• Cross-functional Skill Development: Gain deeper insights into performance marketing analytics, consumer psychology, and direct response strategies.

📝 Enhancement Note: The emphasis on "development perspectives" and the company's growth suggests a supportive environment for career advancement. Demonstrating a strong analytical mindset alongside creative talent will be key to unlocking these opportunities.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no central physical office for day-to-day operations. The "office" is wherever the employee is located within Germany.

Office Location(s): While remote, the requirement to be based in Germany is crucial for legal, tax, and potentially team synchronization purposes (e.g., aligning with Central European Time zones for meetings).

Workspace Context:

• Home Office Setup: Employees are expected to maintain a productive and professional home office environment.

• Digital Collaboration Tools: Reliance on platforms like Slack, Zoom, Teams, and project management software for seamless communication and collaboration.

• Access to Operations Tools: The company will provide access to necessary software licenses for Adobe Creative Cloud, Figma, AI tools, and potentially project management or asset management systems.

• Team Interaction: Regular virtual meetings, team check-ins, and collaborative sessions will facilitate team cohesion and project alignment.

Work Schedule: Full-time (likely 40 hours per week) with flexibility. This means while the total hours are standard, the specific timing may be adaptable, provided core collaboration hours are met and deadlines are achieved. This is ideal for individuals who thrive on autonomy and structured self-management.

📝 Enhancement Note: The remote nature emphasizes the need for strong self-discipline, excellent communication skills, and proactive engagement with team members and ongoing projects.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV, cover letter, and a mandatory portfolio.

• Initial Screening: Review of applications and portfolios by the hiring team to assess qualifications and creative output.

• Creative Challenge/Task: Candidates may be given a small, specific creative task or asked to present a case study from their portfolio that demonstrates problem-solving and performance-driven design. This will likely focus on developing a concept for a specific ad format or optimizing an existing creative.

• Interview(s): Interviews with the hiring manager and potentially members of the Performance Marketing team to discuss experience, approach to creative development, understanding of performance metrics, and cultural fit.

• Final Decision: Selection of the candidate who best demonstrates creative talent, performance-oriented thinking, and alignment with the team's collaborative and data-driven approach.

Portfolio Review Tips:

• Showcase Results: For each piece in your portfolio, clearly articulate the objective, your role, the creative strategy, the tools used, and most importantly, the measurable results (e.g., increased CTR, lower CPA, higher ROAS). Quantify success whenever possible.

• Highlight AI Proficiency: Dedicate a section or specific examples to how you've used AI tools to achieve unique creative outcomes or improve efficiency.

• Demonstrate Platform Nuance: Show examples tailored to different platforms (e.g., vertical video for TikTok, carousel ads for Meta, display ads for Google).

• Tell a Story: Structure your portfolio presentation (whether a PDF or a dedicated website) to tell a compelling story about your skills and impact.

• Address Brand Alignment: If possible, include a speculative piece or discuss how you would approach creating for a premium brand like NOELIE, even if your portfolio is from other industries.

Challenge Preparation:

• Understand KPIs: Be ready to discuss metrics like CTR, CPC, CPA, ROAS, and conversion rate, and how your creative decisions influence them.

• Think Data-Driven: Practice articulating how you would use data to inform creative choices and optimizations.

• AI Integration: Prepare to discuss your experience with AI tools and how you see them evolving the creative landscape.

• Brand Context: Research NOELIE's current marketing and brand positioning to tailor your responses.

📝 Enhancement Note: The absolute mandate for a portfolio means it's the most critical component of the application. Candidates should invest significant time in curating and presenting it effectively, focusing on demonstrable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for graphic design, photo editing, and video manipulation (e.g., Photoshop, Illustrator, Premiere Pro, After Effects).

• Figma: Increasingly important for collaborative design, UI/UX for landing pages, and rapid prototyping.

• Canva: Useful for quick design tasks, social media graphics, and potentially internal team use.

• AI Creative Tools: ChatGPT (for ideation, copywriting), Midjourney (for image generation), RunwayML, Kling, Veo (for video generation and editing).

Analytics & Reporting:

• Platform Analytics: Built-in analytics from Meta Ads Manager, TikTok Ads Manager, Google Ads.

• A/B Testing Tools: Likely integrated within ad platforms or specialized testing software.

• Data Visualization Tools: Potentially Google Data Studio (now Looker Studio) or similar for reporting dashboards, although primary analysis might be within ad platforms.

CRM & Automation:

• CRM: While not directly managed by this role, understanding how CRM data influences campaign targeting and segmentation is beneficial.

• Automation Tools: Beyond AI for creative, understanding basic workflow automation concepts is a plus.

• Integration Tools: Familiarity with how creative assets integrate into ad platforms and landing page builders.

📝 Enhancement Note: Proficiency in AI creative tools is a significant differentiator here. The company is clearly looking for someone who can leverage these cutting-edge technologies to produce innovative and effective advertising.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results and optimizing for key performance indicators like ROAS and conversion rates.

• Data-Informed Creativity: Decisions are guided by data and analytics, but executed with creative flair and strategic thinking.

• Innovation & Agility: Embracing new technologies like AI and adapting quickly to market trends is highly valued.

• Premium Brand Stewardship: Maintaining the integrity and premium image of the NOELIE brand across all creative outputs.

• Collaboration & Communication: Open communication and strong teamwork are essential, especially in a remote environment.

Collaboration Style:

• Cross-Functional Integration: Close partnership with the Performance Marketing team is paramount, requiring clear communication and shared goals.

• Feedback-Oriented: A culture that encourages constructive feedback on creative work to drive improvement and alignment.

• Knowledge Sharing: Openness to sharing insights on design trends, AI tools, and performance best practices within the team.

📝 Enhancement Note: The company's values highlight a blend of artistic creativity and analytical rigor, essential for success in performance marketing. The remote setting necessitates a proactive and collaborative approach to team interaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Brand: The primary challenge is to create highly effective, conversion-driving creatives that also uphold NOELIE's premium, natural brand image.

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI creative tools and effectively integrating them into workflows.

• Remote Collaboration: Maintaining strong team cohesion, clear communication, and efficient project management in a fully remote setting.

• Data Interpretation: Translating complex performance data into actionable creative insights and design adjustments.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in advanced features and new releases of AI creative software.

• Platform-Specific Creative Strategies: Become an expert in the nuances of creative best practices for Meta, TikTok, and Google Ads.

• Performance Marketing Analytics: Gain a more profound understanding of campaign metrics, A/B testing strategies, and customer psychology from a direct response perspective.

• Premium Brand Storytelling: Develop advanced skills in crafting compelling narratives that resonate with a luxury/premium consumer base.

📝 Enhancement Note: This role offers a unique opportunity to be at the forefront of AI-driven creative production within the dynamic beauty industry, providing significant learning and growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a creative campaign that significantly improved a key performance metric (e.g., ROAS, conversion rate). What was your process?" (Focus on quantifiable results, strategic thinking, and your role.)

• "How do you balance maintaining a premium brand aesthetic with the need for direct-response, high-converting creatives? Provide an example." (Demonstrate understanding of brand guardianship and performance integration.)

• "Walk us through your process for creating a short-form video ad for TikTok or Instagram Reels. What elements are crucial for engagement?" (Showcase your creative workflow, understanding of platform nuances, and storytelling.) Company & Culture Questions:

• "Based on your research, what do you see as the biggest creative opportunity for NOELIE on social media?" (Shows you've researched the brand and can think strategically.)

• "How do you approach collaboration with performance marketers? What makes for a successful partnership?" (Highlights communication and teamwork skills.)

• "How do you stay updated on the latest trends in performance marketing and AI creative tools?" (Demonstrates proactivity and a passion for the field.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by platform, campaign type, or by showcasing your strongest performance-driven examples first.

• Quantify Everything: For each project, clearly state the objective, your contribution, the tools used, and the specific, measurable results achieved. Use charts or graphs if helpful.

• Highlight AI Use Cases: Have specific examples ready to discuss how you've used AI tools like Midjourney or RunwayML, detailing the problem you solved or the unique output you achieved.

• Tell the Story: Be prepared to verbally walk through 1-2 key projects, explaining your thought process, challenges, and the impact of your creative decisions.

• Demonstrate Brand Sensitivity: Show an understanding of how your work aligns with premium brand values, even if your examples come from different industries.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to translate creative talent into tangible business results, with a particular emphasis on your experience with AI tools and performance marketing metrics.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Curate your portfolio to prominently feature performance-driven creative examples, AI-generated work, and quantifiable results. Tailor the selection to highlight experience relevant to digital advertising platforms (Meta, TikTok, Google Ads) and the beauty/lifestyle sector if possible.

• Resume Optimization: Ensure your resume clearly outlines your experience with performance creative, digital design tools (Adobe CC, Figma), AI tools, and key performance marketing metrics. Use keywords from the job description.

• Prepare for Portfolio Presentation: Practice articulating the strategy, process, and results behind your best portfolio pieces. Be ready to discuss your experience with A/B testing and how you use data to inform creative decisions.

• Research NOELIE: Familiarize yourself with NOELIE's brand, products, and current marketing efforts. Understand their premium positioning and commitment to natural ingredients. Prepare to discuss how your creative vision aligns with their brand identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---