Performance Creative Designer | LATAM Only | 81171

📍 Job Overview

Job Title: Performance Creative Designer | LATAM Only

Company: Remote Talent LATAM (Client: Boutique Digital Agency)

Location: Brazil (Remote)

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: August 06, 2026

Experience Level: Mid-Level (3-7 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role focuses on the creation of high-impact digital ad creative specifically designed for performance marketing campaigns across key platforms like Meta, Instagram, TikTok, YouTube, and Google Ads.

• The Performance Creative Designer will be responsible for developing and iterating on static and video ad concepts, directly contributing to measurable business outcomes such as Click-Through Rate (CTR), Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Conversion Rate (CVR).

• A significant aspect of the role involves collaborating closely with paid media specialists and strategists to leverage campaign performance data for continuous creative optimization and A/B testing.

• The position requires a blend of strong graphic design, motion graphics, and video editing skills, with an emphasis on creating scroll-stopping content that aligns with both direct-response goals and client brand identities.

📝 Enhancement Note: While the job title is "Performance Creative Designer," the responsibilities and required skills heavily lean into the realm of digital marketing operations and growth marketing, focusing on the creative execution that directly drives business metrics. The role requires a deep understanding of how creative impacts campaign performance, a key characteristic of effective GTM operations.

📈 Primary Responsibilities

• Design and produce high-performing static and short-form video advertisements tailored for paid media campaigns across Meta, Instagram, TikTok, YouTube, Google Ads, and other digital channels.

• Develop compelling creative concepts that effectively capture audience attention, clearly communicate key messaging, and drive desired actions such as engagement, lead generation, and direct conversions.

• Ensure all creative assets adhere to platform-specific best practices, including optimal formats, dimensions, aspect ratios, and technical specifications for maximum reach and impact.

• Generate multiple variations of creative elements (e.g., headlines, visuals, calls-to-action, hooks, messaging) to facilitate rigorous A/B and multivariate testing strategies.

• Collaborate closely with paid media buyers and performance analysts to interpret campaign metrics (CTR, ROAS, CPA, CVR, engagement rates) and translate data-driven insights into actionable creative improvements.

• Create engaging short-form video content utilizing motion graphics, animations, dynamic text overlays, transitions, and compelling visual storytelling techniques.

• Edit performance-focused video content, optimizing for sound-off viewing experiences common on social media platforms.

• Develop User-Generated Content (UGC)-style creative and dynamic motion assets that align with current platform trends and user engagement patterns.

• Balance direct-response marketing objectives with the preservation and enhancement of each client's unique brand identity and visual guidelines.

• Design landing pages and other conversion-focused digital assets that ensure a seamless and optimized post-click user experience.

• Partner effectively with media buyers, strategists, account managers, and fellow creative team members throughout the entire campaign development lifecycle.

• Present creative concepts and design iterations internally to stakeholders, actively incorporating feedback to refine and improve creative output.

• Stay current with emerging creative trends, platform updates, competitor advertising strategies, and evolving best practices in paid media.

📝 Enhancement Note: The responsibilities emphasize a data-driven approach to creative development, which is a core tenet of modern GTM operations. The focus on A/B testing, performance metrics, and iterative optimization highlights the operational aspect of creative production within a marketing context.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a closely related field is preferred. Experience:

• 3–7 years of progressive experience in a Graphic Designer, Performance Creative Designer, Digital Designer, Motion Designer, or similar creative capacity.

• Previous experience working within a marketing, advertising, or digital agency environment is highly preferred, demonstrating an understanding of client-facing project dynamics and fast-paced workflows. Required Skills:

• Portfolio: A strong, curated portfolio showcasing a significant body of work in paid social creatives, digital advertising campaigns, and short-form video content is essential.

• Design Software Proficiency: Advanced proficiency in the Adobe Creative Suite, specifically Photoshop (for static assets), Illustrator (for vector graphics), and After Effects (for motion graphics and video editing).

• Landing Page & UI Design: Demonstrated experience with Figma for designing landing pages, digital assets, and user interface elements.

• Video & Motion Expertise: Strong video editing capabilities and sophisticated motion design skills to create dynamic and engaging video advertisements.

• Platform Knowledge: In-depth understanding of paid media platforms including Meta (Facebook/Instagram Ads), TikTok Ads, YouTube Ads, and Google Ads, including their creative requirements and best practices.

• Performance Marketing Acumen: Familiarity with core performance marketing concepts, such as A/B testing methodologies, conversion rate optimization (CRO) principles, and the impact of creative on key performance indicators (KPIs).

• Cross-Functional Collaboration: Proven ability to work effectively and collaboratively within cross-functional teams, including media buyers, strategists, and account managers.

• Project Management: Excellent organizational skills and time management capabilities, with the ability to manage multiple projects simultaneously in a deadline-driven environment.

• Communication: Strong English communication skills (both written and verbal) for effective collaboration with U.S.-based clients and internal teams.

Preferred Skills:

• UGC Creation: Experience specifically in creating User-Generated Content (UGC)-style advertising content that resonates with authenticity.

• Client Type Experience: Prior experience working with Direct-to-Consumer (DTC) or eCommerce brands, understanding their unique creative needs and performance drivers.

• Research Tools: Familiarity with tools like the Meta Ads Library and other creative research platforms to identify trends and competitor strategies.

• Presentation Skills: Experience designing presentations and client-facing pitch decks to effectively communicate creative strategies and proposals.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing paid social creatives, digital advertising campaigns, and short-form video content" is a critical requirement for operations roles that bridge creative output with measurable business results. This portfolio serves as a tangible demonstration of process and outcome, akin to a process documentation or case study for operations professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Case Studies: The portfolio must include detailed case studies of paid social and digital advertising campaigns where the candidate's creative work demonstrably contributed to improved performance metrics (e.g., increased CTR, higher ROAS, lower CPA). This should include before-and-after examples or comparative data.

• Creative Variation Examples: Showcase examples of multiple creative variations (headlines, visuals, CTAs) developed for A/B testing purposes, illustrating the process of iterative design based on performance feedback.

• Video & Motion Graphics Demonstrations: Provide clear examples of short-form video ads and motion graphics, highlighting the use of animation, text overlays, and storytelling techniques optimized for social media.

• Landing Page & Post-Click Experience: Include examples of landing page designs or conversion-focused assets that demonstrate an understanding of the post-click user journey and conversion optimization principles.

• Brand Alignment: Demonstrate the ability to balance direct-response goals with adherence to diverse client brand guidelines and visual identities.

Process Documentation:

• Creative Brief Interpretation: Evidence of how the candidate translates client briefs and campaign objectives into effective creative strategies and execution plans.

• Iteration & Optimization Workflow: Illustrate the process of receiving performance data and feedback, and how this information is used to iterate on and optimize creative assets.

• Platform-Specific Asset Creation: Showcase understanding of how creative assets are adapted and optimized for different digital platforms (Meta, TikTok, Google) based on their unique requirements and user behaviors.

📝 Enhancement Note: For a role focused on performance creative, the "portfolio" is the primary operational artifact. It serves as the equivalent of an operations professional's process documentation or project portfolio, demonstrating their ability to execute, iterate, and deliver measurable results through their work.

💵 Compensation & Benefits

Salary Range:

• Starting at $3,000 USD per month. This is a starting point, and the salary is negotiable based on the candidate's experience and demonstrated skills. Given the role's requirements and the target market (LATAM), this aligns with mid-level creative roles in remote-first environments. The structure as an Independent Contractor means benefits are not typically employer-provided in the traditional sense. Benefits:

• Unlimited Paid Time Off (PTO): Offers flexibility and autonomy for managing personal time off.

• Local Holidays Recognized: Respects and incorporates national and local holidays relevant to the employee's location.

• Work-from-Home Equipment Stipend: Financial support to help acquire or maintain necessary equipment for a productive remote work setup.

• Opportunity to work with a highly collaborative and innovative U.S.-based digital agency: Access to cutting-edge projects, professional development, and a dynamic work environment.

Working Hours:

• 40 hours per week (Full-time position). While remote, the expectation is a standard full-time commitment, adaptable to collaboration needs with U.S. teams, likely requiring some overlap with EST business hours.

📝 Enhancement Note: The salary is presented as a starting point for an independent contractor role in LATAM, which is common for remote positions connecting talent with U.S. companies. The $3,000 USD/month figure is competitive for experienced creative professionals in many LATAM countries, especially for remote roles with U.S. clients, reflecting the value placed on performance-driven creative skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Advertising (Boutique Digital Agency)

Company Size: Small to Medium-sized (implied by "boutique digital agency" and the collaborative, fast-paced environment described). This size often fosters close-knit teams and direct impact.

Founded: Not specified, but the description suggests an established agency with a focus on digital innovation and measurable results.

Team Structure:

• Creative Team: Works closely with dedicated Media Buyers, Strategists, and Analysts. The Performance Creative Designer will be a key member of the creative output engine.

• Reporting Structure: Likely reports to a Creative Director or Head of Creative within the agency, with direct collaboration lines to Media Buying and Strategy leads.

• Cross-Functional Collaboration: High emphasis on partnership between creative, media, and analytics teams to ensure creative is aligned with performance goals and data insights.

Methodology:

• Data-Driven Decision Making: Creative concepts and optimizations are heavily informed by performance data (CTR, ROAS, CVR).

• Agile & Iterative: The agency operates in a fast-paced environment focused on experimentation, continuous learning, and rapid iteration of creative assets based on testing results.

• Client-Centric: Focus on solving complex business challenges for ambitious brands through innovative digital solutions.

Company Website: remotetalentlatam.com (for Remote Talent LATAM); the client's specific website is not provided but is a Chicago-based digital agency.

📝 Enhancement Note: The "boutique digital agency" context implies a dynamic, potentially less bureaucratic environment where individuals can have a significant impact. The strong emphasis on collaboration between creative, media, and analytics aligns with a GTM operations mindset, where different functions must work in lockstep to achieve business objectives.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level / Senior Creative Specialist. This role is for an individual contributor with significant experience in a specialized creative function that directly impacts business performance. It's beyond an entry-level creative position and requires strategic thinking about creative effectiveness.

Reporting Structure: Reports to a Creative Lead or Director within the agency, with close day-to-day collaboration with Paid Media Buyers and Performance Strategists. This structure allows for direct influence on campaign strategy and execution.

Operations Impact: The Performance Creative Designer is crucial for driving the success of paid media campaigns. Their ability to create engaging, data-informed creative directly impacts key performance indicators like customer acquisition cost (CAC), return on ad spend (ROAS), and overall campaign profitability. This role is integral to the GTM engine's efficiency and effectiveness.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in performance creative for specific platforms (e.g., becoming a TikTok Ads creative expert) or industries (e.g., DTC eCommerce).

• Creative Strategy Leadership: Progress to roles with more strategic input, potentially leading creative concept development for larger campaigns or client accounts.

• Cross-Functional Skill Development: Gain deeper insights into media buying, analytics, and client strategy, potentially moving into hybrid roles or broader GTM strategy positions.

• Mentorship: Opportunity to mentor junior designers or contribute to the agency's creative best practices and training programs.

• Client Relationship Management: As experience grows, may have more direct client interaction, presenting creative and discussing performance.

📝 Enhancement Note: This role is positioned as a specialized contributor within a GTM framework. Growth opportunities focus on deepening specialized skills or expanding into adjacent areas of marketing operations and strategy, reflecting a career path that emphasizes measurable impact and continuous learning within the digital marketing ecosystem.

🌐 Work Environment

Office Type: 100% Remote. This role is designed for individuals working from their own home office, offering maximum flexibility in location within LATAM.

Office Location(s):

• Remote within Latin America (LATAM). Specifically mentioned countries include Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela.

• Note: Applications from outside LATAM (including the U.S.) will not be considered.

Workspace Context:

• Independent Work: The environment is suited for self-motivated individuals who can manage their own time and workspace effectively.

• Digital Collaboration Tools: Expect to use various digital tools for communication, project management, and file sharing (e.g., Slack, Asana, Google Workspace, Adobe Creative Cloud).

• Focus on Performance: The work environment is driven by results and data, encouraging a proactive and analytical approach to creative tasks.

• Global Team Interaction: Opportunities to collaborate with colleagues and clients in different time zones, particularly with the U.S.

Work Schedule:

• Full-time (40 hours/week). While remote, coordination with U.S. teams may require some flexibility to align with specific meeting times or urgent campaign needs, potentially involving overlap with Eastern Standard Time (EST) business hours.

📝 Enhancement Note: The "100% remote (LATAM)" designation is critical for operations professionals seeking location flexibility within a specific region. The expectation of collaboration across time zones is a common operational challenge in global remote teams, requiring strong time management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess qualifications, experience, and alignment with the role's core requirements. Applications without English resumes or outside LATAM will be automatically rejected.

• Skills Assessment/Portfolio Presentation: Candidates will likely be asked to present their portfolio, walking through key case studies and explaining their creative process, rationale, and the performance impact of their work. This may involve a live presentation or a recorded walkthrough.

• Technical/Creative Challenge: A practical exercise may be given to assess proficiency in design software, video editing, and the ability to create performance-oriented creative concepts within a given brief or timeframe.

• Cross-Functional/Manager Interview: Interviews with hiring managers and potentially team members (e.g., a media buyer or strategist) to evaluate collaboration skills, problem-solving abilities, understanding of performance marketing, and cultural fit.

• Final Interview: Possibly a final round with senior leadership to discuss career aspirations and confirm alignment with the agency's vision.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the specific business objectives and the measurable results achieved through your creative contributions (e.g., "Increased CTR by X%", "Achieved Y ROAS," "Reduced CPA by Z%").

• Showcase Process: Explain your thought process behind specific creative decisions. How did you interpret the brief? What data or insights informed your design choices? How did you iterate based on testing?

• Highlight Variety: Include examples of static ads, video ads, different platforms (Meta, TikTok, Google), and different styles (e.g., polished agency creative vs. UGC-style).

• Demonstrate Tool Proficiency: Ensure examples clearly show mastery of Photoshop, Illustrator, After Effects, and Figma.

• Conciseness is Key: Present your strongest work that is most relevant to performance marketing and paid social. Aim for quality over quantity.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly analyze the brief, target audience, campaign goals, and platform constraints.

• Think Performance-First: Design with conversion and engagement metrics in mind. Consider hooks, CTAs, and visual hierarchy that drive action.

• Platform Nuances: Be prepared to discuss how your creative would be adapted for different platforms (e.g., vertical video for TikTok/Reels, interactive elements for Stories).

• Mock-up & Present: Practice creating mock-ups quickly and be ready to present your rationale clearly and concisely, as you would to a client or internal team.

📝 Enhancement Note: The emphasis on "quantifying impact" and "showing process" in the portfolio review is directly analogous to how operations professionals must demonstrate ROI and process efficiency. The "creative challenge" mirrors operations case studies or problem-solving exercises.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects are essential for creating and manipulating visual assets, graphics, and motion graphics.

• Figma: Crucial for designing landing pages, digital assets, and potentially UI elements, reflecting modern collaborative design workflows.

• Motion Graphics & Video Editing Software: Advanced skills in After Effects and potentially Premiere Pro or similar for creating dynamic video ads.

Analytics & Reporting:

• Performance Marketing Platforms: Deep familiarity with the creative capabilities and requirements of Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube Ads.

• Data Interpretation: Ability to understand and interpret key metrics like CTR, ROAS, CPA, CVR, engagement rates, and video completion rates.

• Creative Research Tools: Familiarity with tools like the Meta Ads Library for competitor analysis and trend identification.

CRM & Automation:

• While not directly a CRM/automation role, understanding how creative integrates with landing pages and conversion funnels is key. Experience with landing page builders or basic knowledge of marketing automation platforms could be beneficial.

• Collaboration Tools: Proficiency with tools like Slack for communication, Google Workspace (Docs, Sheets, Slides) for documentation and presentations, and potentially project management software like Asana or Trello.

📝 Enhancement Note: The listed tools are standard for performance creative roles. The emphasis on understanding platform capabilities and interpreting performance metrics highlights the "operations" aspect of this creative role, where design is executed with a specific, measurable business objective in mind.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable business results. Creative work is judged by its impact on KPIs.

• Data-Informed Creativity: Creativity is not just artistic expression but a strategic tool informed by data and analytics.

• Collaboration & Communication: Strong emphasis on working seamlessly with media buyers, strategists, and analysts, fostering open communication and feedback.

• Agility & Adaptability: The ability to quickly adapt to new platform trends, client needs, and performance feedback is highly valued.

• Continuous Learning: Encouragement to stay updated on digital marketing trends, platform changes, and new creative techniques.

Collaboration Style:

• Cross-Functional Integration: Creative is not siloed; it's integrated into the broader GTM strategy, requiring close partnership with non-creative teams.

• Feedback Loop: An environment where constructive feedback on creative concepts and performance is regularly exchanged and acted upon.

• Shared Goals: The team works towards common campaign objectives, with the creative designer playing a vital role in achieving those goals.

• Proactive Communication: Expected to proactively share insights, challenges, and progress with team members and stakeholders.

📝 Enhancement Note: The values and collaboration style described are highly indicative of a modern GTM operations culture, where data, collaboration, and measurable outcomes are paramount. The "performance-driven" and "data-informed creativity" values are central to operationalizing creative for business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create aesthetically pleasing and engaging content that also performs exceptionally well against direct-response metrics, which can sometimes be conflicting goals.

• Rapid Platform Evolution: Keeping pace with constant changes in social media platform algorithms, features, and creative best practices requires continuous learning and adaptation.

• Data Interpretation & Iteration: Translating complex performance data into actionable creative insights and effectively iterating on designs based on A/B test results.

• Managing Multiple Client Demands: Juggling creative needs for various clients, each with unique brands, target audiences, and performance objectives, within tight deadlines.

• Remote Collaboration: Ensuring effective communication and collaboration with U.S.-based teams across different time zones.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Opportunities to learn and master specialized creative strategies for emerging platforms or specific campaign types (e.g., influencer-style ads, interactive ads).

• Deep Dive into Analytics: Develop a more profound understanding of marketing analytics and how creative performance directly ties into broader business metrics and ROI.

• Client Strategy Exposure: Gain exposure to client strategy discussions, understanding the broader business context behind campaign objectives.

• Tool Mastery: Become an expert in advanced features of Adobe Creative Suite, Figma, and potentially explore new creative software or AI-driven design tools.

• Agency Best Practices: Learn from experienced agency leaders and professionals, absorbing industry best practices in creative strategy, campaign management, and client service.

📝 Enhancement Note: The challenges identified are common in performance-oriented roles within marketing operations, requiring a blend of creative skill, analytical thinking, and adaptability. The growth opportunities focus on enhancing both creative expertise and strategic marketing understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created a piece of ad creative that significantly outperformed expectations. What was your process, and what were the key performance metrics?" (Focus on quantifiable results and your strategic approach.)

• "How do you balance a client's brand identity with the need for direct-response performance in your ad creative?" (Demonstrate understanding of brand consistency vs. conversion optimization.)

• "Walk me through your process for creating variations of an ad for A/B testing. What elements do you typically test, and how do you interpret the results?" (Highlight your iterative design process and data-driven mindset.)

• "How do you stay updated on the latest creative trends and platform updates for platforms like Meta, TikTok, and Google?" (Showcase your commitment to continuous learning.) Company & Culture Questions:

• "What do you know about our client's agency and the types of brands they work with?" (Research the agency if possible, or discuss your understanding of boutique digital agencies.)

• "Describe your ideal collaborative environment. How do you prefer to work with media buyers and strategists?" (Emphasize teamwork and clear communication.)

• "How do you approach receiving and incorporating feedback on your creative work, especially if it's critical?" (Showcase adaptability and a professional attitude towards feedback.) Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the challenge, your creative solution, the execution, and the measurable results.

• Highlight Your Role: Clearly define your specific contributions to each project.

• Focus on Performance: Emphasize the performance aspect of your creative work. Use data and metrics liberally to support your claims.

• Showcase Versatility: Present a range of work that demonstrates proficiency across different platforms, formats (static, video), and styles.

• Be Prepared for Deep Dives: Anticipate questions about your design choices, software techniques, and understanding of platform nuances.

📝 Enhancement Note: These interview questions are designed to probe the candidate's understanding of performance marketing, their creative process, and their ability to operate effectively within a data-driven, collaborative agency environment. The portfolio presentation is the key operational artifact, akin to an operations professional's ability to articulate project outcomes and methodologies.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your resume in English through the provided application link. Ensure it clearly outlines your relevant experience and skills.

• Prepare a comprehensive portfolio that prominently features paid social creatives, digital advertising campaigns, and short-form video content. Prioritize examples that demonstrate measurable performance improvements (e.g., increased CTR, ROAS, conversions).

• Tailor your portfolio presentation to highlight case studies with clear objectives, your creative process, and quantifiable results. Be ready to articulate how your creative directly impacted campaign performance.

• Research the client agency (if possible) and Remote Talent LATAM to understand their values, mission, and the types of clients they serve. This will help you align your application and interview responses.

• Familiarize yourself with current trends on Meta, Instagram, TikTok, and Google Ads, and be prepared to discuss how you've leveraged these trends in your work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.