Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer

Company: Jobgether (for a partner company)

Location: India

Job Type: Full-time Contractor

Category: Creative Operations / Performance Marketing Creative

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive performance creative strategy and execution for paid advertising campaigns across Meta, Google, and TikTok.

• Own the full creative testing lifecycle, from hypothesis generation to data-driven iteration and optimization.

• Leverage AI-powered tools to enhance creative production workflows and deliver innovative assets.

• Collaborate cross-functionally to ensure creative output directly supports user acquisition and growth objectives.

• Develop and refine the performance creative playbook for a fast-growing AI-powered creative technology environment.

📝 Enhancement Note: The role is for a partner company managed through Jobgether, implying a need for adaptability and strong independent work ethic. The focus on AI tools and direct impact on growth suggests a dynamic, results-oriented environment.

📈 Primary Responsibilities

• Produce high-impact static, motion, and UGC-style advertising creative assets tailored for Meta, Google, TikTok, and other key digital ad platforms.

• Lead the end-to-end creative testing pipeline, including formulating hypotheses, designing A/B tests, launching creative variations, and meticulously analyzing performance metrics.

• Translate raw performance data (e.g., hook rate, CTR) into actionable creative insights and strategic decisions without relying on exhaustive creative briefs.

• Integrate AI image and video generation tools into daily production workflows, optimizing their application for enhanced creative output and efficiency.

• Ensure creative consistency with established brand guidelines while adapting tone, messaging, composition, and formats for diverse audiences and platform-specific requirements.

• Actively collaborate with performance marketing, user acquisition, creative, and product teams to align creative initiatives with overarching growth strategies and business priorities.

• Contribute to the improvement of creative tools and workflows by sharing insights and learnings from production and experimentation with the product team.

• Proactively explore and test new creative concepts, formats, hooks, and visual aesthetics to continuously elevate paid acquisition performance.

📝 Enhancement Note: The emphasis on "owning the creative testing pipeline end to end" and translating "performance metrics into actionable creative improvements" highlights a significant degree of autonomy and analytical responsibility. The expectation to "proactively develop ideas rather than simply execute predefined briefs" points to a need for initiative and strategic thinking beyond basic design execution.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles requiring a strong understanding of creative principles and marketing strategy.

Experience: 3+ years of professional experience in creating performance marketing, paid acquisition, or advertising creative.

Required Skills:

• Proven track record in creating performance marketing or paid acquisition creative, with a strong portfolio showcasing launched advertisements and their performance context.

• Proficiency in static design tools such as Figma or Photoshop.

• Proficiency in motion design tools such as After Effects, Premiere, CapCut, or comparable software.

• Deep understanding of advertising creative fundamentals, including effective hooks, initial engagement strategies (first-three-second rule), visual hierarchy, persuasive messaging, platform-specific specifications, and advertising policy compliance.

• Hands-on experience integrating AI image or video generation tools into real-world creative production workflows.

• Strong analytical mindset with the ability to interpret performance data and translate insights into data-driven creative testing decisions.

• Demonstrated ability to work independently, take ownership of creative outcomes, and proactively generate ideas.

• Excellent communication and collaboration skills, with the ability to partner effectively across marketing, creative, user acquisition, and product departments. Preferred Skills:

• Experience with creative SaaS platforms like Canva, Picsart, Photoroom, or similar.

• Knowledge of vector design or 3D design principles.

• Experience with advertising copywriting or crafting compelling ad narratives.

• Familiarity with subscription products and their marketing nuances.

• Experience with creator-led audience growth strategies on platforms like Instagram or TikTok.

• Previous in-house experience at a product company or a strong understanding of rapidly evolving digital products.

📝 Enhancement Note: The requirement for a portfolio that includes "context around successful concepts and the reasons behind their performance" is critical. This indicates that candidates must not only show visually appealing work but also demonstrate a strategic understanding of why it performed well, linking design choices to measurable outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing a minimum of 3-5 paid advertisements that have been actively launched and run.

• For each launched ad, provide a brief case study detailing the initial hypothesis, the creative strategy employed, the target audience, the platforms used, and key performance metrics (e.g., CTR, conversion rate, ROAS, hook rate).

• Demonstrate the iterative process: highlight examples where initial creative was tested, analyzed, and subsequently refined or replaced based on performance data.

• Showcase versatility across static, motion, and UGC-style formats, illustrating your capability to produce diverse asset types.

• Include examples of how AI tools were integrated into the production workflow and the tangible benefits or creative outcomes achieved. Process Documentation:

• Illustrate your process for developing creative hypotheses based on performance data and market trends.

• Detail your workflow for managing the end-to-end creative testing cycle, from ideation to analysis and iteration.

• Document your approach to maintaining brand consistency while adapting creative elements for various platforms and audience segments.

• Provide examples of how you collaborate with cross-functional teams (marketing, UA, product) to align creative efforts with business goals.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to go beyond a collection of pretty pictures and instead function as a "process portfolio" demonstrating a data-driven, iterative approach to creative development that directly impacts business performance. Candidates should be prepared to walk through their portfolio and articulate their strategic thinking behind each piece.

💵 Compensation & Benefits

Salary Range: As a full-time contractor based in India with 3+ years of experience and significant ownership, the estimated annual salary range would be between ₹8,00,000 to ₹15,00,000 (approximately $9,600 to $18,000 USD), depending on specific experience, the partner company's budget, and the negotiation outcome.

Benefits:

• Fully remote, full-time contractor engagement, offering flexibility and work-life balance.

• Significant ownership and autonomy over the creative testing pipeline, allowing for direct impact and professional growth.

• Opportunity to work with cutting-edge AI-powered image and video generation technology as part of the daily creative workflow.

• Direct, measurable connection between your creative contributions and tangible business growth and user acquisition outcomes.

• The chance to establish and shape the performance creative function, developing a comprehensive playbook for future initiatives.

• Close, collaborative working relationships with performance marketing, user acquisition, creative, and product teams.

• An environment that fosters direct feedback, open communication, initiative, experimentation, and continuous improvement.

• The opportunity to influence the real-world application and development of AI-powered creative tools.

• Potential for career advancement and increasing creative and strategic ownership as the product and company grow.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote contractor role, allowing for adaptation to optimize productivity and collaboration across different time zones if necessary, though the primary location is India.

📝 Enhancement Note: Given the "full-time contractor engagement," benefits like health insurance, paid time off, and retirement contributions are typically not included unless explicitly stated by the hiring company. Compensation is estimated based on typical rates for experienced creative professionals in India specializing in performance marketing, adjusted for a remote, high-ownership role. Researching local market rates for similar contractor roles in India is advised.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-powered Creative Technology / Marketing Technology. The company operates at the intersection of artificial intelligence and creative production, aiming to revolutionize how performance creative is developed and optimized. This implies a focus on innovation, data, and rapid iteration.

Company Size: Not explicitly stated, but the description of a "fast-growing AI-powered creative technology environment" suggests a startup or scale-up phase. This often means a lean, agile team structure where individual contributions have a significant impact.

Founded: The company is described as "fast-growing," indicating it is likely a relatively young entity, possibly founded within the last 5-10 years, focused on leveraging modern technologies.

Team Structure:

• The Performance Creative Designer will be part of a lean, cross-functional team.

• Reporting is likely to a Creative Lead, Marketing Manager, or Head of Growth, with direct collaboration with Performance Marketing, User Acquisition, and Product teams.

• The environment is expected to be collaborative, with an emphasis on shared goals and collective problem-solving. Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on A/B testing and performance analysis.

• Agile workflows are likely employed, allowing for rapid iteration and adaptation based on real-time results.

• AI tools are central to the production workflow, encouraging experimentation and adoption of new technologies.

• A culture of continuous improvement and learning is fostered, with an expectation that team members stay abreast of industry trends.

Company Website: [Company URL - Note: The provided input lacks a specific company URL for the partner company, but Jobgether's URL is provided in the source data.]

📝 Enhancement Note: The context suggests a company that is at the forefront of creative technology, likely prioritizing a culture of innovation, experimentation, and a strong ROI focus. Candidates should be comfortable with ambiguity and rapid change, common in fast-growing tech environments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level specialist. It offers significant ownership of a critical function (performance creative) and the opportunity to influence strategy, rather than being a purely execution-focused junior role. The "significant ownership" and "direct, measurable impact" indicate a high level of responsibility for a mid-career professional.

Reporting Structure: The role reports into a manager or lead within the marketing or growth team, with substantial collaboration across user acquisition, creative, and product departments. This structure allows for exposure to different facets of the business and strategic alignment.

Operations Impact: The Performance Creative Designer's work directly impacts the company's ability to acquire new users and drive growth. Success in this role translates into measurable improvements in key acquisition metrics (e.g., cost per acquisition, return on ad spend), directly contributing to the company's revenue and market expansion.

Growth Opportunities:

• Skill Advancement: Deepen expertise in performance creative strategy, AI-driven design tools, and advanced analytics for creative optimization.

• Strategic Influence: Contribute to the development of the broader performance creative playbook and influence creative direction for new campaigns and platforms.

• Leadership Potential: As the performance creative function evolves, there may be opportunities to lead projects, mentor junior designers, or take on more strategic creative leadership roles.

• Specialization: Develop deep expertise in specific platforms (Meta, TikTok) or creative formats (motion, UGC) based on business needs and personal interest.

📝 Enhancement Note: The role offers a unique opportunity to blend creative talent with a strong performance marketing mindset, a highly sought-after combination. The growth path is likely tied to the company's growth and the successful scaling of its performance creative function, offering a chance to build something impactful from a relatively early stage.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed team structure, with no central physical office for this specific role.

Office Location(s): India. While remote, the role is specified as being based in India, which may have implications for payroll, local labor laws, and potential (though unlikely for a fully remote role) future team gatherings.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis is on close collaboration through digital tools (e.g., Slack, Zoom, project management software). Proactive communication and engagement are key.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and AI creative tools is expected. The company may provide specific software licenses or stipends.

• Team Interaction: Regular virtual meetings, brainstorming sessions, and feedback loops will facilitate interaction and alignment within the remote team structure.

Work Schedule: Approximately 40 hours per week. While remote roles often offer flexibility, the "full-time contractor" designation implies a consistent commitment. Adherence to core working hours for team collaboration and meeting availability will be important, especially when interacting with teams in different time zones.

📝 Enhancement Note: For a fully remote role, candidates should be self-disciplined, possess strong time management skills, and be comfortable working autonomously. Proficiency with remote collaboration tools is essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, likely leveraging AI (as per Jobgether's process) to match against core requirements.

• Portfolio Review: A crucial stage where the candidate's portfolio is assessed for relevance, quality, and demonstrated performance impact. Be prepared to discuss specific case studies in detail.

• Skills Assessment/Creative Challenge: A practical exercise may be assigned to evaluate design skills, analytical thinking, and ability to incorporate AI tools or respond to performance data. This could involve creating a sample ad or proposing a creative test.

• Cross-functional Interviews: Interviews with members of the performance marketing, user acquisition, and product teams to assess collaboration style, strategic thinking, and cultural fit.

• Final Interview: With the hiring manager or a senior leader to discuss role expectations, growth opportunities, and finalize terms.

Portfolio Review Tips:

• Quantify Success: For each ad in your portfolio, clearly state the objective, target audience, platforms, and key performance metrics achieved. Use quantifiable data (e.g., "Increased CTR by 15%," "Achieved ROAS of 3:1").

• Tell the Story: Don't just present assets; explain the "why" behind your creative decisions. Discuss the hypothesis, the problem you were trying to solve, and how your design choices addressed it.

• Highlight Iteration: Show examples of creative that was tested, analyzed, and improved. This demonstrates your understanding of the performance cycle.

• Showcase AI Integration: If you have examples of using AI tools, clearly explain the tool used, the problem it solved, and the impact on your workflow or the final creative.

• Tailor to the Role: Emphasize work that is relevant to performance marketing, paid acquisition, and mobile/digital advertising. If you have experience with SaaS or product-led growth, highlight that.

Challenge Preparation:

• Understand the Metrics: Be ready to discuss common performance marketing metrics (CTR, CPA, ROAS, hook rate, LTV) and how creative impacts them.

• Think Strategically: If given a brief, think about the target audience, platform nuances, and potential creative angles before jumping into design.

• AI Tool Familiarity: Be prepared to discuss your experience with AI creative tools and how you see them evolving the design process.

• Problem-Solving: Approach any challenge as a problem to be solved, using data and creative thinking to arrive at a solution.

📝 Enhancement Note: Given the emphasis on data and AI, candidates should be prepared for interview questions that probe their analytical skills and their comfort level with emerging technologies. The portfolio review is not just about aesthetics but about demonstrating a strategic, data-informed approach to creative that drives business results.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro.

• Motion/Video Editing: CapCut or comparable software.

• AI Creative Tools: Experience with AI image generation (e.g., Midjourney, Stable Diffusion, DALL-E) and AI video generation tools is a significant plus.

• Prototyping/Collaboration: Tools like Figma also serve prototyping and collaboration functions.

Analytics & Reporting:

• Platform Analytics: In-depth knowledge of analytics dashboards within Meta Ads Manager, Google Ads, and TikTok Ads Manager.

• Data Interpretation: Ability to interpret performance data from these platforms to derive creative insights.

• Reporting: Experience creating clear, concise reports summarizing creative performance and recommendations.

CRM & Automation:

• While not a direct CRM role, understanding how creative assets are managed and potentially deployed through marketing automation platforms or ad tech stacks is beneficial.

• Familiarity with creative management platforms or digital asset management (DAM) systems could be a plus.

📝 Enhancement Note: The core requirement is proficiency in industry-standard design and video editing software, coupled with practical experience using AI creative tools. Candidates should be ready to discuss specific tools they've used and how they've integrated them into their workflow.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are based on performance metrics and analytical insights, not just intuition.

• Experimentation: A willingness to test new ideas, formats, and technologies is highly valued. Failure is seen as a learning opportunity.

• Agility & Speed: The ability to move quickly, iterate rapidly, and adapt to changing market conditions and campaign performance is crucial.

• Ownership & Initiative: Taking responsibility for outcomes and proactively driving projects forward without constant supervision.

• Collaboration: Working effectively with diverse teams to achieve shared goals.

Collaboration Style:

• Remote-First: Communication and collaboration happen primarily through digital channels.

• Transparent: Open sharing of insights, feedback, and progress is encouraged.

• Feedback-Oriented: Constructive feedback is expected to be given and received regularly to foster continuous improvement.

• Cross-Functional Integration: The creative role is deeply integrated with marketing, UA, and product, requiring strong interpersonal skills and a shared understanding of business objectives.

📝 Enhancement Note: The culture likely thrives on individuals who are proactive, analytical, and comfortable in a fast-paced, evolving tech environment. They value individuals who can contribute ideas and take ownership, rather than just execute tasks.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & High Volume: The need to constantly produce new creative concepts and test them quickly in a competitive ad landscape.

• Balancing Creativity and Performance: Striking the right balance between artistic expression and the strict demands of performance metrics and platform policies.

• Adapting to AI Evolution: Staying current with the rapidly advancing capabilities of AI creative tools and effectively integrating them into workflows.

• Remote Collaboration: Maintaining strong communication and collaboration dynamics within a fully remote team.

• Data Interpretation Nuances: Accurately translating complex performance data into actionable creative insights.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in leveraging AI for creative ideation, asset generation, and optimization.

• Performance Marketing Expertise: Deepening understanding of user acquisition strategies, channel-specific creative best practices, and conversion rate optimization.

• Strategic Creative Development: Gaining experience in shaping creative strategy and contributing to the overall marketing playbook.

• Cross-Functional Exposure: Learning from and collaborating with experts in marketing, product, and user acquisition.

• Industry Trends: Staying ahead of the curve on new ad formats, platform changes, and creative technology innovations.

📝 Enhancement Note: This role presents a significant opportunity for a designer to evolve into a performance-driven creative strategist, leveraging cutting-edge technology. The challenges are inherent to a high-growth, innovative environment and offer substantial learning potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative hypothesis for a new ad campaign. What data points do you typically look at?" (Prepare to discuss your data analysis approach and hypothesis formulation.)

• "Walk me through a successful paid ad campaign you designed. What was the objective, your creative strategy, and the key performance results?" (Be ready to present a case study from your portfolio.)

• "How do you balance brand consistency with the need for platform-specific creative variations and experimental approaches?" (Focus on your understanding of brand guidelines and adaptation strategies.)

• "Describe a time you had to iterate on creative based on poor performance. What did you change and why?" (Highlight your analytical skills and ability to learn from data.) Company & Culture Questions:

• "What interests you about working with AI-powered creative tools?" (Show enthusiasm for innovation and your experience with AI.)

• "How do you approach collaboration with non-creative teams like marketing or product?" (Emphasize your communication skills and ability to align with business goals.)

• "What does 'performance creative' mean to you?" (Demonstrate your understanding of data-driven creative that drives results.)

• "How do you stay updated on the latest trends in digital advertising and creative technology?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each example, clearly state the objective, your role, the challenge, your solution (creative), and the results (quantified).

• Focus on Impact: Emphasize how your creative work contributed to business goals like user acquisition, engagement, or revenue.

• Showcase the Process: Be ready to discuss your thought process, the tools you used (including AI), and any iterations or learnings.

• Be Concise: While detailed, keep your explanations focused and engaging. Practice your delivery to ensure it flows well.

• Prepare for Q&A: Anticipate questions about your design choices, data interpretation, and problem-solving approach.

📝 Enhancement Note: Interviews for this role will likely blend creative assessment with analytical rigor. Candidates should be prepared to discuss not just what they created, but why they created it and how it performed, demonstrating a strong connection between their creative output and business outcomes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Jobgether platform link provided.

• Portfolio Customization: Ensure your portfolio prominently features launched paid advertisements with detailed case studies outlining objectives, creative strategy, platforms, and quantifiable performance results. Highlight examples of iteration based on data and the integration of AI tools.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in performance marketing creative, paid acquisition, and advertising design. Use keywords such as "performance marketing," "paid acquisition," "creative testing," "AI tools," "Figma," "After Effects," and "data analysis." Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your creative process, data analysis skills, and experience with AI tools. Prepare specific examples from your portfolio for discussion and be ready to discuss how your work directly impacts business growth.

• Company Research: Familiarize yourself with Jobgether's platform and the general landscape of AI-powered creative technology. Understand the value proposition of performance creative in a fast-growing tech environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.