Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer

Company: Jobgether (Partner Company)

Location: Canada

Job Type: Full-time / Contractor

Category: Marketing / Creative Operations

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive performance creative strategy and execution for paid acquisition channels including Meta, Google, and TikTok.

• Own the end-to-end creative testing pipeline, translating data insights into actionable visual and motion design improvements.

• Leverage AI-powered tools for image and video generation to enhance creative production workflows and outcomes.

• Collaborate cross-functionally with Performance Marketing, User Acquisition, Creative, and Product teams to align creative output with growth objectives.

📝 Enhancement Note: This role is ideal for a designer with a strong performance marketing mindset, capable of working independently and using data to inform creative decisions. The emphasis on AI tools suggests a forward-thinking environment that values innovation in creative production.

📈 Primary Responsibilities

• Produce high-quality paid advertising creative assets across static, motion, and UGC-style formats for various digital placements.

• Develop hypotheses for creative testing, design and launch A/B tests, and analyze performance metrics such as hook rate and click-through rate.

• Iterate on successful creative concepts and continuously explore new visual approaches, formats, and hooks to optimize paid acquisition performance.

• Utilize AI image and video generation tools as an integral part of the daily creative production workflow, applying learnings to enhance output.

• Maintain brand consistency while adapting creative elements, messaging, and composition for diverse audiences and advertising platforms.

• Collaborate closely with performance marketing and user acquisition teams to ensure creative production aligns with growth priorities and campaign objectives.

• Provide feedback and insights to the product team to help improve internal creative tools and workflows, particularly those involving AI.

• Proactively identify opportunities for creative innovation and contribute to the development of the broader performance creative playbook.

📝 Enhancement Note: The responsibilities highlight a hands-on approach where the designer is expected to not only execute but also strategize and lead the creative testing process, demonstrating initiative and data-driven decision-making.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a degree in Graphic Design, Marketing, Communications, or a related field is often preferred for such roles. Practical experience and a strong portfolio are prioritized.

Experience: 3+ years of professional experience in creating performance marketing, paid acquisition, or advertising creative.

Required Skills:

• Proven experience creating performance marketing or paid acquisition creative assets.

• Strong portfolio showcasing launched paid advertisements with context on successful concepts and performance drivers.

• Proficiency in static design tools such as Figma or Photoshop.

• Proficiency in motion design tools such as After Effects, Premiere, CapCut, or comparable software.

• Deep understanding of advertising creative fundamentals: hooks, first-three-second engagement, visual hierarchy, messaging, platform specifications, and advertising policy compliance.

• Hands-on experience integrating AI image or video generation tools into real-world creative production workflows.

• Strong analytical mindset with the ability to interpret performance data and translate insights into creative testing decisions.

• Ability to work independently, take ownership of creative outcomes, and proactively develop new ideas.

• Excellent communication and collaboration skills for cross-functional teamwork. Preferred Skills:

• Experience with creative SaaS platforms like Canva, Picsart, Photoroom, or similar.

• Knowledge of vector or 3D design.

• Experience in advertising copywriting.

• Familiarity with subscription products or creator-led audience growth strategies on platforms like Instagram or TikTok.

• Experience working in-house at a product company or with rapidly evolving digital products.

📝 Enhancement Note: The emphasis on AI tools and a data-driven approach suggests that candidates with a blend of creative talent and analytical acumen will be most successful. The portfolio requirement is critical, needing to demonstrate not just aesthetic quality but also measurable performance impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 3 years of professional experience in performance marketing or paid acquisition creative.

• Include a strong collection of launched paid advertisements, not just conceptual work.

• For each asset, provide context on the campaign objectives, the creative hypothesis, the target audience, and the performance outcomes (e.g., CTR, conversion rates, hook rates).

• Showcase a range of creative formats, including static, motion, and UGC-style assets.

• Highlight examples of how AI image or video generation tools were integrated into the production workflow and the resulting impact.

• Clearly articulate the rationale behind creative decisions, demonstrating an understanding of advertising fundamentals and platform specifications. Process Documentation:

• Illustrate your end-to-end creative testing process, from hypothesis generation to analysis and iteration.

• Provide examples of how you translate performance metrics (e.g., hook rate, CTR) into actionable creative improvements.

• Showcase your workflow for maintaining brand consistency while adapting creative for different platforms and audiences.

• Detail your experience with AI tools in creative production and how you manage their integration into a larger workflow.

📝 Enhancement Note: The portfolio is the primary tool for evaluation. Candidates should prepare to walk through their work, explaining the strategic thinking, execution process, and measurable results for each piece. Demonstrating a systematic approach to creative testing and AI integration is key.

💵 Compensation & Benefits

Salary Range: As this is a contractor engagement in Canada, compensation will be aligned with seniority and ownership. Based on industry benchmarks for a mid-level Performance Creative Designer with 3+ years of experience in Canada, a competitive hourly rate or equivalent full-time salary can be estimated. A typical range for this profile in Canada could be CAD $60,000 - $90,000 annually, or CAD $30 - $45 per hour for a contractor, depending on specific experience, AI tool proficiency, and the complexity of the product/company.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Full-time contractor engagement, providing consistent work and project involvement.

• Significant ownership and autonomy over the creative testing pipeline and process.

• Access to and hands-on experience with AI-powered image and video generation technology.

• Direct, measurable impact on business growth and user acquisition outcomes.

• Opportunity to establish and shape the performance creative function, contributing to playbook development.

• Close collaboration with key marketing, acquisition, and product teams.

• An environment that fosters direct feedback, open communication, initiative, experimentation, and continuous improvement.

Working Hours: Typically 40 hours per week, with flexibility expected for a remote contractor role to meet project deadlines and testing schedules.

📝 Enhancement Note: The salary range is an estimate based on general market data for Canada for a remote, full-time contractor role requiring 3+ years of experience in performance creative design and AI tool integration. Actual compensation will be determined by the hiring company based on candidate qualifications and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the AI-powered creative technology and marketing technology (MarTech) space, likely serving clients in fast-growing digital product sectors such as gaming, e-commerce, or SaaS. The partner company is described as "fast-growing," indicating a dynamic and evolving environment.

Company Size: The specific size of the partner company isn't stated, but the context of a "fast-growing AI-powered creative technology environment" suggests a scale that allows for specialized roles like this Performance Creative Designer, likely a startup or a rapidly scaling tech company.

Founded: The founding date of the partner company is not provided. However, the emphasis on AI and modern production workflows implies a relatively recent or forward-looking establishment.

Team Structure:

• The Performance Creative Designer will be part of a specialized function within the marketing or growth team.

• They will report to a manager overseeing performance marketing or creative operations, with direct collaboration with leads from User Acquisition, Performance Marketing, Creative, and Product teams.

• Cross-functional collaboration is central, requiring close partnerships with individuals and teams focused on data analysis, campaign execution, and product development. Methodology:

• Data Analysis & Insights: Performance data (hook rate, CTR) is paramount, directly informing creative hypotheses and iterations.

• Workflow Planning & Optimization: The role involves owning the end-to-end creative testing pipeline, requiring structured planning and continuous optimization of creative assets and testing strategies.

• Automation & Efficiency: AI tools are a core component of the daily workflow, emphasizing efficiency and novel production methods.

Company Website: https://jobgether.com/ (This is Jobgether's website, which facilitates the application process. The partner company's website is not directly linked but implied through the role description.)

📝 Enhancement Note: The culture is likely fast-paced, data-driven, and experimental, with a strong emphasis on measurable results and leveraging new technologies like AI. The "contractor engagement" model suggests a focus on project-based contributions and flexibility.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 3+ years of specialized experience. It offers significant ownership and the opportunity to shape the performance creative function, moving beyond execution to strategic input.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Growth, or a Creative Lead, with direct collaboration with stakeholders across Performance Marketing, User Acquisition, and Product.

Operations Impact: The role has a direct and measurable impact on business growth and user acquisition through the optimization of paid advertising creative. Success is tied to tangible metrics, making the designer's contribution highly visible and critical to the company's top-line performance.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative design, AI-driven production, and specific platform advertising strategies.

• Strategic Influence: Grow into a role with more strategic oversight, potentially leading the performance creative function, developing playbooks, and influencing broader marketing strategies.

• Skill Development: Gain hands-on experience with cutting-edge AI creative technologies and contribute to their integration into real-world marketing workflows.

• Leadership Potential: As the function grows, there's potential to manage junior designers or expand the creative team, taking on leadership responsibilities.

📝 Enhancement Note: This role offers a unique opportunity to be at the forefront of AI in creative production for performance marketing. The growth path is geared towards individuals who excel in data-informed creative work and can contribute strategically to scaling acquisition efforts.

🌐 Work Environment

Office Type: Fully Remote. This contractor role is designed to be performed from any location within Canada.

Office Location(s): Canada. Specific city or province is not specified, indicating flexibility for candidates across the country.

Workspace Context:

• The environment is designed for independent work, emphasizing autonomy and self-direction.

• Access to necessary software and tools for design and AI generation is assumed, though specific provisions are not detailed.

• Collaboration occurs primarily through digital channels, requiring strong communication skills to maintain connection and alignment with remote teams.

Work Schedule: While a full-time contractor engagement implies approximately 40 hours per week, the remote nature likely offers some flexibility in scheduling, provided that deadlines are met and collaboration with teams in different time zones is managed effectively.

📝 Enhancement Note: Candidates should be comfortable with a fully remote setup, possess strong self-management skills, and have a reliable home office environment conducive to creative production and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether's AI system to assess core requirements and keyword alignment, followed by a human review to shortlist candidates.

• Portfolio Review: A critical stage where candidates present their portfolio, detailing specific launched ad campaigns, creative strategies, AI tool usage, and performance outcomes. Expect to discuss the "why" behind your creative decisions and the measurable impact.

• Skills Assessment/Case Study: Potentially a practical exercise or case study focused on developing creative hypotheses, designing assets for a given scenario, or analyzing performance data to propose creative improvements.

• Cross-functional Interviews: Meetings with members of the Performance Marketing, User Acquisition, and Product teams to assess collaboration style, strategic thinking, and cultural fit.

• Final Interview: Likely with a hiring manager or senior leader to discuss role expectations, growth opportunities, and finalize the engagement.

Portfolio Review Tips:

• Curate Selectively: Focus on your strongest, most relevant work that demonstrates performance impact. Don't include everything; quality over quantity.

• Tell a Story: For each piece, frame it as a problem/solution or hypothesis/result narrative. Explain the context, your role, the challenge, your creative approach (including AI if applicable), and the quantifiable outcomes.

• Highlight AI Integration: Clearly show how you've used AI tools in your workflow and the specific benefits achieved (e.g., speed, new concepts, cost savings).

• Data-Driven Rationale: Be prepared to discuss the metrics that informed your decisions and how you measured success. Use specific data points.

• Platform Nuances: Demonstrate understanding of how creative differs across Meta, Google, and TikTok, and how you adapt accordingly.

Challenge Preparation:

• Hypothesis Generation: Practice formulating testable hypotheses for ad creative based on common marketing goals.

• Creative Problem-Solving: Be ready to analyze a hypothetical scenario or existing creative and suggest improvements.

• AI Tool Application: Think about how you would leverage AI tools for specific creative tasks or to overcome production challenges.

• Communication: Prepare to articulate your creative vision and rationale clearly and concisely, as you'll be interacting with diverse teams.

📝 Enhancement Note: The application process heavily favors candidates who can demonstrate tangible results and a strategic approach to creative design, particularly within a performance marketing context and with AI integration. A well-prepared portfolio is essential for advancing.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Photoshop (for static design); After Effects, Premiere, CapCut (for motion design). Proficiency in at least one from each category is required.

• AI Creative Tools: Experience with AI image and video generation tools is a core requirement. Examples might include Midjourney, Stable Diffusion, DALL-E, RunwayML, or similar platforms.

• Creative SaaS Platforms (Plus): Canva, Picsart, Photoroom, or comparable tools.

Analytics & Reporting:

• While not explicitly listed as primary tools for the designer, strong familiarity with interpreting performance metrics from platforms like Meta Ads Manager, Google Ads, and TikTok Ads Manager is crucial.

• The ability to use or interpret data from analytics dashboards that track key performance indicators (KPIs) like hook rate, click-through rate (CTR), conversion rates, and customer acquisition cost (CAC). CRM & Automation:

• Not directly specified for this role, but an understanding of how creative impacts the broader customer acquisition funnel, which is managed through CRMs and marketing automation platforms, would be beneficial.

📝 Enhancement Note: Proficiency in both traditional design software and emerging AI creative technologies is a must. The ability to leverage these tools to drive performance metrics is the key differentiator.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results and directly impacting business growth through data-informed creative.

• Experimentation & Iteration: The culture encourages continuous testing, learning from both successes and failures, and iterating rapidly to find winning creative.

• Proactiveness & Ownership: Individuals are expected to take initiative, develop their own ideas, and own the outcomes of their creative work.

• Data-Informed Decision Making: Creative decisions are not solely based on aesthetics but are strongly guided by performance data and analytical insights.

• Innovation & Adaptability: Embracing new technologies like AI and adapting to rapidly evolving digital marketing landscapes is highly valued.

• Collaboration & Feedback: Open communication, direct feedback, and strong cross-functional teamwork are essential for aligning creative efforts with business goals.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with Performance Marketing, User Acquisition, and Product teams, requiring clear communication and alignment on goals and strategies.

• Process Improvement Culture: The designer is encouraged to share insights and feedback to improve existing tools and workflows, particularly those involving AI creative production.

• Knowledge Sharing: Contributing to the development of the performance creative playbook and sharing learnings across teams is expected.

📝 Enhancement Note: The culture appears to be a blend of startup agility and data-centric marketing rigor. Success hinges on being a self-starter who thrives in an experimental, collaborative, and results-oriented remote environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Pace: Keeping up with the fast-paced nature of performance marketing and the need for constant creative testing and updates can be demanding.

• Balancing Data & Creativity: Effectively translating raw performance data into compelling and innovative creative concepts requires a unique skill set.

• AI Tool Integration: Mastering and effectively integrating new AI tools into a production workflow while maintaining quality and brand consistency can present a learning curve.

• Remote Collaboration: Maintaining strong communication and alignment with distributed teams requires proactive effort and excellent digital collaboration skills.

• Establishing Playbook: Contributing to the creation of a new performance creative playbook means defining processes and standards from the ground up, which can be challenging but rewarding.

Learning & Development Opportunities:

• AI Creative Expertise: Become a go-to expert in leveraging AI for performance creative, staying ahead of technological advancements.

• Performance Marketing Acumen: Deepen understanding of paid acquisition strategies, channel nuances (Meta, Google, TikTok), and optimization techniques.

• Strategic Creative Leadership: Develop skills in strategic planning, hypothesis generation, and playbook creation, potentially leading to future leadership roles.

• Cross-functional Exposure: Gain valuable insights into product development, user acquisition strategies, and broader marketing operations.

• Industry Trends: Stay abreast of emerging trends in digital advertising, creative technology, and AI applications in marketing.

📝 Enhancement Note: This role offers significant challenges that are directly tied to growth opportunities. Overcoming these challenges will build highly sought-after skills in performance creative, AI integration, and data-driven marketing strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative hypotheses for paid ad campaigns. How do you decide what to test?" (Focus on data inputs, audience segmentation, and creative elements.)

• "Walk us through a successful paid ad campaign you designed. What was your role, what creative choices did you make, and what were the key performance metrics?" (Be ready to show specific examples from your portfolio.)

• "How have you used AI tools in your creative production workflow? Provide specific examples of how they improved your output or efficiency." (Detail the tools, the task, and the measurable benefit.)

• "How do you balance maintaining brand guidelines with the need for creative experimentation and platform-specific optimization?" (Discuss your approach to adaptation and consistency.) Company & Culture Questions:

• "What interests you about working with AI-powered creative technology and performance marketing?" (Connect your skills and aspirations to the role and company mission.)

• "How do you approach collaboration with non-creative teams like marketing and product?" (Highlight your communication style and ability to translate creative concepts into business terms.)

• "Describe a time you had to work independently with minimal direction. How did you ensure you were on track and meeting objectives?" (Showcase your proactivity and self-management skills.)

• "What are your expectations for a remote work environment and team culture?" (Align your expectations with the described collaborative and experimental culture.) Portfolio Presentation Strategy:

• Structured Walkthrough: Organize your portfolio logically, perhaps by campaign type, platform, or impact.

• Quantify Everything: Use numbers, percentages, and data points to demonstrate the success of your creative work.

• Focus on "Why": Explain the strategic rationale behind your design choices, not just the aesthetic.

• Highlight AI Impact: Clearly call out where and how AI tools were used, and the specific value they added.

• Concise Storytelling: Be prepared to present each case study within 3-5 minutes, focusing on the key takeaways.

📝 Enhancement Note: Prepare to be challenged on your data analysis skills, your creative process, and your ability to integrate emerging technologies like AI. A strong portfolio with quantifiable results is non-negotiable.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided job link on Jobgether.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight performance creative, paid acquisition, AI tool usage, and data-driven design. Select your strongest, most relevant projects that demonstrate quantifiable impact.

• Resume Optimization: Clearly articulate your 3+ years of experience in performance creative and list specific tools (Figma, Photoshop, After Effects, Premiere, CapCut, AI tools). Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, performance insights, and AI integration strategies. Prepare to walk through your portfolio with clear, concise narratives about your work and its results.

• Company Research: Understand Jobgether's role in the application process and research the general landscape of AI-powered creative technology companies to understand the industry context of the partner company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.