Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer

Company: Jobgether (Partner Company)

Location: Brazil

Job Type: Full-time Contractor

Category: Creative Operations / Performance Marketing Creative

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute high-impact paid advertising creative assets across static, motion, and User-Generated Content (UGC) styles for major platforms like Meta, Google, and TikTok.

• Own the complete creative testing lifecycle, from formulating data-driven hypotheses to launching campaigns, analyzing performance metrics, and iterating on winning concepts for continuous optimization.

• Leverage AI-powered image and video generation tools as an integral part of the daily production workflow to enhance creative output and efficiency.

• Collaborate closely with performance marketing, user acquisition, and product teams to align creative strategies with overarching growth objectives and establish a comprehensive performance creative playbook.

📝 Enhancement Note: This role is identified as a "Performance Creative Designer," indicating a strong focus on the intersection of visual design and measurable marketing outcomes. The emphasis on "owning the full creative testing cycle" and "turning data into creative decisions" suggests a need for a candidate who is not just a visual artist but also a strategic thinker with a data-informed approach to creative development, which is crucial in modern Revenue Operations and GTM strategies.

📈 Primary Responsibilities

• Produce a diverse range of high-quality paid advertising creative assets, including static images, motion graphics, and UGC-style videos, tailored for Meta, Google, TikTok, and other relevant advertising placements.

• Take full ownership of the creative testing pipeline, encompassing hypothesis generation, asset production, campaign launch, performance analysis, and iterative refinement of successful creative concepts.

• Translate key performance metrics (e.g., hook rate, click-through rate) into actionable creative improvements and innovative new concepts, demonstrating an ability to drive creative decisions without relying solely on detailed briefs.

• Integrate AI-powered image and video generation tools into the daily production workflow, applying learnings to optimize creative output and explore novel visual approaches.

• Ensure creative output maintains consistency with established brand guidelines while adapting tone, messaging, composition, and formats to resonate with diverse audiences and specific advertising platforms.

• Foster close collaboration with performance marketing, user acquisition, creative, and product stakeholders to ensure creative production efforts are strategically aligned with critical growth priorities.

• Contribute to the improvement of internal creative tools and workflows by sharing insights and production learnings with the product team.

• Continuously research and explore new creative concepts, formats, hooks, and visual styles to drive improvements in paid acquisition performance and establish best practices.

📝 Enhancement Note: The responsibilities highlight a proactive and self-directed approach. Phrases like "own the creative testing pipeline end to end," "without relying solely on detailed briefs," and "proactively develop ideas" indicate a need for a candidate who can operate with significant autonomy and strategic foresight, common in mid-level to senior operations roles focused on driving measurable results.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles and marketing analytics is expected, often gained through formal education or equivalent practical experience.

Experience: 3+ years of professional experience in creating performance marketing, paid acquisition, or advertising creative.

Required Skills:

• Proven experience creating performance marketing or paid acquisition creative assets.

• A robust portfolio showcasing launched paid advertisements, including context on successful concepts and performance rationale.

• Proficiency in static design tools such as Figma or Photoshop.

• Proficiency in motion design tools such as After Effects, Premiere, or CapCut.

• Hands-on experience integrating AI image or video generation tools into real-world creative production workflows.

• Strong understanding of advertising creative fundamentals, including hooks, initial engagement (first three seconds), visual hierarchy, messaging, platform specifications, and advertising policy compliance.

• Demonstrated analytical mindset with the ability to interpret performance data and translate insights into effective creative testing decisions.

• Ability to work independently, take ownership of creative outcomes, and proactively generate ideas.

• Effective communication and collaboration skills for cross-functional teamwork. Preferred Skills:

• Experience with creative SaaS platforms like Canva, Picsart, or Photoroom.

• Knowledge of vector or 3D design principles.

• Experience in advertising copywriting.

• Familiarity with subscription products and their creative needs.

• Experience with creator-led audience growth strategies on platforms like Instagram or TikTok.

• Experience working in-house at a product company or with rapidly evolving digital products.

📝 Enhancement Note: The emphasis on a portfolio of launched ads with performance context and the requirement for hands-on AI tool integration points towards a practical, results-oriented candidate. This aligns with operations roles that demand tangible proof of impact and adaptability to new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a history of producing and launching paid advertisements across various platforms (Meta, Google, TikTok).

• Detailed case studies within the portfolio that explain the strategic thinking behind creative concepts, including the development of hypotheses, rationale for design choices, and specific performance goals.

• Evidence of iterative creative processes, showcasing how performance data was used to refine and optimize campaigns, leading to measurable improvements in metrics like hook rate and CTR.

• Demonstration of proficiency in both static and motion design tools, with examples that highlight technical skills and creative execution.

• Inclusion of projects that showcase the practical application of AI image and video generation tools within a live production workflow, detailing the benefits and outcomes. Process Documentation:

• Examples of workflow design for managing the end-to-end creative testing pipeline, from ideation and asset creation to analysis and iteration.

• Demonstration of how performance metrics are tracked, analyzed, and used to inform subsequent creative development cycles.

• Clear articulation of how brand guidelines are maintained while adapting creative elements for different audiences and platforms, showcasing a structured approach to creative governance.

📝 Enhancement Note: For a role focused on "performance creative," the portfolio is paramount. It's not just about aesthetics but about demonstrating a quantifiable impact and a systematic approach to creative optimization, mirroring the process-driven nature of operations roles.

💵 Compensation & Benefits

Salary Range: As a Full-time Contractor engagement based in Brazil, compensation will be aligned with the seniority and ownership of the role. Given the 2-5 years of experience requirement and the strategic nature of the role, a competitive hourly or project-based rate is expected. For a mid-level professional in Brazil with this skillset, rates could range from R$80 to R$150+ per hour, translating to an annual equivalent of R$166,400 to R$312,000+, depending on experience, specific project scope, and negotiation.

Benefits:

• Fully remote, full-time contractor engagement, offering flexibility and global accessibility.

• Significant ownership and autonomy over the entire creative testing pipeline, fostering a sense of direct impact.

• Opportunity to work with cutting-edge AI-powered image and video generation technology as a core part of the daily workflow.

• Direct, measurable connection between creative output and tangible business growth and user acquisition outcomes.

• Chance to establish and shape the performance creative function, developing the playbook for future initiatives.

• Close, collaborative working relationships with performance marketing, user acquisition, creative, and product teams.

• An environment that values direct feedback, open communication, initiative, experimentation, and continuous improvement.

• Opportunity to influence the practical application and development of AI-powered creative tools in performance marketing.

• Potential for professional growth and increased creative and strategic ownership as the product and company evolve.

Working Hours: This is a full-time engagement, typically implying around 40 hours per week. The remote nature provides flexibility in scheduling, though collaboration with teams in different time zones may necessitate some overlap during core business hours.

📝 Enhancement Note: The salary estimate is based on market research for freelance/contract graphic and motion designers with performance marketing experience in Brazil, factoring in the explicit mention of "seniority and ownership." The benefits list is directly extracted and elaborated upon from the provided text, emphasizing the contractor's autonomy and exposure to advanced technologies.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Creative Technology and AI sector, focusing on performance marketing and user acquisition. This implies a fast-paced, innovation-driven environment where data and technology play a central role in product development and client solutions. The target audience for the creative is likely diverse, spanning various consumer segments depending on the products being advertised.

Company Size: While not explicitly stated, the description of Jobgether as an "AI-powered matching process" and a platform connecting candidates with partner companies suggests a tech-focused organization that likely operates with agile teams and a lean operational structure. The partner company itself is looking for a specialized role, indicating they might be a growing startup or a well-established entity focused on scaling its user acquisition efforts.

Founded: The founding date is not provided. However, the emphasis on AI-powered technology and modern production workflows suggests a relatively recent establishment or a company that has significantly evolved to embrace current technological trends in marketing and design.

Team Structure:

• The Performance Creative Designer will be part of a cross-functional team that includes Performance Marketing specialists, User Acquisition managers, other Creative professionals, and Product team members.

• The reporting structure is likely to be matrixed, with the designer reporting to a Creative Lead or Head of Marketing/Growth, while collaborating closely with product and UA teams on specific campaign objectives.

• Cross-functional collaboration is a core tenet of this role, requiring seamless interaction and communication between design, marketing strategy, data analysis, and product development. Methodology:

• Data analysis is central, with a requirement to translate performance metrics into creative decisions and hypotheses. This points to a data-driven approach to creative development.

• Workflow planning and optimization strategies are essential, as the role involves owning the "full creative testing cycle" and improving production processes.

• Automation and efficiency practices are actively encouraged, particularly through the integration of AI tools into the creative production workflow.

Company Website: https://jobgether.com/ (for Jobgether's platform) and the partner company's website would be relevant if disclosed.

📝 Enhancement Note: The context provided focuses on how Jobgether facilitates the hiring process. The actual partner company's culture is inferred from the role's demands: a blend of creative innovation, data-driven decision-making, and agile collaboration, typical of growth-stage tech companies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 2-5 years of specialized experience. It offers significant ownership and autonomy, suggesting a career path that moves beyond junior execution to strategic contribution and process ownership within the performance creative domain. The "Performance Creative Designer" title implies a focus on measurable results, aligning with operational goals.

Reporting Structure: The designer will report to a lead within the marketing or creative function of the partner company, while working closely with user acquisition and product teams. This cross-functional reporting indicates exposure to various business units and strategic priorities.

Operations Impact: The role has a direct and measurable impact on business growth and acquisition outcomes. The performance creative designer is instrumental in driving key metrics that directly influence revenue and customer acquisition costs, making their contribution critical to the overall Go-To-Market strategy.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in performance marketing creative, A/B testing methodologies, and data analysis for creative optimization, potentially leading to a Senior Performance Creative Designer role.

• Technology Specialization: Become a subject matter expert in leveraging AI tools for creative production, influencing the company's adoption and best practices for these technologies.

• Leadership Potential: Grow into a lead creative role, mentoring junior designers, shaping the creative strategy, and potentially managing a small creative team or a larger portion of the creative budget and testing roadmap.

• Strategic Contribution: Contribute to the development of the broader performance creative playbook and influence product development through creative insights.

📝 Enhancement Note: The growth opportunities are framed through the lens of operations and GTM career progression, emphasizing skill specialization, strategic impact, and potential leadership within a data-driven creative function.

🌐 Work Environment

Office Type: This role is fully remote, meaning there is no traditional office environment. The work is conducted from the contractor's own location.

Office Location(s): The role is based in Brazil, but the fully remote nature means the designer can work from anywhere within Brazil.

Workspace Context:

• The remote work environment necessitates a self-disciplined approach to managing tasks and time effectively.

• Access to necessary design software, AI tools, and reliable internet connectivity is the responsibility of the contractor.

• Collaboration will occur primarily through digital communication channels (e.g., Slack, email, video conferencing), requiring strong virtual communication skills.

• The environment encourages initiative and experimentation, with opportunities to interact with cross-functional teams digitally.

Work Schedule: While the role is full-time, the remote nature likely offers flexibility in daily scheduling. However, effective collaboration will require coordinating with team members across potentially different time zones within Brazil (e.g., UTC-3, UTC-4, UTC-5), necessitating availability during core overlapping working hours for meetings and real-time discussions.

📝 Enhancement Note: The description emphasizes the fully remote aspect and the need for self-management and digital collaboration, which are standard considerations for operations professionals working in distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & AI Screening: Submit application through Jobgether. The AI-powered matching process will evaluate your profile against core requirements.

• Portfolio Review: Shortlisted candidates will have their portfolios reviewed by the partner company. Be prepared to showcase launched ads and explain performance rationale.

• Interview with Hiring Team: Expect interviews with key stakeholders (e.g., Head of Marketing/Growth, Creative Lead). These will likely assess your creative process, analytical skills, experience with AI tools, and cultural fit.

• Potential Creative Challenge/Case Study: You might be asked to complete a small creative challenge or present a deeper dive into a past campaign's performance and iteration strategy.

• Final Evaluation: Focus on demonstrating your ability to drive measurable results through creative excellence and your proactive, data-informed approach.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase paid advertising campaigns you've worked on and launched.

• Highlight Performance: For each project, clearly articulate the objective, your specific role, the creative strategy (including hypotheses), the tools used (especially AI), the performance metrics achieved (e.g., CTR, conversion rates, CPA), and key learnings or iterations.

• Showcase Process: Demonstrate your understanding of the end-to-end creative testing cycle. Use visuals to illustrate your process, from initial concept to final asset and performance analysis.

• Explain AI Integration: Clearly describe how you integrated AI tools into your workflow, the impact it had, and any challenges or unique approaches you employed.

• Tailor to the Role: Emphasize your ability to translate data into creative decisions and your proactive, self-directed work style.

Challenge Preparation:

• Understand the Metrics: Be ready to discuss common performance marketing KPIs (hook rate, CTR, conversion rate, ROAS, CPA) and how creative impacts them.

• Think Strategically: Prepare to outline how you would approach developing creative hypotheses for a new product or campaign.

• Practice AI Application: Be ready to explain your thought process for using AI tools to generate specific creative assets or explore new concepts.

• Communicate Clearly: Practice explaining complex creative and performance concepts concisely and effectively.

📝 Enhancement Note: The application process emphasizes the AI screening by Jobgether and then a direct handover to the partner company. The advice focuses on making the portfolio a powerful tool for demonstrating operational impact and strategic thinking, which is critical for roles that bridge creative and performance metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Static Design: Figma, Photoshop (or comparable tools like Adobe Illustrator, Affinity Designer). Proficiency expected for creating ad banners, static images, and visual mockups.

• Motion Design/Video Editing: After Effects, Premiere Pro, CapCut (or comparable tools like DaVinci Resolve, Final Cut Pro). Essential for creating animated ads, video edits, and UGC-style content.

• AI Image & Video Generation: Hands-on experience with tools such as Midjourney, Stable Diffusion, DALL-E, RunwayML, or similar AI platforms is a core requirement for this role.

Analytics & Reporting:

• Familiarity with analyzing performance data from platforms like Meta Ads Manager, Google Ads, and TikTok Ads Manager.

• Ability to interpret metrics such as Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Hook Rate.

• Proficiency in creating clear visualizations or reports to communicate creative performance insights. CRM & Automation:

• While not a direct CRM role, understanding how creative assets are managed and deployed within marketing automation workflows or ad platforms is beneficial.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) may be useful for managing the creative testing pipeline.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools, with a significant emphasis on AI generation platforms. This highlights the forward-thinking nature of the role and the expectation for proficiency in modern creative workflows.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value is leveraging performance data to inform all creative decisions and strategic direction.

• Experimentation & Iteration: The team thrives on a culture of continuous testing, learning, and rapid iteration to discover what resonates with audiences.

• Proactive Initiative: Candidates are expected to be self-starters who can identify opportunities and drive projects forward without constant supervision.

• Efficiency & Automation: Embracing new technologies, especially AI, to streamline production workflows and enhance output is highly valued.

• Collaboration & Open Communication: Working effectively across different teams and providing constructive feedback are essential for success.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing, user acquisition, and product teams, ensuring creative efforts are aligned with business goals.

• Feedback-Driven Process: An open exchange of feedback is encouraged to refine creative concepts and improve performance.

• Knowledge Sharing: Sharing insights from creative testing and AI tool usage contributes to building a collective understanding and improving overall team performance.

📝 Enhancement Note: The cultural values described are highly aligned with those found in successful Revenue Operations and Growth teams, emphasizing data, experimentation, and cross-functional collaboration to drive business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually compelling and innovative creative assets that also meet strict performance metrics and drive measurable results.

• Rapidly Evolving AI Landscape: Staying current with fast-paced advancements in AI creative tools and effectively integrating them into production workflows requires continuous learning.

• Platform-Specific Optimization: Adapting creative strategies and assets to the unique specifications, algorithms, and audience behaviors of different platforms (Meta, Google, TikTok) can be complex.

• Data Interpretation Complexity: Translating raw performance data into actionable creative insights, especially for highly iterative testing cycles, requires strong analytical and critical thinking skills.

Learning & Development Opportunities:

• Specialized Skill Advancement: Deepen expertise in performance creative, AI-driven design, and advanced A/B testing methodologies.

• Industry Exposure: Gain exposure to cutting-edge creative technology and performance marketing strategies within a dynamic tech environment.

• Mentorship & Collaboration: Learn from experienced performance marketers and product professionals, contributing to a rich knowledge-sharing ecosystem.

• Playbook Development: Opportunity to contribute significantly to establishing and refining the company's performance creative playbook, enhancing strategic influence.

📝 Enhancement Note: These challenges and growth opportunities are framed to highlight the dynamic and evolving nature of performance marketing creative, requiring continuous learning and adaptability—key traits for operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative hypotheses for a new paid advertising campaign. How do you leverage data to inform these hypotheses?"

  • Preparation: Be ready to walk through a specific example from your portfolio, detailing the data you analyzed, the hypotheses you formed, and the resulting creative.

• "How do you approach collaborating with performance marketing and user acquisition teams to ensure your creative efforts align with their goals and KPIs?"

  • Preparation: Prepare examples of cross-functional collaboration, highlighting communication strategies and how you've incorporated feedback from other departments.

• "Walk us through a time you used performance data to significantly improve a creative asset or campaign. What was the insight, and what was the outcome?"

  • Preparation: Choose a strong case study from your portfolio that clearly demonstrates your analytical skills and ability to drive measurable results through creative iteration. Company & Culture Questions:

• "What interests you about working with AI-powered creative tools, and how have you incorporated them into your workflow previously?"

  • Preparation: Research Jobgether and the broader AI creative tech industry. Be ready to discuss your experience with specific AI tools and your vision for their future in creative production.

• "How do you stay motivated and proactive in a fully remote work environment, and what is your preferred style of team collaboration?"

  • Preparation: Highlight your self-management skills and provide examples of successful remote collaboration.

• "How do you see performance creative contributing to the overall growth strategy of a company?"

  • Preparation: Connect your role directly to business objectives like user acquisition, customer lifetime value, and revenue growth. Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation as a narrative, guiding the interviewer through your process, challenges, solutions, and results for each key project.

• Quantify Impact: Always back up your claims with specific metrics and data points. Use clear visuals (charts, graphs) to illustrate performance improvements.

• Highlight AI Integration: Clearly articulate where and how you used AI tools, the benefits gained (e.g., speed, novelty, cost-efficiency), and any unique approaches you took.

• Demonstrate Ownership: Emphasize your proactive approach, your ability to take initiative, and your ownership of the creative outcomes.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating not just creative talent but also operational acumen: strategic thinking, data analysis, process ownership, and effective collaboration, all crucial for success in operations-aligned roles.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the Jobgether platform. Ensure your profile accurately reflects your experience and skills.

• Portfolio Customization: Tailor your portfolio to highlight your strongest performance creative work, specifically showcasing launched ads, AI tool integration, and quantifiable results. Prepare concise case studies for your most impactful projects.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of experience in performance marketing creative, emphasizing your proficiency in both static and motion design tools, and your hands-on experience with AI creative technologies. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, your data analysis methodology, and your approach to iterative testing. Prepare specific examples that demonstrate your ability to drive measurable results and collaborate effectively.

• Company Research: Understand Jobgether's AI-matching process and research the partner company's products or services (if identifiable) to better tailor your responses and demonstrate genuine interest in their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.