Performance & Social Creative Designer (Part-Time)

📍 Job Overview

Job Title: Performance & Social Creative Designer (Part-Time)

Company: Scale Army Careers

Location: Cairo, Egypt (Remote)

Job Type: CONTRACTOR

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This is a hands-on, execution-focused creative role responsible for translating established creative direction into polished, platform-ready content for paid media and organic social channels.

• The role requires a strong understanding of performance marketing creative production, including the ability to create and iterate assets for A/B testing and optimization across Meta, Instagram, and TikTok.

• The designer will adapt and version content for various social formats, ensuring brand consistency while meeting performance objectives.

• This part-time contractor position requires availability during U.S. business hours, supporting clients in the emerging haircare industry.

📝 Enhancement Note: This role is specifically for a designer who can execute based on existing creative direction and performance insights, rather than a senior strategic creative lead. The emphasis is on speed, organization, and a performance mindset within established brand guidelines. The target audience for this role is operations-minded creatives who can efficiently produce and iterate content.

📈 Primary Responsibilities

• Translate paid media concepts and creative briefs into polished, platform-ready assets across Meta, TikTok, and other digital channels, ensuring brand consistency.

• Create and version static, motion, and video assets for performance marketing initiatives, including adapting existing video, UGC, and creator content into paid social executions.

• Develop multiple creative variations (hooks, openings, headlines, supers, CTAs, visual treatments) to support structured performance testing and iterative optimization based on insights.

• Thoughtfully recompose and adapt creative across required placements and formats (1:1, 4:5, 9:16), optimizing for each social platform's specifications and visual behavior.

• Support organic social channels by resizing, reformatting, and adapting assets for Instagram Feed, Reels, Stories, and TikTok, including designing carousels and social-first graphics.

• Maintain organized paid and organic creative files, versions, and deliverables, managing multiple requests, formats, revisions, and deadlines simultaneously.

• Repurpose existing campaign, product, social, UGC, and creator assets into new paid and organic executions to increase creative velocity and output.

• Collaborate closely with Creative, Growth, and Social teams, working independently within established creative systems while ensuring seamless communication and feedback integration.

📝 Enhancement Note: The emphasis on "Creative Testing & Optimization" and "Platform Adaptation & Creative Versioning" highlights the operational aspect of this creative role. Candidates are expected to manage a high volume of creative iterations efficiently and systematically, a key trait for success in performance marketing creative roles.

🎓 Skills & Qualifications

Education: Not specified, but a strong portfolio is paramount.

Experience: 3+ years of professional experience in graphic design, digital design, social creative, or performance creative.

Required Skills:

• Strong graphic design and typography skills with the ability to produce polished, visually elevated digital creative.

• Deep understanding of Meta, Instagram, and TikTok creative formats, specifications, and platform best practices.

• Proven ability to translate established creative direction and campaign concepts into effective platform-ready executions.

• Skilled at developing and iterating performance creative based on testing needs and campaign insights.

• Proficient with Adobe Creative Suite and/or comparable professional design platforms.

• Highly organized and capable of managing multiple creative versions, formats, revisions, and deadlines simultaneously.

• Ability to work quickly and efficiently without sacrificing creative quality.

• Experience working with UGC and creator footage.

• Strong eye for composition, typography, detail, and brand consistency. Preferred Skills:

• Experience with beauty, fashion, wellness, lifestyle, or other visually elevated consumer brands.

• Comfort and proficiency in editing video and working with motion-based content; stronger video and motion capabilities are preferred.

• Experience designing specifically for Meta, Instagram, TikTok, or similar digital platforms.

• Experience in adapting compositions thoughtfully across 1:1, 4:5, 9:16, and other required formats while preserving visual quality.

• Proactive in identifying opportunities to repurpose existing content and increase creative output.

📝 Enhancement Note: The required skills emphasize execution, efficiency, and platform-specific knowledge, aligning with the operational demands of performance marketing creative. The preference for video and motion capabilities suggests a growing need for dynamic content in paid social campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating paid social and organic social creative work is required, showcasing the ability to translate creative direction into platform-ready assets.

• The portfolio should include examples of creative testing variations and adaptations for different social media formats (e.g., Meta, Instagram, TikTok).

• Showcase experience in editing UGC and creator footage into compelling social executions.

• Highlight examples of maintaining brand consistency across diverse creative outputs.

• Include case studies or examples that demonstrate the ability to iterate on creative based on performance insights. Process Documentation:

• Demonstrate a systematic approach to managing multiple creative requests, versions, and deadlines, indicating efficient workflow and asset management.

• Provide examples of how you've adapted creative for different placements and formats, showcasing thoughtful recomposition rather than simple resizing.

• Showcase ability to optimize creative based on platform specifications and visual behavior.

• Illustrate how you've repurposed existing content (campaign, product, UGC, creator assets) into new paid and organic executions.

📝 Enhancement Note: Given the performance-driven nature of the role, a portfolio that clearly demonstrates a structured approach to creative production, iteration, and adaptation will be highly valued. Candidates should be prepared to discuss their process for managing creative workflows and incorporating feedback.

💵 Compensation & Benefits

Salary Range: $750 - $1,200 USD per month.

Benefits:

• As a contractor role, benefits are not explicitly detailed but may include:

  • Flexible work hours aligned with U.S. business time zones.

  • Opportunity to work with an emerging brand in the haircare industry.

  • Potential for ongoing contract work based on performance.

  • Remote work flexibility. Working Hours: Part-Time, approximately 30 hours per week, specifically from 9:00 AM to 3:00 PM U.S. business hours (time zone to be confirmed with client).

📝 Enhancement Note: The salary range is provided on a monthly basis for a part-time role. Candidates should factor in the requirement to work during specific U.S. business hours, which may require adjusting their local schedules. The estimated 30 hours/week is derived from the provided range and typical part-time expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Haircare (emerging brand). The company focuses on hydration, high-performance formulas, and supporting healthier hair and scalp over time.

Company Size: Not specified, but the role supports an "emerging haircare brand," suggesting a dynamic, growth-oriented environment.

Founded: Not specified, but the brand is "preparing to launch and establish its paid and organic social presence," indicating it's in a crucial growth phase.

Team Structure:

• The role will collaborate closely with "Creative and Growth teams" and partner with the "Social team." This implies a cross-functional working environment.

• The designer will work under established creative direction, suggesting a clear brand and strategy framework is in place.

• The focus is on execution, indicating a team that values efficiency and output. Methodology:

• The brand emphasizes "high-performance formulas" and "supporting healthier hair and scalp," suggesting a data-informed and results-driven approach.

• Performance marketing is a core component, indicating a data-driven methodology for creative testing and optimization.

• Emphasis on translating "established creative direction" and "performance insights" points to a structured creative process.

Company Website: https://careers.scalearmy.com/

📝 Enhancement Note: The company is in a launch phase, offering an opportunity to significantly impact its visual presence. The culture is likely fast-paced, collaborative, and focused on measurable results, especially within the performance marketing context.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Creative Designer (2-5 years experience). This role is execution-focused, translating existing direction rather than setting high-level strategy.

Reporting Structure: The designer will collaborate with Creative, Growth, and Social teams, likely reporting to a Creative Lead or Marketing Manager overseeing paid media and social efforts.

Operations Impact: The designer's work directly impacts the brand's customer acquisition through paid social campaigns and brand awareness through organic social content. Their ability to efficiently produce and iterate creative directly influences campaign performance and the brand's visual identity.

Growth Opportunities:

• Deepen expertise in performance marketing creative by working closely with a Growth team and iterating based on data.

• Gain experience in a rapidly growing consumer brand, potentially leading to more senior creative roles within the company or similar organizations.

• Develop specialized skills in video editing and motion graphics for social media.

• Expand understanding of creator content and UGC integration into paid campaigns.

• Opportunity to contribute to the visual strategy of a brand from its early stages.

📝 Enhancement Note: While this is a contractor role, the experience gained in performance creative, social media adaptation, and working with an emerging brand can be a significant stepping stone for career advancement in digital creative roles.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Open to candidates in LATAM, Africa, and Eastern Europe, with specific mention of Egypt, Argentina, Ethiopia, South Africa, and Nigeria. However, candidates must be available to work during U.S. business hours, aligning with client time zones.

Workspace Context:

• The role operates within a remote, distributed team environment.

• Collaboration will primarily be digital, requiring strong communication skills.

• Access to necessary design software (Adobe Creative Suite) is expected.

• The environment is likely dynamic, requiring adaptability and proactivity.

Work Schedule: Part-Time (approx. 30 hours/week) with a specified availability window of 9:00 AM - 3:00 PM U.S. business hours. This requires careful time zone management.

📝 Enhancement Note: The remote nature and specific U.S. business hours requirement are critical for setting expectations. Candidates must be comfortable with asynchronous communication and managing their workflow to align with client availability.

📄 Application & Portfolio Review Process

Interview Process:

• Application Form: Standard initial screening.

• Video Showcase: Candidates are required to record a video showcasing their skill sets. This is a key differentiator, allowing them to demonstrate their creative abilities and communication style beyond a static portfolio.

• Portfolio Review: Expect detailed review of the portfolio, focusing on paid social, organic social, performance creative, and video editing examples.

• Potential Skills Assessment: May involve a creative exercise or task to assess practical design and adaptation skills under timed conditions.

• Team/Hiring Manager Interview: Discussion about experience, approach to creative problem-solving, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Showcase a diverse range of paid and organic social creative, highlighting adaptability and platform-specific execution.

• Highlight Performance Creative: Include examples of creative variations for testing and how you've iterated based on insights.

• Demonstrate Video/Motion Skills: If you have them, prominently feature video editing, motion graphics, and UGC adaptation examples.

• Showcase Brand Consistency: Include projects where you've maintained or adapted to established brand guidelines effectively.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or client, with brief descriptions of your role and the objectives.

• Be Ready to Discuss Process: Prepare to talk through your workflow, how you manage revisions, and your approach to creative problem-solving.

Challenge Preparation:

• Video Skills: Practice recording a concise and impactful video showcasing your core strengths relevant to the job description.

• Creative Adaptation: Be prepared to discuss how you would adapt a given creative concept for different platforms (e.g., turning a static image into a short video for TikTok).

• Performance Mindset: Think about how you approach creative from a performance perspective – what elements do you focus on to drive clicks or engagement?

• Brand Guidelines: Understand how to work within and adapt to a given set of brand guidelines.

📝 Enhancement Note: The video showcase is a critical component. Candidates should treat it as a mini-presentation of their skills and personality, tailored to the role's requirements. Emphasize creativity, efficiency, and a performance-oriented approach in both the video and portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency is a core requirement, likely including Photoshop, Illustrator, After Effects, and Premiere Pro.

• Design Platforms: Comparable professional design tools may be acceptable.

Analytics & Reporting:

• While not explicitly a design tool, understanding how to interpret basic performance insights from Meta Ads Manager, TikTok Ads Manager, or similar platforms is crucial for iterating creative. CRM & Automation:

• Not directly applicable to the designer's core toolset, but awareness of how creative is deployed within ad platforms is beneficial.

📝 Enhancement Note: The emphasis is heavily on Adobe Creative Suite, particularly for graphic design, motion graphics, and video editing. Candidates should highlight their proficiency and specific experience with these tools in their application and portfolio.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: The role demands quick, organized production of multiple creative variations.

• Performance-Oriented: Creative output is directly tied to campaign performance and testing needs.

• Brand Consistency: Maintaining an elevated and consistent visual identity across all channels is paramount.

• Adaptability: Ability to translate direction, adapt assets, and iterate based on feedback and insights.

• Collaboration: Working effectively with cross-functional teams (Creative, Growth, Social).

Collaboration Style:

• Primarily digital collaboration, requiring clear communication and responsiveness.

• Working within established creative systems and directions.

• Proactive communication regarding progress, challenges, and opportunities for repurposing content.

• Openness to feedback and iterative revisions.

📝 Enhancement Note: The culture leans towards a results-driven, execution-focused environment where creative output is measured by its effectiveness and efficiency. Candidates who thrive in structured yet dynamic settings will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance Needs: Creating assets that are both visually on-brand and optimized for high conversion rates.

• High Volume of Iterations: Managing the demand for multiple creative variations for A/B testing and platform adaptation.

• Working with Existing Assets: Effectively transforming raw footage (UGC, creator content) into polished, platform-ready ads.

• Time Zone Alignment: Working within U.S. business hours while based in LATAM, Africa, or Eastern Europe.

• Quick Turnaround Needs: Supporting immediate creative requests for organic social.

Learning & Development Opportunities:

• Deep Dive into Performance Creative: Gaining hands-on experience with data-driven creative optimization for paid social.

• Social Media Platform Specialization: Enhancing expertise in creative best practices for Meta, Instagram, and TikTok.

• Video & Motion Graphics Skills: Opportunity to hone video editing and motion design capabilities.

• Emerging Brand Experience: Contributing to the visual identity of a brand in its formative stages.

• Remote Work Best Practices: Refining skills in remote collaboration and time management.

📝 Enhancement Note: The challenges are directly related to the operational demands of performance marketing creative. Overcoming these challenges offers significant opportunities for skill development in a highly relevant and in-demand area of digital marketing.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a creative brief into multiple variations for A/B testing on Meta?" (Focus on process, iteration, and performance elements).

• "Describe a time you had to adapt existing assets (e.g., UGC, campaign footage) into a paid social ad. What was your process?" (Highlight creative problem-solving and execution).

• "How do you ensure brand consistency while also pushing creative boundaries for performance?" (Demonstrate balance and understanding of brand guidelines).

• "What are the key differences in creative best practices between Instagram Feed, Stories, and TikTok?" (Show platform-specific knowledge). Company & Culture Questions:

• "What interests you about working with an emerging haircare brand?" (Show genuine interest and research).

• "How do you manage your workflow and prioritize tasks when working remotely with multiple stakeholders?" (Highlight organizational and communication skills).

• "How do you stay updated on the latest trends in social media creative and performance marketing?" (Demonstrate proactivity and continuous learning). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Paid Social Campaigns, Organic Social Content, Video Editing) or by the client/brand.

• Case Studies: For key projects, provide brief context: the objective, your role, the creative solution, and the impact (if performance data is available).

• Highlight Iteration: Specifically point out examples where you created multiple variations of a creative concept for testing.

• Video Showcase: Be prepared to walk through your video showcase, explaining your technical skills and creative approach.

• Platform Adaptation: Clearly demonstrate how you've adapted creative for different aspect ratios and platform nuances.

📝 Enhancement Note: Expect questions that probe your understanding of performance marketing, your ability to execute efficiently, and your skill in adapting creative for various social platforms. The video showcase and portfolio are your primary tools for demonstrating these capabilities.

📌 Application Steps

To apply for this operations position:

• Fill in the application form on the Ashby portal.

• Prepare Your Portfolio: Curate a selection of your best paid social creative, organic social content, and any video editing/motion graphics work. Ensure it highlights your ability to create platform-ready assets and iterate on designs.

• Record Your Video Showcase: Prepare a concise video (likely 1-3 minutes) that demonstrates your key design skills, your understanding of social media platforms (Meta, Instagram, TikTok), and your approach to performance creative.

• Tailor Your Resume: Ensure your resume clearly outlines your 3+ years of relevant experience, highlighting skills in Adobe Creative Suite, social media design, and performance creative.

• Research the Brand: Familiarize yourself with the emerging haircare brand's current (or anticipated) online presence and brand identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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