Performance Ad Creative Designer

📍 Job Overview

Job Title: Performance Ad Creative Designer

Company: Petra Brands

Location: Ho Chi Minh City, Vietnam

Job Type: Freelance, Contract, or Full-time (depending on candidate fit)

Category: Marketing Operations / Creative Operations / Performance Marketing Creative

Date Posted: May 4, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead high-volume, high-converting creative production for direct-to-consumer (DTC) paid media campaigns.

• Act as a direct-response specialist, prioritizing visual design that sells and communicates instantly.

• Bridge the gap between high-level visual aesthetics and rapid execution for diverse ad formats.

• Leverage AI tools to significantly scale creative output and enhance production efficiency.

• Deeply understand and apply principles of hooks, customer pain points, and platform-native ad formats.

📝 Enhancement Note: This role is explicitly focused on performance marketing creative, meaning the primary output is designed to drive direct response and conversions, rather than build broad brand awareness. The emphasis on "selling" and "communicating instantly" highlights the need for immediate impact in ad visuals.

📈 Primary Responsibilities

• Design static ad concepts and generate rapid variations for Meta, TikTok, YouTube, and Native advertising placements.

• Translate existing brand assets and identified customer pain points into compelling ad creatives that effectively test specific hooks and buying desires.

• Produce both "Native-style" ads (UGC-inspired, problem-led, organic feel) and "Designed" ads (benefit-led, comparison charts, product-focused layouts).

• Independently interpret lean creative briefs to identify unique advertising angles and develop "advertorial-style" content with minimal direction.

• Analyze creative testing data and performance metrics (ROAS, CTR, CPA) to refine winning concepts and discontinue underperforming visuals.

• Collaborate with marketing teams to ensure creative aligns with campaign objectives and performance goals.

• Stay abreast of emerging ad platform creative trends and best practices to maintain a competitive edge.

📝 Enhancement Note: The emphasis on "lean briefs" and "advertorial-style thinking" suggests the candidate needs to be proactive in ideation and strategic in translating minimal direction into impactful creative. The responsibility to use performance data directly implies a data-informed creative process, not just aesthetic execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. A background in Graphic Design, Digital Marketing, or a related field is beneficial.

Experience: Minimum of 2-5 years of experience in designing performance-driven ad creatives for paid media platforms.

Required Skills:

• Proven experience creating direct-response ad creatives for paid social media (Meta, TikTok, YouTube).

• Demonstrated ability to design both "native-style" (UGC-inspired) and "designed" (benefit-led) ad formats.

• Proficiency in using AI tools for creative generation, iteration, and scaling (e.g., Midjourney, Stable Diffusion, AI-powered editing tools).

• Strong understanding of customer pain points, hooks, and direct-response marketing principles.

• Ability to analyze and interpret ad performance data (ROAS, CTR, CPA) and translate insights into creative improvements.

• Fluency in relevant design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, After Effects; Figma).

• Excellent visual storytelling skills and an eye for immediate impact.

• Ability to work independently and manage multiple projects in a fast-paced environment.

Preferred Skills:

• Experience specifically within the Health, Wellness, Beauty, or Fitness consumer product categories.

• Familiarity with A/B testing methodologies for creative elements.

• Understanding of different platform-native formats and user behavior on each.

• Experience with video ad creative production and editing.

• Basic understanding of e-commerce DTC marketing strategies.

📝 Enhancement Note: The explicit requirement for AI tool fluency is a key differentiator, indicating the company's strategy to leverage technology for rapid creative iteration and volume. The preference for specific consumer brand experience suggests a need for domain-specific understanding of customer psychology and product marketing within those sectors.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive collection showcasing a minimum of 15-20 examples of high-performance paid social ads (static and/or short video).

• A clear distinction between "native-style" (organic feel, problem-led) and "designed" (benefit-focused, structured) ad creatives.

• Evidence of creative variations or iterations based on performance feedback or testing.

• Examples that demonstrate an understanding of hooks, customer pain points, and immediate communication.

Process Documentation:

• Ability to articulate your creative process from brief to final asset, including ideation, design, iteration, and optimization.

• Clear explanation of how you integrate performance data into your creative workflow.

• Demonstration of how you utilize AI tools to enhance speed, volume, or creative range in your design process.

• Understanding of how to adapt creative assets for different platforms (Meta, TikTok, YouTube, Native) while maintaining core messaging.

📝 Enhancement Note: The emphasis on a "showcase of actual paid social ads rather than just general branding or web design" is critical. Candidates must curate their portfolios to highlight direct-response work and be prepared to discuss the performance implications of their creative choices.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a remote Performance Ad Creative Designer with 2-5 years of experience in Vietnam, a competitive salary range for this role would typically fall between VND 20,000,000 to VND 35,000,000 per month for full-time employment, or equivalent hourly/project rates for freelance/contract roles. This estimate considers the specific requirements for performance-driven creative output, AI tool proficiency, and the need for direct-response expertise.

📝 Enhancement Note: This salary range is an estimate for a full-time role in Vietnam. Freelance or contract rates would be negotiated based on project scope, volume, and duration. The specific compensation will depend on the candidate's experience level, demonstrated performance, and the final agreed-upon employment type (freelance, contract, or full-time). International remote roles may offer compensation benchmarked against global standards, but local market conditions in Vietnam are factored into this estimate.

Benefits:

• Flexible Work Arrangement: Fully remote position offering flexibility in terms of location within Vietnam and work hours as long as performance targets are met.

• Performance-Based Bonuses: Potential for bonuses tied to campaign performance and successful creative contributions.

• Opportunity for Growth: Potential to transition to full-time employment and expand responsibilities within the marketing team.

• Access to Tools: Provision of necessary software licenses and potential access to premium AI creative tools.

• Direct Impact: Opportunity to see the direct impact of your creative work on business success and revenue.

• Diverse Project Exposure: Work on a variety of consumer brands and product categories.

Working Hours: Flexible, but expected to align with typical business needs for campaign management and performance analysis. Approximately 40 hours per week for full-time roles, with the understanding that project deadlines may require adjusted schedules. Clear communication and responsiveness during core business hours for collaboration are expected.

📝 Enhancement Note: Given the remote and contract/freelance options, benefits might differ. Full-time employees would likely receive a more comprehensive benefits package. The "flexible" nature of working hours is common in remote operations roles, emphasizing output over strict time tracking, but requiring strong self-management and responsiveness.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Consumer Goods (likely Health, Wellness, Beauty, Fitness based on preferences). Petra Brands operates within the competitive DTC e-commerce landscape, focusing on direct-to-consumer sales channels. This environment demands agility, data-driven decision-making, and a constant focus on customer acquisition and retention.

Company Size: (Information not provided, but inferred to be a growing DTC brand likely ranging from small to medium-sized, requiring individuals to be hands-on and adaptable.) A lean, growth-focused structure is typical for DTC brands, meaning individuals often wear multiple hats and contribute directly to measurable outcomes.

Founded: (Information not provided). As a DTC-focused company, Petra Brands likely emphasizes innovation, agile methodologies, and a strong understanding of digital marketing channels.

Team Structure:

• The Creative Designer will likely be part of a marketing or growth team, reporting to a Marketing Manager, Head of Performance Marketing, or Creative Lead.

• Collaboration will be essential with performance marketers, copywriters, and potentially other designers or agencies.

Methodology:

• Data-Driven Creative: Decisions on creative direction and execution are heavily influenced by performance metrics and A/B testing results.

• Agile Production: Emphasis on rapid iteration and high-volume output to keep pace with market demands and testing strategies.

• Customer-Centricity: Deep understanding of target customer needs, pain points, and preferences to inform creative messaging and visuals.

• Performance Focus: All creative efforts are ultimately aimed at driving measurable results, such as ROAS, CPA, and conversion rates.

Company Website: https://petrabrands.com/

📝 Enhancement Note: The lack of explicit company size and founding date necessitates an inference based on the DTC e-commerce model. This implies a dynamic, performance-oriented culture where creative output is directly tied to business results.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level or Senior Individual Contributor level, focusing on specialized creative production within the performance marketing function. The expectation is for a candidate to be largely autonomous in their creative output and to contribute strategically through data-informed design choices.

Reporting Structure: The Performance Ad Creative Designer will likely report to a Marketing Manager or a Head of Performance Marketing. They will work closely with performance marketers who manage the ad platforms and provide campaign briefs and performance feedback.

Operations Impact: The impact of this role is direct and measurable. Success means driving higher conversion rates, improving Return on Ad Spend (ROAS), and reducing Cost Per Acquisition (CPA) through compelling and optimized creative assets. This role is pivotal in the customer acquisition funnel for Petra Brands.

Growth Opportunities:

• Specialization: Deepen expertise in specific platforms (Meta, TikTok, YouTube) or creative types (video, UGC, animated ads).

• Leadership: Potentially grow into a Creative Lead or Art Director role for performance marketing, managing junior designers or external agencies.

• Strategy: Contribute more significantly to creative strategy development, testing frameworks, and campaign planning.

• Full-Time Transition: Opportunity to move from freelance/contract to a full-time position with enhanced benefits and career progression.

• Skill Expansion: Develop skills in areas like basic video editing, motion graphics, or even performance analytics to enhance creative output.

📝 Enhancement Note: The growth path emphasizes deepening specialized skills within performance creative rather than moving into broader brand design. The potential for full-time transition is a significant growth opportunity, offering stability and a more integrated role within the company.

🌐 Work Environment

Office Type: Fully Remote. This means the candidate will work from their own home office or a co-working space, with no central physical office for this specific role.

Office Location(s): While the role is remote, it is based in Vietnam, with a specific mention of Ho Chi Minh City. This suggests adherence to Vietnamese labor laws and potentially synchronous collaboration during Vietnamese business hours.

Workspace Context:

• Autonomy: The primary workspace is the candidate's own, requiring self-discipline, a reliable internet connection, and a suitable setup for design work.

• Digital Collaboration: All interaction, collaboration, and feedback will occur through digital channels (e.g., Slack, email, project management tools, video conferencing).

• Tool Accessibility: Access to necessary design software and AI tools will be provided or expected to be managed by the candidate, with potential for company-provided licenses or reimbursements.

• Performance-Oriented: The environment is driven by results and measurable outcomes, with a focus on delivering high-performing creative assets.

Work Schedule: While the role is remote and offers flexibility, candidates are expected to be available for collaboration during core business hours in Vietnam (Asia/Ho Chi Minh timezone) and to meet project deadlines. This typically means approximately 40 hours per week for full-time positions, but the emphasis is on output and meeting performance goals.

📝 Enhancement Note: The "remote OK" status with a specific Vietnamese location implies that while location-independent, candidates residing in Vietnam may be preferred or required for legal/payment reasons. The work environment is highly digital and self-directed.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of applications and portfolios to assess basic qualifications and alignment with the role's core requirements.

• Portfolio Presentation & Discussion: A dedicated session where candidates present their portfolio, discussing specific case studies, their creative process, and how their designs have driven performance. Be prepared to discuss ROAS, CTR, and CPA in relation to your work.

• Skills Assessment/Creative Challenge: A practical exercise, potentially a short creative brief or a task involving AI tools, to evaluate design skills, speed, and understanding of direct-response principles.

• Cultural Fit & Team Interview: An interview to assess alignment with the company's agile, performance-driven culture and to discuss collaboration style.

• Final Interview: With a hiring manager or senior leader to discuss role expectations, compensation, and next steps.

Portfolio Review Tips:

• Highlight Performance: Curate your portfolio to prominently feature ads that achieved strong performance metrics. Quantify results whenever possible (e.g., "Achieved X% CTR," "Contributed to Y ROAS").

• Showcase Versatility: Include examples of both "native-style" and "designed" ads to demonstrate your range.

• Explain Your Process: For each case study, clearly articulate your thought process, how you interpreted the brief, your creative strategy, and why you made specific design choices.

• Demonstrate AI Proficiency: Be ready to discuss how you've used AI tools in your workflow and the benefits they brought (e.g., speed, volume, new ideas).

• Platform Specificity: If possible, categorize examples by platform (Meta, TikTok, YouTube) to show your understanding of platform nuances.

Challenge Preparation:

• Understand DTC & Direct Response: Refresh your understanding of what drives conversions in e-commerce, focusing on attention-grabbing hooks and clear calls to action.

• Practice with AI Tools: Ensure you are comfortable using AI tools for image generation, ideation, and potentially basic editing to showcase speed and efficiency.

• Think Lean Briefs: Practice translating minimal information into actionable creative concepts. Focus on identifying core customer problems and benefits.

• Prepare to Discuss Metrics: Be ready to talk about how design impacts key performance indicators.

📝 Enhancement Note: The interview process heavily emphasizes practical demonstration of skills through portfolio review and a potential creative challenge, reflecting the performance-oriented nature of the role. Candidates should be prepared to "show, don't just tell," with concrete examples of their impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, potentially After Effects for motion graphics), Figma.

• AI Creative Tools: Proficiency with various AI image generation platforms (e.g., Midjourney, Stable Diffusion, DALL-E) and AI-assisted design tools for ideation, asset creation, and rapid iteration.

• Prototyping/Wireframing Tools: Figma or similar for layout and concept visualization.

Analytics & Reporting:

CRM & Automation:

• No direct CRM interaction is expected for this role, but understanding how ad campaigns feed into the broader customer journey and sales funnel is beneficial.

📝 Enhancement Note: The explicit mention of AI tools as "Primary Tools" underscores their importance in this role. Candidates should be prepared to demonstrate proficiency and discuss their strategic application in their design workflow.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and driving business growth through creative excellence.

• Agility & Speed: The ability to rapidly iterate, test, and deploy creative assets to keep pace with market trends and campaign demands.

• Data-Informed: Decisions are guided by performance metrics and analytical insights, rather than solely subjective aesthetic preferences.

• Customer-Centricity: A deep understanding of the target audience, their needs, and how to connect with them effectively through visuals.

• Proactiveness & Autonomy: Taking initiative in ideation, problem-solving, and managing one's own workflow with minimal supervision.

Collaboration Style:

• Digital & Asynchronous: Primarily collaborative through digital platforms like Slack, email, and project management tools, with potential for synchronous video calls as needed.

• Feedback-Oriented: Openness to receiving and providing constructive feedback on creative work to ensure continuous improvement.

• Cross-Functional: Working closely with performance marketers, copywriters, and other stakeholders to align creative with campaign objectives.

• Efficiency-Focused: A shared goal of optimizing processes and leveraging tools (like AI) to maximize output and impact.

📝 Enhancement Note: The culture is likely fast-paced and results-oriented, typical of successful DTC e-commerce businesses. The emphasis on "performance-driven" and "data-informed" values means that creative success is directly tied to business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Pressure: Consistently producing a large quantity of high-quality creative assets under tight deadlines.

• Balancing Art & Science: Effectively merging creative vision and aesthetic appeal with data-driven performance requirements.

• Rapid Platform Evolution: Keeping up with constant changes in ad platform algorithms, formats, and best practices.

• AI Integration: Effectively leveraging AI tools to enhance, not just replace, human creativity and strategic thinking.

• Remote Collaboration: Maintaining strong communication and collaboration without direct in-person interaction.

Learning & Development Opportunities:

• Mastering Performance Creative: Deepening expertise in direct-response design principles and conversion-focused visuals.

• AI Tool Specialization: Becoming an expert in leveraging cutting-edge AI tools for creative production.

• Platform Expertise: Gaining in-depth knowledge of creative requirements and best practices for Meta, TikTok, and YouTube ads.

• Industry Trends: Staying ahead of design and marketing trends within the DTC e-commerce space.

• Career Advancement: Potential to move into leadership roles or specialized creative functions within a growing company.

📝 Enhancement Note: The challenges are centered around speed, volume, and the dual demands of creative artistry and performance analytics. Growth opportunities are geared towards deepening specialized skills within the performance marketing creative domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a lean brief into a high-converting ad creative. How do you identify the core hook or customer pain point?"

• "How do you approach balancing aesthetic quality with the immediate needs of direct-response marketing? Can you give an example?"

• "Walk me through a time you used performance data (e.g., CTR, CPA) to inform a creative redesign or iteration. What were the results?"

• "How do you see AI tools impacting the role of a performance ad creative designer? What are the benefits and potential pitfalls?"

Company & Culture Questions:

• "What interests you about working for a direct-to-consumer brand like Petra Brands, specifically in a performance marketing role?"

• "How do you stay organized and manage multiple creative projects with competing deadlines in a remote environment?"

• "How do you approach receiving and giving constructive feedback on creative work?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key case study, clearly state the objective, your strategic approach, the creative execution, and the performance outcome. Use a consistent storytelling framework.

• Quantify Impact: Whenever possible, use numbers and metrics to demonstrate the success of your creative work. If exact numbers aren't available, discuss the qualitative impact or learning.

• Highlight AI Usage: Be prepared to show specific examples where AI tools were instrumental in your process, explaining the value they added.

• Show Your Range: Ensure your presentation includes examples of both native-style and designed ads, demonstrating your versatility.

• Be Ready for Follow-Up: Anticipate questions about your design choices, your understanding of the target audience, and how you would adapt your creative for different scenarios.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of direct-response marketing principles, proficiency with AI tools, and the ability to link creative output directly to business performance metrics. Portfolio presentation is key.

📌 Application Steps

To apply for this Performance Ad Creative Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select your strongest 15-20 pieces of direct-response ad creative, ensuring a mix of styles and showcasing your ability to drive performance. Be ready to discuss metrics and your creative process for each.

• Quantify Achievements: Update your resume to highlight specific achievements in performance marketing creative, using numbers and metrics where possible (e.g., "increased CTR by X%", "contributed to Y ROAS").

• Prepare Your AI Use Case: Be ready to articulate how you use AI tools in your design workflow and the specific benefits they bring to your output.

• Research Petra Brands: Familiarize yourself with their current marketing efforts (if publicly available) and understand the DTC e-commerce landscape they operate within.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.