Performance Ad Creative Designer

📍 Job Overview

Job Title: Performance Ad Creative Designer

Company: Petra Brands

Location: Manila, Metro Manila, Philippines

Job Type: Freelance, Contract, or Full-Time (depending on candidate fit)

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-04

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead high-volume, high-converting creative production for Direct-to-Consumer (DTC) paid media campaigns.

• Bridge the gap between high-level visual design and rapid, data-driven execution for paid social platforms.

• Produce both native-style (organic, problem-led) and polished, structured ad creatives optimized for performance.

• Leverage AI tools to scale creative output, ensuring efficiency and expanded creative range.

📝 Enhancement Note: This role is positioned within a performance marketing context, emphasizing direct-response design and conversion optimization over traditional brand building. The emphasis on "creative operations" is due to the high-volume, data-informed nature of the creative production required.

📈 Primary Responsibilities

• Design static ad concepts and rapid variations for Meta, TikTok, YouTube, and Native ad placements, focusing on direct-response objectives.

• Translate brand assets, customer pain points, and specific campaign objectives into compelling ad creatives designed to test distinct hooks and buying desires.

• Create diverse ad formats, including "Native-style" ads (UGC-inspired, problem-led, organic feel) and "Designed" ads (benefit-led, comparison charts, product-focused layouts).

• Interpret lean briefs to identify unique creative angles and develop "advertorial-style" content with minimal direction, focusing on immediate audience engagement.

• Analyze creative testing data (e.g., ROAS, CTR, CPA) to iterate on winning concepts, optimize underperforming visuals, and inform future creative strategy.

• Collaborate with performance marketing teams to understand campaign goals, target audiences, and performance benchmarks.

• Maintain an organized system for creative assets, variations, and performance data to facilitate efficient testing and iteration.

📝 Enhancement Note: The responsibilities clearly indicate a focus on performance marketing metrics and rapid iteration, making this a critical role within the broader GTM and marketing operations function. The expectation for "advertorial-style" thinking suggests a need for strong storytelling and persuasive design skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is advantageous.

Experience: Minimum of 2-5 years of experience in a creative role, with a significant emphasis on designing performance-driven ad creatives for paid social media platforms.

Required Skills:

• Proven experience designing static ad creatives for Meta (Facebook/Instagram), TikTok, and YouTube.

• Demonstrated ability to create both "Native-style" (UGC, organic feel) and "Designed" (benefit-driven, polished) ad formats.

• Strong understanding of direct-response marketing principles and conversion-focused design.

• Proficiency in industry-standard design software (e.g., Adobe Creative Suite - Photoshop, Illustrator; Figma, Canva).

• Experience discussing and analyzing creative performance metrics such as ROAS, CTR, and CPA.

• Fluency in utilizing AI tools to enhance creative speed, volume, and variety.

• Ability to interpret lean creative briefs and develop unique angles with minimal direction.

Preferred Skills:

• Experience with consumer brands in Health, Wellness, Beauty, or Fitness sectors.

• Familiarity with video editing software (e.g., Adobe Premiere Pro, After Effects) for basic video ad creation or asset manipulation.

• Understanding of A/B testing methodologies for creative elements.

• Experience with native advertising platforms and formats.

• Knowledge of customer pain points and buying desires within DTC markets.

📝 Enhancement Note: The emphasis on AI tools suggests a need for candidates who are early adopters and understand how to integrate these technologies into their workflow for efficiency and scale, a key trend in modern creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of actual paid social ads designed for Meta, TikTok, and YouTube, demonstrating conversion-focused design.

• Examples of both "Native-style" (e.g., UGC-inspired, problem-solution) and "Designed" (e.g., benefit-led, feature highlights) ad creatives.

• Case studies or specific examples detailing how creative decisions influenced campaign performance (e.g., improved CTR, ROAS).

• Evidence of rapid creative iteration and variation production for A/B testing purposes.

Process Documentation:

• Ability to articulate the process of translating customer pain points and lean briefs into ad creative concepts.

• Clear explanation of how performance data is used to inform creative iteration and optimization cycles.

• Documentation or examples of a structured approach to creating ad variations for testing.

• Understanding of workflow management for high-volume creative production pipelines.

📝 Enhancement Note: The portfolio requirements are highly specific to performance marketing, demanding evidence of direct impact on campaign metrics rather than just aesthetic appeal. This aligns with the operational need for measurable results in creative production.

💵 Compensation & Benefits

Salary Range: For a mid-level Performance Ad Creative Designer in Manila, Philippines, with 2-5 years of experience and remote capabilities, a competitive annual salary range would typically be between PHP 600,000 to PHP 1,200,000. This translates to approximately PHP 50,000 to PHP 100,000 per month. The exact figure will depend on the candidate's specific experience, skills, portfolio strength, and the final determination of employment type (freelance, contract, or full-time).

Benefits:

• Flexible Work Arrangement: Fully remote position offering significant work-life balance and autonomy.

• Performance-Based Opportunities: Potential for contract extensions or transition to full-time employment based on performance and business needs.

• Exposure to High-Growth DTC Brands: Opportunity to work with rapidly scaling consumer brands and contribute directly to their growth.

• Continuous Learning: Exposure to cutting-edge performance marketing strategies and AI creative tools.

• Competitive Compensation: Offering a salary commensurate with experience and market rates for remote roles in the Philippines.

Working Hours: While the role is remote, a commitment of approximately 40 hours per week is expected. Flexibility may be offered, but core availability during key team collaboration times or for urgent campaign needs is likely required.

📝 Enhancement Note: Salary estimation is based on research for mid-level creative roles in the Philippines, adjusted for the remote nature of the position and the specialized skills in performance marketing and AI. The benefits are framed to appeal to creative professionals seeking flexibility and growth in the DTC space.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Direct-to-Consumer (DTC) with a focus on brands in Health, Wellness, Beauty, or Fitness. Petra Brands operates in a fast-paced, results-oriented environment where data drives decision-making.

Company Size: While not explicitly stated, the need for a dedicated Performance Ad Creative Designer suggests a growing marketing team that is scaling its paid media efforts, likely ranging from 50-250 employees.

Founded: Information not provided, but the emphasis on DTC and paid ad performance indicates a modern, agile business model.

Team Structure:

• The designer will likely be part of the Marketing department, reporting to a Marketing Manager, Paid Media Lead, or Creative Lead.

• Collaboration will be frequent with performance marketers, copywriters, and potentially other creative team members.

Methodology:

• Data-driven decision-making is central, with performance metrics (ROAS, CTR, CPA) guiding creative strategy and optimization.

• Agile methodology is likely employed for campaign management and creative iteration, allowing for quick adjustments based on real-time results.

• Emphasis on continuous testing and learning to identify winning creative strategies and scale effective campaigns.

Company Website: https://www.petrabrands.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company culture is inferred to be performance-focused, data-driven, and agile, typical of successful DTC e-commerce brands. This context is crucial for understanding the expectations of the role and the team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience), focusing on specialized execution within performance creative. It offers a clear path for deepening expertise in direct-response design and paid media strategy.

Reporting Structure: The Performance Ad Creative Designer will likely report to a Marketing Manager or a Paid Media Lead, working closely with performance marketers who define campaign objectives and analyze results.

Operations Impact: The designer's work directly impacts key business metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and overall revenue growth. Successful creative execution is fundamental to the profitability of DTC paid media campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in specific ad platforms (Meta, TikTok, YouTube) and creative formats.

• Strategic Input: Contribute to creative strategy discussions and testing roadmaps based on performance insights.

• Leadership Potential: Transition into a Senior Creative Designer role, mentoring junior designers, or leading creative projects.

• Broader GTM Exposure: Gain experience in broader Go-To-Market strategies as the company scales.

📝 Enhancement Note: The growth trajectory emphasizes specialization within performance creative, a highly valued skill in DTC marketing. Opportunities for strategic input and potential leadership are key selling points for ambitious candidates.

🌐 Work Environment

Office Type: Fully remote. This offers maximum flexibility, allowing the candidate to work from any location within the Philippines.

Office Location(s): Remote within the Philippines. While there are no physical office requirements, candidates should be aware of time zone alignment for collaboration.

Workspace Context:

• Autonomy: The role requires self-discipline and the ability to manage one's own workload effectively in a remote setting.

• Digital Collaboration: Expect to use various digital communication and project management tools for seamless team interaction.

• Technology-Focused: Access to and proficiency with design software and AI tools are essential components of the workspace.

Work Schedule: Approximately 40 hours per week, with potential for flexibility. Candidates should be prepared for potential periods of higher workload during major campaign launches or testing phases. The role demands responsiveness to campaign performance and market shifts.

📝 Enhancement Note: The remote nature is a significant aspect of the work environment, requiring strong self-management skills. The emphasis on digital collaboration highlights the need for effective communication tools and practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and design capabilities for performance marketing.

• Portfolio Presentation & Technical Interview: Candidates will be asked to walk through their portfolio, discussing specific examples of paid social ads, the creative process, and the impact of their designs on campaign performance metrics (ROAS, CTR, CPA). Expect questions on AI tool usage and native-style ad creation.

• Skills Assessment/Challenge: A practical design challenge may be given, simulating a real-world task (e.g., creating variations of an ad based on a lean brief, optimizing an existing creative).

• Cultural Fit & Final Interview: Discussion with hiring manager or team lead to assess collaboration style, problem-solving approach, and alignment with the company's performance-driven culture.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the campaign objective, your creative strategy, and the resulting performance metrics for each ad example. Quantify impact where possible.

• Showcase Versatility: Include examples of both "Native-style" and "Designed" ads to demonstrate a broad skill set.

• Explain Your Process: Be prepared to discuss how you translate briefs, customer pain points, and data into visual concepts.

• Demonstrate AI Proficiency: Showcase how you've used AI tools to enhance your workflow or creative output.

• Focus on DTC: Prioritize examples relevant to consumer brands and direct-response marketing.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided brief, identifying target audience, key message, and desired outcome.

• Think Like a Performance Marketer: Consider what hooks, visuals, and calls-to-action are most likely to drive conversions.

• Embrace Speed & Iteration: Be prepared to show how you would generate multiple variations quickly.

• Articulate Your Rationale: Be ready to explain the strategic thinking behind your design choices.

📝 Enhancement Note: The interview process is heavily focused on practical application and performance measurement, reflecting the demands of a direct-response role. Candidates must be ready to defend their design choices with data and strategic reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator), Figma, Canva.

• AI Creative Tools: Proficiency with emerging AI platforms for image generation, content ideation, and asset variation (specific tools may vary, but adaptability is key).

• Collaboration Platforms: Slack, Microsoft Teams, Google Workspace.

• Project Management: Tools like Asana, Trello, or Monday.com may be used for task management and workflow tracking.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM principles for understanding customer data and targeting, though direct CRM management is unlikely.

📝 Enhancement Note: The emphasis on AI creative tools is a significant differentiator for this role, indicating that candidates proficient in these technologies will have a distinct advantage.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and optimizing campaigns for maximum ROI.

• Data-Informed: Decisions are guided by performance data, requiring a keen eye for analytics and insights.

• Agile & Iterative: A culture that embraces rapid testing, learning, and adaptation to market changes.

• Efficiency & Scale: Valuing speed, volume, and the ability to produce high-quality creatives efficiently, often leveraging technology like AI.

• Customer-Centric: Understanding and designing for the needs and pain points of the DTC customer.

Collaboration Style:

• Cross-Functional: Close collaboration with performance marketers, copywriters, and potentially other creative team members.

• Direct & Transparent: Open communication regarding campaign performance, creative feedback, and strategic adjustments.

• Results-Oriented: Focus on shared goals and collective success in driving campaign performance.

📝 Enhancement Note: The culture is geared towards high performance and continuous improvement, requiring individuals who are comfortable with data, speed, and a results-first mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Fast Pace: Managing the demand for a continuous stream of ad creatives while maintaining quality and meeting deadlines.

• Data Interpretation: Translating complex performance data into actionable design insights and creative improvements.

• Platform Nuances: Adapting creative strategies to the unique requirements and best practices of different ad platforms (Meta, TikTok, YouTube).

• Evolving AI Landscape: Staying current with rapidly advancing AI creative tools and integrating them effectively into workflows.

Learning & Development Opportunities:

• Mastering Performance Creative: Deepening expertise in direct-response design principles and conversion optimization techniques.

• Platform Specialization: Becoming a go-to expert for creative best practices on specific paid social platforms.

• AI Tool Integration: Gaining advanced skills in using AI for creative ideation, production, and optimization.

• Strategic Contribution: Moving from execution to strategic input on creative testing and campaign direction.

📝 Enhancement Note: The challenges are directly tied to the demands of performance marketing, offering significant opportunities for skill development in a high-impact area of digital advertising.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve an ad creative. What was the data, and what changes did you make?"

• "How do you approach creating 'Native-style' ads that feel organic while still driving conversions?"

• "Walk me through your process for developing multiple ad variations for A/B testing based on a single campaign objective."

Company & Culture Questions:

• "What excites you about working for a DTC brand focused on performance marketing?"

• "How do you stay updated on the latest trends in paid social advertising and creative design?"

• "Describe your experience using AI tools in your creative workflow. What are their strengths and limitations?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece, clearly state the objective, your role, the creative solution, and the performance outcome.

• Quantify Success: Use metrics (ROAS, CTR, CPA, conversion rates) to demonstrate the impact of your work.

• Explain Your "Why": Articulate the strategic rationale behind your design choices, linking them to customer insights or campaign goals.

• Showcase AI Integration: If applicable, highlight specific instances where AI tools played a role in your process or output.

📝 Enhancement Note: Interview questions will probe for a deep understanding of performance marketing principles, data-driven decision-making, and practical application of design skills in a high-volume, testing-focused environment.

📌 Application Steps

To apply for this Performance Ad Creative Designer position:

• Submit your application through the provided link on Workable.

• Tailor your resume: Highlight experience with DTC brands, paid social media platforms (Meta, TikTok, YouTube), direct-response design, and AI creative tools. Quantify achievements with performance metrics.

• Curate your portfolio: Ensure it prominently features examples of paid ad creatives, with clear explanations of campaign objectives, creative strategy, and performance results. Include both native-style and designed ads.

• Prepare your talking points: Be ready to discuss your design process, how you use data to inform creative decisions, your experience with AI tools, and your understanding of performance metrics like ROAS and CTR.

• Research Petra Brands: Understand their product categories (Health, Wellness, Beauty, Fitness) and general marketing approach to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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