OMNICHANNEL GRAPHIC DESIGNER

📍 Job Overview

Job Title: Omnichannel Graphic Designer

Company: Title Nine Sports Inc

Location: Emeryville, CA, US

Job Type: Full Time Salary

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-08-26

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute creative assets that maintain a cohesive brand experience across all channels, including digital, print, and retail environments.

• Develop and implement modular design systems and reusable components to ensure scalability and brand consistency in marketing collateral.

• Create engaging short-form video content, adapting and refining it for various social media platforms and digital campaigns.

• Support influencer and affiliate marketing programs by designing and adapting visual assets, ensuring brand integrity across creator-generated content and toolkits.

• Manage and organize a digital asset library, adhering to strict naming conventions, version control, and usage guidelines.

📝 Enhancement Note: This role requires a designer with a strong understanding of omnichannel strategies, focusing on how creative elements integrate across diverse customer touchpoints. The emphasis on modular systems and reusable assets suggests a need for efficiency and scalability in design processes.

📈 Primary Responsibilities

• Conceptualize and produce on-brand visual assets for email campaigns, website content, paid and organic social media posts, and other digital platforms.

• Develop motion graphics and edit short-form video content, tailoring them to platform-specific specifications, styles, and audience preferences.

• Contribute to the evolution of the company's design system by creating and maintaining flexible, reusable design components.

• Design and adapt visual assets for influencer and affiliate marketing initiatives, ensuring brand consistency in creator toolkits and templates.

• Maintain and organize a centralized asset library, ensuring accurate file naming, version control, and adherence to established usage guidelines for efficient retrieval and application.

• Collaborate closely with cross-functional teams, including Creative, Marketing, Social Media, and E-commerce, to align visual strategies and deliver integrated campaigns.

• Proactively solicit and incorporate feedback from senior designers and stakeholders to refine creative deliverables and ensure project success.

• Communicate design concepts, project status, and feedback clearly and effectively to team members and stakeholders.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of working across multiple media types and platforms. The emphasis on "reusable components" and "design systems" indicates an expectation for a systematic approach to design, aiming for efficiency and consistency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, or a related field.

Experience: 2-5 years of professional graphic design experience, with a demonstrated ability to work in an omnichannel environment.

Required Skills:

• Technical Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and video editing software (e.g., Adobe Premiere Pro). Familiarity with quick video editing tools and animation software is also essential.

• Design Fundamentals: Strong understanding of layout principles, color theory, typography, and visual storytelling techniques.

• Omnichannel Strategy: Proven ability to create cohesive brand experiences across diverse channels, including digital (web, email, social media), print, and retail.

• Modular Design Systems: Experience in developing and utilizing modular design components and contributing to design systems for scalability and efficiency.

• Video Editing & Motion Graphics: Capability to edit and produce short-form video content, including resizing, reformatting, and incorporating motion graphics for various platforms.

• Asset Management: Experience with organizing and maintaining digital asset libraries, including file naming conventions, version control, and usage guidelines.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams and present design concepts.

• Problem-Solving: Strong analytical and problem-solving skills to address design challenges and adapt to feedback.

• Time Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with influencer and affiliate marketing creative development.

• Familiarity with content management systems (CMS) and e-commerce platforms.

• Knowledge of current digital marketing trends and best practices.

• Experience in retail visual merchandising or in-store collateral design.

📝 Enhancement Note: The required skills emphasize a blend of technical design expertise, strategic omnichannel thinking, and strong collaborative abilities. The preference for experience in influencer/affiliate marketing and retail suggests the company values designers who can contribute to specific marketing initiatives and understand varied retail environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing diverse multimedia projects, with a strong emphasis on omnichannel campaign execution and integrated brand experiences.

• Examples demonstrating the creation of reusable design components and contributions to design systems or style guides.

• Case studies or project examples that highlight the adaptation of creative assets across different platforms (e.g., social media, email, web).

• Visuals that demonstrate proficiency in video editing and motion graphics, tailored for social and digital channels.

• Evidence of working within brand guidelines and maintaining consistency across various marketing materials. Process Documentation:

• Examples of how you have organized and managed digital assets, including file naming conventions, version control strategies, and asset library structures.

• Demonstrations of your workflow for adapting creative assets for different channels and formats, showcasing efficiency and scalability.

• Any contributions to design system documentation or style guide development.

📝 Enhancement Note: The portfolio requirement is critical for this role, as it's the primary way to assess a candidate's ability to execute omnichannel creative. Candidates should select projects that best illustrate their understanding of cross-channel consistency, modular design principles, and their adaptability in video and digital asset creation.

💵 Compensation & Benefits

Salary Range: $72,000 - $76,000 per year.

This range is competitive for a mid-level Graphic Designer in the Emeryville, CA area, reflecting the specialized skills in omnichannel creative execution and video editing.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• 401(k) retirement savings plan with company match.

• Employee discounts on Title Nine products.

• Opportunities for professional development and continuing education in design and marketing.

• Potential for hybrid work arrangements or flexible scheduling, depending on project needs and team collaboration requirements.

Working Hours: 40 hours per week. While a standard full-time schedule is expected, occasional flexibility may be required to meet project deadlines or collaborate with teams in different time zones.

📝 Enhancement Note: The salary range aligns with industry benchmarks for experienced graphic designers in the Bay Area. The benefits package is typical for a full-time role, with specific perks like employee discounts being a strong draw for retail-focused brands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Apparel & Activewear Retail. Title Nine Sports Inc. is a retailer focused on performance apparel for women, emphasizing an active lifestyle and empowering women through sports and adventure.

Company Size: Approximately 200-500 employees (based on industry benchmarks for mid-sized specialty retailers). This size suggests a dynamic environment with opportunities for cross-functional collaboration and individual impact, while still maintaining established processes.

Founded: 1989. With a long history, Title Nine has established brand recognition and a loyal customer base, suggesting a focus on brand integrity and customer experience in their creative output.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department, reporting to a Creative Director or Senior Designer.

• This role will involve close collaboration with digital marketing specialists, social media managers, e-commerce teams, and potentially product development.

• The team structure is expected to be collaborative, with an emphasis on shared goals and integrated campaign execution. Methodology:

• Data-Driven Creative: Decisions are informed by performance metrics from various channels to optimize visual impact and ROI.

• Agile Campaign Development: Projects are managed with an iterative approach, allowing for flexibility and responsiveness to market trends and campaign performance.

• Brand Consistency Focus: A strong emphasis on maintaining brand voice and visual identity across all touchpoints.

Company Website: https://www.titlenine.com/

📝 Enhancement Note: As a retail company focused on women's activewear, Title Nine's culture likely values athleticism, empowerment, and a connection to the outdoors. The creative team will play a crucial role in translating these values into compelling visual narratives across all customer interactions.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is positioned for a designer with foundational skills and a few years of experience who is ready to take on more responsibility in executing and evolving omnichannel creative strategies. The focus on modular systems and ownership suggests a path toward greater autonomy.

Reporting Structure: Typically reports to a Creative Director, Art Director, or Senior Graphic Designer. The role involves collaboration with various marketing functions but direct reporting is likely within the creative department.

Operations Impact: The Omnichannel Graphic Designer's work directly influences brand perception, customer engagement, and ultimately, sales across all channels. By creating cohesive and effective visual assets, this role contributes to driving traffic, conversions, and brand loyalty.

Growth Opportunities:

• Senior Omnichannel Designer: Progression to a senior role with increased strategic input, project leadership, and mentorship of junior designers.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video production, or UX/UI design within an omnichannel context.

• Creative Lead/Art Director: Potential to move into leadership positions, overseeing creative projects and teams, and shaping the overall visual direction of the brand.

• Cross-functional Moves: Exposure to marketing strategy, e-commerce, or product development could open doors to related roles within the company.

📝 Enhancement Note: This role offers a clear path for growth within a specialized design function, particularly for those interested in the strategic application of creative across multiple marketing channels. The company's focus on a cohesive brand experience provides a solid foundation for developing advanced omnichannel design skills.

🌐 Work Environment

Office Type: On-site. The role is based at the company's headquarters in Emeryville, CA, indicating a preference for in-person collaboration and access to on-site resources.

Office Location(s): Emeryville, California. This location offers access to the vibrant Bay Area creative and tech scene, with potential for commuting from surrounding areas.

Workspace Context:

• A collaborative office environment where designers work alongside marketing, e-commerce, and other creative professionals.

• Access to standard design software and hardware, with potential for specialized equipment for video editing and motion graphics.

• Opportunities for team brainstorming sessions, project reviews, and direct feedback from colleagues and leadership.

• The workspace is likely designed to foster creativity and innovation, with a focus on brand representation.

Work Schedule: Standard 40-hour work week, Monday through Friday. Flexibility may be available for specific project needs, but the core expectation is consistent on-site presence for collaboration and project execution.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration, team synergy, and direct interaction for creative development. Candidates should be prepared for a traditional office-based work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will review applications and portfolios for basic qualifications and alignment with the role.

• Portfolio Review: A dedicated session with the hiring manager and/or senior designers to discuss your portfolio, focusing on relevant omnichannel projects, technical skills, and design approach. Be prepared to walk through your process and rationale for key projects.

• Skills Assessment/Technical Interview: May include a practical design exercise or a deeper dive into technical proficiencies with specific software (e.g., Photoshop, After Effects, Figma).

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, E-commerce, or Social Media teams to assess collaboration skills and understanding of their needs.

• Final Interview: May involve a culture fit discussion with leadership or a final review of your overall qualifications and alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best showcase your omnichannel capabilities, including examples of digital assets, social media content, and any video/motion graphics work.

• Highlight Process: For each project, clearly articulate the problem, your role, the creative process, the tools used, and the measurable impact or intended outcome. Focus on how you ensured brand consistency and adapted content for different channels.

• Showcase Modularity: If possible, include examples where you've designed reusable components or contributed to a design system.

• Video/Motion Graphics: Ensure any video clips are easily accessible and demonstrate your editing and animation skills relevant to marketing campaigns.

• Be Ready to Discuss: Prepare to speak in detail about your design choices, your understanding of brand guidelines, and your experience collaborating with cross-functional teams.

Challenge Preparation:

• Anticipate a potential design challenge that might involve adapting existing creative for a new channel, creating a series of social media assets from a brief, or developing a concept for an omnichannel campaign.

• Focus on demonstrating your understanding of the Title Nine brand, your ability to work efficiently, and your problem-solving approach.

• Practice articulating your design rationale clearly and concisely, as if presenting to marketing stakeholders.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge underscores the practical, execution-oriented nature of this role. Candidates should prepare to demonstrate not just creative talent, but also strategic thinking and efficient workflow management.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (advanced image manipulation, digital asset creation), Illustrator (vector graphics, logos, icons), After Effects (motion graphics, video editing, animation).

• Figma: For UI design, prototyping, and potentially collaborative design system management.

• Video Editing Software: Adobe Premiere Pro is standard; familiarity with other professional or quick video editing tools is beneficial.

• Animation Tools: Potentially specialized software for motion graphics beyond After Effects.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design impacts digital analytics (e.g., click-through rates, engagement metrics) is advantageous. CRM & Automation:

• No direct CRM/automation tools are listed as primary requirements, but understanding how designs are deployed through marketing automation platforms or e-commerce systems is a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Figma is non-negotiable. The inclusion of After Effects and video editing software indicates a significant need for dynamic visual content creation, moving beyond static graphics.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A deep commitment to maintaining and evolving the Title Nine brand identity across all visual communications.

• Performance-Driven Creativity: Designing with an understanding of how visuals impact engagement, conversion, and overall business objectives.

• Collaboration & Communication: Valuing teamwork, open feedback, and clear communication to achieve shared goals.

• Efficiency & Scalability: Embracing modular design principles and reusable assets to streamline the creative process and ensure consistency.

• Passion for the Brand/Lifestyle: An affinity for Title Nine's mission and the active lifestyle it promotes is likely a plus.

Collaboration Style:

• Cross-functional Partnership: Working closely with marketing, e-commerce, and social media teams to ensure creative aligns with campaign strategies and business needs.

• Feedback-Oriented: An environment where constructive feedback is welcomed and used to refine creative deliverables.

• Proactive Communication: Encouraging team members to share updates, challenges, and ideas openly.

• Shared Ownership: A sense of collective responsibility for the success of marketing campaigns and brand representation.

📝 Enhancement Note: The culture likely emphasizes a results-oriented approach to creative, where design is seen as a vital component of business strategy and customer engagement, rather than an isolated function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring innovative designs remain aligned with established brand guidelines and omnichannel strategy.

• Adapting to Diverse Platform Needs: Creating assets that perform optimally across a wide range of digital and potentially print formats, each with unique specifications and audience expectations.

• Managing Multiple Projects and Deadlines: Juggling various creative requests from different departments in a fast-paced retail environment.

• Evolving Digital Trends: Staying current with rapidly changing design trends, platform algorithms, and video content formats.

Learning & Development Opportunities:

• Workshops and Courses: Access to training for advanced software features, new design techniques, or emerging digital media trends.

• Industry Conferences: Potential to attend design or marketing conferences to gain insights and network.

• Mentorship: Opportunities to learn from senior designers and creative leadership within the company.

• Exposure to Strategy: Gaining a deeper understanding of marketing strategy and how creative contributes to broader business objectives.

📝 Enhancement Note: This role presents an excellent opportunity for a designer looking to hone their skills in omnichannel strategy and digital content creation within a dynamic retail setting. The challenges are directly tied to professional development in these key areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a cohesive visual campaign across email, social media, and web."

• "How do you approach designing reusable assets or contributing to a modular design system?"

• "Walk me through a project where you had to adapt creative for different platforms. What were the challenges and how did you overcome them?"

• "How do you ensure your video edits are optimized for social media engagement?"

• "How do you manage feedback from multiple stakeholders with potentially conflicting opinions?" Company & Culture Questions:

• "What do you know about Title Nine and our brand mission?"

• "How do you see your design style fitting with the Title Nine aesthetic?"

• "Describe a time you collaborated effectively with a marketing or e-commerce team."

• "What are your thoughts on empowering women through active lifestyles, and how can design support that?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the creative process, the constraints (brand, platform), and the outcome.

• Emphasize Omnichannel Integration: For relevant projects, explicitly point out how the creative was adapted and maintained consistency across different channels.

• Showcase Technical Versatility: Be prepared to discuss your use of specific software (Adobe Suite, Figma, Premiere) and how they helped you achieve your design goals.

• Highlight Efficiency: If you have examples of creating templates, reusable assets, or streamlining workflows, make sure to present them.

• Be Ready for Technical Questions: Expect questions about file formats, resolution, color spaces, and best practices for digital and print production.

📝 Enhancement Note: Candidates should prepare to articulate their understanding of omnichannel strategy, demonstrate their technical proficiency with relevant software, and showcase their ability to translate brand values into effective visual communication across diverse platforms.

📌 Application Steps

To apply for this Omnichannel Graphic Designer position:

• Submit your application through the provided ADP link.

• Tailor Your Resume: Highlight experience with omnichannel campaigns, specific design software (Adobe Creative Suite, Figma, Premiere Pro), video editing, and asset management. Quantify achievements where possible (e.g., "Increased social media engagement by X% through redesigned graphics").

• Curate Your Portfolio: Select 5-8 of your strongest, most relevant projects. Ensure your portfolio clearly demonstrates your ability to create cohesive visual assets across multiple channels, including digital, social, and any video content. Make sure it's easily accessible (e.g., a link to your website or a well-organized PDF).

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, explaining your process, design rationale, and the impact of your work, especially concerning brand consistency and cross-channel application.

• Research Title Nine: Understand the company's brand, mission, target audience, and current marketing efforts. Consider how your skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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