Motion & Graphic Designer

📍 Job Overview

Job Title: Motion & Graphic Designer

Company: Jobgether (Partner Company)

Location: Canada

Job Type: Full-time

Category: Marketing Operations / Creative Operations / Performance Marketing

Date Posted: 2026-05-06

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-impact static and motion graphics for performance marketing campaigns, directly influencing conversion rates and ROI.

• Develop engaging short-form video content and adapt existing assets for diverse digital platforms, including LinkedIn, Meta, YouTube, and TikTok.

• Collaborate with cross-functional teams (media, content, strategy) to ensure creative alignment, brand consistency, and data-driven optimization of all visual assets.

• Support A/B testing initiatives by creating iterative design variations based on performance metrics and user behavior insights.

• Leverage AI-driven creative tools and interpret data analytics to continuously refine and improve campaign creative effectiveness.

📝 Enhancement Note: This role is positioned within a performance marketing and CRO (Conversion Rate Optimization) context, indicating a strong emphasis on data-driven creativity and direct impact on business metrics. The "Motion & Graphic Designer" title, when combined with responsibilities like A/B testing and conversion optimization, suggests a focus on creating marketing assets that are not only visually appealing but also demonstrably effective in driving user action and business outcomes. This is a key differentiator for operations-focused candidates.

📈 Primary Responsibilities

• Design and produce high-performing static and digital advertising creatives, including banner ads, social media graphics, and ad variations optimized for conversion.

• Develop compelling motion graphics and short-form video content for social media platforms, ensuring platform-specific best practices and audience engagement.

• Edit and reformat video content for various channels and aspect ratios, maintaining visual quality and brand integrity.

• Create and iterate on landing page designs to support conversion rate optimization (CRO) experiments and A/B testing strategies.

• Collaborate closely with media buyers, content strategists, and campaign managers to translate campaign objectives and audience insights into effective visual narratives.

• Maintain brand consistency across all creative assets while adapting visuals for specific audience segments, campaign objectives, and channel requirements.

• Analyze campaign performance data, user behavior insights (e.g., heatmaps), and A/B test results to inform creative iteration and optimization cycles.

• Manage a pipeline of multiple design projects concurrently, ensuring timely delivery and effective communication with internal stakeholders.

• Stay abreast of emerging design trends, AI-driven creative tools, and platform best practices to maintain a competitive edge in creative output.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands the "why" behind the creative – not just aesthetic appeal, but performance impact. Responsibilities like "Support A/B testing initiatives by designing variations" and "Conduct ongoing iteration of creative assets based on data insights" highlight the operations aspect of this creative role, requiring a strategic and analytical approach to design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field is typically expected for this level of role. Equivalent practical experience will also be considered.

Experience:

• 1-3 years of professional experience in graphic design, with a strong preference for environments focused on performance marketing, CRO, or digital advertising.

Required Skills:

• Graphic Design Software Proficiency: Expert-level skills in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Figma Expertise: Strong proficiency in Figma for design, prototyping, and collaboration.

• Motion Design Fundamentals: Solid understanding and practical skills in motion design using Adobe After Effects.

• Video Editing Skills: Competency in video editing software such as Adobe Premiere Pro for adapting and finalizing video content.

• Performance Marketing Acumen: Understanding of key performance marketing principles, including A/B testing methodologies, conversion rate optimization (CRO), and data-driven design strategies.

• Data Interpretation: Ability to interpret and act upon data insights, such as user behavior analytics, heatmaps, campaign performance metrics, and A/B test results.

• Cross-functional Collaboration: Excellent communication and teamwork skills to effectively partner with media, content, and strategy teams.

• Adaptability & Proactivity: A curious, proactive mindset with a demonstrated willingness to experiment, learn, and stay current with industry trends, including AI-driven creative tools.

Preferred Skills:

• Experience with other design or prototyping tools (e.g., Sketch, Adobe XD).

• Familiarity with web design principles and basic HTML/CSS for understanding landing page implementation.

• Experience designing for B2B enterprise brands.

• Knowledge of specific platform creative best practices (e.g., LinkedIn Ads, Meta Ads, TikTok Ads).

• Basic understanding of animation principles and storytelling techniques for video.

📝 Enhancement Note: The requirements emphasize a blend of creative technical skills and a strategic understanding of marketing performance. The mention of Figma alongside Adobe Creative Suite indicates a modern design workflow. The "data interpretation" and "performance marketing principles" requirements are critical for operations-minded candidates, suggesting that the ability to connect design choices to measurable outcomes is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Performance-Driven Design: Showcase at least 2-3 case studies where your designs directly contributed to improved campaign performance metrics (e.g., increased click-through rates, higher conversion rates, lower cost-per-acquisition). Quantify results whenever possible.

• A/B Testing Variations: Include examples of design variations created for A/B testing purposes, explaining the hypothesis behind each variation and the outcome.

• Motion Graphics & Video Editing: Present a diverse range of motion graphics and short-form video projects, highlighting your ability to create engaging content for social media and digital ads. Show examples of adapting content for different platforms and aspect ratios.

• Brand Consistency & Adaptability: Provide examples demonstrating your ability to maintain brand guidelines while creatively adapting visuals for different campaign objectives, target audiences, or channels.

• Landing Page Optimization: Include examples of landing page designs or mockups that were part of a CRO strategy or A/B test.

Process Documentation:

• While not a formal requirement for submission, be prepared to discuss your design process, including:

  • How you approach understanding campaign briefs and performance goals.

  • Your workflow for concept development, iteration, and feedback incorporation.

  • Your methods for collaborating with cross-functional teams.

  • How you integrate data insights and A/B test results into your design iterations.

  • Your approach to managing multiple projects and deadlines.

📝 Enhancement Note: A strong portfolio is crucial for this role, moving beyond a purely aesthetic showcase to demonstrate a candidate's ability to impact business objectives. Emphasize projects where design choices led to measurable improvements in marketing KPIs. This is a key differentiator for operations-focused candidates who can prove their value through quantifiable results.

💵 Compensation & Benefits

Salary Range: CAD 70,000 to CAD 95,000 per year. This range is competitive for a Mid-Level Motion & Graphic Designer role in Canada, particularly within a remote, performance-focused environment. Factors influencing placement within this range will include the depth of relevant experience, portfolio strength, and specific skills in motion graphics and data-driven design.

Benefits:

• Comprehensive Health Coverage: Medical, dental, vision, disability, and life insurance.

• Employer-Paid Benefits: 100% employer-paid coverage for employees, with partial coverage for dependents.

• Flexible Paid Time Off: Unlimited paid time off (PTO) with minimum vacation requirements, plus additional paid holidays.

• Wellness & Mental Health Support: Access to mental health resources, therapy, wellness programs, fitness initiatives, and virtual training.

• Retirement Savings Plan: Employer matching contributions to a retirement savings plan.

• Family Support: Parental leave and fertility support.

• Performance-Based Rewards: Annual bonuses.

Working Hours: Standard 40 hours per week, with flexibility inherent in a fully remote work environment across Canada.

📝 Enhancement Note: The salary range is based on the provided data and industry benchmarks for a mid-level designer with specialized skills in motion graphics and performance marketing in the Canadian market. The extensive benefits package, including robust health coverage, wellness support, and unlimited PTO, indicates a company that values employee well-being and work-life balance, which is often a draw for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: The job description mentions "enterprise B2B brands" and "performance marketing," suggesting the partner company likely operates within a digital marketing agency, a performance marketing consultancy, or a tech company with a strong focus on B2B lead generation and customer acquisition. The presence of Jobgether as a platform indicates a focus on efficient, AI-driven hiring processes.

Company Size: While the specific partner company size isn't provided, Jobgether's involvement suggests they work with a range of companies, potentially from startups to larger enterprises. The need for a designer to support multiple projects and collaborate with various teams hints at a dynamic, possibly agency-like environment.

Founded: Not specified for the partner company.

Team Structure:

• Cross-Functional Collaboration: The role requires close collaboration with media teams, content creators, and strategy professionals, indicative of a matrixed or project-based team structure common in agencies or fast-paced marketing departments.

• Performance-Centric: The emphasis on A/B testing, conversion metrics, and data-driven experimentation points to a team culture that values measurable results and continuous improvement.

• Iterative Workflow: The responsibility to iterate on creative assets based on data suggests a culture that embraces feedback and iterative development cycles.

Methodology:

• Data-Driven Experimentation: The core methodology revolves around using data analytics and A/B testing to optimize creative performance and achieve campaign objectives.

• Agile Creative Development: The need to manage multiple projects, adapt to feedback, and iterate quickly suggests an agile approach to creative production.

• AI-Enhanced Hiring: Jobgether's involvement highlights a commitment to leveraging technology (AI) for efficient and objective candidate matching.

Company Website: https://jobgether.com/ (Platform for application)

📝 Enhancement Note: The cultural context emphasizes a results-oriented, fast-paced environment where creativity is directly tied to business outcomes. Candidates who thrive in data-informed decision-making and iterative processes will be well-suited.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Motion & Graphic Designer (2-5 years of experience). It offers a pathway for designers to specialize in performance-driven creative and CRO, a niche and valuable skill set within marketing operations and GTM strategies.

Reporting Structure: The description implies direct collaboration with media, content, and strategy teams. The designer likely reports to a Creative Lead, Marketing Manager, or Head of Design within the partner company, working on projects managed by campaign or marketing leads.

Operations Impact: The designer's work directly impacts key marketing performance indicators such as click-through rates (CTR), conversion rates (CVR), customer acquisition cost (CAC), and overall campaign ROI. Their ability to create effective creative assets is fundamental to the success of digital marketing strategies.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for conversion, A/B testing, and data interpretation, becoming a go-to specialist in this high-demand area.

• Motion Graphics & Video Production: Expand capabilities in video editing, animation, and storytelling for digital platforms, potentially leading to more senior video production or creative lead roles.

• CRO & UX Design Integration: Develop a stronger understanding of user experience (UX) principles and CRO methodologies, bridging the gap between creative and product/web development teams.

• Leadership Potential: With proven success in driving campaign performance through creative, opportunities may arise to mentor junior designers or lead creative projects.

• Industry Trend Adoption: Become proficient in emerging tools and techniques, including AI-powered creative generation and advanced analytics visualization.

📝 Enhancement Note: This role offers a clear path for growth within the performance marketing and CRO space, which is a critical component of modern GTM operations. The emphasis on data-driven results and iterative design provides a strong foundation for a career focused on measurable marketing impact.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Canada-wide. This indicates the company is comfortable hiring talent across different Canadian time zones and locations.

Workspace Context:

• Remote Autonomy: The role operates within a fully remote setting, requiring self-discipline, effective time management, and strong communication skills to stay connected and productive.

• Digital Collaboration Tools: Expect to utilize various digital collaboration platforms (e.g., Slack, Teams, project management software, Figma) for communication, file sharing, and feedback.

• Data-Informed Culture: The work environment likely encourages using data and analytics tools to inform design decisions, fostering a culture of continuous improvement.

• Iterative Design Process: The environment supports experimentation and iteration, where feedback is actively sought and incorporated to refine creative output.

Work Schedule: A standard 40-hour work week is expected, with flexibility in scheduling due to the remote nature. However, responsiveness and meeting project deadlines will be critical, especially when collaborating with teams in different time zones.

📝 Enhancement Note: The fully remote aspect is a significant factor. Candidates should be comfortable working independently, managing their own schedule, and utilizing digital tools for all aspects of collaboration and project management. This aligns with the operational efficiency often sought in remote roles.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening (Jobgether AI/Recruiter): Your application will be processed by Jobgether's AI matching system and potentially reviewed by a recruiter. Focus on clearly articulating your experience with performance marketing, CRO, and your key design tools.

2. Portfolio Review: A critical stage where your portfolio will be assessed. Be prepared to showcase projects that demonstrate your ability to drive measurable results, your motion graphics skills, and your understanding of A/B testing.

3. Hiring Manager/Team Interview: This will likely involve discussions about your design process, experience with specific tools, understanding of performance marketing principles, and how you collaborate with cross-functional teams. Behavioral questions assessing your problem-solving skills, adaptability, and proactive mindset will also be common.

4. Potential Creative Challenge/Test: You may be asked to complete a small design challenge or task that simulates a real-world scenario, focusing on creating an asset for a specific campaign objective or iterating on an existing design based on provided data.

5. Final Interview: Potentially with senior leadership or key stakeholders to assess cultural fit and overall strategic alignment.

Portfolio Review Tips:

• Quantify Everything: For each project, highlight the objective, your role, the solution, and the measurable outcome (e.g., "Increased CTR by 15%," "Improved landing page conversion rate by 10%").

• Showcase Process: Briefly explain your thought process behind key design decisions. How did data, user insights, or A/B testing hypotheses influence your work?

• Highlight Motion & Video: Dedicate a section to your motion graphics and video editing capabilities. Showcase diversity in style and format.

• Emphasize CRO & A/B Testing: Explicitly call out projects where your designs were part of a conversion optimization strategy or A/B test. Explain the variations and learnings.

• Tailor to the Role: Ensure your portfolio prominently features examples relevant to performance marketing, digital ads, and social media content.

• Keep it Concise: Aim for a portfolio that is easy to navigate and highlights your strongest, most relevant work.

Challenge Preparation:

• Understand the Brief: If given a challenge, carefully read and understand the objectives, target audience, and desired outcomes.

• Think Critically: Consider how your design choices will impact performance metrics. What hypotheses would you test?

• Showcase Tools: Be prepared to use the required software (Adobe Suite, Figma) efficiently.

• Time Management: Practice completing design tasks within a given timeframe.

• Presentation: Be ready to present your work and rationale clearly and concisely, just as you would to a marketing team.

📝 Enhancement Note: The interview process and portfolio review are heavily geared towards evaluating a candidate's ability to deliver measurable results. Operations professionals understand the importance of data and ROI, so framing your experience and portfolio through this lens will be crucial for success.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for static design and asset creation).

• Figma: Essential for collaborative design, prototyping, and potentially UI/UX for landing pages.

• Adobe After Effects: Core tool for motion graphics and animation.

• Adobe Premiere Pro: For video editing, cutting, and finalizing video assets.

Analytics & Reporting Tools (Familiarity with interpretation):

• Web Analytics Platforms: Google Analytics, Adobe Analytics (to understand traffic sources, user behavior, and campaign performance).

• A/B Testing Tools: Optimizely, VWO, Google Optimize, or platform-specific ad manager testing features (to understand how creative variations are tested).

• Heatmapping & User Behavior Tools: Hotjar, Crazy Egg (to interpret how users interact with designs).

• Ad Platform Analytics: LinkedIn Ads Manager, Meta Ads Manager, Google Ads (to review campaign performance metrics).

Collaboration & Project Management Tools:

• Communication: Slack, Microsoft Teams.

• Project Management: Asana, Trello, Jira, Monday.com (or similar).

• Cloud Storage: Google Drive, Dropbox, OneDrive.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Figma is non-negotiable. Understanding how to interpret data from analytics and A/B testing platforms is equally important, as it directly influences the design iteration process. This blend of creative and analytical tool familiarity is characteristic of operations-focused creative roles.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value is making design choices based on performance data, A/B test results, and user behavior insights rather than solely on aesthetic preference.

• Efficiency & Optimization: A strong emphasis on creating assets that are not only visually appealing but also highly effective in achieving marketing objectives, driving conversions, and optimizing campaign spend.

• Collaboration & Communication: Valuing open communication and strong partnerships with media, content, and strategy teams to ensure alignment and collective success.

• Proactive Experimentation: Encouraging a culture where designers are empowered to experiment with new creative approaches, test hypotheses, and embrace learning from both successes and failures.

• Adaptability & Agility: The ability to quickly adapt to changing campaign needs, platform updates, and evolving market trends.

Collaboration Style:

• Integrated Workflow: Designers are integral team members, working hand-in-hand with marketing strategists, media buyers, and content creators from campaign conception through execution and optimization.

• Feedback Loops: An open and continuous feedback loop is essential, with designers actively seeking and providing input to refine creative assets and campaign strategies.

• Shared Ownership of Results: The team likely shares a collective responsibility for campaign performance, meaning creative success is measured by its contribution to overall marketing goals.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings from creative experiments across the team to foster collective growth.

📝 Enhancement Note: The values highlight a blend of creative passion and analytical rigor. Candidates should demonstrate an understanding of how their creative work fits into the broader GTM operations strategy and contributes to measurable business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge lies in creating visually compelling and innovative designs that simultaneously meet strict performance metrics and conversion goals.

• Rapid Iteration Cycles: Keeping up with the pace of A/B testing and data analysis requires the ability to quickly generate multiple design variations and adapt to new insights.

• Platform Nuances: Mastering the diverse creative requirements and best practices across multiple digital platforms (LinkedIn, Meta, TikTok, YouTube) can be demanding.

• Translating Data into Design: Effectively interpreting complex data sets and user behavior patterns to inform actionable design improvements requires strong analytical and strategic thinking.

• Staying Ahead of Trends: Continuously evolving digital marketing landscape and AI advancements require ongoing learning and adaptation of creative tools and strategies.

Learning & Development Opportunities:

• Advanced CRO & UX Training: Opportunities to deepen knowledge in conversion rate optimization and user experience design principles, enhancing the strategic impact of creative work.

• Specialized Motion Graphics & Video Courses: Access to training for advanced animation techniques, 3D rendering, or sophisticated video editing workflows.

• Performance Marketing Certifications: Pursuing certifications or training in specific digital advertising platforms or performance marketing methodologies.

• AI Creative Tool Mastery: Developing expertise in leveraging AI tools for design ideation, asset generation, and workflow automation.

• Mentorship: Potential for mentorship from senior designers, creative leads, or performance marketing specialists to guide career progression.

📝 Enhancement Note: The challenges presented are common in operations-focused roles where efficiency, data, and continuous improvement are key. The growth opportunities align with specializing in a high-demand area of marketing operations and creative strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your creative work directly improved a key marketing metric like CTR or CVR. What was your process, and what were the results?"

• "How do you approach designing for A/B testing? Walk us through an example of a hypothesis you tested and its outcome."

• "How do you balance brand consistency with the need for highly optimized, data-driven creative assets for different platforms?"

Company & Culture Questions:

• "What interests you about working in a performance marketing and CRO-focused environment?"

• "How do you stay updated on design trends and new creative tools, especially AI-driven ones?"

• "Describe your ideal collaborative relationship with media buyers and content strategists."

Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most quantifiable performance-driven case studies.

• Tell the Story: For each project, clearly articulate the problem, your solution (design process), and the measurable results. Use visuals effectively.

• Highlight Motion & Video: Dedicate specific slides or sections to showcase your motion graphics and video editing skills, explaining the context and objective of each piece.

• Explain A/B Testing: Clearly demonstrate how you created variations and what you learned from testing.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, tool usage, and your interpretation of data.

• Connect to the Role: Continuously link your experience and portfolio examples back to the requirements of this specific Motion & Graphic Designer role.

📝 Enhancement Note: Prepare to discuss your work in terms of business impact, not just creative execution. The interview will likely assess your understanding of marketing operations principles and your ability to contribute to measurable campaign success.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided Jobgether link.

• Tailor Your Resume: Ensure your resume clearly highlights experience in performance marketing, CRO, A/B testing, and proficiency in Adobe Creative Suite, Figma, After Effects, and Premiere Pro. Use keywords from the job description.

• Curate Your Portfolio: Select your most compelling projects that demonstrate quantifiable results, motion graphics skills, and experience with A/B testing and landing page optimization. Prepare to walk through 2-3 key case studies in detail.

• Prepare Your Narrative: Practice articulating your design process, your understanding of performance marketing, and how you leverage data to inform your creative decisions.

• Research the Environment: Understand the typical operations and creative workflows within digital marketing agencies or performance marketing teams that support B2B brands.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.