Mid-level Graphic Designer

📍 Job Overview

Job Title: Mid-level Graphic Designer

Company: Obsidian Digital

Location: Banja Luka, Republika Srpska, Bosnia and Herzegovina / Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina

Job Type: Permanent employee

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-10

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Execute a high volume of diverse design tasks, including performance marketing creatives and branding assets, within a Design as a Service (DaaS) model.

• Translate client briefs into visually compelling designs that drive engagement and conversion, acting as a bridge between raw ideas and polished visual communication.

• Build prototypes and wireframes for digital products, focusing on user experience and intuitive design flow.

• Maintain and expand upon existing brand guidelines, ensuring consistency and adherence to brand standards across all deliverables.

• Continuously evolve skills by mastering new design tools and staying ahead of emerging trends to keep client visuals modern and effective.

📝 Enhancement Note: This role is positioned within a "Design as a Service" (DaaS) framework, indicating a need for efficiency, scalability, and a high volume of output. The emphasis on "making design work at scale" and "fueling marketing performance" suggests this role is deeply integrated with marketing operations and GTM strategies, requiring a designer who understands commercial objectives.

📈 Primary Responsibilities

• Execute high-volume design tasks: Create a steady stream of performance marketing creatives (social ads, banners), branding assets, and other visual collateral, maintaining high quality and rapid turnaround times.

• Translate creative briefs: Interpret project requirements from clients and Project Managers into functional, visually appealing designs that align with marketing objectives and client needs.

• Develop digital prototypes and wireframes: Design user flows and interface layouts for digital products, ensuring a seamless and intuitive user experience.

• Maintain brand consistency: Work with and expand upon established brand guidelines, ensuring all design output is consistent and reinforces client brand identity.

• Collaborate cross-functionally: Partner closely with Project Managers and potentially marketing strategists to ensure design outputs align with broader marketing campaigns and business goals.

• Manage design projects end-to-end: Take ownership of design tasks from initial concept through to final delivery, ensuring timely completion and client satisfaction.

• Stay updated on design trends: Proactively learn and implement new design tools, techniques, and industry trends to enhance the quality and relevance of client deliverables.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and process adherence, crucial for a DaaS model. The emphasis on "Visual Problem Solving" and "End-to-End Ownership" suggests the need for an autonomous individual capable of managing multiple projects and understanding the commercial impact of their design work.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and digital media is expected.

• A degree or certification in Graphic Design, Visual Arts, Digital Media, or a related field is advantageous. Experience:

• Minimum of 2 years of professional graphic design experience, preferably within an agency setting or a fast-paced in-house marketing team.

• Demonstrated experience in delivering high-volume design projects with quick turnaround times.

• Experience with Design as a Service (DaaS) or subscription-based design models is a significant plus. Required Skills:

• Advanced proficiency in Adobe Creative Suite: Expert-level skills in Photoshop, Illustrator, and InDesign for creating a wide range of visual assets.

• Proficiency in Figma: Strong experience with Figma for UI/UX design, prototyping, and collaborative design workflows.

• Strong understanding of DaaS principles: Ability to work efficiently within a service-based model, managing multiple client requests and prioritizing tasks effectively.

• Commercial awareness: Ability to create designs that are not only aesthetically pleasing but also commercially effective, driving conversions and engagement.

• Fluent English Communication: Excellent verbal and written communication skills in English, as it is the corporate language, enabling clear articulation of design decisions and project status.

Preferred Skills:

• Experience with performance marketing creatives: Proven ability to design high-converting social media ads, banner ads, and other digital marketing assets.

• Branding and identity development: Experience in creating and applying brand guidelines.

• Wireframing and prototyping: Skill in creating user flows, wireframes, and interactive prototypes for digital products.

• Project management basics: Familiarity with project management workflows and tools to manage design tasks efficiently.

📝 Enhancement Note: The requirement for "2+ years of experience, ideally within an agency or a fast-paced in-house team" combined with "advanced proficiency" in core design tools points to a mid-level role. The emphasis on "commercial awareness" and "designs that sell" is critical for a role supporting performance marketing clients.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Commercial Impact: Showcase a portfolio with a strong emphasis on commercial and digital design work. Highlight projects where design directly contributed to client success metrics (e.g., conversion rates, engagement, brand recognition).

• Showcase Versatility: Include a range of design examples, such as performance marketing creatives (social ads, banners), branding assets, and digital interface designs (wireframes, prototypes).

• Illustrate Process Efficiency: Present examples that demonstrate your ability to work efficiently, manage file organization, and adhere to brand guidelines, reflecting the DaaS model's need for scalability and speed.

• Highlight Tool Proficiency: Ensure your portfolio clearly reflects your advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma, showcasing complex applications of these tools.

Process Documentation:

• While not explicitly a documentation role, candidates should be prepared to discuss their personal workflow for managing design projects, from brief intake to final delivery.

• Be ready to articulate how you organize files, manage revisions, and ensure consistency in a high-volume environment.

📝 Enhancement Note: Given the DaaS model, the portfolio is paramount. It needs to prove not just creative talent but also the ability to deliver commercially effective designs at scale, demonstrating efficiency and tool mastery.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Mid-level Graphic Designer with 2-5 years of experience in Bosnia and Herzegovina (Banja Luka/Sarajevo), a competitive salary range would typically fall between €15,000 - €25,000 gross annual salary.

• This range can vary based on specific qualifications, the exact scope of responsibilities, and the candidate's negotiation. Benefits:

• Career Growth Opportunities: Potential for advancement as you and the company evolve, with opportunities to develop new skills and take on more responsibility.

• Collaborative Team Environment: Work alongside a friendly and passionate team dedicated to creating optimal client solutions.

• Access to Sports Activities: Free access to sports facilities and activities, promoting employee well-being.

• Social Events: Participation in various social events organized by the company, fostering team bonding and a positive work culture.

• Client Product Discounts: Enjoy discounts on a range of products offered by Obsidian Digital's clients, adding tangible value.

Working Hours:

• Standard full-time employment, likely around 40 hours per week. While the role is on-site, the company culture emphasizes autonomy and results over micromanagement, suggesting a degree of flexibility may be possible within core working hours.

📝 Enhancement Note: The salary estimate is based on general market data for Bosnia and Herzegovina for this role and experience level. Specific compensation will depend on the company's internal structure and the candidate's profile. The benefits listed are directly from the job description, emphasizing a focus on well-being and team culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Agency

Company Size: Approximately 430 colleagues. This indicates a substantial agency with a structured yet agile operational framework, capable of supporting a DaaS model.

Founded: While the founding date isn't specified, the company's growth to 430 employees across multiple locations suggests a mature and successful organization with established operational processes.

Team Structure:

• Design as a Service (DaaS) Focus: The design team operates within a DaaS model, implying a highly efficient, process-driven, and client-focused structure.

• Project-Based Collaboration: Designers will likely work in project teams, collaborating with Project Managers and potentially account managers or strategists to deliver client assets.

• Cross-functional Integration: While the core role is design, there's an expectation of collaboration with teams responsible for marketing strategy and client management to ensure design aligns with business objectives.

Methodology:

• Performance-Driven Design: The agency's core business is performance marketing, so design work is expected to be data-informed and focused on achieving measurable results (conversions, engagement).

• Agile & Efficient Workflows: The DaaS model necessitates streamlined processes, rapid iteration, and efficient asset production.

• Client-Centric Approach: The focus is on delivering high-quality, scalable solutions that meet the specific marketing needs of Northern European clients.

Company Website: obsidian.md (derived from domain_derived)

📝 Enhancement Note: The company culture is described as valuing "autonomy, trust, and supporting you to bring your authentic self to work," with a focus on "results over bureaucracy and creativity over rigid processes." This suggests a dynamic, modern agency environment that balances structured operations with creative freedom.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Graphic Designer. This role is for an individual who has mastered fundamental design tools and principles and is ready to optimize their workflow and contribute to process efficiency within a high-volume service model.

Reporting Structure: The role implies reporting to a Design Lead or a Project Manager within the DaaS structure. The emphasis on autonomy suggests direct supervision might be minimal, with a focus on project delivery and output quality.

Operations Impact: This role directly impacts client success by producing high-quality, high-volume visual assets that fuel marketing performance. Effective design execution in the DaaS model is critical for client retention and agency revenue growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing creative design, branding, or UI/UX prototyping within the DaaS framework.

• Process Optimization: Contribute to refining and improving the DaaS design workflow, potentially leading to roles with more responsibility in process management.

• Client Management Exposure: Gain exposure to client strategy and project management, potentially opening doors to roles with more direct client interaction or strategic input.

• Leadership Potential: As proficiency and efficiency are demonstrated, opportunities for senior designer roles or team lead positions may arise within the growing agency.

📝 Enhancement Note: The emphasis on "optimizing the process" for a mid-level candidate suggests a clear path for growth beyond pure execution, into roles that involve process improvement and potentially mentorship.

🌐 Work Environment

Office Type: The job is listed as "On-site" with specific addresses in Banja Luka and Sarajevo, indicating a physical office presence. The company culture mentions "autonomy and trust," suggesting the office environment supports focused work while also facilitating collaboration.

Office Location(s):

• Sime Matavulja 26, Banja Luka, 78000, Bosnia and Herzegovina

• Ulica Maglajska 1, Sarajevo, 71000, Bosnia and Herzegovina Workspace Context:

• Collaborative Spaces: Likely includes areas for team meetings and project discussions, essential for a DaaS model where quick feedback loops are vital.

• Technology-Rich Environment: Access to necessary hardware and software (Adobe Creative Suite, Figma) and reliable internet connectivity is expected.

• Cross-functional Interaction: Opportunities to interact with Project Managers, strategists, and other team members to ensure alignment on client projects.

Work Schedule:

• Standard full-time employment (approx. 40 hours/week). While on-site, the company culture values autonomy, suggesting a professional environment that trusts employees to manage their time effectively to meet deadlines.

📝 Enhancement Note: The presence of offices in two major Bosnian cities offers flexibility for candidates. The "on-site" requirement suggests a preference for in-person collaboration and adherence to company workflows, which is common in agencies focused on high-volume output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio against job requirements, focusing on experience, tool proficiency, and commercial design examples.

• Portfolio Presentation/Review: Candidates will likely be asked to present their portfolio, discussing specific projects, their role, design decisions, and the commercial impact of their work. This is a critical stage.

• Skills Assessment/Test: A practical design test or case study may be administered to evaluate proficiency in required software (Adobe Suite, Figma) and the ability to execute tasks within project constraints (time, brief).

• Team/Manager Interview: Discussion about work style, problem-solving approach, collaboration skills, and cultural fit within Obsidian Digital's autonomous and results-oriented environment.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to create high-volume, commercially effective digital and performance marketing assets. Prioritize quality over quantity.

• Quantify Impact: For each project, clearly articulate the client's objective, your role, the design solutions you implemented, and – crucially – any measurable results (e.g., increased click-through rates, improved conversion rates, brand engagement metrics).

• Showcase Tool Proficiency: Demonstrate advanced techniques within Adobe Creative Suite and Figma. If possible, include examples of interactive prototypes or well-organized design systems.

• Highlight DaaS Readiness: Include examples that demonstrate your speed, efficiency, file organization, and ability to work with established brand guidelines.

• Tell a Story: Structure your portfolio presentation to narrate your design process, problem-solving approach, and the impact of your work.

Challenge Preparation:

• Design Task Simulation: Be prepared for a practical design exercise that mimics real-world tasks, such as creating a set of social media ads from a brief or adapting existing creative to new specifications.

• Time Management: Practice completing design tasks within strict time limits, as efficiency is key in the DaaS model.

• Process Articulation: Be ready to explain your workflow, how you handle feedback, and how you ensure quality and consistency under pressure.

📝 Enhancement Note: The emphasis on "commercial awareness" and "designs that sell" means the portfolio review will likely scrutinize the business impact of the designs presented, not just their aesthetic quality.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for creating a wide array of visual assets, from complex illustrations to print-ready layouts and digital graphics.

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows. Experience in building design systems within Figma is a plus.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts performance metrics is crucial. Familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad managers) to interpret performance data and inform design decisions would be beneficial. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how design assets are managed and deployed within marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma indicates these are the core tools for the role. Proficiency here is non-negotiable and will be assessed.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on delivering measurable outcomes and driving client marketing performance.

• Efficiency & Scalability: Commitment to streamlined processes and high-volume output, characteristic of the DaaS model.

• Autonomy & Trust: Employees are empowered to manage their work, with trust placed in their ability to deliver quality results.

• Collaboration & Teamwork: Despite autonomy, a collaborative spirit is valued for effective project execution and client service.

• Continuous Improvement: Encouragement to stay updated with trends and refine workflows for better performance.

Collaboration Style:

• Project-Focused: Collaboration is primarily driven by project needs, involving close work with Project Managers and potentially other designers or strategists.

• Communication-Driven: Clear and concise communication is essential for articulating design decisions, providing updates, and receiving feedback efficiently.

• Feedback Integration: Openness to constructive criticism and the ability to iterate designs based on feedback from clients and internal teams.

📝 Enhancement Note: The company culture emphasizes a balance between individual autonomy and collective success. This means designers are expected to be self-starters but also effective team players who can integrate into project workflows seamlessly.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output Demands: Consistently producing a large number of high-quality designs under tight deadlines within the DaaS model.

• Balancing Creativity with Efficiency: Meeting client expectations for both aesthetic appeal and commercial effectiveness while maintaining rapid turnaround times.

• Managing Diverse Client Needs: Adapting design style and approach to suit a variety of Northern European clients and their distinct brand identities.

• Staying Current: Continuously learning new tools and design trends to keep client assets modern and competitive in a fast-paced market.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to deepen expertise in Figma, Adobe Creative Suite, and potentially explore new design software or plugins.

• Performance Marketing Design Specialization: Develop a niche expertise in creating high-converting digital ad creatives and understanding marketing analytics.

• Process Improvement Involvement: Contribute to the optimization of the DaaS design workflow, gaining experience in operational efficiency.

• Exposure to Nordic Market Trends: Gain insights into the design and marketing trends prevalent in Northern European markets.

📝 Enhancement Note: The primary challenge is mastering the duality of high-volume, efficient output while maintaining creative quality and commercial impact, which is the core of the DaaS model.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to deliver a high volume of design assets under a tight deadline. How did you manage your workflow and ensure quality?" (Assesses DaaS readiness)

• "How do you balance creative execution with the commercial objectives of a performance marketing campaign?" (Assesses commercial awareness)

• "Walk us through a project in your portfolio where your design directly led to a measurable business outcome." (Assesses impact and storytelling)

• "How do you approach building or working within established brand guidelines to ensure consistency across multiple deliverables?" (Assesses process adherence) Company & Culture Questions:

• "What interests you about Obsidian Digital's Design as a Service model?" (Assesses understanding of the business model)

• "How do you align with a culture that values autonomy and results over bureaucracy?" (Assesses cultural fit)

• "How do you stay updated on design trends, particularly in digital and performance marketing?" (Assesses proactivity and industry awareness) Portfolio Presentation Strategy:

• Focus on Commercial Impact: For each project, clearly state the client's goal and the specific results achieved through your design. Use metrics whenever possible.

• Demonstrate Process: Be ready to walk through your workflow, from brief to final asset, highlighting how you used your tools (Adobe Suite, Figma) efficiently.

• Showcase Adaptability: Present a range of work that demonstrates your versatility across different client needs and design styles, especially in performance marketing creatives.

• Prepare for a Design Test: Anticipate a practical exercise that will test your speed, proficiency in required software, and ability to follow a brief.

📝 Enhancement Note: The interview process will likely heavily weigh the candidate's portfolio and their ability to articulate the commercial impact of their design work, alongside their proficiency in core design tools and their understanding of the DaaS model.

📌 Application Steps

To apply for this operations position:

• Submit your CV and a portfolio highlighting commercial/digital design work through the provided application link.

• Portfolio Customization: Ensure your portfolio is tailored to showcase your strongest commercial and digital design projects, with clear examples of performance marketing creatives and quantifiable results.

• Resume Optimization: Highlight experience with Adobe Creative Suite, Figma, DaaS models, and any achievements related to efficiency, speed, and commercial impact. Use keywords like "Graphic Designer," "DaaS," "Performance Marketing," "Adobe Creative Suite," "Figma," and "digital design."

• Interview Preparation: Practice presenting your portfolio, focusing on articulating design decisions, commercial outcomes, and your workflow for high-volume projects. Be ready to discuss your understanding of the DaaS model and Obsidian Digital's culture.

• Company Research: Familiarize yourself with Obsidian Digital's services, client base (Northern European focus), and company values regarding autonomy and results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.