Mid-level Graphic Designer

📍 Job Overview

Job Title: Mid-level Graphic Designer

Company: Obsidian Digital

Location: Banja Luka, Republika Srpska, Bosnia and Herzegovina / Germany (Note: Primary locations listed are Banja Luka and Sarajevo, Bosnia & Herzegovina. "Germany" in the organization field may indicate a headquarters or broader operational reach.)

Job Type: Permanent employee

Category: Creative & Media / Marketing / Art & Design

Date Posted: August 10, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: On-site (The role is described as joining a team in Banja Luka/Sarajevo, implying an on-site or hybrid arrangement, with no explicit remote option mentioned.)

🚀 Role Summary

• This role is central to the Design as a Service (DaaS) model, focusing on high-volume, high-quality visual asset creation for Northern European clients.

• Responsibilities include executing a diverse range of design tasks, from performance marketing creatives to branding assets, under rapid turnaround times.

• The position requires a strong understanding of visual communication and the ability to translate client briefs into functional, conversion-driving designs.

• A key aspect is working with and expanding upon existing brand guidelines to ensure consistency across a service-based model.

• The role also involves building prototypes and wireframes for digital products, focusing on user experience.

📝 Enhancement Note: The "Mid-level Graphic Designer" title, combined with the emphasis on "Design as a Service (DaaS)" and "high-volume visual assets," suggests a role that requires not only creative talent but also strong process adherence, efficiency, and the ability to manage multiple projects simultaneously. The "Germany" in the organization field alongside Bosnian locations might imply the company's headquarters or a significant operational hub is in Germany, with local teams in Bosnia and Herzegovina. This could influence reporting structures and client interactions.

📈 Primary Responsibilities

• Execute high-volume design tasks: Create a steady stream of diverse visual assets, including performance marketing creatives (social ads, banners) and branding collateral, maintaining high standards and rapid turnaround times.

• Translate client briefs into functional designs: Act as a visual problem-solver, converting project requirements from clients and Project Managers into compelling designs that effectively convert.

• Maintain brand consistency: Work with and expand upon existing brand guidelines to ensure uniformity and adherence to client brand identities within the DaaS framework.

• Develop digital prototypes and wireframes: Build initial designs for digital products, focusing on intuitive user experience and seamless functionality.

• Stay current with design trends and tools: Continuously master new tools and design trends to keep client visuals modern and effective.

• Manage projects end-to-end: Take ownership of design projects from concept through completion, collaborating with cross-functional teams to align designs with overarching marketing strategies.

• Optimize design processes: Contribute to the refinement of design workflows to enhance efficiency and output quality within the DaaS model.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and process-oriented work. The emphasis on "DaaS," "high-volume," and "rapid turnaround times" indicates that efficiency, organization, and the ability to work effectively under pressure are as critical as design skills. The inclusion of "prototypes and wireframes" suggests a need for UX/UI awareness beyond traditional graphic design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for a mid-level role. Equivalent practical experience with a strong portfolio will also be considered.

Experience: 2+ years of professional experience in graphic design, preferably within an agency setting or a fast-paced in-house team. Experience with Design as a Service (DaaS) or subscription-based design models is a significant advantage.

Required Skills:

• Advanced Proficiency in Adobe Creative Suite: Expert-level skills in Photoshop, Illustrator, and InDesign are essential for creating and manipulating visual assets.

• Figma Expertise: Proficiency in Figma for collaborative design, prototyping, and wireframing is a core requirement.

• Digital Design Skills: Demonstrated ability to create effective performance marketing creatives (social ads, banners) and branding assets.

• Portfolio of Commercial Work: A strong body of work showcasing creativity, commercial awareness, and the ability to design for engagement and conversion.

• Wireframing and Prototyping: Experience in building wireframes and interactive prototypes for digital products.

• Brand Guideline Adherence: Ability to work with and expand upon established brand guidelines consistently.

• File Organization and Management: Meticulous approach to organizing design files for efficient workflow and collaboration.

• Fluent English Communication: Ability to articulate design decisions clearly and effectively in English, the company's corporate language.

Preferred Skills:

• Experience with DaaS/Subscription Design Models: Prior work in similar high-volume, service-based design environments.

• Understanding of Performance Marketing: Familiarity with the principles and visual requirements of performance marketing campaigns.

• UI/UX Design Principles: A solid understanding of user interface and user experience design best practices.

• Project Management Fundamentals: Basic understanding of project management principles to effectively handle design projects from start to finish.

📝 Enhancement Note: The emphasis on "advanced proficiency" and "expert-level skills" in Adobe Creative Suite and Figma, alongside the requirement for a portfolio demonstrating "commercial awareness" and designs that "sell, inform, and engage," indicates that this is not a purely artistic role but one focused on delivering measurable business results through design. The "2+ years" suggests a need for candidates who are beyond junior level and can operate with significant autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Commercial Impact: Showcase design projects that have clearly driven business results, such as increased click-through rates, conversions, or brand engagement. Quantifiable results are highly valued.

• Showcase Workflow Efficiency: Include examples that highlight your ability to manage multiple projects, adhere to tight deadlines, and maintain organization in your design process.

• Highlight Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma, including examples of wireframing and prototyping.

• Brand Consistency Examples: Present work that effectively applies and adapts to existing brand guidelines, showing versatility across different client identities.

• Digital Asset Creation: Feature a range of digital marketing assets, including social media ads, banner ads, and other performance-oriented visuals.

Process Documentation:

• While not explicitly requested for submission, candidates are expected to be able to discuss their design process, including:
  • Workflow Design: How you approach structuring design tasks and projects to ensure efficiency and quality.
  • Systematic Execution: Methods used to ensure consistency and adherence to brand guidelines or project briefs.
  • Performance Analysis Integration: How design output is considered in relation to marketing performance metrics and client feedback.

📝 Enhancement Note: The "Portfolio of Commercial Work" and "designs that sell, inform, and engage" are strong indicators that the portfolio review will focus on the effectiveness and business impact of the designs, not just aesthetic appeal. Candidates should prepare to discuss how their work contributes to client success and how they manage their design process efficiently, especially within a DaaS model.

💵 Compensation & Benefits

Salary Range: As a mid-level Graphic Designer in Bosnia and Herzegovina, with potential ties to the German market, a competitive salary would typically range from €15,000 to €25,000 gross annually. This estimate is based on industry benchmarks for mid-level design roles in the region, considering the company's international presence and the need for specialized skills in a DaaS model. The actual salary will depend on the candidate's specific experience, skills, and negotiation. For candidates based in Germany, the range would be higher, typically €35,000 - €50,000 gross annually.

Benefits:

• Collaborative and Friendly Team: Work within a supportive team passionate about client success.

• Career Growth Opportunities: Potential for advancement as both the individual and the company evolve.

• Free Access to Sports Activities: Opportunities to engage in physical well-being.

• Variety of Social Events: Company-organized events to foster team cohesion and networking.

• Product Discounts: Access to discounts on a range of products from the company's clients.

Working Hours: 40 hours per week. While not explicitly stated as flexible, the agency environment and focus on results may offer some degree of autonomy in managing work hours, provided deadlines are met.

📝 Enhancement Note: The salary range is an estimate based on regional data and the role's mid-level designation. Given the "Germany" mention, it's crucial for candidates to clarify salary expectations based on their location and the company's compensation structure for different regions. The benefits are standard for agency environments, with a notable inclusion of client product discounts.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Agency, Digital Services, Design as a Service (DaaS). Obsidian Digital specializes in performance marketing, aiming to be the best in the Nordic region.

Company Size: Approximately 430 colleagues. This size suggests a well-established agency with robust processes, but still agile enough to foster a collaborative culture.

Founded: 2016. Founded with a clear vision for performance marketing excellence, indicating a growth-oriented and results-driven company ethos.

Team Structure:

• The design team is part of the broader Obsidian Digital agency, which operates across multiple locations.

• The role is situated within a "Design as a Service (DaaS)" setup, implying a dedicated design function that serves internal and external clients.

• Collaboration is expected with Project Managers and potentially client-facing teams.

• The company emphasizes autonomy and trust over micromanagement. Methodology:

• Performance-Driven: Focus on delivering measurable results for clients through performance marketing and data analysis.

• Data-Informed Creativity: Decisions are guided by data, analysis, and technology to achieve client success.

• Client-Centric: Dedicated to creating the best solutions for clients, leveraging cross-functional expertise.

• Agile and Efficient: Values results over bureaucracy and creativity over rigid processes, suggesting a dynamic and adaptable operational style.

Company Website: obsidianagency.com

📝 Enhancement Note: The company culture is described as Nordic-inspired, emphasizing autonomy, trust, results, and creativity. The DaaS model implies a structured approach to design delivery, which must be balanced with this culture of agility. The size of the agency (430+ colleagues) indicates a significant operation with opportunities for broader exposure and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-level Graphic Designer role. It requires a candidate who has moved beyond junior-level tasks, demonstrating mastery of core design tools and processes, and is ready to optimize workflows and contribute to client success with a degree of independence. The role is positioned to be a key contributor within the DaaS engine.

Reporting Structure: While not explicitly detailed, the role likely reports to a Design Lead, Creative Director, or a Project Management function within the DaaS structure. Collaboration with Project Managers is specifically mentioned.

Operations Impact: The Graphic Designer's work directly fuels the marketing performance of clients through high-quality visual assets. Their output is critical for campaign effectiveness, client satisfaction within the DaaS model, and the agency's reputation for delivering results.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing creative design, branding, or UX/UI within the DaaS framework.

• Process Improvement: Contribute to refining and optimizing the DaaS design workflow, potentially leading to roles with more process ownership.

• Client Exposure: Work with a variety of Northern European clients, gaining exposure to different markets and industries.

• Agency Advancement: Potential to move into senior design roles, team lead positions, or specialize in areas like art direction as the agency grows.

📝 Enhancement Note: The "Mid-level" designation implies a candidate who can work independently on defined tasks and contribute to process improvements. The growth opportunities are tied to both skill development within design disciplines and contributions to operational efficiency within the DaaS model.

🌐 Work Environment

Office Type: The company operates physical offices in Banja Luka and Sarajevo, indicating an on-site or potentially hybrid work environment. The description of a "collaborative and friendly team" suggests an office setting conducive to teamwork.

Office Location(s): Banja Luka (Sime Matavulja 26, 78000 BA) and Sarajevo (Ulica Maglajska 1, 71000 BA), Bosnia and Herzegovina.

Workspace Context:

• Collaborative Environment: The team values interaction and collaboration, essential for a DaaS model where efficient handoffs and feedback loops are crucial.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) is a given. The emphasis on DaaS might also mean exposure to project management or workflow tools.

• Team Interaction: Opportunities to work closely with Project Managers and potentially other designers and marketing specialists.

Work Schedule: Standard 40-hour work week. While the company culture values autonomy, the nature of agency work and DaaS often requires flexibility to meet client deadlines.

📝 Enhancement Note: The on-site requirement in Banja Luka or Sarajevo is key. Candidates should consider the commute and local work culture. The environment is described as collaborative, which is vital for the efficient functioning of a DaaS model.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and design capabilities.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, focusing on commercial impact, design process, and tool proficiency. Expect to discuss specific projects, challenges faced, and solutions implemented.

• Skills Assessment/Task: Potentially a practical design exercise or a case study presentation to evaluate creative problem-solving, efficiency, and adherence to briefs under timed conditions.

• Team/Cultural Fit Interview: Meeting with team members or managers to assess collaboration style, communication skills, and alignment with Obsidian Digital's values (autonomy, trust, results, creativity).

Portfolio Review Tips:

• Highlight Commercial Success: Clearly articulate how your designs have achieved business objectives for clients. Use metrics where possible (e.g., "increased conversion rate by X%," "achieved Y CTR").

• Showcase Your Process: Prepare to explain your workflow for typical DaaS tasks – how you receive briefs, plan your work, execute designs, manage revisions, and deliver final assets efficiently.

• Demonstrate Tool Mastery: Ensure examples clearly showcase advanced skills in Photoshop, Illustrator, InDesign, and especially Figma, including any wireframing or prototyping elements.

• Tailor to DaaS: Frame your experience in terms of speed, volume, and client service. If you have prior DaaS experience, emphasize it.

• Clarity and Conciseness: Present your portfolio in a well-organized, easy-to-navigate format. Be ready to speak articulately about each piece.

Challenge Preparation:

• Understand DaaS: Be prepared for tasks that mimic real-world DaaS scenarios – rapid creation of multiple ad variations, adapting designs to different platforms, or quick brand guideline application.

• Time Management: Practice completing design tasks within strict time limits.

• Communication: Be ready to articulate your design choices clearly and justify them based on client briefs and marketing objectives.

📝 Enhancement Note: The interview process is expected to be rigorous, focusing heavily on practical application, efficiency, and the ability to deliver commercially successful designs within a service model. The portfolio is paramount and should be curated to showcase these specific strengths.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign. Essential for image editing, vector graphics creation, and layout design.

• Figma: A critical tool for UI/UX design, wireframing, prototyping, and collaborative design workflows.

• Project Management Software: Likely used for task management, tracking project progress, and client communication within the DaaS model (e.g., Asana, Monday.com, or similar).

Analytics & Reporting:

• While not a direct responsibility of the designer, understanding how design impacts performance metrics is crucial. Familiarity with basic analytics concepts related to digital marketing (CTR, conversion rates) will be beneficial. CRM & Automation:

• Not directly applicable to the core design role, but understanding how design assets are requested and managed through client portals or CRM systems might be relevant.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The DaaS model implies that the designer will likely interact with project management tools to ensure efficient delivery and tracking of numerous design requests.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on delivering tangible outcomes and client success through performance marketing and effective design.

• Efficiency and Speed: Emphasis on executing tasks quickly and effectively, a core tenet of the DaaS model.

• Creativity: Valuing innovative and visually compelling design solutions.

• Autonomy and Trust: Empowering individuals to manage their work and take ownership.

• Collaboration: Working effectively with team members and clients to achieve shared goals.

• Data-Driven: Using data and analysis to inform design decisions and measure impact.

Collaboration Style:

• Cross-Functional Integration: Working closely with Project Managers and other agency specialists to ensure design aligns with broader marketing strategies.

• Feedback-Driven: Openness to constructive feedback and iterative design processes.

• Service-Oriented: A proactive approach to serving client needs within the DaaS framework.

📝 Enhancement Note: The company culture values autonomy and results, which is a strong combination for a performance-driven agency. For a designer, this means being proactive, self-sufficient, and constantly focused on how their work contributes to client success metrics.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Rapid Turnaround: Consistently producing high-quality designs under tight deadlines for numerous clients.

• Balancing Creativity with Efficiency: Maintaining creative excellence while adhering to the speed and volume demands of a DaaS model.

• Diverse Client Needs: Adapting to a wide range of client brands, industries, and marketing objectives.

• Staying Current: Keeping up with rapidly evolving design trends, tools, and performance marketing best practices.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to specialize in areas like motion graphics for ads, advanced UI/UX prototyping, or specific branding techniques.

• Performance Marketing Insights: Gaining a deeper understanding of how design impacts marketing KPIs, enabling more strategic design contributions.

• Process Optimization: Contributing to and learning from the refinement of the DaaS workflow.

• Client Exposure: Broadening experience by working with a diverse portfolio of Northern European clients.

📝 Enhancement Note: The primary challenge will be managing the intensity of a high-volume DaaS environment. Growth will come from mastering this efficiency while continuing to produce impactful creative work and potentially taking on more complex or strategic design responsibilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of social media ad variations for a performance marketing campaign. How do you ensure consistency and efficiency?" (Focus on workflow, tool usage, and optimization).

• "How do you balance creative execution with strict brand guidelines and rapid turnaround times?" (Highlight your approach to constraints and efficiency).

• "Walk us through a project in your portfolio that demonstrates strong commercial awareness and resulted in measurable success for the client. What was your role, and what were the key outcomes?" (Prepare a detailed case study). Company & Culture Questions:

• "What interests you about our Design as a Service (DaaS) model and working in a high-volume agency environment?" (Show enthusiasm for the model and its challenges).

• "How do you approach collaboration within a remote or hybrid team, and how do you ensure clear communication with Project Managers?" (Emphasize communication and teamwork skills).

• "How do you stay updated on design trends and incorporate them into your work, especially within a performance marketing context?" (Demonstrate continuous learning and strategic application). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (performance ads, branding) or by client.

• Tell a Story: For each key project, explain the brief, your creative process, the tools used, the challenges overcome, and the results achieved.

• Quantify Results: Whenever possible, use data to demonstrate the effectiveness of your designs.

• Highlight DaaS Relevance: Emphasize projects that showcase speed, efficiency, scalability, and commercial success.

• Be Ready for Live Critiques: Prepare to potentially adapt a design or provide feedback on a concept during the interview.

📝 Enhancement Note: Expect interview questions to probe your ability to perform under pressure, your understanding of design's role in marketing performance, and your efficiency in a service-oriented model. Your portfolio is your primary tool for demonstrating these capabilities.

📌 Application Steps

To apply for this Mid-level Graphic Designer position:

• Submit your CV and a portfolio highlighting commercial/digital design work through the provided application link.

• Portfolio Customization: Curate your portfolio to specifically showcase examples of performance marketing creatives, branding assets, and any work demonstrating speed, efficiency, or DaaS-like project structures. Include case studies with quantifiable results.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency in Adobe Creative Suite and Figma, and any relevant agency or DaaS experience. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, commercial impact of your work, and how you handle high-volume, fast-paced projects. Be ready to discuss your experience with wireframing and prototyping.

• Company Research: Familiarize yourself with Obsidian Digital's services, client portfolio (if publicly available), and their Nordic-inspired culture emphasizing results and autonomy. Understand their DaaS model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.