Mid-level Graphic Designer

📍 Job Overview

Job Title: Mid-level Graphic Designer

Company: Obsidian Digital

Location: Banja Luka, Republika Srpska, Bosnia and Herzegovina

Job Type: Permanent employee

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-10

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is central to Obsidian Digital's Design as a Service (DaaS) model, focusing on high-volume, high-quality visual asset creation for Northern European clients.

• The Graphic Designer will translate client briefs into functional, visually compelling designs that drive marketing performance and engagement.

• A key aspect of the role involves working within and expanding established brand guidelines to ensure consistency across diverse client projects.

• The position requires the ability to build prototypes and wireframes for digital products, contributing to a seamless user experience.

• Continuous learning and adaptation to new design tools and trends are essential to keep client assets modern and effective.

📝 Enhancement Note: The "DaaS" model implies a subscription-based, agile approach to design services, requiring a designer who can manage multiple client requests efficiently and effectively, prioritizing speed and output without sacrificing quality. This is a crucial differentiator for operations-minded candidates.

📈 Primary Responsibilities

• Execute a steady stream of diverse design tasks, including performance marketing creatives (social ads, banners) and branding assets, ensuring high standards under rapid turnaround times.

• Translate client and Project Manager briefs into functional, visually compelling designs that are optimized for conversion and engagement.

• Work with and expand upon existing brand guidelines, ensuring consistency and adherence across all client projects within the DaaS framework.

• Build prototypes and wireframes for digital products, focusing on creating a seamless and intuitive user experience.

• Stay current with design trends and master new tools to ensure client assets remain modern and competitive.

• Take ownership of projects from concept to completion, collaborating closely with project managers and marketing teams to align designs with overall client marketing strategies.

• Organize and manage design files systematically to ensure efficient workflow and easy retrieval.

📝 Enhancement Note: The emphasis on "performance marketing creatives" and "designs that convert" indicates a strong focus on data-driven design and measurable results, aligning with a revenue operations mindset. The role requires not just aesthetic skill but an understanding of design's impact on business objectives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for a Mid-level role. Relevant certifications or a strong portfolio demonstrating equivalent practical experience may also be considered.

Experience: 2+ years of experience in graphic design, ideally within an agency setting or a fast-paced in-house team, with a proven track record in digital and commercial design. Experience with Design as a Service (DaaS) or subscription-based design models is a significant advantage.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced proficiency in Figma for collaborative design and prototyping.

• Strong portfolio showcasing commercial awareness and the ability to create designs that sell, inform, and engage.

• Understanding of performance marketing creative best practices (e.g., social media ads, banner ads).

• Ability to build prototypes and wireframes for digital products.

• Experience working with and expanding brand guidelines.

• Fluent in English, with excellent written and verbal communication skills for articulating design decisions.

• Detail-oriented with a strong focus on file organization and workflow efficiency. Preferred Skills:

• Experience with DaaS or subscription-based design models.

• Familiarity with user experience (UX) principles and best practices.

• Basic understanding of digital marketing strategies and analytics.

• Experience in client-facing roles or direct client collaboration.

📝 Enhancement Note: The explicit mention of "2+ years of experience" and "mastered the tools" clearly positions this as a mid-level role. The "commercial awareness" requirement and focus on "designs that sell" highlight the need for a designer who understands business objectives and can translate them into effective visual assets, a key trait in operations-aligned creative roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong body of work that clearly demonstrates creativity, commercial awareness, and the ability to produce designs that drive sales, inform audiences, and foster engagement.

• Showcase a range of projects, including performance marketing creatives (social ads, banners) and branding assets, to highlight versatility.

• Include examples that illustrate adherence to and expansion of brand guidelines, demonstrating consistency in application.

• Present case studies or project breakdowns that detail the design process, from brief to final execution, highlighting problem-solving approaches.

• Demonstrate proficiency in digital product design, including examples of prototypes and wireframes. Process Documentation:

• While not explicitly a "process documentation" role, the candidate is expected to understand and work within defined workflows for design execution and client delivery.

• The ability to organize design files systematically and maintain efficient workflows is crucial, implying an understanding of process management in a high-volume environment.

• The role requires working with and expanding existing brand guidelines, suggesting a need to understand and contribute to established design systems.

📝 Enhancement Note: For a "Design as a Service" model, the portfolio is paramount. It must go beyond aesthetics to prove the candidate's ability to deliver effective, commercially-driven designs at scale. The emphasis on "systematic design" and "organizing files" suggests that process efficiency is as important as creative output.

💵 Compensation & Benefits

Salary Range: Based on the location (Banja Luka, Bosnia and Herzegovina), experience level (Mid-level, 2-5 years), and the nature of the role (Graphic Designer in a performance marketing agency), a competitive salary range would be estimated. For a Mid-level Graphic Designer in Banja Luka, the gross annual salary typically ranges from approximately €12,000 to €20,000, which translates to roughly €1,000 to €1,670 per month. This estimate is based on general market data for similar roles in the region and the tech/creative industry within Bosnia and Herzegovina, considering the company's international client base and the specialized DaaS model.

Benefits:

• Collaborative and friendly team environment with a passion for client success.

• Career growth opportunities aligned with personal and company evolution.

• Free access to sports activities.

• Variety of social events.

• Discounts on a range of products from Obsidian Digital's clients.

Working Hours: The role implies a standard full-time work schedule. While not explicitly stated, the common practice in such agencies is a 40-hour work week, potentially with some flexibility depending on project demands and team agreements.

📝 Enhancement Note: The salary estimate is derived from publicly available salary data for graphic designers in Bosnia and Herzegovina, adjusted for the mid-level experience and the specific demands of a fast-paced agency environment. The benefits listed are taken directly from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Agency. Obsidian Digital specializes in driving marketing performance for its clients, utilizing a data-driven and results-oriented approach.

Company Size: Approximately 430 colleagues. This indicates a medium-to-large agency with established processes and a significant operational footprint.

Founded: The founding date is not specified, but the company operates across multiple locations, suggesting a mature and expanding organization with a history of growth.

Team Structure:

• The Graphic Designer will be part of a larger Design team within the agency, likely structured to support the Design as a Service (DaaS) model.

• This team will collaborate closely with Project Managers, Account Managers, and Performance Marketing specialists to ensure client needs are met efficiently.

• The reporting structure is likely hierarchical, with the designer reporting to a Design Lead or Creative Director, who oversees the DaaS operations. Methodology:

• Data-driven design: The emphasis on "performance marketing creatives" and "designs that convert" highlights a methodology focused on measurable results and client ROI.

• Agile execution: The DaaS model implies an agile approach to design delivery, prioritizing speed, iteration, and continuous improvement.

• Client-centricity: The core mission is to deliver exceptional solutions for clients, requiring strong communication and understanding of client objectives.

Company Website: https://obsidian.md/

📝 Enhancement Note: The company's size and international presence suggest a well-structured organization with established operational frameworks. The "Nordic heart" mentioned in the description hints at a culture that values efficiency, innovation, and employee well-being, common traits in Scandinavian business culture.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-level Graphic Designer role. It requires a solid foundation of technical skills and practical experience (2+ years), with an expectation of independent work and contribution to process optimization within the DaaS framework. The role is positioned for someone ready to move beyond foundational tasks and take on more complex projects with commercial impact.

Reporting Structure: The Graphic Designer will likely report to a Design Lead or Creative Director who manages the DaaS operations. This structure ensures alignment with client strategies and internal agency processes. Collaboration will extend to Project Managers and Performance Marketing teams.

Operations Impact: The Graphic Designer's work directly impacts client marketing performance by creating visually engaging assets that drive conversions, brand recognition, and customer engagement. This role is crucial for the operational success of the DaaS offering, directly contributing to client satisfaction and revenue generation.

Growth Opportunities:

• Specialization: Develop expertise in specific areas of performance marketing creative design, UX/UI for digital products, or brand system development.

• Leadership: Progress to a Senior Graphic Designer role, potentially leading smaller projects or mentoring junior designers within the DaaS team.

• Process Improvement: Contribute to refining and optimizing the DaaS design workflow, becoming a subject matter expert in efficient creative delivery.

• Client Strategy: Gain deeper insights into client marketing strategies, enabling more impactful design contributions and potentially moving into client-facing advisory roles.

📝 Enhancement Note: The emphasis on "optimizing the process" and "mastering the tools" for a mid-level role suggests that growth opportunities will involve not just creative advancement but also operational efficiency and strategic contribution to the DaaS model.

🌐 Work Environment

Office Type: The company operates physical offices in multiple locations, including Banja Luka. This suggests a hybrid or on-site work environment where collaboration and team interaction are valued.

Office Location(s): Banja Luka, Republika Srpska, Bosnia and Herzegovina (Sime Matavulja 26, 78000). The presence of multiple international offices (Copenhagen, Aarhus, Aalborg, Helsinki, Leipzig, Hamburg, Podgorica) indicates a global, interconnected agency.

Workspace Context:

• Collaborative Environment: The company emphasizes a "collaborative and friendly team." The office setup likely facilitates team interaction, brainstorming, and cross-functional work.

• Tools & Technology: Access to the full Adobe Creative Suite and Figma is expected, along with other relevant design and project management tools utilized by the agency.

• Team Interaction: Opportunities for direct collaboration with Project Managers, Performance Marketing specialists, and other designers are integral to the DaaS model, fostering a dynamic work environment.

Work Schedule: A standard 40-hour work week is implied for a full-time permanent position. While the agency focuses on efficiency, the DaaS model might require flexibility during peak client demand periods, though this is not explicitly stated.

📝 Enhancement Note: The description of a "Nordic heart" and a culture valuing "autonomy, trust, and supporting you to bring your authentic self to work" suggests an environment that balances structured operations with employee empowerment and well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit CV and a portfolio highlighting commercial/digital design work.

• Portfolio Review: Expect a thorough review of your portfolio, focusing on commercial impact, design versatility, and proficiency with required tools.

• Skills Assessment: Likely includes practical design challenges or case studies to evaluate your ability to deliver under DaaS-like constraints (speed, quality, adherence to briefs).

• Cultural Fit Interview: Discussions to assess alignment with Obsidian Digital's values, such as autonomy, trust, collaboration, and results-orientation.

• Team/Manager Interview: Conversations with potential team members or hiring managers to discuss role specifics, career aspirations, and operational fit.

Portfolio Review Tips:

• Highlight Commercial Impact: Showcase designs that demonstrably achieved client goals (e.g., increased conversion rates, engagement, brand awareness). Use metrics where possible.

• Demonstrate Process: Include case studies that walk through your design process, from understanding the brief to final execution, emphasizing problem-solving and decision-making.

• Showcase Versatility: Include a range of work, from performance marketing creatives to branding assets, to prove your adaptability.

• Organized Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Clearly label projects and explain your role.

• Figma & Adobe Proficiency: Ensure examples clearly demonstrate advanced skills in Photoshop, Illustrator, InDesign, and Figma.

Challenge Preparation:

• DaaS Simulation: Be prepared for design challenges that mimic the high-volume, fast-turnaround nature of the DaaS model. Practice creating multiple variations of an ad or asset quickly.

• Brief Interpretation: Focus on accurately interpreting design briefs and translating them into effective visual solutions that meet specific marketing objectives.

• Brand Consistency: Practice applying brand guidelines consistently across different design outputs.

• Efficiency Focus: Be ready to discuss how you maintain efficiency and organization in your workflow, especially when managing multiple projects.

📝 Enhancement Note: The application process heavily emphasizes the portfolio, which is standard for design roles. However, the context of DaaS means the portfolio must go beyond aesthetics to prove commercial effectiveness and operational efficiency. The "designs that sell" requirement is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for creating a wide range of visual assets, from detailed graphics to layouts.

• Figma: Advanced proficiency required for collaborative design, prototyping, and wireframing, indicating a modern, team-oriented design workflow.

Analytics & Reporting: While not a primary tool for the designer, an understanding of how designs perform is crucial. Familiarity with analytics platforms (e.g., Google Analytics, social media ad managers) to understand the impact of creative work would be beneficial.

CRM & Automation: Not directly applicable to the graphic designer role, but understanding how design assets are managed and deployed within client marketing funnels (potentially involving marketing automation platforms or CRM systems) can provide context.

📝 Enhancement Note: The explicit mention of "Advanced proficiency" in Adobe Creative Suite and Figma is critical. This indicates that candidates are expected to be highly skilled and efficient users of these tools, capable of producing professional work with speed.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on delivering designs that achieve measurable marketing performance for clients.

• Efficiency & Speed: The DaaS model necessitates a commitment to rapid, high-volume output without compromising quality.

• Collaboration & Trust: The company culture emphasizes autonomy, trust, and teamwork, fostering an environment where individuals can thrive and contribute authentically.

• Creativity & Innovation: While process-driven, the role also encourages staying ahead of trends and mastering new tools to keep client work fresh and modern.

• Client Focus: Dedication to creating the best solutions for clients, understanding their objectives and delivering value.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Project Managers, Performance Marketing specialists, and other designers is essential for the DaaS model to function effectively.

• Feedback Exchange: An open culture for feedback is implied, allowing for continuous improvement of designs and processes.

• Knowledge Sharing: Team members are encouraged to share insights on tools, trends, and best practices to elevate the collective skill set.

📝 Enhancement Note: The values of "efficiency meets creativity," "results over bureaucracy," and "autonomy, trust" paint a picture of a dynamic, performance-driven environment that still values individual contribution and professional growth.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output: Consistently producing a large volume of diverse design assets while maintaining quality under tight deadlines.

• Client Diversity: Adapting design styles and approaches to meet the varied needs and brand guidelines of multiple Northern European clients.

• Staying Current: Keeping pace with rapidly evolving design trends, marketing platforms, and new creative tools.

• Balancing Art and Commerce: Effectively merging creative vision with the commercial objectives required for performance marketing.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in specific design software, performance marketing creative strategies, or UX/UI design.

• Industry Exposure: Exposure to a wide range of client industries and marketing challenges provides broad learning experiences.

• Process Optimization: Contributing to and learning from the refinement of the DaaS workflow, potentially leading to roles with more operational responsibility.

• Mentorship: Learning from senior designers and creative leads within a well-established agency structure.

📝 Enhancement Note: The primary challenge is operational: managing high-volume, diverse design output efficiently. Growth opportunities will likely stem from mastering this operational aspect and leveraging it for strategic contributions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to deliver a high volume of design assets under a tight deadline. How did you manage your time and ensure quality?" (Focus on process, organization, and efficiency.)

• "How do you balance creative execution with the commercial goals of a performance marketing campaign?" (Highlight understanding of ROI, conversion optimization, and data-driven design.)

• "Walk us through a project in your portfolio where you had to adapt to existing brand guidelines or expand upon them." (Demonstrate ability to follow and apply brand systems.)

• "How do you approach building wireframes and prototypes for digital products? What are your key considerations for user experience?" (Showcase UX/UI understanding and digital product design skills.) Company & Culture Questions:

• "What interests you about Obsidian Digital's Design as a Service (DaaS) model?" (Show enthusiasm for efficiency, scale, and client impact.)

• "How do you align with a culture that values autonomy and trust, while also working within structured operational processes?" (Express comfort with both independence and defined workflows.)

• "What are your thoughts on continuous learning and staying updated with design trends and tools?" (Emphasize proactive learning.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most commercially relevant pieces. For each project, clearly state the objective, your role, the process, and the outcome.

• Quantify Results: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., "This ad campaign resulted in a 15% increase in click-through rate").

• Showcase Tool Proficiency: Point out specific techniques or features used in Photoshop, Illustrator, InDesign, and Figma that highlight your advanced skills.

• Explain Your Process: Detail how you approached the brief, any challenges you faced, and how you overcame them. This demonstrates problem-solving capabilities.

• DaaS Relevance: Frame your experience in terms of efficiency, scalability, and client-focused outcomes, aligning with the DaaS model.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational efficiency, commercial acumen, and an understanding of the DaaS model's demands for speed and volume.

📌 Application Steps

To apply for this Mid-level Graphic Designer position:

• Submit your CV and a portfolio directly through the provided application link (https://obsidianbanjaluka.jobs.personio.com/job/2550412/apply).

• Portfolio Customization: Ensure your portfolio prominently features commercial/digital design work that demonstrates your ability to create designs that sell and engage. Tailor your presentation to highlight performance marketing creatives and branding assets.

• Resume Optimization: Update your resume to clearly state your years of experience (2+ years) and highlight proficiency in Adobe Creative Suite and Figma. Emphasize any experience with agency work, fast-paced environments, or DaaS models.

• Interview Preparation: Practice articulating your design process, commercial impact, and operational efficiency. Be ready to discuss how you handle high-volume work and client briefs.

• Company Research: Familiarize yourself with Obsidian Digital's services, client portfolio, and company culture, particularly their DaaS model and performance marketing focus. Understand their values of autonomy, trust, and efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.