Medior/Senior UX/UI Visual Designer - UAE

📍 Job Overview

Job Title: Medior/Senior UX/UI Visual Designer

Company: Sana Commerce

Location: Dubai, United Arab Emirates

Job Type: Full-time

Category: UX/UI Design & Brand Operations

Date Posted: April 29, 2026

Experience Level: Medior/Senior (5-8+ years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Execute and evolve the visual brand identity across digital, motion, content, and print touchpoints, ensuring cohesive visual systems and creative direction.

• Deliver high-fidelity UI designs for Sana Commerce's digital experiences, focusing on conversion-driven interfaces through strong layout, typography, color, and motion principles.

• Build and maintain a robust, scalable Figma-based design system, encompassing components, tokens, reusable patterns, and comprehensive documentation to ensure brand consistency across all teams and projects.

• Design a wide array of digital marketing assets, including landing pages, advertisements, social media visuals, infographics, reports, and campaign materials, emphasizing clarity, hierarchy, and unwavering brand consistency.

📝 Enhancement Note: While the core responsibilities lean heavily into design execution and system maintenance, the "brand strategy" and "creative direction" aspects suggest a need for strategic thinking and the ability to translate business objectives into visual outcomes. This role bridges pure design execution with strategic brand application within a B2B SaaS context.

📈 Primary Responsibilities

• Translate overarching brand strategy into cohesive visual systems and clear creative direction for all digital and physical touchpoints.

• Develop high-fidelity UI designs for Sana Commerce's website and digital platforms, optimizing for user engagement and conversion rates through expert application of visual design principles.

• Architect, build, and meticulously maintain a comprehensive Figma-based design system, including component libraries, design tokens, reusable patterns, and detailed documentation to ensure brand governance and operational efficiency.

• Create impactful digital marketing assets such as landing pages, ad creatives, social media graphics, infographics, and reports, ensuring alignment with campaign objectives and brand guidelines.

• Produce physical collateral for events, signage, merchandise, and executive materials, managing vendor-ready outputs and ensuring high-quality print production standards.

• Collaborate effectively with cross-functional teams including brand managers, marketing specialists, product managers, and developers, clearly articulating design rationale and ensuring successful implementation of visual designs.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand application, detailed UI/UX design, meticulous design system management, and broad asset creation across digital and print. The emphasis on "conversion-driven interfaces" and "scalable systems" points towards a design role deeply integrated with business goals and operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Communication, Interaction Design, or a related field is highly beneficial.

Experience: 5 to 8+ years of progressive experience in UI design, visual design, and brand design, with a proven track record of delivering high-end digital craft and impactful brand executions.

Required Skills:

• Expert proficiency in Figma, including advanced capabilities in component architecture, variants, auto-layout, variables/tokens, interactive prototyping, and library documentation.

• Strong foundation in visual design principles, including mastery of layout, composition, typography, color theory, visual hierarchy, and digital motion cues.

• Proven experience designing for digital marketing campaigns, including landing pages, ads, social visuals, and infographics, with a focus on conversion optimization.

• Demonstrated ability to design and manage analogue/physical materials, with a solid understanding of print production standards, prepress requirements, and effective vendor collaboration.

• Craft-driven mindset with exceptional attention to detail, capable of building scalable design systems and managing multiple projects concurrently with a high degree of autonomy.

• Excellent communication and presentation skills, with the ability to articulate design decisions clearly, collaborate effectively with diverse teams, and provide guidance to engineers and external partners.

Preferred Skills:

• Experience with motion graphics tools such as After Effects.

• Basic understanding of photography principles.

• Familiarity with 3D design tools like Blender or Spline.

• Experience in a B2B SaaS environment.

• Knowledge of A/B testing principles for design optimization.

📝 Enhancement Note: The experience requirement is clearly defined as 5-8+ years, indicating a need for seasoned professionals. The emphasis on Figma capabilities and the "must include a portfolio" stipulation are critical. The preferred skills suggest areas where candidates can further differentiate themselves, particularly in motion and 3D, hinting at potential future expansions of digital creative needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for all applications.

• Showcase high-end digital craft: demonstrate sophisticated visual design execution, attention to detail, and a strong understanding of UI/UX principles.

• Highlight brand-level execution: present examples of how you've translated brand strategy into cohesive visual systems across multiple touchpoints.

• Include case studies of scalable system design: demonstrate experience in building and maintaining design systems in Figma, with clear examples of components, patterns, and documentation.

• Feature conversion-driven UI designs: provide examples of interfaces designed with a focus on user engagement and achieving specific business objectives (e.g., lead generation, sales conversions).

Process Documentation:

• Demonstrate a structured approach to design system development, including version control, documentation standards, and contribution guidelines.

• Illustrate your process for translating user needs and business requirements into tangible design solutions through wireframes, mockups, and prototypes.

• Provide examples of how you collaborate with developers to ensure accurate implementation of designs and provide necessary assets and specifications.

• Showcase your workflow for managing feedback from stakeholders and iterating on designs to achieve optimal outcomes.

📝 Enhancement Note: The portfolio is not just a collection of work but a critical tool to assess a candidate's ability to manage complex design systems, drive conversion, and operate within a structured, brand-aligned framework. The emphasis on "scalable systems" and "documentation" suggests a need for candidates who think operationally about design.

💵 Compensation & Benefits

Salary Range: Given the Medior/Senior experience level (5-8+ years), the hybrid work arrangement in Dubai, and the specialized skill set required for a SaaS company like Sana Commerce, a competitive salary range for a UX/UI Visual Designer in Dubai would typically fall between AED 18,000 to AED 30,000 per month, depending on the candidate's specific experience, portfolio quality, and negotiation. This range is based on industry benchmarks for similar roles in the UAE, considering cost of living and demand for skilled design professionals.

Benefits:

• Competitive salary as detailed above.

• Comprehensive health insurance coverage.

• Paid time off, including annual leave and public holidays.

• Opportunities for professional development and continuous learning.

• Access to a dynamic and international work environment.

• Potential for career growth within a fast-paced SaaS company.

• Hybrid work model offering a balance between office collaboration and remote flexibility.

Working Hours: The standard working hours are likely to be around 40 hours per week, aligning with typical full-time employment in the UAE, with flexibility offered through the hybrid work arrangement. Specific daily hours and break times will be confirmed by the hiring team.

📝 Enhancement Note: Salary estimation is based on general market data for UX/UI Designers in Dubai with 5-8+ years of experience. The specific benefits package will need to be confirmed directly with Sana Commerce, but standard offerings for multinational tech companies in the region are assumed. The hybrid model implies a structured office presence is expected.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce SaaS (Software as a Service) for manufacturers, distributors, and wholesalers. Sana Commerce aims to foster lasting customer relationships through its platform.

Company Size: Sana Commerce is a fast-growing SaaS company, suggesting a dynamic environment with potential for rapid scaling and evolving processes. Specific employee numbers are not provided, but the "fast-growing" descriptor implies a company beyond startup phase but still agile.

Founded: Founded in 2007, Sana Commerce has over a decade of experience in the B2B e-commerce space, indicating a mature product and established market presence.

Team Structure:

• The Designer will likely be part of a Marketing or Product Design team, reporting to a Design Lead or Head of Design.

• Collaboration is expected across Brand, Marketing, Product, and Development teams, requiring strong cross-functional communication and integration.

Methodology:

• Data-driven decision-making is implied through the focus on conversion-driven designs and the need to measure impact.

• Workflow optimization is a key aspect, evident in the requirement for a scalable design system to ensure consistency and efficiency.

• Automation practices are indirectly supported by the need for a well-documented design system that developers can leverage.

Company Website: https://www.sana-commerce.com/

📝 Enhancement Note: The company culture is defined by its values: "Champions of Our League" (delivering value, continuous improvement), "Supercharge Our Customers" (customer-centricity), "Determined to Grow" (embracing challenges, learning), and "Bold Together" (collaboration, mutual support). This provides insight into expected behaviors and team dynamics for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Medior/Senior UX/UI Visual Designer. It requires significant hands-on design expertise, the ability to lead design system initiatives, and the capacity to translate brand strategy into tangible creative assets. It's a role that demands both technical design skill and strategic visual thinking.

Reporting Structure: The designer will likely report to a Design Manager or Head of Design. They will collaborate closely with marketing managers, product managers, and development leads, requiring strong interpersonal and communication skills to navigate these relationships effectively.

Operations Impact: The designer's impact is crucial for translating Sana Commerce's brand strategy into compelling visual narratives that drive customer acquisition and retention. High-quality UI designs, consistent branding across all touchpoints, and effective marketing assets directly contribute to lead generation, conversion rates, and overall brand perception in the competitive B2B e-commerce market.

Growth Opportunities:

• Specialization: Deepen expertise in design systems, brand strategy, UI/UX for SaaS, or motion graphics.

• Leadership: Potential to become a Design Lead, mentoring junior designers and overseeing larger design projects or system initiatives.

• Cross-functional Expansion: Develop a deeper understanding of marketing strategy, product development, and e-commerce operations, potentially leading to hybrid roles.

• Skill Development: Opportunities to learn new design tools (e.g., advanced 3D, animation) and attend industry conferences or training programs.

📝 Enhancement Note: The "Medior/Senior" designation suggests a platform for growth beyond individual contribution, with potential leadership in design system management and strategic brand application. The company's "Determined to Grow" value implies a supportive environment for skill acquisition and career advancement.

🌐 Work Environment

Office Type: The role is designated as Hybrid, requiring 3 days per week in the Dubai office. This indicates a blend of in-person collaboration and remote work flexibility.

Office Location(s): Dubai, United Arab Emirates. Specific office address details are not provided but would typically be available upon inquiry or during the interview process.

Workspace Context:

• The office environment is expected to be collaborative, fostering interaction with marketing, brand, product, and development teams.

• Access to necessary design tools and technology, including high-performance workstations and relevant software licenses, is assumed.

• Opportunities for spontaneous brainstorming, design critiques, and team-building activities will be available during office days.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with the hybrid model allowing for flexibility in how these hours are distributed between office and remote work. Specific schedules will be clarified during the hiring process.

📝 Enhancement Note: The hybrid model is a key feature, indicating a company that values both in-person collaboration for team cohesion and design synergy, and the flexibility that remote work can offer. This arrangement is common in modern tech companies, especially in international hubs like Dubai.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, critically, your portfolio to assess fit for the role's requirements. Applications without a portfolio will not be considered.

• Portfolio Presentation & Discussion: An opportunity to walk through your portfolio, highlighting key projects that demonstrate your UI/UX, visual design, and brand system expertise. Be prepared to discuss your design process, rationale, and impact.

• Skills Assessment: Potential for a practical design exercise or a case study related to UI design, brand application, or design system development, assessing your problem-solving skills and approach to specific challenges.

• Cross-functional Interviews: Meetings with team members from marketing, product, and development to evaluate collaboration style, communication skills, and cultural fit with Sana Commerce's values.

• Final Interview: With senior leadership or the hiring manager to discuss overall fit, career aspirations, and confirm details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those showcasing Figma proficiency, design system work, brand evolution, and conversion-focused UI design.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solutions you designed, and the measurable impact or outcomes. Use the STAR method (Situation, Task, Action, Result).

• Highlight Systems Thinking: Clearly present your experience with Figma design systems. Showcase component architecture, variants, auto-layout usage, and documentation. Explain how your systems ensured consistency and efficiency.

• Demonstrate Brand Acumen: Show how you translate brand strategy into visual execution across different mediums. Explain your understanding of typography, color, and hierarchy in maintaining brand identity.

• Quantify Impact: Where possible, include data or metrics that demonstrate the success of your designs (e.g., improved conversion rates, increased user engagement, reduced design debt).

• Be Ready for Technical Deep Dives: Expect questions about specific Figma features, design system best practices, and print production workflows.

Challenge Preparation:

• Design System Scenario: Be prepared to discuss how you would approach building or evolving a design system for a B2B SaaS product.

• Brand Extension Task: You might be asked to propose visual concepts for a new marketing campaign or digital asset type.

• UI Problem-Solving: A challenge might involve redesigning a specific UI component or flow to improve usability or conversion.

• Collaboration Simulation: Practice articulating your design decisions and justifying them to non-design stakeholders.

📝 Enhancement Note: The emphasis on a portfolio, especially one demonstrating Figma design system expertise and conversion-driven UI, is paramount. Candidates should prepare to not only showcase their work but also articulate their strategic thinking and operational approach to design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and design system management. Expertise in advanced features like component architecture, variants, auto-layout, variables/tokens, and library documentation is a core requirement.

• Adobe Creative Suite: Proficiency required in Photoshop (image editing, asset creation), Illustrator (vector graphics, icons), and InDesign (print collateral, reports, documentation).

Analytics & Reporting:

• While not explicitly listed as a required tool for the designer, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Mixpanel) to inform design decisions and measure impact on conversion rates would be highly advantageous.

CRM & Automation:

Bonus Skills:

• After Effects: For motion graphics and animations.

• Photography Basics: For understanding asset creation and potentially editing existing imagery.

• 3D Tools (Blender, Spline): For potential future use in creating richer digital experiences or assets.

📝 Enhancement Note: The core technology stack is heavily focused on Figma and the Adobe Creative Suite. The "bonus skills" indicate areas for potential future growth or specialized contributions. Understanding how design integrates with marketing and sales operations through CRM and analytics tools is a plus for strategic alignment.

👥 Team Culture & Values

Operations Values:

• Champions of Our League: A commitment to delivering value every day, balancing quick wins with long-term strategic improvements, and continuously striving for excellence in design execution and system maintenance.

• Supercharge Our Customers: A focus on understanding the B2B e-commerce customer and designing interfaces and assets that directly contribute to their success and facilitate lasting relationships.

• Determined to Grow: An embrace of challenges, a proactive approach to learning new design techniques and tools, and a willingness to seek and incorporate feedback for continuous personal and professional development.

• Bold Together: A collaborative spirit that encourages cross-functional teamwork, challenging the status quo constructively, and supporting colleagues to achieve the best possible outcomes in design projects.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing, brand, product, and development teams, requiring clear communication of design vision and technical specifications.

• Process Review & Feedback: A culture that values constructive criticism and iterative design, where feedback is actively sought and incorporated to refine visual systems and assets.

• Knowledge Sharing: An environment that encourages sharing design best practices, learnings from A/B tests, and insights from user research or market trends to elevate the entire team's capabilities.

📝 Enhancement Note: The company's stated values are integral to the team culture. Operations professionals are expected to embody these values, demonstrating a commitment to excellence, customer focus, continuous learning, and collaborative boldness in their daily work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Needs: Maintaining a cohesive brand across diverse digital and print touchpoints while adapting to new marketing campaigns, product updates, and emerging design trends.

• Scalability of Design Systems: Ensuring the Figma design system remains robust, well-documented, and easy for multiple teams to adopt and contribute to as the company grows.

• Cross-functional Alignment: Effectively communicating complex design decisions and rationale to non-design stakeholders (marketing, sales, engineering) and ensuring their buy-in and accurate implementation.

• Pace of a Fast-Growing SaaS Company: Adapting to rapid changes, prioritizing effectively, and delivering high-quality work under tight deadlines.

Learning & Development Opportunities:

• Advanced Figma Mastery: Opportunities to become a true expert in Figma's capabilities, potentially leading design system governance.

• Brand Strategy Integration: Deeper involvement in translating brand strategy into visual execution, contributing to creative direction.

• Motion Graphics & 3D Exploration: Developing skills in After Effects, Blender, or Spline to enhance digital experiences.

• Industry Trends & Best Practices: Access to training, conferences, or workshops focused on the latest in UI/UX design, B2B e-commerce trends, and design system management.

• Mentorship: Potential to be mentored by senior design leaders or to mentor junior designers as the team expands.

📝 Enhancement Note: The challenges presented are typical for a growing SaaS company and a design role with system responsibilities. The growth opportunities are well-aligned with the skills required and the company's dynamic nature, offering clear paths for professional advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a brand strategy into a comprehensive visual system." (Focus on your methodology, tools, and how you ensure consistency.)

• "How do you approach designing for conversion optimization in UI? Can you provide an example from your portfolio?" (Highlight your understanding of user psychology and data-driven design.)

Company & Culture Questions:

• "How do Sana Commerce's stated values (Champions of Our League, Supercharge Our Customers, Determined to Grow, Bold Together) resonate with your work ethic and approach to design?" (Connect your experiences to their values.)

• "Describe a time you had to collaborate with engineering or marketing teams on a challenging project. How did you ensure successful alignment and implementation?" (Showcase your cross-functional communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your specific role, the design process, the solutions implemented, and the measurable results or impact.

• Emphasize Figma Expertise: Dedicate time to showcasing your design system work within Figma. Demonstrate component creation, variants, auto-layout, and documentation.

• Showcase Brand Application: Clearly illustrate how you've applied brand guidelines across different assets and mediums, explaining your creative rationale.

• Quantify Your Impact: Use data and metrics whenever possible to demonstrate the effectiveness of your designs, especially in terms of conversion or user engagement.

• Be Prepared for Technical Questions: Anticipate detailed questions about your Figma workflows, print production knowledge, and your approach to collaboration with developers.

📝 Enhancement Note: Preparation should focus on demonstrating both creative craft and operational efficiency. A strong understanding of design systems, brand strategy, and the ability to articulate design's impact on business goals are crucial.

📌 Application Steps

To apply for this UX/UI Visual Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Crucially, ensure your portfolio is included. Applications without a portfolio will not be reviewed. Tailor your portfolio to highlight Figma design system experience, brand execution, and conversion-driven UI designs.

• Optimize your resume to clearly showcase your 5-8+ years of relevant experience, focusing on keywords like "Figma," "Design System," "UI/UX," "Visual Design," "Brand Strategy," and "Print Production." Quantify achievements where possible.

• Prepare to articulate your design process, rationale, and impact for each project in your portfolio, especially during a potential portfolio review session.

• Research Sana Commerce thoroughly, understanding their B2B SaaS model, their customer base, and their company values to demonstrate cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.